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China Advertising Market Report & Forecast 2021-2027
Published Date: August 2021
|
Report Code: QYRE-Auto-9G2623
Home | Market Reports | Business & Industrial | Business Services
China Advertising Market Report Forecast 2021 2027

China Advertising Market Report & Forecast 2021-2027

Code: QYRE-Auto-9G2623
Report
August 2021
114 Pages
QYResearch
Region: Global, China,
Description
Table of Content
Tables & Figures
China Advertising Market, By Type, 2016-2021, 2022-2027 ($ Millions)
China Advertising Market Segment Percentages, By Type, 2020 (%)
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
China Advertising Market, By Application, 2016-2021, 2022-2027 ($ Millions)
China Advertising Market Segment Percentages, By Application, 2020 (%)
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Advertising revenues in China market, 2016-2021 (Estimated), ($ millions)
Key companies Advertising revenues share in China market, 2020 (%)

Further, the report presents profiles of competitors in the market, key players include:

WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
1 Introduction to Research & Analysis Reports
1.1 Advertising Market Definition
1.2 Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
1.3 China Advertising Market Overview
1.4 Methodology & Sources of Information
1.4.1 Research Methodology
1.4.2 Research Process
1.4.3 Base Year
2 China Advertising Overall Market Size
2.1 China Advertising Market Size: 2021 VS 2027
2.2 China Advertising Revenue, Prospects & Forecasts: 2016-2027
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Advertising Players in China Market
3.2 Top China Advertising Companies Ranked by Revenue
3.3 China Advertising Revenue by Companies
3.4 Top 3 and Top 5 Advertising Companies in China Market, by Revenue in 2020
3.5 Companies Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Advertising Players in China Market
3.6.1 List of Tier 1 Advertising Companies in China
3.6.2 List of Tier 2 and Tier 3 Advertising Companies in China
4 Sights by Type
4.1 Overview
4.1.1 By Type - China Advertising Market Size Markets, 2021 & 2027
4.1.2 TV Advertising
4.1.3 Newspaper & Magazine Advertising
4.1.4 Outdoors Advertising
4.1.5 Radio Advertising
4.1.6 Internet Advertising
4.1.7 Others
4.2 By Type - China Advertising Revenue & Forecasts
4.2.1 By Type - China Advertising Revenue, 2016-2021
4.2.2 By Type - China Advertising Revenue, 2022-2027
4.2.3 By Type - China Advertising Revenue Market Share, 2016-2027
5 Sights by Application
5.1 Overview
5.1.1 By Application - China Advertising Market Size, 2021 & 2027
5.1.2 Food & Beverage Industry
5.1.3 Vehicles Industry
5.1.4 Health and Medical Industry
5.1.5 Commercial and Personal Services
5.1.6 Consumer Goods
5.1.7 Others
5.2 By Application - China Advertising Revenue & Forecasts
5.2.1 By Application - China Advertising Revenue, 2016-2021
5.2.2 By Application - China Advertising Revenue, 2022-2027
5.2.3 By Application - China Advertising Revenue Market Share, 2016-2027
6 Advertising Companies Profiles
6.1 WPP
6.1.1 WPP Company Details
6.1.2 WPP Business Overview
6.1.3 WPP Advertising Introduction
6.1.4 WPP Advertising Revenue in China Market (2016-2021)
6.1.5 WPP Recent Developments
6.2 Omnicom Group
6.2.1 Omnicom Group Company Details
6.2.2 Omnicom Group Business Overview
6.2.3 Omnicom Group Advertising Introduction
6.2.4 Omnicom Group Advertising Revenue in China Market (2016-2021)
6.2.5 Omnicom Group Recent Developments
6.3 Dentsu Inc.
6.3.1 Dentsu Inc. Company Details
6.3.2 Dentsu Inc. Business Overview
6.3.3 Dentsu Inc. Advertising Introduction
6.3.4 Dentsu Inc. Advertising Revenue in China Market (2016-2021)
6.3.5 Dentsu Inc. Recent Developments
6.4 PublicisGroupe
6.4.1 PublicisGroupe Company Details
6.4.2 PublicisGroupe Business Overview
6.4.3 PublicisGroupe Advertising Introduction
6.4.4 PublicisGroupe Advertising Revenue in China Market (2016-2021)
6.4.5 PublicisGroupe Recent Developments
6.5 IPG
6.5.1 IPG Company Details
6.5.2 IPG Business Overview
6.5.3 IPG Advertising Introduction
6.5.4 IPG Advertising Revenue in China Market (2016-2021)
6.5.5 IPG Recent Developments
6.6 Havas SA
6.6.1 Havas SA Company Details
6.6.2 Havas SA Business Overview
6.6.3 Havas SA Advertising Introduction
6.6.4 Havas SA Advertising Revenue in China Market (2016-2021)
6.6.5 Havas SA Recent Developments
6.7 Focus Media Group
6.7.1 Focus Media Group Company Details
6.7.2 Focus Media Group Business Overview
6.7.3 Focus Media Group Advertising Introduction
6.7.4 Focus Media Group Advertising Revenue in China Market (2016-2021)
6.7.5 Focus Media Group Recent Developments
6.8 Guangdong Advertising Co., Ltd.
6.8.1 Guangdong Advertising Co., Ltd. Company Details
6.8.2 Guangdong Advertising Co., Ltd. Business Overview
6.8.3 Guangdong Advertising Co., Ltd. Advertising Introduction
6.8.4 Guangdong Advertising Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.8.5 Guangdong Advertising Co., Ltd. Recent Developments
6.9 Bluefocus Communication Group Co., Ltd.
6.9.1 Bluefocus Communication Group Co., Ltd. Company Details
6.9.2 Bluefocus Communication Group Co., Ltd. Business Overview
6.9.3 Bluefocus Communication Group Co., Ltd. Advertising Introduction
6.9.4 Bluefocus Communication Group Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.9.5 Bluefocus Communication Group Co., Ltd. Recent Developments
6.10 SiMei Media
6.10.1 SiMei Media Company Details
6.10.2 SiMei Media Business Overview
6.10.3 SiMei Media Advertising Introduction
6.10.4 SiMei Media Advertising Revenue in China Market (2016-2021)
6.10.5 SiMei Media Recent Developments
6.11 AVIC Culture Co.,Ltd.
6.11.1 AVIC Culture Co.,Ltd. Company Details
6.11.2 AVIC Culture Co.,Ltd. Business Overview
6.11.3 AVIC Culture Co.,Ltd. Advertising Introduction
6.11.4 AVIC Culture Co.,Ltd. Advertising Revenue in China Market (2016-2021)
6.11.5 AVIC Culture Co.,Ltd. Recent Developments
6.12 Yinlimedia
6.12.1 Yinlimedia Company Details
6.12.2 Yinlimedia Business Overview
6.12.3 Yinlimedia Advertising Introduction
6.12.4 Yinlimedia Advertising Revenue in China Market (2016-2021)
6.12.5 Yinlimedia Recent Developments
6.13 Hunan TV and Broadcast Intermediary Co., Ltd.
6.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Company Details
6.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
6.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Introduction
6.13.4 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. Recent Developments
6.14 Guangdong Guangzhou Daily Media Co., Ltd.
6.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Details
6.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
6.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Introduction
6.14.4 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.14.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
6.15 Beijing Bashi Media Co., Ltd.
6.15.1 Beijing Bashi Media Co., Ltd. Company Details
6.15.2 Beijing Bashi Media Co., Ltd. Business Overview
6.15.3 Beijing Bashi Media Co., Ltd. Advertising Introduction
6.15.4 Beijing Bashi Media Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.15.5 Beijing Bashi Media Co., Ltd. Recent Developments
