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Global A/B Testing Platforms Market Research Report 2025

Published Date: November 2025

Report Code: QYRE-Auto-4M20259

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Global A/B Testing Platforms Market Research Report 2025

Code: QYRE-Auto-4M20259

Report

November 2025

Pages:104

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

A/B Testing Platforms Market Size

The global market for A/B Testing Platforms was valued at US$ 919 million in the year 2024 and is projected to reach a revised size of US$ 1711 million by 2031, growing at a CAGR of 8.9% during the forecast period.

A/B Testing Platforms Market

A/B Testing Platforms are software tools designed to help businesses compare two or more versions of a webpage, app feature, or marketing element by randomly showing different variants to users and measuring their performance. The goal is to determine which version drives better user engagement, conversions, or other key metrics by analyzing real user behavior. These platforms typically provide easy setup, traffic splitting, data collection, and statistical analysis to make data-driven decisions that optimize user experience and business outcomes.

The gross profit margin in this industry is around 60%.

Key Drivers:

1. Solve Visitor Pain Points

Visitors on your website come to achieve a specific goal that they have in mind. It may be to understand more about your product or service, to buy a product, to read/learn more about a particular topic, or simply to browse. Whatever the user’s goal, they may face some common pain points while achieving their goal: it can be a confusing copy or hard to find the CTA button like buy now, request a demo, etc. Not being able to achieve their goals lead to bad user experience. This increases friction and eventually impacts your conversion rates. Use data gathered through visitor behavior analysis tools such as heatmaps, Google Analytics, and website surveys to solve your visitors’ pain points. This stands true for all businesses, be it eCommerce, travel, SaaS, education, or media, and publishing.

2. Make Low-risk Modifications

Make minor, incremental changes to your web page with A/B testing instead of getting the entire page redesigned. This can reduce the risk of jeopardizing your current conversion rate. A/B testing lets you target your resources for maximum output with minimal modifications, resulting in increased ROI. An example of that could be product descriptions changes. You can perform an A/B test when you plan to remove or update your product descriptions. You do not know how your visitors are going to react to the change, and A/B testing is one way to ascertain which side the weighing scale will be tilted. Another example of low-risk modification can be the introduction of a new feature change. Before introducing a new feature, launching that new feature as an A/B test in the web page’s copy can make the outcome that much more predictable. It can be very useful beneficial if the changes affect customer data or purchase funnel. Changes without testing may or may not pay off. Testing and then making changes can make the outcome certain.

3. Achieve Statistically Significant Improvements

Since A/B testing is completely data-driven with no room for guesswork, gut feelings, or instincts, you can easily determine a “winner” and a “loser” based on statistically significant improvements on metrics like time spent on the page, number of demo requests, cart abandonment rate, click-through rate, and so on.

This report aims to provide a comprehensive presentation of the global market for A/B Testing Platforms, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A/B Testing Platforms.

The A/B Testing Platforms market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global A/B Testing Platforms market comprehensively. Regional market sizes, concerning products by Type, by Application, by Technology and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the A/B Testing Platforms companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of A/B Testing Platforms Market Report

Report Metric	Details
Report Name	A/B Testing Platforms Market
Accounted market size in year	US$ 919 million
Forecasted market size in 2031	US$ 1711 million
CAGR	8.9%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Classic A/B Testing (Split Testing) Multivariate Testing (MVT) Others
Segment by Technology	Cloud-based On-premises
Segment by Group	Web Based Mobile Based Full Stack
Segment by Application	Large Enterprise SMEs (Small and Medium-sized Enterprises)
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Optimizely, VWO, AB Tasty, Instapage, Mastercard Dynamic Yield, Adobe, Freshmarketer, Unbounce, Coveo, Monetate, Kameleoon, Rock Content, Salesforce (Evergage), SiteSpect, Evolv AI, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg, CleverTap, Oracle, Webtrends Optimize, GrowthBook
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, by Technology etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A/B Testing Platforms company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is A/B Testing Platforms Market growing?

Ans: The A/B Testing Platforms Market witnessing a CAGR of 8.9% during the forecast period 2025-2031.

What is the A/B Testing Platforms Market size in 2031?

Ans: The A/B Testing Platforms Market size in 2031 will be US$ 1711 million.

