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Global Bring Your Own App (BYOA) Market Research Report 2025
Published Date: September 2025
|
Report Code: QYRE-Auto-9T6195
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Global Bring Your Own App BYOA Market Insights and Forecast to 2028
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Global Bring Your Own App (BYOA) Market Research Report 2025

Code: QYRE-Auto-9T6195
Report
September 2025
Pages:63
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Bring Your Own App (BYOA) Market

The global market for Bring Your Own App (BYOA) was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Bring Your Own Application allows employees to forgo the software offered by their employers, in favour of their own apps for file sharing, instant messaging, conferencing and more.
Bring Your Own App (BYOA) is the current market trend for employees to use third-party applications and cloud services in the workplace. This is an outgrowth of the bring-your-own-device (BYOD) workplace trend, where employees bring their own mobile devices, such as smartphones or tablets, to get work done. Increasing usage of tablets, smartphones, and internet-connected devices is a key factor driving the growth of the global BYOA market. Furthermore, growing adoption of the Internet of Things (IoT), development of mobile applications, low cost of related applications, and improvements in network bandwidth such as the introduction of 5G services are other major factors expected to drive the growth of BYOA globally factors market during the forecast period.
This report aims to provide a comprehensive presentation of the global market for Bring Your Own App (BYOA), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Bring Your Own App (BYOA).
The Bring Your Own App (BYOA) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Bring Your Own App (BYOA) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Bring Your Own App (BYOA) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Bring Your Own App (BYOA) Market Report

Report Metric Details
Report Name Bring Your Own App (BYOA) Market
Segment by Type
  • Tablets
  • Smartphones
  • Laptops
Segment by Application
  • Large Enterprises
  • Small & Medium Enterprises
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company HP, Cisco, Avaya, Alcatel-Lucent, IBM
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Bring Your Own App (BYOA) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Bring Your Own App (BYOA) Market report?

Ans: The main players in the Bring Your Own App (BYOA) Market are HP, Cisco, Avaya, Alcatel-Lucent, IBM

What are the Application segmentation covered in the Bring Your Own App (BYOA) Market report?

Ans: The Applications covered in the Bring Your Own App (BYOA) Market report are Large Enterprises, Small & Medium Enterprises

What are the Type segmentation covered in the Bring Your Own App (BYOA) Market report?

Ans: The Types covered in the Bring Your Own App (BYOA) Market report are Tablets, Smartphones, Laptops

