The so-called educational toys, whether they are children or adults, are, as the name suggests, toys that develop intelligence and increase wisdom in the process of playing.

The global Brain Game market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Brain Game is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Brain Game is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Brain Game in Develop Intelligence is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Brain Game include Lego, Fat Brain Toys, MATTEL, Smoby, Artsana, Hasbro, BANDAI and AULDEY, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Brain Game, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brain Game.

Report Scope

The Brain Game market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Brain Game market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Brain Game companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Brain Game Market Report

Report Metric	Details
Report Name	Brain Game Market
Segment by Type	Puzzle Building Blocks Rubik's Cube Other
Segment by Application	Develop Intelligence Stimulate Sensory response Coordinate Body Function Other
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Lego, Fat Brain Toys, MATTEL, Smoby, Artsana, Hasbro, BANDAI, AULDEY
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Brain Game companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Brain Game Market report?

Ans: The main players in the Brain Game Market are Lego, Fat Brain Toys, MATTEL, Smoby, Artsana, Hasbro, BANDAI, AULDEY

What are the Application segmentation covered in the Brain Game Market report?

Ans: The Applications covered in the Brain Game Market report are Develop Intelligence, Stimulate Sensory response, Coordinate Body Function, Other

What are the Type segmentation covered in the Brain Game Market report?

Ans: The Types covered in the Brain Game Market report are Puzzle, Building Blocks, Rubik's Cube, Other

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Brain Game Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Puzzle

1.2.3 Building Blocks

1.2.4 Rubik's Cube

1.2.5 Other

1.3 Market by Application

1.3.1 Global Brain Game Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Develop Intelligence

1.3.3 Stimulate Sensory response

1.3.4 Coordinate Body Function

1.3.5 Other

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Brain Game Market Perspective (2019-2030)

2.2 Brain Game Growth Trends by Region

2.2.1 Global Brain Game Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Brain Game Historic Market Size by Region (2019-2024)

2.2.3 Brain Game Forecasted Market Size by Region (2025-2030)

2.3 Brain Game Market Dynamics

2.3.1 Brain Game Industry Trends

2.3.2 Brain Game Market Drivers

2.3.3 Brain Game Market Challenges

2.3.4 Brain Game Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Brain Game Players by Revenue

3.1.1 Global Top Brain Game Players by Revenue (2019-2024)

3.1.2 Global Brain Game Revenue Market Share by Players (2019-2024)

3.2 Global Brain Game Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Brain Game Revenue

3.4 Global Brain Game Market Concentration Ratio

3.4.1 Global Brain Game Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Brain Game Revenue in 2023

3.5 Brain Game Key Players Head office and Area Served

3.6 Key Players Brain Game Product Solution and Service

3.7 Date of Enter into Brain Game Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Brain Game Breakdown Data by Type

4.1 Global Brain Game Historic Market Size by Type (2019-2024)

4.2 Global Brain Game Forecasted Market Size by Type (2025-2030)

5 Brain Game Breakdown Data by Application

5.1 Global Brain Game Historic Market Size by Application (2019-2024)

5.2 Global Brain Game Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Brain Game Market Size (2019-2030)

6.2 North America Brain Game Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Brain Game Market Size by Country (2019-2024)

6.4 North America Brain Game Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Brain Game Market Size (2019-2030)

7.2 Europe Brain Game Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Brain Game Market Size by Country (2019-2024)

7.4 Europe Brain Game Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Brain Game Market Size (2019-2030)

8.2 Asia-Pacific Brain Game Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Brain Game Market Size by Region (2019-2024)

8.4 Asia-Pacific Brain Game Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Brain Game Market Size (2019-2030)

9.2 Latin America Brain Game Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Brain Game Market Size by Country (2019-2024)

9.4 Latin America Brain Game Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Brain Game Market Size (2019-2030)

10.2 Middle East & Africa Brain Game Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Brain Game Market Size by Country (2019-2024)