6.16 Dahe Group
6.16.1 Dahe Group Company Details
6.16.2 Dahe Group Business Overview
6.16.3 Dahe Group Advertising Introduction
6.16.4 Dahe Group Advertising Revenue in China Market (2016-2021)
6.16.5 Dahe Group Recent Developments
6.17 China Television Media
6.17.1 China Television Media Company Details
6.17.2 China Television Media Business Overview
6.17.3 China Television Media Advertising Introduction
6.17.4 China Television Media Advertising Revenue in China Market (2016-2021)
6.17.5 China Television Media Recent Developments
6.18 Spearhead Integrated Marketing Communication Group
6.18.1 Spearhead Integrated Marketing Communication Group Company Details
6.18.2 Spearhead Integrated Marketing Communication Group Business Overview
6.18.3 Spearhead Integrated Marketing Communication Group Advertising Introduction
6.18.4 Spearhead Integrated Marketing Communication Group Advertising Revenue in China Market (2016-2021)
6.18.5 Spearhead Integrated Marketing Communication Group Recent Developments
6.19 Shanghai Xinhua Media Co., Ltd.
6.19.1 Shanghai Xinhua Media Co., Ltd. Company Details
6.19.2 Shanghai Xinhua Media Co., Ltd. Business Overview
6.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Introduction
6.19.4 Shanghai Xinhua Media Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.19.5 Shanghai Xinhua Media Co., Ltd. Recent Developments
6.20 Chengdu B-ray Media Co., Ltd.
6.20.1 Chengdu B-ray Media Co., Ltd. Company Details
6.20.2 Chengdu B-ray Media Co., Ltd. Business Overview
6.20.3 Chengdu B-ray Media Co., Ltd. Advertising Introduction
6.20.4 Chengdu B-ray Media Co., Ltd. Advertising Revenue in China Market (2016-2021)
6.20.5 Chengdu B-ray Media Co., Ltd. Recent Developments
7 Conclusion
8 Appendix
8.1 Note
8.2 Examples of Clients
8.3 Author Details
8.4 Disclaimer
List of Tables
    Table 1. Advertising Market Opportunities & Trends in China Market
    Table 2. Advertising Market Drivers in China Market
    Table 3. Advertising Market Restraints in China Market
    Table 4. Key Players of Advertising in China Market
    Table 5. Top Advertising Players in China Market, Ranking by Revenue (2019)
    Table 6. China Advertising Revenue by Companies, (US$, Mn), 2016-2021
    Table 7. China Advertising Revenue Share by Companies, 2016-2021
    Table 8. Companies Advertising Product Type
    Table 9. List of Tier 1 Advertising Companies, Revenue (US$, Mn) in 2020 and Market Share
    Table 10. List of Tier 2 and Tier 3 Advertising Companies, Revenue (US$, Mn) in 2020 and Market Share
    Table 11. By Type – China Advertising Revenue, (US$, Mn), 2021 & 2027
    Table 12. By Type - China Advertising Revenue (US$, Mn), 2016-2021
    Table 13. By Type - China Advertising Revenue (US$, Mn), 2022-2027
    Table 14. By Application – China Advertising Revenue, (US$, Mn), 2021 VS 2027
    Table 15. By Application - China Advertising Revenue (US$, Mn), 2016-2021
    Table 16. By Application - China Advertising Revenue (US$, Mn), 2022-2027
    Table 17. WPP Company Details
    Table 18. WPP Business Overview
    Table 19. WPP Advertising Product
    Table 20. WPP Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 21. WPP Recent Developments
    Table 22. Omnicom Group Company Details
    Table 23. Omnicom Group Business Overview
    Table 24. Omnicom Group Advertising Product
    Table 25. Omnicom Group Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 26. Omnicom Group Recent Developments
    Table 27. Dentsu Inc. Company Details
    Table 28. Dentsu Inc. Business Overview
    Table 29. Dentsu Inc. Advertising Product
    Table 30. Dentsu Inc. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 31. Dentsu Inc. Recent Developments
    Table 32. PublicisGroupe Company Details
    Table 33. PublicisGroupe Business Overview
    Table 34. PublicisGroupe Advertising Product
    Table 35. PublicisGroupe Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 36. PublicisGroupe Recent Developments
    Table 37. IPG Company Details
    Table 38. IPG Business Overview
    Table 39. IPG Advertising Product
    Table 40. IPG Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 41. IPG Recent Developments
    Table 42. Havas SA Company Details
    Table 43. Havas SA Business Overview
    Table 44. Havas SA Advertising Product
    Table 45. Havas SA Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 46. Havas SA Recent Developments
    Table 47. Focus Media Group Company Details
    Table 48. Focus Media Group Business Overview
    Table 49. Focus Media Group Advertising Product
    Table 50. Focus Media Group Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 51. Focus Media Group Recent Developments
    Table 52. Guangdong Advertising Co., Ltd. Company Details
    Table 53. Guangdong Advertising Co., Ltd. Business Overview
    Table 54. Guangdong Advertising Co., Ltd. Advertising Product
    Table 55. Guangdong Advertising Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 56. Guangdong Advertising Co., Ltd. Recent Developments
    Table 57. Bluefocus Communication Group Co., Ltd. Company Details
    Table 58. Bluefocus Communication Group Co., Ltd. Business Overview
    Table 59. Bluefocus Communication Group Co., Ltd. Advertising Product
    Table 60. Bluefocus Communication Group Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 61. Bluefocus Communication Group Co., Ltd. Recent Developments
    Table 62. SiMei Media Company Details
    Table 63. SiMei Media Business Overview
