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Global AB Testing Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2025-2031
Published Date: July 2025
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Report Code: QYRE-Auto-39C6618
Home | Market Reports | Computers & Electronics| Software| Business & Productivity Software
China AB Testing Software Market Report Forecast 2021 2027
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Global AB Testing Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2025-2031

Code: QYRE-Auto-39C6618
Report
July 2025
Pages:163
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Salesforce (Evergage)

AB Testing Software Market Size

In 2024, the global market size of AB Testing Software was estimated to be worth US$ 832 million and is forecast to reach approximately US$ 1679 million by 2031 with a CAGR of 10.7% during the forecast period 2025-2031.

AB Testing Software Market

AB Testing Software Market

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.
North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.
In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.

Report Scope

This report aims to provide a comprehensive presentation of the global market for AB Testing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AB Testing Software.
The AB Testing Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global AB Testing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the AB Testing Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation

Scope of AB Testing Software Market Report

Report Metric Details
Report Name AB Testing Software Market
CAGR 10.7%
Segment by Type
  • Web Based
  • Mobile Based
  • Full Stack
Segment by Application
  • Large Enterprises
  • SMEs
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshworks, Unbounce, Qubit, Kibo (Monetate), Kameleoon, Rock Content (ion), Salesforce (Evergage), SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg, Leanplum, Oracle, Webtrends Optimize
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
  • Chapter 2: Revenue of AB Testing Software in global and regional level.
  • Chapter 3: Detailed analysis of AB Testing Software company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, AB Testing Software revenue, gross margin, and recent development, etc.
  • Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
  • Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
  • Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
  • Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
  • Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
  • Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
  • Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
  • Chapter 14: Research Findings and Conclusion

FAQ for this report

What is the market share of major companies in AB Testing Software Market?

Ans: Global top five manufacturers hold a share over 50%.

What is the AB Testing Software Market share by type?

Ans: In terms of product, Web Based is the largest segment, with a share about 55%.

Who are the main players in the AB Testing Software Market report?

Ans: The main players in the AB Testing Software Market are VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshworks, Unbounce, Qubit, Kibo (Monetate), Kameleoon, Rock Content (ion), Salesforce (Evergage), SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg, Leanplum, Oracle, Webtrends Optimize

What are the Application segmentation covered in the AB Testing Software Market report?

Ans: The Applications covered in the AB Testing Software Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the AB Testing Software Market report?

Ans: The Types covered in the AB Testing Software Market report are Web Based, Mobile Based, Full Stack

