Mobile Advertising - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Mobile Advertising - Market

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.

Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Mobile Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Advertising by region & country, by Type, and by Application.

The Mobile Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising.

Market Segmentation

Scope of Mobile Advertising - Market Report

Chapter Outline

1.1 Mobile Advertising Product Introduction

1.2 Global Mobile Advertising Market Size Forecast

1.3 Mobile Advertising Market Trends & Drivers

1.3.1 Mobile Advertising Industry Trends

1.3.2 Mobile Advertising Market Drivers & Opportunity

1.3.3 Mobile Advertising Market Challenges

1.3.4 Mobile Advertising Market Restraints

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2.1 Global Mobile Advertising Players Revenue Ranking (2023)

2.2 Global Mobile Advertising Revenue by Company (2019-2024)

2.3 Key Companies Mobile Advertising Manufacturing Base Distribution and Headquarters

2.4 Key Companies Mobile Advertising Product Offered

2.5 Key Companies Time to Begin Mass Production of Mobile Advertising

2.6 Mobile Advertising Market Competitive Analysis

2.6.1 Mobile Advertising Market Concentration Rate (2019-2024)

2.6.2 Global 5 and 10 Largest Companies by Mobile Advertising Revenue in 2023

2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising as of 2023)

2.7 Mergers & Acquisitions, Expansion

3.1 Introduction by Type

3.1.1 Content Delivery

3.1.2 Reporting and Analytics Solutions

3.1.3 Campaign Solutions

3.1.4 Integrated Solutions

3.1.5 Mobile Proximity Solution

3.1.6 Others

3.2 Global Mobile Advertising Sales Value by Type

3.2.1 Global Mobile Advertising Sales Value by Type (2019 VS 2023 VS 2030)

3.2.2 Global Mobile Advertising Sales Value, by Type (2019-2030)

3.2.3 Global Mobile Advertising Sales Value, by Type (%) (2019-2030)

4.1 Introduction by Application

4.1.1 Banking & Financial Services

4.1.2 Fast Moving Consumer Goods (FMCG) Sector

4.1.3 Healthcare Sector

4.1.4 Media and Entertainment Sector

4.1.5 Telecommunication & IT Sector

4.1.6 Media and Entertainment

4.1.7 Others

4.2 Global Mobile Advertising Sales Value by Application

4.2.1 Global Mobile Advertising Sales Value by Application (2019 VS 2023 VS 2030)

4.2.2 Global Mobile Advertising Sales Value, by Application (2019-2030)

4.2.3 Global Mobile Advertising Sales Value, by Application (%) (2019-2030)

5.1 Global Mobile Advertising Sales Value by Region

5.1.1 Global Mobile Advertising Sales Value by Region: 2019 VS 2023 VS 2030

5.1.2 Global Mobile Advertising Sales Value by Region (2019-2024)

5.1.3 Global Mobile Advertising Sales Value by Region (2025-2030)

5.1.4 Global Mobile Advertising Sales Value by Region (%), (2019-2030)

5.2 North America

5.2.1 North America Mobile Advertising Sales Value, 2019-2030

5.2.2 North America Mobile Advertising Sales Value by Country (%), 2023 VS 2030

5.3 Europe

5.3.1 Europe Mobile Advertising Sales Value, 2019-2030

5.3.2 Europe Mobile Advertising Sales Value by Country (%), 2023 VS 2030

5.4 Asia Pacific

5.4.1 Asia Pacific Mobile Advertising Sales Value, 2019-2030

5.4.2 Asia Pacific Mobile Advertising Sales Value by Country (%), 2023 VS 2030

5.5 South America

5.5.1 South America Mobile Advertising Sales Value, 2019-2030

5.5.2 South America Mobile Advertising Sales Value by Country (%), 2023 VS 2030

5.6 Middle East & Africa

5.6.1 Middle East & Africa Mobile Advertising Sales Value, 2019-2030

5.6.2 Middle East & Africa Mobile Advertising Sales Value by Country (%), 2023 VS 2030

6.1 Key Countries/Regions Mobile Advertising Sales Value Growth Trends, 2019 VS 2023 VS 2030

6.2 Key Countries/Regions Mobile Advertising Sales Value

6.3 United States

6.3.1 United States Mobile Advertising Sales Value, 2019-2030

6.3.2 United States Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.3.3 United States Mobile Advertising Sales Value by Application, 2023 VS 2030

6.4 Europe

6.4.1 Europe Mobile Advertising Sales Value, 2019-2030

6.4.2 Europe Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.4.3 Europe Mobile Advertising Sales Value by Application, 2023 VS 2030

6.5 China

6.5.1 China Mobile Advertising Sales Value, 2019-2030

6.5.2 China Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.5.3 China Mobile Advertising Sales Value by Application, 2023 VS 2030