10.4 Middle East & Africa Brain Game Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Lego

11.1.1 Lego Company Detail

11.1.2 Lego Business Overview

11.1.3 Lego Brain Game Introduction

11.1.4 Lego Revenue in Brain Game Business (2019-2024)

11.1.5 Lego Recent Development

11.2 Fat Brain Toys

11.2.1 Fat Brain Toys Company Detail

11.2.2 Fat Brain Toys Business Overview

11.2.3 Fat Brain Toys Brain Game Introduction

11.2.4 Fat Brain Toys Revenue in Brain Game Business (2019-2024)

11.2.5 Fat Brain Toys Recent Development

11.3 MATTEL

11.3.1 MATTEL Company Detail

11.3.2 MATTEL Business Overview

11.3.3 MATTEL Brain Game Introduction

11.3.4 MATTEL Revenue in Brain Game Business (2019-2024)

11.3.5 MATTEL Recent Development

11.4 Smoby

11.4.1 Smoby Company Detail

11.4.2 Smoby Business Overview

11.4.3 Smoby Brain Game Introduction

11.4.4 Smoby Revenue in Brain Game Business (2019-2024)

11.4.5 Smoby Recent Development

11.5 Artsana

11.5.1 Artsana Company Detail

11.5.2 Artsana Business Overview

11.5.3 Artsana Brain Game Introduction

11.5.4 Artsana Revenue in Brain Game Business (2019-2024)

11.5.5 Artsana Recent Development

11.6 Hasbro

11.6.1 Hasbro Company Detail

11.6.2 Hasbro Business Overview

11.6.3 Hasbro Brain Game Introduction

11.6.4 Hasbro Revenue in Brain Game Business (2019-2024)

11.6.5 Hasbro Recent Development

11.7 BANDAI

11.7.1 BANDAI Company Detail

11.7.2 BANDAI Business Overview

11.7.3 BANDAI Brain Game Introduction

11.7.4 BANDAI Revenue in Brain Game Business (2019-2024)

11.7.5 BANDAI Recent Development

11.8 AULDEY

11.8.1 AULDEY Company Detail

11.8.2 AULDEY Business Overview

11.8.3 AULDEY Brain Game Introduction

11.8.4 AULDEY Revenue in Brain Game Business (2019-2024)

11.8.5 AULDEY Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

List of Tables

Table 1. Global Brain Game Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Puzzle

Table 3. Key Players of Building Blocks

Table 4. Key Players of Rubik's Cube

Table 5. Key Players of Other

Table 6. Global Brain Game Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 7. Global Brain Game Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 8. Global Brain Game Market Size by Region (2019-2024) & (US$ Million)

Table 9. Global Brain Game Market Share by Region (2019-2024)

Table 10. Global Brain Game Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 11. Global Brain Game Market Share by Region (2025-2030)

Table 12. Brain Game Market Trends

Table 13. Brain Game Market Drivers

Table 14. Brain Game Market Challenges

Table 15. Brain Game Market Restraints

Table 16. Global Brain Game Revenue by Players (2019-2024) & (US$ Million)

Table 17. Global Brain Game Market Share by Players (2019-2024)

Table 18. Global Top Brain Game Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brain Game as of 2023)

Table 19. Ranking of Global Top Brain Game Companies by Revenue (US$ Million) in 2023

Table 20. Global 5 Largest Players Market Share by Brain Game Revenue (CR5 and HHI) & (2019-2024)

Table 21. Key Players Headquarters and Area Served

Table 22. Key Players Brain Game Product Solution and Service

Table 23. Date of Enter into Brain Game Market

Table 24. Mergers & Acquisitions, Expansion Plans

Table 25. Global Brain Game Market Size by Type (2019-2024) & (US$ Million)

Table 26. Global Brain Game Revenue Market Share by Type (2019-2024)

Table 27. Global Brain Game Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 28. Global Brain Game Revenue Market Share by Type (2025-2030)

Table 29. Global Brain Game Market Size by Application (2019-2024) & (US$ Million)

Table 30. Global Brain Game Revenue Market Share by Application (2019-2024)

Table 31. Global Brain Game Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 32. Global Brain Game Revenue Market Share by Application (2025-2030)

Table 33. North America Brain Game Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 34. North America Brain Game Market Size by Country (2019-2024) & (US$ Million)

Table 35. North America Brain Game Market Size by Country (2025-2030) & (US$ Million)

Table 36. Europe Brain Game Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 37. Europe Brain Game Market Size by Country (2019-2024) & (US$ Million)

Table 38. Europe Brain Game Market Size by Country (2025-2030) & (US$ Million)

Table 39. Asia-Pacific Brain Game Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 40. Asia-Pacific Brain Game Market Size by Region (2019-2024) & (US$ Million)

