Global Scented Candles & Home Fragrance Market Insights, Forecast to 2028

Scented Candles & Home Fragrance Mounter Market

Due to the COVID-19 pandemic, the global Scented Candles & Home Fragrance market size is estimated to be worth US$ million in 2022 and is forecast to a readjusted size of US million by 2028 with a CAGR of % during the review period.

Home fragrance goods are likely to continue to expand in popularity throughout the forecast period due to the market's rising demand for natural essential oils in these products.

Customers all around the world use home fragrance diffusers for aromatherapy to aid with air quality and create a pleasant environment, which improves mood. 

Also, consumers who use essential oils in diffusers are said to benefit from the revolutionary, temperature-controlled dispersing technology. Due to changing lifestyles and growing media influence, home fragrance has been more popular over the review period, particularly among urban populations in developing and established nations.

Trends Influencing the Growth of the Global Scented Candles & Home Fragrance Mounter 

The use of these goods to treat health issues like anxiety, depression, and attrition is growing as a result of rising consumer knowledge of the scientifically demonstrated advantages of various fragrances on mental health. The rising demand for customized home fragrance goods across the globe is one of the major reasons fueling market expansion. Also, there is a rise in the use of aromatherapy, which uses fragrances and essential oils to treat a range of physical and mental conditions, including eczema, melancholy, stress-induced anxiety, migraines, and sleeplessness.

Product advancements like smart air fresheners and steam tablets are enhancing the market's prospects. In addition, as consumers grow more conscious of the risks utilizing goods produced by animals poses to the environment, ethics, and consumers' health and wellness, they are choosing vegan and cruelty-free home fragrance items in greater numbers. This is anticipated to fuel market growth over the next several years, together with the booming construction industry and the quickening growth of internet distribution channels.

Key firms are making significant investments in R&D and advertising to affect consumer purchasing behavior. Businesses are spending more money on creating their digital footprints, running social media campaigns, and getting celebrity endorsements. This includes routinely publishing videos and photographs and communicating with customers online. Several stores give customers the option of ordering unique fragrances, perfumes, and inventive packaging in an effort to draw in more customers.

The adverse effects of these home fragrances, however, include a range of health problems, such as allergies, headaches, and an increase in home fragrance prices. These are among the key factors that will restrain market growth and pose additional challenges to the expansion of the home fragrances market over the course of the forecast period.

Scented Candles & Home Fragrance Mounter Market Share

In terms of revenue, Europe accounted for the largest market share for home fragrances and it is anticipated that the region would continue to dominate during the projected period. The per capita spending on homecare goods, such as perfumes, and an increase in the area's level of life are two of the main causes of this rapid expansion.

According to the region, North America is anticipated to see the fastest market expansion. The products are bought more frequently and have an increased average selling price.

By Type

• Candles
• Room Sprays
• Diffusers
• Others

By Application

• Department Stores
• Specialty Stores
• Online Stores

By Company

• Jo Malone
• Cire Trudon
• Tom Dixon
• Diptyque
• Buly 1803
• Fornasetti
• Acqua Di Parma
• ESPA
• SLAB LAB
• VOLUSPA

By Region

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Asia-Pacific
• China
• Japan
• South Korea
• India
• Australia
• China Taiwan
• Indonesia
• Thailand
• Malaysia
• Latin America
• Mexico
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE