Global Sports Betting Market Research Report 2024

Sports Betting Market

Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.

The global Sports Betting market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

For types of North America sports betting, American foodball maintained its first place in the market share in 2019, followed by basketball, baseball, soccer and hockey.

As for the applications of North America sports betting, land-based sports betting made up about 52% of the market share in 2019, while the online sports betting was around 48%.

This report aims to provide a comprehensive presentation of the global market for Sports Betting, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sports Betting.

Report Scope

The Sports Betting market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Sports Betting market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Sports Betting companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

FanDuel

DraftKings

William Hill

BetMGM

BetRivers

888 Holdings

Kindred Group

Bet365 Group

Betfred

Sports Interaction

Caliente

American Football

Basketball

Baseball

Soccer

Hockey

Others

Online Sports Betting

Land-Based Sports Betting

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Scope of Sports Betting Market Report

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Sports Betting companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Sports Betting Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 American Football

1.2.3 Basketball

1.2.4 Baseball

1.2.5 Soccer

1.2.6 Hockey

1.2.7 Others

1.3 Market by Application

1.3.1 Global Sports Betting Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Online Sports Betting

1.3.3 Land-Based Sports Betting

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Sports Betting Market Perspective (2019-2030)

2.2 Sports Betting Growth Trends by Region

2.2.1 Global Sports Betting Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Sports Betting Historic Market Size by Region (2019-2024)

2.2.3 Sports Betting Forecasted Market Size by Region (2025-2030)

2.3 Sports Betting Market Dynamics

2.3.1 Sports Betting Industry Trends

2.3.2 Sports Betting Market Drivers

2.3.3 Sports Betting Market Challenges

2.3.4 Sports Betting Market Restraints

3.1 Global Top Sports Betting Players by Revenue

3.1.1 Global Top Sports Betting Players by Revenue (2019-2024)

3.1.2 Global Sports Betting Revenue Market Share by Players (2019-2024)

3.2 Global Sports Betting Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Sports Betting Revenue

3.4 Global Sports Betting Market Concentration Ratio

3.4.1 Global Sports Betting Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Sports Betting Revenue in 2023

3.5 Sports Betting Key Players Head office and Area Served

3.6 Key Players Sports Betting Product Solution and Service

3.7 Date of Enter into Sports Betting Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Sports Betting Historic Market Size by Type (2019-2024)

4.2 Global Sports Betting Forecasted Market Size by Type (2025-2030)

5.1 Global Sports Betting Historic Market Size by Application (2019-2024)

5.2 Global Sports Betting Forecasted Market Size by Application (2025-2030)

6.1 North America Sports Betting Market Size (2019-2030)

6.2 North America Sports Betting Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Sports Betting Market Size by Country (2019-2024)

6.4 North America Sports Betting Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7.1 Europe Sports Betting Market Size (2019-2030)

7.2 Europe Sports Betting Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Sports Betting Market Size by Country (2019-2024)

7.4 Europe Sports Betting Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Sports Betting Market Size (2019-2030)

8.2 Asia-Pacific Sports Betting Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Sports Betting Market Size by Region (2019-2024)

8.4 Asia-Pacific Sports Betting Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Sports Betting Market Size (2019-2030)

9.2 Latin America Sports Betting Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Sports Betting Market Size by Country (2019-2024)

9.4 Latin America Sports Betting Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Sports Betting Market Size (2019-2030)

10.2 Middle East & Africa Sports Betting Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Sports Betting Market Size by Country (2019-2024)

10.4 Middle East & Africa Sports Betting Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 FanDuel

11.1.1 FanDuel Company Detail

11.1.2 FanDuel Business Overview

11.1.3 FanDuel Sports Betting Introduction

11.1.4 FanDuel Revenue in Sports Betting Business (2019-2024)

11.1.5 FanDuel Recent Development

11.2 DraftKings

11.2.1 DraftKings Company Detail

11.2.2 DraftKings Business Overview

11.2.3 DraftKings Sports Betting Introduction

11.2.4 DraftKings Revenue in Sports Betting Business (2019-2024)

11.2.5 DraftKings Recent Development

11.3 William Hill

11.3.1 William Hill Company Detail

11.3.2 William Hill Business Overview

11.3.3 William Hill Sports Betting Introduction

11.3.4 William Hill Revenue in Sports Betting Business (2019-2024)

11.3.5 William Hill Recent Development

11.4 BetMGM

11.4.1 BetMGM Company Detail

11.4.2 BetMGM Business Overview

11.4.3 BetMGM Sports Betting Introduction

11.4.4 BetMGM Revenue in Sports Betting Business (2019-2024)

11.4.5 BetMGM Recent Development

11.5 BetRivers

11.5.1 BetRivers Company Detail

11.5.2 BetRivers Business Overview

11.5.3 BetRivers Sports Betting Introduction

11.5.4 BetRivers Revenue in Sports Betting Business (2019-2024)

11.5.5 BetRivers Recent Development

11.6 888 Holdings

11.6.1 888 Holdings Company Detail

11.6.2 888 Holdings Business Overview

11.6.3 888 Holdings Sports Betting Introduction

11.6.4 888 Holdings Revenue in Sports Betting Business (2019-2024)

11.6.5 888 Holdings Recent Development

11.7 Kindred Group

11.7.1 Kindred Group Company Detail

11.7.2 Kindred Group Business Overview

11.7.3 Kindred Group Sports Betting Introduction

11.7.4 Kindred Group Revenue in Sports Betting Business (2019-2024)

11.7.5 Kindred Group Recent Development

11.8 Bet365 Group

11.8.1 Bet365 Group Company Detail

11.8.2 Bet365 Group Business Overview

11.8.3 Bet365 Group Sports Betting Introduction

11.8.4 Bet365 Group Revenue in Sports Betting Business (2019-2024)

11.8.5 Bet365 Group Recent Development

11.9 Betfred

11.9.1 Betfred Company Detail

11.9.2 Betfred Business Overview

11.9.3 Betfred Sports Betting Introduction

11.9.4 Betfred Revenue in Sports Betting Business (2019-2024)

11.9.5 Betfred Recent Development

11.10 Sports Interaction

11.10.1 Sports Interaction Company Detail

11.10.2 Sports Interaction Business Overview

11.10.3 Sports Interaction Sports Betting Introduction

11.10.4 Sports Interaction Revenue in Sports Betting Business (2019-2024)

11.10.5 Sports Interaction Recent Development

11.11 Caliente

11.11.1 Caliente Company Detail

11.11.2 Caliente Business Overview

11.11.3 Caliente Sports Betting Introduction

11.11.4 Caliente Revenue in Sports Betting Business (2019-2024)

11.11.5 Caliente Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Sports Betting Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

    Table 2. Key Players of American Football

    Table 3. Key Players of Basketball

    Table 4. Key Players of Baseball

    Table 5. Key Players of Soccer

    Table 6. Key Players of Hockey

    Table 7. Key Players of Others

    Table 8. Global Sports Betting Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

    Table 9. Global Sports Betting Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

    Table 10. Global Sports Betting Market Size by Region (2019-2024) & (US$ Million)

    Table 11. Global Sports Betting Market Share by Region (2019-2024)

    Table 12. Global Sports Betting Forecasted Market Size by Region (2025-2030) & (US$ Million)

    Table 13. Global Sports Betting Market Share by Region (2025-2030)

    Table 14. Sports Betting Market Trends

    Table 15. Sports Betting Market Drivers

    Table 16. Sports Betting Market Challenges

    Table 17. Sports Betting Market Restraints

    Table 18. Global Sports Betting Revenue by Players (2019-2024) & (US$ Million)

    Table 19. Global Sports Betting Market Share by Players (2019-2024)

    Table 20. Global Top Sports Betting Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Sports Betting as of 2023)

    Table 21. Ranking of Global Top Sports Betting Companies by Revenue (US$ Million) in 2023

    Table 22. Global 5 Largest Players Market Share by Sports Betting Revenue (CR5 and HHI) & (2019-2024)

    Table 23. Key Players Headquarters and Area Served

    Table 24. Key Players Sports Betting Product Solution and Service

    Table 25. Date of Enter into Sports Betting Market

    Table 26. Mergers & Acquisitions, Expansion Plans

    Table 27. Global Sports Betting Market Size by Type (2019-2024) & (US$ Million)

    Table 28. Global Sports Betting Revenue Market Share by Type (2019-2024)

    Table 29. Global Sports Betting Forecasted Market Size by Type (2025-2030) & (US$ Million)

    Table 30. Global Sports Betting Revenue Market Share by Type (2025-2030)

    Table 31. Global Sports Betting Market Size by Application (2019-2024) & (US$ Million)

    Table 32. Global Sports Betting Revenue Market Share by Application (2019-2024)

    Table 33. Global Sports Betting Forecasted Market Size by Application (2025-2030) & (US$ Million)

    Table 34. Global Sports Betting Revenue Market Share by Application (2025-2030)

    Table 35. North America Sports Betting Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 36. North America Sports Betting Market Size by Country (2019-2024) & (US$ Million)

    Table 37. North America Sports Betting Market Size by Country (2025-2030) & (US$ Million)

    Table 38. Europe Sports Betting Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 39. Europe Sports Betting Market Size by Country (2019-2024) & (US$ Million)

    Table 40. Europe Sports Betting Market Size by Country (2025-2030) & (US$ Million)

    Table 41. Asia-Pacific Sports Betting Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

    Table 42. Asia-Pacific Sports Betting Market Size by Region (2019-2024) & (US$ Million)

    Table 43. Asia-Pacific Sports Betting Market Size by Region (2025-2030) & (US$ Million)

    Table 44. Latin America Sports Betting Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 45. Latin America Sports Betting Market Size by Country (2019-2024) & (US$ Million)

    Table 46. Latin America Sports Betting Market Size by Country (2025-2030) & (US$ Million)

    Table 47. Middle East & Africa Sports Betting Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

    Table 48. Middle East & Africa Sports Betting Market Size by Country (2019-2024) & (US$ Million)

    Table 49. Middle East & Africa Sports Betting Market Size by Country (2025-2030) & (US$ Million)

    Table 50. FanDuel Company Detail

    Table 51. FanDuel Business Overview

    Table 52. FanDuel Sports Betting Product

    Table 53. FanDuel Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 54. FanDuel Recent Development

    Table 55. DraftKings Company Detail

    Table 56. DraftKings Business Overview

    Table 57. DraftKings Sports Betting Product

    Table 58. DraftKings Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 59. DraftKings Recent Development

    Table 60. William Hill Company Detail

    Table 61. William Hill Business Overview

    Table 62. William Hill Sports Betting Product

    Table 63. William Hill Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 64. William Hill Recent Development

    Table 65. BetMGM Company Detail

    Table 66. BetMGM Business Overview

    Table 67. BetMGM Sports Betting Product

    Table 68. BetMGM Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 69. BetMGM Recent Development

    Table 70. BetRivers Company Detail

    Table 71. BetRivers Business Overview

    Table 72. BetRivers Sports Betting Product

    Table 73. BetRivers Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 74. BetRivers Recent Development

    Table 75. 888 Holdings Company Detail

    Table 76. 888 Holdings Business Overview

    Table 77. 888 Holdings Sports Betting Product

    Table 78. 888 Holdings Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 79. 888 Holdings Recent Development

    Table 80. Kindred Group Company Detail

    Table 81. Kindred Group Business Overview

    Table 82. Kindred Group Sports Betting Product

    Table 83. Kindred Group Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 84. Kindred Group Recent Development

    Table 85. Bet365 Group Company Detail

    Table 86. Bet365 Group Business Overview

    Table 87. Bet365 Group Sports Betting Product

    Table 88. Bet365 Group Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 89. Bet365 Group Recent Development

    Table 90. Betfred Company Detail

    Table 91. Betfred Business Overview

    Table 92. Betfred Sports Betting Product

    Table 93. Betfred Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 94. Betfred Recent Development

    Table 95. Sports Interaction Company Detail

    Table 96. Sports Interaction Business Overview

    Table 97. Sports Interaction Sports Betting Product

    Table 98. Sports Interaction Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 99. Sports Interaction Recent Development

    Table 100. Caliente Company Detail

    Table 101. Caliente Business Overview

    Table 102. Caliente Sports Betting Product

    Table 103. Caliente Revenue in Sports Betting Business (2019-2024) & (US$ Million)

    Table 104. Caliente Recent Development

    Table 105. Research Programs/Design for This Report

    Table 106. Key Data Information from Secondary Sources

    Table 107. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Sports Betting Market Size Comparison by Type (2024-2030) & (US$ Million)

    Figure 2. Global Sports Betting Market Share by Type: 2023 VS 2030

    Figure 3. American Football Features

    Figure 4. Basketball Features

    Figure 5. Baseball Features

    Figure 6. Soccer Features

    Figure 7. Hockey Features

    Figure 8. Others Features

    Figure 9. Global Sports Betting Market Size Comparison by Application (2024-2030) & (US$ Million)

    Figure 10. Global Sports Betting Market Share by Application: 2023 VS 2030

    Figure 11. Online Sports Betting Case Studies

    Figure 12. Land-Based Sports Betting Case Studies

    Figure 13. Sports Betting Report Years Considered

    Figure 14. Global Sports Betting Market Size (US$ Million), Year-over-Year: 2019-2030

    Figure 15. Global Sports Betting Market Size, (US$ Million), 2019 VS 2023 VS 2030

    Figure 16. Global Sports Betting Market Share by Region: 2023 VS 2030

    Figure 17. Global Sports Betting Market Share by Players in 2023

    Figure 18. Global Top Sports Betting Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Sports Betting as of 2023)

    Figure 19. The Top 10 and 5 Players Market Share by Sports Betting Revenue in 2023

    Figure 20. North America Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 21. North America Sports Betting Market Share by Country (2019-2030)

    Figure 22. United States Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 23. Canada Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 24. Europe Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 25. Europe Sports Betting Market Share by Country (2019-2030)

    Figure 26. Germany Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 27. France Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 28. U.K. Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 29. Italy Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 30. Russia Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 31. Nordic Countries Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 32. Asia-Pacific Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 33. Asia-Pacific Sports Betting Market Share by Region (2019-2030)

    Figure 34. China Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 35. Japan Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 36. South Korea Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 37. Southeast Asia Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 38. India Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 39. Australia Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 40. Latin America Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 41. Latin America Sports Betting Market Share by Country (2019-2030)

    Figure 42. Mexico Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 43. Brazil Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 44. Middle East & Africa Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 45. Middle East & Africa Sports Betting Market Share by Country (2019-2030)

    Figure 46. Turkey Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 47. Saudi Arabia Sports Betting Market Size YoY Growth (2019-2030) & (US$ Million)

    Figure 48. FanDuel Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 49. DraftKings Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 50. William Hill Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 51. BetMGM Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 52. BetRivers Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 53. 888 Holdings Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 54. Kindred Group Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 55. Bet365 Group Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 56. Betfred Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 57. Sports Interaction Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 58. Caliente Revenue Growth Rate in Sports Betting Business (2019-2024)

    Figure 59. Bottom-up and Top-down Approaches for This Report

    Figure 60. Data Triangulation

    Figure 61. Key Executives Interviewed