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Bring Your Own App (BYOA) Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Tablets
1.2.3 Smartphones
1.2.4 Laptops
1.3 Market by Application
1.3.1 Global Bring Your Own App (BYOA) Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 Small & Medium Enterprises
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Bring Your Own App (BYOA) Market Perspective (2020-2031)
2.2 Global Bring Your Own App (BYOA) Growth Trends by Region
2.2.1 Global Bring Your Own App (BYOA) Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Bring Your Own App (BYOA) Historic Market Size by Region (2020-2025)
2.2.3 Bring Your Own App (BYOA) Forecasted Market Size by Region (2026-2031)
2.3 Bring Your Own App (BYOA) Market Dynamics
2.3.1 Bring Your Own App (BYOA) Industry Trends
2.3.2 Bring Your Own App (BYOA) Market Drivers
2.3.3 Bring Your Own App (BYOA) Market Challenges
2.3.4 Bring Your Own App (BYOA) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Bring Your Own App (BYOA) Players by Revenue
3.1.1 Global Top Bring Your Own App (BYOA) Players by Revenue (2020-2025)
3.1.2 Global Bring Your Own App (BYOA) Revenue Market Share by Players (2020-2025)
3.2 Global Bring Your Own App (BYOA) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Bring Your Own App (BYOA) Revenue
3.4 Global Bring Your Own App (BYOA) Market Concentration Ratio
3.4.1 Global Bring Your Own App (BYOA) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Bring Your Own App (BYOA) Revenue in 2024
3.5 Global Key Players of Bring Your Own App (BYOA) Head office and Area Served
3.6 Global Key Players of Bring Your Own App (BYOA), Product and Application
3.7 Global Key Players of Bring Your Own App (BYOA), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Bring Your Own App (BYOA) Breakdown Data by Type
4.1 Global Bring Your Own App (BYOA) Historic Market Size by Type (2020-2025)
4.2 Global Bring Your Own App (BYOA) Forecasted Market Size by Type (2026-2031)
5 Bring Your Own App (BYOA) Breakdown Data by Application
5.1 Global Bring Your Own App (BYOA) Historic Market Size by Application (2020-2025)
5.2 Global Bring Your Own App (BYOA) Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Bring Your Own App (BYOA) Market Size (2020-2031)
6.2 North America Bring Your Own App (BYOA) Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Bring Your Own App (BYOA) Market Size by Country (2020-2025)
6.4 North America Bring Your Own App (BYOA) Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Bring Your Own App (BYOA) Market Size (2020-2031)
7.2 Europe Bring Your Own App (BYOA) Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Bring Your Own App (BYOA) Market Size by Country (2020-2025)
7.4 Europe Bring Your Own App (BYOA) Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Bring Your Own App (BYOA) Market Size (2020-2031)
8.2 Asia-Pacific Bring Your Own App (BYOA) Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2020-2025)
8.4 Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Bring Your Own App (BYOA) Market Size (2020-2031)
9.2 Latin America Bring Your Own App (BYOA) Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Bring Your Own App (BYOA) Market Size by Country (2020-2025)
9.4 Latin America Bring Your Own App (BYOA) Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Bring Your Own App (BYOA) Market Size (2020-2031)
10.2 Middle East & Africa Bring Your Own App (BYOA) Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2020-2025)
10.4 Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HP
11.1.1 HP Company Details
11.1.2 HP Business Overview
11.1.3 HP Bring Your Own App (BYOA) Introduction
11.1.4 HP Revenue in Bring Your Own App (BYOA) Business (2020-2025)
11.1.5 HP Recent Development
11.2 Cisco
11.2.1 Cisco Company Details
11.2.2 Cisco Business Overview
11.2.3 Cisco Bring Your Own App (BYOA) Introduction
11.2.4 Cisco Revenue in Bring Your Own App (BYOA) Business (2020-2025)
11.2.5 Cisco Recent Development
11.3 Avaya
11.3.1 Avaya Company Details
11.3.2 Avaya Business Overview
11.3.3 Avaya Bring Your Own App (BYOA) Introduction
11.3.4 Avaya Revenue in Bring Your Own App (BYOA) Business (2020-2025)
11.3.5 Avaya Recent Development
11.4 Alcatel-Lucent
11.4.1 Alcatel-Lucent Company Details
11.4.2 Alcatel-Lucent Business Overview
11.4.3 Alcatel-Lucent Bring Your Own App (BYOA) Introduction
11.4.4 Alcatel-Lucent Revenue in Bring Your Own App (BYOA) Business (2020-2025)
11.4.5 Alcatel-Lucent Recent Development
11.5 IBM
11.5.1 IBM Company Details
11.5.2 IBM Business Overview
11.5.3 IBM Bring Your Own App (BYOA) Introduction
11.5.4 IBM Revenue in Bring Your Own App (BYOA) Business (2020-2025)
11.5.5 IBM Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Bring Your Own App (BYOA) Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Tablets
 Table 3. Key Players of Smartphones
 Table 4. Key Players of Laptops
 Table 5. Global Bring Your Own App (BYOA) Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Bring Your Own App (BYOA) Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Bring Your Own App (BYOA) Market Size by Region (2020-2025) & (US$ Million)
 Table 8. Global Bring Your Own App (BYOA) Market Share by Region (2020-2025)
 Table 9. Global Bring Your Own App (BYOA) Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 10. Global Bring Your Own App (BYOA) Market Share by Region (2026-2031)
 Table 11. Bring Your Own App (BYOA) Market Trends
 Table 12. Bring Your Own App (BYOA) Market Drivers
 Table 13. Bring Your Own App (BYOA) Market Challenges
 Table 14. Bring Your Own App (BYOA) Market Restraints
 Table 15. Global Bring Your Own App (BYOA) Revenue by Players (2020-2025) & (US$ Million)
 Table 16. Global Bring Your Own App (BYOA) Market Share by Players (2020-2025)
 Table 17. Global Top Bring Your Own App (BYOA) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Bring Your Own App (BYOA) as of 2024)
 Table 18. Ranking of Global Top Bring Your Own App (BYOA) Companies by Revenue (US$ Million) in 2024
 Table 19. Global 5 Largest Players Market Share by Bring Your Own App (BYOA) Revenue (CR5 and HHI) & (2020-2025)
 Table 20. Global Key Players of Bring Your Own App (BYOA), Headquarters and Area Served
 Table 21. Global Key Players of Bring Your Own App (BYOA), Product and Application
 Table 22. Global Key Players of Bring Your Own App (BYOA), Date of Enter into This Industry
 Table 23. Mergers & Acquisitions, Expansion Plans
 Table 24. Global Bring Your Own App (BYOA) Market Size by Type (2020-2025) & (US$ Million)
 Table 25. Global Bring Your Own App (BYOA) Revenue Market Share by Type (2020-2025)
 Table 26. Global Bring Your Own App (BYOA) Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 27. Global Bring Your Own App (BYOA) Revenue Market Share by Type (2026-2031)
 Table 28. Global Bring Your Own App (BYOA) Market Size by Application (2020-2025) & (US$ Million)
 Table 29. Global Bring Your Own App (BYOA) Revenue Market Share by Application (2020-2025)
 Table 30. Global Bring Your Own App (BYOA) Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 31. Global Bring Your Own App (BYOA) Revenue Market Share by Application (2026-2031)
 Table 32. North America Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 33. North America Bring Your Own App (BYOA) Market Size by Country (2020-2025) & (US$ Million)
 Table 34. North America Bring Your Own App (BYOA) Market Size by Country (2026-2031) & (US$ Million)
 Table 35. Europe Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. Europe Bring Your Own App (BYOA) Market Size by Country (2020-2025) & (US$ Million)
 Table 37. Europe Bring Your Own App (BYOA) Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Asia-Pacific Bring Your Own App (BYOA) Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2020-2025) & (US$ Million)
 Table 40. Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2026-2031) & (US$ Million)
 Table 41. Latin America Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Latin America Bring Your Own App (BYOA) Market Size by Country (2020-2025) & (US$ Million)
 Table 43. Latin America Bring Your Own App (BYOA) Market Size by Country (2026-2031) & (US$ Million)
 Table 44. Middle East & Africa Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2026-2031) & (US$ Million)
 Table 47. HP Company Details
 Table 48. HP Business Overview
 Table 49. HP Bring Your Own App (BYOA) Product
 Table 50. HP Revenue in Bring Your Own App (BYOA) Business (2020-2025) & (US$ Million)
 Table 51. HP Recent Development
 Table 52. Cisco Company Details
 Table 53. Cisco Business Overview
 Table 54. Cisco Bring Your Own App (BYOA) Product
 Table 55. Cisco Revenue in Bring Your Own App (BYOA) Business (2020-2025) & (US$ Million)
 Table 56. Cisco Recent Development
 Table 57. Avaya Company Details
 Table 58. Avaya Business Overview
 Table 59. Avaya Bring Your Own App (BYOA) Product
 Table 60. Avaya Revenue in Bring Your Own App (BYOA) Business (2020-2025) & (US$ Million)
 Table 61. Avaya Recent Development
 Table 62. Alcatel-Lucent Company Details
 Table 63. Alcatel-Lucent Business Overview
 Table 64. Alcatel-Lucent Bring Your Own App (BYOA) Product
 Table 65. Alcatel-Lucent Revenue in Bring Your Own App (BYOA) Business (2020-2025) & (US$ Million)
 Table 66. Alcatel-Lucent Recent Development
 Table 67. IBM Company Details
 Table 68. IBM Business Overview
 Table 69. IBM Bring Your Own App (BYOA) Product
 Table 70. IBM Revenue in Bring Your Own App (BYOA) Business (2020-2025) & (US$ Million)
 Table 71. IBM Recent Development
 Table 72. Research Programs/Design for This Report
 Table 73. Key Data Information from Secondary Sources
 Table 74. Key Data Information from Primary Sources
 Table 75. Authors List of This Report


