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Global Ad Server Market Research Report 2024

Published Date: February 2024

Report Code: QYRE-Auto-7B2891

Global Ad Server Market Insights and Forecast to 2028

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Global Ad Server Market Research Report 2024

Code: QYRE-Auto-7B2891

Report

February 2024

Pages:78

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

GOOGLE INC

AdButler

Adzerk

Epom Ad Server

Revive Adserver

Facebook

OIO Publisher

AdGlare

Outbrain

Ad Server Market

An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.

The global Ad Server market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Ad Server in Publishers is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Ad Server include Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare and Outbrain, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Ad Server, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Server.

Report Scope

The Ad Server market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Server market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Ad Server companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Ad Server Market Report

Report Metric	Details
Report Name	Ad Server Market
Segment by Type	Cloud-based On-premises
Segment by Application	Publishers Advertisers Other
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare, Outbrain
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Server companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Ad Server Market report?

Ans: The main players in the Ad Server Market are Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare, Outbrain

What are the Application segmentation covered in the Ad Server Market report?

Ans: The Applications covered in the Ad Server Market report are Publishers, Advertisers, Other

What are the Type segmentation covered in the Ad Server Market report?

Ans: The Types covered in the Ad Server Market report are Cloud-based, On-premises

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Ad Server Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Cloud-based

1.2.3 On-premises

1.3 Market by Application

1.3.1 Global Ad Server Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Publishers

1.3.3 Advertisers

1.3.4 Other

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Ad Server Market Perspective (2019-2030)

2.2 Ad Server Growth Trends by Region

2.2.1 Global Ad Server Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Ad Server Historic Market Size by Region (2019-2024)

2.2.3 Ad Server Forecasted Market Size by Region (2025-2030)

2.3 Ad Server Market Dynamics

2.3.1 Ad Server Industry Trends

2.3.2 Ad Server Market Drivers

2.3.3 Ad Server Market Challenges

2.3.4 Ad Server Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Ad Server Players by Revenue

3.1.1 Global Top Ad Server Players by Revenue (2019-2024)

3.1.2 Global Ad Server Revenue Market Share by Players (2019-2024)

3.2 Global Ad Server Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Ad Server Revenue

3.4 Global Ad Server Market Concentration Ratio

3.4.1 Global Ad Server Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Ad Server Revenue in 2023

3.5 Ad Server Key Players Head office and Area Served

3.6 Key Players Ad Server Product Solution and Service

3.7 Date of Enter into Ad Server Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Ad Server Breakdown Data by Type

4.1 Global Ad Server Historic Market Size by Type (2019-2024)

4.2 Global Ad Server Forecasted Market Size by Type (2025-2030)

5 Ad Server Breakdown Data by Application

5.1 Global Ad Server Historic Market Size by Application (2019-2024)

5.2 Global Ad Server Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Ad Server Market Size (2019-2030)

6.2 North America Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Ad Server Market Size by Country (2019-2024)

6.4 North America Ad Server Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Ad Server Market Size (2019-2030)

7.2 Europe Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Ad Server Market Size by Country (2019-2024)

7.4 Europe Ad Server Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Ad Server Market Size (2019-2030)

8.2 Asia-Pacific Ad Server Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Ad Server Market Size by Region (2019-2024)

8.4 Asia-Pacific Ad Server Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Ad Server Market Size (2019-2030)

9.2 Latin America Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Ad Server Market Size by Country (2019-2024)

9.4 Latin America Ad Server Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Ad Server Market Size (2019-2030)

10.2 Middle East & Africa Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Ad Server Market Size by Country (2019-2024)

