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Marketing Automation Software - Global Market Insights and Sales Trends 2024
Published Date: November 2023
|
Report Code: QYRE-Auto-39I15679
Home | Market Reports | Computers & Electronics| Software
Marketing Automation Software Global Market Insights and Sales Trends 2024
BUY CHAPTERS

Marketing Automation Software - Global Market Insights and Sales Trends 2024

Code: QYRE-Auto-39I15679
Report
November 2023
Pages:124
QYResearch
Buy Now with 15% Discount
DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Amazon
Companies
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo

Market Size

The global Marketing Automation Software market size is expected to reach US$ 9358.6 million by 2029, growing at a CAGR of 15.9% from 2023 to 2029.

Market

Market

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The market is mainly driven by the significant applications of Marketing Automation Software in various end use industries. The expanding demands from the Large Enterprises and Small and Mid-sized Enterprises (SMEs), are propelling Marketing Automation Software market. Campaign Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Email Marketing segment is estimated at % CAGR for the next seven-year period.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Report Objectives

This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.

Key Features of The Study:

This report provides in-depth analysis of the global Marketing Automation Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Automation Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Automation Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Automation Software covered in this report include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.
The global Marketing Automation Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo

Scope of Market Report

Report Metric Details
Report Name Market
Forecasted market size in 2029 US$ 9358.6 million
CAGR 15.9%
Forecasted years 2023 - 2029
Global Marketing Automation Software market, by region:
  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, etc.)
  • Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
  • South America (Brazil, etc.)
  • Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Automation Software market, Segment by Type:
  • Campaign Management
  • Email Marketing
  • Mobile Application
  • Inbound Marketing
  • Lead Nurturing and Lead Scoring
  • Reporting and Analytics
  • Social Media Marketing
  • Others
Global Marketing Automation Software market, by Application
  • Large Enterprises
  • Small and Mid-sized Enterprises (SMEs)
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Core Chapters

  • Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter Four: Detailed analysis of Marketing Automation Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
  • Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
  • Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter Twelve: Research Finding/Conclusion

FAQ for this report

What is the Market size in 2029?

Ans: The Market size in 2029 will be US$ 9358.6 million.

What is the market share of major companies in Market?

Ans: Global top three manufacturers hold a share about 30%.

What is the Market share by type?

Ans: In terms of product, Email Marketing is the largest segment, with a share over 30%.

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, Small and Mid-sized Enterprises (SMEs)

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others

1 Market Overview of Marketing Automation Software
1.1 Marketing Automation Software Market Overview
1.1.1 Marketing Automation Software Product Scope
1.1.2 Marketing Automation Software Market Status and Outlook
1.2 Global Marketing Automation Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Automation Software Market Size by Region (2018-2029)
1.4 Global Marketing Automation Software Historic Market Size by Region (2018-2023)
1.5 Global Marketing Automation Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Automation Software Market Size (2018-2029)
1.6.1 North America Marketing Automation Software Market Size (2018-2029)
1.6.2 Europe Marketing Automation Software Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Automation Software Market Size (2018-2029)
1.6.4 Latin America Marketing Automation Software Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Automation Software Market Size (2018-2029)
2 Marketing Automation Software Market by Type
2.1 Introduction
2.1.1 Campaign Management
2.1.2 Email Marketing
2.1.3 Mobile Application
2.1.4 Inbound Marketing
2.1.5 Lead Nurturing and Lead Scoring
2.1.6 Reporting and Analytics
2.1.7 Social Media Marketing
2.1.8 Others
2.2 Global Marketing Automation Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Automation Software Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Automation Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Automation Software Revenue Breakdown by Type (2018-2029)
3 Marketing Automation Software Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 Small and Mid-sized Enterprises (SMEs)
3.2 Global Marketing Automation Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Automation Software Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Automation Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Automation Software Revenue Breakdown by Application (2018-2029)
4 Marketing Automation Software Competition Analysis by Players
4.1 Global Marketing Automation Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2022)
4.3 Date of Key Players Enter into Marketing Automation Software Market
4.4 Global Top Players Marketing Automation Software Headquarters and Area Served
4.5 Key Players Marketing Automation Software Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Automation Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 HubSpot
5.1.1 HubSpot Profile
5.1.2 HubSpot Main Business
5.1.3 HubSpot Marketing Automation Software Products, Services and Solutions
5.1.4 HubSpot Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.1.5 HubSpot Recent Developments
5.2 Marketo
5.2.1 Marketo Profile
5.2.2 Marketo Main Business
5.2.3 Marketo Marketing Automation Software Products, Services and Solutions
5.2.4 Marketo Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.2.5 Marketo Recent Developments
5.3 Act-On Software
5.3.1 Act-On Software Profile
5.3.2 Act-On Software Main Business
5.3.3 Act-On Software Marketing Automation Software Products, Services and Solutions
5.3.4 Act-On Software Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.3.5 Salesforce Recent Developments
5.4 Salesforce
5.4.1 Salesforce Profile
5.4.2 Salesforce Main Business
5.4.3 Salesforce Marketing Automation Software Products, Services and Solutions
5.4.4 Salesforce Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.4.5 Salesforce Recent Developments
5.5 Adobe Systems
5.5.1 Adobe Systems Profile
5.5.2 Adobe Systems Main Business
5.5.3 Adobe Systems Marketing Automation Software Products, Services and Solutions
5.5.4 Adobe Systems Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.5.5 Adobe Systems Recent Developments
5.6 Oracle
5.6.1 Oracle Profile
5.6.2 Oracle Main Business
5.6.3 Oracle Marketing Automation Software Products, Services and Solutions
5.6.4 Oracle Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.6.5 Oracle Recent Developments
5.7 Infusionsoft
5.7.1 Infusionsoft Profile
5.7.2 Infusionsoft Main Business
5.7.3 Infusionsoft Marketing Automation Software Products, Services and Solutions
5.7.4 Infusionsoft Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.7.5 Infusionsoft Recent Developments
5.8 IBM
5.8.1 IBM Profile
5.8.2 IBM Main Business
5.8.3 IBM Marketing Automation Software Products, Services and Solutions
5.8.4 IBM Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.8.5 IBM Recent Developments
5.9 Cognizant
5.9.1 Cognizant Profile
5.9.2 Cognizant Main Business
5.9.3 Cognizant Marketing Automation Software Products, Services and Solutions
5.9.4 Cognizant Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.9.5 Cognizant Recent Developments
5.10 ETrigue
5.10.1 ETrigue Profile
5.10.2 ETrigue Main Business
5.10.3 ETrigue Marketing Automation Software Products, Services and Solutions
5.10.4 ETrigue Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.10.5 ETrigue Recent Developments
5.11 GreenRope
5.11.1 GreenRope Profile
5.11.2 GreenRope Main Business
5.11.3 GreenRope Marketing Automation Software Products, Services and Solutions
5.11.4 GreenRope Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.11.5 GreenRope Recent Developments
5.12 Hatchbuck
5.12.1 Hatchbuck Profile
5.12.2 Hatchbuck Main Business
5.12.3 Hatchbuck Marketing Automation Software Products, Services and Solutions
5.12.4 Hatchbuck Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.12.5 Hatchbuck Recent Developments
5.13 IContact
5.13.1 IContact Profile