List of Figures
 Figure 1. Bring Your Own App (BYOA) Picture
 Figure 2. Global Bring Your Own App (BYOA) Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Bring Your Own App (BYOA) Market Share by Type: 2024 VS 2031
 Figure 4. Tablets Features
 Figure 5. Smartphones Features
 Figure 6. Laptops Features
 Figure 7. Global Bring Your Own App (BYOA) Market Size by Application (2020-2031) & (US$ Million)
 Figure 8. Global Bring Your Own App (BYOA) Market Share by Application: 2024 VS 2031
 Figure 9. Large Enterprises Case Studies
 Figure 10. Small & Medium Enterprises Case Studies
 Figure 11. Bring Your Own App (BYOA) Report Years Considered
 Figure 12. Global Bring Your Own App (BYOA) Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 13. Global Bring Your Own App (BYOA) Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 14. Global Bring Your Own App (BYOA) Market Share by Region: 2024 VS 2031
 Figure 15. Global Bring Your Own App (BYOA) Market Share by Players in 2024
 Figure 16. Global Top Bring Your Own App (BYOA) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Bring Your Own App (BYOA) as of 2024)
 Figure 17. The Top 10 and 5 Players Market Share by Bring Your Own App (BYOA) Revenue in 2024
 Figure 18. North America Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 19. North America Bring Your Own App (BYOA) Market Share by Country (2020-2031)
 Figure 20. United States Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. Canada Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Europe Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Bring Your Own App (BYOA) Market Share by Country (2020-2031)
 Figure 24. Germany Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. France Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. U.K. Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Italy Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Russia Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Nordic Countries Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Asia-Pacific Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Bring Your Own App (BYOA) Market Share by Region (2020-2031)
 Figure 32. China Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Japan Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. South Korea Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Southeast Asia Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. India Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Australia Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Latin America Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Bring Your Own App (BYOA) Market Share by Country (2020-2031)
 Figure 40. Mexico Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Brazil Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Middle East & Africa Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Bring Your Own App (BYOA) Market Share by Country (2020-2031)
 Figure 44. Turkey Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Saudi Arabia Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. UAE Bring Your Own App (BYOA) Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. HP Revenue Growth Rate in Bring Your Own App (BYOA) Business (2020-2025)
 Figure 48. Cisco Revenue Growth Rate in Bring Your Own App (BYOA) Business (2020-2025)
 Figure 49. Avaya Revenue Growth Rate in Bring Your Own App (BYOA) Business (2020-2025)
 Figure 50. Alcatel-Lucent Revenue Growth Rate in Bring Your Own App (BYOA) Business (2020-2025)
 Figure 51. IBM Revenue Growth Rate in Bring Your Own App (BYOA) Business (2020-2025)
 Figure 52. Bottom-up and Top-down Approaches for This Report
 Figure 53. Data Triangulation
 Figure 54. Key Executives Interviewed
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