Who are the main players in the A/B Testing Platforms Market report?

Ans: The main players in the A/B Testing Platforms Market are Optimizely, VWO, AB Tasty, Instapage, Mastercard Dynamic Yield, Adobe, Freshmarketer, Unbounce, Coveo, Monetate, Kameleoon, Rock Content, Salesforce (Evergage), SiteSpect, Evolv AI, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg, CleverTap, Oracle, Webtrends Optimize, GrowthBook

What are the Application segmentation covered in the A/B Testing Platforms Market report?

Ans: The Applications covered in the A/B Testing Platforms Market report are Large Enterprise, SMEs (Small and Medium-sized Enterprises)

What are the Type segmentation covered in the A/B Testing Platforms Market report?

Ans: The Types covered in the A/B Testing Platforms Market report are Classic A/B Testing (Split Testing), Multivariate Testing (MVT), Others

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global A/B Testing Platforms Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Classic A/B Testing (Split Testing)

1.2.3 Multivariate Testing (MVT)

1.2.4 Others

1.3 Market by Technology

1.3.1 Global A/B Testing Platforms Market Size Growth Rate by Technology: 2020 VS 2024 VS 2031

1.3.2 Cloud-based

1.3.3 On-premises

1.4 Market by Group

1.4.1 Global A/B Testing Platforms Market Size Growth Rate by Group: 2020 VS 2024 VS 2031

1.4.2 Web Based

1.4.3 Mobile Based

1.4.4 Full Stack

1.5 Market by Application

1.5.1 Global A/B Testing Platforms Market Growth by Application: 2020 VS 2024 VS 2031

1.5.2 Large Enterprise

1.5.3 SMEs (Small and Medium-sized Enterprises)

1.6 Assumptions and Limitations

1.7 Study Objectives

1.8 Years Considered

2 Global Growth Trends

2.1 Global A/B Testing Platforms Market Perspective (2020-2031)

2.2 Global A/B Testing Platforms Growth Trends by Region

2.2.1 Global A/B Testing Platforms Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 A/B Testing Platforms Historic Market Size by Region (2020-2025)

2.2.3 A/B Testing Platforms Forecasted Market Size by Region (2026-2031)

2.3 A/B Testing Platforms Market Dynamics

2.3.1 A/B Testing Platforms Industry Trends

2.3.2 A/B Testing Platforms Market Drivers

2.3.3 A/B Testing Platforms Market Challenges

2.3.4 A/B Testing Platforms Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top A/B Testing Platforms Players by Revenue

3.1.1 Global Top A/B Testing Platforms Players by Revenue (2020-2025)

3.1.2 Global A/B Testing Platforms Revenue Market Share by Players (2020-2025)

3.2 Global Top A/B Testing Platforms Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by A/B Testing Platforms Revenue

3.4 Global A/B Testing Platforms Market Concentration Ratio

3.4.1 Global A/B Testing Platforms Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by A/B Testing Platforms Revenue in 2024

3.5 Global Key Players of A/B Testing Platforms Head office and Area Served

3.6 Global Key Players of A/B Testing Platforms, Product and Application

3.7 Global Key Players of A/B Testing Platforms, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 A/B Testing Platforms Breakdown Data by Type

4.1 Global A/B Testing Platforms Historic Market Size by Type (2020-2025)

4.2 Global A/B Testing Platforms Forecasted Market Size by Type (2026-2031)

5 A/B Testing Platforms Breakdown Data by Application

5.1 Global A/B Testing Platforms Historic Market Size by Application (2020-2025)

5.2 Global A/B Testing Platforms Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America A/B Testing Platforms Market Size (2020-2031)

6.2 North America A/B Testing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America A/B Testing Platforms Market Size by Country (2020-2025)

6.4 North America A/B Testing Platforms Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe A/B Testing Platforms Market Size (2020-2031)

7.2 Europe A/B Testing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe A/B Testing Platforms Market Size by Country (2020-2025)

7.4 Europe A/B Testing Platforms Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Ireland

8 Asia-Pacific

8.1 Asia-Pacific A/B Testing Platforms Market Size (2020-2031)

8.2 Asia-Pacific A/B Testing Platforms Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific A/B Testing Platforms Market Size by Region (2020-2025)

