Global Shared Micromobility Market Research Report 2023

The global Shared Micromobility market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Shared Micromobility is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Shared Micromobility is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Shared Micromobility in Shared E-Bikes is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Shared Micromobility include Hellobike, DiDi Bike, Meituan, Lime, Uber, Bird Rides, Inc., Ningbo Xiaoliu Sharing, SANSON and Lyft, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Shared Micromobility, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Shared Micromobility.

The Shared Micromobility market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Shared Micromobility market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Shared Micromobility companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Shared Micromobility Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Swappable Battery

1.2.3 Fixed Battery

1.3 Market by Application

1.3.1 Global Shared Micromobility Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Shared E-Bikes

1.3.3 Shared E-Scooters

1.3.4 Electric Mopeds

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Shared Micromobility Market Perspective (2018-2029)

2.2 Shared Micromobility Growth Trends by Region

2.2.1 Global Shared Micromobility Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Shared Micromobility Historic Market Size by Region (2018-2023)

2.2.3 Shared Micromobility Forecasted Market Size by Region (2024-2029)

2.3 Shared Micromobility Market Dynamics

2.3.1 Shared Micromobility Industry Trends

2.3.2 Shared Micromobility Market Drivers

2.3.3 Shared Micromobility Market Challenges

2.3.4 Shared Micromobility Market Restraints

3.1 Global Top Shared Micromobility Players by Revenue

3.1.1 Global Top Shared Micromobility Players by Revenue (2018-2023)

3.1.2 Global Shared Micromobility Revenue Market Share by Players (2018-2023)

3.2 Global Shared Micromobility Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Shared Micromobility Revenue

3.4 Global Shared Micromobility Market Concentration Ratio

3.4.1 Global Shared Micromobility Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Shared Micromobility Revenue in 2022

3.5 Shared Micromobility Key Players Head office and Area Served

3.6 Key Players Shared Micromobility Product Solution and Service

3.7 Date of Enter into Shared Micromobility Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Shared Micromobility Historic Market Size by Type (2018-2023)

4.2 Global Shared Micromobility Forecasted Market Size by Type (2024-2029)

5.1 Global Shared Micromobility Historic Market Size by Application (2018-2023)

5.2 Global Shared Micromobility Forecasted Market Size by Application (2024-2029)

6.1 North America Shared Micromobility Market Size (2018-2029)

6.2 North America Shared Micromobility Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Shared Micromobility Market Size by Country (2018-2023)

6.4 North America Shared Micromobility Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Shared Micromobility Market Size (2018-2029)

7.2 Europe Shared Micromobility Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Shared Micromobility Market Size by Country (2018-2023)

7.4 Europe Shared Micromobility Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Shared Micromobility Market Size (2018-2029)

8.2 Asia-Pacific Shared Micromobility Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Shared Micromobility Market Size by Region (2018-2023)

8.4 Asia-Pacific Shared Micromobility Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Shared Micromobility Market Size (2018-2029)

9.2 Latin America Shared Micromobility Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Shared Micromobility Market Size by Country (2018-2023)

9.4 Latin America Shared Micromobility Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Shared Micromobility Market Size (2018-2029)

10.2 Middle East & Africa Shared Micromobility Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Shared Micromobility Market Size by Country (2018-2023)

10.4 Middle East & Africa Shared Micromobility Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Hellobike

11.1.1 Hellobike Company Detail

11.1.2 Hellobike Business Overview

11.1.3 Hellobike Shared Micromobility Introduction

11.1.4 Hellobike Revenue in Shared Micromobility Business (2018-2023)

11.1.5 Hellobike Recent Development

11.2 DiDi Bike

11.2.1 DiDi Bike Company Detail

11.2.2 DiDi Bike Business Overview

11.2.3 DiDi Bike Shared Micromobility Introduction

11.2.4 DiDi Bike Revenue in Shared Micromobility Business (2018-2023)

11.2.5 DiDi Bike Recent Development

11.3 Meituan

11.3.1 Meituan Company Detail

11.3.2 Meituan Business Overview

11.3.3 Meituan Shared Micromobility Introduction

11.3.4 Meituan Revenue in Shared Micromobility Business (2018-2023)

11.3.5 Meituan Recent Development

11.4 Lime

11.4.1 Lime Company Detail

11.4.2 Lime Business Overview

11.4.3 Lime Shared Micromobility Introduction

11.4.4 Lime Revenue in Shared Micromobility Business (2018-2023)

11.4.5 Lime Recent Development

11.5 Uber

11.5.1 Uber Company Detail

11.5.2 Uber Business Overview

11.5.3 Uber Shared Micromobility Introduction

11.5.4 Uber Revenue in Shared Micromobility Business (2018-2023)

11.5.5 Uber Recent Development

11.6 Bird Rides, Inc.

11.6.1 Bird Rides, Inc. Company Detail

11.6.2 Bird Rides, Inc. Business Overview

11.6.3 Bird Rides, Inc. Shared Micromobility Introduction

11.6.4 Bird Rides, Inc. Revenue in Shared Micromobility Business (2018-2023)

11.6.5 Bird Rides, Inc. Recent Development

11.7 Ningbo Xiaoliu Sharing

11.7.1 Ningbo Xiaoliu Sharing Company Detail

11.7.2 Ningbo Xiaoliu Sharing Business Overview

11.7.3 Ningbo Xiaoliu Sharing Shared Micromobility Introduction

11.7.4 Ningbo Xiaoliu Sharing Revenue in Shared Micromobility Business (2018-2023)

11.7.5 Ningbo Xiaoliu Sharing Recent Development

11.8 SANSON

11.8.1 SANSON Company Detail

11.8.2 SANSON Business Overview

11.8.3 SANSON Shared Micromobility Introduction

11.8.4 SANSON Revenue in Shared Micromobility Business (2018-2023)

11.8.5 SANSON Recent Development

11.9 Lyft

11.9.1 Lyft Company Detail

11.9.2 Lyft Business Overview

11.9.3 Lyft Shared Micromobility Introduction

11.9.4 Lyft Revenue in Shared Micromobility Business (2018-2023)

11.9.5 Lyft Recent Development

11.10 TIER

11.10.1 TIER Company Detail

11.10.2 TIER Business Overview

11.10.3 TIER Shared Micromobility Introduction

11.10.4 TIER Revenue in Shared Micromobility Business (2018-2023)

11.10.5 TIER Recent Development

11.11 Cityscoot

11.11.1 Cityscoot Company Detail

11.11.2 Cityscoot Business Overview

11.11.3 Cityscoot Shared Micromobility Introduction

11.11.4 Cityscoot Revenue in Shared Micromobility Business (2018-2023)

11.11.5 Cityscoot Recent Development

11.12 Cooltra

11.12.1 Cooltra Company Detail

11.12.2 Cooltra Business Overview

11.12.3 Cooltra Shared Micromobility Introduction

11.12.4 Cooltra Revenue in Shared Micromobility Business (2018-2023)

11.12.5 Cooltra Recent Development

11.13 Spin

11.13.1 Spin Company Detail

11.13.2 Spin Business Overview

11.13.3 Spin Shared Micromobility Introduction

11.13.4 Spin Revenue in Shared Micromobility Business (2018-2023)

11.13.5 Spin Recent Development

11.14 Dott

11.14.1 Dott Company Detail

11.14.2 Dott Business Overview

11.14.3 Dott Shared Micromobility Introduction

11.14.4 Dott Revenue in Shared Micromobility Business (2018-2023)

11.14.5 Dott Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Shared Micromobility Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Swappable Battery

    Table 3. Key Players of Fixed Battery

    Table 4. Global Shared Micromobility Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Shared Micromobility Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Shared Micromobility Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Shared Micromobility Market Share by Region (2018-2023)

    Table 8. Global Shared Micromobility Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Shared Micromobility Market Share by Region (2024-2029)

    Table 10. Shared Micromobility Market Trends

    Table 11. Shared Micromobility Market Drivers

    Table 12. Shared Micromobility Market Challenges

    Table 13. Shared Micromobility Market Restraints

    Table 14. Global Shared Micromobility Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Shared Micromobility Market Share by Players (2018-2023)

    Table 16. Global Top Shared Micromobility Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Shared Micromobility as of 2022)

    Table 17. Ranking of Global Top Shared Micromobility Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Shared Micromobility Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Shared Micromobility Product Solution and Service

    Table 21. Date of Enter into Shared Micromobility Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Shared Micromobility Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Shared Micromobility Revenue Market Share by Type (2018-2023)

    Table 25. Global Shared Micromobility Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Shared Micromobility Revenue Market Share by Type (2024-2029)

    Table 27. Global Shared Micromobility Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Shared Micromobility Revenue Market Share by Application (2018-2023)

    Table 29. Global Shared Micromobility Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Shared Micromobility Revenue Market Share by Application (2024-2029)

    Table 31. North America Shared Micromobility Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Shared Micromobility Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Shared Micromobility Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Shared Micromobility Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Shared Micromobility Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Shared Micromobility Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Shared Micromobility Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Shared Micromobility Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Shared Micromobility Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Shared Micromobility Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Shared Micromobility Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Shared Micromobility Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Shared Micromobility Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Shared Micromobility Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Shared Micromobility Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Hellobike Company Detail

    Table 47. Hellobike Business Overview

    Table 48. Hellobike Shared Micromobility Product

    Table 49. Hellobike Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 50. Hellobike Recent Development

    Table 51. DiDi Bike Company Detail

    Table 52. DiDi Bike Business Overview

    Table 53. DiDi Bike Shared Micromobility Product

    Table 54. DiDi Bike Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 55. DiDi Bike Recent Development

    Table 56. Meituan Company Detail

    Table 57. Meituan Business Overview

    Table 58. Meituan Shared Micromobility Product

    Table 59. Meituan Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 60. Meituan Recent Development

    Table 61. Lime Company Detail

    Table 62. Lime Business Overview

    Table 63. Lime Shared Micromobility Product

    Table 64. Lime Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 65. Lime Recent Development

    Table 66. Uber Company Detail

    Table 67. Uber Business Overview

    Table 68. Uber Shared Micromobility Product

    Table 69. Uber Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 70. Uber Recent Development

    Table 71. Bird Rides, Inc. Company Detail

    Table 72. Bird Rides, Inc. Business Overview

    Table 73. Bird Rides, Inc. Shared Micromobility Product

    Table 74. Bird Rides, Inc. Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 75. Bird Rides, Inc. Recent Development

    Table 76. Ningbo Xiaoliu Sharing Company Detail

    Table 77. Ningbo Xiaoliu Sharing Business Overview

    Table 78. Ningbo Xiaoliu Sharing Shared Micromobility Product

    Table 79. Ningbo Xiaoliu Sharing Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 80. Ningbo Xiaoliu Sharing Recent Development

    Table 81. SANSON Company Detail

    Table 82. SANSON Business Overview

    Table 83. SANSON Shared Micromobility Product

    Table 84. SANSON Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 85. SANSON Recent Development

    Table 86. Lyft Company Detail

    Table 87. Lyft Business Overview

    Table 88. Lyft Shared Micromobility Product

    Table 89. Lyft Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 90. Lyft Recent Development

    Table 91. TIER Company Detail

    Table 92. TIER Business Overview

    Table 93. TIER Shared Micromobility Product

    Table 94. TIER Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 95. TIER Recent Development

    Table 96. Cityscoot Company Detail

    Table 97. Cityscoot Business Overview

    Table 98. Cityscoot Shared Micromobility Product

    Table 99. Cityscoot Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 100. Cityscoot Recent Development

    Table 101. Cooltra Company Detail

    Table 102. Cooltra Business Overview

    Table 103. Cooltra Shared Micromobility Product

    Table 104. Cooltra Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 105. Cooltra Recent Development

    Table 106. Spin Company Detail

    Table 107. Spin Business Overview

    Table 108. Spin Shared Micromobility Product

    Table 109. Spin Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 110. Spin Recent Development

    Table 111. Dott Company Detail

    Table 112. Dott Business Overview

    Table 113. Dott Shared Micromobility Product

    Table 114. Dott Revenue in Shared Micromobility Business (2018-2023) & (US$ Million)

    Table 115. Dott Recent Development

    Table 116. Research Programs/Design for This Report

    Table 117. Key Data Information from Secondary Sources

    Table 118. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Shared Micromobility Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Shared Micromobility Market Share by Type: 2022 VS 2029

    Figure 3. Swappable Battery Features

    Figure 4. Fixed Battery Features

    Figure 5. Global Shared Micromobility Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Shared Micromobility Market Share by Application: 2022 VS 2029

    Figure 7. Shared E-Bikes Case Studies

    Figure 8. Shared E-Scooters Case Studies

    Figure 9. Electric Mopeds Case Studies

    Figure 10. Shared Micromobility Report Years Considered

    Figure 11. Global Shared Micromobility Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 12. Global Shared Micromobility Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 13. Global Shared Micromobility Market Share by Region: 2022 VS 2029

    Figure 14. Global Shared Micromobility Market Share by Players in 2022

    Figure 15. Global Top Shared Micromobility Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Shared Micromobility as of 2022)

    Figure 16. The Top 10 and 5 Players Market Share by Shared Micromobility Revenue in 2022

    Figure 17. North America Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 18. North America Shared Micromobility Market Share by Country (2018-2029)

    Figure 19. United States Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. Canada Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Europe Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe Shared Micromobility Market Share by Country (2018-2029)

    Figure 23. Germany Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. France Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. U.K. Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. Italy Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Russia Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Nordic Countries Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Asia-Pacific Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific Shared Micromobility Market Share by Region (2018-2029)

    Figure 31. China Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Japan Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. South Korea Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. Southeast Asia Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. India Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Australia Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Latin America Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America Shared Micromobility Market Share by Country (2018-2029)

    Figure 39. Mexico Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Brazil Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Middle East & Africa Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa Shared Micromobility Market Share by Country (2018-2029)

    Figure 43. Turkey Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Saudi Arabia Shared Micromobility Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Hellobike Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 46. DiDi Bike Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 47. Meituan Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 48. Lime Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 49. Uber Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 50. Bird Rides, Inc. Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 51. Ningbo Xiaoliu Sharing Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 52. SANSON Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 53. Lyft Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 54. TIER Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 55. Cityscoot Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 56. Cooltra Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 57. Spin Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 58. Dott Revenue Growth Rate in Shared Micromobility Business (2018-2023)

    Figure 59. Bottom-up and Top-down Approaches for This Report

    Figure 60. Data Triangulation

    Figure 61. Key Executives Interviewed