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Global Bring Your Own App (BYOA) Market Research Report 2024
Published Date: January 2024
|
Report Code: QYRE-Auto-9T6195
Home | Market Reports | Internet & Telecom| Mobile & Wireless| Mobile Apps & Add-Ons
Global Bring Your Own App BYOA Market Insights and Forecast to 2028
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Global Bring Your Own App (BYOA) Market Research Report 2024

Code: QYRE-Auto-9T6195
Report
January 2024
Pages:78
QYResearch
Buy Now with 15% Discount
DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
HP
Cisco
Avaya
Alcatel Lucent
IBM

Bring Your Own App (BYOA) Market

Bring Your Own Application allows employees to forgo the software offered by their employers, in favour of their own apps for file sharing, instant messaging, conferencing and more.
The global Bring Your Own App (BYOA) market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
Bring Your Own App (BYOA) is the current market trend for employees to use third-party applications and cloud services in the workplace. This is an outgrowth of the bring-your-own-device (BYOD) workplace trend, where employees bring their own mobile devices, such as smartphones or tablets, to get work done. Increasing usage of tablets, smartphones, and internet-connected devices is a key factor driving the growth of the global BYOA market. Furthermore, growing adoption of the Internet of Things (IoT), development of mobile applications, low cost of related applications, and improvements in network bandwidth such as the introduction of 5G services are other major factors expected to drive the growth of BYOA globally factors market during the forecast period.
This report aims to provide a comprehensive presentation of the global market for Bring Your Own App (BYOA), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Bring Your Own App (BYOA).

Report Scope

The Bring Your Own App (BYOA) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Bring Your Own App (BYOA) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Bring Your Own App (BYOA) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Bring Your Own App (BYOA) Market Report

Report Metric Details
Report Name Bring Your Own App (BYOA) Market
Segment by Type
  • Tablets
  • Smartphones
  • Laptops
Segment by Application
  • Large Enterprises
  • Small & Medium Enterprises
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company HP, Cisco, Avaya, Alcatel-Lucent, IBM
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Bring Your Own App (BYOA) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Bring Your Own App (BYOA) Market report?

Ans: The main players in the Bring Your Own App (BYOA) Market are HP, Cisco, Avaya, Alcatel-Lucent, IBM

What are the Application segmentation covered in the Bring Your Own App (BYOA) Market report?

Ans: The Applications covered in the Bring Your Own App (BYOA) Market report are Large Enterprises, Small & Medium Enterprises

What are the Type segmentation covered in the Bring Your Own App (BYOA) Market report?

Ans: The Types covered in the Bring Your Own App (BYOA) Market report are Tablets, Smartphones, Laptops