8.4 Asia-Pacific A/B Testing Platforms Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia & New Zealand

9 Latin America

9.1 Latin America A/B Testing Platforms Market Size (2020-2031)

9.2 Latin America A/B Testing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America A/B Testing Platforms Market Size by Country (2020-2025)

9.4 Latin America A/B Testing Platforms Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa A/B Testing Platforms Market Size (2020-2031)

10.2 Middle East & Africa A/B Testing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa A/B Testing Platforms Market Size by Country (2020-2025)

10.4 Middle East & Africa A/B Testing Platforms Market Size by Country (2026-2031)

10.5 Israel

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Optimizely

11.1.1 Optimizely Company Details

11.1.2 Optimizely Business Overview

11.1.3 Optimizely A/B Testing Platforms Introduction

11.1.4 Optimizely Revenue in A/B Testing Platforms Business (2020-2025)

11.1.5 Optimizely Recent Development

11.2 VWO

11.2.1 VWO Company Details

11.2.2 VWO Business Overview

11.2.3 VWO A/B Testing Platforms Introduction

11.2.4 VWO Revenue in A/B Testing Platforms Business (2020-2025)

11.2.5 VWO Recent Development

11.3 AB Tasty

11.3.1 AB Tasty Company Details

11.3.2 AB Tasty Business Overview

11.3.3 AB Tasty A/B Testing Platforms Introduction

11.3.4 AB Tasty Revenue in A/B Testing Platforms Business (2020-2025)

11.3.5 AB Tasty Recent Development

11.4 Instapage

11.4.1 Instapage Company Details

11.4.2 Instapage Business Overview

11.4.3 Instapage A/B Testing Platforms Introduction

11.4.4 Instapage Revenue in A/B Testing Platforms Business (2020-2025)

11.4.5 Instapage Recent Development

11.5 Mastercard Dynamic Yield

11.5.1 Mastercard Dynamic Yield Company Details

11.5.2 Mastercard Dynamic Yield Business Overview

11.5.3 Mastercard Dynamic Yield A/B Testing Platforms Introduction

11.5.4 Mastercard Dynamic Yield Revenue in A/B Testing Platforms Business (2020-2025)

11.5.5 Mastercard Dynamic Yield Recent Development

11.6 Adobe

11.6.1 Adobe Company Details

11.6.2 Adobe Business Overview

11.6.3 Adobe A/B Testing Platforms Introduction

11.6.4 Adobe Revenue in A/B Testing Platforms Business (2020-2025)

11.6.5 Adobe Recent Development

11.7 Freshmarketer

11.7.1 Freshmarketer Company Details

11.7.2 Freshmarketer Business Overview

11.7.3 Freshmarketer A/B Testing Platforms Introduction

11.7.4 Freshmarketer Revenue in A/B Testing Platforms Business (2020-2025)

11.7.5 Freshmarketer Recent Development

11.8 Unbounce

11.8.1 Unbounce Company Details

11.8.2 Unbounce Business Overview

11.8.3 Unbounce A/B Testing Platforms Introduction

11.8.4 Unbounce Revenue in A/B Testing Platforms Business (2020-2025)

11.8.5 Unbounce Recent Development

11.9 Coveo

11.9.1 Coveo Company Details

11.9.2 Coveo Business Overview

11.9.3 Coveo A/B Testing Platforms Introduction

11.9.4 Coveo Revenue in A/B Testing Platforms Business (2020-2025)

11.9.5 Coveo Recent Development

11.10 Monetate

11.10.1 Monetate Company Details

11.10.2 Monetate Business Overview

11.10.3 Monetate A/B Testing Platforms Introduction

11.10.4 Monetate Revenue in A/B Testing Platforms Business (2020-2025)

11.10.5 Monetate Recent Development

11.11 Kameleoon

11.11.1 Kameleoon Company Details

11.11.2 Kameleoon Business Overview

11.11.3 Kameleoon A/B Testing Platforms Introduction

11.11.4 Kameleoon Revenue in A/B Testing Platforms Business (2020-2025)

11.11.5 Kameleoon Recent Development

11.12 Rock Content

11.12.1 Rock Content Company Details

