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Global Paid Listings Market Research Report 2025
Published Date: September 2025
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Report Code: QYRE-Auto-39N1639
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Global Paid Listings Market Insights and Forecast to 2028
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Global Paid Listings Market Research Report 2025

Code: QYRE-Auto-39N1639
Report
September 2025
Pages:79
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Paid Listings Market

The global market for Paid Listings was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.
North American market for Paid Listings is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Paid Listings is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Paid Listings in Middle and Small-sized Enterprise is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Paid Listings include Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Paid Listings, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Paid Listings.
The Paid Listings market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Paid Listings market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Paid Listings companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Paid Listings Market Report

Report Metric Details
Report Name Paid Listings Market
Segment by Type
  • Search Engine
  • E-commerce Platform
  • Other
Segment by Application
  • Middle and Small-sized Enterprise
  • Large-scale Enterprise
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Paid Listings company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Paid Listings Market report?

Ans: The main players in the Paid Listings Market are Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD

What are the Application segmentation covered in the Paid Listings Market report?

Ans: The Applications covered in the Paid Listings Market report are Middle and Small-sized Enterprise, Large-scale Enterprise

What are the Type segmentation covered in the Paid Listings Market report?

Ans: The Types covered in the Paid Listings Market report are Search Engine, E-commerce Platform, Other

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Paid Listings Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Search Engine
1.2.3 E-commerce Platform
1.2.4 Other
1.3 Market by Application
1.3.1 Global Paid Listings Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Middle and Small-sized Enterprise
1.3.3 Large-scale Enterprise
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Paid Listings Market Perspective (2020-2031)
2.2 Global Paid Listings Growth Trends by Region
2.2.1 Global Paid Listings Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Paid Listings Historic Market Size by Region (2020-2025)
2.2.3 Paid Listings Forecasted Market Size by Region (2026-2031)
2.3 Paid Listings Market Dynamics
2.3.1 Paid Listings Industry Trends
2.3.2 Paid Listings Market Drivers
2.3.3 Paid Listings Market Challenges
2.3.4 Paid Listings Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Paid Listings Players by Revenue
3.1.1 Global Top Paid Listings Players by Revenue (2020-2025)
3.1.2 Global Paid Listings Revenue Market Share by Players (2020-2025)
3.2 Global Paid Listings Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Paid Listings Revenue
3.4 Global Paid Listings Market Concentration Ratio
3.4.1 Global Paid Listings Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Paid Listings Revenue in 2024
3.5 Global Key Players of Paid Listings Head office and Area Served
3.6 Global Key Players of Paid Listings, Product and Application
3.7 Global Key Players of Paid Listings, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Paid Listings Breakdown Data by Type
4.1 Global Paid Listings Historic Market Size by Type (2020-2025)
4.2 Global Paid Listings Forecasted Market Size by Type (2026-2031)
5 Paid Listings Breakdown Data by Application
5.1 Global Paid Listings Historic Market Size by Application (2020-2025)
5.2 Global Paid Listings Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Paid Listings Market Size (2020-2031)
6.2 North America Paid Listings Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Paid Listings Market Size by Country (2020-2025)
6.4 North America Paid Listings Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Paid Listings Market Size (2020-2031)
7.2 Europe Paid Listings Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Paid Listings Market Size by Country (2020-2025)
7.4 Europe Paid Listings Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Paid Listings Market Size (2020-2031)
8.2 Asia-Pacific Paid Listings Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Paid Listings Market Size by Region (2020-2025)
8.4 Asia-Pacific Paid Listings Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Paid Listings Market Size (2020-2031)
9.2 Latin America Paid Listings Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Paid Listings Market Size by Country (2020-2025)
9.4 Latin America Paid Listings Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Paid Listings Market Size (2020-2031)
10.2 Middle East & Africa Paid Listings Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Paid Listings Market Size by Country (2020-2025)
10.4 Middle East & Africa Paid Listings Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Baidu
11.1.1 Baidu Company Details
11.1.2 Baidu Business Overview
11.1.3 Baidu Paid Listings Introduction
11.1.4 Baidu Revenue in Paid Listings Business (2020-2025)
11.1.5 Baidu Recent Development
11.2 Google
11.2.1 Google Company Details
11.2.2 Google Business Overview
11.2.3 Google Paid Listings Introduction
11.2.4 Google Revenue in Paid Listings Business (2020-2025)
11.2.5 Google Recent Development
11.3 Amazon
11.3.1 Amazon Company Details
11.3.2 Amazon Business Overview
11.3.3 Amazon Paid Listings Introduction
11.3.4 Amazon Revenue in Paid Listings Business (2020-2025)
11.3.5 Amazon Recent Development
11.4 Alibaba
11.4.1 Alibaba Company Details
11.4.2 Alibaba Business Overview
11.4.3 Alibaba Paid Listings Introduction
11.4.4 Alibaba Revenue in Paid Listings Business (2020-2025)
11.4.5 Alibaba Recent Development
11.5 Yahoo
11.5.1 Yahoo Company Details
11.5.2 Yahoo Business Overview
11.5.3 Yahoo Paid Listings Introduction
11.5.4 Yahoo Revenue in Paid Listings Business (2020-2025)
11.5.5 Yahoo Recent Development
11.6 Sogou
11.6.1 Sogou Company Details
11.6.2 Sogou Business Overview
11.6.3 Sogou Paid Listings Introduction
11.6.4 Sogou Revenue in Paid Listings Business (2020-2025)
11.6.5 Sogou Recent Development
11.7 Yandex
11.7.1 Yandex Company Details
11.7.2 Yandex Business Overview
11.7.3 Yandex Paid Listings Introduction
11.7.4 Yandex Revenue in Paid Listings Business (2020-2025)
11.7.5 Yandex Recent Development
11.8 Microsoft
11.8.1 Microsoft Company Details
11.8.2 Microsoft Business Overview
11.8.3 Microsoft Paid Listings Introduction
11.8.4 Microsoft Revenue in Paid Listings Business (2020-2025)
11.8.5 Microsoft Recent Development
11.9 JD
11.9.1 JD Company Details
11.9.2 JD Business Overview
11.9.3 JD Paid Listings Introduction
11.9.4 JD Revenue in Paid Listings Business (2020-2025)
11.9.5 JD Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Paid Listings Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Search Engine
 Table 3. Key Players of E-commerce Platform
 Table 4. Key Players of Other
 Table 5. Global Paid Listings Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Paid Listings Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Paid Listings Market Size by Region (2020-2025) & (US$ Million)
 Table 8. Global Paid Listings Market Share by Region (2020-2025)
 Table 9. Global Paid Listings Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 10. Global Paid Listings Market Share by Region (2026-2031)
 Table 11. Paid Listings Market Trends
 Table 12. Paid Listings Market Drivers
 Table 13. Paid Listings Market Challenges
 Table 14. Paid Listings Market Restraints
 Table 15. Global Paid Listings Revenue by Players (2020-2025) & (US$ Million)
 Table 16. Global Paid Listings Market Share by Players (2020-2025)
 Table 17. Global Top Paid Listings Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Paid Listings as of 2024)
 Table 18. Ranking of Global Top Paid Listings Companies by Revenue (US$ Million) in 2024
 Table 19. Global 5 Largest Players Market Share by Paid Listings Revenue (CR5 and HHI) & (2020-2025)
 Table 20. Global Key Players of Paid Listings, Headquarters and Area Served
 Table 21. Global Key Players of Paid Listings, Product and Application
 Table 22. Global Key Players of Paid Listings, Date of Enter into This Industry
 Table 23. Mergers & Acquisitions, Expansion Plans
 Table 24. Global Paid Listings Market Size by Type (2020-2025) & (US$ Million)
 Table 25. Global Paid Listings Revenue Market Share by Type (2020-2025)
 Table 26. Global Paid Listings Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 27. Global Paid Listings Revenue Market Share by Type (2026-2031)
 Table 28. Global Paid Listings Market Size by Application (2020-2025) & (US$ Million)
 Table 29. Global Paid Listings Revenue Market Share by Application (2020-2025)
 Table 30. Global Paid Listings Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 31. Global Paid Listings Revenue Market Share by Application (2026-2031)
 Table 32. North America Paid Listings Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 33. North America Paid Listings Market Size by Country (2020-2025) & (US$ Million)
 Table 34. North America Paid Listings Market Size by Country (2026-2031) & (US$ Million)
 Table 35. Europe Paid Listings Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. Europe Paid Listings Market Size by Country (2020-2025) & (US$ Million)
 Table 37. Europe Paid Listings Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Asia-Pacific Paid Listings Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Asia-Pacific Paid Listings Market Size by Region (2020-2025) & (US$ Million)
 Table 40. Asia-Pacific Paid Listings Market Size by Region (2026-2031) & (US$ Million)
 Table 41. Latin America Paid Listings Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Latin America Paid Listings Market Size by Country (2020-2025) & (US$ Million)
 Table 43. Latin America Paid Listings Market Size by Country (2026-2031) & (US$ Million)
 Table 44. Middle East & Africa Paid Listings Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Middle East & Africa Paid Listings Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Middle East & Africa Paid Listings Market Size by Country (2026-2031) & (US$ Million)
 Table 47. Baidu Company Details
 Table 48. Baidu Business Overview
 Table 49. Baidu Paid Listings Product
 Table 50. Baidu Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 51. Baidu Recent Development
 Table 52. Google Company Details
 Table 53. Google Business Overview
 Table 54. Google Paid Listings Product
 Table 55. Google Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 56. Google Recent Development
 Table 57. Amazon Company Details
 Table 58. Amazon Business Overview
 Table 59. Amazon Paid Listings Product
 Table 60. Amazon Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 61. Amazon Recent Development
 Table 62. Alibaba Company Details
 Table 63. Alibaba Business Overview
 Table 64. Alibaba Paid Listings Product
 Table 65. Alibaba Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 66. Alibaba Recent Development
 Table 67. Yahoo Company Details
 Table 68. Yahoo Business Overview
 Table 69. Yahoo Paid Listings Product
 Table 70. Yahoo Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 71. Yahoo Recent Development
 Table 72. Sogou Company Details
 Table 73. Sogou Business Overview
 Table 74. Sogou Paid Listings Product
 Table 75. Sogou Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 76. Sogou Recent Development
 Table 77. Yandex Company Details
 Table 78. Yandex Business Overview
 Table 79. Yandex Paid Listings Product
 Table 80. Yandex Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 81. Yandex Recent Development
 Table 82. Microsoft Company Details
 Table 83. Microsoft Business Overview
 Table 84. Microsoft Paid Listings Product
 Table 85. Microsoft Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 86. Microsoft Recent Development
 Table 87. JD Company Details
 Table 88. JD Business Overview
 Table 89. JD Paid Listings Product
 Table 90. JD Revenue in Paid Listings Business (2020-2025) & (US$ Million)
 Table 91. JD Recent Development
 Table 92. Research Programs/Design for This Report
 Table 93. Key Data Information from Secondary Sources
 Table 94. Key Data Information from Primary Sources
 Table 95. Authors List of This Report


