Global Buy Now Pay Later Market Research Report 2023

Buy Now Pay Later allow user to purchase products instantaneously and pay for it afterwards.

The global Buy Now Pay Later market was valued at US$ 8548.3 million in 2022 and is anticipated to reach US$ 51520 million by 2029, witnessing a CAGR of 34.9% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The largest company is Klarna, who owns 22.56% market share in 2019. The top five vendors held about 60% of the market, in terms of Buy Now Pay Later revenue in 2019.

As for the region, North America holding about 40% market share in 2019, followed by Europe, with about 34% market share.

This report aims to provide a comprehensive presentation of the global market for Buy Now Pay Later, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Buy Now Pay Later.

The Buy Now Pay Later market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Buy Now Pay Later market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Buy Now Pay Later companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Buy Now Pay Later Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Individual

1.2.3 Enterprise

1.3 Market by Application

1.3.1 Global Buy Now Pay Later Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Fashion and Garment Industry

1.3.3 Consumer Electronics

1.3.4 Cosmetic Industry

1.3.5 Healthcare

1.3.6 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Buy Now Pay Later Market Perspective (2018-2029)

2.2 Buy Now Pay Later Growth Trends by Region

2.2.1 Global Buy Now Pay Later Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Buy Now Pay Later Historic Market Size by Region (2018-2023)

2.2.3 Buy Now Pay Later Forecasted Market Size by Region (2024-2029)

2.3 Buy Now Pay Later Market Dynamics

2.3.1 Buy Now Pay Later Industry Trends

2.3.2 Buy Now Pay Later Market Drivers

2.3.3 Buy Now Pay Later Market Challenges

2.3.4 Buy Now Pay Later Market Restraints

3.1 Global Top Buy Now Pay Later Players by Revenue

3.1.1 Global Top Buy Now Pay Later Players by Revenue (2018-2023)

3.1.2 Global Buy Now Pay Later Revenue Market Share by Players (2018-2023)

3.2 Global Buy Now Pay Later Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Buy Now Pay Later Revenue

3.4 Global Buy Now Pay Later Market Concentration Ratio

3.4.1 Global Buy Now Pay Later Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Buy Now Pay Later Revenue in 2022

3.5 Buy Now Pay Later Key Players Head office and Area Served

3.6 Key Players Buy Now Pay Later Product Solution and Service

3.7 Date of Enter into Buy Now Pay Later Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Buy Now Pay Later Historic Market Size by Type (2018-2023)

4.2 Global Buy Now Pay Later Forecasted Market Size by Type (2024-2029)

5.1 Global Buy Now Pay Later Historic Market Size by Application (2018-2023)

5.2 Global Buy Now Pay Later Forecasted Market Size by Application (2024-2029)

6.1 North America Buy Now Pay Later Market Size (2018-2029)

6.2 North America Buy Now Pay Later Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Buy Now Pay Later Market Size by Country (2018-2023)

6.4 North America Buy Now Pay Later Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Buy Now Pay Later Market Size (2018-2029)

7.2 Europe Buy Now Pay Later Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Buy Now Pay Later Market Size by Country (2018-2023)

7.4 Europe Buy Now Pay Later Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Buy Now Pay Later Market Size (2018-2029)

8.2 Asia-Pacific Buy Now Pay Later Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Buy Now Pay Later Market Size by Region (2018-2023)

8.4 Asia-Pacific Buy Now Pay Later Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Buy Now Pay Later Market Size (2018-2029)

9.2 Latin America Buy Now Pay Later Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Buy Now Pay Later Market Size by Country (2018-2023)

9.4 Latin America Buy Now Pay Later Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Buy Now Pay Later Market Size (2018-2029)

10.2 Middle East & Africa Buy Now Pay Later Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Buy Now Pay Later Market Size by Country (2018-2023)

