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Global Web Analytics Market Research Report 2025
Published Date: September 2025
|
Report Code: QYRE-Auto-4Z2459
Home | Market Reports | Internet & Telecom| Web Services
Global Web Analytics Market Insights and Forecast to 2028
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Global Web Analytics Market Research Report 2025

Code: QYRE-Auto-4Z2459
Report
September 2025
Pages:119
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
AT Internet
GOOGLE INC
IBM
MicroStrategy Inc
SAS
SPLUNK INC
Teradata
Webtrends
Adobe
Tableau
Lucky Orange
Optimizely
Smartlook
Siteimprove
Pendo
Looker
Affise
Mouseflow
Heap
Reactflow
Hitsteps.com
Matomo
SEMrush
ContentKing
Capturly
CANDDi
Zo Digital
Wasabi Creation

Web Analytics Market Size

The global market for Web Analytics was valued at US$ 3438 million in the year 2024 and is projected to reach a revised size of US$ 6808 million by 2031, growing at a CAGR of 10.4% during the forecast period.

Web Analytics Market

Web Analytics Market

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
This report aims to provide a comprehensive presentation of the global market for Web Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web Analytics.
The Web Analytics market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Web Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Web Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Web Analytics Market Report

Report Metric Details
Report Name Web Analytics Market
Accounted market size in year US$ 3438 million
Forecasted market size in 2031 US$ 6808 million
CAGR 10.4%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
  • On-Demand
  • On-Premise
Segment by Application
  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Performance Monitoring
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Adobe, AT Internet, Google, IBM, MicroStrategy, SAS, Splunk, Tableau, Teradata, Webtrends, Lucky Orange, Optimizely, Smartlook, Siteimprove, Pendo, Looker, Affise, Mouseflow, Heap, Reactflow, Hitsteps.com, Matomo, SEMrush, ContentKing, Capturly, CANDDi, Zo Digital, Wasabi Creation
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Web Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Web Analytics Market growing?

Ans: The Web Analytics Market witnessing a CAGR of 10.4% during the forecast period 2025-2031.

What is the Web Analytics Market size in 2031?

Ans: The Web Analytics Market size in 2031 will be US$ 6808 million.

Who are the main players in the Web Analytics Market report?

Ans: The main players in the Web Analytics Market are Adobe, AT Internet, Google, IBM, MicroStrategy, SAS, Splunk, Tableau, Teradata, Webtrends, Lucky Orange, Optimizely, Smartlook, Siteimprove, Pendo, Looker, Affise, Mouseflow, Heap, Reactflow, Hitsteps.com, Matomo, SEMrush, ContentKing, Capturly, CANDDi, Zo Digital, Wasabi Creation

What are the Application segmentation covered in the Web Analytics Market report?

Ans: The Applications covered in the Web Analytics Market report are Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring, Others

What are the Type segmentation covered in the Web Analytics Market report?

Ans: The Types covered in the Web Analytics Market report are On-Demand, On-Premise

