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Global Marketing, Promotion and Channel Management (MPCM) Services Market Research Report 2025

Published Date: March 2025

Report Code: QYRE-Auto-6R19308

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Global Marketing, Promotion and Channel Management (MPCM) Services Market Research Report 2025

Code: QYRE-Auto-6R19308

Report

March 2025

Pages:93

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

China Medical System (CMS)

IQVIA

Phoenix Group

EVERSANA

Ashfield Engage (Inizio)

Amplity Health

Sinco Pharma

Syneos Health

EPS Corporation

Uniphar Group

CMIC Group

SciClone Pharmaceuticals

China Pioneer Pharma

Promoveo Health

CSO Pharmitalia

GTS Solution

QFR Solutions

Market Size

The global market for Marketing, Promotion and Channel Management (MPCM) Services was valued at US$ 8564 million in the year 2024 and is projected to reach a revised size of US$ 13570 million by 2031, growing at a CAGR of 6.9% during the forecast period.

Market

MPCM means marketing, promotion and channel management for the sale and promotion of pharmaceutical products for pharmaceutical manufacturers.

Marketing, Promotion, and Channel Management (MPCM) services are integral components of the broader marketing and sales landscape, involving strategies and activities to promote products or services, enhance brand visibility, and manage distribution channels effectively. MPCM services often include a range of activities such as advertising, promotions, branding, and optimizing the distribution channels for reaching target customers. Please note that the information provided here may not reflect the most recent developments, so it"s advisable to check the latest sources for the current status of the Marketing, Promotion, and Channel Management Services market.

Key Aspects of the Marketing, Promotion, and Channel Management Services Market:

Integrated Marketing and Promotion:

MPCM services typically involve integrated marketing and promotional strategies aimed at creating awareness, attracting customers, and driving sales. This may include digital marketing, traditional advertising, content creation, and more.

Digital Marketing:

With the increasing importance of digital platforms, MPCM services often include digital marketing components such as social media marketing, search engine optimization (SEO), email marketing, and online advertising.

Promotions and Campaigns:

MPCM services encompass the planning and execution of promotional campaigns to engage customers and stimulate sales. This may involve discounts, loyalty programs, and other promotional activities.

Branding and Positioning:

Building and managing a strong brand image is a key aspect of MPCM. This includes defining brand positioning, messaging, and ensuring consistent branding across various channels.

Channel Management:

Efficient channel management is critical for reaching target audiences. MPCM services involve optimizing distribution channels, managing relationships with retailers and intermediaries, and ensuring products or services reach consumers effectively.

Market Research and Analytics:

MPCM services often incorporate market research and analytics to understand consumer behavior, assess market trends, and measure the effectiveness of marketing and promotional campaigns.

E-commerce Integration:

With the growth of e-commerce, MPCM services may include strategies for integrating online sales channels, optimizing e-commerce platforms, and enhancing the overall digital customer experience.

Global and Local Strategies:

MPCM services may involve developing strategies that cater to both global and local markets. This could include adapting marketing messages, promotions, and distribution channels to suit specific regional preferences and trends.

Data-driven Decision Making:

The use of data analytics and insights is a key trend in MPCM. Data-driven decision-making allows businesses to optimize their marketing efforts, target specific customer segments, and measure the return on investment (ROI) of marketing activities.

Industry-specific Approaches:

MPCM services often take into account the unique characteristics of different industries. Strategies and tactics may vary based on whether the focus is on consumer goods, technology, healthcare, or other sectors.

Agency and Consulting Services:

Businesses may engage marketing agencies or consulting firms to provide MPCM services. These entities bring expertise in marketing strategy, creative development, and campaign execution.

Technological Integration:

The integration of marketing technologies, such as customer relationship management (CRM) systems, marketing automation tools, and analytics platforms, is common in MPCM services to enhance efficiency and effectiveness.

Compliance and Ethics:

Adhering to ethical standards and legal compliance is crucial in MPCM services. This includes following industry regulations, privacy laws, and ethical marketing practices.

