Global Mobile Advertising Software Market Research Report 2023

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

The global Mobile Advertising Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

This report aims to provide a comprehensive presentation of the global market for Mobile Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising Software.

The Mobile Advertising Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Mobile Advertising Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Mobile Advertising Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Mobile Advertising Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Cloud-Based

1.2.3 On-Premises

1.3 Market by Application

1.3.1 Global Mobile Advertising Software Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Industrial

1.3.3 Commercial

1.3.4 Education

1.3.5 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Mobile Advertising Software Market Perspective (2018-2029)

2.2 Mobile Advertising Software Growth Trends by Region

2.2.1 Global Mobile Advertising Software Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Mobile Advertising Software Historic Market Size by Region (2018-2023)

2.2.3 Mobile Advertising Software Forecasted Market Size by Region (2024-2029)

2.3 Mobile Advertising Software Market Dynamics

2.3.1 Mobile Advertising Software Industry Trends

2.3.2 Mobile Advertising Software Market Drivers

2.3.3 Mobile Advertising Software Market Challenges

2.3.4 Mobile Advertising Software Market Restraints

3.1 Global Top Mobile Advertising Software Players by Revenue

3.1.1 Global Top Mobile Advertising Software Players by Revenue (2018-2023)

3.1.2 Global Mobile Advertising Software Revenue Market Share by Players (2018-2023)

3.2 Global Mobile Advertising Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Mobile Advertising Software Revenue

3.4 Global Mobile Advertising Software Market Concentration Ratio

3.4.1 Global Mobile Advertising Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Mobile Advertising Software Revenue in 2022

3.5 Mobile Advertising Software Key Players Head office and Area Served

3.6 Key Players Mobile Advertising Software Product Solution and Service

3.7 Date of Enter into Mobile Advertising Software Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Mobile Advertising Software Historic Market Size by Type (2018-2023)

4.2 Global Mobile Advertising Software Forecasted Market Size by Type (2024-2029)

5.1 Global Mobile Advertising Software Historic Market Size by Application (2018-2023)

5.2 Global Mobile Advertising Software Forecasted Market Size by Application (2024-2029)

6.1 North America Mobile Advertising Software Market Size (2018-2029)

6.2 North America Mobile Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Mobile Advertising Software Market Size by Country (2018-2023)

6.4 North America Mobile Advertising Software Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Mobile Advertising Software Market Size (2018-2029)

7.2 Europe Mobile Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Mobile Advertising Software Market Size by Country (2018-2023)

7.4 Europe Mobile Advertising Software Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Mobile Advertising Software Market Size (2018-2029)

8.2 Asia-Pacific Mobile Advertising Software Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Mobile Advertising Software Market Size by Region (2018-2023)

8.4 Asia-Pacific Mobile Advertising Software Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Mobile Advertising Software Market Size (2018-2029)

9.2 Latin America Mobile Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Mobile Advertising Software Market Size by Country (2018-2023)

9.4 Latin America Mobile Advertising Software Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Mobile Advertising Software Market Size (2018-2029)

10.2 Middle East & Africa Mobile Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Mobile Advertising Software Market Size by Country (2018-2023)

10.4 Middle East & Africa Mobile Advertising Software Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Marin Software

11.1.1 Marin Software Company Detail

11.1.2 Marin Software Business Overview

11.1.3 Marin Software Mobile Advertising Software Introduction

11.1.4 Marin Software Revenue in Mobile Advertising Software Business (2018-2023)

11.1.5 Marin Software Recent Development

11.2 DoubleClick

11.2.1 DoubleClick Company Detail

11.2.2 DoubleClick Business Overview

11.2.3 DoubleClick Mobile Advertising Software Introduction

11.2.4 DoubleClick Revenue in Mobile Advertising Software Business (2018-2023)

11.2.5 DoubleClick Recent Development

11.3 Sizmek

11.3.1 Sizmek Company Detail

11.3.2 Sizmek Business Overview

11.3.3 Sizmek Mobile Advertising Software Introduction

11.3.4 Sizmek Revenue in Mobile Advertising Software Business (2018-2023)

11.3.5 Sizmek Recent Development

11.4 Kenshoo

11.4.1 Kenshoo Company Detail

11.4.2 Kenshoo Business Overview

11.4.3 Kenshoo Mobile Advertising Software Introduction

11.4.4 Kenshoo Revenue in Mobile Advertising Software Business (2018-2023)

11.4.5 Kenshoo Recent Development

11.5 Choozle

11.5.1 Choozle Company Detail

11.5.2 Choozle Business Overview

11.5.3 Choozle Mobile Advertising Software Introduction

11.5.4 Choozle Revenue in Mobile Advertising Software Business (2018-2023)

11.5.5 Choozle Recent Development

11.6 MediaMath

11.6.1 MediaMath Company Detail

11.6.2 MediaMath Business Overview

11.6.3 MediaMath Mobile Advertising Software Introduction

11.6.4 MediaMath Revenue in Mobile Advertising Software Business (2018-2023)

11.6.5 MediaMath Recent Development

11.7 AdRoll

11.7.1 AdRoll Company Detail

11.7.2 AdRoll Business Overview

11.7.3 AdRoll Mobile Advertising Software Introduction

11.7.4 AdRoll Revenue in Mobile Advertising Software Business (2018-2023)

11.7.5 AdRoll Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Mobile Advertising Software Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Cloud-Based

    Table 3. Key Players of On-Premises

    Table 4. Global Mobile Advertising Software Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Mobile Advertising Software Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Mobile Advertising Software Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Mobile Advertising Software Market Share by Region (2018-2023)

    Table 8. Global Mobile Advertising Software Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Mobile Advertising Software Market Share by Region (2024-2029)

    Table 10. Mobile Advertising Software Market Trends

    Table 11. Mobile Advertising Software Market Drivers

    Table 12. Mobile Advertising Software Market Challenges

    Table 13. Mobile Advertising Software Market Restraints

    Table 14. Global Mobile Advertising Software Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Mobile Advertising Software Market Share by Players (2018-2023)

    Table 16. Global Top Mobile Advertising Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising Software as of 2022)

    Table 17. Ranking of Global Top Mobile Advertising Software Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Mobile Advertising Software Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Mobile Advertising Software Product Solution and Service

    Table 21. Date of Enter into Mobile Advertising Software Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Mobile Advertising Software Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Mobile Advertising Software Revenue Market Share by Type (2018-2023)

    Table 25. Global Mobile Advertising Software Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Mobile Advertising Software Revenue Market Share by Type (2024-2029)

    Table 27. Global Mobile Advertising Software Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Mobile Advertising Software Revenue Market Share by Application (2018-2023)

    Table 29. Global Mobile Advertising Software Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Mobile Advertising Software Revenue Market Share by Application (2024-2029)

    Table 31. North America Mobile Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Mobile Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Mobile Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Mobile Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Mobile Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Mobile Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Mobile Advertising Software Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Mobile Advertising Software Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Mobile Advertising Software Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Mobile Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Mobile Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Mobile Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Mobile Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Mobile Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Mobile Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Marin Software Company Detail

    Table 47. Marin Software Business Overview

    Table 48. Marin Software Mobile Advertising Software Product

    Table 49. Marin Software Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 50. Marin Software Recent Development

    Table 51. DoubleClick Company Detail

    Table 52. DoubleClick Business Overview

    Table 53. DoubleClick Mobile Advertising Software Product

    Table 54. DoubleClick Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 55. DoubleClick Recent Development

    Table 56. Sizmek Company Detail

    Table 57. Sizmek Business Overview

    Table 58. Sizmek Mobile Advertising Software Product

    Table 59. Sizmek Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 60. Sizmek Recent Development

    Table 61. Kenshoo Company Detail

    Table 62. Kenshoo Business Overview

    Table 63. Kenshoo Mobile Advertising Software Product

    Table 64. Kenshoo Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 65. Kenshoo Recent Development

    Table 66. Choozle Company Detail

    Table 67. Choozle Business Overview

    Table 68. Choozle Mobile Advertising Software Product

    Table 69. Choozle Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 70. Choozle Recent Development

    Table 71. MediaMath Company Detail

    Table 72. MediaMath Business Overview

    Table 73. MediaMath Mobile Advertising Software Product

    Table 74. MediaMath Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 75. MediaMath Recent Development

    Table 76. AdRoll Company Detail

    Table 77. AdRoll Business Overview

    Table 78. AdRoll Mobile Advertising Software Product

    Table 79. AdRoll Revenue in Mobile Advertising Software Business (2018-2023) & (US$ Million)

    Table 80. AdRoll Recent Development

    Table 81. Research Programs/Design for This Report

    Table 82. Key Data Information from Secondary Sources

    Table 83. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Mobile Advertising Software Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Mobile Advertising Software Market Share by Type: 2022 VS 2029

    Figure 3. Cloud-Based Features

    Figure 4. On-Premises Features

    Figure 5. Global Mobile Advertising Software Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Mobile Advertising Software Market Share by Application: 2022 VS 2029

    Figure 7. Industrial Case Studies

    Figure 8. Commercial Case Studies

    Figure 9. Education Case Studies

    Figure 10. Others Case Studies

    Figure 11. Mobile Advertising Software Report Years Considered

    Figure 12. Global Mobile Advertising Software Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 13. Global Mobile Advertising Software Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 14. Global Mobile Advertising Software Market Share by Region: 2022 VS 2029

    Figure 15. Global Mobile Advertising Software Market Share by Players in 2022

    Figure 16. Global Top Mobile Advertising Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising Software as of 2022)

    Figure 17. The Top 10 and 5 Players Market Share by Mobile Advertising Software Revenue in 2022

    Figure 18. North America Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. North America Mobile Advertising Software Market Share by Country (2018-2029)

    Figure 20. United States Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Canada Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe Mobile Advertising Software Market Share by Country (2018-2029)

    Figure 24. Germany Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. France Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. U.K. Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Italy Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Russia Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Nordic Countries Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific Mobile Advertising Software Market Share by Region (2018-2029)

    Figure 32. China Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Japan Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. South Korea Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Southeast Asia Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. India Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Australia Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America Mobile Advertising Software Market Share by Country (2018-2029)

    Figure 40. Mexico Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Brazil Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa Mobile Advertising Software Market Share by Country (2018-2029)

    Figure 44. Turkey Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Saudi Arabia Mobile Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Marin Software Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 47. DoubleClick Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 48. Sizmek Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 49. Kenshoo Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 50. Choozle Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 51. MediaMath Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 52. AdRoll Revenue Growth Rate in Mobile Advertising Software Business (2018-2023)

    Figure 53. Bottom-up and Top-down Approaches for This Report

    Figure 54. Data Triangulation

    Figure 55. Key Executives Interviewed