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Global Marketing Platform Market Research Report 2024

Published Date: April 2024

Report Code: QYRE-Auto-12B17042

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Global Marketing Platform Market Research Report 2024

Code: QYRE-Auto-12B17042

Report

April 2024

Pages:108

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Companies

SAP

MailChimp

Constant Contact

HubSpot

Salesforce

Moengage

WebEngage

Act-On Software

SALESmanago

Adobe

Ometria

Autopilot

Optimove

Force24

Zoho Corporation

Oracle

SAS

KickFire

ACTITO

Mapp Digital

Netcore Solutions

Platformly

Maropost

BuyerGenomics

Nielsen

LeadFWD Corp

MaaxMarket

Hey Oliver Limited

Resulticks

Xerox

Alterian

Gamooga

Altcraft

Upland Software

Axtria

BASE Technologies

Ovato

Market

The global Marketing Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Marketing Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Marketing Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Marketing Platform in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Marketing Platform include HubSpot, Constant Contact, Mailchimp, SAP, MoEngage, WebEngage, Act-On Software, SALESmanago and Salesforce, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Marketing Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Platform.

Report Scope

The Marketing Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Segment by Type	Cloud Based Web Based
Segment by Application	Large Enterprises SMEs
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Constant Contact, Mailchimp, SAP, MoEngage, WebEngage, Act-On Software, SALESmanago, Salesforce, Adobe, Ometria, Autopilot, Optimove, Force24, Zoho Corporation, Oracle, SAS, KickFire, ACTITO, Mapp Digital, Netcore Solutions, Platformly, Maropost, BuyerGenomics, Nielsen, LeadFWD Corp, MaaxMarket, Hey Oliver Limited, Resulticks, Xerox, Alterian, Gamooga, Altcraft, Upland Software, Axtria, BASE Technologies, Ovato
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Constant Contact, Mailchimp, SAP, MoEngage, WebEngage, Act-On Software, SALESmanago, Salesforce, Adobe, Ometria, Autopilot, Optimove, Force24, Zoho Corporation, Oracle, SAS, KickFire, ACTITO, Mapp Digital, Netcore Solutions, Platformly, Maropost, BuyerGenomics, Nielsen, LeadFWD Corp, MaaxMarket, Hey Oliver Limited, Resulticks, Xerox, Alterian, Gamooga, Altcraft, Upland Software, Axtria, BASE Technologies, Ovato

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Cloud Based, Web Based

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Cloud Based

1.2.3 Web Based

1.3 Market by Application

1.3.1 Global Marketing Platform Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Platform Market Perspective (2019-2030)

2.2 Marketing Platform Growth Trends by Region

2.2.1 Global Marketing Platform Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Marketing Platform Historic Market Size by Region (2019-2024)

2.2.3 Marketing Platform Forecasted Market Size by Region (2025-2030)

2.3 Marketing Platform Market Dynamics

2.3.1 Marketing Platform Industry Trends

2.3.2 Marketing Platform Market Drivers

2.3.3 Marketing Platform Market Challenges

2.3.4 Marketing Platform Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Platform Players by Revenue

3.1.1 Global Top Marketing Platform Players by Revenue (2019-2024)

3.1.2 Global Marketing Platform Revenue Market Share by Players (2019-2024)

3.2 Global Marketing Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Platform Revenue

3.4 Global Marketing Platform Market Concentration Ratio

3.4.1 Global Marketing Platform Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Platform Revenue in 2023

3.5 Marketing Platform Key Players Head office and Area Served

3.6 Key Players Marketing Platform Product Solution and Service

3.7 Date of Enter into Marketing Platform Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Platform Breakdown Data by Type

4.1 Global Marketing Platform Historic Market Size by Type (2019-2024)

4.2 Global Marketing Platform Forecasted Market Size by Type (2025-2030)

5 Marketing Platform Breakdown Data by Application

5.1 Global Marketing Platform Historic Market Size by Application (2019-2024)

5.2 Global Marketing Platform Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Marketing Platform Market Size (2019-2030)

6.2 North America Marketing Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Marketing Platform Market Size by Country (2019-2024)

6.4 North America Marketing Platform Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing Platform Market Size (2019-2030)

7.2 Europe Marketing Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Marketing Platform Market Size by Country (2019-2024)

7.4 Europe Marketing Platform Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Platform Market Size (2019-2030)

8.2 Asia-Pacific Marketing Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Marketing Platform Market Size by Region (2019-2024)

8.4 Asia-Pacific Marketing Platform Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing Platform Market Size (2019-2030)

9.2 Latin America Marketing Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Marketing Platform Market Size by Country (2019-2024)

9.4 Latin America Marketing Platform Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Platform Market Size (2019-2030)

10.2 Middle East & Africa Marketing Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Marketing Platform Market Size by Country (2019-2024)

10.4 Middle East & Africa Marketing Platform Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Detail

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Platform Introduction

11.1.4 HubSpot Revenue in Marketing Platform Business (2019-2024)

11.1.5 HubSpot Recent Development

11.2 Constant Contact

11.2.1 Constant Contact Company Detail

11.2.2 Constant Contact Business Overview

11.2.3 Constant Contact Marketing Platform Introduction

11.2.4 Constant Contact Revenue in Marketing Platform Business (2019-2024)

11.2.5 Constant Contact Recent Development

11.3 Mailchimp

11.3.1 Mailchimp Company Detail

11.3.2 Mailchimp Business Overview

11.3.3 Mailchimp Marketing Platform Introduction

11.3.4 Mailchimp Revenue in Marketing Platform Business (2019-2024)

11.3.5 Mailchimp Recent Development

11.4 SAP

11.4.1 SAP Company Detail

11.4.2 SAP Business Overview

11.4.3 SAP Marketing Platform Introduction

11.4.4 SAP Revenue in Marketing Platform Business (2019-2024)

11.4.5 SAP Recent Development

11.5 MoEngage

11.5.1 MoEngage Company Detail

11.5.2 MoEngage Business Overview

11.5.3 MoEngage Marketing Platform Introduction

11.5.4 MoEngage Revenue in Marketing Platform Business (2019-2024)

11.5.5 MoEngage Recent Development

11.6 WebEngage

11.6.1 WebEngage Company Detail

11.6.2 WebEngage Business Overview

11.6.3 WebEngage Marketing Platform Introduction

11.6.4 WebEngage Revenue in Marketing Platform Business (2019-2024)

11.6.5 WebEngage Recent Development

11.7 Act-On Software

11.7.1 Act-On Software Company Detail

11.7.2 Act-On Software Business Overview

11.7.3 Act-On Software Marketing Platform Introduction

11.7.4 Act-On Software Revenue in Marketing Platform Business (2019-2024)

11.7.5 Act-On Software Recent Development

11.8 SALESmanago

11.8.1 SALESmanago Company Detail

11.8.2 SALESmanago Business Overview

11.8.3 SALESmanago Marketing Platform Introduction

11.8.4 SALESmanago Revenue in Marketing Platform Business (2019-2024)

11.8.5 SALESmanago Recent Development

11.9 Salesforce

11.9.1 Salesforce Company Detail

11.9.2 Salesforce Business Overview

11.9.3 Salesforce Marketing Platform Introduction

11.9.4 Salesforce Revenue in Marketing Platform Business (2019-2024)

11.9.5 Salesforce Recent Development

11.10 Adobe

11.10.1 Adobe Company Detail

11.10.2 Adobe Business Overview

11.10.3 Adobe Marketing Platform Introduction

11.10.4 Adobe Revenue in Marketing Platform Business (2019-2024)

11.10.5 Adobe Recent Development

11.11 Ometria

11.11.1 Ometria Company Detail

11.11.2 Ometria Business Overview

11.11.3 Ometria Marketing Platform Introduction

11.11.4 Ometria Revenue in Marketing Platform Business (2019-2024)