List of Figures
 Figure 1. Paid Listings Picture
 Figure 2. Global Paid Listings Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Paid Listings Market Share by Type: 2024 VS 2031
 Figure 4. Search Engine Features
 Figure 5. E-commerce Platform Features
 Figure 6. Other Features
 Figure 7. Global Paid Listings Market Size by Application (2020-2031) & (US$ Million)
 Figure 8. Global Paid Listings Market Share by Application: 2024 VS 2031
 Figure 9. Middle and Small-sized Enterprise Case Studies
 Figure 10. Large-scale Enterprise Case Studies
 Figure 11. Paid Listings Report Years Considered
 Figure 12. Global Paid Listings Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 13. Global Paid Listings Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 14. Global Paid Listings Market Share by Region: 2024 VS 2031
 Figure 15. Global Paid Listings Market Share by Players in 2024
 Figure 16. Global Top Paid Listings Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Paid Listings as of 2024)
 Figure 17. The Top 10 and 5 Players Market Share by Paid Listings Revenue in 2024
 Figure 18. North America Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 19. North America Paid Listings Market Share by Country (2020-2031)
 Figure 20. United States Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. Canada Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Europe Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Paid Listings Market Share by Country (2020-2031)
 Figure 24. Germany Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. France Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. U.K. Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Italy Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Russia Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Nordic Countries Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Asia-Pacific Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Paid Listings Market Share by Region (2020-2031)
 Figure 32. China Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Japan Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. South Korea Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Southeast Asia Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. India Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Australia Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Latin America Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Paid Listings Market Share by Country (2020-2031)
 Figure 40. Mexico Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Brazil Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Middle East & Africa Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Paid Listings Market Share by Country (2020-2031)
 Figure 44. Turkey Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Saudi Arabia Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. UAE Paid Listings Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Baidu Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 48. Google Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 49. Amazon Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 50. Alibaba Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 51. Yahoo Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 52. Sogou Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 53. Yandex Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 54. Microsoft Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 55. JD Revenue Growth Rate in Paid Listings Business (2020-2025)
 Figure 56. Bottom-up and Top-down Approaches for This Report
 Figure 57. Data Triangulation
 Figure 58. Key Executives Interviewed
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