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Global Toys and Games Product Market Research Report 2025
Published Date: September 2025
|
Report Code: QYRE-Auto-14I9673
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Global Toys and Games Product Market Insights and Forecast to 2028
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Global Toys and Games Product Market Research Report 2025

Code: QYRE-Auto-14I9673
Report
September 2025
Pages:105
QYResearch
Buy Now with 15% Discount
DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Mattel
Hasbro
The LEGO Group
Bandai Namco Holdings
Ravensburger
Simba - Dickie Group
Dream International
Tomy
JAKKS Pacific
MGA Entertainment
Playmates Toys
Vivid Imaginations
VTech Holdings
Spin Master
Playgo Toys Enterprises
Integrity Toys
Famosa Toys
Kids II
K'NEX Industries
Sanrio Company Ltd
Tarata Toys
Tenyo
Buffalo Games
Hape
Guangdong Hayidai Toys

Toys and Games Product Market

The global market for Toys and Games Product was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Toys and Games Product is used for the amusement and entertainment of children. Activity toys such as building sets, dolls, puzzles such as jigsaw puzzles, and card games help children enhance their mental agility and develop coordination and manual skills.
Asia-Pacific is expected to experience the highest growth in the market during the forecast period.
This report aims to provide a comprehensive presentation of the global market for Toys and Games Product, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toys and Games Product.
The Toys and Games Product market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Toys and Games Product market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toys and Games Product companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Toys and Games Product Market Report

Report Metric Details
Report Name Toys and Games Product Market
Segment by Type
  • Games and Puzzles
  • Activity and Construction Toys
  • Dolls and Action Figures
  • Vehicle Toys and Ride-Ons
  • Soft/Plush Toys
  • Others
Segment by Application
  • Under 3 Years Old
  • 3-6 Years Old
  • 6-12 Years Old
  • Above 12 Years Old
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Mattel, Hasbro, The LEGO Group, Bandai Namco Holdings, Ravensburger, Simba Dickie Group, Dream International, TOMY, JAKKS Pacific, MGA Entertainment, Playmates Toys, Vivid Imaginations, VTech Holdings, Spin Master, Playgo Toys Enterprises, Integrity Toys, Famosa Toys, Kids II, K'NEX Industries, Sanrio Company Ltd, Tarata Toys, Tenyo, Buffalo Games, Hape, Guangdong Hayidai Toys
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Toys and Games Product company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Toys and Games Product Market report?

Ans: The main players in the Toys and Games Product Market are Mattel, Hasbro, The LEGO Group, Bandai Namco Holdings, Ravensburger, Simba Dickie Group, Dream International, TOMY, JAKKS Pacific, MGA Entertainment, Playmates Toys, Vivid Imaginations, VTech Holdings, Spin Master, Playgo Toys Enterprises, Integrity Toys, Famosa Toys, Kids II, K'NEX Industries, Sanrio Company Ltd, Tarata Toys, Tenyo, Buffalo Games, Hape, Guangdong Hayidai Toys

What are the Application segmentation covered in the Toys and Games Product Market report?

Ans: The Applications covered in the Toys and Games Product Market report are Under 3 Years Old, 3-6 Years Old, 6-12 Years Old, Above 12 Years Old

What are the Type segmentation covered in the Toys and Games Product Market report?