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Web Analytics Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 On-Demand
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Web Analytics Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Social Media Management
1.3.3 Targeting and Behavioral Analysis
1.3.4 Display Advertising Optimization
1.3.5 Multichannel Campaign Analysis
1.3.6 Performance Monitoring
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Web Analytics Market Perspective (2020-2031)
2.2 Global Web Analytics Growth Trends by Region
2.2.1 Global Web Analytics Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Web Analytics Historic Market Size by Region (2020-2025)
2.2.3 Web Analytics Forecasted Market Size by Region (2026-2031)
2.3 Web Analytics Market Dynamics
2.3.1 Web Analytics Industry Trends
2.3.2 Web Analytics Market Drivers
2.3.3 Web Analytics Market Challenges
2.3.4 Web Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Web Analytics Players by Revenue
3.1.1 Global Top Web Analytics Players by Revenue (2020-2025)
3.1.2 Global Web Analytics Revenue Market Share by Players (2020-2025)
3.2 Global Web Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Web Analytics Revenue
3.4 Global Web Analytics Market Concentration Ratio
3.4.1 Global Web Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Web Analytics Revenue in 2024
3.5 Global Key Players of Web Analytics Head office and Area Served
3.6 Global Key Players of Web Analytics, Product and Application
3.7 Global Key Players of Web Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Web Analytics Breakdown Data by Type
4.1 Global Web Analytics Historic Market Size by Type (2020-2025)
4.2 Global Web Analytics Forecasted Market Size by Type (2026-2031)
5 Web Analytics Breakdown Data by Application
5.1 Global Web Analytics Historic Market Size by Application (2020-2025)
5.2 Global Web Analytics Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Web Analytics Market Size (2020-2031)
6.2 North America Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Web Analytics Market Size by Country (2020-2025)
6.4 North America Web Analytics Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Web Analytics Market Size (2020-2031)
7.2 Europe Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Web Analytics Market Size by Country (2020-2025)
7.4 Europe Web Analytics Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Web Analytics Market Size (2020-2031)
8.2 Asia-Pacific Web Analytics Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Web Analytics Market Size by Region (2020-2025)
8.4 Asia-Pacific Web Analytics Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Web Analytics Market Size (2020-2031)
9.2 Latin America Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Web Analytics Market Size by Country (2020-2025)
9.4 Latin America Web Analytics Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Web Analytics Market Size (2020-2031)
10.2 Middle East & Africa Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Web Analytics Market Size by Country (2020-2025)
10.4 Middle East & Africa Web Analytics Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Details
11.1.2 Adobe Business Overview
11.1.3 Adobe Web Analytics Introduction
11.1.4 Adobe Revenue in Web Analytics Business (2020-2025)
11.1.5 Adobe Recent Development
11.2 AT Internet
11.2.1 AT Internet Company Details
11.2.2 AT Internet Business Overview
11.2.3 AT Internet Web Analytics Introduction
11.2.4 AT Internet Revenue in Web Analytics Business (2020-2025)
11.2.5 AT Internet Recent Development
11.3 Google
11.3.1 Google Company Details
11.3.2 Google Business Overview
11.3.3 Google Web Analytics Introduction
11.3.4 Google Revenue in Web Analytics Business (2020-2025)
11.3.5 Google Recent Development
11.4 IBM
11.4.1 IBM Company Details
11.4.2 IBM Business Overview
11.4.3 IBM Web Analytics Introduction
11.4.4 IBM Revenue in Web Analytics Business (2020-2025)
11.4.5 IBM Recent Development
11.5 MicroStrategy
11.5.1 MicroStrategy Company Details
11.5.2 MicroStrategy Business Overview
11.5.3 MicroStrategy Web Analytics Introduction
11.5.4 MicroStrategy Revenue in Web Analytics Business (2020-2025)
11.5.5 MicroStrategy Recent Development
11.6 SAS
11.6.1 SAS Company Details
11.6.2 SAS Business Overview
11.6.3 SAS Web Analytics Introduction
11.6.4 SAS Revenue in Web Analytics Business (2020-2025)
11.6.5 SAS Recent Development
11.7 Splunk
11.7.1 Splunk Company Details
11.7.2 Splunk Business Overview
11.7.3 Splunk Web Analytics Introduction
11.7.4 Splunk Revenue in Web Analytics Business (2020-2025)
11.7.5 Splunk Recent Development
11.8 Tableau
11.8.1 Tableau Company Details
11.8.2 Tableau Business Overview
11.8.3 Tableau Web Analytics Introduction
