List of Tables
Table 1. Global Real-time Bidding Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Open Auction
Table 3. Key Players of Invited Auction
Table 4. Global Real-time Bidding Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Real-time Bidding Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Real-time Bidding Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Real-time Bidding Market Share by Region (2019-2024)
Table 8. Global Real-time Bidding Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Real-time Bidding Market Share by Region (2025-2030)
Table 10. Real-time Bidding Market Trends
Table 11. Real-time Bidding Market Drivers
Table 12. Real-time Bidding Market Challenges
Table 13. Real-time Bidding Market Restraints
Table 14. Global Real-time Bidding Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Real-time Bidding Market Share by Players (2019-2024)
Table 16. Global Top Real-time Bidding Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding as of 2023)
Table 17. Ranking of Global Top Real-time Bidding Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Real-time Bidding Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Real-time Bidding Product Solution and Service
Table 21. Date of Enter into Real-time Bidding Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Real-time Bidding Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global Real-time Bidding Revenue Market Share by Type (2019-2024)
Table 25. Global Real-time Bidding Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global Real-time Bidding Revenue Market Share by Type (2025-2030)
Table 27. Global Real-time Bidding Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global Real-time Bidding Revenue Market Share by Application (2019-2024)
Table 29. Global Real-time Bidding Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global Real-time Bidding Revenue Market Share by Application (2025-2030)
Table 31. North America Real-time Bidding Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Real-time Bidding Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Real-time Bidding Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Real-time Bidding Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Real-time Bidding Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Real-time Bidding Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Real-time Bidding Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Real-time Bidding Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Real-time Bidding Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Real-time Bidding Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Real-time Bidding Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Real-time Bidding Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Real-time Bidding Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Real-time Bidding Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Real-time Bidding Market Size by Country (2025-2030) & (US$ Million)
Table 46. Google (US) Company Detail
Table 47. Google (US) Business Overview
Table 48. Google (US) Real-time Bidding Product
Table 49. Google (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 50. Google (US) Recent Development
Table 51. WPP (UK) Company Detail
Table 52. WPP (UK) Business Overview
Table 53. WPP (UK) Real-time Bidding Product
Table 54. WPP (UK) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 55. WPP (UK) Recent Development
Table 56. Adobe (US) Company Detail
Table 57. Adobe (US) Business Overview
Table 58. Adobe (US) Real-time Bidding Product
Table 59. Adobe (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 60. Adobe (US) Recent Development
Table 61. Criteo (France) Company Detail
Table 62. Criteo (France) Business Overview
Table 63. Criteo (France) Real-time Bidding Product
Table 64. Criteo (France) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 65. Criteo (France) Recent Development
Table 66. Facebook (US) Company Detail
Table 67. Facebook (US) Business Overview
Table 68. Facebook (US) Real-time Bidding Product
Table 69. Facebook (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 70. Facebook (US) Recent Development
Table 71. Smaato (US) Company Detail
Table 72. Smaato (US) Business Overview
Table 73. Smaato (US) Real-time Bidding Product
Table 74. Smaato (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 75. Smaato (US) Recent Development
Table 76. Yandex (Russia) Company Detail
Table 77. Yandex (Russia) Business Overview
Table 78. Yandex (Russia) Real-time Bidding Product
Table 79. Yandex (Russia) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 80. Yandex (Russia) Recent Development
Table 81. PubMatic (US) Company Detail
Table 82. PubMatic (US) Business Overview
Table 83. PubMatic (US) Real-time Bidding Product
Table 84. PubMatic (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 85. PubMatic (US) Recent Development
Table 86. Salesforce (US) Company Detail
Table 87. Salesforce (US) Business Overview
Table 88. Salesforce (US) Real-time Bidding Product
Table 89. Salesforce (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 90. Salesforce (US) Recent Development
Table 91. Rubicon Project (US) Company Detail
Table 92. Rubicon Project (US) Business Overview
Table 93. Rubicon Project (US) Real-time Bidding Product
Table 94. Rubicon Project (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 95. Rubicon Project (US) Recent Development
Table 96. MediaMath (US) Company Detail
Table 97. MediaMath (US) Business Overview
Table 98. MediaMath (US) Real-time Bidding Product
Table 99. MediaMath (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 100. MediaMath (US) Recent Development
Table 101. MoPub (US) Company Detail
Table 102. MoPub (US) Business Overview
Table 103. MoPub (US) Real-time Bidding Product
Table 104. MoPub (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 105. MoPub (US) Recent Development
Table 106. AppNexus (US) Company Detail
Table 107. AppNexus (US) Business Overview
Table 108. AppNexus (US) Real-time Bidding Product
Table 109. AppNexus (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 110. AppNexus (US) Recent Development
Table 111. Platform One (Japan) Company Detail
Table 112. Platform One (Japan) Business Overview
Table 113. Platform One (Japan) Real-time Bidding Product
Table 114. Platform One (Japan) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 115. Platform One (Japan) Recent Development
Table 116. Verizon Media (US) Company Detail
Table 117. Verizon Media (US) Business Overview
Table 118. Verizon Media (US) Real-time Bidding Product
Table 119. Verizon Media (US) Revenue in Real-time Bidding Business (2019-2024) & (US$ Million)
Table 120. Verizon Media (US) Recent Development
Table 121. Research Programs/Design for This Report
Table 122. Key Data Information from Secondary Sources
Table 123. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Real-time Bidding Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Real-time Bidding Market Share by Type: 2023 VS 2030
Figure 3. Open Auction Features
Figure 4. Invited Auction Features
Figure 5. Global Real-time Bidding Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global Real-time Bidding Market Share by Application: 2023 VS 2030
Figure 7. Media and Entertainment Case Studies
Figure 8. Games Case Studies
Figure 9. Retail and eCommerce Case Studies
Figure 10. Travel and Luxury Case Studies
Figure 11. Mobile Apps Case Studies
Figure 12. Others Case Studies
Figure 13. Real-time Bidding Report Years Considered
Figure 14. Global Real-time Bidding Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 15. Global Real-time Bidding Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 16. Global Real-time Bidding Market Share by Region: 2023 VS 2030
Figure 17. Global Real-time Bidding Market Share by Players in 2023
Figure 18. Global Top Real-time Bidding Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding as of 2023)
Figure 19. The Top 10 and 5 Players Market Share by Real-time Bidding Revenue in 2023
Figure 20. North America Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. North America Real-time Bidding Market Share by Country (2019-2030)
Figure 22. United States Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. Canada Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Europe Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Real-time Bidding Market Share by Country (2019-2030)
Figure 26. Germany Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. France Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. U.K. Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Italy Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Russia Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Nordic Countries Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Asia-Pacific Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Asia-Pacific Real-time Bidding Market Share by Region (2019-2030)
Figure 34. China Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Japan Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. South Korea Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Southeast Asia Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. India Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Australia Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Latin America Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Latin America Real-time Bidding Market Share by Country (2019-2030)
Figure 42. Mexico Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Brazil Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Middle East & Africa Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Middle East & Africa Real-time Bidding Market Share by Country (2019-2030)
Figure 46. Turkey Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Saudi Arabia Real-time Bidding Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Google (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 49. WPP (UK) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 50. Adobe (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 51. Criteo (France) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 52. Facebook (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 53. Smaato (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 54. Yandex (Russia) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 55. PubMatic (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 56. Salesforce (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 57. Rubicon Project (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 58. MediaMath (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 59. MoPub (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 60. AppNexus (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 61. Platform One (Japan) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 62. Verizon Media (US) Revenue Growth Rate in Real-time Bidding Business (2019-2024)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed