Global Software Defined Anything (SDx) Market Research Report 2023

Software-defined anything (SDx) is an important yet ambiguous term that refers to new changes happening in the IT world. It is a movement toward promoting a greater role for software systems in controlling different kinds of hardware - more specifically, making software more "in command" of multi-piece hardware systems and allowing for software control of a greater range of devices.

The global Software Defined Anything (SDx) market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The software-defined anything market based on vertical has been classified into telecom & ITES, BFSI, education, consumer goods & retail, logistics & warehouse, healthcare, government & defense, and Others. The market for the healthcare vertical is expected to grow at the highest rate.

This report aims to provide a comprehensive presentation of the global market for Software Defined Anything (SDx), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Software Defined Anything (SDx).

The Software Defined Anything (SDx) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Software Defined Anything (SDx) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Software Defined Anything (SDx) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Software Defined Anything (SDx) Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Cloud

1.2.3 On Premise

1.3 Market by Application

1.3.1 Global Software Defined Anything (SDx) Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Telecom & IT

1.3.3 BFSI

1.3.4 Education

1.3.5 Consumer Goods & Retail

1.3.6 Healthcare

1.3.7 Government & Defense

1.3.8 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Software Defined Anything (SDx) Market Perspective (2018-2029)

2.2 Software Defined Anything (SDx) Growth Trends by Region

2.2.1 Global Software Defined Anything (SDx) Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Software Defined Anything (SDx) Historic Market Size by Region (2018-2023)

2.2.3 Software Defined Anything (SDx) Forecasted Market Size by Region (2024-2029)

2.3 Software Defined Anything (SDx) Market Dynamics

2.3.1 Software Defined Anything (SDx) Industry Trends

2.3.2 Software Defined Anything (SDx) Market Drivers

2.3.3 Software Defined Anything (SDx) Market Challenges

2.3.4 Software Defined Anything (SDx) Market Restraints

3.1 Global Top Software Defined Anything (SDx) Players by Revenue

3.1.1 Global Top Software Defined Anything (SDx) Players by Revenue (2018-2023)

3.1.2 Global Software Defined Anything (SDx) Revenue Market Share by Players (2018-2023)

3.2 Global Software Defined Anything (SDx) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Software Defined Anything (SDx) Revenue

3.4 Global Software Defined Anything (SDx) Market Concentration Ratio

3.4.1 Global Software Defined Anything (SDx) Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Software Defined Anything (SDx) Revenue in 2022

3.5 Software Defined Anything (SDx) Key Players Head office and Area Served

3.6 Key Players Software Defined Anything (SDx) Product Solution and Service

3.7 Date of Enter into Software Defined Anything (SDx) Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Software Defined Anything (SDx) Historic Market Size by Type (2018-2023)

4.2 Global Software Defined Anything (SDx) Forecasted Market Size by Type (2024-2029)

5.1 Global Software Defined Anything (SDx) Historic Market Size by Application (2018-2023)

5.2 Global Software Defined Anything (SDx) Forecasted Market Size by Application (2024-2029)

6.1 North America Software Defined Anything (SDx) Market Size (2018-2029)

6.2 North America Software Defined Anything (SDx) Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Software Defined Anything (SDx) Market Size by Country (2018-2023)

6.4 North America Software Defined Anything (SDx) Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Software Defined Anything (SDx) Market Size (2018-2029)

7.2 Europe Software Defined Anything (SDx) Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Software Defined Anything (SDx) Market Size by Country (2018-2023)

7.4 Europe Software Defined Anything (SDx) Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Software Defined Anything (SDx) Market Size (2018-2029)

8.2 Asia-Pacific Software Defined Anything (SDx) Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Software Defined Anything (SDx) Market Size by Region (2018-2023)

8.4 Asia-Pacific Software Defined Anything (SDx) Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Software Defined Anything (SDx) Market Size (2018-2029)

9.2 Latin America Software Defined Anything (SDx) Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Software Defined Anything (SDx) Market Size by Country (2018-2023)

9.4 Latin America Software Defined Anything (SDx) Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Software Defined Anything (SDx) Market Size (2018-2029)

10.2 Middle East & Africa Software Defined Anything (SDx) Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Software Defined Anything (SDx) Market Size by Country (2018-2023)

10.4 Middle East & Africa Software Defined Anything (SDx) Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Microsoft

11.1.1 Microsoft Company Detail

11.1.2 Microsoft Business Overview

11.1.3 Microsoft Software Defined Anything (SDx) Introduction

11.1.4 Microsoft Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.1.5 Microsoft Recent Development

11.2 IBM

11.2.1 IBM Company Detail

11.2.2 IBM Business Overview

11.2.3 IBM Software Defined Anything (SDx) Introduction

11.2.4 IBM Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.2.5 IBM Recent Development

11.3 HP

11.3.1 HP Company Detail

11.3.2 HP Business Overview

11.3.3 HP Software Defined Anything (SDx) Introduction

11.3.4 HP Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.3.5 HP Recent Development

11.4 Cisco Systems

11.4.1 Cisco Systems Company Detail

11.4.2 Cisco Systems Business Overview

11.4.3 Cisco Systems Software Defined Anything (SDx) Introduction

11.4.4 Cisco Systems Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.4.5 Cisco Systems Recent Development

11.5 Dell EMC

11.5.1 Dell EMC Company Detail

11.5.2 Dell EMC Business Overview

11.5.3 Dell EMC Software Defined Anything (SDx) Introduction

11.5.4 Dell EMC Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.5.5 Dell EMC Recent Development

11.6 VMware

11.6.1 VMware Company Detail

11.6.2 VMware Business Overview

11.6.3 VMware Software Defined Anything (SDx) Introduction

11.6.4 VMware Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.6.5 VMware Recent Development

11.7 Citrix Systems

11.7.1 Citrix Systems Company Detail

11.7.2 Citrix Systems Business Overview

11.7.3 Citrix Systems Software Defined Anything (SDx) Introduction

11.7.4 Citrix Systems Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.7.5 Citrix Systems Recent Development

11.8 NEC

11.8.1 NEC Company Detail

11.8.2 NEC Business Overview

11.8.3 NEC Software Defined Anything (SDx) Introduction

11.8.4 NEC Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.8.5 NEC Recent Development

11.9 Fujitsu

11.9.1 Fujitsu Company Detail

11.9.2 Fujitsu Business Overview

11.9.3 Fujitsu Software Defined Anything (SDx) Introduction

11.9.4 Fujitsu Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.9.5 Fujitsu Recent Development

11.10 Juniper Networks

11.10.1 Juniper Networks Company Detail

11.10.2 Juniper Networks Business Overview

11.10.3 Juniper Networks Software Defined Anything (SDx) Introduction

11.10.4 Juniper Networks Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.10.5 Juniper Networks Recent Development

11.11 Western Digital

11.11.1 Western Digital Company Detail

11.11.2 Western Digital Business Overview

11.11.3 Western Digital Software Defined Anything (SDx) Introduction

11.11.4 Western Digital Revenue in Software Defined Anything (SDx) Business (2018-2023)

11.11.5 Western Digital Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Software Defined Anything (SDx) Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Cloud

    Table 3. Key Players of On Premise

    Table 4. Global Software Defined Anything (SDx) Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Software Defined Anything (SDx) Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Software Defined Anything (SDx) Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Software Defined Anything (SDx) Market Share by Region (2018-2023)

    Table 8. Global Software Defined Anything (SDx) Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Software Defined Anything (SDx) Market Share by Region (2024-2029)

    Table 10. Software Defined Anything (SDx) Market Trends

    Table 11. Software Defined Anything (SDx) Market Drivers

    Table 12. Software Defined Anything (SDx) Market Challenges

    Table 13. Software Defined Anything (SDx) Market Restraints

    Table 14. Global Software Defined Anything (SDx) Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Software Defined Anything (SDx) Market Share by Players (2018-2023)

    Table 16. Global Top Software Defined Anything (SDx) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Software Defined Anything (SDx) as of 2022)

    Table 17. Ranking of Global Top Software Defined Anything (SDx) Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Software Defined Anything (SDx) Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Software Defined Anything (SDx) Product Solution and Service

    Table 21. Date of Enter into Software Defined Anything (SDx) Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Software Defined Anything (SDx) Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Software Defined Anything (SDx) Revenue Market Share by Type (2018-2023)

    Table 25. Global Software Defined Anything (SDx) Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Software Defined Anything (SDx) Revenue Market Share by Type (2024-2029)

    Table 27. Global Software Defined Anything (SDx) Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Software Defined Anything (SDx) Revenue Market Share by Application (2018-2023)

    Table 29. Global Software Defined Anything (SDx) Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Software Defined Anything (SDx) Revenue Market Share by Application (2024-2029)

    Table 31. North America Software Defined Anything (SDx) Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Software Defined Anything (SDx) Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Software Defined Anything (SDx) Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Software Defined Anything (SDx) Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Software Defined Anything (SDx) Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Software Defined Anything (SDx) Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Software Defined Anything (SDx) Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Software Defined Anything (SDx) Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Software Defined Anything (SDx) Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Software Defined Anything (SDx) Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Software Defined Anything (SDx) Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Software Defined Anything (SDx) Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Software Defined Anything (SDx) Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Software Defined Anything (SDx) Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Software Defined Anything (SDx) Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Microsoft Company Detail

    Table 47. Microsoft Business Overview

    Table 48. Microsoft Software Defined Anything (SDx) Product

    Table 49. Microsoft Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 50. Microsoft Recent Development

    Table 51. IBM Company Detail

    Table 52. IBM Business Overview

    Table 53. IBM Software Defined Anything (SDx) Product

    Table 54. IBM Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 55. IBM Recent Development

