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Global Online Advertising Market Size, Status and Forecast 2020-2026
Published Date: July 2020
|
Report Code: QYRE-Othe-3S280
Home | Market Reports | Internet & Telecom
Online Advertising Market

Global Online Advertising Market Size, Status and Forecast 2020-2026

Code: QYRE-Othe-3S280
Report
July 2020
106 Pages
QYResearch
Region:
Description
Table of Content
Tables & Figures

Online Advertising Market

The global Online Advertising market size is projected to reach USD 894360 Million by 2027, from USD 228690 Million in 2020, at a CAGR of 21.0% during 2021-2027.

Online advertising, also known as online marketing, Internet advertising, or web advertising, is a type of marketing and advertising that sends promotional marketing messages to customers via the Internet. Email marketing, search engine marketing (SEM), social media marketing, a variety of display ads (including web banner ads), and mobile advertising are all part of it.

Online advertising, like other forms of advertising, usually involves both a publisher and an advertiser, with the publisher integrating adverts into its online content and the advertiser providing the adverts to be displayed on the publisher's content.

Technological advancements and increased digital expenditure are two major drivers projected to boost the size of the online advertising market. All brands and businesses rely heavily on online advertising. Online advertising aids in brand recognition and distinguishes one organization from others.

Online Advertising Market

Trends Influencing the Online Advertising Market

The expansion of the Online Advertising business has been aided by advancements in the buying of programmatic ads, the usage of AI, and massive spending on digital advertising. As these channels adapt to customer preferences, digital advertising spending on mobile social media channels gives marketers successful targeting options and increased conversion monitoring in emerging nations.

Pay per click and search engine optimization have emerged as important industry trends, with the Online Advertising Market size likely to rise as a result. The cost-effectiveness of pay-per-click and search engine optimization is the reason for their widespread use.

online advertising market size

Online Advertising Market Share Analysis

During the projected period, North America is estimated to have the highest share of the Digital Advertising market. The dominance of North America can be due to the rapidly increasing spending in digital advertising, particularly Internet advertising. Furthermore, when it comes to mobile use and online contact, the area has a lot of adult and aware people, which opens up a lot of potential for advertising.

During the projected period, Asia Pacific is predicted to grow at the fastest rate. Due to their rapid embrace of technology, substantial urbanization, and industrialization, India and China are the largest markets in this sector. The Online Advertising Market's growth in this field is bolstered as more market participants, such as the food and beverage industries, enter the scene.

Online Advertising Companies Covered in this report:

  • Amazon
  • Aol
  • Baidu
  • Facebook
  • Google
  • IAC
  • Linkedin
  • Microsoft
  • Twitter
  • Yahoo

Online Advertising Breakdown Data by Type

Online Advertising Breakdown Data by Application

  • Automotive
  • BFSI
  • CPG
  • Education
  • Healthcare
  • Industrial
  • Media and Entertainment
  • Retail
  • Telecommunication and Information Technology-Enabled Services (ITES)

 Scope of the Report

Report Metric

Details

Report Name

Online Advertising Market

Market size value in 2020

USD 228690 Million

Revenue forecast in 2027

USD 894360 Million

Growth Rate

CAGR 21.0%

Base year for estimation

2019

Forecast period

2021-2027

Segments by Application

Automotive, BFSI, Healthcare, Retail, Education, ITES

Segments by Type

Social Media, Search Engine, Video, Email

Online Advertising Companies

Amazon, Baidu, Google, Yahoo, IAC, Linkedin, Twitter, Microsoft

 

Tags: Programmatic Display Advertising Market, Social Media Advertising Market, Online Display Advertising Market, Search Engine Market,  

1 Report Overview

    1.1 Study Scope

    1.2 Key Market Segments

    1.3 Players Covered: Ranking by Online Advertising Revenue

    1.4 Market by Type

        1.4.1 Global Online Advertising Market Size Growth Rate by Type: 2020 VS 2026

        1.4.2 Search Engine Marketing

        1.4.3 Display Advertising

        1.4.4 Classified

        1.4.5 Mobile

        1.4.6 Digital Video

        1.4.7 Lead Generation

        1.4.8 Rich Media

        1.4.9 Others

    1.5 Market by Application

        1.5.1 Global Online Advertising Market Share by Application: 2020 VS 2026

        1.5.2 Automotive

        1.5.3 BFSI

        1.5.4 CPG

        1.5.5 Education

        1.5.6 Healthcare

        1.5.7 Industrial

        1.5.8 Media and Entertainment

        1.5.9 Retail

        1.5.10 Telecommunication and Information Technology-Enabled Services (ITES)

    1.6 Study Objectives

    1.7 Years Considered

 

2 Global Growth Trends

    2.1 Global Online Advertising Market Perspective (2015-2026)

    2.2 Global Online Advertising Growth Trends by Regions

        2.2.1 Online Advertising Market Size by Regions: 2015 VS 2020 VS 2026

        2.2.2 Online Advertising Historic Market Share by Regions (2015-2020)

        2.2.3 Online Advertising Forecasted Market Size by Regions (2021-2026)

    2.3 Industry Trends and Growth Strategy

        2.3.1 Market Top Trends

        2.3.2 Market Drivers

        2.3.3 Market Challenges

        2.3.4 Porter’s Five Forces Analysis

        2.3.5 Online Advertising Market Growth Strategy

        2.3.6 Primary Interviews with Key Online Advertising Players (Opinion Leaders)

 

3 Competition Landscape by Key Players

    3.1 Global Top Online Advertising Players by Market Size

        3.1.1 Global Top Online Advertising Players by Revenue (2015-2020)

        3.1.2 Global Online Advertising Revenue Market Share by Players (2015-2020)

        3.1.3 Global Online Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

    3.2 Global Online Advertising Market Concentration Ratio

        3.2.1 Global Online Advertising Market Concentration Ratio (CR5 and HHI)

        3.2.2 Global Top 10 and Top 5 Companies by Online Advertising Revenue in 2019

    3.3 Online Advertising Key Players Head office and Area Served

    3.4 Key Players Online Advertising Product Solution and Service

    3.5 Date of Enter into Online Advertising Market

    3.6 Mergers & Acquisitions, Expansion Plans

 

4 Market Size by Type (2015-2026)

    4.1 Global Online Advertising Historic Market Size by Type (2015-2020)

    4.2 Global Online Advertising Forecasted Market Size by Type (2021-2026)

 

5 Market Size by Application (2015-2026)

    5.1 Global Online Advertising Market Size by Application (2015-2020)

    5.2 Global Online Advertising Forecasted Market Size by Application (2021-2026)

 

6 North America

    6.1 North America Online Advertising Market Size (2015-2020)

    6.2 Online Advertising Key Players in North America (2019-2020)

    6.3 North America Online Advertising Market Size by Type (2015-2020)

    6.4 North America Online Advertising Market Size by Application (2015-2020)

 

7 Europe

    7.1 Europe Online Advertising Market Size (2015-2020)

    7.2 Online Advertising Key Players in Europe (2019-2020)

    7.3 Europe Online Advertising Market Size by Type (2015-2020)

    7.4 Europe Online Advertising Market Size by Application (2015-2020)

 

8 China

    8.1 China Online Advertising Market Size (2015-2020)

    8.2 Online Advertising Key Players in China (2019-2020)

    8.3 China Online Advertising Market Size by Type (2015-2020)

    8.4 China Online Advertising Market Size by Application (2015-2020)

 

9 Japan

    9.1 Japan Online Advertising Market Size (2015-2020)

    9.2 Online Advertising Key Players in Japan (2019-2020)

    9.3 Japan Online Advertising Market Size by Type (2015-2020)

    9.4 Japan Online Advertising Market Size by Application (2015-2020)

 

