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Global Whole of Life Assurance Market Research Report 2025
Published Date: September 2025
|
Report Code: QYRE-Auto-4J1994
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Global Whole of Life Assurance Market Insights and Forecast to 2028
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Global Whole of Life Assurance Market Research Report 2025

Code: QYRE-Auto-4J1994
Report
September 2025
Pages:101
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Allianz
AXA
Generali
Ping An Insurance
Prudential
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
MetLife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss Re
Prudential Financial
Travelers
AIA
Aflac
Legal and General
China
China Life Insurance

Whole of Life Assurance Market

The global market for Whole of Life Assurance was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Whole of Life Assurance is a life insurance policy which is guaranteed to remain in force for theinsured"s entire lifetime, provided required premiums are paid, or to the maturity date.
North American market for Whole of Life Assurance is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Whole of Life Assurance is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Whole of Life Assurance in Agency is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Whole of Life Assurance include Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance, Nippon Life Insurance, Japan Post Holdings, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Whole of Life Assurance, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Whole of Life Assurance.
The Whole of Life Assurance market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Whole of Life Assurance market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Whole of Life Assurance companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Whole of Life Assurance Market Report

Report Metric Details
Report Name Whole of Life Assurance Market
Segment by Type
  • Non-participating Whole Life
  • Participating Whole Life
  • Other
Segment by Application
  • Agency
  • Brokers
  • Bancassurance
  • Digital and Direct Channels
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance, Nippon Life Insurance, Japan Post Holdings, Berkshire Hathaway, Metlife, Manulife Financial, CPIC, Chubb, AIG, Aviva, Allstate, Swiss RE, Prudential Financial, Travelers, AIA, Aflac, Legal and General
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Whole of Life Assurance company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Whole of Life Assurance Market report?

Ans: The main players in the Whole of Life Assurance Market are Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance, Nippon Life Insurance, Japan Post Holdings, Berkshire Hathaway, Metlife, Manulife Financial, CPIC, Chubb, AIG, Aviva, Allstate, Swiss RE, Prudential Financial, Travelers, AIA, Aflac, Legal and General

What are the Application segmentation covered in the Whole of Life Assurance Market report?

Ans: The Applications covered in the Whole of Life Assurance Market report are Agency, Brokers, Bancassurance, Digital and Direct Channels

What are the Type segmentation covered in the Whole of Life Assurance Market report?

Ans: The Types covered in the Whole of Life Assurance Market report are Non-participating Whole Life, Participating Whole Life, Other

