Global DSP (Demand-Side Platform) Market Size, Status and Forecast 2022

Demand Side Platform Market

The global DSP (Demand-Side Platform) market size is projected to reach USD 36010 Million by 2027, from USD 9253 Million in 2020, at a CAGR of 21.9% during 2021-2027.

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

Demand Side Platform Market Share

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global DSP (Demand-Side Platform) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global DSP (Demand-Side Platform) market in terms of revenue.

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DSP (Demand-Side Platform) market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global DSP (Demand-Side Platform) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

By Type

• RTB
• PPB

By Application

• Retail
• Automotive
• Financial
• Telecom
• Others

By Region

• North America
• US.
• Canada
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

By Company

• Criteo
• Double Click (Google)
• Facebook Ads Manager
• Adobe
• Trade Desk
• Amazon (AAP)
• Appnexus
• Roku
• Mediamath
• SocioMatic
• Zeta Global
• Verizon Media
• AdForm
• Amobee
• Centro Inc