10.4 Middle East & Africa Ad Server Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Google

11.1.1 Google Company Detail

11.1.2 Google Business Overview

11.1.3 Google Ad Server Introduction

11.1.4 Google Revenue in Ad Server Business (2019-2024)

11.1.5 Google Recent Development

11.2 AdButler

11.2.1 AdButler Company Detail

11.2.2 AdButler Business Overview

11.2.3 AdButler Ad Server Introduction

11.2.4 AdButler Revenue in Ad Server Business (2019-2024)

11.2.5 AdButler Recent Development

11.3 Adzerk

11.3.1 Adzerk Company Detail

11.3.2 Adzerk Business Overview

11.3.3 Adzerk Ad Server Introduction

11.3.4 Adzerk Revenue in Ad Server Business (2019-2024)

11.3.5 Adzerk Recent Development

11.4 Epom Ad Server

11.4.1 Epom Ad Server Company Detail

11.4.2 Epom Ad Server Business Overview

11.4.3 Epom Ad Server Ad Server Introduction

11.4.4 Epom Ad Server Revenue in Ad Server Business (2019-2024)

11.4.5 Epom Ad Server Recent Development

11.5 Revive Adserver

11.5.1 Revive Adserver Company Detail

11.5.2 Revive Adserver Business Overview

11.5.3 Revive Adserver Ad Server Introduction

11.5.4 Revive Adserver Revenue in Ad Server Business (2019-2024)

11.5.5 Revive Adserver Recent Development

11.6 Facebook

11.6.1 Facebook Company Detail

11.6.2 Facebook Business Overview

11.6.3 Facebook Ad Server Introduction

11.6.4 Facebook Revenue in Ad Server Business (2019-2024)

11.6.5 Facebook Recent Development

11.7 OIO Publisher

11.7.1 OIO Publisher Company Detail

11.7.2 OIO Publisher Business Overview

11.7.3 OIO Publisher Ad Server Introduction

11.7.4 OIO Publisher Revenue in Ad Server Business (2019-2024)

11.7.5 OIO Publisher Recent Development

11.8 AdGlare

11.8.1 AdGlare Company Detail

11.8.2 AdGlare Business Overview

11.8.3 AdGlare Ad Server Introduction

11.8.4 AdGlare Revenue in Ad Server Business (2019-2024)

11.8.5 AdGlare Recent Development

11.9 Outbrain

11.9.1 Outbrain Company Detail

11.9.2 Outbrain Business Overview

11.9.3 Outbrain Ad Server Introduction

11.9.4 Outbrain Revenue in Ad Server Business (2019-2024)

11.9.5 Outbrain Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

GOOGLE INC

AdButler

Adzerk

Epom Ad Server

Revive Adserver

Facebook

OIO Publisher

AdGlare

Outbrain

List of Tables

Table 1. Global Ad Server Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Cloud-based

Table 3. Key Players of On-premises

Table 4. Global Ad Server Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Ad Server Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Ad Server Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Ad Server Market Share by Region (2019-2024)

Table 8. Global Ad Server Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Ad Server Market Share by Region (2025-2030)

Table 10. Ad Server Market Trends

Table 11. Ad Server Market Drivers

Table 12. Ad Server Market Challenges

Table 13. Ad Server Market Restraints

Table 14. Global Ad Server Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Ad Server Market Share by Players (2019-2024)

Table 16. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2023)

Table 17. Ranking of Global Top Ad Server Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Ad Server Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Ad Server Product Solution and Service

Table 21. Date of Enter into Ad Server Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Ad Server Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Ad Server Revenue Market Share by Type (2019-2024)

Table 25. Global Ad Server Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Ad Server Revenue Market Share by Type (2025-2030)

Table 27. Global Ad Server Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Ad Server Revenue Market Share by Application (2019-2024)

Table 29. Global Ad Server Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Ad Server Revenue Market Share by Application (2025-2030)

Table 31. North America Ad Server Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Ad Server Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Ad Server Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Ad Server Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Ad Server Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Ad Server Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Ad Server Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Ad Server Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Ad Server Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Ad Server Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Ad Server Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Ad Server Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Ad Server Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Ad Server Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Ad Server Market Size by Country (2025-2030) & (US$ Million)