5.13.2 IContact Main Business
5.13.3 IContact Marketing Automation Software Products, Services and Solutions
5.13.4 IContact Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.13.5 IContact Recent Developments
5.14 LeadSquared
5.14.1 LeadSquared Profile
5.14.2 LeadSquared Main Business
5.14.3 LeadSquared Marketing Automation Software Products, Services and Solutions
5.14.4 LeadSquared Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.14.5 LeadSquared Recent Developments
5.15 MarcomCentral
5.15.1 MarcomCentral Profile
5.15.2 MarcomCentral Main Business
5.15.3 MarcomCentral Marketing Automation Software Products, Services and Solutions
5.15.4 MarcomCentral Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.15.5 MarcomCentral Recent Developments
5.16 Salesfusion
5.16.1 Salesfusion Profile
5.16.2 Salesfusion Main Business
5.16.3 Salesfusion Marketing Automation Software Products, Services and Solutions
5.16.4 Salesfusion Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.16.5 Salesfusion Recent Developments
5.17 SALESmanago
5.17.1 SALESmanago Profile
5.17.2 SALESmanago Main Business
5.17.3 SALESmanago Marketing Automation Software Products, Services and Solutions
5.17.4 SALESmanago Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.17.5 SALESmanago Recent Developments
5.18 SAP
5.18.1 SAP Profile
5.18.2 SAP Main Business
5.18.3 SAP Marketing Automation Software Products, Services and Solutions
5.18.4 SAP Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.18.5 SAP Recent Developments
5.19 SAS Institute
5.19.1 SAS Institute Profile
5.19.2 SAS Institute Main Business
5.19.3 SAS Institute Marketing Automation Software Products, Services and Solutions
5.19.4 SAS Institute Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.19.5 SAS Institute Recent Developments
5.20 SharpSpring
5.20.1 SharpSpring Profile
5.20.2 SharpSpring Main Business
5.20.3 SharpSpring Marketing Automation Software Products, Services and Solutions
5.20.4 SharpSpring Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.20.5 SharpSpring Recent Developments
5.21 Aprimo
5.21.1 Aprimo Profile
5.21.2 Aprimo Main Business
5.21.3 Aprimo Marketing Automation Software Products, Services and Solutions
5.21.4 Aprimo Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.21.5 Aprimo Recent Developments
6 North America
6.1 North America Marketing Automation Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Automation Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Automation Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Automation Software Market Dynamics
11.1 Marketing Automation Software Industry Trends
11.2 Marketing Automation Software Market Drivers
11.3 Marketing Automation Software Market Challenges
11.4 Marketing Automation Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
FEATURED COMPANIES
Amazon
Companies
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
List of Tables
    Table 1. Global Market Marketing Automation Software Market Size (US$ Million) Comparison by Region 2018 VS 2022 VS 2029
    Table 2. Global Marketing Automation Software Market Size by Region (2018-2023) & (US$ Million)
    Table 3. Global Marketing Automation Software Market Size Share by Region (2018-2023)
    Table 4. Global Marketing Automation Software Forecasted Market Size by Region (2024-2029) & (US$ Million)
    Table 5. Global Marketing Automation Software Forecasted Market Size Share by Region (2024-2029)
    Table 6. Global Marketing Automation Software Market Size (US$ Million) by Type: 2018 VS 2022 VS 2029
    Table 7. Global Marketing Automation Software Market Size by Type (2018-2023) & (US$ Million)
    Table 8. Global Marketing Automation Software Revenue Market Share by Type (2018-2023)
    Table 9. Global Marketing Automation Software Forecasted Market Size by Type (2024-2029) & (US$ Million)
    Table 10. Global Marketing Automation Software Revenue Market Share by Type (2024-2029)
    Table 11. North America Marketing Automation Software Revenue by Type (2018-2023) & (US$ Million)
    Table 12. North America Marketing Automation Software Revenue by Type (2024-2029) & (US$ Million)
    Table 13. Europe Marketing Automation Software Revenue by Type (2018-2023) & (US$ Million)
    Table 14. Europe Marketing Automation Software Revenue by Type (2024-2029) & (US$ Million)
    Table 15. Asia-Pacific Marketing Automation Software Revenue by Type (2018-2023) & (US$ Million)
    Table 16. Asia-Pacific Marketing Automation Software Revenue by Type (2024-2029) & (US$ Million)
    Table 17. Latin America Marketing Automation Software Revenue by Type (2018-2023) & (US$ Million)
    Table 18. Latin America Marketing Automation Software Revenue by Type (2024-2029) & (US$ Million)
    Table 19. Middle East and Africa Marketing Automation Software Revenue by Type (2018-2023) & (US$ Million)
    Table 20. Middle East and Africa Marketing Automation Software Revenue by Type (2024-2029) & (US$ Million)
    Table 21. Global Marketing Automation Software Market Size (US$ Million) by Application: 2018 VS 2022 VS 2029
    Table 22. Global Marketing Automation Software Market Size by Application (2018-2023) & (US$ Million)
    Table 23. Global Marketing Automation Software Revenue Market Share by Application (2018-2023)
    Table 24. Global Marketing Automation Software Forecasted Market Size by Application (2024-2029) & (US$ Million)
