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Global In-Application Advertising Market Research Report 2025

Published Date: July 2025

Report Code: QYRE-Auto-1N9519

Global In Application Advertising Market Research Report 2022

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Global In-Application Advertising Market Research Report 2025

Code: QYRE-Auto-1N9519

Report

July 2025

Pages:135

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Twitter

Inmobi

Smaato

Verizon Media

Google AdMob (Google Inc.)

Zoomd Technologies Ltd.

In-Application Advertising Market Size

The global market for In-Application Advertising was valued at US$ 177580 million in the year 2024 and is projected to reach a revised size of US$ 353830 million by 2031, growing at a CAGR of 10.5% during the forecast period.

In-Application Advertising Market

In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.

The rising adoption of smartphones and increased preference for mobile advertisements for brand promotion and product sales to optimize return on investments and profitability by advertisers is offering enormous growth opportunities for the global in-app advertising industry.

This report aims to provide a comprehensive presentation of the global market for In-Application Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-Application Advertising.

The In-Application Advertising market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global In-Application Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the In-Application Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of In-Application Advertising Market Report

Report Metric	Details
Report Name	In-Application Advertising Market
Accounted market size in year	US$ 177580 million
Forecasted market size in 2031	US$ 353830 million
CAGR	10.5%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Interstitial Ads Mobile Video Ads Rewarded Video Ads Native Ads Others
Segment by Application	Social Media Gaming E-Commerce Video & Music Streaming News Finance And Education Travel Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Google AdMob (Google Inc.), Meta, Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media, Zoomd Technologies Ltd., ironSource (Unity Software Inc.), BYYD Inc, Flurry (Yahoo Inc.), TUNE, Inc., Amobee, Inc., Glispa GmbH, AppLovin, Chartboost, Inc, Leadbolt
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of In-Application Advertising company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is In-Application Advertising Market growing?

Ans: The In-Application Advertising Market witnessing a CAGR of 10.5% during the forecast period 2025-2031.

What is the In-Application Advertising Market size in 2031?

Ans: The In-Application Advertising Market size in 2031 will be US$ 353830 million.

Who are the main players in the In-Application Advertising Market report?

Ans: The main players in the In-Application Advertising Market are Google AdMob (Google Inc.), Meta, Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media, Zoomd Technologies Ltd., ironSource (Unity Software Inc.), BYYD Inc, Flurry (Yahoo Inc.), TUNE, Inc., Amobee, Inc., Glispa GmbH, AppLovin, Chartboost, Inc, Leadbolt

What are the Application segmentation covered in the In-Application Advertising Market report?

Ans: The Applications covered in the In-Application Advertising Market report are Social Media, Gaming, E-Commerce, Video & Music Streaming, News, Finance And Education, Travel, Others

What are the Type segmentation covered in the In-Application Advertising Market report?

Ans: The Types covered in the In-Application Advertising Market report are Interstitial Ads, Mobile Video Ads, Rewarded Video Ads, Native Ads, Others

Recommended Reports

App Ecosystem

Advertising Solutions

Digital Monetization

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global In-Application Advertising Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Interstitial Ads

1.2.3 Mobile Video Ads

1.2.4 Rewarded Video Ads

1.2.5 Native Ads

1.2.6 Others

1.2.7 Interstitial Ads

1.2.8 Mobile Video Ads

1.2.9 Rewarded Video Ads

1.2.10 Native Ads

1.3 Market by Application

1.3.1 Global In-Application Advertising Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Social Media

1.3.3 Gaming

1.3.4 E-Commerce

1.3.5 Video & Music Streaming

1.3.6 News

1.3.7 Finance And Education

1.3.8 Travel

1.3.9 Others

1.3.10 Social Media

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global In-Application Advertising Market Perspective (2020-2031)

2.2 Global In-Application Advertising Growth Trends by Region

2.2.1 Global In-Application Advertising Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 In-Application Advertising Historic Market Size by Region (2020-2025)

2.2.3 In-Application Advertising Forecasted Market Size by Region (2026-2031)

2.3 In-Application Advertising Market Dynamics

2.3.1 In-Application Advertising Industry Trends

2.3.2 In-Application Advertising Market Drivers

2.3.3 In-Application Advertising Market Challenges

2.3.4 In-Application Advertising Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top In-Application Advertising Players by Revenue

3.1.1 Global Top In-Application Advertising Players by Revenue (2020-2025)

3.1.2 Global In-Application Advertising Revenue Market Share by Players (2020-2025)

3.2 Global In-Application Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by In-Application Advertising Revenue

3.4 Global In-Application Advertising Market Concentration Ratio

3.4.1 Global In-Application Advertising Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by In-Application Advertising Revenue in 2024

3.5 Global Key Players of In-Application Advertising Head office and Area Served

3.6 Global Key Players of In-Application Advertising, Product and Application

3.7 Global Key Players of In-Application Advertising, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 In-Application Advertising Breakdown Data by Type

4.1 Global In-Application Advertising Historic Market Size by Type (2020-2025)

4.2 Global In-Application Advertising Forecasted Market Size by Type (2026-2031)

5 In-Application Advertising Breakdown Data by Application

5.1 Global In-Application Advertising Historic Market Size by Application (2020-2025)

5.2 Global In-Application Advertising Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America In-Application Advertising Market Size (2020-2031)

6.2 North America In-Application Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America In-Application Advertising Market Size by Country (2020-2025)

6.4 North America In-Application Advertising Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe In-Application Advertising Market Size (2020-2031)

7.2 Europe In-Application Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe In-Application Advertising Market Size by Country (2020-2025)

7.4 Europe In-Application Advertising Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific In-Application Advertising Market Size (2020-2031)

8.2 Asia-Pacific In-Application Advertising Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific In-Application Advertising Market Size by Region (2020-2025)

8.4 Asia-Pacific In-Application Advertising Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America In-Application Advertising Market Size (2020-2031)

9.2 Latin America In-Application Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America In-Application Advertising Market Size by Country (2020-2025)

9.4 Latin America In-Application Advertising Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa In-Application Advertising Market Size (2020-2031)

10.2 Middle East & Africa In-Application Advertising Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa In-Application Advertising Market Size by Country (2020-2025)

10.4 Middle East & Africa In-Application Advertising Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Google AdMob (Google Inc.)

11.1.1 Google AdMob (Google Inc.) Company Details

11.1.2 Google AdMob (Google Inc.) Business Overview

11.1.3 Google AdMob (Google Inc.) In-Application Advertising Introduction

11.1.4 Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.1.5 Google AdMob (Google Inc.) Recent Development

11.2 Meta

11.2.1 Meta Company Details

11.2.2 Meta Business Overview

11.2.3 Meta In-Application Advertising Introduction

11.2.4 Meta Revenue in In-Application Advertising Business (2020-2025)

11.2.5 Meta Recent Development

11.3 Twitter Inc.

11.3.1 Twitter Inc. Company Details

11.3.2 Twitter Inc. Business Overview

11.3.3 Twitter Inc. In-Application Advertising Introduction

11.3.4 Twitter Inc. Revenue in In-Application Advertising Business (2020-2025)

11.3.5 Twitter Inc. Recent Development

11.4 InMobi Pte. Ltd.

11.4.1 InMobi Pte. Ltd. Company Details

11.4.2 InMobi Pte. Ltd. Business Overview

11.4.3 InMobi Pte. Ltd. In-Application Advertising Introduction

11.4.4 InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2020-2025)

11.4.5 InMobi Pte. Ltd. Recent Development

11.5 Smaato, Inc.

11.5.1 Smaato, Inc. Company Details

11.5.2 Smaato, Inc. Business Overview

11.5.3 Smaato, Inc. In-Application Advertising Introduction

11.5.4 Smaato, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.5.5 Smaato, Inc. Recent Development

11.6 Verizon Media

11.6.1 Verizon Media Company Details

11.6.2 Verizon Media Business Overview

11.6.3 Verizon Media In-Application Advertising Introduction

11.6.4 Verizon Media Revenue in In-Application Advertising Business (2020-2025)

11.6.5 Verizon Media Recent Development

11.7 Zoomd Technologies Ltd.

11.7.1 Zoomd Technologies Ltd. Company Details

11.7.2 Zoomd Technologies Ltd. Business Overview

11.7.3 Zoomd Technologies Ltd. In-Application Advertising Introduction

11.7.4 Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2020-2025)

