Global Sexual Wellness Products Market Research Report 2025

Sexual Wellness Products Market

The global market for Sexual Wellness Products was valued at US$ 14440 million in the year 2024 and is projected to reach a revised size of US$ 26180 million by 2031, growing at a CAGR of 9.0% during the forecast period.

The main purpose of sexual wellness products is to provide safe sex and help enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections.

Sexual Wellness Products Market Share

There are mainly five-type product of Sexual Wellness Products market: Condoms, Sex Toys, Personal Lubricants, Erotic Lingerie, etc. In 2020, Condoms accounted for a share of about 35% in the global Sexual Wellness Products market.

Geographically, the global Sexual Wellness Products sales market has been segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa. The Asia-Pacific held the largest share in the global market, its revenue of global market exceeds 45% in 2019. The next is North America.

The leading manufactures mainly are Reckitt Benckiser, Humanwell Healthcare, Okamoto, Church & Dwight (Trojan), LELO, Doc Johnson, WOW Tech, Lovehoney, TENGA, NPG, Nanma Manufacturing Company, Shenzhen Jizhimei Healthcare, Leten, Tantus, Beate Uhse, Fun Factory, BMS Factory, Nalone Electronic, Nox, Jimmyjane, Pipedream Product, Aneros Company, RITEX, Luvu Brands (Liberator), Lover Health, etc. Reckitt Benckiser is the largest manufacturer; its revenue of global market exceeds 8% in 2019.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Sexual Wellness Products, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sexual Wellness Products.

The Sexual Wellness Products market size, estimations, and forecasts are provided in terms of sales volume (M Unit) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Sexual Wellness Products market comprehensively. Regional market sizes, concerning products by Type, by Distribution Channel, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Sexual Wellness Products manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Distribution Channel, and by regions.

By Type

• Condoms
• Sex Toys
• Personal Lubricants
• Erotic Lingerie
• Others

By Application

• Retail Outlets
• Online Stores
• Specialty Stores

By Region

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• South Korea
• India
• Southeast Asia
• Australia
• Rest of Asia-Pacific
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

By Companies

• Reckitt Benckiser
• Humanwell Healthcare (LifeStyles Healthcare)
• Okamoto
• Church & Dwight (Trojan)
• LELO
• Doc Johnson
• WOW Tech
• Lovehoney
• TENGA
• NPG
• Nanma Manufacturing Company
• Shenzhen Jizhimei Healthcare
• Leten
• Tantus
• Beate Uhse
• Fun Factory
• BMS Factory
• Nalone Electronic
• Nox
• Jimmyjane
• Pipedream Product
• Aneros Company
• RITEX
• Luvu Brands (Liberator)
• Lover Health
• Liaoyang Baile