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Bring Your Own App (BYOA) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Tablets
1.2.3 Smartphones
1.2.4 Laptops
1.3 Market by Application
1.3.1 Global Bring Your Own App (BYOA) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 Small & Medium Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Bring Your Own App (BYOA) Market Perspective (2019-2030)
2.2 Bring Your Own App (BYOA) Growth Trends by Region
2.2.1 Global Bring Your Own App (BYOA) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Bring Your Own App (BYOA) Historic Market Size by Region (2019-2024)
2.2.3 Bring Your Own App (BYOA) Forecasted Market Size by Region (2025-2030)
2.3 Bring Your Own App (BYOA) Market Dynamics
2.3.1 Bring Your Own App (BYOA) Industry Trends
2.3.2 Bring Your Own App (BYOA) Market Drivers
2.3.3 Bring Your Own App (BYOA) Market Challenges
2.3.4 Bring Your Own App (BYOA) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Bring Your Own App (BYOA) Players by Revenue
3.1.1 Global Top Bring Your Own App (BYOA) Players by Revenue (2019-2024)
3.1.2 Global Bring Your Own App (BYOA) Revenue Market Share by Players (2019-2024)
3.2 Global Bring Your Own App (BYOA) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Bring Your Own App (BYOA) Revenue
3.4 Global Bring Your Own App (BYOA) Market Concentration Ratio
3.4.1 Global Bring Your Own App (BYOA) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Bring Your Own App (BYOA) Revenue in 2023
3.5 Bring Your Own App (BYOA) Key Players Head office and Area Served
3.6 Key Players Bring Your Own App (BYOA) Product Solution and Service
3.7 Date of Enter into Bring Your Own App (BYOA) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Bring Your Own App (BYOA) Breakdown Data by Type
4.1 Global Bring Your Own App (BYOA) Historic Market Size by Type (2019-2024)
4.2 Global Bring Your Own App (BYOA) Forecasted Market Size by Type (2025-2030)
5 Bring Your Own App (BYOA) Breakdown Data by Application
5.1 Global Bring Your Own App (BYOA) Historic Market Size by Application (2019-2024)
5.2 Global Bring Your Own App (BYOA) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Bring Your Own App (BYOA) Market Size (2019-2030)
6.2 North America Bring Your Own App (BYOA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Bring Your Own App (BYOA) Market Size by Country (2019-2024)
6.4 North America Bring Your Own App (BYOA) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Bring Your Own App (BYOA) Market Size (2019-2030)
7.2 Europe Bring Your Own App (BYOA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Bring Your Own App (BYOA) Market Size by Country (2019-2024)
7.4 Europe Bring Your Own App (BYOA) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Bring Your Own App (BYOA) Market Size (2019-2030)
8.2 Asia-Pacific Bring Your Own App (BYOA) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2019-2024)
8.4 Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Bring Your Own App (BYOA) Market Size (2019-2030)
9.2 Latin America Bring Your Own App (BYOA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Bring Your Own App (BYOA) Market Size by Country (2019-2024)
9.4 Latin America Bring Your Own App (BYOA) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Bring Your Own App (BYOA) Market Size (2019-2030)
10.2 Middle East & Africa Bring Your Own App (BYOA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2019-2024)
10.4 Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HP
11.1.1 HP Company Detail
11.1.2 HP Business Overview
11.1.3 HP Bring Your Own App (BYOA) Introduction
11.1.4 HP Revenue in Bring Your Own App (BYOA) Business (2019-2024)
11.1.5 HP Recent Development
11.2 Cisco
11.2.1 Cisco Company Detail
11.2.2 Cisco Business Overview
11.2.3 Cisco Bring Your Own App (BYOA) Introduction
11.2.4 Cisco Revenue in Bring Your Own App (BYOA) Business (2019-2024)
11.2.5 Cisco Recent Development
11.3 Avaya
11.3.1 Avaya Company Detail
11.3.2 Avaya Business Overview
11.3.3 Avaya Bring Your Own App (BYOA) Introduction
11.3.4 Avaya Revenue in Bring Your Own App (BYOA) Business (2019-2024)
11.3.5 Avaya Recent Development
11.4 Alcatel-Lucent
11.4.1 Alcatel-Lucent Company Detail
11.4.2 Alcatel-Lucent Business Overview
11.4.3 Alcatel-Lucent Bring Your Own App (BYOA) Introduction
11.4.4 Alcatel-Lucent Revenue in Bring Your Own App (BYOA) Business (2019-2024)
11.4.5 Alcatel-Lucent Recent Development
11.5 IBM
11.5.1 IBM Company Detail
11.5.2 IBM Business Overview
11.5.3 IBM Bring Your Own App (BYOA) Introduction
11.5.4 IBM Revenue in Bring Your Own App (BYOA) Business (2019-2024)
11.5.5 IBM Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
FEATURED COMPANIES
HP
Cisco
Avaya
Alcatel Lucent
IBM
List of Tables
    Table 1. Global Bring Your Own App (BYOA) Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
    Table 2. Key Players of Tablets
    Table 3. Key Players of Smartphones
    Table 4. Key Players of Laptops
    Table 5. Global Bring Your Own App (BYOA) Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
    Table 6. Global Bring Your Own App (BYOA) Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 7. Global Bring Your Own App (BYOA) Market Size by Region (2019-2024) & (US$ Million)
    Table 8. Global Bring Your Own App (BYOA) Market Share by Region (2019-2024)
    Table 9. Global Bring Your Own App (BYOA) Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 10. Global Bring Your Own App (BYOA) Market Share by Region (2025-2030)
    Table 11. Bring Your Own App (BYOA) Market Trends
    Table 12. Bring Your Own App (BYOA) Market Drivers
    Table 13. Bring Your Own App (BYOA) Market Challenges
    Table 14. Bring Your Own App (BYOA) Market Restraints
    Table 15. Global Bring Your Own App (BYOA) Revenue by Players (2019-2024) & (US$ Million)
    Table 16. Global Bring Your Own App (BYOA) Market Share by Players (2019-2024)
    Table 17. Global Top Bring Your Own App (BYOA) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Bring Your Own App (BYOA) as of 2023)
    Table 18. Ranking of Global Top Bring Your Own App (BYOA) Companies by Revenue (US$ Million) in 2023
    Table 19. Global 5 Largest Players Market Share by Bring Your Own App (BYOA) Revenue (CR5 and HHI) & (2019-2024)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Bring Your Own App (BYOA) Product Solution and Service
    Table 22. Date of Enter into Bring Your Own App (BYOA) Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Bring Your Own App (BYOA) Market Size by Type (2019-2024) & (US$ Million)
    Table 25. Global Bring Your Own App (BYOA) Revenue Market Share by Type (2019-2024)
    Table 26. Global Bring Your Own App (BYOA) Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 27. Global Bring Your Own App (BYOA) Revenue Market Share by Type (2025-2030)
    Table 28. Global Bring Your Own App (BYOA) Market Size by Application (2019-2024) & (US$ Million)
    Table 29. Global Bring Your Own App (BYOA) Revenue Market Share by Application (2019-2024)
    Table 30. Global Bring Your Own App (BYOA) Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 31. Global Bring Your Own App (BYOA) Revenue Market Share by Application (2025-2030)
    Table 32. North America Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 33. North America Bring Your Own App (BYOA) Market Size by Country (2019-2024) & (US$ Million)
    Table 34. North America Bring Your Own App (BYOA) Market Size by Country (2025-2030) & (US$ Million)
    Table 35. Europe Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 36. Europe Bring Your Own App (BYOA) Market Size by Country (2019-2024) & (US$ Million)
    Table 37. Europe Bring Your Own App (BYOA) Market Size by Country (2025-2030) & (US$ Million)
    Table 38. Asia-Pacific Bring Your Own App (BYOA) Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 39. Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2019-2024) & (US$ Million)
    Table 40. Asia-Pacific Bring Your Own App (BYOA) Market Size by Region (2025-2030) & (US$ Million)
    Table 41. Latin America Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 42. Latin America Bring Your Own App (BYOA) Market Size by Country (2019-2024) & (US$ Million)
    Table 43. Latin America Bring Your Own App (BYOA) Market Size by Country (2025-2030) & (US$ Million)
    Table 44. Middle East & Africa Bring Your Own App (BYOA) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 45. Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2019-2024) & (US$ Million)
    Table 46. Middle East & Africa Bring Your Own App (BYOA) Market Size by Country (2025-2030) & (US$ Million)
    Table 47. HP Company Detail
    Table 48. HP Business Overview
    Table 49. HP Bring Your Own App (BYOA) Product
    Table 50. HP Revenue in Bring Your Own App (BYOA) Business (2019-2024) & (US$ Million)
    Table 51. HP Recent Development
    Table 52. Cisco Company Detail
    Table 53. Cisco Business Overview
    Table 54. Cisco Bring Your Own App (BYOA) Product
    Table 55. Cisco Revenue in Bring Your Own App (BYOA) Business (2019-2024) & (US$ Million)
    Table 56. Cisco Recent Development
    Table 57. Avaya Company Detail
    Table 58. Avaya Business Overview
    Table 59. Avaya Bring Your Own App (BYOA) Product
    Table 60. Avaya Revenue in Bring Your Own App (BYOA) Business (2019-2024) & (US$ Million)