1 Study Coverage
1.1 AB Testing Software Product Introduction
1.2 Market by Type
1.2.1 Global AB Testing Software Market Size Growth Rate by Type (2020 VS 2024 VS 2031)
1.2.2 Web Based
1.2.3 Mobile Based
1.2.4 Full Stack
1.3 Market by Application
1.3.1 Global AB Testing Software Market Size Growth Rate by Application (2020 VS 2024 VS 2031)
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global AB Testing Software Market Size Estimates and Forecasts
2.2 AB Testing Software Market Size by Region: 2024 Versus 2031
2.2.1 Global AB Testing Software Revenue by Region: 2020-2025
2.2.2 Global AB Testing Software Revenue Forecast by Region (2026-2031)
2.2.3 Global AB Testing Software Revenue Market Share by Region (2020-2031)
3 Market Segments
3.1 Breakdown Data by Type
3.1.1 Global AB Testing Software Revenue by Type (2020-2031)
3.1.2 Global AB Testing Software Revenue Market Share by Type (2020-2031)
3.2 Breakdown Data by Application
3.2.1 Global AB Testing Software Revenue by Application (2020-2031)
3.2.2 Global AB Testing Software Revenue Market Share by Application (2020-2031)
3.3 by Type and by Application Crossing Analysis
3.3.1 Web Based of AB Testing Software Revenue Market Share by Application
3.3.2 Mobile Based of AB Testing Software Revenue Market Share by Application
3.3.3 Full Stack of AB Testing Software Revenue Market Share by Application
4 Global AB Testing Software by Company
4.1 Global AB Testing Software Revenue by Company (2020-2025)
4.2 Global AB Testing Software Revenue Share by Company (2020-2025)
4.3 Competitive Landscape
4.3.1 Key AB Testing Software Companies around the World: Ranking by Revenue
4.3.2 Global AB Testing Software Market Concentration Ratio (CR5 and HHI) & (2020-2025)
4.3.3 Global AB Testing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.4 Global AB Testing Software Companies Headquarters & Product Type
4.4.1 Global AB Testing Software Companies Headquarters
4.4.2 Date of International Companies Enter into AB Testing Software Market
4.4.3 Global AB Testing Software Companies Product & Service
4.4.4 Web Based Revenue Market Share of AB Testing Software by Company
4.4.5 Mobile Based Revenue Market Share of AB Testing Software by Company
4.4.6 Full Stack Revenue Market Share of AB Testing Software by Company
4.5 Global AB Testing Software Mergers & Acquisitions, Expansion Plans
5 Company Profiles
5.1 VWO
5.1.1 VWO Corporation Information
5.1.2 VWO Description, Business Overview
5.1.3 VWO AB Testing Software Products Offered
5.1.4 VWO AB Testing Software Revenue and Gross Margin (2020-2025)
5.1.5 VWO AB Testing Software Revenue by Product in 2024
5.1.6 VWO AB Testing Software Revenue by Application in 2024
5.1.7 VWO AB Testing Software Revenue by Geographic Area in 2024
5.1.8 VWO Recent Developments
5.2 AB Tasty
5.2.1 AB Tasty Corporation Information
5.2.2 AB Tasty Description, Business Overview
5.2.3 AB Tasty AB Testing Software Products Offered
5.2.4 AB Tasty AB Testing Software Revenue and Gross Margin (2020-2025)
5.2.5 AB Tasty AB Testing Software Revenue by Product in 2024
5.2.6 AB Tasty AB Testing Software Revenue by Application in 2024
5.2.7 AB Tasty AB Testing Software Revenue by Geographic Area in 2024
5.2.8 AB Tasty Recent Developments
5.3 Instapage
5.3.1 Instapage Corporation Information
5.3.2 Instapage Description, Business Overview
5.3.3 Instapage AB Testing Software Products Offered
5.3.4 Instapage AB Testing Software Revenue and Gross Margin (2020-2025)
5.3.5 Instapage AB Testing Software Revenue by Product in 2024
5.3.6 Instapage AB Testing Software Revenue by Application in 2024
5.3.7 Instapage AB Testing Software Revenue by Geographic Area in 2024
5.3.8 Instapage Recent Developments
5.4 Dynamic Yield
5.4.1 Dynamic Yield Corporation Information
5.4.2 Dynamic Yield Description, Business Overview
5.4.3 Dynamic Yield AB Testing Software Products Offered
5.4.4 Dynamic Yield AB Testing Software Revenue and Gross Margin (2020-2025)
5.4.5 Dynamic Yield AB Testing Software Revenue by Product in 2024
5.4.6 Dynamic Yield AB Testing Software Revenue by Application in 2024
5.4.7 Dynamic Yield AB Testing Software Revenue by Geographic Area in 2024
5.4.8 Dynamic Yield Recent Developments
5.5 Adobe
5.5.1 Adobe Corporation Information
5.5.2 Adobe Description, Business Overview
5.5.3 Adobe AB Testing Software Products Offered
5.5.4 Adobe AB Testing Software Revenue and Gross Margin (2020-2025)
5.5.5 Adobe AB Testing Software Revenue by Product in 2024
5.5.6 Adobe AB Testing Software Revenue by Application in 2024
5.5.7 Adobe AB Testing Software Revenue by Geographic Area in 2024
5.5.8 Adobe Recent Developments
5.6 Freshworks
5.6.1 Freshworks Corporation Information
5.6.2 Freshworks Description, Business Overview
5.6.3 Freshworks AB Testing Software Products Offered
5.6.4 Freshworks AB Testing Software Revenue and Gross Margin (2020-2025)
5.6.5 Freshworks AB Testing Software Revenue by Product in 2024
5.6.6 Freshworks AB Testing Software Revenue by Application in 2024
5.6.7 Freshworks AB Testing Software Revenue by Geographic Area in 2024
5.6.8 Freshworks Recent Developments