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Whole of Life Assurance Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Non-participating Whole Life
1.2.3 Participating Whole Life
1.2.4 Other
1.3 Market by Application
1.3.1 Global Whole of Life Assurance Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Agency
1.3.3 Brokers
1.3.4 Bancassurance
1.3.5 Digital and Direct Channels
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Whole of Life Assurance Market Perspective (2020-2031)
2.2 Global Whole of Life Assurance Growth Trends by Region
2.2.1 Global Whole of Life Assurance Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Whole of Life Assurance Historic Market Size by Region (2020-2025)
2.2.3 Whole of Life Assurance Forecasted Market Size by Region (2026-2031)
2.3 Whole of Life Assurance Market Dynamics
2.3.1 Whole of Life Assurance Industry Trends
2.3.2 Whole of Life Assurance Market Drivers
2.3.3 Whole of Life Assurance Market Challenges
2.3.4 Whole of Life Assurance Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Whole of Life Assurance Players by Revenue
3.1.1 Global Top Whole of Life Assurance Players by Revenue (2020-2025)
3.1.2 Global Whole of Life Assurance Revenue Market Share by Players (2020-2025)
3.2 Global Whole of Life Assurance Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Whole of Life Assurance Revenue
3.4 Global Whole of Life Assurance Market Concentration Ratio
3.4.1 Global Whole of Life Assurance Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Whole of Life Assurance Revenue in 2024
3.5 Global Key Players of Whole of Life Assurance Head office and Area Served
3.6 Global Key Players of Whole of Life Assurance, Product and Application
3.7 Global Key Players of Whole of Life Assurance, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Whole of Life Assurance Breakdown Data by Type
4.1 Global Whole of Life Assurance Historic Market Size by Type (2020-2025)
4.2 Global Whole of Life Assurance Forecasted Market Size by Type (2026-2031)
5 Whole of Life Assurance Breakdown Data by Application
5.1 Global Whole of Life Assurance Historic Market Size by Application (2020-2025)
5.2 Global Whole of Life Assurance Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Whole of Life Assurance Market Size (2020-2031)
6.2 North America Whole of Life Assurance Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Whole of Life Assurance Market Size by Country (2020-2025)
6.4 North America Whole of Life Assurance Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Whole of Life Assurance Market Size (2020-2031)
7.2 Europe Whole of Life Assurance Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Whole of Life Assurance Market Size by Country (2020-2025)
7.4 Europe Whole of Life Assurance Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Whole of Life Assurance Market Size (2020-2031)
8.2 Asia-Pacific Whole of Life Assurance Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Whole of Life Assurance Market Size by Region (2020-2025)
8.4 Asia-Pacific Whole of Life Assurance Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Whole of Life Assurance Market Size (2020-2031)
9.2 Latin America Whole of Life Assurance Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Whole of Life Assurance Market Size by Country (2020-2025)
9.4 Latin America Whole of Life Assurance Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Whole of Life Assurance Market Size (2020-2031)
10.2 Middle East & Africa Whole of Life Assurance Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Whole of Life Assurance Market Size by Country (2020-2025)
10.4 Middle East & Africa Whole of Life Assurance Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Allianz
11.1.1 Allianz Company Details
11.1.2 Allianz Business Overview
11.1.3 Allianz Whole of Life Assurance Introduction
11.1.4 Allianz Revenue in Whole of Life Assurance Business (2020-2025)
11.1.5 Allianz Recent Development
11.2 AXA
11.2.1 AXA Company Details
11.2.2 AXA Business Overview
11.2.3 AXA Whole of Life Assurance Introduction
11.2.4 AXA Revenue in Whole of Life Assurance Business (2020-2025)
11.2.5 AXA Recent Development
11.3 Generali
11.3.1 Generali Company Details
11.3.2 Generali Business Overview
11.3.3 Generali Whole of Life Assurance Introduction
11.3.4 Generali Revenue in Whole of Life Assurance Business (2020-2025)
11.3.5 Generali Recent Development
11.4 Ping An Insurance
11.4.1 Ping An Insurance Company Details
11.4.2 Ping An Insurance Business Overview
11.4.3 Ping An Insurance Whole of Life Assurance Introduction
11.4.4 Ping An Insurance Revenue in Whole of Life Assurance Business (2020-2025)
11.4.5 Ping An Insurance Recent Development
11.5 China Life Insurance
11.5.1 China Life Insurance Company Details
11.5.2 China Life Insurance Business Overview
11.5.3 China Life Insurance Whole of Life Assurance Introduction
11.5.4 China Life Insurance Revenue in Whole of Life Assurance Business (2020-2025)
11.5.5 China Life Insurance Recent Development
11.6 Prudential PLC
11.6.1 Prudential PLC Company Details
11.6.2 Prudential PLC Business Overview
11.6.3 Prudential PLC Whole of Life Assurance Introduction
11.6.4 Prudential PLC Revenue in Whole of Life Assurance Business (2020-2025)
11.6.5 Prudential PLC Recent Development
11.7 Munich Re
11.7.1 Munich Re Company Details
11.7.2 Munich Re Business Overview
11.7.3 Munich Re Whole of Life Assurance Introduction
11.7.4 Munich Re Revenue in Whole of Life Assurance Business (2020-2025)
11.7.5 Munich Re Recent Development
11.8 Zurich Insurance
11.8.1 Zurich Insurance Company Details
11.8.2 Zurich Insurance Business Overview
11.8.3 Zurich Insurance Whole of Life Assurance Introduction
11.8.4 Zurich Insurance Revenue in Whole of Life Assurance Business (2020-2025)
11.8.5 Zurich Insurance Recent Development
11.9 Nippon Life Insurance
11.9.1 Nippon Life Insurance Company Details
11.9.2 Nippon Life Insurance Business Overview
11.9.3 Nippon Life Insurance Whole of Life Assurance Introduction
11.9.4 Nippon Life Insurance Revenue in Whole of Life Assurance Business (2020-2025)
11.9.5 Nippon Life Insurance Recent Development
11.10 Japan Post Holdings
11.10.1 Japan Post Holdings Company Details
11.10.2 Japan Post Holdings Business Overview
11.10.3 Japan Post Holdings Whole of Life Assurance Introduction
11.10.4 Japan Post Holdings Revenue in Whole of Life Assurance Business (2020-2025)
11.10.5 Japan Post Holdings Recent Development
11.11 Berkshire Hathaway
11.11.1 Berkshire Hathaway Company Details
11.11.2 Berkshire Hathaway Business Overview
11.11.3 Berkshire Hathaway Whole of Life Assurance Introduction
11.11.4 Berkshire Hathaway Revenue in Whole of Life Assurance Business (2020-2025)
11.11.5 Berkshire Hathaway Recent Development
11.12 Metlife
11.12.1 Metlife Company Details
11.12.2 Metlife Business Overview
11.12.3 Metlife Whole of Life Assurance Introduction
11.12.4 Metlife Revenue in Whole of Life Assurance Business (2020-2025)
11.12.5 Metlife Recent Development
11.13 Manulife Financial
11.13.1 Manulife Financial Company Details
11.13.2 Manulife Financial Business Overview
11.13.3 Manulife Financial Whole of Life Assurance Introduction
11.13.4 Manulife Financial Revenue in Whole of Life Assurance Business (2020-2025)
11.13.5 Manulife Financial Recent Development
11.14 CPIC
11.14.1 CPIC Company Details
11.14.2 CPIC Business Overview
11.14.3 CPIC Whole of Life Assurance Introduction
11.14.4 CPIC Revenue in Whole of Life Assurance Business (2020-2025)
11.14.5 CPIC Recent Development
11.15 Chubb
11.15.1 Chubb Company Details
11.15.2 Chubb Business Overview
11.15.3 Chubb Whole of Life Assurance Introduction
11.15.4 Chubb Revenue in Whole of Life Assurance Business (2020-2025)
11.15.5 Chubb Recent Development
11.16 AIG
11.16.1 AIG Company Details
11.16.2 AIG Business Overview
11.16.3 AIG Whole of Life Assurance Introduction
11.16.4 AIG Revenue in Whole of Life Assurance Business (2020-2025)
11.16.5 AIG Recent Development
11.17 Aviva
11.17.1 Aviva Company Details
11.17.2 Aviva Business Overview
11.17.3 Aviva Whole of Life Assurance Introduction
11.17.4 Aviva Revenue in Whole of Life Assurance Business (2020-2025)
11.17.5 Aviva Recent Development
11.18 Allstate
11.18.1 Allstate Company Details
11.18.2 Allstate Business Overview
11.18.3 Allstate Whole of Life Assurance Introduction
11.18.4 Allstate Revenue in Whole of Life Assurance Business (2020-2025)
11.18.5 Allstate Recent Development
11.19 Swiss RE
11.19.1 Swiss RE Company Details
11.19.2 Swiss RE Business Overview
11.19.3 Swiss RE Whole of Life Assurance Introduction
11.19.4 Swiss RE Revenue in Whole of Life Assurance Business (2020-2025)
11.19.5 Swiss RE Recent Development
11.20 Prudential Financial
11.20.1 Prudential Financial Company Details
11.20.2 Prudential Financial Business Overview
11.20.3 Prudential Financial Whole of Life Assurance Introduction
11.20.4 Prudential Financial Revenue in Whole of Life Assurance Business (2020-2025)
11.20.5 Prudential Financial Recent Development
11.21 Travelers
11.21.1 Travelers Company Details
11.21.2 Travelers Business Overview
11.21.3 Travelers Whole of Life Assurance Introduction
11.21.4 Travelers Revenue in Whole of Life Assurance Business (2020-2025)
11.21.5 Travelers Recent Development
11.22 AIA
11.22.1 AIA Company Details
11.22.2 AIA Business Overview
11.22.3 AIA Whole of Life Assurance Introduction
11.22.4 AIA Revenue in Whole of Life Assurance Business (2020-2025)
11.22.5 AIA Recent Development
11.23 Aflac
11.23.1 Aflac Company Details
11.23.2 Aflac Business Overview
11.23.3 Aflac Whole of Life Assurance Introduction
11.23.4 Aflac Revenue in Whole of Life Assurance Business (2020-2025)
11.23.5 Aflac Recent Development
11.24 Legal and General
11.24.1 Legal and General Company Details
11.24.2 Legal and General Business Overview
11.24.3 Legal and General Whole of Life Assurance Introduction
11.24.4 Legal and General Revenue in Whole of Life Assurance Business (2020-2025)
11.24.5 Legal and General Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
Allianz
AXA
Generali
Ping An Insurance
Prudential
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
MetLife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss Re
