Japan Portable Power Station Market by Capacity (Less than 500 Wh, 501-1,000 Wh, 1,001–1,500 Wh, and 1,500 Wh or more), Application (Emergency Power, Off-Grid Power, and Automotive) and Sales Channel (Online and Offline): Opportunity Analysis and Industry Forecast, 2021–2030

The Japan portable power station market size was valued at $137.9 million in 2020, and is projected to reach $225.5 million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.1% from 2021 to 2030. Portable power stations are used for long-term energy supply through capture, torage, and electricity supply in immediate manner while achieving sustainability as compared to conventional power stations in Japan. Portable power stations enable a modular, smarter, and more resilient power generation infrastructure through peak demand management. Increased integration of renewable energy is possible in portable power stations. Portable power stations provide electricity in a plug-and-play manner and generate power in a couple of moments. Furthermore, they aid in the reduction of carbon dioxide (CO2) emissions. During peak shifting, portable power stations can provide additional electricity. They also support grid networks at a short notice, for any period of time or seasonally, if required. Traditionally, portable power stations are suitable for power outages and long-term energy supply whenever there’s an immediate or emergency need of electricity.

COVID-19 pandemic outbreak in Japan has resulted in halting of industrial manufacturing activities amid government imposed lock down measures. Due to this the demand for portable power station is expected to decline which is likely to hamper the growth of the market during the forecast period.

Increased use of smart grid services, ageing electricity grid infrastructure, and increased use of power in remote places are all key drivers of the Japan market. In remote places, developing countries must provide reliable access to power. Traditional centralized networks are incapable of providing cost-effective basic electricity to neglected areas in a timely manner. The potential for remote and dispersed power systems to supply electricity around the world is expected to increase the portable power station market in Japan during the forecast period.

Concerns about CO2 and greenhouse gas emissions have motivated significant investments in renewable energy generation in Japan. Portable power stations are commonly used to store renewable energy and provide power when it is needed. Therefore, it is expected that during the forecast period, the technological shift towards renewable energy generation will promote the development of the Japan market for portable power station. The portable power station provides a reliable power source through the AC inlet and the USB socket. Furthermore, power station is widely used because they can be easily transported to remote areas. Therefore, more and more consumers are willing to invest in portable power station for personal use, which is expected to promote the development of the Japan portable power station market during the forecast period. The lack of awareness of the usefulness of portable power station in reducing energy costs and carbon dioxide emissions in developing countries is a major limiting factor in the Japan market.

The Japan portable power station market analysis has been done into capacity, application, and sales channel.

By capacity, it is fragmented into less than 500 Wh, 501-1,000 Wh, 1,001-1,500 Wh, and 1,500 Wh or more. By application, it is classified into emergency power, off-grid power and automotive. By sales channel, it is fragmented into online and offline.

The major companies profiled in this Japan portable power station industry report include Anker Technology, Bluetti, Ecoflow, Jackery Inc., Lion Energy, Suaoki, Chilwee Group Co., Ltd., Ges Group Limited Company, Mitsubishi corporation and Alpha ESS Co., Ltd.

501-1,000 Wh segment dominates the Japan portable power station market. The 501-1,000 Wh portable power backup package provides electricity from AC outlets for cell or emergency electricity, offering a chargeable source of electricity for home, work, or camping needs. It is safe for indoor use with silent operation and no fuel requirements or fumes. With its portable size, it is great for traveling companions for RV's. In June 2020, EcoFlow introduced its latest product R600 on Kickstarter, a U.S.-based public benefit corporation, raised over$ 2.8 million in 2019. The new R600 series is designed to cater to needs of customers. Every R600 series product comes with X-link; the function enables two R600s to connect and double their power output and capacity.

Emergency power dominates the Japan portable power station market. The electronics sector engages in a number of activities such as design, development, production, assembly, and distribution of sales channels. Widespread availability of internet offerings and their low cost, numerous customers can make use of numerous gadgets on the same time. Rise in trend of putting gadgets on-line and spending extra time in the front of the display screen is necessitating the installation of a power supply to experience limitless entertainment. Consumer gadgets that operate on electricity, together with online game systems, water purifiers, freezers, stoves, communication systems, television, radio systems, and music players have witnessed growth in use of household applications.

Offline segment dominates the Japan portable power station market. Offline sales channel includes traditional distribution network, new electrical outlets, modern retail stores, wholesale distributors, brick and mortar shops and others

As people remain isolated in their homes, COVID19 continues to have a major impact on tourism and air travel globally. Closed destinations and hotels, as well as travel restrictions, camping and outdoor recreation will affect travel and tourism. According to data from the World Tourism Organization (UNWTO), all tourist destinations in the world have implemented travel restrictions, 97 destinations (45%) have totally or partially closed their tourist borders, and 65 destinations (30%) have been totally or international flights partially suspended, and 39 destinations (18%) are closing borders, prohibiting passengers from certain countries of origin. Additionally, impact of COVID-19 on camping and other outdoor industry affecting portable power station sales. The above restrictions have directly impacted the portable power station market in Japan. 

• This report provides a detailed quantitative analysis of the current Japan portable power station trends and estimations from 2020 to 2030, which assists to identify the prevailing opportunities. 
• An in-depth Japan portable power station analysis is anticipated to provide a detailed understanding of the current trends to enable stakeholders formulate specific plans.
• A comprehensive analysis of the factors that drive and restrain the growth of the Japan portable power station is provided.
• Japan market conditions are comprehensively analyzed in this report.
• The projections in this report are made by analyzing the current trends and future market potential from 2020 to 2030 in terms of value and volume.
• Key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help to understand the competitive outlook of the Japan portable power station.

• By Type
• Less than 500 Wh
• 501-1,000 Wh
• 1,001-1,500 Wh
• 1,500 Wh or more
• By Application
• Emergency Power
• Off- Grid
• Automotive
• By Sales Channel
• Online
• Offline
• Key players in the Japan portable power station market are:
• Anker Technology
• Bluetti
• Ecoflow
• Jackery Inc.
• Lion Energy
• Suaoki
• Chilwee Group Co., Ltd.
• Ges Group Limited Company
• Mitsubishi corporation
• Alpha ESS Co., Ltd.

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research

1.5. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings of the study
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets

3.3. Porter’s five forces analysis
3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Rise in use of smart electronic devices is expected to surge sales of the market
3.4.1.2. Growth in concerns regarding CO2 emissions

3.4.2. Restraint

3.4.2.1. High cost of battery-powered portable power stations

3.4.3. Opportunity

3.4.3.1. Increase in outdoor and camping activities

3.5. Patent analysis

3.5.1. Patent analysis by country (2015–2020)

3.6. Impact of government rules and regulations
3.7. Impact of Corona (COVID-19) outbreak on the portable power station market
3.8. Pricing analysis

CHAPTER 4: JAPAN PORTABLE POWER STATION MARKET, BY CAPACITY

4.1. Overview

4.1.1. Market size and forecast

4.2. Less than 500 Wh

4.2.1. Key market trends, growth factors, and opportunities

4.3. 501-1,000 Wh

4.3.1. Key market trends, growth factors, and opportunities

4.4. 1,001-1,500 Wh

4.4.1. Key market trends, growth factors, and opportunities

4.5. 1,500 Wh or more

4.5.1. Key market trends, growth factors, and opportunities

CHAPTER 5: JAPAN PORTABLE POWER STATION MARKET, BY APPLICATION

5.1. Overview

5.1.1. Market size and forecast

5.2. Emergency power

5.2.1. Key market trends, growth factors, and opportunities

5.3. Off-grid power

5.3.1. Key market trends, growth factors, and opportunities

5.4. Automotive

5.4.1. Key market trends, growth factors, and opportunities

CHAPTER 6: JAPAN PORTABLE POWER STATION MARKET, BY SALES CHANNEL

6.1. Overview

6.1.1. Market size and forecast

6.2. Online

6.2.1. Key market trends, growth factors, and opportunities

6.3. Offline

6.3.1. Key market trends, growth factors, and opportunities

CHAPTER 7: COMPETITIVE LANDSCAPE

7.1. Introduction

7.1.1. Market player positioning, 2020
7.1.2. Company Share Analysis

7.2. Top winning strategies

7.2.1. Top winning strategies, by year
7.2.2. Top winning strategies, by development
7.2.3. Top winning strategies, by company

7.3. Product mapping of top 10 player
7.4. COMPETITIVE HEATMAP
7.5. Key developments

7.5.1. Key developments

CHAPTER 8: COMPANY PROFILES

8.1. ANKER TECHNOLOGY

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio
8.1.4. SWOT Analysis

8.2. BLUETTI

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Product portfolio
8.2.4. Key strategic moves and developments
8.2.5. SWOT Analysis

8.3. ECOFLOW

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.3.4. Key strategic moves and developments
8.3.5. SWOT Analysis

8.4. JACKERY INC.

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Product portfolio
8.4.4. Key strategic moves and developments
8.4.5. SWOT Analysis

8.5. LION ENERGY

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Product portfolio
8.5.4. SWOT Analysis

8.6. SUAOKI

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio
8.6.4. SWOT Analysis

8.7. CHILWEE GROUP CO., LTD.

8.7.1. Company overview
8.7.2. Key executives
8.7.3. Company snapshot
8.7.4. Product portfolio
8.7.5. Key strategic moves and developments
8.7.6. SWOT Analysis

8.8. GES GROUP LIMITED COMPANY

8.8.1. Company overview
8.8.2. Key executives
8.8.3. Company snapshot
8.8.4. Product portfolio
8.8.5. SWOT Analysis

8.9. MITSUBISHI CORPORATION

8.9.1. Company overview
8.9.2. Key executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. SWOT Analysis

8.10. ALPHA ESS CO., LTD.

8.10.1. Company overview
8.10.2. Key executives
8.10.3. Company snapshot
8.10.4. Product portfolio
8.10.5. Key strategic moves and developments
8.10.6. SWOT Analysis

Table 01. Portable Power Station Pricing Forecast, By Capacity,2020–2030 ($/Mwh)

Table 02. Japan Portable Power Station Market For Capacity, 2020–2030 (Mwh)

Table 03. Japan Portable Power Station Market For Capacity, 2020–2030 ($Million)

Table 04. Japan Portable Power Station Market, By Application, 2020–2030(Mwh)

Table 05. Japan Portable Power Station Market, By Application, 2020–2030 ($Million)

Table 06. Japan Portable Power Station Market, By Sales Channel, 2020–2030(Mwh)

Table 07. Japan Portable Power Station Market, By Sales Channel, 2020–2030 ($Million)

Table 08. Key Developments (2018-2021)

Table 09. Anker Technology: Company Snapshot

Table 10. Anker Technology: Product Portfolio

Table 11. Anker Technology: Swot Analysis

Table 12. Bluetti: Company Snapshot

Table 13. Bluetti: Product Portfolio

Table 14. Bluetti: Key Strategic Moves And Developments

Table 15. Bluetti: Swot Analysis

Table 16. Ecoflow: Company Snapshot

Table 17. Ecoflow: Product Portfolio

Table 18. Ecoflow: Key Strategic Moves And Developments

Table 19. Ecoflow: Swot Analysis

Table 20. Jackery: Company Snapshot

Table 21. Jackery: Product Portfolio

Table 22. Jackery: Key Strategic Moves And Developments

Table 23. Jackery Inc.: Swot Analysis

Table 24. Lion Energy: Company Snapshot

Table 25. Lion Energy: Product Portfolio

Table 26. Lion Energy: Swot Analysis

Table 27. Suaoki: Company Snapshot

Table 28. Suaoki: Product Portfolio

Table 29. Suaoki: Swot Analysis

Table 30. Chilwee Group Co., Ltd.: Key Executives

Table 31. Chilwee Group Co., Ltd.: Company Snapshot

Table 32. Chilwee Group Co., Ltd.: Product Portfolio

Table 33. Chilwee Group Co., Ltd.: Key Strategic Moves And Developments

Table 34. Chilwee Group Co., Ltd.: Swot Analysis

Table 35. Ges Group Limited Company: Key Executives

Table 36. Ges Group Limited Company: Company Snapshot

Table 37. Ges Group Limited Company: Product Portfolio

Table 38. Ges Group Limited Company: Swot Analysis

Table 39. Mitsubishi Corporation: Key Executives

Table 40. Mitsubishi Corporation: Company Snapshot

Table 41. Mitsubishi Corporation: Operating Segments

Table 42. Mitsubishi Corporation: Product Portfolio

Table 43. Mitsubishi Corporation: Net Sales, 2018–2020 ($Million)

Table 44. Mitsubishi Corporation: Swot Analysis

Table 45. Alpha Ess Co., Ltd.: Key Executives

Table 46. Alpha Ess Co., Ltd.: Company Snapshot

Table 47. Alpha Ess Co., Ltd.: Product Portfolio

Table 48. Alpha Ess Co., Ltd.: Key Strategic Moves And Developments

Table 49. Alpha Ess Co., Ltd.: Swot Analysis 

List Of Figures

Figure 01. Portable Power Station Market Segmentation

Figure 02. Top Investment Pockets, By Capacity (2020)

Figure 03. Moderate Bargaining Power Of Suppliers

Figure 04. Low Bargaining Power Of Buyers

Figure 05. Low Threat Of New Entrants

Figure 06. Low Threat Of Substitutes

Figure 07. High Intensity Of Competitive Rivalry

Figure 08. Portable Power Station Market Dynamics

Figure 09. Patent Analysis, By Country

Figure 10. Japan Portable Power Station Market Revenue, By Capacity 2020–2030, ($Million)

Figure 11. Japan Portable Power Station Market Revenue, By Application 2020–2030, ($Million)

Figure 12. Japan Portable Power Station Market Revenue, By Sales Channel 2020–2030, ($Million)

Figure 13. Market Player Positioning, 2020

Figure 14. Company Share Analysis, 2020

Figure 15. Top Winning Strategies, By Year, 2018–2021

Figure 16. Top Winning Strategies, By Development, 2018–2021 (%)

Figure 17. Top Winning Strategies, By Company, 2018–2021

Figure 18. Product Mapping Of Top 10 Players

Figure 19. Competitive Heatmap Of Key Players

Figure 20. Mitsubishi Corporation: Net Sales, 2018–2020 ($Million)

Figure 21. Mitsubishi Corporation: Revenue Share By Segment, 2020 (%)

Figure 22. Mitsubishi Corporation: Revenue Share By Region, 2020 (%)