    Table 64. SiMei Media Advertising Product
    Table 65. SiMei Media Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 66. SiMei Media Recent Developments
    Table 67. AVIC Culture Co.,Ltd. Company Details
    Table 68. AVIC Culture Co.,Ltd. Business Overview
    Table 69. AVIC Culture Co.,Ltd. Advertising Product
    Table 70. AVIC Culture Co.,Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 71. AVIC Culture Co.,Ltd. Recent Developments
    Table 72. Yinlimedia Company Details
    Table 73. Yinlimedia Business Overview
    Table 74. Yinlimedia Advertising Product
    Table 75. Yinlimedia Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 76. Yinlimedia Recent Developments
    Table 77. Hunan TV and Broadcast Intermediary Co., Ltd. Company Details
    Table 78. Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
    Table 79. Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Product
    Table 80. Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 81. Hunan TV and Broadcast Intermediary Co., Ltd. Recent Developments
    Table 82. Guangdong Guangzhou Daily Media Co., Ltd. Company Details
    Table 83. Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
    Table 84. Guangdong Guangzhou Daily Media Co., Ltd. Advertising Product
    Table 85. Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 86. Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
    Table 87. Beijing Bashi Media Co., Ltd. Business Overview
    Table 88. Beijing Bashi Media Co., Ltd. Company Details
    Table 89. Beijing Bashi Media Co., Ltd. Advertising Product
    Table 90. Beijing Bashi Media Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 91. Beijing Bashi Media Co., Ltd. Recent Developments
    Table 92. Dahe Group Company Details
    Table 93. Dahe Group Business Overview
    Table 94. Dahe Group Advertising Product
    Table 95. Dahe Group Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 96. Dahe Group Recent Developments
    Table 97. China Television Media Company Details
    Table 98. China Television Media Business Overview
    Table 99. China Television Media Advertising Product
    Table 100. China Television Media Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 101. China Television Media Recent Developments
    Table 102. Spearhead Integrated Marketing Communication Group Company Details
    Table 103. Spearhead Integrated Marketing Communication Group Business Overview
    Table 104. Spearhead Integrated Marketing Communication Group Advertising Product
    Table 105. Spearhead Integrated Marketing Communication Group Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 106. Spearhead Integrated Marketing Communication Group Recent Developments
    Table 107. Shanghai Xinhua Media Co., Ltd. Company Details
    Table 108. Shanghai Xinhua Media Co., Ltd. Business Overview
    Table 109. Shanghai Xinhua Media Co., Ltd. Advertising Product
    Table 110. Shanghai Xinhua Media Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 111. Shanghai Xinhua Media Co., Ltd. Recent Developments
    Table 112. Chengdu B-ray Media Co., Ltd. Company Details
    Table 113. Chengdu B-ray Media Co., Ltd. Business Overview
    Table 114. Chengdu B-ray Media Co., Ltd. Advertising Product
    Table 115. Chengdu B-ray Media Co., Ltd. Advertising Revenue in China Market (2016-2021) & (US$ Million)
    Table 116. Chengdu B-ray Media Co., Ltd. Recent Developments
List of Figures
    Figure 1. Advertising Segment by Type
    Figure 2. Advertising Segment by Application
    Figure 3. China Advertising Market Overview: 2020
    Figure 4. China Advertising Market Size: 2021 VS 2027 (US$, Mn)
    Figure 5. China Advertising Revenue, 2016-2027 (US$, Mn)
    Figure 6. The Top 3 and 5 Players Market Share by Advertising Revenue in 2020
    Figure 7. By Type - China Advertising Revenue Market Share, 2016-2027
    Figure 8. By Application - China Advertising Revenue Market Share, 2016-2027
    Figure 9. WPP Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 10. Omnicom Group Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 11. Dentsu Inc. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 12. PublicisGroupe Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 13. IPG Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 14. Havas SA Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 15. Focus Media Group Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 16. Guangdong Advertising Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 17. Bluefocus Communication Group Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 18. SiMei Media Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 19. AVIC Culture Co.,Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 20. Yinlimedia Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 21. Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 22. Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 23. Beijing Bashi Media Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 24. Dahe Group Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 25. China Television Media Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 26. Spearhead Integrated Marketing Communication Group Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 27. Shanghai Xinhua Media Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
    Figure 28. Chengdu B-ray Media Co., Ltd. Advertising Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
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