Prudential Financial
Travelers
AIA
Aflac
Legal and General
China
China Life Insurance
List of Tables
 Table 1. Global Whole of Life Assurance Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Non-participating Whole Life
 Table 3. Key Players of Participating Whole Life
 Table 4. Key Players of Other
 Table 5. Global Whole of Life Assurance Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Whole of Life Assurance Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Whole of Life Assurance Market Size by Region (2020-2025) & (US$ Million)
 Table 8. Global Whole of Life Assurance Market Share by Region (2020-2025)
 Table 9. Global Whole of Life Assurance Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 10. Global Whole of Life Assurance Market Share by Region (2026-2031)
 Table 11. Whole of Life Assurance Market Trends
 Table 12. Whole of Life Assurance Market Drivers
 Table 13. Whole of Life Assurance Market Challenges
 Table 14. Whole of Life Assurance Market Restraints
 Table 15. Global Whole of Life Assurance Revenue by Players (2020-2025) & (US$ Million)
 Table 16. Global Whole of Life Assurance Market Share by Players (2020-2025)
 Table 17. Global Top Whole of Life Assurance Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Whole of Life Assurance as of 2024)
 Table 18. Ranking of Global Top Whole of Life Assurance Companies by Revenue (US$ Million) in 2024
 Table 19. Global 5 Largest Players Market Share by Whole of Life Assurance Revenue (CR5 and HHI) & (2020-2025)
 Table 20. Global Key Players of Whole of Life Assurance, Headquarters and Area Served
 Table 21. Global Key Players of Whole of Life Assurance, Product and Application
 Table 22. Global Key Players of Whole of Life Assurance, Date of Enter into This Industry
 Table 23. Mergers & Acquisitions, Expansion Plans
 Table 24. Global Whole of Life Assurance Market Size by Type (2020-2025) & (US$ Million)
 Table 25. Global Whole of Life Assurance Revenue Market Share by Type (2020-2025)
 Table 26. Global Whole of Life Assurance Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 27. Global Whole of Life Assurance Revenue Market Share by Type (2026-2031)
 Table 28. Global Whole of Life Assurance Market Size by Application (2020-2025) & (US$ Million)
 Table 29. Global Whole of Life Assurance Revenue Market Share by Application (2020-2025)
 Table 30. Global Whole of Life Assurance Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 31. Global Whole of Life Assurance Revenue Market Share by Application (2026-2031)
 Table 32. North America Whole of Life Assurance Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 33. North America Whole of Life Assurance Market Size by Country (2020-2025) & (US$ Million)
 Table 34. North America Whole of Life Assurance Market Size by Country (2026-2031) & (US$ Million)
 Table 35. Europe Whole of Life Assurance Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. Europe Whole of Life Assurance Market Size by Country (2020-2025) & (US$ Million)
 Table 37. Europe Whole of Life Assurance Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Asia-Pacific Whole of Life Assurance Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Asia-Pacific Whole of Life Assurance Market Size by Region (2020-2025) & (US$ Million)
 Table 40. Asia-Pacific Whole of Life Assurance Market Size by Region (2026-2031) & (US$ Million)
 Table 41. Latin America Whole of Life Assurance Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Latin America Whole of Life Assurance Market Size by Country (2020-2025) & (US$ Million)
 Table 43. Latin America Whole of Life Assurance Market Size by Country (2026-2031) & (US$ Million)
 Table 44. Middle East & Africa Whole of Life Assurance Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Middle East & Africa Whole of Life Assurance Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Middle East & Africa Whole of Life Assurance Market Size by Country (2026-2031) & (US$ Million)
 Table 47. Allianz Company Details
 Table 48. Allianz Business Overview
 Table 49. Allianz Whole of Life Assurance Product
 Table 50. Allianz Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 51. Allianz Recent Development
 Table 52. AXA Company Details
 Table 53. AXA Business Overview
 Table 54. AXA Whole of Life Assurance Product
 Table 55. AXA Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 56. AXA Recent Development
 Table 57. Generali Company Details
 Table 58. Generali Business Overview
 Table 59. Generali Whole of Life Assurance Product
 Table 60. Generali Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 61. Generali Recent Development
 Table 62. Ping An Insurance Company Details
 Table 63. Ping An Insurance Business Overview
 Table 64. Ping An Insurance Whole of Life Assurance Product
 Table 65. Ping An Insurance Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 66. Ping An Insurance Recent Development
 Table 67. China Life Insurance Company Details
 Table 68. China Life Insurance Business Overview
 Table 69. China Life Insurance Whole of Life Assurance Product