Table 46. Google Company Detail

Table 47. Google Business Overview

Table 48. Google Ad Server Product

Table 49. Google Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 50. Google Recent Development

Table 51. AdButler Company Detail

Table 52. AdButler Business Overview

Table 53. AdButler Ad Server Product

Table 54. AdButler Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 55. AdButler Recent Development

Table 56. Adzerk Company Detail

Table 57. Adzerk Business Overview

Table 58. Adzerk Ad Server Product

Table 59. Adzerk Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 60. Adzerk Recent Development

Table 61. Epom Ad Server Company Detail

Table 62. Epom Ad Server Business Overview

Table 63. Epom Ad Server Ad Server Product

Table 64. Epom Ad Server Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 65. Epom Ad Server Recent Development

Table 66. Revive Adserver Company Detail

Table 67. Revive Adserver Business Overview

Table 68. Revive Adserver Ad Server Product

Table 69. Revive Adserver Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 70. Revive Adserver Recent Development

Table 71. Facebook Company Detail

Table 72. Facebook Business Overview

Table 73. Facebook Ad Server Product

Table 74. Facebook Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 75. Facebook Recent Development

Table 76. OIO Publisher Company Detail

Table 77. OIO Publisher Business Overview

Table 78. OIO Publisher Ad Server Product

Table 79. OIO Publisher Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 80. OIO Publisher Recent Development

Table 81. AdGlare Company Detail

Table 82. AdGlare Business Overview

Table 83. AdGlare Ad Server Product

Table 84. AdGlare Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 85. AdGlare Recent Development

Table 86. Outbrain Company Detail

Table 87. Outbrain Business Overview

Table 88. Outbrain Ad Server Product

Table 89. Outbrain Revenue in Ad Server Business (2019-2024) & (US$ Million)

Table 90. Outbrain Recent Development

Table 91. Research Programs/Design for This Report

Table 92. Key Data Information from Secondary Sources

Table 93. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Ad Server Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Ad Server Market Share by Type: 2023 VS 2030

Figure 3. Cloud-based Features

Figure 4. On-premises Features

Figure 5. Global Ad Server Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Ad Server Market Share by Application: 2023 VS 2030

Figure 7. Publishers Case Studies

Figure 8. Advertisers Case Studies

Figure 9. Other Case Studies

Figure 10. Ad Server Report Years Considered

Figure 11. Global Ad Server Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 12. Global Ad Server Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 13. Global Ad Server Market Share by Region: 2023 VS 2030

Figure 14. Global Ad Server Market Share by Players in 2023

Figure 15. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2023)

Figure 16. The Top 10 and 5 Players Market Share by Ad Server Revenue in 2023

Figure 17. North America Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 18. North America Ad Server Market Share by Country (2019-2030)

Figure 19. United States Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 20. Canada Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. Europe Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 22. Europe Ad Server Market Share by Country (2019-2030)

Figure 23. Germany Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. France Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. U.K. Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 26. Italy Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. Russia Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. Nordic Countries Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Asia-Pacific Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Asia-Pacific Ad Server Market Share by Region (2019-2030)

Figure 31. China Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Japan Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. South Korea Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 34. Southeast Asia Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. India Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. Australia Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Latin America Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. Latin America Ad Server Market Share by Country (2019-2030)

Figure 39. Mexico Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Brazil Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Middle East & Africa Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 42. Middle East & Africa Ad Server Market Share by Country (2019-2030)

Figure 43. Turkey Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Saudi Arabia Ad Server Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Google Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 46. AdButler Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 47. Adzerk Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 48. Epom Ad Server Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 49. Revive Adserver Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 50. Facebook Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 51. OIO Publisher Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 52. AdGlare Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 53. Outbrain Revenue Growth Rate in Ad Server Business (2019-2024)

Figure 54. Bottom-up and Top-down Approaches for This Report

Figure 55. Data Triangulation

Figure 56. Key Executives Interviewed

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