    Table 56. HP Company Detail

    Table 57. HP Business Overview

    Table 58. HP Software Defined Anything (SDx) Product

    Table 59. HP Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 60. HP Recent Development

    Table 61. Cisco Systems Company Detail

    Table 62. Cisco Systems Business Overview

    Table 63. Cisco Systems Software Defined Anything (SDx) Product

    Table 64. Cisco Systems Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 65. Cisco Systems Recent Development

    Table 66. Dell EMC Company Detail

    Table 67. Dell EMC Business Overview

    Table 68. Dell EMC Software Defined Anything (SDx) Product

    Table 69. Dell EMC Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 70. Dell EMC Recent Development

    Table 71. VMware Company Detail

    Table 72. VMware Business Overview

    Table 73. VMware Software Defined Anything (SDx) Product

    Table 74. VMware Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 75. VMware Recent Development

    Table 76. Citrix Systems Company Detail

    Table 77. Citrix Systems Business Overview

    Table 78. Citrix Systems Software Defined Anything (SDx) Product

    Table 79. Citrix Systems Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 80. Citrix Systems Recent Development

    Table 81. NEC Company Detail

    Table 82. NEC Business Overview

    Table 83. NEC Software Defined Anything (SDx) Product

    Table 84. NEC Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 85. NEC Recent Development

    Table 86. Fujitsu Company Detail

    Table 87. Fujitsu Business Overview

    Table 88. Fujitsu Software Defined Anything (SDx) Product

    Table 89. Fujitsu Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 90. Fujitsu Recent Development

    Table 91. Juniper Networks Company Detail

    Table 92. Juniper Networks Business Overview

    Table 93. Juniper Networks Software Defined Anything (SDx) Product

    Table 94. Juniper Networks Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 95. Juniper Networks Recent Development

    Table 96. Western Digital Company Detail

    Table 97. Western Digital Business Overview

    Table 98. Western Digital Software Defined Anything (SDx) Product

    Table 99. Western Digital Revenue in Software Defined Anything (SDx) Business (2018-2023) & (US$ Million)

    Table 100. Western Digital Recent Development

    Table 101. Research Programs/Design for This Report

    Table 102. Key Data Information from Secondary Sources

    Table 103. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Software Defined Anything (SDx) Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Software Defined Anything (SDx) Market Share by Type: 2022 VS 2029

    Figure 3. Cloud Features

    Figure 4. On Premise Features

    Figure 5. Global Software Defined Anything (SDx) Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Software Defined Anything (SDx) Market Share by Application: 2022 VS 2029

    Figure 7. Telecom & IT Case Studies

    Figure 8. BFSI Case Studies

    Figure 9. Education Case Studies

    Figure 10. Consumer Goods & Retail Case Studies

    Figure 11. Healthcare Case Studies

    Figure 12. Government & Defense Case Studies

    Figure 13. Others Case Studies

    Figure 14. Software Defined Anything (SDx) Report Years Considered

    Figure 15. Global Software Defined Anything (SDx) Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 16. Global Software Defined Anything (SDx) Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 17. Global Software Defined Anything (SDx) Market Share by Region: 2022 VS 2029

    Figure 18. Global Software Defined Anything (SDx) Market Share by Players in 2022

    Figure 19. Global Top Software Defined Anything (SDx) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Software Defined Anything (SDx) as of 2022)

    Figure 20. The Top 10 and 5 Players Market Share by Software Defined Anything (SDx) Revenue in 2022

    Figure 21. North America Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. North America Software Defined Anything (SDx) Market Share by Country (2018-2029)

    Figure 23. United States Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. Canada Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. Europe Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. Europe Software Defined Anything (SDx) Market Share by Country (2018-2029)

    Figure 27. Germany Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. France Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. U.K. Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Italy Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Russia Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Nordic Countries Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Asia-Pacific Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. Asia-Pacific Software Defined Anything (SDx) Market Share by Region (2018-2029)

    Figure 35. China Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Japan Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. South Korea Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Southeast Asia Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. India Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Australia Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Latin America Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Latin America Software Defined Anything (SDx) Market Share by Country (2018-2029)

    Figure 43. Mexico Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Brazil Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Middle East & Africa Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Middle East & Africa Software Defined Anything (SDx) Market Share by Country (2018-2029)

    Figure 47. Turkey Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 48. Saudi Arabia Software Defined Anything (SDx) Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 49. Microsoft Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 50. IBM Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 51. HP Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 52. Cisco Systems Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 53. Dell EMC Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 54. VMware Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 55. Citrix Systems Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 56. NEC Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 57. Fujitsu Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 58. Juniper Networks Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 59. Western Digital Revenue Growth Rate in Software Defined Anything (SDx) Business (2018-2023)

    Figure 60. Bottom-up and Top-down Approaches for This Report

    Figure 61. Data Triangulation

    Figure 62. Key Executives Interviewed