11.7.5 Zoomd Technologies Ltd. Recent Development

11.8 ironSource (Unity Software Inc.)

11.8.1 ironSource (Unity Software Inc.) Company Details

11.8.2 ironSource (Unity Software Inc.) Business Overview

11.8.3 ironSource (Unity Software Inc.) In-Application Advertising Introduction

11.8.4 ironSource (Unity Software Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.8.5 ironSource (Unity Software Inc.) Recent Development

11.9 BYYD Inc

11.9.1 BYYD Inc Company Details

11.9.2 BYYD Inc Business Overview

11.9.3 BYYD Inc In-Application Advertising Introduction

11.9.4 BYYD Inc Revenue in In-Application Advertising Business (2020-2025)

11.9.5 BYYD Inc Recent Development

11.10 Flurry (Yahoo Inc.)

11.10.1 Flurry (Yahoo Inc.) Company Details

11.10.2 Flurry (Yahoo Inc.) Business Overview

11.10.3 Flurry (Yahoo Inc.) In-Application Advertising Introduction

11.10.4 Flurry (Yahoo Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.10.5 Flurry (Yahoo Inc.) Recent Development

11.11 TUNE, Inc.

11.11.1 TUNE, Inc. Company Details

11.11.2 TUNE, Inc. Business Overview

11.11.3 TUNE, Inc. In-Application Advertising Introduction

11.11.4 TUNE, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.11.5 TUNE, Inc. Recent Development

11.12 Amobee, Inc.

11.12.1 Amobee, Inc. Company Details

11.12.2 Amobee, Inc. Business Overview

11.12.3 Amobee, Inc. In-Application Advertising Introduction

11.12.4 Amobee, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.12.5 Amobee, Inc. Recent Development

11.13 Glispa GmbH

11.13.1 Glispa GmbH Company Details

11.13.2 Glispa GmbH Business Overview

11.13.3 Glispa GmbH In-Application Advertising Introduction

11.13.4 Glispa GmbH Revenue in In-Application Advertising Business (2020-2025)

11.13.5 Glispa GmbH Recent Development

11.14 AppLovin

11.14.1 AppLovin Company Details

11.14.2 AppLovin Business Overview

11.14.3 AppLovin In-Application Advertising Introduction

11.14.4 AppLovin Revenue in In-Application Advertising Business (2020-2025)

11.14.5 AppLovin Recent Development

11.15 Chartboost, Inc

11.15.1 Chartboost, Inc Company Details

11.15.2 Chartboost, Inc Business Overview

11.15.3 Chartboost, Inc In-Application Advertising Introduction

11.15.4 Chartboost, Inc Revenue in In-Application Advertising Business (2020-2025)

11.15.5 Chartboost, Inc Recent Development

11.16 Leadbolt

11.16.1 Leadbolt Company Details

11.16.2 Leadbolt Business Overview

11.16.3 Leadbolt In-Application Advertising Introduction

11.16.4 Leadbolt Revenue in In-Application Advertising Business (2020-2025)

11.16.5 Leadbolt Recent Development

11.17 Google AdMob (Google Inc.)

11.17.1 Google AdMob (Google Inc.) Company Details

11.17.2 Google AdMob (Google Inc.) Business Overview

11.17.3 Google AdMob (Google Inc.) In-Application Advertising Introduction

11.17.4 Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.17.5 Google AdMob (Google Inc.) Recent Development