Impact of Global Events:

Global events, economic shifts, and societal changes can impact MPCM strategies. Adapting to evolving trends and unforeseen challenges is a consideration in the planning and execution of marketing and promotion activities.

This report aims to provide a comprehensive presentation of the global market for Marketing, Promotion and Channel Management (MPCM) Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing, Promotion and Channel Management (MPCM) Services.

The Marketing, Promotion and Channel Management (MPCM) Services market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Marketing, Promotion and Channel Management (MPCM) Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing, Promotion and Channel Management (MPCM) Services companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Accounted market size in year	US$ 8564 million
Forecasted market size in 2031	US$ 13570 million
CAGR	6.9%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Personal Promotion Non-personal Promotion Others
Segment by Application	Pharmaceutical Company Biotechnology Company Generic Company Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	China Medical System (CMS), IQVIA, PHOENIX Group, EVERSANA, Ashfield Engage (Inizio), Amplity Health, Sinco Pharma, Syneos Health, EPS Corporation, Uniphar Group, CMIC Group, SciClone Pharmaceuticals, China Pioneer Pharma, Promoveo Health, CSO Pharmitalia, GTS Solution, QFR Solutions
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing, Promotion and Channel Management (MPCM) Services company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Market growing?

Ans: The Market witnessing a CAGR of 6.9% during the forecast period 2025-2031.

What is the Market size in 2031?

Ans: The Market size in 2031 will be US$ 13570 million.

Who are the main players in the Market report?

Ans: The main players in the Market are China Medical System (CMS), IQVIA, PHOENIX Group, EVERSANA, Ashfield Engage (Inizio), Amplity Health, Sinco Pharma, Syneos Health, EPS Corporation, Uniphar Group, CMIC Group, SciClone Pharmaceuticals, China Pioneer Pharma, Promoveo Health, CSO Pharmitalia, GTS Solution, QFR Solutions

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Pharmaceutical Company, Biotechnology Company, Generic Company, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Personal Promotion, Non-personal Promotion, Others

Recommended Reports

Pharmaceutical Management

Medical Management Systems

Marketing & Promotion

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Personal Promotion

1.2.3 Non-personal Promotion

1.2.4 Others

1.3 Market by Application

1.3.1 Global Marketing, Promotion and Channel Management (MPCM) Services Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Pharmaceutical Company

1.3.3 Biotechnology Company

1.3.4 Generic Company

1.3.5 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing, Promotion and Channel Management (MPCM) Services Market Perspective (2020-2031)

2.2 Global Marketing, Promotion and Channel Management (MPCM) Services Growth Trends by Region

2.2.1 Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Marketing, Promotion and Channel Management (MPCM) Services Historic Market Size by Region (2020-2025)

2.2.3 Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Region (2026-2031)

2.3 Marketing, Promotion and Channel Management (MPCM) Services Market Dynamics

2.3.1 Marketing, Promotion and Channel Management (MPCM) Services Industry Trends

2.3.2 Marketing, Promotion and Channel Management (MPCM) Services Market Drivers

2.3.3 Marketing, Promotion and Channel Management (MPCM) Services Market Challenges

2.3.4 Marketing, Promotion and Channel Management (MPCM) Services Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing, Promotion and Channel Management (MPCM) Services Players by Revenue

3.1.1 Global Top Marketing, Promotion and Channel Management (MPCM) Services Players by Revenue (2020-2025)

3.1.2 Global Marketing, Promotion and Channel Management (MPCM) Services Revenue Market Share by Players (2020-2025)

3.2 Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Marketing, Promotion and Channel Management (MPCM) Services Revenue

3.4 Global Marketing, Promotion and Channel Management (MPCM) Services Market Concentration Ratio

3.4.1 Global Marketing, Promotion and Channel Management (MPCM) Services Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing, Promotion and Channel Management (MPCM) Services Revenue in 2024

3.5 Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services Head office and Area Served

3.6 Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services, Product and Application

3.7 Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing, Promotion and Channel Management (MPCM) Services Breakdown Data by Type

