List of Tables
Table 1. Global Marketing Cloud Platform Services Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of Managed Services
Table 3. Key Players of Professional Services
Table 4. Global Marketing Cloud Platform Services Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 5. Global Marketing Cloud Platform Services Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 6. Global Marketing Cloud Platform Services Market Size by Region (2020-2025) & (US$ Million)
Table 7. Global Marketing Cloud Platform Services Market Share by Region (2020-2025)
Table 8. Global Marketing Cloud Platform Services Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 9. Global Marketing Cloud Platform Services Market Share by Region (2026-2031)
Table 10. Marketing Cloud Platform Services Market Trends
Table 11. Marketing Cloud Platform Services Market Drivers
Table 12. Marketing Cloud Platform Services Market Challenges
Table 13. Marketing Cloud Platform Services Market Restraints
Table 14. Global Marketing Cloud Platform Services Revenue by Players (2020-2025) & (US$ Million)
Table 15. Global Marketing Cloud Platform Services Market Share by Players (2020-2025)
Table 16. Global Top Marketing Cloud Platform Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Cloud Platform Services as of 2024)
Table 17. Ranking of Global Top Marketing Cloud Platform Services Companies by Revenue (US$ Million) in 2024
Table 18. Global 5 Largest Players Market Share by Marketing Cloud Platform Services Revenue (CR5 and HHI) & (2020-2025)
Table 19. Global Key Players of Marketing Cloud Platform Services, Headquarters and Area Served
Table 20. Global Key Players of Marketing Cloud Platform Services, Product and Application
Table 21. Global Key Players of Marketing Cloud Platform Services, Date of Enter into This Industry
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Marketing Cloud Platform Services Market Size by Type (2020-2025) & (US$ Million)
Table 24. Global Marketing Cloud Platform Services Revenue Market Share by Type (2020-2025)
Table 25. Global Marketing Cloud Platform Services Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 26. Global Marketing Cloud Platform Services Revenue Market Share by Type (2026-2031)
Table 27. Global Marketing Cloud Platform Services Market Size by Application (2020-2025) & (US$ Million)
Table 28. Global Marketing Cloud Platform Services Revenue Market Share by Application (2020-2025)
Table 29. Global Marketing Cloud Platform Services Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 30. Global Marketing Cloud Platform Services Revenue Market Share by Application (2026-2031)
Table 31. North America Marketing Cloud Platform Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 32. North America Marketing Cloud Platform Services Market Size by Country (2020-2025) & (US$ Million)
Table 33. North America Marketing Cloud Platform Services Market Size by Country (2026-2031) & (US$ Million)
Table 34. Europe Marketing Cloud Platform Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 35. Europe Marketing Cloud Platform Services Market Size by Country (2020-2025) & (US$ Million)
Table 36. Europe Marketing Cloud Platform Services Market Size by Country (2026-2031) & (US$ Million)
Table 37. Asia-Pacific Marketing Cloud Platform Services Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 38. Asia-Pacific Marketing Cloud Platform Services Market Size by Region (2020-2025) & (US$ Million)
Table 39. Asia-Pacific Marketing Cloud Platform Services Market Size by Region (2026-2031) & (US$ Million)
Table 40. Latin America Marketing Cloud Platform Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 41. Latin America Marketing Cloud Platform Services Market Size by Country (2020-2025) & (US$ Million)
Table 42. Latin America Marketing Cloud Platform Services Market Size by Country (2026-2031) & (US$ Million)
Table 43. Middle East & Africa Marketing Cloud Platform Services Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 44. Middle East & Africa Marketing Cloud Platform Services Market Size by Country (2020-2025) & (US$ Million)
Table 45. Middle East & Africa Marketing Cloud Platform Services Market Size by Country (2026-2031) & (US$ Million)
Table 46. Adobe (US) Company Details
Table 47. Adobe (US) Business Overview
Table 48. Adobe (US) Marketing Cloud Platform Services Product
Table 49. Adobe (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 50. Adobe (US) Recent Development
Table 51. Salesforce (US) Company Details
Table 52. Salesforce (US) Business Overview
Table 53. Salesforce (US) Marketing Cloud Platform Services Product
Table 54. Salesforce (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 55. Salesforce (US) Recent Development
Table 56. Oracle (US) Company Details
Table 57. Oracle (US) Business Overview
Table 58. Oracle (US) Marketing Cloud Platform Services Product
Table 59. Oracle (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 60. Oracle (US) Recent Development
Table 61. Pegasystems (US) Company Details
Table 62. Pegasystems (US) Business Overview
Table 63. Pegasystems (US) Marketing Cloud Platform Services Product
Table 64. Pegasystems (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 65. Pegasystems (US) Recent Development
Table 66. HubSpot (US) Company Details
Table 67. HubSpot (US) Business Overview
Table 68. HubSpot (US) Marketing Cloud Platform Services Product
Table 69. HubSpot (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 70. HubSpot (US) Recent Development
Table 71. SAP (Germany) Company Details
Table 72. SAP (Germany) Business Overview
Table 73. SAP (Germany) Marketing Cloud Platform Services Product
Table 74. SAP (Germany) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 75. SAP (Germany) Recent Development
Table 76. SAS (US) Company Details
Table 77. SAS (US) Business Overview
Table 78. SAS (US) Marketing Cloud Platform Services Product
Table 79. SAS (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 80. SAS (US) Recent Development