5.7 Unbounce
5.7.1 Unbounce Corporation Information
5.7.2 Unbounce Description, Business Overview
5.7.3 Unbounce AB Testing Software Products Offered
5.7.4 Unbounce AB Testing Software Revenue and Gross Margin (2020-2025)
5.7.5 Unbounce AB Testing Software Revenue by Product in 2024
5.7.6 Unbounce AB Testing Software Revenue by Application in 2024
5.7.7 Unbounce AB Testing Software Revenue by Geographic Area in 2024
5.7.8 Unbounce Recent Developments
5.8 Qubit
5.8.1 Qubit Corporation Information
5.8.2 Qubit Description, Business Overview
5.8.3 Qubit AB Testing Software Products Offered
5.8.4 Qubit AB Testing Software Revenue and Gross Margin (2020-2025)
5.8.5 Qubit AB Testing Software Revenue by Product in 2024
5.8.6 Qubit AB Testing Software Revenue by Application in 2024
5.8.7 Qubit AB Testing Software Revenue by Geographic Area in 2024
5.8.8 Qubit Recent Developments
5.9 Kibo (Monetate)
5.9.1 Kibo (Monetate) Corporation Information
5.9.2 Kibo (Monetate) Description, Business Overview
5.9.3 Kibo (Monetate) AB Testing Software Products Offered
5.9.4 Kibo (Monetate) AB Testing Software Revenue and Gross Margin (2020-2025)
5.9.5 Kibo (Monetate) AB Testing Software Revenue by Product in 2024
5.9.6 Kibo (Monetate) AB Testing Software Revenue by Application in 2024
5.9.7 Kibo (Monetate) AB Testing Software Revenue by Geographic Area in 2024
5.9.8 Kibo (Monetate) Recent Developments
5.10 Kameleoon
5.10.1 Kameleoon Corporation Information
5.10.2 Kameleoon Description, Business Overview
5.10.3 Kameleoon AB Testing Software Products Offered
5.10.4 Kameleoon AB Testing Software Revenue and Gross Margin (2020-2025)
5.10.5 Kameleoon AB Testing Software Revenue by Product in 2024
5.10.6 Kameleoon AB Testing Software Revenue by Application in 2024
5.10.7 Kameleoon AB Testing Software Revenue by Geographic Area in 2024
5.10.8 Kameleoon Recent Developments
5.11 Rock Content (ion)
5.11.1 Rock Content (ion) Corporation Information
5.11.2 Rock Content (ion) Description, Business Overview
5.11.3 Rock Content (ion) AB Testing Software Products Offered
5.11.4 Rock Content (ion) AB Testing Software Revenue and Gross Margin (2020-2025)
5.11.5 Rock Content (ion) AB Testing Software Revenue by Product in 2024
5.11.6 Rock Content (ion) AB Testing Software Revenue by Application in 2024
5.11.7 Rock Content (ion) AB Testing Software Revenue by Geographic Area in 2024
5.11.8 Rock Content (ion) Recent Developments
5.12 Salesforce (Evergage)
5.12.1 Salesforce (Evergage) Corporation Information
5.12.2 Salesforce (Evergage) Description, Business Overview
5.12.3 Salesforce (Evergage) AB Testing Software Products Offered
5.12.4 Salesforce (Evergage) AB Testing Software Revenue and Gross Margin (2020-2025)
5.12.5 Salesforce (Evergage) AB Testing Software Revenue by Product in 2024
5.12.6 Salesforce (Evergage) AB Testing Software Revenue by Application in 2024
5.12.7 Salesforce (Evergage) AB Testing Software Revenue by Geographic Area in 2024
5.12.8 Salesforce (Evergage) Recent Developments
5.13 SiteSpect
5.13.1 SiteSpect Corporation Information
5.13.2 SiteSpect Description, Business Overview
5.13.3 SiteSpect AB Testing Software Products Offered
5.13.4 SiteSpect AB Testing Software Revenue and Gross Margin (2020-2025)
5.13.5 SiteSpect AB Testing Software Revenue by Product in 2024
5.13.6 SiteSpect AB Testing Software Revenue by Application in 2024
5.13.7 SiteSpect AB Testing Software Revenue by Geographic Area in 2024
5.13.8 SiteSpect Recent Developments
5.14 Evolv Ascend
5.14.1 Evolv Ascend Corporation Information
5.14.2 Evolv Ascend Description, Business Overview
5.14.3 Evolv Ascend AB Testing Software Products Offered
5.14.4 Evolv Ascend AB Testing Software Revenue and Gross Margin (2020-2025)
5.14.5 Evolv Ascend AB Testing Software Revenue by Product in 2024
5.14.6 Evolv Ascend AB Testing Software Revenue by Application in 2024
5.14.7 Evolv Ascend AB Testing Software Revenue by Geographic Area in 2024
5.14.8 Evolv Ascend Recent Developments
5.15 Omniconvert
5.15.1 Omniconvert Corporation Information
5.15.2 Omniconvert Description, Business Overview
5.15.3 Omniconvert AB Testing Software Products Offered
5.15.4 Omniconvert AB Testing Software Revenue and Gross Margin (2020-2025)
5.15.5 Omniconvert AB Testing Software Revenue by Product in 2024
5.15.6 Omniconvert AB Testing Software Revenue by Application in 2024
5.15.7 Omniconvert AB Testing Software Revenue by Geographic Area in 2024
5.15.8 Omniconvert Recent Developments
5.16 Convert
5.16.1 Convert Corporation Information
5.16.2 Convert Description, Business Overview
5.16.3 Convert AB Testing Software Products Offered
5.16.4 Convert AB Testing Software Revenue and Gross Margin (2020-2025)
5.16.5 Convert AB Testing Software Revenue by Product in 2024
5.16.6 Convert AB Testing Software Revenue by Application in 2024
5.16.7 Convert AB Testing Software Revenue by Geographic Area in 2024
5.16.8 Convert Recent Developments
5.17 Landingi
5.17.1 Landingi Corporation Information
5.17.2 Landingi Description, Business Overview
5.17.3 Landingi AB Testing Software Products Offered
