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Global Ad Server Market Research Report 2025
Published Date: September 2025
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Report Code: QYRE-Auto-7B2891
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Global Ad Server Market Insights and Forecast to 2028
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Global Ad Server Market Research Report 2025

Code: QYRE-Auto-7B2891
Report
September 2025
Pages:71
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Ad Server Market

The global market for Ad Server was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.
North American market for Ad Server is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Ad Server is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Ad Server in Publishers is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Ad Server include Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare, Outbrain, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Server, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Server.
The Ad Server market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Ad Server market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Server companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Ad Server Market Report

Report Metric Details
Report Name Ad Server Market
Segment by Type
  • Cloud-based
  • On-premises
Segment by Application
  • Publishers
  • Advertisers
  • Other
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare, Outbrain
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Ad Server company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Ad Server Market report?

Ans: The main players in the Ad Server Market are Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare, Outbrain

What are the Application segmentation covered in the Ad Server Market report?

Ans: The Applications covered in the Ad Server Market report are Publishers, Advertisers, Other

What are the Type segmentation covered in the Ad Server Market report?

Ans: The Types covered in the Ad Server Market report are Cloud-based, On-premises

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Server Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global Ad Server Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Publishers
1.3.3 Advertisers
1.3.4 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Server Market Perspective (2020-2031)
2.2 Global Ad Server Growth Trends by Region
2.2.1 Global Ad Server Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Ad Server Historic Market Size by Region (2020-2025)
2.2.3 Ad Server Forecasted Market Size by Region (2026-2031)
2.3 Ad Server Market Dynamics
2.3.1 Ad Server Industry Trends
2.3.2 Ad Server Market Drivers
2.3.3 Ad Server Market Challenges
2.3.4 Ad Server Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Server Players by Revenue
3.1.1 Global Top Ad Server Players by Revenue (2020-2025)
3.1.2 Global Ad Server Revenue Market Share by Players (2020-2025)
3.2 Global Ad Server Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Ad Server Revenue
3.4 Global Ad Server Market Concentration Ratio
3.4.1 Global Ad Server Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Server Revenue in 2024
3.5 Global Key Players of Ad Server Head office and Area Served
3.6 Global Key Players of Ad Server, Product and Application
3.7 Global Key Players of Ad Server, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Server Breakdown Data by Type
4.1 Global Ad Server Historic Market Size by Type (2020-2025)
4.2 Global Ad Server Forecasted Market Size by Type (2026-2031)
5 Ad Server Breakdown Data by Application
5.1 Global Ad Server Historic Market Size by Application (2020-2025)
5.2 Global Ad Server Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Ad Server Market Size (2020-2031)
6.2 North America Ad Server Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Ad Server Market Size by Country (2020-2025)
6.4 North America Ad Server Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Server Market Size (2020-2031)
7.2 Europe Ad Server Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Ad Server Market Size by Country (2020-2025)
7.4 Europe Ad Server Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Server Market Size (2020-2031)
8.2 Asia-Pacific Ad Server Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Ad Server Market Size by Region (2020-2025)
8.4 Asia-Pacific Ad Server Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Server Market Size (2020-2031)
9.2 Latin America Ad Server Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Ad Server Market Size by Country (2020-2025)
9.4 Latin America Ad Server Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Server Market Size (2020-2031)
10.2 Middle East & Africa Ad Server Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Ad Server Market Size by Country (2020-2025)
10.4 Middle East & Africa Ad Server Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Ad Server Introduction
11.1.4 Google Revenue in Ad Server Business (2020-2025)
11.1.5 Google Recent Development
11.2 AdButler
11.2.1 AdButler Company Details
11.2.2 AdButler Business Overview
11.2.3 AdButler Ad Server Introduction
11.2.4 AdButler Revenue in Ad Server Business (2020-2025)
11.2.5 AdButler Recent Development
11.3 Adzerk
11.3.1 Adzerk Company Details
11.3.2 Adzerk Business Overview
11.3.3 Adzerk Ad Server Introduction
11.3.4 Adzerk Revenue in Ad Server Business (2020-2025)
11.3.5 Adzerk Recent Development
11.4 Epom Ad Server
11.4.1 Epom Ad Server Company Details
11.4.2 Epom Ad Server Business Overview
11.4.3 Epom Ad Server Ad Server Introduction
11.4.4 Epom Ad Server Revenue in Ad Server Business (2020-2025)
11.4.5 Epom Ad Server Recent Development
11.5 Revive Adserver
11.5.1 Revive Adserver Company Details
11.5.2 Revive Adserver Business Overview
11.5.3 Revive Adserver Ad Server Introduction
11.5.4 Revive Adserver Revenue in Ad Server Business (2020-2025)
11.5.5 Revive Adserver Recent Development
11.6 Facebook
11.6.1 Facebook Company Details
11.6.2 Facebook Business Overview
11.6.3 Facebook Ad Server Introduction
11.6.4 Facebook Revenue in Ad Server Business (2020-2025)
11.6.5 Facebook Recent Development
11.7 OIO Publisher
11.7.1 OIO Publisher Company Details
11.7.2 OIO Publisher Business Overview
11.7.3 OIO Publisher Ad Server Introduction
11.7.4 OIO Publisher Revenue in Ad Server Business (2020-2025)
11.7.5 OIO Publisher Recent Development
11.8 AdGlare
11.8.1 AdGlare Company Details
11.8.2 AdGlare Business Overview
11.8.3 AdGlare Ad Server Introduction
11.8.4 AdGlare Revenue in Ad Server Business (2020-2025)
11.8.5 AdGlare Recent Development
11.9 Outbrain
11.9.1 Outbrain Company Details
11.9.2 Outbrain Business Overview
11.9.3 Outbrain Ad Server Introduction
11.9.4 Outbrain Revenue in Ad Server Business (2020-2025)
11.9.5 Outbrain Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Ad Server Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Cloud-based
 Table 3. Key Players of On-premises
 Table 4. Global Ad Server Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Ad Server Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Ad Server Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Ad Server Market Share by Region (2020-2025)
 Table 8. Global Ad Server Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Ad Server Market Share by Region (2026-2031)
 Table 10. Ad Server Market Trends
 Table 11. Ad Server Market Drivers
 Table 12. Ad Server Market Challenges
 Table 13. Ad Server Market Restraints
 Table 14. Global Ad Server Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Ad Server Market Share by Players (2020-2025)
 Table 16. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2024)
 Table 17. Ranking of Global Top Ad Server Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Ad Server Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Ad Server, Headquarters and Area Served
 Table 20. Global Key Players of Ad Server, Product and Application
 Table 21. Global Key Players of Ad Server, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Ad Server Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Ad Server Revenue Market Share by Type (2020-2025)
 Table 25. Global Ad Server Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Ad Server Revenue Market Share by Type (2026-2031)
 Table 27. Global Ad Server Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Ad Server Revenue Market Share by Application (2020-2025)
 Table 29. Global Ad Server Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Ad Server Revenue Market Share by Application (2026-2031)
 Table 31. North America Ad Server Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Ad Server Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Ad Server Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Ad Server Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Ad Server Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Ad Server Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Ad Server Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Ad Server Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Ad Server Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Ad Server Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Ad Server Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Ad Server Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Ad Server Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Ad Server Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Ad Server Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Google Company Details
 Table 47. Google Business Overview
 Table 48. Google Ad Server Product
 Table 49. Google Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 50. Google Recent Development
 Table 51. AdButler Company Details
 Table 52. AdButler Business Overview
 Table 53. AdButler Ad Server Product
 Table 54. AdButler Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 55. AdButler Recent Development
 Table 56. Adzerk Company Details
 Table 57. Adzerk Business Overview
 Table 58. Adzerk Ad Server Product
 Table 59. Adzerk Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 60. Adzerk Recent Development
 Table 61. Epom Ad Server Company Details
 Table 62. Epom Ad Server Business Overview
 Table 63. Epom Ad Server Ad Server Product
 Table 64. Epom Ad Server Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 65. Epom Ad Server Recent Development
 Table 66. Revive Adserver Company Details
 Table 67. Revive Adserver Business Overview
 Table 68. Revive Adserver Ad Server Product
 Table 69. Revive Adserver Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 70. Revive Adserver Recent Development
 Table 71. Facebook Company Details
 Table 72. Facebook Business Overview
 Table 73. Facebook Ad Server Product
 Table 74. Facebook Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 75. Facebook Recent Development
 Table 76. OIO Publisher Company Details
 Table 77. OIO Publisher Business Overview
 Table 78. OIO Publisher Ad Server Product
 Table 79. OIO Publisher Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 80. OIO Publisher Recent Development
 Table 81. AdGlare Company Details
 Table 82. AdGlare Business Overview
 Table 83. AdGlare Ad Server Product
 Table 84. AdGlare Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 85. AdGlare Recent Development
 Table 86. Outbrain Company Details
 Table 87. Outbrain Business Overview
 Table 88. Outbrain Ad Server Product
 Table 89. Outbrain Revenue in Ad Server Business (2020-2025) & (US$ Million)
 Table 90. Outbrain Recent Development
 Table 91. Research Programs/Design for This Report
 Table 92. Key Data Information from Secondary Sources
 Table 93. Key Data Information from Primary Sources
 Table 94. Authors List of This Report