11.12.2 Rock Content Business Overview

11.12.3 Rock Content A/B Testing Platforms Introduction

11.12.4 Rock Content Revenue in A/B Testing Platforms Business (2020-2025)

11.12.5 Rock Content Recent Development

11.13 Salesforce (Evergage)

11.13.1 Salesforce (Evergage) Company Details

11.13.2 Salesforce (Evergage) Business Overview

11.13.3 Salesforce (Evergage) A/B Testing Platforms Introduction

11.13.4 Salesforce (Evergage) Revenue in A/B Testing Platforms Business (2020-2025)

11.13.5 Salesforce (Evergage) Recent Development

11.14 SiteSpect

11.14.1 SiteSpect Company Details

11.14.2 SiteSpect Business Overview

11.14.3 SiteSpect A/B Testing Platforms Introduction

11.14.4 SiteSpect Revenue in A/B Testing Platforms Business (2020-2025)

11.14.5 SiteSpect Recent Development

11.15 Evolv AI

11.15.1 Evolv AI Company Details

11.15.2 Evolv AI Business Overview

11.15.3 Evolv AI A/B Testing Platforms Introduction

11.15.4 Evolv AI Revenue in A/B Testing Platforms Business (2020-2025)

11.15.5 Evolv AI Recent Development

11.16 Omniconvert

11.16.1 Omniconvert Company Details

11.16.2 Omniconvert Business Overview

11.16.3 Omniconvert A/B Testing Platforms Introduction

11.16.4 Omniconvert Revenue in A/B Testing Platforms Business (2020-2025)

11.16.5 Omniconvert Recent Development

11.17 Convert

11.17.1 Convert Company Details

11.17.2 Convert Business Overview

11.17.3 Convert A/B Testing Platforms Introduction

11.17.4 Convert Revenue in A/B Testing Platforms Business (2020-2025)

11.17.5 Convert Recent Development

11.18 Landingi

11.18.1 Landingi Company Details

11.18.2 Landingi Business Overview

11.18.3 Landingi A/B Testing Platforms Introduction

11.18.4 Landingi Revenue in A/B Testing Platforms Business (2020-2025)

11.18.5 Landingi Recent Development

11.19 NotifyVisitors

11.19.1 NotifyVisitors Company Details

11.19.2 NotifyVisitors Business Overview

11.19.3 NotifyVisitors A/B Testing Platforms Introduction

11.19.4 NotifyVisitors Revenue in A/B Testing Platforms Business (2020-2025)

11.19.5 NotifyVisitors Recent Development

11.20 Crazy Egg

11.20.1 Crazy Egg Company Details

11.20.2 Crazy Egg Business Overview

11.20.3 Crazy Egg A/B Testing Platforms Introduction

11.20.4 Crazy Egg Revenue in A/B Testing Platforms Business (2020-2025)

11.20.5 Crazy Egg Recent Development

11.21 CleverTap

11.21.1 CleverTap Company Details

11.21.2 CleverTap Business Overview

11.21.3 CleverTap A/B Testing Platforms Introduction

11.21.4 CleverTap Revenue in A/B Testing Platforms Business (2020-2025)

11.21.5 CleverTap Recent Development

11.22 Oracle

11.22.1 Oracle Company Details

11.22.2 Oracle Business Overview

11.22.3 Oracle A/B Testing Platforms Introduction

11.22.4 Oracle Revenue in A/B Testing Platforms Business (2020-2025)

11.22.5 Oracle Recent Development

11.23 Webtrends Optimize

11.23.1 Webtrends Optimize Company Details

11.23.2 Webtrends Optimize Business Overview

11.23.3 Webtrends Optimize A/B Testing Platforms Introduction

11.23.4 Webtrends Optimize Revenue in A/B Testing Platforms Business (2020-2025)

11.23.5 Webtrends Optimize Recent Development

11.24 GrowthBook

11.24.1 GrowthBook Company Details

11.24.2 GrowthBook Business Overview

11.24.3 GrowthBook A/B Testing Platforms Introduction

11.24.4 GrowthBook Revenue in A/B Testing Platforms Business (2020-2025)

11.24.5 GrowthBook Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

List of Tables

Table 1. Global A/B Testing Platforms Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Classic A/B Testing (Split Testing)

Table 3. Key Players of Multivariate Testing (MVT)

Table 4. Key Players of Others

Table 5. Global A/B Testing Platforms Market Size Growth Rate by Technology (US$ Million): 2020 VS 2024 VS 2031

Table 6. Key Players of Cloud-based

Table 7. Key Players of On-premises

Table 8. Global A/B Testing Platforms Market Size Growth Rate by Group (US$ Million): 2020 VS 2024 VS 2031

Table 9. Key Players of Web Based

Table 10. Key Players of Mobile Based

Table 11. Key Players of Full Stack

Table 12. Global A/B Testing Platforms Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 13. Global A/B Testing Platforms Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 14. Global A/B Testing Platforms Market Size by Region (2020-2025) & (US$ Million)

Table 15. Global A/B Testing Platforms Market Share by Region (2020-2025)

Table 16. Global A/B Testing Platforms Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 17. Global A/B Testing Platforms Market Share by Region (2026-2031)

Table 18. A/B Testing Platforms Market Trends

Table 19. A/B Testing Platforms Market Drivers

Table 20. A/B Testing Platforms Market Challenges

Table 21. A/B Testing Platforms Market Restraints

Table 22. Global A/B Testing Platforms Revenue by Players (2020-2025) & (US$ Million)

Table 23. Global A/B Testing Platforms Market Share by Players (2020-2025)

Table 24. Global Top A/B Testing Platforms Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in A/B Testing Platforms as of 2024)

Table 25. Ranking of Global Top A/B Testing Platforms Companies by Revenue (US$ Million) in 2024

Table 26. Global 5 Largest Players Market Share by A/B Testing Platforms Revenue (CR5 and HHI) & (2020-2025)

Table 27. Global Key Players of A/B Testing Platforms, Headquarters and Area Served

Table 28. Global Key Players of A/B Testing Platforms, Product and Application

Table 29. Global Key Players of A/B Testing Platforms, Date of Enter into This Industry

Table 30. Mergers & Acquisitions, Expansion Plans

Table 31. Global A/B Testing Platforms Market Size by Type (2020-2025) & (US$ Million)

Table 32. Global A/B Testing Platforms Revenue Market Share by Type (2020-2025)

Table 33. Global A/B Testing Platforms Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 34. Global A/B Testing Platforms Revenue Market Share by Type (2026-2031)

Table 35. Global A/B Testing Platforms Market Size by Application (2020-2025) & (US$ Million)

Table 36. Global A/B Testing Platforms Revenue Market Share by Application (2020-2025)

Table 37. Global A/B Testing Platforms Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 38. Global A/B Testing Platforms Revenue Market Share by Application (2026-2031)

Table 39. North America A/B Testing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 40. North America A/B Testing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 41. North America A/B Testing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 42. Europe A/B Testing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 43. Europe A/B Testing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 44. Europe A/B Testing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 45. Asia-Pacific A/B Testing Platforms Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 46. Asia-Pacific A/B Testing Platforms Market Size by Region (2020-2025) & (US$ Million)

Table 47. Asia-Pacific A/B Testing Platforms Market Size by Region (2026-2031) & (US$ Million)

Table 48. Latin America A/B Testing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 49. Latin America A/B Testing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 50. Latin America A/B Testing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 51. Middle East & Africa A/B Testing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 52. Middle East & Africa A/B Testing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 53. Middle East & Africa A/B Testing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 54. Optimizely Company Details

Table 55. Optimizely Business Overview

Table 56. Optimizely A/B Testing Platforms Product

Table 57. Optimizely Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 58. Optimizely Recent Development

Table 59. VWO Company Details

Table 60. VWO Business Overview

Table 61. VWO A/B Testing Platforms Product

Table 62. VWO Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 63. VWO Recent Development

Table 64. AB Tasty Company Details

Table 65. AB Tasty Business Overview

Table 66. AB Tasty A/B Testing Platforms Product

Table 67. AB Tasty Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 68. AB Tasty Recent Development

Table 69. Instapage Company Details

Table 70. Instapage Business Overview

Table 71. Instapage A/B Testing Platforms Product

Table 72. Instapage Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 73. Instapage Recent Development

