The global market for Selective Advertising was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

North American market for Selective Advertising is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Selective Advertising is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The global market for Selective Advertising in Personal is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Selective Advertising include Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, ByteDance, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Selective Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Selective Advertising.

The Selective Advertising market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Selective Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Selective Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Selective Advertising Market Report

Report Metric	Details
Report Name	Selective Advertising Market
Segment by Type	Display Advertising Interstitial Advertising Mobile Advertising Social Media Advertising Other
Segment by Application	Personal Commercial Government Other
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, ByteDance
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Selective Advertising company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Selective Advertising Market report?

Ans: The main players in the Selective Advertising Market are Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, ByteDance

What are the Application segmentation covered in the Selective Advertising Market report?

Ans: The Applications covered in the Selective Advertising Market report are Personal, Commercial, Government, Other

What are the Type segmentation covered in the Selective Advertising Market report?

Ans: The Types covered in the Selective Advertising Market report are Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Selective Advertising Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Display Advertising

1.2.3 Interstitial Advertising

1.2.4 Mobile Advertising

1.2.5 Social Media Advertising

1.2.6 Other

1.3 Market by Application

1.3.1 Global Selective Advertising Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Personal

1.3.3 Commercial

1.3.4 Government

1.3.5 Other

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Selective Advertising Market Perspective (2020-2031)

2.2 Global Selective Advertising Growth Trends by Region

2.2.1 Global Selective Advertising Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Selective Advertising Historic Market Size by Region (2020-2025)

2.2.3 Selective Advertising Forecasted Market Size by Region (2026-2031)

2.3 Selective Advertising Market Dynamics

2.3.1 Selective Advertising Industry Trends

2.3.2 Selective Advertising Market Drivers

2.3.3 Selective Advertising Market Challenges

2.3.4 Selective Advertising Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Selective Advertising Players by Revenue

3.1.1 Global Top Selective Advertising Players by Revenue (2020-2025)

3.1.2 Global Selective Advertising Revenue Market Share by Players (2020-2025)

3.2 Global Selective Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Selective Advertising Revenue

3.4 Global Selective Advertising Market Concentration Ratio

3.4.1 Global Selective Advertising Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Selective Advertising Revenue in 2024

3.5 Global Key Players of Selective Advertising Head office and Area Served

3.6 Global Key Players of Selective Advertising, Product and Application

3.7 Global Key Players of Selective Advertising, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Selective Advertising Breakdown Data by Type

4.1 Global Selective Advertising Historic Market Size by Type (2020-2025)

4.2 Global Selective Advertising Forecasted Market Size by Type (2026-2031)

5 Selective Advertising Breakdown Data by Application

5.1 Global Selective Advertising Historic Market Size by Application (2020-2025)

5.2 Global Selective Advertising Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Selective Advertising Market Size (2020-2031)

6.2 North America Selective Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Selective Advertising Market Size by Country (2020-2025)

6.4 North America Selective Advertising Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Selective Advertising Market Size (2020-2031)

7.2 Europe Selective Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Selective Advertising Market Size by Country (2020-2025)

7.4 Europe Selective Advertising Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Selective Advertising Market Size (2020-2031)

8.2 Asia-Pacific Selective Advertising Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Selective Advertising Market Size by Region (2020-2025)

8.4 Asia-Pacific Selective Advertising Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Selective Advertising Market Size (2020-2031)

9.2 Latin America Selective Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Selective Advertising Market Size by Country (2020-2025)

9.4 Latin America Selective Advertising Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Selective Advertising Market Size (2020-2031)

10.2 Middle East & Africa Selective Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Selective Advertising Market Size by Country (2020-2025)

10.4 Middle East & Africa Selective Advertising Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Facebook

11.1.1 Facebook Company Details

11.1.2 Facebook Business Overview

11.1.3 Facebook Selective Advertising Introduction

11.1.4 Facebook Revenue in Selective Advertising Business (2020-2025)

11.1.5 Facebook Recent Development

11.2 Google

11.2.1 Google Company Details

11.2.2 Google Business Overview

11.2.3 Google Selective Advertising Introduction

11.2.4 Google Revenue in Selective Advertising Business (2020-2025)

11.2.5 Google Recent Development

11.3 WordStream

11.3.1 WordStream Company Details

11.3.2 WordStream Business Overview

11.3.3 WordStream Selective Advertising Introduction

11.3.4 WordStream Revenue in Selective Advertising Business (2020-2025)

11.3.5 WordStream Recent Development

11.4 Sizmek

11.4.1 Sizmek Company Details

11.4.2 Sizmek Business Overview

11.4.3 Sizmek Selective Advertising Introduction

11.4.4 Sizmek Revenue in Selective Advertising Business (2020-2025)

11.4.5 Sizmek Recent Development

11.5 Marin Software

11.5.1 Marin Software Company Details

11.5.2 Marin Software Business Overview

11.5.3 Marin Software Selective Advertising Introduction

11.5.4 Marin Software Revenue in Selective Advertising Business (2020-2025)

11.5.5 Marin Software Recent Development

11.6 DataXu

11.6.1 DataXu Company Details

11.6.2 DataXu Business Overview

11.6.3 DataXu Selective Advertising Introduction

11.6.4 DataXu Revenue in Selective Advertising Business (2020-2025)

11.6.5 DataXu Recent Development

11.7 BaiDu

11.7.1 BaiDu Company Details

11.7.2 BaiDu Business Overview

11.7.3 BaiDu Selective Advertising Introduction

11.7.4 BaiDu Revenue in Selective Advertising Business (2020-2025)

11.7.5 BaiDu Recent Development

11.8 WeiBo

11.8.1 WeiBo Company Details

11.8.2 WeiBo Business Overview

11.8.3 WeiBo Selective Advertising Introduction

11.8.4 WeiBo Revenue in Selective Advertising Business (2020-2025)

11.8.5 WeiBo Recent Development

11.9 Twitter

11.9.1 Twitter Company Details

11.9.2 Twitter Business Overview

11.9.3 Twitter Selective Advertising Introduction

11.9.4 Twitter Revenue in Selective Advertising Business (2020-2025)

11.9.5 Twitter Recent Development

11.10 ByteDance

11.10.1 ByteDance Company Details

11.10.2 ByteDance Business Overview

11.10.3 ByteDance Selective Advertising Introduction

11.10.4 ByteDance Revenue in Selective Advertising Business (2020-2025)

11.10.5 ByteDance Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

List of Tables

Table 1. Global Selective Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Display Advertising

Table 3. Key Players of Interstitial Advertising

Table 4. Key Players of Mobile Advertising

Table 5. Key Players of Social Media Advertising

Table 6. Key Players of Other

Table 7. Global Selective Advertising Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 8. Global Selective Advertising Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 9. Global Selective Advertising Market Size by Region (2020-2025) & (US$ Million)

Table 10. Global Selective Advertising Market Share by Region (2020-2025)

Table 11. Global Selective Advertising Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 12. Global Selective Advertising Market Share by Region (2026-2031)

Table 13. Selective Advertising Market Trends

Table 14. Selective Advertising Market Drivers

Table 15. Selective Advertising Market Challenges

Table 16. Selective Advertising Market Restraints

Table 17. Global Selective Advertising Revenue by Players (2020-2025) & (US$ Million)

Table 18. Global Selective Advertising Market Share by Players (2020-2025)

Table 19. Global Top Selective Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Selective Advertising as of 2024)

Table 20. Ranking of Global Top Selective Advertising Companies by Revenue (US$ Million) in 2024

Table 21. Global 5 Largest Players Market Share by Selective Advertising Revenue (CR5 and HHI) & (2020-2025)

Table 22. Global Key Players of Selective Advertising, Headquarters and Area Served

Table 23. Global Key Players of Selective Advertising, Product and Application

Table 24. Global Key Players of Selective Advertising, Date of Enter into This Industry

Table 25. Mergers & Acquisitions, Expansion Plans

Table 26. Global Selective Advertising Market Size by Type (2020-2025) & (US$ Million)

Table 27. Global Selective Advertising Revenue Market Share by Type (2020-2025)

Table 28. Global Selective Advertising Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 29. Global Selective Advertising Revenue Market Share by Type (2026-2031)

Table 30. Global Selective Advertising Market Size by Application (2020-2025) & (US$ Million)

Table 31. Global Selective Advertising Revenue Market Share by Application (2020-2025)

Table 32. Global Selective Advertising Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 33. Global Selective Advertising Revenue Market Share by Application (2026-2031)

Table 34. North America Selective Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. North America Selective Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 36. North America Selective Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 37. Europe Selective Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 38. Europe Selective Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 39. Europe Selective Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 40. Asia-Pacific Selective Advertising Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 41. Asia-Pacific Selective Advertising Market Size by Region (2020-2025) & (US$ Million)

Table 42. Asia-Pacific Selective Advertising Market Size by Region (2026-2031) & (US$ Million)

Table 43. Latin America Selective Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Latin America Selective Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 45. Latin America Selective Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 46. Middle East & Africa Selective Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 47. Middle East & Africa Selective Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 48. Middle East & Africa Selective Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 49. Facebook Company Details

Table 50. Facebook Business Overview

Table 51. Facebook Selective Advertising Product

Table 52. Facebook Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 53. Facebook Recent Development

Table 54. Google Company Details

Table 55. Google Business Overview

Table 56. Google Selective Advertising Product

Table 57. Google Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 58. Google Recent Development

Table 59. WordStream Company Details

Table 60. WordStream Business Overview

Table 61. WordStream Selective Advertising Product

Table 62. WordStream Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 63. WordStream Recent Development

Table 64. Sizmek Company Details

Table 65. Sizmek Business Overview

Table 66. Sizmek Selective Advertising Product

Table 67. Sizmek Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 68. Sizmek Recent Development

Table 69. Marin Software Company Details

Table 70. Marin Software Business Overview

Table 71. Marin Software Selective Advertising Product

Table 72. Marin Software Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 73. Marin Software Recent Development

Table 74. DataXu Company Details

Table 75. DataXu Business Overview

Table 76. DataXu Selective Advertising Product

Table 77. DataXu Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 78. DataXu Recent Development

Table 79. BaiDu Company Details

Table 80. BaiDu Business Overview

Table 81. BaiDu Selective Advertising Product

Table 82. BaiDu Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 83. BaiDu Recent Development

Table 84. WeiBo Company Details

Table 85. WeiBo Business Overview

Table 86. WeiBo Selective Advertising Product

Table 87. WeiBo Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 88. WeiBo Recent Development

Table 89. Twitter Company Details

Table 90. Twitter Business Overview

Table 91. Twitter Selective Advertising Product

Table 92. Twitter Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 93. Twitter Recent Development

Table 94. ByteDance Company Details

Table 95. ByteDance Business Overview

Table 96. ByteDance Selective Advertising Product

Table 97. ByteDance Revenue in Selective Advertising Business (2020-2025) & (US$ Million)

Table 98. ByteDance Recent Development

Table 99. Research Programs/Design for This Report

Table 100. Key Data Information from Secondary Sources

Table 101. Key Data Information from Primary Sources

Table 102. Authors List of This Report

List of Figures

Figure 1. Selective Advertising Picture

Figure 2. Global Selective Advertising Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Selective Advertising Market Share by Type: 2024 VS 2031

Figure 4. Display Advertising Features

Figure 5. Interstitial Advertising Features

Figure 6. Mobile Advertising Features

Figure 7. Social Media Advertising Features

Figure 8. Other Features

Figure 9. Global Selective Advertising Market Size by Application (2020-2031) & (US$ Million)

Figure 10. Global Selective Advertising Market Share by Application: 2024 VS 2031

Figure 11. Personal Case Studies

Figure 12. Commercial Case Studies

Figure 13. Government Case Studies

Figure 14. Other Case Studies

Figure 15. Selective Advertising Report Years Considered

Figure 16. Global Selective Advertising Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 17. Global Selective Advertising Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 18. Global Selective Advertising Market Share by Region: 2024 VS 2031

Figure 19. Global Selective Advertising Market Share by Players in 2024

Figure 20. Global Top Selective Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Selective Advertising as of 2024)

Figure 21. The Top 10 and 5 Players Market Share by Selective Advertising Revenue in 2024

Figure 22. North America Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. North America Selective Advertising Market Share by Country (2020-2031)

Figure 24. United States Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. Canada Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. Europe Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Europe Selective Advertising Market Share by Country (2020-2031)

Figure 28. Germany Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. France Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. U.K. Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Italy Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Russia Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Nordic Countries Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Asia-Pacific Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Asia-Pacific Selective Advertising Market Share by Region (2020-2031)

Figure 36. China Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Japan Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. South Korea Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Southeast Asia Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. India Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Australia Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Latin America Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Latin America Selective Advertising Market Share by Country (2020-2031)

Figure 44. Mexico Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Brazil Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Middle East & Africa Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Middle East & Africa Selective Advertising Market Share by Country (2020-2031)

Figure 48. Turkey Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. Saudi Arabia Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. UAE Selective Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 51. Facebook Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 52. Google Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 53. WordStream Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 54. Sizmek Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 55. Marin Software Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 56. DataXu Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 57. BaiDu Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 58. WeiBo Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 59. Twitter Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 60. ByteDance Revenue Growth Rate in Selective Advertising Business (2020-2025)

Figure 61. Bottom-up and Top-down Approaches for This Report

Figure 62. Data Triangulation

Figure 63. Key Executives Interviewed

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