11.8.4 Tableau Revenue in Web Analytics Business (2020-2025)
11.8.5 Tableau Recent Development
11.9 Teradata
11.9.1 Teradata Company Details
11.9.2 Teradata Business Overview
11.9.3 Teradata Web Analytics Introduction
11.9.4 Teradata Revenue in Web Analytics Business (2020-2025)
11.9.5 Teradata Recent Development
11.10 Webtrends
11.10.1 Webtrends Company Details
11.10.2 Webtrends Business Overview
11.10.3 Webtrends Web Analytics Introduction
11.10.4 Webtrends Revenue in Web Analytics Business (2020-2025)
11.10.5 Webtrends Recent Development
11.11 Lucky Orange
11.11.1 Lucky Orange Company Details
11.11.2 Lucky Orange Business Overview
11.11.3 Lucky Orange Web Analytics Introduction
11.11.4 Lucky Orange Revenue in Web Analytics Business (2020-2025)
11.11.5 Lucky Orange Recent Development
11.12 Optimizely
11.12.1 Optimizely Company Details
11.12.2 Optimizely Business Overview
11.12.3 Optimizely Web Analytics Introduction
11.12.4 Optimizely Revenue in Web Analytics Business (2020-2025)
11.12.5 Optimizely Recent Development
11.13 Smartlook
11.13.1 Smartlook Company Details
11.13.2 Smartlook Business Overview
11.13.3 Smartlook Web Analytics Introduction
11.13.4 Smartlook Revenue in Web Analytics Business (2020-2025)
11.13.5 Smartlook Recent Development
11.14 Siteimprove
11.14.1 Siteimprove Company Details
11.14.2 Siteimprove Business Overview
11.14.3 Siteimprove Web Analytics Introduction
11.14.4 Siteimprove Revenue in Web Analytics Business (2020-2025)
11.14.5 Siteimprove Recent Development
11.15 Pendo
11.15.1 Pendo Company Details
11.15.2 Pendo Business Overview
11.15.3 Pendo Web Analytics Introduction
11.15.4 Pendo Revenue in Web Analytics Business (2020-2025)
11.15.5 Pendo Recent Development
11.16 Looker
11.16.1 Looker Company Details
11.16.2 Looker Business Overview
11.16.3 Looker Web Analytics Introduction
11.16.4 Looker Revenue in Web Analytics Business (2020-2025)
11.16.5 Looker Recent Development
11.17 Affise
11.17.1 Affise Company Details
11.17.2 Affise Business Overview
11.17.3 Affise Web Analytics Introduction
11.17.4 Affise Revenue in Web Analytics Business (2020-2025)
11.17.5 Affise Recent Development
11.18 Mouseflow
11.18.1 Mouseflow Company Details
11.18.2 Mouseflow Business Overview
11.18.3 Mouseflow Web Analytics Introduction
11.18.4 Mouseflow Revenue in Web Analytics Business (2020-2025)
11.18.5 Mouseflow Recent Development
11.19 Heap
11.19.1 Heap Company Details
11.19.2 Heap Business Overview
11.19.3 Heap Web Analytics Introduction
11.19.4 Heap Revenue in Web Analytics Business (2020-2025)
11.19.5 Heap Recent Development
11.20 Reactflow
11.20.1 Reactflow Company Details
11.20.2 Reactflow Business Overview
11.20.3 Reactflow Web Analytics Introduction
11.20.4 Reactflow Revenue in Web Analytics Business (2020-2025)
11.20.5 Reactflow Recent Development
11.21 Hitsteps.com
11.21.1 Hitsteps.com Company Details
11.21.2 Hitsteps.com Business Overview
11.21.3 Hitsteps.com Web Analytics Introduction
11.21.4 Hitsteps.com Revenue in Web Analytics Business (2020-2025)
11.21.5 Hitsteps.com Recent Development
11.22 Matomo
11.22.1 Matomo Company Details
11.22.2 Matomo Business Overview
11.22.3 Matomo Web Analytics Introduction
11.22.4 Matomo Revenue in Web Analytics Business (2020-2025)
11.22.5 Matomo Recent Development
11.23 SEMrush
11.23.1 SEMrush Company Details
11.23.2 SEMrush Business Overview
11.23.3 SEMrush Web Analytics Introduction
11.23.4 SEMrush Revenue in Web Analytics Business (2020-2025)
11.23.5 SEMrush Recent Development
11.24 ContentKing
11.24.1 ContentKing Company Details
11.24.2 ContentKing Business Overview
11.24.3 ContentKing Web Analytics Introduction
11.24.4 ContentKing Revenue in Web Analytics Business (2020-2025)
11.24.5 ContentKing Recent Development
11.25 Capturly
11.25.1 Capturly Company Details
11.25.2 Capturly Business Overview
11.25.3 Capturly Web Analytics Introduction
11.25.4 Capturly Revenue in Web Analytics Business (2020-2025)
11.25.5 Capturly Recent Development
11.26 CANDDi
11.26.1 CANDDi Company Details
11.26.2 CANDDi Business Overview
11.26.3 CANDDi Web Analytics Introduction
11.26.4 CANDDi Revenue in Web Analytics Business (2020-2025)
11.26.5 CANDDi Recent Development
11.27 Zo Digital
11.27.1 Zo Digital Company Details
11.27.2 Zo Digital Business Overview
11.27.3 Zo Digital Web Analytics Introduction
11.27.4 Zo Digital Revenue in Web Analytics Business (2020-2025)
11.27.5 Zo Digital Recent Development
11.28 Wasabi Creation
11.28.1 Wasabi Creation Company Details
11.28.2 Wasabi Creation Business Overview
11.28.3 Wasabi Creation Web Analytics Introduction
11.28.4 Wasabi Creation Revenue in Web Analytics Business (2020-2025)
11.28.5 Wasabi Creation Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
AT Internet
GOOGLE INC
IBM
MicroStrategy Inc
SAS
SPLUNK INC
Teradata
Webtrends
Adobe
Tableau
Lucky Orange
Optimizely
Smartlook
Siteimprove
Pendo
Looker
Affise
Mouseflow
Heap
Reactflow
Hitsteps.com
Matomo
SEMrush
ContentKing
Capturly
CANDDi
Zo Digital
Wasabi Creation
List of Tables
 Table 1. Global Web Analytics Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of On-Demand
 Table 3. Key Players of On-Premise
 Table 4. Global Web Analytics Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Web Analytics Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Web Analytics Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Web Analytics Market Share by Region (2020-2025)
 Table 8. Global Web Analytics Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Web Analytics Market Share by Region (2026-2031)
 Table 10. Web Analytics Market Trends
 Table 11. Web Analytics Market Drivers
 Table 12. Web Analytics Market Challenges
 Table 13. Web Analytics Market Restraints
 Table 14. Global Web Analytics Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Web Analytics Market Share by Players (2020-2025)
 Table 16. Global Top Web Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Web Analytics as of 2024)
 Table 17. Ranking of Global Top Web Analytics Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Web Analytics Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Web Analytics, Headquarters and Area Served
 Table 20. Global Key Players of Web Analytics, Product and Application
 Table 21. Global Key Players of Web Analytics, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Web Analytics Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Web Analytics Revenue Market Share by Type (2020-2025)
 Table 25. Global Web Analytics Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Web Analytics Revenue Market Share by Type (2026-2031)
 Table 27. Global Web Analytics Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Web Analytics Revenue Market Share by Application (2020-2025)
 Table 29. Global Web Analytics Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Web Analytics Revenue Market Share by Application (2026-2031)
 Table 31. North America Web Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Web Analytics Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Web Analytics Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Web Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Web Analytics Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Web Analytics Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Web Analytics Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Web Analytics Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Web Analytics Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Web Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Web Analytics Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Web Analytics Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Web Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Web Analytics Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Web Analytics Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Adobe Company Details
 Table 47. Adobe Business Overview
 Table 48. Adobe Web Analytics Product
 Table 49. Adobe Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 50. Adobe Recent Development
 Table 51. AT Internet Company Details
 Table 52. AT Internet Business Overview
 Table 53. AT Internet Web Analytics Product
 Table 54. AT Internet Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 55. AT Internet Recent Development
 Table 56. Google Company Details
 Table 57. Google Business Overview
 Table 58. Google Web Analytics Product
 Table 59. Google Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 60. Google Recent Development
 Table 61. IBM Company Details
 Table 62. IBM Business Overview
 Table 63. IBM Web Analytics Product
 Table 64. IBM Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 65. IBM Recent Development
 Table 66. MicroStrategy Company Details
 Table 67. MicroStrategy Business Overview
 Table 68. MicroStrategy Web Analytics Product
 Table 69. MicroStrategy Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 70. MicroStrategy Recent Development
 Table 71. SAS Company Details
 Table 72. SAS Business Overview
 Table 73. SAS Web Analytics Product
 Table 74. SAS Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 75. SAS Recent Development
 Table 76. Splunk Company Details
 Table 77. Splunk Business Overview
 Table 78. Splunk Web Analytics Product
 Table 79. Splunk Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 80. Splunk Recent Development
 Table 81. Tableau Company Details
 Table 82. Tableau Business Overview
 Table 83. Tableau Web Analytics Product
 Table 84. Tableau Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 85. Tableau Recent Development
 Table 86. Teradata Company Details
