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Global Mobile Backend Services Market Research Report 2025
Published Date: July 2025
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Report Code: QYRE-Auto-9Q2774
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Global Mobile Backend Services Market Insights Forecast to 2028
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Global Mobile Backend Services Market Research Report 2025

Code: QYRE-Auto-9Q2774
Report
July 2025
Pages:75
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Mobile Backend Services Market Size

The global market for Mobile Backend Services was valued at US$ 25040 million in the year 2024 and is projected to reach a revised size of US$ 31330 million by 2031, growing at a CAGR of 3.3% during the forecast period.

Mobile Backend Services Market

Mobile Backend Services Market

Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
This report aims to provide a comprehensive presentation of the global market for Mobile Backend Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Backend Services.
The Mobile Backend Services market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Mobile Backend Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Backend Services companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Mobile Backend Services Market Report

Report Metric Details
Report Name Mobile Backend Services Market
Accounted market size in year US$ 25040 million
Forecasted market size in 2031 US$ 31330 million
CAGR 3.3%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
Segment by Application
  • Data and Application Integration
  • Identity and Access Management
  • Usage Analytics
  • Support and Maintenance Service
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Google, Convertigo, Amazon Web Services (AWS), IBM (Red Hat), Microsoft, Oracle
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Mobile Backend Services company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Mobile Backend Services Market growing?

Ans: The Mobile Backend Services Market witnessing a CAGR of 3.3% during the forecast period 2025-2031.

What is the Mobile Backend Services Market size in 2031?

Ans: The Mobile Backend Services Market size in 2031 will be US$ 31330 million.

What is the market share of major companies in Mobile Backend Services Market?

Ans: Global top five manufacturers hold a share about 10%.

Who are the main players in the Mobile Backend Services Market report?

Ans: The main players in the Mobile Backend Services Market are Google, Convertigo, Amazon Web Services (AWS), IBM (Red Hat), Microsoft, Oracle

What are the Application segmentation covered in the Mobile Backend Services Market report?

Ans: The Applications covered in the Mobile Backend Services Market report are Data and Application Integration, Identity and Access Management, Usage Analytics, Support and Maintenance Service, Others

What are the Type segmentation covered in the Mobile Backend Services Market report?

Ans: The Types covered in the Mobile Backend Services Market report are Software Development Kit, Application Programming Interface

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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Backend Services Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Software Development Kit
1.2.3 Application Programming Interface
1.3 Market by Application
1.3.1 Global Mobile Backend Services Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Data and Application Integration
1.3.3 Identity and Access Management
1.3.4 Usage Analytics
1.3.5 Support and Maintenance Service
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Backend Services Market Perspective (2020-2031)
2.2 Global Mobile Backend Services Growth Trends by Region
2.2.1 Global Mobile Backend Services Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Mobile Backend Services Historic Market Size by Region (2020-2025)
2.2.3 Mobile Backend Services Forecasted Market Size by Region (2026-2031)
2.3 Mobile Backend Services Market Dynamics
2.3.1 Mobile Backend Services Industry Trends
2.3.2 Mobile Backend Services Market Drivers
2.3.3 Mobile Backend Services Market Challenges
2.3.4 Mobile Backend Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Backend Services Players by Revenue
3.1.1 Global Top Mobile Backend Services Players by Revenue (2020-2025)
3.1.2 Global Mobile Backend Services Revenue Market Share by Players (2020-2025)
3.2 Global Mobile Backend Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Mobile Backend Services Revenue
3.4 Global Mobile Backend Services Market Concentration Ratio
3.4.1 Global Mobile Backend Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Backend Services Revenue in 2024
3.5 Global Key Players of Mobile Backend Services Head office and Area Served
3.6 Global Key Players of Mobile Backend Services, Product and Application
3.7 Global Key Players of Mobile Backend Services, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Backend Services Breakdown Data by Type
4.1 Global Mobile Backend Services Historic Market Size by Type (2020-2025)
4.2 Global Mobile Backend Services Forecasted Market Size by Type (2026-2031)
5 Mobile Backend Services Breakdown Data by Application
5.1 Global Mobile Backend Services Historic Market Size by Application (2020-2025)
5.2 Global Mobile Backend Services Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Mobile Backend Services Market Size (2020-2031)
6.2 North America Mobile Backend Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Mobile Backend Services Market Size by Country (2020-2025)
6.4 North America Mobile Backend Services Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Backend Services Market Size (2020-2031)
7.2 Europe Mobile Backend Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Mobile Backend Services Market Size by Country (2020-2025)
7.4 Europe Mobile Backend Services Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Backend Services Market Size (2020-2031)
8.2 Asia-Pacific Mobile Backend Services Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Mobile Backend Services Market Size by Region (2020-2025)
8.4 Asia-Pacific Mobile Backend Services Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Backend Services Market Size (2020-2031)
9.2 Latin America Mobile Backend Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Mobile Backend Services Market Size by Country (2020-2025)
9.4 Latin America Mobile Backend Services Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Backend Services Market Size (2020-2031)
10.2 Middle East & Africa Mobile Backend Services Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Mobile Backend Services Market Size by Country (2020-2025)
10.4 Middle East & Africa Mobile Backend Services Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Mobile Backend Services Introduction
11.1.4 Google Revenue in Mobile Backend Services Business (2020-2025)
11.1.5 Google Recent Development
11.2 Convertigo
11.2.1 Convertigo Company Details
11.2.2 Convertigo Business Overview
11.2.3 Convertigo Mobile Backend Services Introduction
11.2.4 Convertigo Revenue in Mobile Backend Services Business (2020-2025)
11.2.5 Convertigo Recent Development
11.3 Amazon Web Services (AWS)
11.3.1 Amazon Web Services (AWS) Company Details
11.3.2 Amazon Web Services (AWS) Business Overview
11.3.3 Amazon Web Services (AWS) Mobile Backend Services Introduction
11.3.4 Amazon Web Services (AWS) Revenue in Mobile Backend Services Business (2020-2025)
11.3.5 Amazon Web Services (AWS) Recent Development
11.4 IBM (Red Hat)
11.4.1 IBM (Red Hat) Company Details
11.4.2 IBM (Red Hat) Business Overview
11.4.3 IBM (Red Hat) Mobile Backend Services Introduction
11.4.4 IBM (Red Hat) Revenue in Mobile Backend Services Business (2020-2025)
11.4.5 IBM (Red Hat) Recent Development
11.5 Microsoft
11.5.1 Microsoft Company Details
11.5.2 Microsoft Business Overview
11.5.3 Microsoft Mobile Backend Services Introduction
11.5.4 Microsoft Revenue in Mobile Backend Services Business (2020-2025)
11.5.5 Microsoft Recent Development
11.6 Oracle
11.6.1 Oracle Company Details
11.6.2 Oracle Business Overview
11.6.3 Oracle Mobile Backend Services Introduction
11.6.4 Oracle Revenue in Mobile Backend Services Business (2020-2025)
11.6.5 Oracle Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Mobile Backend Services Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Software Development Kit
 Table 3. Key Players of Application Programming Interface
 Table 4. Global Mobile Backend Services Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Mobile Backend Services Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Mobile Backend Services Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Mobile Backend Services Market Share by Region (2020-2025)
 Table 8. Global Mobile Backend Services Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Mobile Backend Services Market Share by Region (2026-2031)
 Table 10. Mobile Backend Services Market Trends
 Table 11. Mobile Backend Services Market Drivers
 Table 12. Mobile Backend Services Market Challenges
 Table 13. Mobile Backend Services Market Restraints
 Table 14. Global Mobile Backend Services Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Mobile Backend Services Market Share by Players (2020-2025)
 Table 16. Global Top Mobile Backend Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Backend Services as of 2024)
 Table 17. Ranking of Global Top Mobile Backend Services Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Mobile Backend Services Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Mobile Backend Services, Headquarters and Area Served
 Table 20. Global Key Players of Mobile Backend Services, Product and Application
 Table 21. Global Key Players of Mobile Backend Services, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Mobile Backend Services Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Mobile Backend Services Revenue Market Share by Type (2020-2025)
 Table 25. Global Mobile Backend Services Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Mobile Backend Services Revenue Market Share by Type (2026-2031)
 Table 27. Global Mobile Backend Services Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Mobile Backend Services Revenue Market Share by Application (2020-2025)
 Table 29. Global Mobile Backend Services Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Mobile Backend Services Revenue Market Share by Application (2026-2031)
 Table 31. North America Mobile Backend Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Mobile Backend Services Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Mobile Backend Services Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Mobile Backend Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Mobile Backend Services Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Mobile Backend Services Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Mobile Backend Services Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Mobile Backend Services Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Mobile Backend Services Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Mobile Backend Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Mobile Backend Services Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Mobile Backend Services Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Mobile Backend Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Mobile Backend Services Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Mobile Backend Services Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Google Company Details
 Table 47. Google Business Overview
 Table 48. Google Mobile Backend Services Product
 Table 49. Google Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 50. Google Recent Development
 Table 51. Convertigo Company Details
 Table 52. Convertigo Business Overview
 Table 53. Convertigo Mobile Backend Services Product
 Table 54. Convertigo Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 55. Convertigo Recent Development
 Table 56. Amazon Web Services (AWS) Company Details
 Table 57. Amazon Web Services (AWS) Business Overview
 Table 58. Amazon Web Services (AWS) Mobile Backend Services Product
 Table 59. Amazon Web Services (AWS) Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 60. Amazon Web Services (AWS) Recent Development
 Table 61. IBM (Red Hat) Company Details
 Table 62. IBM (Red Hat) Business Overview
 Table 63. IBM (Red Hat) Mobile Backend Services Product
 Table 64. IBM (Red Hat) Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 65. IBM (Red Hat) Recent Development
 Table 66. Microsoft Company Details
 Table 67. Microsoft Business Overview
 Table 68. Microsoft Mobile Backend Services Product
 Table 69. Microsoft Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 70. Microsoft Recent Development
 Table 71. Oracle Company Details
 Table 72. Oracle Business Overview
 Table 73. Oracle Mobile Backend Services Product
 Table 74. Oracle Revenue in Mobile Backend Services Business (2020-2025) & (US$ Million)
 Table 75. Oracle Recent Development
 Table 76. Research Programs/Design for This Report
 Table 77. Key Data Information from Secondary Sources
 Table 78. Key Data Information from Primary Sources
 Table 79. Authors List of This Report


