Global C2C E-Commerce Market Research Report 2025

C2C E-Commerce Market

The global market for C2C E-Commerce was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

Major Trends

Consumer-to-consumer (C2C) e-commerce connects individuals for peer-to-peer buying and selling, often facilitated by dedicated platforms. Growing internet penetration, user-friendly mobile apps, and social media integration boost marketplace listings. Sellers value flexibility and low overhead, while buyers seek unique or secondhand items at competitive prices. Trust mechanisms like user reviews and secure payment gateways fuel steady growth, expanding C2C e-commerce adoption across demographics.

C2C E-Commerce Market Trends

Mobile-first strategies dominate. Many C2C apps offer in-app chat, payment, and shipping options, streamlining transactions from start to finish. Location-based features highlight nearby deals for quick local pickups. Augmented reality previews and camera-based image recognition help sellers create polished listings. These smartphone-driven conveniences encourage frequent browsing, easy listing management, and impulse purchases, propelling user engagement and repeat usage.

Niche marketplaces proliferate. Instead of all-encompassing platforms, specialized sites focus on categories like vintage fashion, handmade crafts, or collectibles. Curated listings and targeted communities attract enthusiasts seeking quality and authenticity. Sellers gain access to like-minded buyers, enhancing conversion rates. This specialization fosters deeper brand loyalty, as niche marketplaces cultivate a sense of belonging and expertise among users.

Sustainability resonates with secondhand commerce. Shoppers embrace preloved items to reduce waste and prolong product lifecycles. Some platforms emphasize eco-friendly shipments or carbon-neutral deliveries, bolstering environmental credentials. Reselling high-end fashion, electronics, or home goods exemplifies a circular economy approach. As conscious consumption becomes mainstream, C2C platforms serve as crucial channels, empowering individuals to engage in responsible disposal and acquisition of goods.

C2C E-Commerce Market Share

According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.

Scope of C2C E-Commerce Market Report

Chapter Outline

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global C2C E-Commerce Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Digital Products

1.2.3 Collectibles and Art

1.2.4 Home Goods

1.2.5 Clothing

1.2.6 Jewellery

1.2.7 Others

1.3 Market by Application

1.3.1 Global C2C E-Commerce Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Online Transaction

1.3.3 Offline Transaction

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2.1 Global C2C E-Commerce Market Perspective (2020-2031)

2.2 Global C2C E-Commerce Growth Trends by Region

2.2.1 Global C2C E-Commerce Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 C2C E-Commerce Historic Market Size by Region (2020-2025)

2.2.3 C2C E-Commerce Forecasted Market Size by Region (2026-2031)

2.3 C2C E-Commerce Market Dynamics

2.3.1 C2C E-Commerce Industry Trends

2.3.2 C2C E-Commerce Market Drivers

2.3.3 C2C E-Commerce Market Challenges

2.3.4 C2C E-Commerce Market Restraints

3.1 Global Top C2C E-Commerce Players by Revenue

3.1.1 Global Top C2C E-Commerce Players by Revenue (2020-2025)

3.1.2 Global C2C E-Commerce Revenue Market Share by Players (2020-2025)

3.2 Global C2C E-Commerce Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by C2C E-Commerce Revenue

3.4 Global C2C E-Commerce Market Concentration Ratio

3.4.1 Global C2C E-Commerce Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by C2C E-Commerce Revenue in 2024

3.5 Global Key Players of C2C E-Commerce Head office and Area Served

3.6 Global Key Players of C2C E-Commerce, Product and Application

3.7 Global Key Players of C2C E-Commerce, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global C2C E-Commerce Historic Market Size by Type (2020-2025)

4.2 Global C2C E-Commerce Forecasted Market Size by Type (2026-2031)

5.1 Global C2C E-Commerce Historic Market Size by Application (2020-2025)

5.2 Global C2C E-Commerce Forecasted Market Size by Application (2026-2031)

6.1 North America C2C E-Commerce Market Size (2020-2031)

6.2 North America C2C E-Commerce Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America C2C E-Commerce Market Size by Country (2020-2025)

6.4 North America C2C E-Commerce Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7.1 Europe C2C E-Commerce Market Size (2020-2031)

7.2 Europe C2C E-Commerce Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe C2C E-Commerce Market Size by Country (2020-2025)

7.4 Europe C2C E-Commerce Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific C2C E-Commerce Market Size (2020-2031)

8.2 Asia-Pacific C2C E-Commerce Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific C2C E-Commerce Market Size by Region (2020-2025)

8.4 Asia-Pacific C2C E-Commerce Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America C2C E-Commerce Market Size (2020-2031)

9.2 Latin America C2C E-Commerce Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America C2C E-Commerce Market Size by Country (2020-2025)

9.4 Latin America C2C E-Commerce Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa C2C E-Commerce Market Size (2020-2031)

10.2 Middle East & Africa C2C E-Commerce Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa C2C E-Commerce Market Size by Country (2020-2025)

10.4 Middle East & Africa C2C E-Commerce Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 eBay

11.1.1 eBay Company Details

11.1.2 eBay Business Overview

11.1.3 eBay C2C E-Commerce Introduction

11.1.4 eBay Revenue in C2C E-Commerce Business (2020-2025)

11.1.5 eBay Recent Development

11.2 Amazon

11.2.1 Amazon Company Details

11.2.2 Amazon Business Overview

11.2.3 Amazon C2C E-Commerce Introduction

11.2.4 Amazon Revenue in C2C E-Commerce Business (2020-2025)

11.2.5 Amazon Recent Development

11.3 Etsy

11.3.1 Etsy Company Details

11.3.2 Etsy Business Overview

11.3.3 Etsy C2C E-Commerce Introduction

11.3.4 Etsy Revenue in C2C E-Commerce Business (2020-2025)

11.3.5 Etsy Recent Development

11.4 Wish

11.4.1 Wish Company Details

11.4.2 Wish Business Overview

11.4.3 Wish C2C E-Commerce Introduction

11.4.4 Wish Revenue in C2C E-Commerce Business (2020-2025)

11.4.5 Wish Recent Development

11.5 Walmart

11.5.1 Walmart Company Details

11.5.2 Walmart Business Overview

11.5.3 Walmart C2C E-Commerce Introduction

11.5.4 Walmart Revenue in C2C E-Commerce Business (2020-2025)

11.5.5 Walmart Recent Development

11.6 SwiftKart

11.6.1 SwiftKart Company Details

11.6.2 SwiftKart Business Overview

11.6.3 SwiftKart C2C E-Commerce Introduction

11.6.4 SwiftKart Revenue in C2C E-Commerce Business (2020-2025)

11.6.5 SwiftKart Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

List of Tables

 Table 1. Global C2C E-Commerce Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

 Table 2. Key Players of Digital Products

 Table 3. Key Players of Collectibles and Art

 Table 4. Key Players of Home Goods

 Table 5. Key Players of Clothing

 Table 6. Key Players of Jewellery

 Table 7. Key Players of Others

 Table 8. Global C2C E-Commerce Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

 Table 9. Global C2C E-Commerce Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

 Table 10. Global C2C E-Commerce Market Size by Region (2020-2025) & (US$ Million)

 Table 11. Global C2C E-Commerce Market Share by Region (2020-2025)

 Table 12. Global C2C E-Commerce Forecasted Market Size by Region (2026-2031) & (US$ Million)

 Table 13. Global C2C E-Commerce Market Share by Region (2026-2031)

 Table 14. C2C E-Commerce Market Trends

 Table 15. C2C E-Commerce Market Drivers

 Table 16. C2C E-Commerce Market Challenges

 Table 17. C2C E-Commerce Market Restraints

 Table 18. Global C2C E-Commerce Revenue by Players (2020-2025) & (US$ Million)

 Table 19. Global C2C E-Commerce Market Share by Players (2020-2025)

 Table 20. Global Top C2C E-Commerce Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in C2C E-Commerce as of 2024)

 Table 21. Ranking of Global Top C2C E-Commerce Companies by Revenue (US$ Million) in 2024

 Table 22. Global 5 Largest Players Market Share by C2C E-Commerce Revenue (CR5 and HHI) & (2020-2025)

 Table 23. Global Key Players of C2C E-Commerce, Headquarters and Area Served

 Table 24. Global Key Players of C2C E-Commerce, Product and Application

 Table 25. Global Key Players of C2C E-Commerce, Date of Enter into This Industry

 Table 26. Mergers & Acquisitions, Expansion Plans

 Table 27. Global C2C E-Commerce Market Size by Type (2020-2025) & (US$ Million)

 Table 28. Global C2C E-Commerce Revenue Market Share by Type (2020-2025)

 Table 29. Global C2C E-Commerce Forecasted Market Size by Type (2026-2031) & (US$ Million)

 Table 30. Global C2C E-Commerce Revenue Market Share by Type (2026-2031)

 Table 31. Global C2C E-Commerce Market Size by Application (2020-2025) & (US$ Million)

 Table 32. Global C2C E-Commerce Revenue Market Share by Application (2020-2025)

 Table 33. Global C2C E-Commerce Forecasted Market Size by Application (2026-2031) & (US$ Million)

 Table 34. Global C2C E-Commerce Revenue Market Share by Application (2026-2031)

 Table 35. North America C2C E-Commerce Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

 Table 36. North America C2C E-Commerce Market Size by Country (2020-2025) & (US$ Million)

 Table 37. North America C2C E-Commerce Market Size by Country (2026-2031) & (US$ Million)

 Table 38. Europe C2C E-Commerce Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

 Table 39. Europe C2C E-Commerce Market Size by Country (2020-2025) & (US$ Million)

 Table 40. Europe C2C E-Commerce Market Size by Country (2026-2031) & (US$ Million)

 Table 41. Asia-Pacific C2C E-Commerce Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

 Table 42. Asia-Pacific C2C E-Commerce Market Size by Region (2020-2025) & (US$ Million)