Ans: The Types covered in the Toys and Games Product Market report are Games and Puzzles, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, Others

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Toys and Games Product Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Games and Puzzles
1.2.3 Activity and Construction Toys
1.2.4 Dolls and Action Figures
1.2.5 Vehicle Toys and Ride-Ons
1.2.6 Soft/Plush Toys
1.2.7 Others
1.3 Market by Application
1.3.1 Global Toys and Games Product Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Under 3 Years Old
1.3.3 3-6 Years Old
1.3.4 6-12 Years Old
1.3.5 Above 12 Years Old
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Toys and Games Product Market Perspective (2020-2031)
2.2 Global Toys and Games Product Growth Trends by Region
2.2.1 Global Toys and Games Product Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Toys and Games Product Historic Market Size by Region (2020-2025)
2.2.3 Toys and Games Product Forecasted Market Size by Region (2026-2031)
2.3 Toys and Games Product Market Dynamics
2.3.1 Toys and Games Product Industry Trends
2.3.2 Toys and Games Product Market Drivers
2.3.3 Toys and Games Product Market Challenges
2.3.4 Toys and Games Product Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Toys and Games Product Players by Revenue
3.1.1 Global Top Toys and Games Product Players by Revenue (2020-2025)
3.1.2 Global Toys and Games Product Revenue Market Share by Players (2020-2025)
3.2 Global Toys and Games Product Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Toys and Games Product Revenue
3.4 Global Toys and Games Product Market Concentration Ratio
3.4.1 Global Toys and Games Product Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Toys and Games Product Revenue in 2024
3.5 Global Key Players of Toys and Games Product Head office and Area Served
3.6 Global Key Players of Toys and Games Product, Product and Application
3.7 Global Key Players of Toys and Games Product, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Toys and Games Product Breakdown Data by Type
4.1 Global Toys and Games Product Historic Market Size by Type (2020-2025)
4.2 Global Toys and Games Product Forecasted Market Size by Type (2026-2031)
5 Toys and Games Product Breakdown Data by Application
5.1 Global Toys and Games Product Historic Market Size by Application (2020-2025)
5.2 Global Toys and Games Product Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Toys and Games Product Market Size (2020-2031)
6.2 North America Toys and Games Product Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Toys and Games Product Market Size by Country (2020-2025)
6.4 North America Toys and Games Product Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Toys and Games Product Market Size (2020-2031)
7.2 Europe Toys and Games Product Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Toys and Games Product Market Size by Country (2020-2025)
7.4 Europe Toys and Games Product Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Toys and Games Product Market Size (2020-2031)
8.2 Asia-Pacific Toys and Games Product Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Toys and Games Product Market Size by Region (2020-2025)
8.4 Asia-Pacific Toys and Games Product Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Toys and Games Product Market Size (2020-2031)
9.2 Latin America Toys and Games Product Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Toys and Games Product Market Size by Country (2020-2025)
9.4 Latin America Toys and Games Product Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Toys and Games Product Market Size (2020-2031)
10.2 Middle East & Africa Toys and Games Product Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Toys and Games Product Market Size by Country (2020-2025)
10.4 Middle East & Africa Toys and Games Product Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Mattel
11.1.1 Mattel Company Details
11.1.2 Mattel Business Overview
11.1.3 Mattel Toys and Games Product Introduction
11.1.4 Mattel Revenue in Toys and Games Product Business (2020-2025)
11.1.5 Mattel Recent Development
11.2 Hasbro
11.2.1 Hasbro Company Details
11.2.2 Hasbro Business Overview
11.2.3 Hasbro Toys and Games Product Introduction
11.2.4 Hasbro Revenue in Toys and Games Product Business (2020-2025)
11.2.5 Hasbro Recent Development
11.3 The LEGO Group
11.3.1 The LEGO Group Company Details
11.3.2 The LEGO Group Business Overview
11.3.3 The LEGO Group Toys and Games Product Introduction
11.3.4 The LEGO Group Revenue in Toys and Games Product Business (2020-2025)
11.3.5 The LEGO Group Recent Development
11.4 Bandai Namco Holdings
11.4.1 Bandai Namco Holdings Company Details
11.4.2 Bandai Namco Holdings Business Overview
11.4.3 Bandai Namco Holdings Toys and Games Product Introduction
11.4.4 Bandai Namco Holdings Revenue in Toys and Games Product Business (2020-2025)
11.4.5 Bandai Namco Holdings Recent Development
11.5 Ravensburger
11.5.1 Ravensburger Company Details
11.5.2 Ravensburger Business Overview
11.5.3 Ravensburger Toys and Games Product Introduction
11.5.4 Ravensburger Revenue in Toys and Games Product Business (2020-2025)
11.5.5 Ravensburger Recent Development
11.6 Simba Dickie Group
11.6.1 Simba Dickie Group Company Details
11.6.2 Simba Dickie Group Business Overview
11.6.3 Simba Dickie Group Toys and Games Product Introduction
11.6.4 Simba Dickie Group Revenue in Toys and Games Product Business (2020-2025)
11.6.5 Simba Dickie Group Recent Development
11.7 Dream International
11.7.1 Dream International Company Details
11.7.2 Dream International Business Overview
11.7.3 Dream International Toys and Games Product Introduction
11.7.4 Dream International Revenue in Toys and Games Product Business (2020-2025)
11.7.5 Dream International Recent Development
11.8 TOMY
11.8.1 TOMY Company Details
11.8.2 TOMY Business Overview
11.8.3 TOMY Toys and Games Product Introduction
11.8.4 TOMY Revenue in Toys and Games Product Business (2020-2025)
11.8.5 TOMY Recent Development
11.9 JAKKS Pacific
11.9.1 JAKKS Pacific Company Details
11.9.2 JAKKS Pacific Business Overview
11.9.3 JAKKS Pacific Toys and Games Product Introduction
11.9.4 JAKKS Pacific Revenue in Toys and Games Product Business (2020-2025)
11.9.5 JAKKS Pacific Recent Development
11.10 MGA Entertainment
11.10.1 MGA Entertainment Company Details
11.10.2 MGA Entertainment Business Overview
11.10.3 MGA Entertainment Toys and Games Product Introduction
11.10.4 MGA Entertainment Revenue in Toys and Games Product Business (2020-2025)
11.10.5 MGA Entertainment Recent Development
11.11 Playmates Toys
11.11.1 Playmates Toys Company Details
11.11.2 Playmates Toys Business Overview
11.11.3 Playmates Toys Toys and Games Product Introduction
11.11.4 Playmates Toys Revenue in Toys and Games Product Business (2020-2025)
11.11.5 Playmates Toys Recent Development
11.12 Vivid Imaginations
11.12.1 Vivid Imaginations Company Details
11.12.2 Vivid Imaginations Business Overview
11.12.3 Vivid Imaginations Toys and Games Product Introduction
11.12.4 Vivid Imaginations Revenue in Toys and Games Product Business (2020-2025)
11.12.5 Vivid Imaginations Recent Development
11.13 VTech Holdings
11.13.1 VTech Holdings Company Details
11.13.2 VTech Holdings Business Overview
11.13.3 VTech Holdings Toys and Games Product Introduction
11.13.4 VTech Holdings Revenue in Toys and Games Product Business (2020-2025)
11.13.5 VTech Holdings Recent Development
11.14 Spin Master
11.14.1 Spin Master Company Details
11.14.2 Spin Master Business Overview
11.14.3 Spin Master Toys and Games Product Introduction
11.14.4 Spin Master Revenue in Toys and Games Product Business (2020-2025)
11.14.5 Spin Master Recent Development
11.15 Playgo Toys Enterprises
11.15.1 Playgo Toys Enterprises Company Details
11.15.2 Playgo Toys Enterprises Business Overview
11.15.3 Playgo Toys Enterprises Toys and Games Product Introduction
11.15.4 Playgo Toys Enterprises Revenue in Toys and Games Product Business (2020-2025)
11.15.5 Playgo Toys Enterprises Recent Development
11.16 Integrity Toys
11.16.1 Integrity Toys Company Details
11.16.2 Integrity Toys Business Overview
11.16.3 Integrity Toys Toys and Games Product Introduction
11.16.4 Integrity Toys Revenue in Toys and Games Product Business (2020-2025)
11.16.5 Integrity Toys Recent Development
11.17 Famosa Toys
11.17.1 Famosa Toys Company Details
11.17.2 Famosa Toys Business Overview
11.17.3 Famosa Toys Toys and Games Product Introduction
11.17.4 Famosa Toys Revenue in Toys and Games Product Business (2020-2025)
11.17.5 Famosa Toys Recent Development
11.18 Kids II
11.18.1 Kids II Company Details
11.18.2 Kids II Business Overview
11.18.3 Kids II Toys and Games Product Introduction
11.18.4 Kids II Revenue in Toys and Games Product Business (2020-2025)
11.18.5 Kids II Recent Development
11.19 K'NEX Industries
11.19.1 K'NEX Industries Company Details
11.19.2 K'NEX Industries Business Overview
11.19.3 K'NEX Industries Toys and Games Product Introduction
11.19.4 K'NEX Industries Revenue in Toys and Games Product Business (2020-2025)
11.19.5 K'NEX Industries Recent Development
11.20 Sanrio Company Ltd
11.20.1 Sanrio Company Ltd Company Details
11.20.2 Sanrio Company Ltd Business Overview
11.20.3 Sanrio Company Ltd Toys and Games Product Introduction
11.20.4 Sanrio Company Ltd Revenue in Toys and Games Product Business (2020-2025)
11.20.5 Sanrio Company Ltd Recent Development
11.21 Tarata Toys
11.21.1 Tarata Toys Company Details
11.21.2 Tarata Toys Business Overview
11.21.3 Tarata Toys Toys and Games Product Introduction
11.21.4 Tarata Toys Revenue in Toys and Games Product Business (2020-2025)
11.21.5 Tarata Toys Recent Development
11.22 Tenyo
11.22.1 Tenyo Company Details
11.22.2 Tenyo Business Overview
11.22.3 Tenyo Toys and Games Product Introduction
11.22.4 Tenyo Revenue in Toys and Games Product Business (2020-2025)
11.22.5 Tenyo Recent Development
11.23 Buffalo Games
11.23.1 Buffalo Games Company Details
11.23.2 Buffalo Games Business Overview
11.23.3 Buffalo Games Toys and Games Product Introduction
11.23.4 Buffalo Games Revenue in Toys and Games Product Business (2020-2025)
11.23.5 Buffalo Games Recent Development
11.24 Hape
11.24.1 Hape Company Details
11.24.2 Hape Business Overview
11.24.3 Hape Toys and Games Product Introduction
11.24.4 Hape Revenue in Toys and Games Product Business (2020-2025)
11.24.5 Hape Recent Development
11.25 Guangdong Hayidai Toys
11.25.1 Guangdong Hayidai Toys Company Details
11.25.2 Guangdong Hayidai Toys Business Overview
11.25.3 Guangdong Hayidai Toys Toys and Games Product Introduction
11.25.4 Guangdong Hayidai Toys Revenue in Toys and Games Product Business (2020-2025)
11.25.5 Guangdong Hayidai Toys Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
Mattel
Hasbro
The LEGO Group
Bandai Namco Holdings
Ravensburger
Simba - Dickie Group
Dream International
Tomy
JAKKS Pacific
MGA Entertainment
Playmates Toys
Vivid Imaginations
VTech Holdings
Spin Master
Playgo Toys Enterprises
Integrity Toys
Famosa Toys
Kids II
K'NEX Industries
Sanrio Company Ltd
Tarata Toys
Tenyo
Buffalo Games
Hape
Guangdong Hayidai Toys
List of Tables
 Table 1. Global Toys and Games Product Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Games and Puzzles
 Table 3. Key Players of Activity and Construction Toys
 Table 4. Key Players of Dolls and Action Figures
 Table 5. Key Players of Vehicle Toys and Ride-Ons
 Table 6. Key Players of Soft/Plush Toys
 Table 7. Key Players of Others
 Table 8. Global Toys and Games Product Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 9. Global Toys and Games Product Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 10. Global Toys and Games Product Market Size by Region (2020-2025) & (US$ Million)
 Table 11. Global Toys and Games Product Market Share by Region (2020-2025)
 Table 12. Global Toys and Games Product Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 13. Global Toys and Games Product Market Share by Region (2026-2031)
 Table 14. Toys and Games Product Market Trends
 Table 15. Toys and Games Product Market Drivers
 Table 16. Toys and Games Product Market Challenges
 Table 17. Toys and Games Product Market Restraints
 Table 18. Global Toys and Games Product Revenue by Players (2020-2025) & (US$ Million)
 Table 19. Global Toys and Games Product Market Share by Players (2020-2025)
 Table 20. Global Top Toys and Games Product Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Toys and Games Product as of 2024)
 Table 21. Ranking of Global Top Toys and Games Product Companies by Revenue (US$ Million) in 2024
 Table 22. Global 5 Largest Players Market Share by Toys and Games Product Revenue (CR5 and HHI) & (2020-2025)
 Table 23. Global Key Players of Toys and Games Product, Headquarters and Area Served
 Table 24. Global Key Players of Toys and Games Product, Product and Application
 Table 25. Global Key Players of Toys and Games Product, Date of Enter into This Industry
 Table 26. Mergers & Acquisitions, Expansion Plans
 Table 27. Global Toys and Games Product Market Size by Type (2020-2025) & (US$ Million)
 Table 28. Global Toys and Games Product Revenue Market Share by Type (2020-2025)
 Table 29. Global Toys and Games Product Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 30. Global Toys and Games Product Revenue Market Share by Type (2026-2031)
 Table 31. Global Toys and Games Product Market Size by Application (2020-2025) & (US$ Million)
 Table 32. Global Toys and Games Product Revenue Market Share by Application (2020-2025)
 Table 33. Global Toys and Games Product Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 34. Global Toys and Games Product Revenue Market Share by Application (2026-2031)
 Table 35. North America Toys and Games Product Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. North America Toys and Games Product Market Size by Country (2020-2025) & (US$ Million)
 Table 37. North America Toys and Games Product Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Europe Toys and Games Product Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Europe Toys and Games Product Market Size by Country (2020-2025) & (US$ Million)
 Table 40. Europe Toys and Games Product Market Size by Country (2026-2031) & (US$ Million)
 Table 41. Asia-Pacific Toys and Games Product Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Asia-Pacific Toys and Games Product Market Size by Region (2020-2025) & (US$ Million)
 Table 43. Asia-Pacific Toys and Games Product Market Size by Region (2026-2031) & (US$ Million)
 Table 44. Latin America Toys and Games Product Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Latin America Toys and Games Product Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Latin America Toys and Games Product Market Size by Country (2026-2031) & (US$ Million)
 Table 47. Middle East & Africa Toys and Games Product Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 48. Middle East & Africa Toys and Games Product Market Size by Country (2020-2025) & (US$ Million)
 Table 49. Middle East & Africa Toys and Games Product Market Size by Country (2026-2031) & (US$ Million)
 Table 50. Mattel Company Details
 Table 51. Mattel Business Overview
 Table 52. Mattel Toys and Games Product Product
 Table 53. Mattel Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 54. Mattel Recent Development
 Table 55. Hasbro Company Details
 Table 56. Hasbro Business Overview
 Table 57. Hasbro Toys and Games Product Product
 Table 58. Hasbro Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 59. Hasbro Recent Development
 Table 60. The LEGO Group Company Details
 Table 61. The LEGO Group Business Overview
 Table 62. The LEGO Group Toys and Games Product Product
 Table 63. The LEGO Group Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 64. The LEGO Group Recent Development
 Table 65. Bandai Namco Holdings Company Details
 Table 66. Bandai Namco Holdings Business Overview
 Table 67. Bandai Namco Holdings Toys and Games Product Product
 Table 68. Bandai Namco Holdings Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 69. Bandai Namco Holdings Recent Development
 Table 70. Ravensburger Company Details
 Table 71. Ravensburger Business Overview
 Table 72. Ravensburger Toys and Games Product Product
 Table 73. Ravensburger Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 74. Ravensburger Recent Development
 Table 75. Simba Dickie Group Company Details
 Table 76. Simba Dickie Group Business Overview
 Table 77. Simba Dickie Group Toys and Games Product Product
 Table 78. Simba Dickie Group Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 79. Simba Dickie Group Recent Development
 Table 80. Dream International Company Details
 Table 81. Dream International Business Overview
 Table 82. Dream International Toys and Games Product Product
 Table 83. Dream International Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 84. Dream International Recent Development
 Table 85. TOMY Company Details
 Table 86. TOMY Business Overview
 Table 87. TOMY Toys and Games Product Product
 Table 88. TOMY Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 89. TOMY Recent Development
 Table 90. JAKKS Pacific Company Details
 Table 91. JAKKS Pacific Business Overview
 Table 92. JAKKS Pacific Toys and Games Product Product
 Table 93. JAKKS Pacific Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 94. JAKKS Pacific Recent Development
 Table 95. MGA Entertainment Company Details
 Table 96. MGA Entertainment Business Overview
 Table 97. MGA Entertainment Toys and Games Product Product
 Table 98. MGA Entertainment Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 99. MGA Entertainment Recent Development
 Table 100. Playmates Toys Company Details
 Table 101. Playmates Toys Business Overview
 Table 102. Playmates Toys Toys and Games Product Product
 Table 103. Playmates Toys Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 104. Playmates Toys Recent Development
 Table 105. Vivid Imaginations Company Details
 Table 106. Vivid Imaginations Business Overview
 Table 107. Vivid Imaginations Toys and Games Product Product
 Table 108. Vivid Imaginations Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 109. Vivid Imaginations Recent Development
 Table 110. VTech Holdings Company Details
 Table 111. VTech Holdings Business Overview
 Table 112. VTech Holdings Toys and Games Product Product
 Table 113. VTech Holdings Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 114. VTech Holdings Recent Development
 Table 115. Spin Master Company Details
 Table 116. Spin Master Business Overview
 Table 117. Spin Master Toys and Games Product Product
 Table 118. Spin Master Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 119. Spin Master Recent Development
 Table 120. Playgo Toys Enterprises Company Details
 Table 121. Playgo Toys Enterprises Business Overview
 Table 122. Playgo Toys Enterprises Toys and Games Product Product
 Table 123. Playgo Toys Enterprises Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 124. Playgo Toys Enterprises Recent Development
 Table 125. Integrity Toys Company Details
 Table 126. Integrity Toys Business Overview
 Table 127. Integrity Toys Toys and Games Product Product
 Table 128. Integrity Toys Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 129. Integrity Toys Recent Development
 Table 130. Famosa Toys Company Details
 Table 131. Famosa Toys Business Overview
 Table 132. Famosa Toys Toys and Games Product Product
 Table 133. Famosa Toys Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 134. Famosa Toys Recent Development
 Table 135. Kids II Company Details
 Table 136. Kids II Business Overview
 Table 137. Kids II Toys and Games Product Product
 Table 138. Kids II Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 139. Kids II Recent Development
 Table 140. K'NEX Industries Company Details
 Table 141. K'NEX Industries Business Overview
 Table 142. K'NEX Industries Toys and Games Product Product
 Table 143. K'NEX Industries Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 144. K'NEX Industries Recent Development
 Table 145. Sanrio Company Ltd Company Details
 Table 146. Sanrio Company Ltd Business Overview
 Table 147. Sanrio Company Ltd Toys and Games Product Product
 Table 148. Sanrio Company Ltd Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 149. Sanrio Company Ltd Recent Development
 Table 150. Tarata Toys Company Details
 Table 151. Tarata Toys Business Overview
 Table 152. Tarata Toys Toys and Games Product Product
 Table 153. Tarata Toys Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 154. Tarata Toys Recent Development
 Table 155. Tenyo Company Details
 Table 156. Tenyo Business Overview
 Table 157. Tenyo Toys and Games Product Product
 Table 158. Tenyo Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 159. Tenyo Recent Development
 Table 160. Buffalo Games Company Details
 Table 161. Buffalo Games Business Overview
 Table 162. Buffalo Games Toys and Games Product Product
 Table 163. Buffalo Games Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 164. Buffalo Games Recent Development
 Table 165. Hape Company Details
 Table 166. Hape Business Overview
 Table 167. Hape Toys and Games Product Product
 Table 168. Hape Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 169. Hape Recent Development
 Table 170. Guangdong Hayidai Toys Company Details
 Table 171. Guangdong Hayidai Toys Business Overview
 Table 172. Guangdong Hayidai Toys Toys and Games Product Product
 Table 173. Guangdong Hayidai Toys Revenue in Toys and Games Product Business (2020-2025) & (US$ Million)
 Table 174. Guangdong Hayidai Toys Recent Development
 Table 175. Research Programs/Design for This Report
 Table 176. Key Data Information from Secondary Sources
 Table 177. Key Data Information from Primary Sources
 Table 178. Authors List of This Report


List of Figures
 Figure 1. Toys and Games Product Picture
 Figure 2. Global Toys and Games Product Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Toys and Games Product Market Share by Type: 2024 VS 2031
 Figure 4. Games and Puzzles Features
 Figure 5. Activity and Construction Toys Features
 Figure 6. Dolls and Action Figures Features
 Figure 7. Vehicle Toys and Ride-Ons Features
 Figure 8. Soft/Plush Toys Features
 Figure 9. Others Features
 Figure 10. Global Toys and Games Product Market Size by Application (2020-2031) & (US$ Million)
 Figure 11. Global Toys and Games Product Market Share by Application: 2024 VS 2031
 Figure 12. Under 3 Years Old Case Studies
 Figure 13. 3-6 Years Old Case Studies
 Figure 14. 6-12 Years Old Case Studies
 Figure 15. Above 12 Years Old Case Studies