 Table 70. China Life Insurance Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 71. China Life Insurance Recent Development
 Table 72. Prudential PLC Company Details
 Table 73. Prudential PLC Business Overview
 Table 74. Prudential PLC Whole of Life Assurance Product
 Table 75. Prudential PLC Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 76. Prudential PLC Recent Development
 Table 77. Munich Re Company Details
 Table 78. Munich Re Business Overview
 Table 79. Munich Re Whole of Life Assurance Product
 Table 80. Munich Re Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 81. Munich Re Recent Development
 Table 82. Zurich Insurance Company Details
 Table 83. Zurich Insurance Business Overview
 Table 84. Zurich Insurance Whole of Life Assurance Product
 Table 85. Zurich Insurance Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 86. Zurich Insurance Recent Development
 Table 87. Nippon Life Insurance Company Details
 Table 88. Nippon Life Insurance Business Overview
 Table 89. Nippon Life Insurance Whole of Life Assurance Product
 Table 90. Nippon Life Insurance Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 91. Nippon Life Insurance Recent Development
 Table 92. Japan Post Holdings Company Details
 Table 93. Japan Post Holdings Business Overview
 Table 94. Japan Post Holdings Whole of Life Assurance Product
 Table 95. Japan Post Holdings Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 96. Japan Post Holdings Recent Development
 Table 97. Berkshire Hathaway Company Details
 Table 98. Berkshire Hathaway Business Overview
 Table 99. Berkshire Hathaway Whole of Life Assurance Product
 Table 100. Berkshire Hathaway Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 101. Berkshire Hathaway Recent Development
 Table 102. Metlife Company Details
 Table 103. Metlife Business Overview
 Table 104. Metlife Whole of Life Assurance Product
 Table 105. Metlife Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 106. Metlife Recent Development
 Table 107. Manulife Financial Company Details
 Table 108. Manulife Financial Business Overview
 Table 109. Manulife Financial Whole of Life Assurance Product
 Table 110. Manulife Financial Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 111. Manulife Financial Recent Development
 Table 112. CPIC Company Details
 Table 113. CPIC Business Overview
 Table 114. CPIC Whole of Life Assurance Product
 Table 115. CPIC Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 116. CPIC Recent Development
 Table 117. Chubb Company Details
 Table 118. Chubb Business Overview
 Table 119. Chubb Whole of Life Assurance Product
 Table 120. Chubb Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 121. Chubb Recent Development
 Table 122. AIG Company Details
 Table 123. AIG Business Overview
 Table 124. AIG Whole of Life Assurance Product
 Table 125. AIG Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 126. AIG Recent Development
 Table 127. Aviva Company Details
 Table 128. Aviva Business Overview
 Table 129. Aviva Whole of Life Assurance Product
 Table 130. Aviva Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 131. Aviva Recent Development
 Table 132. Allstate Company Details
 Table 133. Allstate Business Overview
 Table 134. Allstate Whole of Life Assurance Product
 Table 135. Allstate Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 136. Allstate Recent Development
 Table 137. Swiss RE Company Details
 Table 138. Swiss RE Business Overview
 Table 139. Swiss RE Whole of Life Assurance Product
 Table 140. Swiss RE Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 141. Swiss RE Recent Development
 Table 142. Prudential Financial Company Details
 Table 143. Prudential Financial Business Overview
 Table 144. Prudential Financial Whole of Life Assurance Product
 Table 145. Prudential Financial Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 146. Prudential Financial Recent Development
 Table 147. Travelers Company Details
 Table 148. Travelers Business Overview
 Table 149. Travelers Whole of Life Assurance Product
 Table 150. Travelers Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 151. Travelers Recent Development
 Table 152. AIA Company Details
 Table 153. AIA Business Overview
 Table 154. AIA Whole of Life Assurance Product
 Table 155. AIA Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 156. AIA Recent Development
 Table 157. Aflac Company Details
 Table 158. Aflac Business Overview
 Table 159. Aflac Whole of Life Assurance Product
 Table 160. Aflac Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 161. Aflac Recent Development
 Table 162. Legal and General Company Details
 Table 163. Legal and General Business Overview
 Table 164. Legal and General Whole of Life Assurance Product
 Table 165. Legal and General Revenue in Whole of Life Assurance Business (2020-2025) & (US$ Million)
 Table 166. Legal and General Recent Development
 Table 167. Research Programs/Design for This Report
 Table 168. Key Data Information from Secondary Sources
 Table 169. Key Data Information from Primary Sources
 Table 170. Authors List of This Report


List of Figures
 Figure 1. Whole of Life Assurance Picture
 Figure 2. Global Whole of Life Assurance Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Whole of Life Assurance Market Share by Type: 2024 VS 2031
 Figure 4. Non-participating Whole Life Features
 Figure 5. Participating Whole Life Features
 Figure 6. Other Features
 Figure 7. Global Whole of Life Assurance Market Size by Application (2020-2031) & (US$ Million)
 Figure 8. Global Whole of Life Assurance Market Share by Application: 2024 VS 2031
 Figure 9. Agency Case Studies
 Figure 10. Brokers Case Studies
 Figure 11. Bancassurance Case Studies
 Figure 12. Digital and Direct Channels Case Studies
 Figure 13. Whole of Life Assurance Report Years Considered
 Figure 14. Global Whole of Life Assurance Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 15. Global Whole of Life Assurance Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 16. Global Whole of Life Assurance Market Share by Region: 2024 VS 2031
 Figure 17. Global Whole of Life Assurance Market Share by Players in 2024
 Figure 18. Global Top Whole of Life Assurance Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Whole of Life Assurance as of 2024)
 Figure 19. The Top 10 and 5 Players Market Share by Whole of Life Assurance Revenue in 2024
 Figure 20. North America Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. North America Whole of Life Assurance Market Share by Country (2020-2031)
 Figure 22. United States Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Canada Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Europe Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Whole of Life Assurance Market Share by Country (2020-2031)
 Figure 26. Germany Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. France Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. U.K. Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Italy Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Russia Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Nordic Countries Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Asia-Pacific Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Whole of Life Assurance Market Share by Region (2020-2031)
 Figure 34. China Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Japan Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. South Korea Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Southeast Asia Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. India Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Australia Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Latin America Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Whole of Life Assurance Market Share by Country (2020-2031)
 Figure 42. Mexico Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Brazil Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Middle East & Africa Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Whole of Life Assurance Market Share by Country (2020-2031)
 Figure 46. Turkey Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Saudi Arabia Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. UAE Whole of Life Assurance Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Allianz Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 50. AXA Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 51. Generali Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 52. Ping An Insurance Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 53. China Life Insurance Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 54. Prudential PLC Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 55. Munich Re Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 56. Zurich Insurance Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 57. Nippon Life Insurance Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 58. Japan Post Holdings Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 59. Berkshire Hathaway Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 60. Metlife Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 61. Manulife Financial Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 62. CPIC Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 63. Chubb Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 64. AIG Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 65. Aviva Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 66. Allstate Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 67. Swiss RE Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 68. Prudential Financial Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 69. Travelers Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 70. AIA Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 71. Aflac Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 72. Legal and General Revenue Growth Rate in Whole of Life Assurance Business (2020-2025)
 Figure 73. Bottom-up and Top-down Approaches for This Report
 Figure 74. Data Triangulation
 Figure 75. Key Executives Interviewed
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