Table 41. Asia-Pacific Brain Game Market Size by Region (2025-2030) & (US$ Million)

Table 42. Latin America Brain Game Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 43. Latin America Brain Game Market Size by Country (2019-2024) & (US$ Million)

Table 44. Latin America Brain Game Market Size by Country (2025-2030) & (US$ Million)

Table 45. Middle East & Africa Brain Game Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 46. Middle East & Africa Brain Game Market Size by Country (2019-2024) & (US$ Million)

Table 47. Middle East & Africa Brain Game Market Size by Country (2025-2030) & (US$ Million)

Table 48. Lego Company Detail

Table 49. Lego Business Overview

Table 50. Lego Brain Game Product

Table 51. Lego Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 52. Lego Recent Development

Table 53. Fat Brain Toys Company Detail

Table 54. Fat Brain Toys Business Overview

Table 55. Fat Brain Toys Brain Game Product

Table 56. Fat Brain Toys Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 57. Fat Brain Toys Recent Development

Table 58. MATTEL Company Detail

Table 59. MATTEL Business Overview

Table 60. MATTEL Brain Game Product

Table 61. MATTEL Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 62. MATTEL Recent Development

Table 63. Smoby Company Detail

Table 64. Smoby Business Overview

Table 65. Smoby Brain Game Product

Table 66. Smoby Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 67. Smoby Recent Development

Table 68. Artsana Company Detail

Table 69. Artsana Business Overview

Table 70. Artsana Brain Game Product

Table 71. Artsana Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 72. Artsana Recent Development

Table 73. Hasbro Company Detail

Table 74. Hasbro Business Overview

Table 75. Hasbro Brain Game Product

Table 76. Hasbro Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 77. Hasbro Recent Development

Table 78. BANDAI Company Detail

Table 79. BANDAI Business Overview

Table 80. BANDAI Brain Game Product

Table 81. BANDAI Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 82. BANDAI Recent Development

Table 83. AULDEY Company Detail

Table 84. AULDEY Business Overview

Table 85. AULDEY Brain Game Product

Table 86. AULDEY Revenue in Brain Game Business (2019-2024) & (US$ Million)

Table 87. AULDEY Recent Development

Table 88. Research Programs/Design for This Report

Table 89. Key Data Information from Secondary Sources

Table 90. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Brain Game Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Brain Game Market Share by Type: 2023 VS 2030

Figure 3. Puzzle Features

Figure 4. Building Blocks Features

Figure 5. Rubik's Cube Features

Figure 6. Other Features

Figure 7. Global Brain Game Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 8. Global Brain Game Market Share by Application: 2023 VS 2030

Figure 9. Develop Intelligence Case Studies

Figure 10. Stimulate Sensory response Case Studies

Figure 11. Coordinate Body Function Case Studies

Figure 12. Other Case Studies

Figure 13. Brain Game Report Years Considered

Figure 14. Global Brain Game Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 15. Global Brain Game Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Brain Game Market Share by Region: 2023 VS 2030

Figure 17. Global Brain Game Market Share by Players in 2023

Figure 18. Global Top Brain Game Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brain Game as of 2023)

Figure 19. The Top 10 and 5 Players Market Share by Brain Game Revenue in 2023

Figure 20. North America Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. North America Brain Game Market Share by Country (2019-2030)

Figure 22. United States Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. Canada Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. Europe Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Europe Brain Game Market Share by Country (2019-2030)

Figure 26. Germany Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. France Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. U.K. Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Italy Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Russia Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Nordic Countries Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Asia-Pacific Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Asia-Pacific Brain Game Market Share by Region (2019-2030)

Figure 34. China Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Japan Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. South Korea Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Southeast Asia Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. India Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Australia Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Latin America Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Latin America Brain Game Market Share by Country (2019-2030)

Figure 42. Mexico Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Brazil Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Middle East & Africa Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Middle East & Africa Brain Game Market Share by Country (2019-2030)

Figure 46. Turkey Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. Saudi Arabia Brain Game Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. Lego Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 49. Fat Brain Toys Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 50. MATTEL Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 51. Smoby Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 52. Artsana Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 53. Hasbro Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 54. BANDAI Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 55. AULDEY Revenue Growth Rate in Brain Game Business (2019-2024)

Figure 56. Bottom-up and Top-down Approaches for This Report

Figure 57. Data Triangulation

Figure 58. Key Executives Interviewed

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