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Global Automotive Steering Wheel Heaters Market Outlook, In‑Depth Analysis & Forecast to 2031
Published Date: November 2025
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Report Code: QYRE-Auto-34T16667
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Global Automotive Steering Wheel Heaters Market Research Report 2024
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Global Automotive Steering Wheel Heaters Market Outlook, In‑Depth Analysis & Forecast to 2031

Code: QYRE-Auto-34T16667
Report
November 2025
Pages:147
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Automotive Steering Wheel Heaters Market

The global Automotive Steering Wheel Heaters market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
A steering wheel heater is a heating device equipped on the steering wheel of a car, adding warmth by using a heating element. It is especially beneficial on cold, winter mornings when your fingers may feel cold.
From a downstream perspective, Passanger Cars accounted for % of 2024 revenue, surging to US$ million by 2031 (CAGR: % from 2025–2031).
Automotive Steering Wheel Heaters leading manufacturers including Gentherm, Lear, Panasonic, Goldern Time (AEW), Bombardier Recreational Products Inc, Kurabe, SEG Direct, SYMTEC, etc., dominate supply; the top five capture approximately % of global revenue, with Gentherm leading 2024 sales at US$ million.
Regional Outlook:
North America rose from US$ million in 2024 to a forecast US$ million by 2031 (CAGR %).
Asia‑Pacific will expand from US$ million to US$ million (CAGR  %), led by China (US$ million in 2024, % share rising to % by 2031), Japan (CAGR %), South Korea (CAGR %), and Southeast Asia (CAGR %).
Europe is set to grow from US$ million to US$ million (CAGR %), with Germany projected to hit US$ million by 2031 (CAGR %).

Report Includes:

This definitive report equips CEOs, marketing directors, and investors with a 360° view of the global Automotive Steering Wheel Heaters market, seamlessly integrating production capacity and sales performance across the value chain. It analyzes historical production, revenue, and sales data (2020–2024) and delivers forecasts through 2031, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies volume and value, growth rates, technical innovations, niche opportunities, and substitution risks, and analyzes downstream customers distribution pattern.
Granular regional insights cover five major markets—North America, Europe, APAC, South America, and MEA—with in‑depth analysis of 20+ countries. Each region’s dominant products, competitive landscape, and downstream demand trends are clearly detailed.
Critical competitive intelligence profiles manufacturers—capacity, sales volume, revenue, margins, pricing strategies, and major customers—and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise supply‑chain overview maps upstream suppliers, manufacturing technologies, cost structures, and distribution dynamics to identify strategic gaps and unmet demand.
Market Segmentation

Scope of Automotive Steering Wheel Heaters Market Report

Report Metric Details
Report Name Automotive Steering Wheel Heaters Market
Segment by Type
  • OEM
  • Aftermarket
Segment by Application
  • Passanger Cars
  • Commercial Vehicle
Production by Region
  • North America
  • Europe
  • China
  • Japan
  • South Korea
  • India
Sales by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Gentherm, Lear, Panasonic, Goldern Time (AEW), Bombardier Recreational Products Inc, Kurabe, SEG Direct, SYMTEC
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Defines the Automotive Steering Wheel Heaters study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential.
  • Chapter 2: Offers current market state, projects global revenue and sales to 2031, pinpointing high consumption regions and emerging market catalysts
  • Chapter 3: Maps global production capacity, utilization, and market share (2020–2031), identifies efficient hubs, reveals regulatory/trade policy impacts and bottlenecks.
  • Chapter 4: Dissects the manufacturer landscape—ranks by volume and revenue, analyzes profitability and pricing, maps production bases, details manufacturer performance by product type and evaluates concentration alongside M&A moves.
  • Chapter 5: Unlocks high margin product segments—compares sales, revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
  • Chapter 6: Targets downstream market opportunities—evaluates sales, revenue, and pricing by Application, identifies emerging use cases, and profiles leading customers by region and by Application.
  • Chapter 7: North America—breaks down sales and revenue by Type, by Application and country, profiles key manufacturers and assesses growth drivers and barriers.
  • Chapter 8: Europe—analyses regional sales, revenue and market by Type, by Application and manufacturers, flagging drivers and barriers.
  • Chapter 9: Asia Pacific—quantifies sales and revenue by Type, by Application, and region/country, profiles top manufacturers, and uncovers high potential expansion areas.
  • Chapter 10: Central & South America—measures sales and revenue by Type, by Application, and country, profiles top manufacturers, and identifies investment opportunities and challenges.
  • Chapter 11: Middle East and Africa—evaluates sales and revenue by Type, by Application, and country, profiles key manufacturers, and outlines investment prospects and market hurdles
  • Chapter 12: Profiles manufacturers in depth—details product specs, capacity, sales, revenue, margins; Top manufactures 2024 sales breakdowns by Product type, by Application, by sales region SWOT analysis, and recent strategic developments.
  • Chapter 13: Supply chain—analyses upstream raw materials and suppliers, manufacturing footprint and technology, cost drivers, plus downstream channels and distributor roles.
  • Chapter 14: Market dynamics—explores drivers, restraints, regulatory impacts, and risk mitigation strategies.
  • Chapter 15: Actionable conclusions and strategic recommendations.
  • Why This Report:
  • Beyond standard market data, this analysis provides a clear profitability roadmap—empowering you to:
  • Allocate capital strategically to high growth regions (Chapters 7–11) and margin rich segments (Chapter 5).
  • Negotiate from strength with suppliers (Chapter 13) and customers (Chapter 6) using cost and demand intelligence.
  • Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 4 and 12).
  • Secure your supply chain against disruptions through upstream and downstream visibility (Chapters 13 and 14).
  • Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.

FAQ for this report

Who are the main players in the Automotive Steering Wheel Heaters Market report?

Ans: The main players in the Automotive Steering Wheel Heaters Market are Gentherm, Lear, Panasonic, Goldern Time (AEW), Bombardier Recreational Products Inc, Kurabe, SEG Direct, SYMTEC

What are the Application segmentation covered in the Automotive Steering Wheel Heaters Market report?

Ans: The Applications covered in the Automotive Steering Wheel Heaters Market report are Passanger Cars, Commercial Vehicle

What are the Type segmentation covered in the Automotive Steering Wheel Heaters Market report?

Ans: The Types covered in the Automotive Steering Wheel Heaters Market report are OEM, Aftermarket

1 Study Coverage
1.1 Introduction to Automotive Steering Wheel Heaters: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Automotive Steering Wheel Heaters Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 OEM
1.2.3 Aftermarket
1.3 Market Segmentation by Application
1.3.1 Global Automotive Steering Wheel Heaters Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Passanger Cars
1.3.3 Commercial Vehicle
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Automotive Steering Wheel Heaters Revenue Estimates and Forecasts 2020-2031
2.2 Global Automotive Steering Wheel Heaters Revenue by Region
2.2.1 Revenue Comparison: 2020 VS 2024 VS 2031
2.2.2 Historical and Forecasted Revenue by Region (2020--2031)
2.2.3 Global Revenue Market Share by Region (2020-2031)
2.3 Global Automotive Steering Wheel Heaters Sales Estimates and Forecasts 2020-2031
2.4 Global Automotive Steering Wheel Heaters Sales by Region
2.4.1 Sales Comparison: 2020 VS 2024 VS 2031
2.4.2 Historical and Forecasted Sales by Region (2020-2031)
2.4.3 Emerging Market Focus: Growth Drivers & Investment Trends
2.4.4 Global Sales Market Share by Region (2020-2031)
3 Global Production Analysis
3.1 Global Automotive Steering Wheel Heaters Production Capacity and Utilization Rates (2020–2031)
3.2 Regional Production: Comparative Analysis (2020 VS 2024 VS 2031)
3.3 Regional Production Dynamics
3.3.1 Historic Production by Region (2020-2025)
3.3.2 Forecasted Production by Region (2026-2031)
3.3.3 Production Market Share by Region (2020-2031)
3.3.4 Regulatory and Trade Policy Impact on Production
3.3.5 Production Capacity Enablers and Constraints
3.4 Key Regional Production Hubs
3.4.1 North America
3.4.2 Europe
3.4.3 China
3.4.4 Japan
3.4.5 South Korea
3.4.6 India
4 Competition by Manufacturers
4.1 Global Automotive Steering Wheel Heaters Sales by Manufacturers
4.1.1 Global Sales Volume by Manufacturers (2020-2025)
4.1.2 Global Top 5 and Top 10 Manufacturers’Market Share by Sales Volume (2024)
4.2 Global Automotive Steering Wheel Heaters Manufacturer Revenue Rankings and Tiers
4.2.1 Global Revenue (Value) by Manufacturers (2020-2025)
4.2.2 Global Key Manufacturer Revenue Ranking (2023 vs. 2024)
4.2.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
4.3 Manufacturer Profitability Profiles and Pricing Strategies
4.3.1 Gross Margin by Top Manufacturer (2020 VS 2024)
4.3.2 Manufacturer-Level Price Trends (2020-2025)
4.4 Key Manufacturers Manufacturing Base and Headquarters
4.5 Main Product Type Market Size by Manufacturers
4.5.1 OEM Market Size by Manufacturers
4.5.2 Aftermarket Market Size by Manufacturers
4.6 Global Automotive Steering Wheel Heaters Market Concentration and Dynamics
4.6.1 Global Market Concentration (CR5 and HHI)
4.6.2 Entrant/Exit Impact Analysis
4.6.3 Strategic Moves: M&A, Capacity Expansion, R&D Investment
5 Global Product Segmentation Analysis
5.1 Global Automotive Steering Wheel Heaters Sales Performance by Type
5.1.1 Global Historical and Forecasted Sales by Type (2020-2031)
5.1.2 Global Sales Market Share by Type (2020-2031)
5.2 Global Automotive Steering Wheel Heaters Revenue Trends by Type
5.2.1 Global Historical and Forecasted Revenue by Type (2020-2031)
5.2.2 Global Revenue Market Share by Type (2020-2031)
5.3 Global Average Selling Price (ASP) Trends by Type (2020-2031)
5.4 Product Technology Differentiation
5.5 Subtype Dynamics: Growth Leaders, Profitability and Risk
5.5.1 High-Growth Niches and Adoption Drivers
5.5.2 Profitability Hotspots and Cost Drivers
5.5.3 Substitution Threats
6 Global Downstream Application Analysis
6.1 Global Automotive Steering Wheel Heaters Sales by Application
6.1.1 Global Historical and Forecasted Sales by Application (2020-2031)
6.1.2 Global Sales Market Share by Application (2020-2031)