10 Southeast Asia

    10.1 Southeast Asia Online Advertising Market Size (2015-2020)

    10.2 Online Advertising Key Players in Southeast Asia (2019-2020)

    10.3 Southeast Asia Online Advertising Market Size by Type (2015-2020)

    10.4 Southeast Asia Online Advertising Market Size by Application (2015-2020)

 

11 India

    11.1 India Online Advertising Market Size (2015-2020)

    11.2 Online Advertising Key Players in India (2019-2020)

    11.3 India Online Advertising Market Size by Type (2015-2020)

    11.4 India Online Advertising Market Size by Application (2015-2020)

 

12 Central & South America

    12.1 Central & South America Online Advertising Market Size (2015-2020)

    12.2 Online Advertising Key Players in Central & South America (2019-2020)

    12.3 Central & South America Online Advertising Market Size by Type (2015-2020)

    12.4 Central & South America Online Advertising Market Size by Application (2015-2020)

 

13 Key Players Profiles

    13.1 Amazon

        13.1.1 Amazon Company Details

        13.1.2 Amazon Business Overview

        13.1.3 Amazon Online Advertising Introduction

        13.1.4 Amazon Revenue in Online Advertising Business (2015-2020))

        13.1.5 Amazon Recent Development

    13.2 Aol

        13.2.1 Aol Company Details

        13.2.2 Aol Business Overview

        13.2.3 Aol Online Advertising Introduction

        13.2.4 Aol Revenue in Online Advertising Business (2015-2020)

        13.2.5 Aol Recent Development

    13.3 Baidu

        13.3.1 Baidu Company Details

        13.3.2 Baidu Business Overview

        13.3.3 Baidu Online Advertising Introduction

        13.3.4 Baidu Revenue in Online Advertising Business (2015-2020)

        13.3.5 Baidu Recent Development

    13.4 Facebook

        13.4.1 Facebook Company Details

        13.4.2 Facebook Business Overview

        13.4.3 Facebook Online Advertising Introduction

        13.4.4 Facebook Revenue in Online Advertising Business (2015-2020)

        13.4.5 Facebook Recent Development

    13.5 Google

        13.5.1 Google Company Details

        13.5.2 Google Business Overview

        13.5.3 Google Online Advertising Introduction

        13.5.4 Google Revenue in Online Advertising Business (2015-2020)

        13.5.5 Google Recent Development

    13.6 IAC

        13.6.1 IAC Company Details

        13.6.2 IAC Business Overview

        13.6.3 IAC Online Advertising Introduction

        13.6.4 IAC Revenue in Online Advertising Business (2015-2020)

        13.6.5 IAC Recent Development

    13.7 Linkedin

        13.7.1 Linkedin Company Details

        13.7.2 Linkedin Business Overview

        13.7.3 Linkedin Online Advertising Introduction

        13.7.4 Linkedin Revenue in Online Advertising Business (2015-2020)

        13.7.5 Linkedin Recent Development

    13.8 Microsoft

        13.8.1 Microsoft Company Details

        13.8.2 Microsoft Business Overview

        13.8.3 Microsoft Online Advertising Introduction

        13.8.4 Microsoft Revenue in Online Advertising Business (2015-2020)

        13.8.5 Microsoft Recent Development

    13.9 Twitter

        13.9.1 Twitter Company Details

        13.9.2 Twitter Business Overview

        13.9.3 Twitter Online Advertising Introduction

        13.9.4 Twitter Revenue in Online Advertising Business (2015-2020)

        13.9.5 Twitter Recent Development

    13.10 Yahoo

        13.10.1 Yahoo Company Details

        13.10.2 Yahoo Business Overview

        13.10.3 Yahoo Online Advertising Introduction

        13.10.4 Yahoo Revenue in Online Advertising Business (2015-2020)

        13.10.5 Yahoo Recent Development

 

14 Analyst's Viewpoints/Conclusions

 