 Figure 16. Toys and Games Product Report Years Considered
 Figure 17. Global Toys and Games Product Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 18. Global Toys and Games Product Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 19. Global Toys and Games Product Market Share by Region: 2024 VS 2031
 Figure 20. Global Toys and Games Product Market Share by Players in 2024
 Figure 21. Global Top Toys and Games Product Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Toys and Games Product as of 2024)
 Figure 22. The Top 10 and 5 Players Market Share by Toys and Games Product Revenue in 2024
 Figure 23. North America Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. North America Toys and Games Product Market Share by Country (2020-2031)
 Figure 25. United States Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Canada Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Europe Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Europe Toys and Games Product Market Share by Country (2020-2031)
 Figure 29. Germany Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. France Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. U.K. Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Italy Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Russia Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Nordic Countries Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Asia-Pacific Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Asia-Pacific Toys and Games Product Market Share by Region (2020-2031)
 Figure 37. China Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Japan Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. South Korea Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Southeast Asia Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. India Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Australia Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Latin America Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Latin America Toys and Games Product Market Share by Country (2020-2031)
 Figure 45. Mexico Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Brazil Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Middle East & Africa Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Middle East & Africa Toys and Games Product Market Share by Country (2020-2031)
 Figure 49. Turkey Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. Saudi Arabia Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 51. UAE Toys and Games Product Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 52. Mattel Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 53. Hasbro Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 54. The LEGO Group Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 55. Bandai Namco Holdings Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 56. Ravensburger Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 57. Simba Dickie Group Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 58. Dream International Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 59. TOMY Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 60. JAKKS Pacific Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 61. MGA Entertainment Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 62. Playmates Toys Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 63. Vivid Imaginations Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 64. VTech Holdings Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 65. Spin Master Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 66. Playgo Toys Enterprises Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 67. Integrity Toys Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 68. Famosa Toys Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 69. Kids II Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 70. K'NEX Industries Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 71. Sanrio Company Ltd Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 72. Tarata Toys Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 73. Tenyo Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 74. Buffalo Games Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 75. Hape Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 76. Guangdong Hayidai Toys Revenue Growth Rate in Toys and Games Product Business (2020-2025)
 Figure 77. Bottom-up and Top-down Approaches for This Report
 Figure 78. Data Triangulation
 Figure 79. Key Executives Interviewed
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