6.1.3 High-Growth Application Identification
6.1.4 Emerging Application Case Studies
6.2 Global Automotive Steering Wheel Heaters Revenue by Application
6.2.1 Global Historical and Forecasted Revenue by Application (2020-2031)
6.2.2 Revenue Market Share by Application (2020-2031)
6.3 Global Pricing Dynamics by Application (2020-2031)
6.4 Downstream Customer Analysis
6.4.1 Top Customers by Region
6.4.2 Top Customers by Application
7 North America
7.1 North America Sales Volume and Revenue (2020-2031)
7.2 North America Key Manufacturers Sales Revenue in 2024
7.3 North America Automotive Steering Wheel Heaters Sales and Revenue by Type (2020-2031)
7.4 North America Automotive Steering Wheel Heaters Sales and Revenue by Application (2020-2031)
7.5 North America Growth Accelerators and Market Barriers
7.6 North America Automotive Steering Wheel Heaters Market Size by Country
7.6.1 North America Revenue by Country
7.6.2 North America Sales Trends by Country
7.6.3 US
7.6.4 Canada
7.6.5 Mexico
8 Europe
8.1 Europe Sales Volume and Revenue (2020-2031)
8.2 Europe Key Manufacturers Sales Revenue in 2024
8.3 Europe Automotive Steering Wheel Heaters Sales and Revenue by Type (2020-2031)
8.4 Europe Automotive Steering Wheel Heaters Sales and Revenue by Application (2020-2031)
8.5 Europe Growth Accelerators and Market Barriers
8.6 Europe Automotive Steering Wheel Heaters Market Size by Country
8.6.1 Europe Revenue by Country
8.6.2 Europe Sales Trends by Country
8.6.3 Germany
8.6.4 France
8.6.5 U.K.
8.6.6 Italy
8.6.7 Russia
9 Asia-Pacific
9.1 Asia-Pacific Sales Volume and Revenue (2020-2031)
9.2 Asia-Pacific Key Manufacturers Sales Revenue in 2024
9.3 Asia-Pacific Automotive Steering Wheel Heaters Sales and Revenue by Type (2020-2031)
9.4 Asia-Pacific Automotive Steering Wheel Heaters Sales and Revenue by Application (2020-2031)
9.5 Asia-Pacific Automotive Steering Wheel Heaters Market Size by Region
9.5.1 Asia-Pacific Revenue by Region
9.5.2 Asia-Pacific Sales Trends by Region
9.6 Asia-Pacific Growth Accelerators and Market Barriers
9.7 Southeast Asia
9.7.1 Southeast Asia Revenue by Country (2020 VS 2024 VS 2031)
9.7.2 Key Country Analysis: Indonesia, Vietnam, Thailand
9.8 China
9.9 Japan
9.10 South Korea
9.11 China Taiwan
9.12 India
10 Central and South America
10.1 Central and South America Sales Volume and Revenue (2020-2031)
10.2 Central and South America Key Manufacturers Sales Revenue in 2024
10.3 Central and South America Automotive Steering Wheel Heaters Sales and Revenue by Type (2020-2031)
10.4 Central and South America Automotive Steering Wheel Heaters Sales and Revenue by Application (2020-2031)
10.5 Central and South America Investment Opportunities and Key Challenges
10.6 Central and South America Automotive Steering Wheel Heaters Market Size by Country
10.6.1 Central and South America Revenue Trends by Country (2020 VS 2024 VS 2031)
10.6.2 Brazil
10.6.3 Argentina
11 Middle East and Africa
11.1 Middle East and Africa Sales Volume and Revenue (2020-2031)
11.2 Middle East and Africa Key Manufacturers Sales Revenue in 2024
11.3 Middle East and Africa Automotive Steering Wheel Heaters Sales and Revenue by Type (2020-2031)
11.4 Middle East and Africa Automotive Steering Wheel Heaters Sales and Revenue by Application (2020-2031)
11.5 Middle East and Africa Investment Opportunities and Key Challenges
11.6 Middle East and Africa Automotive Steering Wheel Heaters Market Size by Country
11.6.1 Middle East and Africa Revenue Trends by Country (2020 VS 2024 VS 2031)
11.6.2 GCC Countries
11.6.3 Turkey
11.6.4 Egypt
11.6.5 South Africa
12 Corporate Profile
12.1 Gentherm
12.1.1 Gentherm Corporation Information
12.1.2 Gentherm Business Overview
12.1.3 Gentherm Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.1.4 Gentherm Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.1.5 Gentherm Automotive Steering Wheel Heaters Sales by Product in 2024
12.1.6 Gentherm Automotive Steering Wheel Heaters Sales by Application in 2024
12.1.7 Gentherm Automotive Steering Wheel Heaters Sales by Geographic Area in 2024
12.1.8 Gentherm Automotive Steering Wheel Heaters SWOT Analysis
12.1.9 Gentherm Recent Developments
12.2 Lear
12.2.1 Lear Corporation Information
12.2.2 Lear Business Overview
12.2.3 Lear Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.2.4 Lear Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.2.5 Lear Automotive Steering Wheel Heaters Sales by Product in 2024