6.6 Japan

6.6.1 Japan Mobile Advertising Sales Value, 2019-2030

6.6.2 Japan Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.6.3 Japan Mobile Advertising Sales Value by Application, 2023 VS 2030

6.7 South Korea

6.7.1 South Korea Mobile Advertising Sales Value, 2019-2030

6.7.2 South Korea Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.7.3 South Korea Mobile Advertising Sales Value by Application, 2023 VS 2030

6.8 Southeast Asia

6.8.1 Southeast Asia Mobile Advertising Sales Value, 2019-2030

6.8.2 Southeast Asia Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.8.3 Southeast Asia Mobile Advertising Sales Value by Application, 2023 VS 2030

6.9 India

6.9.1 India Mobile Advertising Sales Value, 2019-2030

6.9.2 India Mobile Advertising Sales Value by Type (%), 2023 VS 2030

6.9.3 India Mobile Advertising Sales Value by Application, 2023 VS 2030

7.1 Applovin Corporation

7.1.1 Applovin Corporation Profile

7.1.2 Applovin Corporation Main Business

7.1.3 Applovin Corporation Mobile Advertising Products, Services and Solutions

7.1.4 Applovin Corporation Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.1.5 Applovin Corporation Recent Developments

7.2 Avazu

7.2.1 Avazu Profile

7.2.2 Avazu Main Business

7.2.3 Avazu Mobile Advertising Products, Services and Solutions

7.2.4 Avazu Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.2.5 Avazu Recent Developments

7.3 Chartboost

7.3.1 Chartboost Profile

7.3.2 Chartboost Main Business

7.3.3 Chartboost Mobile Advertising Products, Services and Solutions

7.3.4 Chartboost Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.3.5 Facebook Recent Developments

7.4 Facebook

7.4.1 Facebook Profile

7.4.2 Facebook Main Business

7.4.3 Facebook Mobile Advertising Products, Services and Solutions

7.4.4 Facebook Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.4.5 Facebook Recent Developments

7.5 Flurry

7.5.1 Flurry Profile

7.5.2 Flurry Main Business

7.5.3 Flurry Mobile Advertising Products, Services and Solutions

7.5.4 Flurry Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.5.5 Flurry Recent Developments

7.6 Google

7.6.1 Google Profile

7.6.2 Google Main Business

7.6.3 Google Mobile Advertising Products, Services and Solutions

7.6.4 Google Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.6.5 Google Recent Developments

7.7 InMobi

7.7.1 InMobi Profile

7.7.2 InMobi Main Business

7.7.3 InMobi Mobile Advertising Products, Services and Solutions

7.7.4 InMobi Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.7.5 InMobi Recent Developments

7.8 Matomy Media Group

7.8.1 Matomy Media Group Profile

7.8.2 Matomy Media Group Main Business

7.8.3 Matomy Media Group Mobile Advertising Products, Services and Solutions

7.8.4 Matomy Media Group Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.8.5 Matomy Media Group Recent Developments

7.9 Millennial Media

7.9.1 Millennial Media Profile

7.9.2 Millennial Media Main Business

7.9.3 Millennial Media Mobile Advertising Products, Services and Solutions

7.9.4 Millennial Media Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.9.5 Millennial Media Recent Developments

7.10 Smaato

7.10.1 Smaato Profile

7.10.2 Smaato Main Business

7.10.3 Smaato Mobile Advertising Products, Services and Solutions

7.10.4 Smaato Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.10.5 Smaato Recent Developments

7.11 GoWide

7.11.1 GoWide Profile

7.11.2 GoWide Main Business

7.11.3 GoWide Mobile Advertising Products, Services and Solutions

7.11.4 GoWide Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.11.5 GoWide Recent Developments

7.12 InMobi

7.12.1 InMobi Profile

7.12.2 InMobi Main Business

7.12.3 InMobi Mobile Advertising Products, Services and Solutions

7.12.4 InMobi Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.12.5 InMobi Recent Developments

7.13 Mobvista

7.13.1 Mobvista Profile

7.13.2 Mobvista Main Business

7.13.3 Mobvista Mobile Advertising Products, Services and Solutions

7.13.4 Mobvista Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.13.5 Mobvista Recent Developments

7.14 AdColony

7.14.1 AdColony Profile

7.14.2 AdColony Main Business

7.14.3 AdColony Mobile Advertising Products, Services and Solutions

7.14.4 AdColony Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.14.5 AdColony Recent Developments

7.15 Yeahmobi

7.15.1 Yeahmobi Profile

7.15.2 Yeahmobi Main Business

7.15.3 Yeahmobi Mobile Advertising Products, Services and Solutions

7.15.4 Yeahmobi Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.15.5 Yeahmobi Recent Developments

7.16 PassionTeck

7.16.1 PassionTeck Profile

7.16.2 PassionTeck Main Business