 Table 43. Asia-Pacific C2C E-Commerce Market Size by Region (2026-2031) & (US$ Million)

 Table 44. Latin America C2C E-Commerce Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

 Table 45. Latin America C2C E-Commerce Market Size by Country (2020-2025) & (US$ Million)

 Table 46. Latin America C2C E-Commerce Market Size by Country (2026-2031) & (US$ Million)

 Table 47. Middle East & Africa C2C E-Commerce Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

 Table 48. Middle East & Africa C2C E-Commerce Market Size by Country (2020-2025) & (US$ Million)

 Table 49. Middle East & Africa C2C E-Commerce Market Size by Country (2026-2031) & (US$ Million)

 Table 50. eBay Company Details

 Table 51. eBay Business Overview

 Table 52. eBay C2C E-Commerce Product

 Table 53. eBay Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 54. eBay Recent Development

 Table 55. Amazon Company Details

 Table 56. Amazon Business Overview

 Table 57. Amazon C2C E-Commerce Product

 Table 58. Amazon Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 59. Amazon Recent Development

 Table 60. Etsy Company Details

 Table 61. Etsy Business Overview

 Table 62. Etsy C2C E-Commerce Product

 Table 63. Etsy Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 64. Etsy Recent Development

 Table 65. Wish Company Details

 Table 66. Wish Business Overview

 Table 67. Wish C2C E-Commerce Product

 Table 68. Wish Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 69. Wish Recent Development

 Table 70. Walmart Company Details

 Table 71. Walmart Business Overview

 Table 72. Walmart C2C E-Commerce Product

 Table 73. Walmart Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 74. Walmart Recent Development

 Table 75. SwiftKart Company Details

 Table 76. SwiftKart Business Overview

 Table 77. SwiftKart C2C E-Commerce Product

 Table 78. SwiftKart Revenue in C2C E-Commerce Business (2020-2025) & (US$ Million)

 Table 79. SwiftKart Recent Development

 Table 80. Research Programs/Design for This Report

 Table 81. Key Data Information from Secondary Sources

 Table 82. Key Data Information from Primary Sources

 Table 83. Authors List of This Report

List of Figures

 Figure 1. C2C E-Commerce Picture

 Figure 2. Global C2C E-Commerce Market Size Comparison by Type (2020-2031) & (US$ Million)

 Figure 3. Global C2C E-Commerce Market Share by Type: 2024 VS 2031

 Figure 4. Digital Products Features

 Figure 5. Collectibles and Art Features

 Figure 6. Home Goods Features

 Figure 7. Clothing Features

 Figure 8. Jewellery Features

 Figure 9. Others Features

 Figure 10. Global C2C E-Commerce Market Size by Application (2020-2031) & (US$ Million)

 Figure 11. Global C2C E-Commerce Market Share by Application: 2024 VS 2031

 Figure 12. Online Transaction Case Studies

 Figure 13. Offline Transaction Case Studies

 Figure 14. C2C E-Commerce Report Years Considered

 Figure 15. Global C2C E-Commerce Market Size (US$ Million), Year-over-Year: 2020-2031

 Figure 16. Global C2C E-Commerce Market Size, (US$ Million), 2020 VS 2024 VS 2031

 Figure 17. Global C2C E-Commerce Market Share by Region: 2024 VS 2031

 Figure 18. Global C2C E-Commerce Market Share by Players in 2024

 Figure 19. Global Top C2C E-Commerce Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in C2C E-Commerce as of 2024)

 Figure 20. The Top 10 and 5 Players Market Share by C2C E-Commerce Revenue in 2024

 Figure 21. North America C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 22. North America C2C E-Commerce Market Share by Country (2020-2031)

 Figure 23. United States C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 24. Canada C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 25. Europe C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 26. Europe C2C E-Commerce Market Share by Country (2020-2031)

 Figure 27. Germany C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 28. France C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 29. U.K. C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 30. Italy C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 31. Russia C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 32. Nordic Countries C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 33. Asia-Pacific C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 34. Asia-Pacific C2C E-Commerce Market Share by Region (2020-2031)

 Figure 35. China C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 36. Japan C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 37. South Korea C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 38. Southeast Asia C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 39. India C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 40. Australia C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 41. Latin America C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 42. Latin America C2C E-Commerce Market Share by Country (2020-2031)

 Figure 43. Mexico C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 44. Brazil C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 45. Middle East & Africa C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 46. Middle East & Africa C2C E-Commerce Market Share by Country (2020-2031)

 Figure 47. Turkey C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 48. Saudi Arabia C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 49. UAE C2C E-Commerce Market Size YoY Growth (2020-2031) & (US$ Million)

 Figure 50. eBay Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 51. Amazon Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 52. Etsy Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 53. Wish Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 54. Walmart Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 55. SwiftKart Revenue Growth Rate in C2C E-Commerce Business (2020-2025)

 Figure 56. Bottom-up and Top-down Approaches for This Report

 Figure 57. Data Triangulation

 Figure 58. Key Executives Interviewed