12.2.6 Lear Automotive Steering Wheel Heaters Sales by Application in 2024
12.2.7 Lear Automotive Steering Wheel Heaters Sales by Geographic Area in 2024
12.2.8 Lear Automotive Steering Wheel Heaters SWOT Analysis
12.2.9 Lear Recent Developments
12.3 Panasonic
12.3.1 Panasonic Corporation Information
12.3.2 Panasonic Business Overview
12.3.3 Panasonic Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.3.4 Panasonic Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.3.5 Panasonic Automotive Steering Wheel Heaters Sales by Product in 2024
12.3.6 Panasonic Automotive Steering Wheel Heaters Sales by Application in 2024
12.3.7 Panasonic Automotive Steering Wheel Heaters Sales by Geographic Area in 2024
12.3.8 Panasonic Automotive Steering Wheel Heaters SWOT Analysis
12.3.9 Panasonic Recent Developments
12.4 Goldern Time (AEW)
12.4.1 Goldern Time (AEW) Corporation Information
12.4.2 Goldern Time (AEW) Business Overview
12.4.3 Goldern Time (AEW) Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.4.4 Goldern Time (AEW) Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.4.5 Goldern Time (AEW) Automotive Steering Wheel Heaters Sales by Product in 2024
12.4.6 Goldern Time (AEW) Automotive Steering Wheel Heaters Sales by Application in 2024
12.4.7 Goldern Time (AEW) Automotive Steering Wheel Heaters Sales by Geographic Area in 2024
12.4.8 Goldern Time (AEW) Automotive Steering Wheel Heaters SWOT Analysis
12.4.9 Goldern Time (AEW) Recent Developments
12.5 Bombardier Recreational Products Inc
12.5.1 Bombardier Recreational Products Inc Corporation Information
12.5.2 Bombardier Recreational Products Inc Business Overview
12.5.3 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.5.4 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.5.5 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters Sales by Product in 2024
12.5.6 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters Sales by Application in 2024
12.5.7 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters Sales by Geographic Area in 2024
12.5.8 Bombardier Recreational Products Inc Automotive Steering Wheel Heaters SWOT Analysis
12.5.9 Bombardier Recreational Products Inc Recent Developments
12.6 Kurabe
12.6.1 Kurabe Corporation Information
12.6.2 Kurabe Business Overview
12.6.3 Kurabe Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.6.4 Kurabe Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.6.5 Kurabe Recent Developments
12.7 SEG Direct
12.7.1 SEG Direct Corporation Information
12.7.2 SEG Direct Business Overview
12.7.3 SEG Direct Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.7.4 SEG Direct Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.7.5 SEG Direct Recent Developments
12.8 SYMTEC
12.8.1 SYMTEC Corporation Information
12.8.2 SYMTEC Business Overview
12.8.3 SYMTEC Automotive Steering Wheel Heaters Product Models, Descriptions and Specifications
12.8.4 SYMTEC Automotive Steering Wheel Heaters Capacity, Sales, Price, Revenue and Gross Margin (2020-2025)
12.8.5 SYMTEC Recent Developments
13 Value Chain and Supply-Chain Analysis
13.1 Automotive Steering Wheel Heaters Industry Chain
13.2 Automotive Steering Wheel Heaters Upstream Materials Analysis
13.2.1 Raw Materials
13.2.2 Key Suppliers Market Share & Risk Assessment
13.3 Automotive Steering Wheel Heaters Integrated Production Analysis
13.3.1 Manufacturing Footprint Analysis
13.3.2 Production Technology Overview
13.3.3 Regional Cost Drivers
13.4 Automotive Steering Wheel Heaters Sales Channels and Distribution Networks
13.4.1 Sales Channels
13.4.2 Distributors
14 Automotive Steering Wheel Heaters Market Dynamics
14.1 Industry Trends and Evolution
14.2 Market Growth Drivers and Emerging Opportunities
14.3 Market Challenges, Risks, and Restraints
15 Key Findings in the Global Automotive Steering Wheel Heaters Study
16 Appendix
16.1 Research Methodology
16.1.1 Methodology/Research Approach
16.1.1.1 Research Programs/Design
16.1.1.2 Market Size Estimation
16.1.1.3 Market Breakdown and Data Triangulation
16.1.2 Data Source
16.1.2.1 Secondary Sources
16.1.2.2 Primary Sources
16.2 Author Details
List of Tables
 Table 1. Global Automotive Steering Wheel Heaters Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Table 2. Global Automotive Steering Wheel Heaters Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Table 3. Global Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 4. Global Automotive Steering Wheel Heaters Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global Automotive Steering Wheel Heaters Revenue by Region (2026-2031) & (US$ Million)
 Table 6. Global Automotive Steering Wheel Heaters Sales Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (K Units)
 Table 7. Global Automotive Steering Wheel Heaters Sales by Region (2020-2025) & (K Units)
 Table 8. Global Automotive Steering Wheel Heaters Sales by Region (2026-2031) & (K Units)
 Table 9. Emerging Market Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 10. Global Automotive Steering Wheel Heaters Production Growth Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (K Units)
 Table 11. Global Automotive Steering Wheel Heaters Production by Region (2020-2025) & (K Units)
 Table 12. Global Automotive Steering Wheel Heaters Production by Region (2026-2031) & (K Units)
 Table 13. Global Automotive Steering Wheel Heaters Sales by Manufacturers (2020-2025) & (K Units)
 Table 14. Global Automotive Steering Wheel Heaters Sales Share by Manufacturers (2020-2025)
 Table 15. Global Automotive Steering Wheel Heaters Revenue by Manufacturers (2020-2025) & (US$ Million)
 Table 16. Global Automotive Steering Wheel Heaters Revenue Market Share by Manufacturers (2020-2025)
 Table 17. Global Key Manufacturers’Ranking Shift (2023 vs. 2024) (Based on Revenue)
 Table 18. Global Automotive Steering Wheel Heaters by Manufacturer Tier (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive Steering Wheel Heaters as of 2024)
 Table 19. Global Automotive Steering Wheel Heaters Average Gross Margin (%) by Manufacturer (2020 VS 2024)
 Table 20. Global Automotive Steering Wheel Heaters Average Selling Price (ASP) by Manufacturers (2020-2025) & (US$/Unit)
 Table 21. Key Manufacturers Automotive Steering Wheel Heaters Manufacturing Base and Headquarters
 Table 22. Global Automotive Steering Wheel Heaters Market Concentration Ratio (CR5 and HHI)
 Table 23. Key Market Entrant/Exit (2020-2024) – Drivers & Impact Analysis
 Table 24. Key Mergers & Acquisitions, Expansion Plans, R&D Investment
 Table 25. Global Automotive Steering Wheel Heaters Sales by Type (2020-2025) & (K Units)
 Table 26. Global Automotive Steering Wheel Heaters Sales by Type (2026-2031) & (K Units)
 Table 27. Global Automotive Steering Wheel Heaters Revenue by Type (2020-2025) & (US$ Million)
 Table 28. Global Automotive Steering Wheel Heaters Revenue by Type (2026-2031) & (US$ Million)
 Table 29. Global Automotive Steering Wheel Heaters ASP by Type (2020-2031) & (US$/Unit)
 Table 30. Technical Specifications by Key Product Type
 Table 31. Global Automotive Steering Wheel Heaters Sales by Application (2020-2025) & (K Units)
 Table 32. Global Automotive Steering Wheel Heaters Sales by Application (2026-2031) & (K Units)
 Table 33. Automotive Steering Wheel Heaters High-Growth Sectors Demand CAGR (2024-2031)
 Table 34. Global Automotive Steering Wheel Heaters Revenue by Application (2020-2025) & (US$ Million)
 Table 35. Global Automotive Steering Wheel Heaters Revenue by Application (2026-2031) & (US$ Million)
 Table 36. Global Automotive Steering Wheel Heaters ASP by Application (2020-2031) & (US$/Unit)
 Table 37. Top Customers by Region
 Table 38. Top Customers by Application
 Table 39. North America Automotive Steering Wheel Heaters Growth Accelerators and Market Barriers
 Table 40. North America Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 41. North America Automotive Steering Wheel Heaters Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 42. Europe Automotive Steering Wheel Heaters Growth Accelerators and Market Barriers
 Table 43. Europe Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 44. Europe Automotive Steering Wheel Heaters Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 45. Asia-Pacific Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 46. Asia-Pacific Automotive Steering Wheel Heaters Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 47. Asia-Pacific Automotive Steering Wheel Heaters Growth Accelerators and Market Barriers
 Table 48. Southeast Asia Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 49. Central and South America Automotive Steering Wheel Heaters Investment Opportunities and Key Challenges
 Table 50. Central and South America Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 51. Middle East and Africa Automotive Steering Wheel Heaters Investment Opportunities and Key Challenges
 Table 52. Middle East and Africa Automotive Steering Wheel Heaters Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 53. Gentherm Corporation Information
 Table 54. Gentherm Description and Major Businesses
 Table 55. Gentherm Product Models, Descriptions and Specifications
 Table 56. Gentherm Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 57. Gentherm Sales Value Proportion by Product in 2024
 Table 58. Gentherm Sales Value Proportion by Application in 2024
 Table 59. Gentherm Sales Value Proportion by Geographic Area in 2024
 Table 60. Gentherm Automotive Steering Wheel Heaters SWOT Analysis
 Table 61. Gentherm Recent Developments
 Table 62. Lear Corporation Information
 Table 63. Lear Description and Major Businesses
 Table 64. Lear Product Models, Descriptions and Specifications
 Table 65. Lear Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 66. Lear Sales Value Proportion by Product in 2024
 Table 67. Lear Sales Value Proportion by Application in 2024
 Table 68. Lear Sales Value Proportion by Geographic Area in 2024
 Table 69. Lear Automotive Steering Wheel Heaters SWOT Analysis
 Table 70. Lear Recent Developments
 Table 71. Panasonic Corporation Information
 Table 72. Panasonic Description and Major Businesses
 Table 73. Panasonic Product Models, Descriptions and Specifications
 Table 74. Panasonic Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 75. Panasonic Sales Value Proportion by Product in 2024
 Table 76. Panasonic Sales Value Proportion by Application in 2024
 Table 77. Panasonic Sales Value Proportion by Geographic Area in 2024
 Table 78. Panasonic Automotive Steering Wheel Heaters SWOT Analysis
 Table 79. Panasonic Recent Developments
 Table 80. Goldern Time (AEW) Corporation Information
 Table 81. Goldern Time (AEW) Description and Major Businesses
 Table 82. Goldern Time (AEW) Product Models, Descriptions and Specifications
 Table 83. Goldern Time (AEW) Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 84. Goldern Time (AEW) Sales Value Proportion by Product in 2024
 Table 85. Goldern Time (AEW) Sales Value Proportion by Application in 2024
 Table 86. Goldern Time (AEW) Sales Value Proportion by Geographic Area in 2024
 Table 87. Goldern Time (AEW) Automotive Steering Wheel Heaters SWOT Analysis
 Table 88. Goldern Time (AEW) Recent Developments
 Table 89. Bombardier Recreational Products Inc Corporation Information
 Table 90. Bombardier Recreational Products Inc Description and Major Businesses
 Table 91. Bombardier Recreational Products Inc Product Models, Descriptions and Specifications
 Table 92. Bombardier Recreational Products Inc Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 93. Bombardier Recreational Products Inc Sales Value Proportion by Product in 2024
 Table 94. Bombardier Recreational Products Inc Sales Value Proportion by Application in 2024
 Table 95. Bombardier Recreational Products Inc Sales Value Proportion by Geographic Area in 2024
 Table 96. Bombardier Recreational Products Inc Automotive Steering Wheel Heaters SWOT Analysis
 Table 97. Bombardier Recreational Products Inc Recent Developments
 Table 98. Kurabe Corporation Information
 Table 99. Kurabe Description and Major Businesses
 Table 100. Kurabe Product Models, Descriptions and Specifications
 Table 101. Kurabe Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 102. Kurabe Recent Developments
 Table 103. SEG Direct Corporation Information
 Table 104. SEG Direct Description and Major Businesses
 Table 105. SEG Direct Product Models, Descriptions and Specifications
 Table 106. SEG Direct Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 107. SEG Direct Recent Developments
 Table 108. SYMTEC Corporation Information
 Table 109. SYMTEC Description and Major Businesses
 Table 110. SYMTEC Product Models, Descriptions and Specifications
 Table 111. SYMTEC Capacity, Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 112. SYMTEC Recent Developments
 Table 113. Key Raw Materials Distribution
 Table 114. Raw Materials Key Suppliers
 Table 115. Critical Raw Material Supplier Concentration (2024) & Risk Index
 Table 116. Milestones in Production Technology Evolution
 Table 117. Distributors List
 Table 118. Market Trends and Market Evolution
 Table 119. Market Drivers and Opportunities
 Table 120. Market Challenges, Risks, and Restraints
 Table 121. Research Programs/Design for This Report
 Table 122. Key Data Information from Secondary Sources
 Table 123. Key Data Information from Primary Sources


List of Figures
 Figure 1. Automotive Steering Wheel Heaters Product Picture
 Figure 2. Global Automotive Steering Wheel Heaters Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 3. OEM Product Picture
 Figure 4. Aftermarket Product Picture
 Figure 5. Global Automotive Steering Wheel Heaters Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 6. Passanger Cars
 Figure 7. Commercial Vehicle
 Figure 8. Automotive Steering Wheel Heaters Report Years Considered
 Figure 9. Global Automotive Steering Wheel Heaters Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 10. Global Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 11. Global Automotive Steering Wheel Heaters Revenue (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Figure 12. Global Automotive Steering Wheel Heaters Revenue Market Share by Region (2020-2031)
 Figure 13. Global Automotive Steering Wheel Heaters Sales (2020-2031) & (K Units)
 Figure 14. Global Automotive Steering Wheel Heaters Sales (CAGR) by Region (2020-2031) (K Units)
 Figure 15. Global Automotive Steering Wheel Heaters Sales Market Share by Region (2020-2031)
 Figure 16. Global Automotive Steering Wheel Heaters Capacity, Production and Utilization (2020-2031) & (K Units)
 Figure 17. Global Automotive Steering Wheel Heaters Production Trend by Region (2020-2031) (K Units)
 Figure 18. Global Automotive Steering Wheel Heaters Production Market Share by Region (2020-2031)
 Figure 19. Production Capacity Enablers & Constraints
 Figure 20. Automotive Steering Wheel Heaters Production Growth Rate in North America (2020-2031) & (K Units)
 Figure 21. Automotive Steering Wheel Heaters Production Growth Rate in Europe (2020-2031) & (K Units)
 Figure 22. Automotive Steering Wheel Heaters Production Growth Rate in China (2020-2031) & (K Units)
 Figure 23. Automotive Steering Wheel Heaters Production Growth Rate in Japan (2020-2031) & (K Units)
 Figure 24. Automotive Steering Wheel Heaters Production Growth Rate in South Korea (2020-2031) & (K Units)
 Figure 25. Automotive Steering Wheel Heaters Production Growth Rate in India (2020-2031) & (K Units)
 Figure 26. Top 5 and Top 10 Manufacturers Automotive Steering Wheel Heaters Sales Volume Market Share in 2024
 Figure 27. Global Automotive Steering Wheel Heaters Revenue Market Share Ranking (2024)
 Figure 28. Tier Distribution by Revenue Contribution (2020 VS 2024)
 Figure 29. OEM Revenue Market Share by Manufacturer in 2024
 Figure 30. Aftermarket Revenue Market Share by Manufacturer in 2024
 Figure 31. Type Eight Revenue Market Share by Manufacturer in 2024
 Figure 32. Type Nine Revenue Market Share by Manufacturer in 2024
 Figure 33. Global Automotive Steering Wheel Heaters Sales Market Share by Type (2020-2031)
 Figure 34. Global Automotive Steering Wheel Heaters Revenue Market Share by Type (2020-2031)
 Figure 35. Global Automotive Steering Wheel Heaters Sales Market Share by Application (2020-2031)
 Figure 36. Global Automotive Steering Wheel Heaters Revenue Market Share by Application (2020-2031)
 Figure 37. North America Automotive Steering Wheel Heaters Sales YoY (2020-2031) & (K Units)
 Figure 38. North America Automotive Steering Wheel Heaters Revenue YoY (2020-2031) & (US$ Million)
 Figure 39. North America Top 5 Manufacturers Automotive Steering Wheel Heaters Sales Revenue (US$ Million) in 2024
 Figure 40. North America Automotive Steering Wheel Heaters Sales Volume (K Units) by Type (2020- 2031)
 Figure 41. North America Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Type (2020 - 2031)
 Figure 42. North America Automotive Steering Wheel Heaters Sales Volume (K Units) by Application (2020-2031)
 Figure 43. North America Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 44. US Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 45. Canada Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 46. Mexico Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 47. Europe Automotive Steering Wheel Heaters Sales YoY (2020-2031) & (K Units)
 Figure 48. Europe Automotive Steering Wheel Heaters Revenue YoY (2020-2031) & (US$ Million)
 Figure 49. Europe Top 5 Manufacturers Automotive Steering Wheel Heaters Sales Revenue (US$ Million) in 2024