15 Appendix

    15.1 Research Methodology

        15.1.1 Methodology/Research Approach

        15.1.2 Data Source

    15.2 Disclaimer

    15.3 Author Details

List of Tables

Table 1. Online Advertising Key Market Segments

Table 2. Key Players Covered: Ranking by Online Advertising Revenue

Table 3. Ranking of Global Top Online Advertising Manufacturers by Revenue (US$ Million) in 2019

Table 4. Global Online Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026

Table 5. Key Players of Search Engine Marketing

Table 6. Key Players of Display Advertising

Table 7. Key Players of Classified

Table 8. Key Players of Mobile

Table 9. Key Players of Digital Video

Table 10. Key Players of Lead Generation

Table 11. Key Players of Rich Media

Table 12. Key Players of Others

Table 13. Global Online Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026

Table 14. Global Online Advertising Market Size by Regions (US$ Million): 2020 VS 2026

Table 15. Global Online Advertising Market Size by Regions (2015-2020) (US$ Million)

Table 16. Global Online Advertising Market Share by Regions (2015-2020)

Table 17. Global Online Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million)

Table 18. Global Online Advertising Market Share by Regions (2021-2026)

Table 19. Market Top Trends

Table 20. Key Drivers: Impact Analysis

Table 21. Key Challenges

Table 22. Online Advertising Market Growth Strategy

Table 23. Main Points Interviewed from Key Online Advertising Players

Table 24. Global Online Advertising Revenue by Players (2015-2020) (Million US$)

Table 25. Global Online Advertising Market Share by Players (2015-2020)

Table 26. Global Top Online Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising as of 2019)

Table 27. Global Online Advertising by Players Market Concentration Ratio (CR5 and HHI)

Table 28. Key Players Headquarters and Area Served

Table 29. Key Players Online Advertising Product Solution and Service

Table 30. Date of Enter into Online Advertising Market

Table 31. Mergers & Acquisitions, Expansion Plans

Table 32. Global Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 33. Global Online Advertising Market Size Share by Type (2015-2020)

Table 34. Global Online Advertising Revenue Market Share by Type (2021-2026)

Table 35. Global Online Advertising Market Size Share by Application (2015-2020)

Table 36. Global Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 37. Global Online Advertising Market Size Share by Application (2021-2026)

Table 38. North America Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 39. North America Key Players Online Advertising Market Share (2019-2020)

Table 40. North America Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 41. North America Online Advertising Market Share by Type (2015-2020)

Table 42. North America Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 43. North America Online Advertising Market Share by Application (2015-2020)

Table 44. Europe Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 45. Europe Key Players Online Advertising Market Share (2019-2020)

Table 46. Europe Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 47. Europe Online Advertising Market Share by Type (2015-2020)

Table 48. Europe Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 49. Europe Online Advertising Market Share by Application (2015-2020)

Table 50. China Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 51. China Key Players Online Advertising Market Share (2019-2020)

Table 52. China Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 53. China Online Advertising Market Share by Type (2015-2020)

Table 54. China Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 55. China Online Advertising Market Share by Application (2015-2020)

Table 56. Japan Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 57. Japan Key Players Online Advertising Market Share (2019-2020)

Table 58. Japan Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 59. Japan Online Advertising Market Share by Type (2015-2020)

Table 60. Japan Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 61. Japan Online Advertising Market Share by Application (2015-2020)

Table 62. Southeast Asia Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 63. Southeast Asia Key Players Online Advertising Market Share (2019-2020)

Table 64. Southeast Asia Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 65. Southeast Asia Online Advertising Market Share by Type (2015-2020)

Table 66. Southeast Asia Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 67. Southeast Asia Online Advertising Market Share by Application (2015-2020)

Table 68. India Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 69. India Key Players Online Advertising Market Share (2019-2020)

Table 70. India Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 71. India Online Advertising Market Share by Type (2015-2020)

Table 72. India Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 73. India Online Advertising Market Share by Application (2015-2020)

Table 74. Central & South America Key Players Online Advertising Revenue (2019-2020) (Million US$)