List of Figures
 Figure 1. Ad Server Picture
 Figure 2. Global Ad Server Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Ad Server Market Share by Type: 2024 VS 2031
 Figure 4. Cloud-based Features
 Figure 5. On-premises Features
 Figure 6. Global Ad Server Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Ad Server Market Share by Application: 2024 VS 2031
 Figure 8. Publishers Case Studies
 Figure 9. Advertisers Case Studies
 Figure 10. Other Case Studies
 Figure 11. Ad Server Report Years Considered
 Figure 12. Global Ad Server Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 13. Global Ad Server Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 14. Global Ad Server Market Share by Region: 2024 VS 2031
 Figure 15. Global Ad Server Market Share by Players in 2024
 Figure 16. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2024)
 Figure 17. The Top 10 and 5 Players Market Share by Ad Server Revenue in 2024
 Figure 18. North America Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 19. North America Ad Server Market Share by Country (2020-2031)
 Figure 20. United States Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. Canada Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Europe Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Ad Server Market Share by Country (2020-2031)
 Figure 24. Germany Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. France Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. U.K. Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Italy Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Russia Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Nordic Countries Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Asia-Pacific Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Ad Server Market Share by Region (2020-2031)
 Figure 32. China Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Japan Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. South Korea Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Southeast Asia Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. India Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Australia Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Latin America Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Ad Server Market Share by Country (2020-2031)
 Figure 40. Mexico Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Brazil Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Middle East & Africa Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Ad Server Market Share by Country (2020-2031)
 Figure 44. Turkey Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Saudi Arabia Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. UAE Ad Server Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Google Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 48. AdButler Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 49. Adzerk Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 50. Epom Ad Server Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 51. Revive Adserver Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 52. Facebook Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 53. OIO Publisher Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 54. AdGlare Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 55. Outbrain Revenue Growth Rate in Ad Server Business (2020-2025)
 Figure 56. Bottom-up and Top-down Approaches for This Report
 Figure 57. Data Triangulation
 Figure 58. Key Executives Interviewed
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