    Table 25. Global Marketing Automation Software Revenue Market Share by Application (2024-2029)
    Table 26. North America Marketing Automation Software Revenue by Application (2018-2023) & (US$ Million)
    Table 27. North America Marketing Automation Software Revenue by Application (2024-2029) & (US$ Million)
    Table 28. Europe Marketing Automation Software Revenue by Application (2018-2023) & (US$ Million)
    Table 29. Europe Marketing Automation Software Revenue by Application (2024-2029) & (US$ Million)
    Table 30. Asia-Pacific Marketing Automation Software Revenue by Application (2018-2023) & (US$ Million)
    Table 31. Asia-Pacific Marketing Automation Software Revenue by Application (2024-2029) & (US$ Million)
    Table 32. Latin America Marketing Automation Software Revenue by Application (2018-2023) & (US$ Million)
    Table 33. Latin America Marketing Automation Software Revenue by Application (2024-2029) & (US$ Million)
    Table 34. Middle East and Africa Marketing Automation Software Revenue by Application (2018-2023) & (US$ Million)
    Table 35. Middle East and Africa Marketing Automation Software Revenue by Application (2024-2029) & (US$ Million)
    Table 36. Global Marketing Automation Software Revenue (US$ Million) by Players (2018-2023)
    Table 37. Global Marketing Automation Software Revenue Market Share by Players (2018-2023)
    Table 38. Global Top Players Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2022)
    Table 39. Date of Key Players Enter into Marketing Automation Software Market
    Table 40. Global Marketing Automation Software Key Players Headquarters and Area Served
    Table 41. Marketing Automation Software Product Solution and Service
    Table 42. Global Marketing Automation Software Players Market Concentration Ratio (CR5 and HHI)
    Table 43. Mergers & Acquisitions, Expansion Plans
    Table 44. HubSpot Basic Information List
    Table 45. HubSpot Description and Business Overview
    Table 46. HubSpot Marketing Automation Software Products, Services and Solutions
    Table 47. Revenue (US$ Million) in Marketing Automation Software Business of HubSpot (2018-2023)
    Table 48. HubSpot Recent Developments
    Table 49. Marketo Basic Information List
    Table 50. Marketo Description and Business Overview
    Table 51. Marketo Marketing Automation Software Products, Services and Solutions
    Table 52. Revenue (US$ Million) in Marketing Automation Software Business of Marketo (2018-2023)
    Table 53. Marketo Recent Developments
    Table 54. Act-On Software Basic Information List
    Table 55. Act-On Software Description and Business Overview
    Table 56. Act-On Software Marketing Automation Software Products, Services and Solutions
    Table 57. Revenue (US$ Million) in Marketing Automation Software Business of Act-On Software (2018-2023)
    Table 58. Act-On Software Recent Developments
    Table 59. Salesforce Basic Information List
    Table 60. Salesforce Description and Business Overview
    Table 61. Salesforce Marketing Automation Software Products, Services and Solutions
    Table 62. Revenue (US$ Million) in Marketing Automation Software Business of Salesforce (2018-2023)
    Table 63. Salesforce Recent Developments
    Table 64. Adobe Systems Basic Information List
    Table 65. Adobe Systems Description and Business Overview
    Table 66. Adobe Systems Marketing Automation Software Products, Services and Solutions
    Table 67. Revenue (US$ Million) in Marketing Automation Software Business of Adobe Systems (2018-2023)
    Table 68. Adobe Systems Recent Developments
    Table 69. Oracle Basic Information List
    Table 70. Oracle Description and Business Overview
    Table 71. Oracle Marketing Automation Software Products, Services and Solutions
    Table 72. Revenue (US$ Million) in Marketing Automation Software Business of Oracle (2018-2023)
    Table 73. Oracle Recent Developments
    Table 74. Infusionsoft Basic Information List
    Table 75. Infusionsoft Description and Business Overview
    Table 76. Infusionsoft Marketing Automation Software Products, Services and Solutions
    Table 77. Revenue (US$ Million) in Marketing Automation Software Business of Infusionsoft (2018-2023)
    Table 78. Infusionsoft Recent Developments
    Table 79. IBM Basic Information List
    Table 80. IBM Description and Business Overview
    Table 81. IBM Marketing Automation Software Products, Services and Solutions
    Table 82. Revenue (US$ Million) in Marketing Automation Software Business of IBM (2018-2023)
    Table 83. IBM Recent Developments
    Table 84. Cognizant Basic Information List
    Table 85. Cognizant Description and Business Overview
    Table 86. Cognizant Marketing Automation Software Products, Services and Solutions
    Table 87. Revenue (US$ Million) in Marketing Automation Software Business of Cognizant (2018-2023)
    Table 88. Cognizant Recent Developments
    Table 89. ETrigue Basic Information List
    Table 90. ETrigue Description and Business Overview
    Table 91. ETrigue Marketing Automation Software Products, Services and Solutions
    Table 92. Revenue (US$ Million) in Marketing Automation Software Business of ETrigue (2018-2023)
    Table 93. ETrigue Recent Developments
    Table 94. GreenRope Basic Information List
    Table 95. GreenRope Description and Business Overview
    Table 96. GreenRope Marketing Automation Software Products, Services and Solutions