 Figure 50. Europe Automotive Steering Wheel Heaters Sales Volume (K Units) by Type (2020-2031)
 Figure 51. Europe Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 52. Europe Automotive Steering Wheel Heaters Sales Volume (K Units) by Application (2020-2031)
 Figure 53. Europe Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 54. Germany Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 55. France Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 56. U.K. Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 57. Italy Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 58. Russia Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 59. Asia-Pacific Automotive Steering Wheel Heaters Sales YoY (2020-2031) & (K Units)
 Figure 60. Asia-Pacific Automotive Steering Wheel Heaters Revenue YoY (2020-2031) & (US$ Million)
 Figure 61. Asia-Pacific Top 8 Manufacturers Automotive Steering Wheel Heaters Sales Revenue (US$ Million) in 2024
 Figure 62. Asia-Pacific Automotive Steering Wheel Heaters Sales Volume (K Units) by Type (2020- 2031)
 Figure 63. Asia-Pacific Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Type (2020- 2031)
 Figure 64. Asia-Pacific Automotive Steering Wheel Heaters Sales Volume (K Units) by Application (2020-2031)
 Figure 65. Asia-Pacific Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 66. Indonesia Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 67. Japan Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 68. South Korea Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 69. China Taiwan Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 70. India Automotive Steering Wheel Heaters Revenue (2020-2031) & (US$ Million)
 Figure 71. Central and South America Automotive Steering Wheel Heaters Sales YoY (2020-2031) & (K Units)
 Figure 72. Central and South America Automotive Steering Wheel Heaters Revenue YoY (2020-2031) & (US$ Million)
 Figure 73. Central and South America Top 5 Manufacturers Automotive Steering Wheel Heaters Sales Revenue (US$ Million) in 2024
 Figure 74. Central and South America Automotive Steering Wheel Heaters Sales Volume (K Units) by Type (2021-2031)
 Figure 75. Central and South America Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 76. Central and South America Automotive Steering Wheel Heaters Sales Volume (K Units) by Application (2020-2031)
 Figure 77. Central and South America Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 78. Brazil Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 79. Argentina Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 80. Middle East, and Africa Automotive Steering Wheel Heaters Sales YoY (2020-2031) & (K Units)
 Figure 81. Middle East and Africa Automotive Steering Wheel Heaters Revenue YoY (2020-2031) & (US$ Million)
 Figure 82. Middle East and Africa Top 5 Manufacturers Automotive Steering Wheel Heaters Sales Revenue (US$ Million) in 2024
 Figure 83. Middle East and Africa Automotive Steering Wheel Heaters Sales Volume (K Units) by Type (2021-2031)
 Figure 84. South America Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 85. Middle East and Africa Automotive Steering Wheel Heaters Sales Volume (K Units) by Application (2020-2031)
 Figure 86. Middle East and Africa Automotive Steering Wheel Heaters Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 87. GCC Countries Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 88. Turkey Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 89. Egypt Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 90. South Africa Automotive Steering Wheel Heaters Revenue (2020-2025) & (US$ Million)
 Figure 91. Automotive Steering Wheel Heaters Industry Chain Mapping
 Figure 92. Regional Automotive Steering Wheel Heaters Manufacturing Base Distribution (%)
 Figure 93. Automotive Steering Wheel Heaters Production Process
 Figure 94. Regional Automotive Steering Wheel Heaters Production Cost Structure
 Figure 95. Channels of Distribution (Direct Vs Distribution)
 Figure 96. Bottom-up and Top-down Approaches for This Report
 Figure 97. Data Triangulation
 Figure 98. Key Executives Interviewed
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