5.17.4 Landingi AB Testing Software Revenue and Gross Margin (2020-2025)
5.17.5 Landingi AB Testing Software Revenue by Product in 2024
5.17.6 Landingi AB Testing Software Revenue by Application in 2024
5.17.7 Landingi AB Testing Software Revenue by Geographic Area in 2024
5.17.8 Landingi Recent Developments
5.18 NotifyVisitors
5.18.1 NotifyVisitors Corporation Information
5.18.2 NotifyVisitors Description, Business Overview
5.18.3 NotifyVisitors AB Testing Software Products Offered
5.18.4 NotifyVisitors AB Testing Software Revenue and Gross Margin (2020-2025)
5.18.5 NotifyVisitors AB Testing Software Revenue by Product in 2024
5.18.6 NotifyVisitors AB Testing Software Revenue by Application in 2024
5.18.7 NotifyVisitors AB Testing Software Revenue by Geographic Area in 2024
5.18.8 NotifyVisitors Recent Developments
5.19 Crazy Egg
5.19.1 Crazy Egg Corporation Information
5.19.2 Crazy Egg Description, Business Overview
5.19.3 Crazy Egg AB Testing Software Products Offered
5.19.4 Crazy Egg AB Testing Software Revenue and Gross Margin (2020-2025)
5.19.5 Crazy Egg AB Testing Software Revenue by Product in 2024
5.19.6 Crazy Egg AB Testing Software Revenue by Application in 2024
5.19.7 Crazy Egg AB Testing Software Revenue by Geographic Area in 2024
5.19.8 Crazy Egg Recent Developments
5.20 Leanplum
5.20.1 Leanplum Corporation Information
5.20.2 Leanplum Description, Business Overview
5.20.3 Leanplum AB Testing Software Products Offered
5.20.4 Leanplum AB Testing Software Revenue and Gross Margin (2020-2025)
5.20.5 Leanplum AB Testing Software Revenue by Product in 2024
5.20.6 Leanplum AB Testing Software Revenue by Application in 2024
5.20.7 Leanplum AB Testing Software Revenue by Geographic Area in 2024
5.20.8 Leanplum Recent Developments
5.21 Oracle
5.21.1 Oracle Corporation Information
5.21.2 Oracle Description, Business Overview
5.21.3 Oracle AB Testing Software Products Offered
5.21.4 Oracle AB Testing Software Revenue and Gross Margin (2020-2025)
5.21.5 Oracle AB Testing Software Revenue by Product in 2024
5.21.6 Oracle AB Testing Software Revenue by Application in 2024
5.21.7 Oracle AB Testing Software Revenue by Geographic Area in 2024
5.21.8 Oracle Recent Developments
5.22 Webtrends Optimize
5.22.1 Webtrends Optimize Corporation Information
5.22.2 Webtrends Optimize Description, Business Overview
5.22.3 Webtrends Optimize AB Testing Software Products Offered
5.22.4 Webtrends Optimize AB Testing Software Revenue and Gross Margin (2020-2025)
5.22.5 Webtrends Optimize AB Testing Software Revenue by Product in 2024
5.22.6 Webtrends Optimize AB Testing Software Revenue by Application in 2024
5.22.7 Webtrends Optimize AB Testing Software Revenue by Geographic Area in 2024
5.22.8 Webtrends Optimize Recent Developments
6 North America
6.1 North America AB Testing Software Market Size YoY Growth 2020-2031
6.2 North America AB Testing Software Market Facts & Figures by Country (2020-2031)
6.3 North America AB Testing Software Revenue by Type (2020-2025)
6.4 North America AB Testing Software Revenue by Application (2020-2025)
7 Asia-Pacific
7.1 Asia-Pacific AB Testing Software Market Size YoY Growth 2020-2031
7.2 Asia-Pacific AB Testing Software Market Facts & Figures by Region (2020-2031)
7.3 Asia-Pacific AB Testing Software Revenue by Type (2020-2025)
7.4 Asia-Pacific AB Testing Software Revenue by Application (2020-2025)
8 Europe
8.1 Europe AB Testing Software Market Size YoY Growth 2020-2031
8.2 Europe AB Testing Software Market Facts & Figures by Country (2020-2031)
8.3 Europe AB Testing Software Revenue by Type (2020-2025)
8.4 Europe AB Testing Software Revenue by Application (2020-2025)
9 Latin America
9.1 Latin America AB Testing Software Market Size YoY Growth 2020-2031
9.2 Latin America AB Testing Software Market Facts & Figures by Country (2020-2031)
9.3 Latin America AB Testing Software Revenue by Type (2020-2025)
9.4 Latin America AB Testing Software Revenue by Application (2020-2025)
10 Middle East and Africa
10.1 Latin America AB Testing Software Market Size YoY Growth 2020-2031
10.2 Middle East and Africa AB Testing Software Market Facts & Figures by Country (2020-2031)
10.3 Middle East and Africa AB Testing Software Revenue by Type (2020-2025)
10.4 Middle East and Africa AB Testing Software Revenue by Application (2020-2025)
11 Supply Chain and Sales Channel analysis
11.1 AB Testing Software Supply Chain Analysis
11.2 AB Testing Software Key Raw Materials and Upstream Suppliers
11.3 AB Testing Software Clients Analysis
11.4 AB Testing Software Sales Channel and Sales Model Analysis
11.4.1 AB Testing Software Distribution Channel Analysis: Indirect Sales VS Direct Sales
11.4.2 AB Testing Software Distribution Channel Analysis: Online Sales VS Offline Sales
11.4.3 AB Testing Software Distributors
12 AB Testing Software Market Dynamics
12.1 AB Testing Software Industry Trends
12.2 AB Testing Software Market Drivers
12.3 AB Testing Software Market Challenges
12.4 AB Testing Software Market Restraints
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.1.1 Research Programs/Design
14.1.1.2 Market Size Estimation
14.1.1.3 Market Breakdown and Data Triangulation