Table 74. Mastercard Dynamic Yield Company Details

Table 75. Mastercard Dynamic Yield Business Overview

Table 76. Mastercard Dynamic Yield A/B Testing Platforms Product

Table 77. Mastercard Dynamic Yield Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 78. Mastercard Dynamic Yield Recent Development

Table 79. Adobe Company Details

Table 80. Adobe Business Overview

Table 81. Adobe A/B Testing Platforms Product

Table 82. Adobe Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 83. Adobe Recent Development

Table 84. Freshmarketer Company Details

Table 85. Freshmarketer Business Overview

Table 86. Freshmarketer A/B Testing Platforms Product

Table 87. Freshmarketer Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 88. Freshmarketer Recent Development

Table 89. Unbounce Company Details

Table 90. Unbounce Business Overview

Table 91. Unbounce A/B Testing Platforms Product

Table 92. Unbounce Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 93. Unbounce Recent Development

Table 94. Coveo Company Details

Table 95. Coveo Business Overview

Table 96. Coveo A/B Testing Platforms Product

Table 97. Coveo Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 98. Coveo Recent Development

Table 99. Monetate Company Details

Table 100. Monetate Business Overview

Table 101. Monetate A/B Testing Platforms Product

Table 102. Monetate Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 103. Monetate Recent Development

Table 104. Kameleoon Company Details

Table 105. Kameleoon Business Overview

Table 106. Kameleoon A/B Testing Platforms Product

Table 107. Kameleoon Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 108. Kameleoon Recent Development

Table 109. Rock Content Company Details

Table 110. Rock Content Business Overview

Table 111. Rock Content A/B Testing Platforms Product

Table 112. Rock Content Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 113. Rock Content Recent Development

Table 114. Salesforce (Evergage) Company Details

Table 115. Salesforce (Evergage) Business Overview

Table 116. Salesforce (Evergage) A/B Testing Platforms Product

Table 117. Salesforce (Evergage) Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 118. Salesforce (Evergage) Recent Development

Table 119. SiteSpect Company Details

Table 120. SiteSpect Business Overview

Table 121. SiteSpect A/B Testing Platforms Product

Table 122. SiteSpect Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 123. SiteSpect Recent Development

Table 124. Evolv AI Company Details

Table 125. Evolv AI Business Overview

Table 126. Evolv AI A/B Testing Platforms Product

Table 127. Evolv AI Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 128. Evolv AI Recent Development

Table 129. Omniconvert Company Details

Table 130. Omniconvert Business Overview

Table 131. Omniconvert A/B Testing Platforms Product

Table 132. Omniconvert Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 133. Omniconvert Recent Development

Table 134. Convert Company Details

Table 135. Convert Business Overview

Table 136. Convert A/B Testing Platforms Product

Table 137. Convert Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 138. Convert Recent Development

Table 139. Landingi Company Details

Table 140. Landingi Business Overview

Table 141. Landingi A/B Testing Platforms Product

Table 142. Landingi Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 143. Landingi Recent Development

Table 144. NotifyVisitors Company Details

Table 145. NotifyVisitors Business Overview

Table 146. NotifyVisitors A/B Testing Platforms Product

Table 147. NotifyVisitors Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 148. NotifyVisitors Recent Development

Table 149. Crazy Egg Company Details

Table 150. Crazy Egg Business Overview

Table 151. Crazy Egg A/B Testing Platforms Product

Table 152. Crazy Egg Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 153. Crazy Egg Recent Development

Table 154. CleverTap Company Details

Table 155. CleverTap Business Overview

Table 156. CleverTap A/B Testing Platforms Product

Table 157. CleverTap Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 158. CleverTap Recent Development

Table 159. Oracle Company Details

Table 160. Oracle Business Overview

Table 161. Oracle A/B Testing Platforms Product

Table 162. Oracle Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 163. Oracle Recent Development

Table 164. Webtrends Optimize Company Details

Table 165. Webtrends Optimize Business Overview

Table 166. Webtrends Optimize A/B Testing Platforms Product

Table 167. Webtrends Optimize Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 168. Webtrends Optimize Recent Development

Table 169. GrowthBook Company Details

Table 170. GrowthBook Business Overview

Table 171. GrowthBook A/B Testing Platforms Product

Table 172. GrowthBook Revenue in A/B Testing Platforms Business (2020-2025) & (US$ Million)