10.4 Middle East & Africa Buy Now Pay Later Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Afterpay

11.1.1 Afterpay Company Detail

11.1.2 Afterpay Business Overview

11.1.3 Afterpay Buy Now Pay Later Introduction

11.1.4 Afterpay Revenue in Buy Now Pay Later Business (2018-2023)

11.1.5 Afterpay Recent Development

11.2 QuadPay (Zip Co Limited)

11.2.1 QuadPay (Zip Co Limited) Company Detail

11.2.2 QuadPay (Zip Co Limited) Business Overview

11.2.3 QuadPay (Zip Co Limited) Buy Now Pay Later Introduction

11.2.4 QuadPay (Zip Co Limited) Revenue in Buy Now Pay Later Business (2018-2023)

11.2.5 QuadPay (Zip Co Limited) Recent Development

11.3 VISA

11.3.1 VISA Company Detail

11.3.2 VISA Business Overview

11.3.3 VISA Buy Now Pay Later Introduction

11.3.4 VISA Revenue in Buy Now Pay Later Business (2018-2023)

11.3.5 VISA Recent Development

11.4 Sezzle

11.4.1 Sezzle Company Detail

11.4.2 Sezzle Business Overview

11.4.3 Sezzle Buy Now Pay Later Introduction

11.4.4 Sezzle Revenue in Buy Now Pay Later Business (2018-2023)

11.4.5 Sezzle Recent Development

11.5 Affirm

11.5.1 Affirm Company Detail

11.5.2 Affirm Business Overview

11.5.3 Affirm Buy Now Pay Later Introduction

11.5.4 Affirm Revenue in Buy Now Pay Later Business (2018-2023)

11.5.5 Affirm Recent Development

11.6 Klarna

11.6.1 Klarna Company Detail

11.6.2 Klarna Business Overview

11.6.3 Klarna Buy Now Pay Later Introduction

11.6.4 Klarna Revenue in Buy Now Pay Later Business (2018-2023)

11.6.5 Klarna Recent Development

11.7 Splitit

11.7.1 Splitit Company Detail

11.7.2 Splitit Business Overview

11.7.3 Splitit Buy Now Pay Later Introduction

11.7.4 Splitit Revenue in Buy Now Pay Later Business (2018-2023)

11.7.5 Splitit Recent Development

11.8 Latitude Financial Services

11.8.1 Latitude Financial Services Company Detail

11.8.2 Latitude Financial Services Business Overview

11.8.3 Latitude Financial Services Buy Now Pay Later Introduction

11.8.4 Latitude Financial Services Revenue in Buy Now Pay Later Business (2018-2023)

11.8.5 Latitude Financial Services Recent Development

11.9 Flexigroup

11.9.1 Flexigroup Company Detail

11.9.2 Flexigroup Business Overview

11.9.3 Flexigroup Buy Now Pay Later Introduction

11.9.4 Flexigroup Revenue in Buy Now Pay Later Business (2018-2023)

11.9.5 Flexigroup Recent Development

11.10 Openpay

11.10.1 Openpay Company Detail

11.10.2 Openpay Business Overview

11.10.3 Openpay Buy Now Pay Later Introduction

11.10.4 Openpay Revenue in Buy Now Pay Later Business (2018-2023)

11.10.5 Openpay Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Buy Now Pay Later Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Individual

    Table 3. Key Players of Enterprise

    Table 4. Global Buy Now Pay Later Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Buy Now Pay Later Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Buy Now Pay Later Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Buy Now Pay Later Market Share by Region (2018-2023)

    Table 8. Global Buy Now Pay Later Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Buy Now Pay Later Market Share by Region (2024-2029)

    Table 10. Buy Now Pay Later Market Trends

    Table 11. Buy Now Pay Later Market Drivers

    Table 12. Buy Now Pay Later Market Challenges

    Table 13. Buy Now Pay Later Market Restraints

    Table 14. Global Buy Now Pay Later Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Buy Now Pay Later Market Share by Players (2018-2023)

    Table 16. Global Top Buy Now Pay Later Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Buy Now Pay Later as of 2022)

    Table 17. Ranking of Global Top Buy Now Pay Later Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Buy Now Pay Later Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Buy Now Pay Later Product Solution and Service

    Table 21. Date of Enter into Buy Now Pay Later Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Buy Now Pay Later Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Buy Now Pay Later Revenue Market Share by Type (2018-2023)

    Table 25. Global Buy Now Pay Later Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Buy Now Pay Later Revenue Market Share by Type (2024-2029)

    Table 27. Global Buy Now Pay Later Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Buy Now Pay Later Revenue Market Share by Application (2018-2023)

    Table 29. Global Buy Now Pay Later Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Buy Now Pay Later Revenue Market Share by Application (2024-2029)

    Table 31. North America Buy Now Pay Later Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Buy Now Pay Later Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Buy Now Pay Later Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Buy Now Pay Later Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Buy Now Pay Later Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Buy Now Pay Later Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Buy Now Pay Later Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Buy Now Pay Later Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Buy Now Pay Later Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Buy Now Pay Later Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Buy Now Pay Later Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Buy Now Pay Later Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Buy Now Pay Later Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Buy Now Pay Later Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Buy Now Pay Later Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Afterpay Company Detail

    Table 47. Afterpay Business Overview

    Table 48. Afterpay Buy Now Pay Later Product

    Table 49. Afterpay Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 50. Afterpay Recent Development

    Table 51. QuadPay (Zip Co Limited) Company Detail

    Table 52. QuadPay (Zip Co Limited) Business Overview

    Table 53. QuadPay (Zip Co Limited) Buy Now Pay Later Product

    Table 54. QuadPay (Zip Co Limited) Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 55. QuadPay (Zip Co Limited) Recent Development

    Table 56. VISA Company Detail

    Table 57. VISA Business Overview

    Table 58. VISA Buy Now Pay Later Product

    Table 59. VISA Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 60. VISA Recent Development

    Table 61. Sezzle Company Detail

    Table 62. Sezzle Business Overview

    Table 63. Sezzle Buy Now Pay Later Product

    Table 64. Sezzle Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 65. Sezzle Recent Development

    Table 66. Affirm Company Detail

    Table 67. Affirm Business Overview

    Table 68. Affirm Buy Now Pay Later Product

    Table 69. Affirm Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 70. Affirm Recent Development

    Table 71. Klarna Company Detail

    Table 72. Klarna Business Overview

    Table 73. Klarna Buy Now Pay Later Product

    Table 74. Klarna Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 75. Klarna Recent Development

    Table 76. Splitit Company Detail

    Table 77. Splitit Business Overview

    Table 78. Splitit Buy Now Pay Later Product

    Table 79. Splitit Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 80. Splitit Recent Development

    Table 81. Latitude Financial Services Company Detail

    Table 82. Latitude Financial Services Business Overview

    Table 83. Latitude Financial Services Buy Now Pay Later Product

    Table 84. Latitude Financial Services Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 85. Latitude Financial Services Recent Development

    Table 86. Flexigroup Company Detail

    Table 87. Flexigroup Business Overview

    Table 88. Flexigroup Buy Now Pay Later Product

    Table 89. Flexigroup Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 90. Flexigroup Recent Development

    Table 91. Openpay Company Detail

    Table 92. Openpay Business Overview

    Table 93. Openpay Buy Now Pay Later Product

    Table 94. Openpay Revenue in Buy Now Pay Later Business (2018-2023) & (US$ Million)

    Table 95. Openpay Recent Development

    Table 96. Research Programs/Design for This Report

    Table 97. Key Data Information from Secondary Sources

    Table 98. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Buy Now Pay Later Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Buy Now Pay Later Market Share by Type: 2022 VS 2029

    Figure 3. Individual Features

    Figure 4. Enterprise Features

    Figure 5. Global Buy Now Pay Later Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Buy Now Pay Later Market Share by Application: 2022 VS 2029

    Figure 7. Fashion and Garment Industry Case Studies

    Figure 8. Consumer Electronics Case Studies

    Figure 9. Cosmetic Industry Case Studies

    Figure 10. Healthcare Case Studies

    Figure 11. Others Case Studies

    Figure 12. Buy Now Pay Later Report Years Considered

    Figure 13. Global Buy Now Pay Later Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 14. Global Buy Now Pay Later Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 15. Global Buy Now Pay Later Market Share by Region: 2022 VS 2029

    Figure 16. Global Buy Now Pay Later Market Share by Players in 2022

    Figure 17. Global Top Buy Now Pay Later Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Buy Now Pay Later as of 2022)

    Figure 18. The Top 10 and 5 Players Market Share by Buy Now Pay Later Revenue in 2022

    Figure 19. North America Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. North America Buy Now Pay Later Market Share by Country (2018-2029)

    Figure 21. United States Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Canada Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. Europe Buy Now Pay Later Market Share by Country (2018-2029)

    Figure 25. Germany Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. France Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. U.K. Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Italy Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Russia Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Nordic Countries Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Asia-Pacific Buy Now Pay Later Market Share by Region (2018-2029)

    Figure 33. China Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. Japan Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. South Korea Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Southeast Asia Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. India Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Australia Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Latin America Buy Now Pay Later Market Share by Country (2018-2029)

    Figure 41. Mexico Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Brazil Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Middle East & Africa Buy Now Pay Later Market Share by Country (2018-2029)

    Figure 45. Turkey Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Saudi Arabia Buy Now Pay Later Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 47. Afterpay Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 48. QuadPay (Zip Co Limited) Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 49. VISA Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 50. Sezzle Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 51. Affirm Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 52. Klarna Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 53. Splitit Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 54. Latitude Financial Services Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 55. Flexigroup Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 56. Openpay Revenue Growth Rate in Buy Now Pay Later Business (2018-2023)

    Figure 57. Bottom-up and Top-down Approaches for This Report

    Figure 58. Data Triangulation

    Figure 59. Key Executives Interviewed