14.1.2 Data Source
14.1.2.1 Secondary Sources
14.1.2.2 Primary Sources
14.2 Author Details
14.3 Disclaimer
FEATURED COMPANIES
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Salesforce (Evergage)
List of Tables
 Table 1. Global AB Testing Software Market Size Growth Rate (CAGR) by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Global AB Testing Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 3. Global AB Testing Software Market Size by Region (US$ Million): 2024 VS 2031
 Table 4. Global AB Testing Software Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global AB Testing Software Revenue Forecast by Region (2026-2031) & (US$ Million)
 Table 6. Global AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 7. Global AB Testing Software Revenue Forecast by Type (2026-2031) & (US$ Million)
 Table 8. Global AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 9. Global AB Testing Software Revenue Forecast by Application (2026-2031) & (US$ Million)
 Table 10. AB Testing Software Revenue by Company (2020-2025) & (US$ Million)
 Table 11. AB Testing Software Revenue Share by Company (2020-2025)
 Table 12. Ranking of Global Top AB Testing Software Players by Revenue (US$ Million) in 2024
 Table 13. Global AB Testing Software Companies Market Concentration Ratio (CR5 and HHI) & (2020-2025)
 Table 14. Global AB Testing Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in AB Testing Software as of 2024)
 Table 15. Global AB Testing Software Companies Headquarters
 Table 16. Date of International Companies Enter into AB Testing Software Market
 Table 17. Global AB Testing Software Companies Product & Service
 Table 18. Global AB Testing Software Mergers & Acquisitions, Expansion Plans
 Table 19. VWO Corporation Information
 Table 20. VWO Description and Business Overview
 Table 21. VWO AB Testing Software Product
 Table 22. VWO AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 23. VWO Revenue Proportion of AB Testing Software by Product in 2024
 Table 24. VWO Revenue Proportion of AB Testing Software by Application in 2024
 Table 25. VWO Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 26. VWO Recent Developments
 Table 27. AB Tasty Corporation Information
 Table 28. AB Tasty Description and Business Overview
 Table 29. AB Tasty AB Testing Software Product
 Table 30. AB Tasty AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 31. AB Tasty Revenue Proportion of AB Testing Software by Product in 2024
 Table 32. AB Tasty Revenue Proportion of AB Testing Software by Application in 2024
 Table 33. AB Tasty Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 34. AB Tasty Recent Developments
 Table 35. Instapage Corporation Information
 Table 36. Instapage Description and Business Overview
 Table 37. Instapage AB Testing Software Product
 Table 38. Instapage AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 39. Instapage Revenue Proportion of AB Testing Software by Product in 2024
 Table 40. Instapage Revenue Proportion of AB Testing Software by Application in 2024
 Table 41. Instapage Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 42. Instapage Recent Developments
 Table 43. Dynamic Yield Corporation Information
 Table 44. Dynamic Yield Description and Business Overview
 Table 45. Dynamic Yield AB Testing Software Product
 Table 46. Dynamic Yield AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 47. Dynamic Yield Revenue Proportion of AB Testing Software by Product in 2024
 Table 48. Dynamic Yield Revenue Proportion of AB Testing Software by Application in 2024
 Table 49. Dynamic Yield Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 50. Dynamic Yield Recent Developments
 Table 51. Adobe Corporation Information
 Table 52. Adobe Description and Business Overview
 Table 53. Adobe AB Testing Software Product
 Table 54. Adobe AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 55. Adobe Revenue Proportion of AB Testing Software by Product in 2024
 Table 56. Adobe Revenue Proportion of AB Testing Software by Application in 2024
 Table 57. Adobe Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 58. Adobe Recent Developments
 Table 59. Freshworks Corporation Information
 Table 60. Freshworks Description and Business Overview
 Table 61. Freshworks AB Testing Software Product
 Table 62. Freshworks AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 63. Freshworks Revenue Proportion of AB Testing Software by Product in 2024
 Table 64. Freshworks Revenue Proportion of AB Testing Software by Application in 2024
 Table 65. Freshworks Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 66. Freshworks Recent Developments
 Table 67. Unbounce Corporation Information
 Table 68. Unbounce Description and Business Overview
 Table 69. Unbounce AB Testing Software Product
 Table 70. Unbounce AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 71. Unbounce Revenue Proportion of AB Testing Software by Product in 2024
 Table 72. Unbounce Revenue Proportion of AB Testing Software by Application in 2024
 Table 73. Unbounce Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 74. Unbounce Recent Developments
 Table 75. Qubit Corporation Information
 Table 76. Qubit Description and Business Overview
 Table 77. Qubit AB Testing Software Product
 Table 78. Qubit AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 79. Qubit Revenue Proportion of AB Testing Software by Product in 2024
 Table 80. Qubit Revenue Proportion of AB Testing Software by Application in 2024
 Table 81. Qubit Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 82. Qubit Recent Developments
 Table 83. Kibo (Monetate) Corporation Information
 Table 84. Kibo (Monetate) Description and Business Overview
 Table 85. Kibo (Monetate) AB Testing Software Product
 Table 86. Kibo (Monetate) AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 87. Kibo (Monetate) Revenue Proportion of AB Testing Software by Product in 2024
 Table 88. Kibo (Monetate) Revenue Proportion of AB Testing Software by Application in 2024
 Table 89. Kibo (Monetate) Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 90. Kibo (Monetate) Recent Developments
 Table 91. Kameleoon Corporation Information
 Table 92. Kameleoon Description and Business Overview
 Table 93. Kameleoon AB Testing Software Product
 Table 94. Kameleoon AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 95. Kameleoon Revenue Proportion of AB Testing Software by Product in 2024
 Table 96. Kameleoon Revenue Proportion of AB Testing Software by Application in 2024
 Table 97. Kameleoon Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 98. Kameleoon Recent Developments
 Table 99. Rock Content (ion) Corporation Information
 Table 100. Rock Content (ion) Description and Business Overview
 Table 101. Rock Content (ion) AB Testing Software Product
 Table 102. Rock Content (ion) AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 103. Rock Content (ion) Revenue Proportion of AB Testing Software by Product in 2024
 Table 104. Rock Content (ion) Revenue Proportion of AB Testing Software by Application in 2024
 Table 105. Rock Content (ion) Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 106. Rock Content (ion) Recent Developments
 Table 107. Salesforce (Evergage) Corporation Information
 Table 108. Salesforce (Evergage) Description and Business Overview
 Table 109. Salesforce (Evergage) AB Testing Software Product
 Table 110. Salesforce (Evergage) AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 111. Salesforce (Evergage) Revenue Proportion of AB Testing Software by Product in 2024
 Table 112. Salesforce (Evergage) Revenue Proportion of AB Testing Software by Application in 2024
 Table 113. Salesforce (Evergage) Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 114. Salesforce (Evergage) Recent Developments
 Table 115. SiteSpect Corporation Information
 Table 116. SiteSpect Description and Business Overview
 Table 117. SiteSpect AB Testing Software Product
 Table 118. SiteSpect AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 119. SiteSpect Revenue Proportion of AB Testing Software by Product in 2024
 Table 120. SiteSpect Revenue Proportion of AB Testing Software by Application in 2024
 Table 121. SiteSpect Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 122. SiteSpect Recent Developments
 Table 123. Evolv Ascend Corporation Information
 Table 124. Evolv Ascend Description and Business Overview
 Table 125. Evolv Ascend AB Testing Software Product
 Table 126. Evolv Ascend AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 127. Evolv Ascend Revenue Proportion of AB Testing Software by Product in 2024
 Table 128. Evolv Ascend Revenue Proportion of AB Testing Software by Application in 2024
 Table 129. Evolv Ascend Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 130. Evolv Ascend Recent Developments
 Table 131. Omniconvert Corporation Information
 Table 132. Omniconvert Description and Business Overview
 Table 133. Omniconvert AB Testing Software Product
 Table 134. Omniconvert AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 135. Omniconvert Revenue Proportion of AB Testing Software by Product in 2024
 Table 136. Omniconvert Revenue Proportion of AB Testing Software by Application in 2024
 Table 137. Omniconvert Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 138. Omniconvert Recent Developments
 Table 139. Convert Corporation Information
 Table 140. Convert Description and Business Overview
 Table 141. Convert AB Testing Software Product
 Table 142. Convert AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 143. Convert Revenue Proportion of AB Testing Software by Product in 2024
 Table 144. Convert Revenue Proportion of AB Testing Software by Application in 2024
 Table 145. Convert Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 146. Convert Recent Developments
 Table 147. Landingi Corporation Information
 Table 148. Landingi Description and Business Overview
 Table 149. Landingi AB Testing Software Product
 Table 150. Landingi AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 151. Landingi Revenue Proportion of AB Testing Software by Product in 2024
 Table 152. Landingi Revenue Proportion of AB Testing Software by Application in 2024