Table 173. GrowthBook Recent Development

Table 174. Research Programs/Design for This Report

Table 175. Key Data Information from Secondary Sources

Table 176. Key Data Information from Primary Sources

Table 177. Authors List of This Report

List of Figures

Figure 1. A/B Testing Platforms Picture

Figure 2. Global A/B Testing Platforms Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global A/B Testing Platforms Market Share by Type: 2024 VS 2031

Figure 4. Classic A/B Testing (Split Testing) Features

Figure 5. Multivariate Testing (MVT) Features

Figure 6. Others Features

Figure 7. Global A/B Testing Platforms Market Size Comparison by Technology (2020-2031) & (US$ Million)

Figure 8. Cloud-based Features

Figure 9. On-premises Features

Figure 10. Global A/B Testing Platforms Market Size Comparison by Group (2020-2031) & (US$ Million)

Figure 11. Web Based Features

Figure 12. Mobile Based Features

Figure 13. Full Stack Features

Figure 14. Global A/B Testing Platforms Market Size by Application (2020-2031) & (US$ Million)

Figure 15. Global A/B Testing Platforms Market Share by Application: 2024 VS 2031

Figure 16. Large Enterprise Case Studies

Figure 17. SMEs (Small and Medium-sized Enterprises) Case Studies

Figure 18. A/B Testing Platforms Report Years Considered

Figure 19. Global A/B Testing Platforms Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 20. Global A/B Testing Platforms Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 21. Global A/B Testing Platforms Market Share by Region: 2024 VS 2031

Figure 22. Global A/B Testing Platforms Market Share by Players in 2024

Figure 23. Global A/B Testing Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

Figure 24. The Top 10 and 5 Players Market Share by A/B Testing Platforms Revenue in 2024

Figure 25. North America A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. North America A/B Testing Platforms Market Share by Country (2020-2031)

Figure 27. United States A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Canada A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Europe A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Europe A/B Testing Platforms Market Share by Country (2020-2031)

Figure 31. Germany A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. France A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. U.K. A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Italy A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Russia A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Ireland A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Asia-Pacific A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Asia-Pacific A/B Testing Platforms Market Share by Region (2020-2031)

Figure 39. China A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Japan A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. South Korea A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Southeast Asia A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. India A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Australia & New Zealand A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Latin America A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Latin America A/B Testing Platforms Market Share by Country (2020-2031)

Figure 47. Mexico A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 48. Brazil A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. Middle East & Africa A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. Middle East & Africa A/B Testing Platforms Market Share by Country (2020-2031)

Figure 51. Israel A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 52. Saudi Arabia A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 53. UAE A/B Testing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 54. Optimizely Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 55. VWO Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 56. AB Tasty Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 57. Instapage Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 58. Mastercard Dynamic Yield Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 59. Adobe Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 60. Freshmarketer Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 61. Unbounce Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 62. Coveo Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 63. Monetate Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 64. Kameleoon Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 65. Rock Content Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 66. Salesforce (Evergage) Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 67. SiteSpect Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 68. Evolv AI Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 69. Omniconvert Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 70. Convert Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 71. Landingi Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 72. NotifyVisitors Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 73. Crazy Egg Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 74. CleverTap Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 75. Oracle Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 76. Webtrends Optimize Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 77. GrowthBook Revenue Growth Rate in A/B Testing Platforms Business (2020-2025)

Figure 78. Bottom-up and Top-down Approaches for This Report

Figure 79. Data Triangulation

Figure 80. Key Executives Interviewed

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Global A/B Testing Platforms Market Research Report 2025

Published Date: November 2025

Report Code: QYRE-Auto-4M20259

Global A/B Testing Platforms Market Research Report 2025

FEATURED COMPANIES

A/B Testing Platforms Market Size

A/B Testing Platforms Market

Scope of A/B Testing Platforms Market Report

Chapter Outline

FAQ for this report

How fast is A/B Testing Platforms Market growing?

What is the A/B Testing Platforms Market size in 2031?

Who are the main players in the A/B Testing Platforms Market report?

What are the Application segmentation covered in the A/B Testing Platforms Market report?

What are the Type segmentation covered in the A/B Testing Platforms Market report?

FEATURED COMPANIES

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