Table 81. Redpoint Global (US) Company Details
Table 82. Redpoint Global (US) Business Overview
Table 83. Redpoint Global (US) Marketing Cloud Platform Services Product
Table 84. Redpoint Global (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 85. Redpoint Global (US) Recent Development
Table 86. Cheetah Digital (US) Company Details
Table 87. Cheetah Digital (US) Business Overview
Table 88. Cheetah Digital (US) Marketing Cloud Platform Services Product
Table 89. Cheetah Digital (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 90. Cheetah Digital (US) Recent Development
Table 91. Acoustic (US) Company Details
Table 92. Acoustic (US) Business Overview
Table 93. Acoustic (US) Marketing Cloud Platform Services Product
Table 94. Acoustic (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 95. Acoustic (US) Recent Development
Table 96. Braze (US) Company Details
Table 97. Braze (US) Business Overview
Table 98. Braze (US) Marketing Cloud Platform Services Product
Table 99. Braze (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 100. Braze (US) Recent Development
Table 101. Acquia (US) Company Details
Table 102. Acquia (US) Business Overview
Table 103. Acquia (US) Marketing Cloud Platform Services Product
Table 104. Acquia (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 105. Acquia (US) Recent Development
Table 106. Cision (US) Company Details
Table 107. Cision (US) Business Overview
Table 108. Cision (US) Marketing Cloud Platform Services Product
Table 109. Cision (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 110. Cision (US) Recent Development
Table 111. Insider (US) Company Details
Table 112. Insider (US) Business Overview
Table 113. Insider (US) Marketing Cloud Platform Services Product
Table 114. Insider (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 115. Insider (US) Recent Development
Table 116. Sitecore (US) Company Details
Table 117. Sitecore (US) Business Overview
Table 118. Sitecore (US) Marketing Cloud Platform Services Product
Table 119. Sitecore (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 120. Sitecore (US) Recent Development
Table 121. Resulticks (US) Company Details
Table 122. Resulticks (US) Business Overview
Table 123. Resulticks (US) Marketing Cloud Platform Services Product
Table 124. Resulticks (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 125. Resulticks (US) Recent Development
Table 126. Fico (US) Company Details
Table 127. Fico (US) Business Overview
Table 128. Fico (US) Marketing Cloud Platform Services Product
Table 129. Fico (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 130. Fico (US) Recent Development
Table 131. Selligent (Belgium) Company Details
Table 132. Selligent (Belgium) Business Overview
Table 133. Selligent (Belgium) Marketing Cloud Platform Services Product
Table 134. Selligent (Belgium) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 135. Selligent (Belgium) Recent Development
Table 136. Zeta Global (US) Company Details
Table 137. Zeta Global (US) Business Overview
Table 138. Zeta Global (US) Marketing Cloud Platform Services Product
Table 139. Zeta Global (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 140. Zeta Global (US) Recent Development
Table 141. Algonomy (US) Company Details
Table 142. Algonomy (US) Business Overview
Table 143. Algonomy (US) Marketing Cloud Platform Services Product
Table 144. Algonomy (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 145. Algonomy (US) Recent Development
Table 146. Platformly (British Virgin Islands) Company Details
Table 147. Platformly (British Virgin Islands) Business Overview
Table 148. Platformly (British Virgin Islands) Marketing Cloud Platform Services Product
Table 149. Platformly (British Virgin Islands) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 150. Platformly (British Virgin Islands) Recent Development
Table 151. Mapp (US) Company Details
Table 152. Mapp (US) Business Overview
Table 153. Mapp (US) Marketing Cloud Platform Services Product
Table 154. Mapp (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 155. Mapp (US) Recent Development
Table 156. ConvertLab (China) Company Details
Table 157. ConvertLab (China) Business Overview
Table 158. ConvertLab (China) Marketing Cloud Platform Services Product
Table 159. ConvertLab (China) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 160. ConvertLab (China) Recent Development
Table 161. SocialPilot (US) Company Details
Table 162. SocialPilot (US) Business Overview
Table 163. SocialPilot (US) Marketing Cloud Platform Services Product
Table 164. SocialPilot (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 165. SocialPilot (US) Recent Development
Table 166. OneSignal (US) Company Details
Table 167. OneSignal (US) Business Overview
Table 168. OneSignal (US) Marketing Cloud Platform Services Product
Table 169. OneSignal (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 170. OneSignal (US) Recent Development
Table 171. Bluecore (US) Company Details
Table 172. Bluecore (US) Business Overview
Table 173. Bluecore (US) Marketing Cloud Platform Services Product
Table 174. Bluecore (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 175. Bluecore (US) Recent Development
Table 176. CleverTap (US) Company Details
Table 177. CleverTap (US) Business Overview
Table 178. CleverTap (US) Marketing Cloud Platform Services Product
Table 179. CleverTap (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 180. CleverTap (US) Recent Development
Table 181. Optimove (US) Company Details
Table 182. Optimove (US) Business Overview
Table 183. Optimove (US) Marketing Cloud Platform Services Product
Table 184. Optimove (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 185. Optimove (US) Recent Development
Table 186. MoEngage (US) Company Details
Table 187. MoEngage (US) Business Overview
Table 188. MoEngage (US) Marketing Cloud Platform Services Product
Table 189. MoEngage (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 190. MoEngage (US) Recent Development
Table 191. Iterable (US) Company Details