 Table 153. Landingi Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 154. Landingi Recent Developments
 Table 155. NotifyVisitors Corporation Information
 Table 156. NotifyVisitors Description and Business Overview
 Table 157. NotifyVisitors AB Testing Software Product
 Table 158. NotifyVisitors AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 159. NotifyVisitors Revenue Proportion of AB Testing Software by Product in 2024
 Table 160. NotifyVisitors Revenue Proportion of AB Testing Software by Application in 2024
 Table 161. NotifyVisitors Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 162. NotifyVisitors Recent Developments
 Table 163. Crazy Egg Corporation Information
 Table 164. Crazy Egg Description and Business Overview
 Table 165. Crazy Egg AB Testing Software Product
 Table 166. Crazy Egg AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 167. Crazy Egg Revenue Proportion of AB Testing Software by Product in 2024
 Table 168. Crazy Egg Revenue Proportion of AB Testing Software by Application in 2024
 Table 169. Crazy Egg Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 170. Crazy Egg Recent Developments
 Table 171. Leanplum Corporation Information
 Table 172. Leanplum Description and Business Overview
 Table 173. Leanplum AB Testing Software Product
 Table 174. Leanplum AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 175. Leanplum Revenue Proportion of AB Testing Software by Product in 2024
 Table 176. Leanplum Revenue Proportion of AB Testing Software by Application in 2024
 Table 177. Leanplum Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 178. Leanplum Recent Developments
 Table 179. Oracle Corporation Information
 Table 180. Oracle Description and Business Overview
 Table 181. Oracle AB Testing Software Product
 Table 182. Oracle AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 183. Oracle Revenue Proportion of AB Testing Software by Product in 2024
 Table 184. Oracle Revenue Proportion of AB Testing Software by Application in 2024
 Table 185. Oracle Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 186. Oracle Recent Developments
 Table 187. Webtrends Optimize Corporation Information
 Table 188. Webtrends Optimize Description and Business Overview
 Table 189. Webtrends Optimize AB Testing Software Product
 Table 190. Webtrends Optimize AB Testing Software Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 191. Webtrends Optimize Revenue Proportion of AB Testing Software by Product in 2024
 Table 192. Webtrends Optimize Revenue Proportion of AB Testing Software by Application in 2024
 Table 193. Webtrends Optimize Revenue Proportion of AB Testing Software by Geographic Area in 2024
 Table 194. Webtrends Optimize Recent Developments
 Table 195. North America AB Testing Software Revenue by Country (2020-2025) & (US$ Million)
 Table 196. North America AB Testing Software Revenue by Country (2026-2031) & (US$ Million)
 Table 197. North America AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 198. North America AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 199. Asia-Pacific AB Testing Software Revenue by Region (2020-2025) & (US$ Million)
 Table 200. Asia-Pacific AB Testing Software Revenue by Region (2026-2031) & (US$ Million)
 Table 201. Asia-Pacific AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 202. Asia-Pacific AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 203. Europe AB Testing Software Revenue by Country (2020-2025) & (US$ Million)
 Table 204. Europe AB Testing Software Revenue by Country (2026-2031) & (US$ Million)
 Table 205. Europe AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 206. Europe AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 207. Latin America AB Testing Software Revenue by Country (2020-2025) & (US$ Million)
 Table 208. Latin America AB Testing Software Revenue by Country (2026-2031) & (US$ Million)
 Table 209. Latin America AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 210. Latin America AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 211. Middle East and Africa AB Testing Software Revenue by Country (2020-2025) & (US$ Million)
 Table 212. Middle East and Africa AB Testing Software Revenue by Country (2026-2031) & (US$ Million)
 Table 213. Middle East and Africa AB Testing Software Revenue by Type (2020-2025) & (US$ Million)
 Table 214. Middle East and Africa AB Testing Software Revenue by Application (2020-2025) & (US$ Million)
 Table 215. AB Testing Software Key Raw Materials, Industry Status and Trend
 Table 216. AB Testing Software Key Raw Materials and Upstream Suppliers
 Table 217. AB Testing Software Clients Status and Trend
 Table 218. AB Testing Software Typical Clients
 Table 219. AB Testing Software Distributors
 Table 220. AB Testing Software Market Trends
 Table 221. AB Testing Software Market Drivers
 Table 222. AB Testing Software Market Challenges
 Table 223. AB Testing Software Market Restraints
 Table 224. Research Programs/Design for This Report
 Table 225. Key Data Information from Secondary Sources
 Table 226. Key Data Information from Primary Sources


List of Figures
 Figure 1. AB Testing Software Product Picture
 Figure 2. Global AB Testing Software Market Size by Type (US$ Million): 2020 VS 2024 VS 2031
 Figure 3. Global AB Testing Software Revenue Market Share by Type in 2024 & 2031
 Figure 4. Web Based Product Picture
 Figure 5. Mobile Based Product Picture
 Figure 6. Full Stack Product Picture
 Figure 7. Global AB Testing Software Market Size by Application (US$ Million): 2020 VS 2024 VS 2031
 Figure 8. Global AB Testing Software Revenue Market Share by Application in 2024 & 2031
 Figure 9. Large Enterprises
 Figure 10. SMEs
 Figure 11. AB Testing Software Report Years Considered
 Figure 12. Global AB Testing Software Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 13. Global AB Testing Software Market Size (2020-2031) & (US$ Million)
 Figure 14. Global AB Testing Software Market Size Market Share by Region: 2024 Versus 2031
 Figure 15. Global AB Testing Software Revenue Market Share by Region (2020-2031)
 Figure 16. Global AB Testing Software Revenue Market Share Forecast by Type (2020-2031)
 Figure 17. Global AB Testing Software Revenue Market Share Forecast by Application (2020-2031)
 Figure 18. Web Based of AB Testing Software Revenue Market Share by Application, 2024 VS 2031
 Figure 19. Mobile Based of AB Testing Software Revenue Market Share by Application, 2024 VS 2031
 Figure 20. Full Stack of AB Testing Software Revenue Market Share by Application, 2024 VS 2031
 Figure 21. AB Testing Software Revenue Share by Company (2024)
 Figure 22. AB Testing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
 Figure 23. Web Based Revenue Proportion by Company in 2024
 Figure 24. Mobile Based Revenue Proportion by Company in 2024
 Figure 25. Full Stack Revenue Proportion by Company in 2024
 Figure 26. North America AB Testing Software Revenue 2020-2031 (US$ Million)
 Figure 27. North America AB Testing Software Revenue Market Share by Type (2020-2025)
 Figure 28. North America AB Testing Software Revenue Market Share by Application (2020-2025)
 Figure 29. Asia-Pacific AB Testing Software Revenue 2020-2031 (US$ Million)
 Figure 30. Asia-Pacific AB Testing Software Revenue Market Share by Region (2020-2031)
 Figure 31. Asia-Pacific AB Testing Software Revenue Market Share by Type (2020-2025)
 Figure 32. Asia-Pacific AB Testing Software Revenue Market Share by Application (2020-2025)
 Figure 33. Europe AB Testing Software Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 34. Europe AB Testing Software Revenue Market Share by Country (2020-2031)
 Figure 35. Europe AB Testing Software Revenue Market Share by Type (2020-2025)
 Figure 36. Europe AB Testing Software Revenue Market Share by Application (2020-2025)
 Figure 37. Latin America AB Testing Software Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 38. Latin America AB Testing Software Revenue Market Share by Country (2020-2031)
 Figure 39. Latin America AB Testing Software Revenue Market Share by Type (2020-2025)
 Figure 40. Latin America AB Testing Software Revenue Market Share by Application (2020-2025)
 Figure 41. Middle East and Africa AB Testing Software Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 42. Middle East and Africa AB Testing Software Revenue Market Share by Country (2020-2031)
 Figure 43. Middle East and Africa AB Testing Software Revenue Market Share by Type (2020-2025)
 Figure 44. Middle East and Africa AB Testing Software Revenue Market Share by Application (2020-2025)
 Figure 45. AB Testing Software Supply Chain (Upstream and Downstream Market)
 Figure 46. Global Production Market Share of AB Testing Software Raw Materials by Region in 2024
 Figure 47. AB Testing Software Distribution Channels
 Figure 48. Global AB Testing Software Percentage 2020-2031: Indirect Sales VS Direct Sales
 Figure 49. Global AB Testing Software Percentage 2020-2031: Online Sales VS Offline Sales
 Figure 50. Bottom-up and Top-down Approaches for This Report
 Figure 51. Data Triangulation
 Figure 52. Key Executives Interviewed
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