4.1 Global Marketing, Promotion and Channel Management (MPCM) Services Historic Market Size by Type (2020-2025)

4.2 Global Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Type (2026-2031)

5 Marketing, Promotion and Channel Management (MPCM) Services Breakdown Data by Application

5.1 Global Marketing, Promotion and Channel Management (MPCM) Services Historic Market Size by Application (2020-2025)

5.2 Global Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Marketing, Promotion and Channel Management (MPCM) Services Market Size (2020-2031)

6.2 North America Marketing, Promotion and Channel Management (MPCM) Services Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025)

6.4 North America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size (2020-2031)

7.2 Europe Marketing, Promotion and Channel Management (MPCM) Services Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025)

7.4 Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size (2020-2031)

8.2 Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (2020-2025)

8.4 Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size (2020-2031)

9.2 Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025)

9.4 Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size (2020-2031)

10.2 Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025)

10.4 Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 China Medical System (CMS)

11.1.1 China Medical System (CMS) Company Details

11.1.2 China Medical System (CMS) Business Overview

11.1.3 China Medical System (CMS) Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.1.4 China Medical System (CMS) Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.1.5 China Medical System (CMS) Recent Development

11.2 IQVIA

11.2.1 IQVIA Company Details

11.2.2 IQVIA Business Overview

11.2.3 IQVIA Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.2.4 IQVIA Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.2.5 IQVIA Recent Development

11.3 PHOENIX Group

11.3.1 PHOENIX Group Company Details

11.3.2 PHOENIX Group Business Overview

11.3.3 PHOENIX Group Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.3.4 PHOENIX Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.3.5 PHOENIX Group Recent Development

11.4 EVERSANA

11.4.1 EVERSANA Company Details

11.4.2 EVERSANA Business Overview

11.4.3 EVERSANA Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.4.4 EVERSANA Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.4.5 EVERSANA Recent Development

11.5 Ashfield Engage (Inizio)

11.5.1 Ashfield Engage (Inizio) Company Details

11.5.2 Ashfield Engage (Inizio) Business Overview

11.5.3 Ashfield Engage (Inizio) Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.5.4 Ashfield Engage (Inizio) Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.5.5 Ashfield Engage (Inizio) Recent Development

11.6 Amplity Health

11.6.1 Amplity Health Company Details

11.6.2 Amplity Health Business Overview

11.6.3 Amplity Health Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.6.4 Amplity Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.6.5 Amplity Health Recent Development

11.7 Sinco Pharma

11.7.1 Sinco Pharma Company Details

11.7.2 Sinco Pharma Business Overview

11.7.3 Sinco Pharma Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.7.4 Sinco Pharma Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.7.5 Sinco Pharma Recent Development

11.8 Syneos Health

11.8.1 Syneos Health Company Details

11.8.2 Syneos Health Business Overview

11.8.3 Syneos Health Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.8.4 Syneos Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.8.5 Syneos Health Recent Development

11.9 EPS Corporation

11.9.1 EPS Corporation Company Details

11.9.2 EPS Corporation Business Overview

11.9.3 EPS Corporation Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.9.4 EPS Corporation Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.9.5 EPS Corporation Recent Development

11.10 Uniphar Group

11.10.1 Uniphar Group Company Details

11.10.2 Uniphar Group Business Overview

11.10.3 Uniphar Group Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.10.4 Uniphar Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.10.5 Uniphar Group Recent Development

11.11 CMIC Group

11.11.1 CMIC Group Company Details

11.11.2 CMIC Group Business Overview

11.11.3 CMIC Group Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.11.4 CMIC Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.11.5 CMIC Group Recent Development

11.12 SciClone Pharmaceuticals

11.12.1 SciClone Pharmaceuticals Company Details

11.12.2 SciClone Pharmaceuticals Business Overview

11.12.3 SciClone Pharmaceuticals Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.12.4 SciClone Pharmaceuticals Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.12.5 SciClone Pharmaceuticals Recent Development

11.13 China Pioneer Pharma

11.13.1 China Pioneer Pharma Company Details

11.13.2 China Pioneer Pharma Business Overview

11.13.3 China Pioneer Pharma Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.13.4 China Pioneer Pharma Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.13.5 China Pioneer Pharma Recent Development