Table 192. Iterable (US) Business Overview
Table 193. Iterable (US) Marketing Cloud Platform Services Product
Table 194. Iterable (US) Revenue in Marketing Cloud Platform Services Business (2020-2025) & (US$ Million)
Table 195. Iterable (US) Recent Development
Table 196. Research Programs/Design for This Report
Table 197. Key Data Information from Secondary Sources
Table 198. Key Data Information from Primary Sources
Table 199. Authors List of This Report
List of Figures
Figure 1. Marketing Cloud Platform Services Picture
Figure 2. Global Marketing Cloud Platform Services Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global Marketing Cloud Platform Services Market Share by Type: 2024 VS 2031
Figure 4. Managed Services Features
Figure 5. Professional Services Features
Figure 6. Global Marketing Cloud Platform Services Market Size by Application (2020-2031) & (US$ Million)
Figure 7. Global Marketing Cloud Platform Services Market Share by Application: 2024 VS 2031
Figure 8. Large Enterprises Case Studies
Figure 9. SMEs Case Studies
Figure 10. Marketing Cloud Platform Services Report Years Considered
Figure 11. Global Marketing Cloud Platform Services Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 12. Global Marketing Cloud Platform Services Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 13. Global Marketing Cloud Platform Services Market Share by Region: 2024 VS 2031
Figure 14. Global Marketing Cloud Platform Services Market Share by Players in 2024
Figure 15. Global Top Marketing Cloud Platform Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Cloud Platform Services as of 2024)
Figure 16. The Top 10 and 5 Players Market Share by Marketing Cloud Platform Services Revenue in 2024
Figure 17. North America Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 18. North America Marketing Cloud Platform Services Market Share by Country (2020-2031)
Figure 19. United States Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 20. Canada Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 21. Europe Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 22. Europe Marketing Cloud Platform Services Market Share by Country (2020-2031)
Figure 23. Germany Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 24. France Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. U.K. Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. Italy Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 27. Russia Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. Nordic Countries Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. Asia-Pacific Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Asia-Pacific Marketing Cloud Platform Services Market Share by Region (2020-2031)
Figure 31. China Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Japan Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. South Korea Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Southeast Asia Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 35. India Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. Australia Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. Latin America Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. Latin America Marketing Cloud Platform Services Market Share by Country (2020-2031)
Figure 39. Mexico Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Brazil Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Middle East & Africa Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Middle East & Africa Marketing Cloud Platform Services Market Share by Country (2020-2031)
Figure 43. Turkey Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Saudi Arabia Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. UAE Marketing Cloud Platform Services Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Adobe (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 47. Salesforce (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 48. Oracle (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 49. Pegasystems (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 50. HubSpot (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 51. SAP (Germany) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 52. SAS (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 53. Redpoint Global (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 54. Cheetah Digital (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 55. Acoustic (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 56. Braze (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 57. Acquia (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 58. Cision (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 59. Insider (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 60. Sitecore (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 61. Resulticks (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 62. Fico (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 63. Selligent (Belgium) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 64. Zeta Global (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 65. Algonomy (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 66. Platformly (British Virgin Islands) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 67. Mapp (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 68. ConvertLab (China) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 69. SocialPilot (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 70. OneSignal (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 71. Bluecore (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 72. CleverTap (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 73. Optimove (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 74. MoEngage (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 75. Iterable (US) Revenue Growth Rate in Marketing Cloud Platform Services Business (2020-2025)
Figure 76. Bottom-up and Top-down Approaches for This Report
Figure 77. Data Triangulation
Figure 78. Key Executives Interviewed