    Table 97. Revenue (US$ Million) in Marketing Automation Software Business of GreenRope (2018-2023)
    Table 98. GreenRope Recent Developments
    Table 99. Hatchbuck Basic Information List
    Table 100. Hatchbuck Description and Business Overview
    Table 101. Hatchbuck Marketing Automation Software Products, Services and Solutions
    Table 102. Revenue (US$ Million) in Marketing Automation Software Business of Hatchbuck (2018-2023)
    Table 103. Hatchbuck Recent Developments
    Table 104. IContact Basic Information List
    Table 105. IContact Description and Business Overview
    Table 106. IContact Marketing Automation Software Products, Services and Solutions
    Table 107. Revenue (US$ Million) in Marketing Automation Software Business of IContact (2018-2023)
    Table 108. IContact Recent Developments
    Table 109. LeadSquared Basic Information List
    Table 110. LeadSquared Description and Business Overview
    Table 111. LeadSquared Marketing Automation Software Products, Services and Solutions
    Table 112. Revenue (US$ Million) in Marketing Automation Software Business of LeadSquared (2018-2023)
    Table 113. LeadSquared Recent Developments
    Table 114. MarcomCentral Basic Information List
    Table 115. MarcomCentral Description and Business Overview
    Table 116. MarcomCentral Marketing Automation Software Products, Services and Solutions
    Table 117. Revenue (US$ Million) in Marketing Automation Software Business of MarcomCentral (2018-2023)
    Table 118. MarcomCentral Recent Developments
    Table 119. Salesfusion Basic Information List
    Table 120. Salesfusion Description and Business Overview
    Table 121. Salesfusion Marketing Automation Software Products, Services and Solutions
    Table 122. Revenue (US$ Million) in Marketing Automation Software Business of Salesfusion (2018-2023)
    Table 123. Salesfusion Recent Developments
    Table 124. SALESmanago Basic Information List
    Table 125. SALESmanago Description and Business Overview
    Table 126. SALESmanago Marketing Automation Software Products, Services and Solutions
    Table 127. Revenue (US$ Million) in Marketing Automation Software Business of SALESmanago (2018-2023)
    Table 128. SALESmanago Recent Developments
    Table 129. SAP Basic Information List
    Table 130. SAP Description and Business Overview
    Table 131. SAP Marketing Automation Software Products, Services and Solutions
    Table 132. Revenue (US$ Million) in Marketing Automation Software Business of SAP (2018-2023)
    Table 133. SAP Recent Developments
    Table 134. SAS Institute Basic Information List
    Table 135. SAS Institute Description and Business Overview
    Table 136. SAS Institute Marketing Automation Software Products, Services and Solutions
    Table 137. Revenue (US$ Million) in Marketing Automation Software Business of SAS Institute (2018-2023)
    Table 138. SAS Institute Recent Developments
    Table 139. SharpSpring Basic Information List
    Table 140. SharpSpring Description and Business Overview
    Table 141. SharpSpring Marketing Automation Software Products, Services and Solutions
    Table 142. Revenue (US$ Million) in Marketing Automation Software Business of SharpSpring (2018-2023)
    Table 143. SharpSpring Recent Developments
    Table 144. Aprimo Basic Information List
    Table 145. Aprimo Description and Business Overview
    Table 146. Aprimo Marketing Automation Software Products, Services and Solutions
    Table 147. Revenue (US$ Million) in Marketing Automation Software Business of Aprimo (2018-2023)
    Table 148. Aprimo Recent Developments
    Table 149. North America Marketing Automation Software Market Size by Country (2018-2023) & (US$ Million)
    Table 150. North America Marketing Automation Software Market Size by Country (2024-2029) & (US$ Million)
    Table 151. Europe Marketing Automation Software Market Size by Country (2018-2023) & (US$ Million)
    Table 152. Europe Marketing Automation Software Market Size by Country (2024-2029) & (US$ Million)
    Table 153. Asia-Pacific Marketing Automation Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 154. Asia-Pacific Marketing Automation Software Market Size by Region (2018-2023) & (US$ Million)
    Table 155. Asia-Pacific Marketing Automation Software Market Size by Region (2024-2029) & (US$ Million)
    Table 156. Asia-Pacific Marketing Automation Software Market Share by Region (2018-2023)
    Table 157. Asia-Pacific Marketing Automation Software Market Share by Region (2024-2029)
    Table 158. Latin America Marketing Automation Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 159. Latin America Marketing Automation Software Market Size by Country (2018-2023) & (US$ Million)
    Table 160. Latin America Marketing Automation Software Market Size by Country (2024-2029) & (US$ Million)
    Table 161. Middle East & Africa Marketing Automation Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 162. Middle East & Africa Marketing Automation Software Market Size by Country (2018-2023) & (US$ Million)
    Table 163. Middle East & Africa Marketing Automation Software Market Size by Country (2024-2029) & (US$ Million)
    Table 164. Marketing Automation Software Market Trends
    Table 165. Marketing Automation Software Market Drivers
    Table 166. Marketing Automation Software Market Challenges
    Table 167. Marketing Automation Software Market Restraints
    Table 168. Research Programs/Design for This Report
    Table 169. Key Data Information from Secondary Sources
    Table 170. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Automation Software Market Size Year-over-Year 2018-2029 & (US$ Million)
    Figure 2. Global Marketing Automation Software Market Size (US$ Million), 2018 VS 2022 VS 2029
    Figure 3. Global Marketing Automation Software Market Share by Regions: 2022 VS 2029
    Figure 4. Global Marketing Automation Software Forecasted Market Size Share by Region (2024-2029)
    Figure 5. North America Marketing Automation Software Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 6. Europe Marketing Automation Software Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 7. Asia-Pacific Marketing Automation Software Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 8. Latin America Marketing Automation Software Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 9. Middle East & Africa Marketing Automation Software Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 10. Product Picture of Campaign Management
    Figure 11. Global Campaign Management Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 12. Product Picture of Email Marketing
    Figure 13. Global Email Marketing Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 14. Product Picture of Mobile Application
    Figure 15. Global Mobile Application Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 16. Product Picture of Inbound Marketing
    Figure 17. Global Inbound Marketing Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 18. Product Picture of Lead Nurturing and Lead Scoring
    Figure 19. Global Lead Nurturing and Lead Scoring Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 20. Product Picture of Reporting and Analytics
    Figure 21. Global Reporting and Analytics Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 22. Product Picture of Social Media Marketing
    Figure 23. Global Social Media Marketing Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 24. Product Picture of Others
    Figure 25. Global Others Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 26. Global Marketing Automation Software Market Size Share by Type: 2022 & 2029
    Figure 27. North America Marketing Automation Software Revenue Market Share by Type (2018-2029)
    Figure 28. Europe Marketing Automation Software Revenue Market Share by Type (2018-2029)
    Figure 29. Asia-Pacific Marketing Automation Software Revenue Market Share by Type (2018-2029)
    Figure 30. Latin America Marketing Automation Software Revenue Market Share by Type (2018-2029)
    Figure 31. Middle East and Africa Marketing Automation Software Revenue Market Share by Type (2018-2029)
    Figure 32. Large Enterprises Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 33. Small and Mid-sized Enterprises (SMEs) Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 34. Global Marketing Automation Software Market Size Share by Application: 2022 & 2029
    Figure 35. North America Marketing Automation Software Revenue Market Share by Application (2018-2029)
    Figure 36. Europe Marketing Automation Software Revenue Market Share by Application (2018-2029)
    Figure 37. Asia-Pacific Marketing Automation Software Revenue Market Share by Application (2018-2029)
    Figure 38. Latin America Marketing Automation Software Revenue Market Share by Application (2018-2029)
    Figure 39. Middle East and Africa Marketing Automation Software Revenue Market Share by Application (2018-2029)
    Figure 40. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2018 VS 2022
    Figure 41. Global Top 5 and Top 10 Players Marketing Automation Software Market Share in 2022
    Figure 42. North America Marketing Automation Software Market Share by Country (2018-2029)
    Figure 43. U.S. Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 44. Canada Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 45. Germany Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 46. France Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 47. U.K. Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 48. Italy Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 49. Russia Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 50. Nordic Countries Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 51. Asia-Pacific Marketing Automation Software Market Share by Region (2018-2029)
    Figure 52. China Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 53. Japan Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 54. South Korea Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 55. Southeast Asia Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 56. India Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 57. Australia Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 58. Latin America Marketing Automation Software Market Share by Country (2018-2029)
    Figure 59. Mexico Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 60. Brazil Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 61. Middle East & Africa Marketing Automation Software Market Share by Country (2018-2029)
    Figure 62. Turkey Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 63. Saudi Arabia Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 64. UAE Marketing Automation Software Market Size (2018-2029) & (US$ Million)
    Figure 65. Bottom-up and Top-down Approaches for This Report
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