11.18 Meta

11.18.1 Meta Company Details

11.18.2 Meta Business Overview

11.18.3 Meta In-Application Advertising Introduction

11.18.4 Meta Revenue in In-Application Advertising Business (2020-2025)

11.18.5 Meta Recent Development

11.19 Twitter Inc.

11.19.1 Twitter Inc. Company Details

11.19.2 Twitter Inc. Business Overview

11.19.3 Twitter Inc. In-Application Advertising Introduction

11.19.4 Twitter Inc. Revenue in In-Application Advertising Business (2020-2025)

11.19.5 Twitter Inc. Recent Development

11.20 InMobi Pte. Ltd.

11.20.1 InMobi Pte. Ltd. Company Details

11.20.2 InMobi Pte. Ltd. Business Overview

11.20.3 InMobi Pte. Ltd. In-Application Advertising Introduction

11.20.4 InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2020-2025)

11.20.5 InMobi Pte. Ltd. Recent Development

11.21 Smaato, Inc.

11.21.1 Smaato, Inc. Company Details

11.21.2 Smaato, Inc. Business Overview

11.21.3 Smaato, Inc. In-Application Advertising Introduction

11.21.4 Smaato, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.21.5 Smaato, Inc. Recent Development

11.22 Verizon Media

11.22.1 Verizon Media Company Details

11.22.2 Verizon Media Business Overview

11.22.3 Verizon Media In-Application Advertising Introduction

11.22.4 Verizon Media Revenue in In-Application Advertising Business (2020-2025)

11.22.5 Verizon Media Recent Development

11.23 Zoomd Technologies Ltd.

11.23.1 Zoomd Technologies Ltd. Company Details

11.23.2 Zoomd Technologies Ltd. Business Overview

11.23.3 Zoomd Technologies Ltd. In-Application Advertising Introduction

11.23.4 Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2020-2025)

11.23.5 Zoomd Technologies Ltd. Recent Development

11.24 ironSource (Unity Software Inc.)

11.24.1 ironSource (Unity Software Inc.) Company Details

11.24.2 ironSource (Unity Software Inc.) Business Overview

11.24.3 ironSource (Unity Software Inc.) In-Application Advertising Introduction

11.24.4 ironSource (Unity Software Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.24.5 ironSource (Unity Software Inc.) Recent Development