11.11.5 Ometria Recent Development

11.12 Autopilot

11.12.1 Autopilot Company Detail

11.12.2 Autopilot Business Overview

11.12.3 Autopilot Marketing Platform Introduction

11.12.4 Autopilot Revenue in Marketing Platform Business (2019-2024)

11.12.5 Autopilot Recent Development

11.13 Optimove

11.13.1 Optimove Company Detail

11.13.2 Optimove Business Overview

11.13.3 Optimove Marketing Platform Introduction

11.13.4 Optimove Revenue in Marketing Platform Business (2019-2024)

11.13.5 Optimove Recent Development

11.14 Force24

11.14.1 Force24 Company Detail

11.14.2 Force24 Business Overview

11.14.3 Force24 Marketing Platform Introduction

11.14.4 Force24 Revenue in Marketing Platform Business (2019-2024)

11.14.5 Force24 Recent Development

11.15 Zoho Corporation

11.15.1 Zoho Corporation Company Detail

11.15.2 Zoho Corporation Business Overview

11.15.3 Zoho Corporation Marketing Platform Introduction

11.15.4 Zoho Corporation Revenue in Marketing Platform Business (2019-2024)

11.15.5 Zoho Corporation Recent Development

11.16 Oracle

11.16.1 Oracle Company Detail

11.16.2 Oracle Business Overview

11.16.3 Oracle Marketing Platform Introduction

11.16.4 Oracle Revenue in Marketing Platform Business (2019-2024)

11.16.5 Oracle Recent Development

11.17 SAS

11.17.1 SAS Company Detail

11.17.2 SAS Business Overview

11.17.3 SAS Marketing Platform Introduction

11.17.4 SAS Revenue in Marketing Platform Business (2019-2024)

11.17.5 SAS Recent Development

11.18 KickFire

11.18.1 KickFire Company Detail

11.18.2 KickFire Business Overview

11.18.3 KickFire Marketing Platform Introduction

11.18.4 KickFire Revenue in Marketing Platform Business (2019-2024)

11.18.5 KickFire Recent Development

11.19 ACTITO

11.19.1 ACTITO Company Detail

11.19.2 ACTITO Business Overview

11.19.3 ACTITO Marketing Platform Introduction

11.19.4 ACTITO Revenue in Marketing Platform Business (2019-2024)

11.19.5 ACTITO Recent Development

11.20 Mapp Digital

11.20.1 Mapp Digital Company Detail

11.20.2 Mapp Digital Business Overview

11.20.3 Mapp Digital Marketing Platform Introduction

11.20.4 Mapp Digital Revenue in Marketing Platform Business (2019-2024)

11.20.5 Mapp Digital Recent Development

11.21 Netcore Solutions

11.21.1 Netcore Solutions Company Detail

11.21.2 Netcore Solutions Business Overview

11.21.3 Netcore Solutions Marketing Platform Introduction

11.21.4 Netcore Solutions Revenue in Marketing Platform Business (2019-2024)

11.21.5 Netcore Solutions Recent Development

11.22 Platformly

11.22.1 Platformly Company Detail

11.22.2 Platformly Business Overview

11.22.3 Platformly Marketing Platform Introduction

11.22.4 Platformly Revenue in Marketing Platform Business (2019-2024)

11.22.5 Platformly Recent Development

11.23 Maropost

11.23.1 Maropost Company Detail

11.23.2 Maropost Business Overview

11.23.3 Maropost Marketing Platform Introduction

11.23.4 Maropost Revenue in Marketing Platform Business (2019-2024)

11.23.5 Maropost Recent Development

11.24 BuyerGenomics

11.24.1 BuyerGenomics Company Detail

11.24.2 BuyerGenomics Business Overview

11.24.3 BuyerGenomics Marketing Platform Introduction

11.24.4 BuyerGenomics Revenue in Marketing Platform Business (2019-2024)

11.24.5 BuyerGenomics Recent Development

11.25 Nielsen

11.25.1 Nielsen Company Detail

11.25.2 Nielsen Business Overview

11.25.3 Nielsen Marketing Platform Introduction

11.25.4 Nielsen Revenue in Marketing Platform Business (2019-2024)

11.25.5 Nielsen Recent Development

11.26 LeadFWD Corp

11.26.1 LeadFWD Corp Company Detail

11.26.2 LeadFWD Corp Business Overview

11.26.3 LeadFWD Corp Marketing Platform Introduction