11.14 Promoveo Health

11.14.1 Promoveo Health Company Details

11.14.2 Promoveo Health Business Overview

11.14.3 Promoveo Health Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.14.4 Promoveo Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.14.5 Promoveo Health Recent Development

11.15 CSO Pharmitalia

11.15.1 CSO Pharmitalia Company Details

11.15.2 CSO Pharmitalia Business Overview

11.15.3 CSO Pharmitalia Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.15.4 CSO Pharmitalia Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.15.5 CSO Pharmitalia Recent Development

11.16 GTS Solution

11.16.1 GTS Solution Company Details

11.16.2 GTS Solution Business Overview

11.16.3 GTS Solution Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.16.4 GTS Solution Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.16.5 GTS Solution Recent Development

11.17 QFR Solutions

11.17.1 QFR Solutions Company Details

11.17.2 QFR Solutions Business Overview

11.17.3 QFR Solutions Marketing, Promotion and Channel Management (MPCM) Services Introduction

11.17.4 QFR Solutions Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

11.17.5 QFR Solutions Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

China Medical System (CMS)

IQVIA

Phoenix Group

EVERSANA

Ashfield Engage (Inizio)

Amplity Health

Sinco Pharma

Syneos Health

EPS Corporation

Uniphar Group

CMIC Group

SciClone Pharmaceuticals

China Pioneer Pharma

Promoveo Health

CSO Pharmitalia

GTS Solution

QFR Solutions

List of Tables

Table 1. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Personal Promotion

Table 3. Key Players of Non-personal Promotion

Table 4. Key Players of Others

Table 5. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 7. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (2020-2025) & (US$ Million)

Table 8. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Region (2020-2025)

Table 9. Global Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 10. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Region (2026-2031)

Table 11. Marketing, Promotion and Channel Management (MPCM) Services Market Trends

Table 12. Marketing, Promotion and Channel Management (MPCM) Services Market Drivers

Table 13. Marketing, Promotion and Channel Management (MPCM) Services Market Challenges

Table 14. Marketing, Promotion and Channel Management (MPCM) Services Market Restraints

Table 15. Global Marketing, Promotion and Channel Management (MPCM) Services Revenue by Players (2020-2025) & (US$ Million)

Table 16. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Players (2020-2025)

Table 17. Global Top Marketing, Promotion and Channel Management (MPCM) Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing, Promotion and Channel Management (MPCM) Services as of 2024)

Table 18. Ranking of Global Top Marketing, Promotion and Channel Management (MPCM) Services Companies by Revenue (US$ Million) in 2024

Table 19. Global 5 Largest Players Market Share by Marketing, Promotion and Channel Management (MPCM) Services Revenue (CR5 and HHI) & (2020-2025)

Table 20. Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services, Headquarters and Area Served

Table 21. Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services, Product and Application

Table 22. Global Key Players of Marketing, Promotion and Channel Management (MPCM) Services, Date of Enter into This Industry

Table 23. Mergers & Acquisitions, Expansion Plans

Table 24. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Type (2020-2025) & (US$ Million)

Table 25. Global Marketing, Promotion and Channel Management (MPCM) Services Revenue Market Share by Type (2020-2025)

Table 26. Global Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 27. Global Marketing, Promotion and Channel Management (MPCM) Services Revenue Market Share by Type (2026-2031)

Table 28. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Application (2020-2025) & (US$ Million)

Table 29. Global Marketing, Promotion and Channel Management (MPCM) Services Revenue Market Share by Application (2020-2025)

Table 30. Global Marketing, Promotion and Channel Management (MPCM) Services Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 31. Global Marketing, Promotion and Channel Management (MPCM) Services Revenue Market Share by Application (2026-2031)

Table 32. North America Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 33. North America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025) & (US$ Million)

Table 34. North America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031) & (US$ Million)

Table 35. Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 36. Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025) & (US$ Million)

Table 37. Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031) & (US$ Million)