11.25 BYYD Inc

11.25.1 BYYD Inc Company Details

11.25.2 BYYD Inc Business Overview

11.25.3 BYYD Inc In-Application Advertising Introduction

11.25.4 BYYD Inc Revenue in In-Application Advertising Business (2020-2025)

11.25.5 BYYD Inc Recent Development

11.26 Flurry (Yahoo Inc.)

11.26.1 Flurry (Yahoo Inc.) Company Details

11.26.2 Flurry (Yahoo Inc.) Business Overview

11.26.3 Flurry (Yahoo Inc.) In-Application Advertising Introduction

11.26.4 Flurry (Yahoo Inc.) Revenue in In-Application Advertising Business (2020-2025)

11.26.5 Flurry (Yahoo Inc.) Recent Development

11.27 TUNE, Inc.

11.27.1 TUNE, Inc. Company Details

11.27.2 TUNE, Inc. Business Overview

11.27.3 TUNE, Inc. In-Application Advertising Introduction

11.27.4 TUNE, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.27.5 TUNE, Inc. Recent Development

11.28 Amobee, Inc.

11.28.1 Amobee, Inc. Company Details

11.28.2 Amobee, Inc. Business Overview

11.28.3 Amobee, Inc. In-Application Advertising Introduction

11.28.4 Amobee, Inc. Revenue in In-Application Advertising Business (2020-2025)

11.28.5 Amobee, Inc. Recent Development

11.29 Glispa GmbH

11.29.1 Glispa GmbH Company Details

11.29.2 Glispa GmbH Business Overview

11.29.3 Glispa GmbH In-Application Advertising Introduction

11.29.4 Glispa GmbH Revenue in In-Application Advertising Business (2020-2025)

11.29.5 Glispa GmbH Recent Development

11.30 AppLovin

11.30.1 AppLovin Company Details

11.30.2 AppLovin Business Overview

11.30.3 AppLovin In-Application Advertising Introduction

11.30.4 AppLovin Revenue in In-Application Advertising Business (2020-2025)

11.30.5 AppLovin Recent Development

11.31 Chartboost, Inc

11.31.1 Chartboost, Inc Company Details

11.31.2 Chartboost, Inc Business Overview

11.31.3 Chartboost, Inc In-Application Advertising Introduction

11.31.4 Chartboost, Inc Revenue in In-Application Advertising Business (2020-2025)

11.31.5 Chartboost, Inc Recent Development

11.32 Leadbolt

11.32.1 Leadbolt Company Details

11.32.2 Leadbolt Business Overview

11.32.3 Leadbolt In-Application Advertising Introduction

11.32.4 Leadbolt Revenue in In-Application Advertising Business (2020-2025)

11.32.5 Leadbolt Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

Twitter

Inmobi

Smaato

Verizon Media

Google AdMob (Google Inc.)

Zoomd Technologies Ltd.

Meta

Byyd

Tune

Amobee

Glispa

AppLovin

Chartboost

Leadbolt

ironSource (Unity Software Inc.)

Flurry (Yahoo Inc.)

List of Tables

Table 1. Global In-Application Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Interstitial Ads

Table 3. Key Players of Mobile Video Ads

Table 4. Key Players of Rewarded Video Ads

Table 5. Key Players of Native Ads

Table 6. Key Players of Others

Table 7. Key Players of Interstitial Ads

Table 8. Key Players of Mobile Video Ads

Table 9. Global In-Application Advertising Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 10. Global In-Application Advertising Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 11. Global In-Application Advertising Market Size by Region (2020-2025) & (US$ Million)

Table 12. Global In-Application Advertising Market Share by Region (2020-2025)

Table 13. Global In-Application Advertising Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 14. Global In-Application Advertising Market Share by Region (2026-2031)

Table 15. In-Application Advertising Market Trends

Table 16. In-Application Advertising Market Drivers

Table 17. In-Application Advertising Market Challenges

Table 18. In-Application Advertising Market Restraints

Table 19. Global In-Application Advertising Revenue by Players (2020-2025) & (US$ Million)

Table 20. Global In-Application Advertising Market Share by Players (2020-2025)

Table 21. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2024)

Table 22. Ranking of Global Top In-Application Advertising Companies by Revenue (US$ Million) in 2024

Table 23. Global 5 Largest Players Market Share by In-Application Advertising Revenue (CR5 and HHI) & (2020-2025)

Table 24. Global Key Players of In-Application Advertising, Headquarters and Area Served

Table 25. Global Key Players of In-Application Advertising, Product and Application

Table 26. Global Key Players of In-Application Advertising, Date of Enter into This Industry

Table 27. Mergers & Acquisitions, Expansion Plans

Table 28. Global In-Application Advertising Market Size by Type (2020-2025) & (US$ Million)

Table 29. Global In-Application Advertising Revenue Market Share by Type (2020-2025)

Table 30. Global In-Application Advertising Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 31. Global In-Application Advertising Revenue Market Share by Type (2026-2031)

Table 32. Global In-Application Advertising Market Size by Application (2020-2025) & (US$ Million)

Table 33. Global In-Application Advertising Revenue Market Share by Application (2020-2025)

Table 34. Global In-Application Advertising Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 35. Global In-Application Advertising Revenue Market Share by Application (2026-2031)

Table 36. North America In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 37. North America In-Application Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 38. North America In-Application Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 39. Europe In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 40. Europe In-Application Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 41. Europe In-Application Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 42. Asia-Pacific In-Application Advertising Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 43. Asia-Pacific In-Application Advertising Market Size by Region (2020-2025) & (US$ Million)

Table 44. Asia-Pacific In-Application Advertising Market Size by Region (2026-2031) & (US$ Million)