Table 75. Central & South America Key Players Online Advertising Market Share (2019-2020)

Table 76. Central & South America Online Advertising Market Size by Type (2015-2020) (Million US$)

Table 77. Central & South America Online Advertising Market Share by Type (2015-2020)

Table 78. Central & South America Online Advertising Market Size by Application (2015-2020) (Million US$)

Table 79. Central & South America Online Advertising Market Share by Application (2015-2020)

Table 80. Amazon Company Details

Table 81. Amazon Business Overview

Table 82. Amazon Product

Table 83. Amazon Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 84. Amazon Recent Development

Table 85. Aol Company Details

Table 86. Aol Business Overview

Table 87. Aol Product

Table 88. Aol Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 89. Aol Recent Development

Table 90. Baidu Company Details

Table 91. Baidu Business Overview

Table 92. Baidu Product

Table 93. Baidu Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 94. Baidu Recent Development

Table 95. Facebook Company Details

Table 96. Facebook Business Overview

Table 97. Facebook Product

Table 98. Facebook Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 99. Facebook Recent Development

Table 100. Google Company Details

Table 101. Google Business Overview

Table 102. Google Product

Table 103. Google Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 104. Google Recent Development

Table 105. IAC Company Details

Table 106. IAC Business Overview

Table 107. IAC Product

Table 108. IAC Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 109. IAC Recent Development

Table 110. Linkedin Company Details

Table 111. Linkedin Business Overview

Table 112. Linkedin Product

Table 113. Linkedin Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 114. Linkedin Recent Development

Table 115. Microsoft Business Overview

Table 116. Microsoft Product

Table 117. Microsoft Company Details

Table 118. Microsoft Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 119. Microsoft Recent Development

Table 120. Twitter Company Details

Table 121. Twitter Business Overview

Table 122. Twitter Product

Table 123. Twitter Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 124. Twitter Recent Development

Table 125. Yahoo Company Details

Table 126. Yahoo Business Overview

Table 127. Yahoo Product

Table 128. Yahoo Revenue in Online Advertising Business (2015-2020) (Million US$)

Table 129. Yahoo Recent Development

Table 130. Research Programs/Design for This Report

Table 131. Key Data Information from Secondary Sources

Table 132. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Online Advertising Market Share by Type: 2020 VS 2026

Figure 2. Search Engine Marketing Features

Figure 3. Display Advertising Features

Figure 4. Classified Features

Figure 5. Mobile Features

Figure 6. Digital Video Features

Figure 7. Lead Generation Features

Figure 8. Rich Media Features

Figure 9. Others Features

Figure 10. Global Online Advertising Market Share by Application: 2020 VS 2026

Figure 11. Automotive Case Studies

Figure 12. BFSI Case Studies

Figure 13. CPG Case Studies

Figure 14. Education Case Studies

Figure 15. Healthcare Case Studies

Figure 16. Industrial Case Studies

Figure 17. Media and Entertainment Case Studies

Figure 18. Retail Case Studies

Figure 19. Telecommunication and Information Technology-Enabled Services (ITES) Case Studies

Figure 20. Online Advertising Report Years Considered

Figure 21. Global Online Advertising Market Size YoY Growth 2015-2026 (US$ Million)

Figure 22. Global Online Advertising Market Share by Regions: 2020 VS 2026

Figure 23. Global Online Advertising Market Share by Regions (2021-2026)

Figure 24. Porter's Five Forces Analysis

Figure 25. Global Online Advertising Market Share by Players in 2019

Figure 26. Global Top Online Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising as of 2019

Figure 27. The Top 10 and 5 Players Market Share by Online Advertising Revenue in 2019

Figure 28. North America Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 29. Europe Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 30. China Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 31. Japan Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 32. Southeast Asia Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 33. India Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 34. Central & South America Online Advertising Market Size YoY Growth (2015-2020) (Million US$)

Figure 35. Bottom-up and Top-down Approaches for This Report

Figure 36. Data Triangulation

Figure 37. Key Executives Interviewed

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