 Table 87. Teradata Business Overview
 Table 88. Teradata Web Analytics Product
 Table 89. Teradata Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 90. Teradata Recent Development
 Table 91. Webtrends Company Details
 Table 92. Webtrends Business Overview
 Table 93. Webtrends Web Analytics Product
 Table 94. Webtrends Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 95. Webtrends Recent Development
 Table 96. Lucky Orange Company Details
 Table 97. Lucky Orange Business Overview
 Table 98. Lucky Orange Web Analytics Product
 Table 99. Lucky Orange Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 100. Lucky Orange Recent Development
 Table 101. Optimizely Company Details
 Table 102. Optimizely Business Overview
 Table 103. Optimizely Web Analytics Product
 Table 104. Optimizely Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 105. Optimizely Recent Development
 Table 106. Smartlook Company Details
 Table 107. Smartlook Business Overview
 Table 108. Smartlook Web Analytics Product
 Table 109. Smartlook Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 110. Smartlook Recent Development
 Table 111. Siteimprove Company Details
 Table 112. Siteimprove Business Overview
 Table 113. Siteimprove Web Analytics Product
 Table 114. Siteimprove Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 115. Siteimprove Recent Development
 Table 116. Pendo Company Details
 Table 117. Pendo Business Overview
 Table 118. Pendo Web Analytics Product
 Table 119. Pendo Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 120. Pendo Recent Development
 Table 121. Looker Company Details
 Table 122. Looker Business Overview
 Table 123. Looker Web Analytics Product
 Table 124. Looker Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 125. Looker Recent Development
 Table 126. Affise Company Details
 Table 127. Affise Business Overview
 Table 128. Affise Web Analytics Product
 Table 129. Affise Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 130. Affise Recent Development
 Table 131. Mouseflow Company Details
 Table 132. Mouseflow Business Overview
 Table 133. Mouseflow Web Analytics Product
 Table 134. Mouseflow Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 135. Mouseflow Recent Development
 Table 136. Heap Company Details
 Table 137. Heap Business Overview
 Table 138. Heap Web Analytics Product
 Table 139. Heap Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 140. Heap Recent Development
 Table 141. Reactflow Company Details
 Table 142. Reactflow Business Overview
 Table 143. Reactflow Web Analytics Product
 Table 144. Reactflow Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 145. Reactflow Recent Development
 Table 146. Hitsteps.com Company Details
 Table 147. Hitsteps.com Business Overview
 Table 148. Hitsteps.com Web Analytics Product
 Table 149. Hitsteps.com Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 150. Hitsteps.com Recent Development
 Table 151. Matomo Company Details
 Table 152. Matomo Business Overview
 Table 153. Matomo Web Analytics Product
 Table 154. Matomo Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 155. Matomo Recent Development
 Table 156. SEMrush Company Details
 Table 157. SEMrush Business Overview
 Table 158. SEMrush Web Analytics Product
 Table 159. SEMrush Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 160. SEMrush Recent Development
 Table 161. ContentKing Company Details
 Table 162. ContentKing Business Overview
 Table 163. ContentKing Web Analytics Product
 Table 164. ContentKing Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 165. ContentKing Recent Development
 Table 166. Capturly Company Details
 Table 167. Capturly Business Overview
 Table 168. Capturly Web Analytics Product
 Table 169. Capturly Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 170. Capturly Recent Development
 Table 171. CANDDi Company Details
 Table 172. CANDDi Business Overview
 Table 173. CANDDi Web Analytics Product
 Table 174. CANDDi Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 175. CANDDi Recent Development
 Table 176. Zo Digital Company Details
 Table 177. Zo Digital Business Overview
 Table 178. Zo Digital Web Analytics Product
 Table 179. Zo Digital Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 180. Zo Digital Recent Development
 Table 181. Wasabi Creation Company Details
 Table 182. Wasabi Creation Business Overview
 Table 183. Wasabi Creation Web Analytics Product
 Table 184. Wasabi Creation Revenue in Web Analytics Business (2020-2025) & (US$ Million)
 Table 185. Wasabi Creation Recent Development
 Table 186. Research Programs/Design for This Report
 Table 187. Key Data Information from Secondary Sources
 Table 188. Key Data Information from Primary Sources
 Table 189. Authors List of This Report


List of Figures
 Figure 1. Web Analytics Picture
 Figure 2. Global Web Analytics Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Web Analytics Market Share by Type: 2024 VS 2031
 Figure 4. On-Demand Features
 Figure 5. On-Premise Features
 Figure 6. Global Web Analytics Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Web Analytics Market Share by Application: 2024 VS 2031
 Figure 8. Social Media Management Case Studies
 Figure 9. Targeting and Behavioral Analysis Case Studies
 Figure 10. Display Advertising Optimization Case Studies
 Figure 11. Multichannel Campaign Analysis Case Studies
 Figure 12. Performance Monitoring Case Studies
 Figure 13. Others Case Studies
 Figure 14. Web Analytics Report Years Considered
 Figure 15. Global Web Analytics Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 16. Global Web Analytics Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 17. Global Web Analytics Market Share by Region: 2024 VS 2031
 Figure 18. Global Web Analytics Market Share by Players in 2024
 Figure 19. Global Top Web Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Web Analytics as of 2024)
 Figure 20. The Top 10 and 5 Players Market Share by Web Analytics Revenue in 2024
 Figure 21. North America Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. North America Web Analytics Market Share by Country (2020-2031)
 Figure 23. United States Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Canada Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Europe Web Analytics Market Share by Country (2020-2031)
 Figure 27. Germany Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. France Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. U.K. Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Italy Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Russia Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Nordic Countries Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Asia-Pacific Web Analytics Market Share by Region (2020-2031)
 Figure 35. China Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Japan Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. South Korea Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Southeast Asia Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. India Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Australia Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Latin America Web Analytics Market Share by Country (2020-2031)
 Figure 43. Mexico Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Brazil Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Middle East & Africa Web Analytics Market Share by Country (2020-2031)
 Figure 47. Turkey Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Saudi Arabia Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. UAE Web Analytics Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. Adobe Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 51. AT Internet Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 52. Google Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 53. IBM Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 54. MicroStrategy Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 55. SAS Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 56. Splunk Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 57. Tableau Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 58. Teradata Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 59. Webtrends Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 60. Lucky Orange Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 61. Optimizely Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 62. Smartlook Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 63. Siteimprove Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 64. Pendo Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 65. Looker Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 66. Affise Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 67. Mouseflow Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 68. Heap Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 69. Reactflow Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 70. Hitsteps.com Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 71. Matomo Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 72. SEMrush Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 73. ContentKing Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 74. Capturly Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 75. CANDDi Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 76. Zo Digital Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 77. Wasabi Creation Revenue Growth Rate in Web Analytics Business (2020-2025)
 Figure 78. Bottom-up and Top-down Approaches for This Report
 Figure 79. Data Triangulation
 Figure 80. Key Executives Interviewed
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