Table 45. Latin America In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 46. Latin America In-Application Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 47. Latin America In-Application Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 48. Middle East & Africa In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 49. Middle East & Africa In-Application Advertising Market Size by Country (2020-2025) & (US$ Million)

Table 50. Middle East & Africa In-Application Advertising Market Size by Country (2026-2031) & (US$ Million)

Table 51. Google AdMob (Google Inc.) Company Details

Table 52. Google AdMob (Google Inc.) Business Overview

Table 53. Google AdMob (Google Inc.) In-Application Advertising Product

Table 54. Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 55. Google AdMob (Google Inc.) Recent Development

Table 56. Meta Company Details

Table 57. Meta Business Overview

Table 58. Meta In-Application Advertising Product

Table 59. Meta Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 60. Meta Recent Development

Table 61. Twitter Inc. Company Details

Table 62. Twitter Inc. Business Overview

Table 63. Twitter Inc. In-Application Advertising Product

Table 64. Twitter Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 65. Twitter Inc. Recent Development

Table 66. InMobi Pte. Ltd. Company Details

Table 67. InMobi Pte. Ltd. Business Overview

Table 68. InMobi Pte. Ltd. In-Application Advertising Product

Table 69. InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 70. InMobi Pte. Ltd. Recent Development

Table 71. Smaato, Inc. Company Details

Table 72. Smaato, Inc. Business Overview

Table 73. Smaato, Inc. In-Application Advertising Product

Table 74. Smaato, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 75. Smaato, Inc. Recent Development

Table 76. Verizon Media Company Details

Table 77. Verizon Media Business Overview

Table 78. Verizon Media In-Application Advertising Product

Table 79. Verizon Media Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 80. Verizon Media Recent Development

Table 81. Zoomd Technologies Ltd. Company Details

Table 82. Zoomd Technologies Ltd. Business Overview

Table 83. Zoomd Technologies Ltd. In-Application Advertising Product

Table 84. Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 85. Zoomd Technologies Ltd. Recent Development

Table 86. ironSource (Unity Software Inc.) Company Details

Table 87. ironSource (Unity Software Inc.) Business Overview

Table 88. ironSource (Unity Software Inc.) In-Application Advertising Product

Table 89. ironSource (Unity Software Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 90. ironSource (Unity Software Inc.) Recent Development

Table 91. BYYD Inc Company Details

Table 92. BYYD Inc Business Overview

Table 93. BYYD Inc In-Application Advertising Product

Table 94. BYYD Inc Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 95. BYYD Inc Recent Development

Table 96. Flurry (Yahoo Inc.) Company Details

Table 97. Flurry (Yahoo Inc.) Business Overview

Table 98. Flurry (Yahoo Inc.) In-Application Advertising Product

Table 99. Flurry (Yahoo Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 100. Flurry (Yahoo Inc.) Recent Development

Table 101. TUNE, Inc. Company Details

Table 102. TUNE, Inc. Business Overview

Table 103. TUNE, Inc. In-Application Advertising Product

Table 104. TUNE, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 105. TUNE, Inc. Recent Development

Table 106. Amobee, Inc. Company Details

Table 107. Amobee, Inc. Business Overview

Table 108. Amobee, Inc. In-Application Advertising Product

Table 109. Amobee, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 110. Amobee, Inc. Recent Development

Table 111. Glispa GmbH Company Details

Table 112. Glispa GmbH Business Overview

Table 113. Glispa GmbH In-Application Advertising Product

Table 114. Glispa GmbH Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 115. Glispa GmbH Recent Development

Table 116. AppLovin Company Details

Table 117. AppLovin Business Overview

Table 118. AppLovin In-Application Advertising Product

Table 119. AppLovin Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 120. AppLovin Recent Development

Table 121. Chartboost, Inc Company Details

Table 122. Chartboost, Inc Business Overview

Table 123. Chartboost, Inc In-Application Advertising Product

Table 124. Chartboost, Inc Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 125. Chartboost, Inc Recent Development

Table 126. Leadbolt Company Details

Table 127. Leadbolt Business Overview

Table 128. Leadbolt In-Application Advertising Product

Table 129. Leadbolt Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 130. Leadbolt Recent Development

Table 131. Google AdMob (Google Inc.) Company Details

Table 132. Google AdMob (Google Inc.) Business Overview

Table 133. Google AdMob (Google Inc.) In-Application Advertising Product

Table 134. Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 135. Google AdMob (Google Inc.) Recent Development

Table 136. Meta Company Details

Table 137. Meta Business Overview

Table 138. Meta In-Application Advertising Product

Table 139. Meta Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 140. Meta Recent Development

Table 141. Twitter Inc. Company Details

Table 142. Twitter Inc. Business Overview

Table 143. Twitter Inc. In-Application Advertising Product

Table 144. Twitter Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 145. Twitter Inc. Recent Development

Table 146. InMobi Pte. Ltd. Company Details

Table 147. InMobi Pte. Ltd. Business Overview

Table 148. InMobi Pte. Ltd. In-Application Advertising Product

Table 149. InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 150. InMobi Pte. Ltd. Recent Development

Table 151. Smaato, Inc. Company Details

Table 152. Smaato, Inc. Business Overview

Table 153. Smaato, Inc. In-Application Advertising Product

Table 154. Smaato, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 155. Smaato, Inc. Recent Development

Table 156. Verizon Media Company Details

Table 157. Verizon Media Business Overview

Table 158. Verizon Media In-Application Advertising Product

Table 159. Verizon Media Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 160. Verizon Media Recent Development

Table 161. Zoomd Technologies Ltd. Company Details

Table 162. Zoomd Technologies Ltd. Business Overview

Table 163. Zoomd Technologies Ltd. In-Application Advertising Product

Table 164. Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 165. Zoomd Technologies Ltd. Recent Development

Table 166. ironSource (Unity Software Inc.) Company Details

Table 167. ironSource (Unity Software Inc.) Business Overview

Table 168. ironSource (Unity Software Inc.) In-Application Advertising Product

Table 169. ironSource (Unity Software Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 170. ironSource (Unity Software Inc.) Recent Development

Table 171. BYYD Inc Company Details

Table 172. BYYD Inc Business Overview

Table 173. BYYD Inc In-Application Advertising Product

Table 174. BYYD Inc Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 175. BYYD Inc Recent Development

Table 176. Flurry (Yahoo Inc.) Company Details

Table 177. Flurry (Yahoo Inc.) Business Overview

Table 178. Flurry (Yahoo Inc.) In-Application Advertising Product

Table 179. Flurry (Yahoo Inc.) Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 180. Flurry (Yahoo Inc.) Recent Development

Table 181. TUNE, Inc. Company Details

Table 182. TUNE, Inc. Business Overview

Table 183. TUNE, Inc. In-Application Advertising Product

Table 184. TUNE, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 185. TUNE, Inc. Recent Development

Table 186. Amobee, Inc. Company Details

Table 187. Amobee, Inc. Business Overview

Table 188. Amobee, Inc. In-Application Advertising Product

Table 189. Amobee, Inc. Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 190. Amobee, Inc. Recent Development

Table 191. Glispa GmbH Company Details

Table 192. Glispa GmbH Business Overview

Table 193. Glispa GmbH In-Application Advertising Product

Table 194. Glispa GmbH Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 195. Glispa GmbH Recent Development

Table 196. AppLovin Company Details

Table 197. AppLovin Business Overview

Table 198. AppLovin In-Application Advertising Product

Table 199. AppLovin Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 200. AppLovin Recent Development

Table 201. Chartboost, Inc Company Details

Table 202. Chartboost, Inc Business Overview

Table 203. Chartboost, Inc In-Application Advertising Product

Table 204. Chartboost, Inc Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 205. Chartboost, Inc Recent Development