    Table 61. Avaya Recent Development
    Table 62. Alcatel-Lucent Company Detail
    Table 63. Alcatel-Lucent Business Overview
    Table 64. Alcatel-Lucent Bring Your Own App (BYOA) Product
    Table 65. Alcatel-Lucent Revenue in Bring Your Own App (BYOA) Business (2019-2024) & (US$ Million)
    Table 66. Alcatel-Lucent Recent Development
    Table 67. IBM Company Detail
    Table 68. IBM Business Overview
    Table 69. IBM Bring Your Own App (BYOA) Product
    Table 70. IBM Revenue in Bring Your Own App (BYOA) Business (2019-2024) & (US$ Million)
    Table 71. IBM Recent Development
    Table 72. Research Programs/Design for This Report
    Table 73. Key Data Information from Secondary Sources
    Table 74. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Bring Your Own App (BYOA) Market Size Comparison by Type (2024-2030) & (US$ Million)
    Figure 2. Global Bring Your Own App (BYOA) Market Share by Type: 2023 VS 2030
    Figure 3. Tablets Features
    Figure 4. Smartphones Features
    Figure 5. Laptops Features
    Figure 6. Global Bring Your Own App (BYOA) Market Size Comparison by Application (2024-2030) & (US$ Million)
    Figure 7. Global Bring Your Own App (BYOA) Market Share by Application: 2023 VS 2030
    Figure 8. Large Enterprises Case Studies
    Figure 9. Small & Medium Enterprises Case Studies
    Figure 10. Bring Your Own App (BYOA) Report Years Considered
    Figure 11. Global Bring Your Own App (BYOA) Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 12. Global Bring Your Own App (BYOA) Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 13. Global Bring Your Own App (BYOA) Market Share by Region: 2023 VS 2030
    Figure 14. Global Bring Your Own App (BYOA) Market Share by Players in 2023
    Figure 15. Global Top Bring Your Own App (BYOA) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Bring Your Own App (BYOA) as of 2023)
    Figure 16. The Top 10 and 5 Players Market Share by Bring Your Own App (BYOA) Revenue in 2023
    Figure 17. North America Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 18. North America Bring Your Own App (BYOA) Market Share by Country (2019-2030)
    Figure 19. United States Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 20. Canada Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 21. Europe Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 22. Europe Bring Your Own App (BYOA) Market Share by Country (2019-2030)
    Figure 23. Germany Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 24. France Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. U.K. Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 26. Italy Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 27. Russia Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. Nordic Countries Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. Asia-Pacific Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. Asia-Pacific Bring Your Own App (BYOA) Market Share by Region (2019-2030)
    Figure 31. China Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. Japan Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. South Korea Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. Southeast Asia Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. India Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. Australia Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 37. Latin America Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 38. Latin America Bring Your Own App (BYOA) Market Share by Country (2019-2030)
    Figure 39. Mexico Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 40. Brazil Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 41. Middle East & Africa Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 42. Middle East & Africa Bring Your Own App (BYOA) Market Share by Country (2019-2030)
    Figure 43. Turkey Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. Saudi Arabia Bring Your Own App (BYOA) Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. HP Revenue Growth Rate in Bring Your Own App (BYOA) Business (2019-2024)
    Figure 46. Cisco Revenue Growth Rate in Bring Your Own App (BYOA) Business (2019-2024)
    Figure 47. Avaya Revenue Growth Rate in Bring Your Own App (BYOA) Business (2019-2024)
    Figure 48. Alcatel-Lucent Revenue Growth Rate in Bring Your Own App (BYOA) Business (2019-2024)
    Figure 49. IBM Revenue Growth Rate in Bring Your Own App (BYOA) Business (2019-2024)
    Figure 50. Bottom-up and Top-down Approaches for This Report
    Figure 51. Data Triangulation
    Figure 52. Key Executives Interviewed
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