11.26.4 LeadFWD Corp Revenue in Marketing Platform Business (2019-2024)

11.26.5 LeadFWD Corp Recent Development

11.27 MaaxMarket

11.27.1 MaaxMarket Company Detail

11.27.2 MaaxMarket Business Overview

11.27.3 MaaxMarket Marketing Platform Introduction

11.27.4 MaaxMarket Revenue in Marketing Platform Business (2019-2024)

11.27.5 MaaxMarket Recent Development

11.28 Hey Oliver Limited

11.28.1 Hey Oliver Limited Company Detail

11.28.2 Hey Oliver Limited Business Overview

11.28.3 Hey Oliver Limited Marketing Platform Introduction

11.28.4 Hey Oliver Limited Revenue in Marketing Platform Business (2019-2024)

11.28.5 Hey Oliver Limited Recent Development

11.29 Resulticks

11.29.1 Resulticks Company Detail

11.29.2 Resulticks Business Overview

11.29.3 Resulticks Marketing Platform Introduction

11.29.4 Resulticks Revenue in Marketing Platform Business (2019-2024)

11.29.5 Resulticks Recent Development

11.30 Xerox

11.30.1 Xerox Company Detail

11.30.2 Xerox Business Overview

11.30.3 Xerox Marketing Platform Introduction

11.30.4 Xerox Revenue in Marketing Platform Business (2019-2024)

11.30.5 Xerox Recent Development

11.31 Alterian

11.31.1 Alterian Company Detail

11.31.2 Alterian Business Overview

11.31.3 Alterian Marketing Platform Introduction

11.31.4 Alterian Revenue in Marketing Platform Business (2019-2024)

11.31.5 Alterian Recent Development

11.32 Gamooga

11.32.1 Gamooga Company Detail

11.32.2 Gamooga Business Overview

11.32.3 Gamooga Marketing Platform Introduction

11.32.4 Gamooga Revenue in Marketing Platform Business (2019-2024)

11.32.5 Gamooga Recent Development

11.33 Resulticks

11.33.1 Resulticks Company Detail

11.33.2 Resulticks Business Overview

11.33.3 Resulticks Marketing Platform Introduction

11.33.4 Resulticks Revenue in Marketing Platform Business (2019-2024)

11.33.5 Resulticks Recent Development

11.34 Altcraft

11.34.1 Altcraft Company Detail

11.34.2 Altcraft Business Overview

11.34.3 Altcraft Marketing Platform Introduction

11.34.4 Altcraft Revenue in Marketing Platform Business (2019-2024)

11.34.5 Altcraft Recent Development

11.35 Upland Software

11.35.1 Upland Software Company Detail

11.35.2 Upland Software Business Overview

11.35.3 Upland Software Marketing Platform Introduction

11.35.4 Upland Software Revenue in Marketing Platform Business (2019-2024)

11.35.5 Upland Software Recent Development

11.36 Axtria

11.36.1 Axtria Company Detail

11.36.2 Axtria Business Overview

11.36.3 Axtria Marketing Platform Introduction

11.36.4 Axtria Revenue in Marketing Platform Business (2019-2024)

11.36.5 Axtria Recent Development

11.37 BASE Technologies

11.37.1 BASE Technologies Company Detail

11.37.2 BASE Technologies Business Overview

11.37.3 BASE Technologies Marketing Platform Introduction

11.37.4 BASE Technologies Revenue in Marketing Platform Business (2019-2024)

11.37.5 BASE Technologies Recent Development

11.38 Ovato

11.38.1 Ovato Company Detail

11.38.2 Ovato Business Overview

11.38.3 Ovato Marketing Platform Introduction

11.38.4 Ovato Revenue in Marketing Platform Business (2019-2024)

11.38.5 Ovato Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

Companies

SAP

MailChimp

Constant Contact

HubSpot

Salesforce

Moengage

WebEngage

Act-On Software

SALESmanago

Adobe

Ometria

Autopilot

Optimove

Force24

Zoho Corporation

Oracle

SAS

KickFire

ACTITO

Mapp Digital

Netcore Solutions

Platformly

Maropost

BuyerGenomics

Nielsen

LeadFWD Corp

MaaxMarket

Hey Oliver Limited

Resulticks

Xerox

Alterian

Gamooga

Altcraft

Upland Software

Axtria

BASE Technologies

Ovato

List of Tables

Table 1. Global Marketing Platform Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Cloud Based

Table 3. Key Players of Web Based

Table 4. Global Marketing Platform Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Marketing Platform Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Marketing Platform Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Marketing Platform Market Share by Region (2019-2024)

Table 8. Global Marketing Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Marketing Platform Market Share by Region (2025-2030)

Table 10. Marketing Platform Market Trends

Table 11. Marketing Platform Market Drivers

Table 12. Marketing Platform Market Challenges

Table 13. Marketing Platform Market Restraints

Table 14. Global Marketing Platform Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Marketing Platform Market Share by Players (2019-2024)

Table 16. Global Top Marketing Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Platform as of 2023)

Table 17. Ranking of Global Top Marketing Platform Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Marketing Platform Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Marketing Platform Product Solution and Service

Table 21. Date of Enter into Marketing Platform Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Marketing Platform Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Marketing Platform Revenue Market Share by Type (2019-2024)

Table 25. Global Marketing Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Marketing Platform Revenue Market Share by Type (2025-2030)

Table 27. Global Marketing Platform Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Marketing Platform Revenue Market Share by Application (2019-2024)

Table 29. Global Marketing Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Marketing Platform Revenue Market Share by Application (2025-2030)

Table 31. North America Marketing Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Marketing Platform Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Marketing Platform Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Marketing Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Marketing Platform Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Marketing Platform Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Marketing Platform Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Marketing Platform Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Marketing Platform Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Marketing Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Marketing Platform Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Marketing Platform Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Marketing Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Marketing Platform Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Marketing Platform Market Size by Country (2025-2030) & (US$ Million)

Table 46. HubSpot Company Detail

Table 47. HubSpot Business Overview

Table 48. HubSpot Marketing Platform Product

Table 49. HubSpot Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 50. HubSpot Recent Development

Table 51. Constant Contact Company Detail

Table 52. Constant Contact Business Overview

Table 53. Constant Contact Marketing Platform Product

Table 54. Constant Contact Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 55. Constant Contact Recent Development

Table 56. Mailchimp Company Detail

Table 57. Mailchimp Business Overview

Table 58. Mailchimp Marketing Platform Product

Table 59. Mailchimp Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 60. Mailchimp Recent Development

Table 61. SAP Company Detail

Table 62. SAP Business Overview

Table 63. SAP Marketing Platform Product

Table 64. SAP Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 65. SAP Recent Development

Table 66. MoEngage Company Detail

Table 67. MoEngage Business Overview

Table 68. MoEngage Marketing Platform Product

Table 69. MoEngage Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 70. MoEngage Recent Development

Table 71. WebEngage Company Detail

Table 72. WebEngage Business Overview

Table 73. WebEngage Marketing Platform Product

Table 74. WebEngage Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 75. WebEngage Recent Development

Table 76. Act-On Software Company Detail

Table 77. Act-On Software Business Overview

Table 78. Act-On Software Marketing Platform Product

Table 79. Act-On Software Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 80. Act-On Software Recent Development

Table 81. SALESmanago Company Detail

Table 82. SALESmanago Business Overview

Table 83. SALESmanago Marketing Platform Product

Table 84. SALESmanago Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 85. SALESmanago Recent Development

Table 86. Salesforce Company Detail

Table 87. Salesforce Business Overview

Table 88. Salesforce Marketing Platform Product

Table 89. Salesforce Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 90. Salesforce Recent Development

Table 91. Adobe Company Detail

Table 92. Adobe Business Overview

Table 93. Adobe Marketing Platform Product

Table 94. Adobe Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 95. Adobe Recent Development

Table 96. Ometria Company Detail

Table 97. Ometria Business Overview

Table 98. Ometria Marketing Platform Product

Table 99. Ometria Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 100. Ometria Recent Development

Table 101. Autopilot Company Detail

Table 102. Autopilot Business Overview

Table 103. Autopilot Marketing Platform Product

Table 104. Autopilot Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 105. Autopilot Recent Development

Table 106. Optimove Company Detail

Table 107. Optimove Business Overview

Table 108. Optimove Marketing Platform Product

Table 109. Optimove Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 110. Optimove Recent Development

Table 111. Force24 Company Detail

Table 112. Force24 Business Overview

Table 113. Force24 Marketing Platform Product

Table 114. Force24 Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 115. Force24 Recent Development

Table 116. Zoho Corporation Company Detail

Table 117. Zoho Corporation Business Overview

Table 118. Zoho Corporation Marketing Platform Product

Table 119. Zoho Corporation Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 120. Zoho Corporation Recent Development

Table 121. Oracle Company Detail

Table 122. Oracle Business Overview

Table 123. Oracle Marketing Platform Product

Table 124. Oracle Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 125. Oracle Recent Development

Table 126. SAS Company Detail

Table 127. SAS Business Overview

Table 128. SAS Marketing Platform Product

Table 129. SAS Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 130. SAS Recent Development

Table 131. KickFire Company Detail

Table 132. KickFire Business Overview

Table 133. KickFire Marketing Platform Product

Table 134. KickFire Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 135. KickFire Recent Development

Table 136. ACTITO Company Detail

Table 137. ACTITO Business Overview

Table 138. ACTITO Marketing Platform Product

Table 139. ACTITO Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 140. ACTITO Recent Development

Table 141. Mapp Digital Company Detail

Table 142. Mapp Digital Business Overview

Table 143. Mapp Digital Marketing Platform Product

Table 144. Mapp Digital Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 145. Mapp Digital Recent Development

Table 146. Netcore Solutions Company Detail

Table 147. Netcore Solutions Business Overview

Table 148. Netcore Solutions Marketing Platform Product

Table 149. Netcore Solutions Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 150. Netcore Solutions Recent Development

Table 151. Platformly Company Detail

Table 152. Platformly Business Overview

Table 153. Platformly Marketing Platform Product

Table 154. Platformly Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 155. Platformly Recent Development

Table 156. Maropost Company Detail

Table 157. Maropost Business Overview

Table 158. Maropost Marketing Platform Product

Table 159. Maropost Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 160. Maropost Recent Development

Table 161. BuyerGenomics Company Detail

Table 162. BuyerGenomics Business Overview

Table 163. BuyerGenomics Marketing Platform Product

Table 164. BuyerGenomics Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 165. BuyerGenomics Recent Development

Table 166. Nielsen Company Detail

Table 167. Nielsen Business Overview

Table 168. Nielsen Marketing Platform Product

Table 169. Nielsen Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 170. Nielsen Recent Development

Table 171. LeadFWD Corp Company Detail

Table 172. LeadFWD Corp Business Overview

Table 173. LeadFWD Corp Marketing Platform Product

Table 174. LeadFWD Corp Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 175. LeadFWD Corp Recent Development

Table 176. MaaxMarket Company Detail

Table 177. MaaxMarket Business Overview

Table 178. MaaxMarket Marketing Platform Product

Table 179. MaaxMarket Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 180. MaaxMarket Recent Development

Table 181. Hey Oliver Limited Company Detail

Table 182. Hey Oliver Limited Business Overview

Table 183. Hey Oliver Limited Marketing Platform Product

Table 184. Hey Oliver Limited Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 185. Hey Oliver Limited Recent Development

Table 186. Resulticks Company Detail

Table 187. Resulticks Business Overview

Table 188. Resulticks Marketing Platform Product

Table 189. Resulticks Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 190. Resulticks Recent Development

Table 191. Xerox Company Detail

Table 192. Xerox Business Overview

Table 193. Xerox Marketing Platform Product

Table 194. Xerox Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 195. Xerox Recent Development

Table 196. Alterian Company Detail

Table 197. Alterian Business Overview

Table 198. Alterian Marketing Platform Product

Table 199. Alterian Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 200. Alterian Recent Development

Table 201. Gamooga Company Detail

Table 202. Gamooga Business Overview

Table 203. Gamooga Marketing Platform Product

Table 204. Gamooga Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 205. Gamooga Recent Development

Table 206. Resulticks Company Detail

Table 207. Resulticks Business Overview

Table 208. Resulticks Marketing Platform Product

Table 209. Resulticks Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 210. Resulticks Recent Development

Table 211. Altcraft Company Detail

Table 212. Altcraft Business Overview

Table 213. Altcraft Marketing Platform Product

Table 214. Altcraft Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 215. Altcraft Recent Development

Table 216. Upland Software Company Detail

Table 217. Upland Software Business Overview

Table 218. Upland Software Marketing Platform Product

Table 219. Upland Software Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 220. Upland Software Recent Development

Table 221. Axtria Company Detail

Table 222. Axtria Business Overview

Table 223. Axtria Marketing Platform Product

Table 224. Axtria Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 225. Axtria Recent Development

Table 226. BASE Technologies Company Detail

Table 227. BASE Technologies Business Overview

Table 228. BASE Technologies Marketing Platform Product

Table 229. BASE Technologies Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 230. BASE Technologies Recent Development

Table 231. Ovato Company Detail

Table 232. Ovato Business Overview

Table 233. Ovato Marketing Platform Product

Table 234. Ovato Revenue in Marketing Platform Business (2019-2024) & (US$ Million)

Table 235. Ovato Recent Development

Table 236. Research Programs/Design for This Report

Table 237. Key Data Information from Secondary Sources

Table 238. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Platform Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Marketing Platform Market Share by Type: 2023 VS 2030

Figure 3. Cloud Based Features

Figure 4. Web Based Features

Figure 5. Global Marketing Platform Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Marketing Platform Market Share by Application: 2023 VS 2030

Figure 7. Large Enterprises Case Studies

Figure 8. SMEs Case Studies

Figure 9. Marketing Platform Report Years Considered

Figure 10. Global Marketing Platform Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 11. Global Marketing Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 12. Global Marketing Platform Market Share by Region: 2023 VS 2030

Figure 13. Global Marketing Platform Market Share by Players in 2023

Figure 14. Global Top Marketing Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Platform as of 2023)

Figure 15. The Top 10 and 5 Players Market Share by Marketing Platform Revenue in 2023

Figure 16. North America Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 17. North America Marketing Platform Market Share by Country (2019-2030)

Figure 18. United States Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 19. Canada Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 20. Europe Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. Europe Marketing Platform Market Share by Country (2019-2030)

Figure 22. Germany Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. France Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. U.K. Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Italy Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 26. Russia Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. Nordic Countries Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. Asia-Pacific Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Asia-Pacific Marketing Platform Market Share by Region (2019-2030)

Figure 30. China Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Japan Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. South Korea Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Southeast Asia Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 34. India Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Australia Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. Latin America Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Latin America Marketing Platform Market Share by Country (2019-2030)

Figure 38. Mexico Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Brazil Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Middle East & Africa Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Middle East & Africa Marketing Platform Market Share by Country (2019-2030)

Figure 42. Turkey Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Saudi Arabia Marketing Platform Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. HubSpot Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 45. Constant Contact Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 46. Mailchimp Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 47. SAP Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 48. MoEngage Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 49. WebEngage Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 50. Act-On Software Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 51. SALESmanago Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 52. Salesforce Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 53. Adobe Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 54. Ometria Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 55. Autopilot Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 56. Optimove Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 57. Force24 Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 58. Zoho Corporation Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 59. Oracle Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 60. SAS Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 61. KickFire Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 62. ACTITO Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 63. Mapp Digital Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 64. Netcore Solutions Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 65. Platformly Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 66. Maropost Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 67. BuyerGenomics Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 68. Nielsen Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 69. LeadFWD Corp Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 70. MaaxMarket Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 71. Hey Oliver Limited Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 72. Resulticks Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 73. Xerox Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 74. Alterian Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 75. Gamooga Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 76. Resulticks Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 77. Altcraft Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 78. Upland Software Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 79. Axtria Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 80. BASE Technologies Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 81. Ovato Revenue Growth Rate in Marketing Platform Business (2019-2024)

Figure 82. Bottom-up and Top-down Approaches for This Report

Figure 83. Data Triangulation

Figure 84. Key Executives Interviewed

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