Table 206. Leadbolt Company Details

Table 207. Leadbolt Business Overview

Table 208. Leadbolt In-Application Advertising Product

Table 209. Leadbolt Revenue in In-Application Advertising Business (2020-2025) & (US$ Million)

Table 210. Leadbolt Recent Development

Table 211. Research Programs/Design for This Report

Table 212. Key Data Information from Secondary Sources

Table 213. Key Data Information from Primary Sources

Table 214. Authors List of This Report

List of Figures

Figure 1. In-Application Advertising Picture

Figure 2. Global In-Application Advertising Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global In-Application Advertising Market Share by Type: 2024 VS 2031

Figure 4. Interstitial Ads Features

Figure 5. Mobile Video Ads Features

Figure 6. Rewarded Video Ads Features

Figure 7. Native Ads Features

Figure 8. Others Features

Figure 9. Interstitial Ads Features

Figure 10. Mobile Video Ads Features

Figure 11. Rewarded Video Ads Features

Figure 12. Native Ads Features

Figure 13. Global In-Application Advertising Market Size by Application (2020-2031) & (US$ Million)

Figure 14. Global In-Application Advertising Market Share by Application: 2024 VS 2031

Figure 15. Social Media Case Studies

Figure 16. Gaming Case Studies

Figure 17. E-Commerce Case Studies

Figure 18. Video & Music Streaming Case Studies

Figure 19. News Case Studies

Figure 20. Finance And Education Case Studies

Figure 21. Travel Case Studies

Figure 22. Others Case Studies

Figure 23. Social Media Case Studies

Figure 24. In-Application Advertising Report Years Considered

Figure 25. Global In-Application Advertising Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 26. Global In-Application Advertising Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 27. Global In-Application Advertising Market Share by Region: 2024 VS 2031

Figure 28. Global In-Application Advertising Market Share by Players in 2024

Figure 29. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2024)

Figure 30. The Top 10 and 5 Players Market Share by In-Application Advertising Revenue in 2024

Figure 31. North America In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. North America In-Application Advertising Market Share by Country (2020-2031)

Figure 33. United States In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Canada In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Europe In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Europe In-Application Advertising Market Share by Country (2020-2031)

Figure 37. Germany In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. France In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. U.K. In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Italy In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Russia In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Nordic Countries In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Asia-Pacific In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Asia-Pacific In-Application Advertising Market Share by Region (2020-2031)

Figure 45. China In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Japan In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. South Korea In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 48. Southeast Asia In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. India In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. Australia In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 51. Latin America In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 52. Latin America In-Application Advertising Market Share by Country (2020-2031)

Figure 53. Mexico In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 54. Brazil In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 55. Middle East & Africa In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 56. Middle East & Africa In-Application Advertising Market Share by Country (2020-2031)

Figure 57. Turkey In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 58. Saudi Arabia In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 59. UAE In-Application Advertising Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 60. Google AdMob (Google Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 61. Meta Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 62. Twitter Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 63. InMobi Pte. Ltd. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 64. Smaato, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 65. Verizon Media Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 66. Zoomd Technologies Ltd. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 67. ironSource (Unity Software Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 68. BYYD Inc Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 69. Flurry (Yahoo Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 70. TUNE, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 71. Amobee, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 72. Glispa GmbH Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 73. AppLovin Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 74. Chartboost, Inc Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 75. Leadbolt Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 76. Google AdMob (Google Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 77. Meta Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 78. Twitter Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 79. InMobi Pte. Ltd. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 80. Smaato, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 81. Verizon Media Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 82. Zoomd Technologies Ltd. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 83. ironSource (Unity Software Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 84. BYYD Inc Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 85. Flurry (Yahoo Inc.) Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 86. TUNE, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 87. Amobee, Inc. Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 88. Glispa GmbH Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 89. AppLovin Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 90. Chartboost, Inc Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 91. Leadbolt Revenue Growth Rate in In-Application Advertising Business (2020-2025)

Figure 92. Bottom-up and Top-down Approaches for This Report

Figure 93. Data Triangulation

Figure 94. Key Executives Interviewed

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