Table 38. Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 39. Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (2020-2025) & (US$ Million)

Table 40. Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size by Region (2026-2031) & (US$ Million)

Table 41. Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 42. Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025) & (US$ Million)

Table 43. Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031) & (US$ Million)

Table 44. Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 45. Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2020-2025) & (US$ Million)

Table 46. Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size by Country (2026-2031) & (US$ Million)

Table 47. China Medical System (CMS) Company Details

Table 48. China Medical System (CMS) Business Overview

Table 49. China Medical System (CMS) Marketing, Promotion and Channel Management (MPCM) Services Product

Table 50. China Medical System (CMS) Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 51. China Medical System (CMS) Recent Development

Table 52. IQVIA Company Details

Table 53. IQVIA Business Overview

Table 54. IQVIA Marketing, Promotion and Channel Management (MPCM) Services Product

Table 55. IQVIA Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 56. IQVIA Recent Development

Table 57. PHOENIX Group Company Details

Table 58. PHOENIX Group Business Overview

Table 59. PHOENIX Group Marketing, Promotion and Channel Management (MPCM) Services Product

Table 60. PHOENIX Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 61. PHOENIX Group Recent Development

Table 62. EVERSANA Company Details

Table 63. EVERSANA Business Overview

Table 64. EVERSANA Marketing, Promotion and Channel Management (MPCM) Services Product

Table 65. EVERSANA Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 66. EVERSANA Recent Development

Table 67. Ashfield Engage (Inizio) Company Details

Table 68. Ashfield Engage (Inizio) Business Overview

Table 69. Ashfield Engage (Inizio) Marketing, Promotion and Channel Management (MPCM) Services Product

Table 70. Ashfield Engage (Inizio) Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 71. Ashfield Engage (Inizio) Recent Development

Table 72. Amplity Health Company Details

Table 73. Amplity Health Business Overview

Table 74. Amplity Health Marketing, Promotion and Channel Management (MPCM) Services Product

Table 75. Amplity Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 76. Amplity Health Recent Development

Table 77. Sinco Pharma Company Details

Table 78. Sinco Pharma Business Overview

Table 79. Sinco Pharma Marketing, Promotion and Channel Management (MPCM) Services Product

Table 80. Sinco Pharma Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 81. Sinco Pharma Recent Development

Table 82. Syneos Health Company Details

Table 83. Syneos Health Business Overview

Table 84. Syneos Health Marketing, Promotion and Channel Management (MPCM) Services Product

Table 85. Syneos Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 86. Syneos Health Recent Development

Table 87. EPS Corporation Company Details

Table 88. EPS Corporation Business Overview

Table 89. EPS Corporation Marketing, Promotion and Channel Management (MPCM) Services Product

Table 90. EPS Corporation Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 91. EPS Corporation Recent Development

Table 92. Uniphar Group Company Details

Table 93. Uniphar Group Business Overview

Table 94. Uniphar Group Marketing, Promotion and Channel Management (MPCM) Services Product

Table 95. Uniphar Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 96. Uniphar Group Recent Development

Table 97. CMIC Group Company Details

Table 98. CMIC Group Business Overview

Table 99. CMIC Group Marketing, Promotion and Channel Management (MPCM) Services Product

Table 100. CMIC Group Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 101. CMIC Group Recent Development

Table 102. SciClone Pharmaceuticals Company Details

Table 103. SciClone Pharmaceuticals Business Overview

Table 104. SciClone Pharmaceuticals Marketing, Promotion and Channel Management (MPCM) Services Product

Table 105. SciClone Pharmaceuticals Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 106. SciClone Pharmaceuticals Recent Development

Table 107. China Pioneer Pharma Company Details

Table 108. China Pioneer Pharma Business Overview

Table 109. China Pioneer Pharma Marketing, Promotion and Channel Management (MPCM) Services Product

Table 110. China Pioneer Pharma Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 111. China Pioneer Pharma Recent Development

Table 112. Promoveo Health Company Details

Table 113. Promoveo Health Business Overview

Table 114. Promoveo Health Marketing, Promotion and Channel Management (MPCM) Services Product

Table 115. Promoveo Health Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 116. Promoveo Health Recent Development

Table 117. CSO Pharmitalia Company Details

Table 118. CSO Pharmitalia Business Overview

Table 119. CSO Pharmitalia Marketing, Promotion and Channel Management (MPCM) Services Product

Table 120. CSO Pharmitalia Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 121. CSO Pharmitalia Recent Development

Table 122. GTS Solution Company Details

Table 123. GTS Solution Business Overview

Table 124. GTS Solution Marketing, Promotion and Channel Management (MPCM) Services Product

Table 125. GTS Solution Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 126. GTS Solution Recent Development

Table 127. QFR Solutions Company Details

Table 128. QFR Solutions Business Overview

Table 129. QFR Solutions Marketing, Promotion and Channel Management (MPCM) Services Product

Table 130. QFR Solutions Revenue in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025) & (US$ Million)

Table 131. QFR Solutions Recent Development

Table 132. Research Programs/Design for This Report

Table 133. Key Data Information from Secondary Sources

Table 134. Key Data Information from Primary Sources

Table 135. Authors List of This Report

List of Figures

Figure 1. Marketing, Promotion and Channel Management (MPCM) Services Picture

Figure 2. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Type: 2024 VS 2031

Figure 4. Personal Promotion Features

Figure 5. Non-personal Promotion Features

Figure 6. Others Features

Figure 7. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size by Application (2020-2031) & (US$ Million)

Figure 8. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Application: 2024 VS 2031

Figure 9. Pharmaceutical Company Case Studies

Figure 10. Biotechnology Company Case Studies

Figure 11. Generic Company Case Studies

Figure 12. Others Case Studies

Figure 13. Marketing, Promotion and Channel Management (MPCM) Services Report Years Considered

Figure 14. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 15. Global Marketing, Promotion and Channel Management (MPCM) Services Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 16. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Region: 2024 VS 2031

Figure 17. Global Marketing, Promotion and Channel Management (MPCM) Services Market Share by Players in 2024

Figure 18. Global Top Marketing, Promotion and Channel Management (MPCM) Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing, Promotion and Channel Management (MPCM) Services as of 2024)

Figure 19. The Top 10 and 5 Players Market Share by Marketing, Promotion and Channel Management (MPCM) Services Revenue in 2024

Figure 20. North America Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 21. North America Marketing, Promotion and Channel Management (MPCM) Services Market Share by Country (2020-2031)

Figure 22. United States Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. Canada Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 24. Europe Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. Europe Marketing, Promotion and Channel Management (MPCM) Services Market Share by Country (2020-2031)

Figure 26. Germany Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. France Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. U.K. Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Italy Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Russia Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Nordic Countries Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Asia-Pacific Marketing, Promotion and Channel Management (MPCM) Services Market Share by Region (2020-2031)

Figure 34. China Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Japan Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. South Korea Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Southeast Asia Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. India Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Australia Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Latin America Marketing, Promotion and Channel Management (MPCM) Services Market Share by Country (2020-2031)

Figure 42. Mexico Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Brazil Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Middle East & Africa Marketing, Promotion and Channel Management (MPCM) Services Market Share by Country (2020-2031)

Figure 46. Turkey Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Saudi Arabia Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 48. UAE Marketing, Promotion and Channel Management (MPCM) Services Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. China Medical System (CMS) Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 50. IQVIA Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 51. PHOENIX Group Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 52. EVERSANA Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 53. Ashfield Engage (Inizio) Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 54. Amplity Health Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 55. Sinco Pharma Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 56. Syneos Health Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 57. EPS Corporation Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 58. Uniphar Group Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 59. CMIC Group Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 60. SciClone Pharmaceuticals Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 61. China Pioneer Pharma Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 62. Promoveo Health Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 63. CSO Pharmitalia Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 64. GTS Solution Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 65. QFR Solutions Revenue Growth Rate in Marketing, Promotion and Channel Management (MPCM) Services Business (2020-2025)

Figure 66. Bottom-up and Top-down Approaches for This Report

Figure 67. Data Triangulation

Figure 68. Key Executives Interviewed

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