List of Figures
 Figure 1. Mobile Backend Services Picture
 Figure 2. Global Mobile Backend Services Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Mobile Backend Services Market Share by Type: 2024 VS 2031
 Figure 4. Software Development Kit Features
 Figure 5. Application Programming Interface Features
 Figure 6. Global Mobile Backend Services Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Mobile Backend Services Market Share by Application: 2024 VS 2031
 Figure 8. Data and Application Integration Case Studies
 Figure 9. Identity and Access Management Case Studies
 Figure 10. Usage Analytics Case Studies
 Figure 11. Support and Maintenance Service Case Studies
 Figure 12. Others Case Studies
 Figure 13. Mobile Backend Services Report Years Considered
 Figure 14. Global Mobile Backend Services Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 15. Global Mobile Backend Services Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 16. Global Mobile Backend Services Market Share by Region: 2024 VS 2031
 Figure 17. Global Mobile Backend Services Market Share by Players in 2024
 Figure 18. Global Top Mobile Backend Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Backend Services as of 2024)
 Figure 19. The Top 10 and 5 Players Market Share by Mobile Backend Services Revenue in 2024
 Figure 20. North America Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. North America Mobile Backend Services Market Share by Country (2020-2031)
 Figure 22. United States Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Canada Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Europe Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Mobile Backend Services Market Share by Country (2020-2031)
 Figure 26. Germany Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. France Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. U.K. Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Italy Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Russia Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Nordic Countries Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Asia-Pacific Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Mobile Backend Services Market Share by Region (2020-2031)
 Figure 34. China Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Japan Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. South Korea Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Southeast Asia Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. India Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Australia Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Latin America Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Mobile Backend Services Market Share by Country (2020-2031)
 Figure 42. Mexico Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Brazil Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Middle East & Africa Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Mobile Backend Services Market Share by Country (2020-2031)
 Figure 46. Turkey Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Saudi Arabia Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. UAE Mobile Backend Services Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Google Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 50. Convertigo Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 51. Amazon Web Services (AWS) Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 52. IBM (Red Hat) Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 53. Microsoft Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 54. Oracle Revenue Growth Rate in Mobile Backend Services Business (2020-2025)
 Figure 55. Bottom-up and Top-down Approaches for This Report
 Figure 56. Data Triangulation
 Figure 57. Key Executives Interviewed
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