7.16.3 PassionTeck Mobile Advertising Products, Services and Solutions

7.16.4 PassionTeck Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.16.5 PassionTeck Recent Developments

7.17 Google

7.17.1 Google Profile

7.17.2 Google Main Business

7.17.3 Google Mobile Advertising Products, Services and Solutions

7.17.4 Google Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.17.5 Google Recent Developments

7.18 GumGum

7.18.1 GumGum Profile

7.18.2 GumGum Main Business

7.18.3 GumGum Mobile Advertising Products, Services and Solutions

7.18.4 GumGum Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.18.5 GumGum Recent Developments

7.19 Digital Turbine

7.19.1 Digital Turbine Profile

7.19.2 Digital Turbine Main Business

7.19.3 Digital Turbine Mobile Advertising Products, Services and Solutions

7.19.4 Digital Turbine Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.19.5 Digital Turbine Recent Developments

7.20 Global Wide Media

7.20.1 Global Wide Media Profile

7.20.2 Global Wide Media Main Business

7.20.3 Global Wide Media Mobile Advertising Products, Services and Solutions

7.20.4 Global Wide Media Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.20.5 Global Wide Media Recent Developments

7.21 Leadbolt

7.21.1 Leadbolt Profile

7.21.2 Leadbolt Main Business

7.21.3 Leadbolt Mobile Advertising Products, Services and Solutions

7.21.4 Leadbolt Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.21.5 Leadbolt Recent Developments

7.22 Moloco

7.22.1 Moloco Profile

7.22.2 Moloco Main Business

7.22.3 Moloco Mobile Advertising Products, Services and Solutions

7.22.4 Moloco Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.22.5 Moloco Recent Developments

7.23 Adperio

7.23.1 Adperio Profile

7.23.2 Adperio Main Business

7.23.3 Adperio Mobile Advertising Products, Services and Solutions

7.23.4 Adperio Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.23.5 Adperio Recent Developments

7.24 Liftoff

7.24.1 Liftoff Profile

7.24.2 Liftoff Main Business

7.24.3 Liftoff Mobile Advertising Products, Services and Solutions

7.24.4 Liftoff Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.24.5 Liftoff Recent Developments

7.25 Criteo

7.25.1 Criteo Profile

7.25.2 Criteo Main Business

7.25.3 Criteo Mobile Advertising Products, Services and Solutions

7.25.4 Criteo Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.25.5 Criteo Recent Developments

7.26 Twitter

7.26.1 Twitter Profile

7.26.2 Twitter Main Business

7.26.3 Twitter Mobile Advertising Products, Services and Solutions

7.26.4 Twitter Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.26.5 Twitter Recent Developments

7.27 UnityAds

7.27.1 UnityAds Profile

7.27.2 UnityAds Main Business

7.27.3 UnityAds Mobile Advertising Products, Services and Solutions

7.27.4 UnityAds Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.27.5 UnityAds Recent Developments

7.28 Apple Search Ads

7.28.1 Apple Search Ads Profile

7.28.2 Apple Search Ads Main Business

7.28.3 Apple Search Ads Mobile Advertising Products, Services and Solutions

7.28.4 Apple Search Ads Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.28.5 Apple Search Ads Recent Developments

7.29 Tapjoy

7.29.1 Tapjoy Profile

7.29.2 Tapjoy Main Business

7.29.3 Tapjoy Mobile Advertising Products, Services and Solutions

7.29.4 Tapjoy Mobile Advertising Revenue (US$ Million) & (2019-2024)

7.29.5 Tapjoy Recent Developments

8.1 Mobile Advertising Industrial Chain

8.2 Mobile Advertising Upstream Analysis

8.2.1 Key Raw Materials

8.2.2 Raw Materials Key Suppliers

8.2.3 Manufacturing Cost Structure

8.3 Midstream Analysis

8.4 Downstream Analysis (Customers Analysis)

8.5 Sales Model and Sales Channels

8.5.1 Mobile Advertising Sales Model

8.5.2 Sales Channel

8.5.3 Mobile Advertising Distributors

10.1 Research Methodology

10.1.1 Methodology/Research Approach

10.1.2 Data Source

10.2 Author Details

10.3 Disclaimer

List of Tables

    Table 1. Mobile Advertising Market Trends

    Table 2. Mobile Advertising Market Drivers & Opportunity

    Table 3. Mobile Advertising Market Challenges

    Table 4. Mobile Advertising Market Restraints

    Table 5. Global Mobile Advertising Revenue by Company (2019-2024) & (US$ Million)

    Table 6. Global Mobile Advertising Revenue Market Share by Company (2019-2024)

    Table 7. Key Companies Mobile Advertising Manufacturing Base Distribution and Headquarters

    Table 8. Key Companies Mobile Advertising Product Type

    Table 9. Key Companies Time to Begin Mass Production of Mobile Advertising

    Table 10. Global Mobile Advertising Companies Market Concentration Ratio (CR5 and HHI)

    Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising as of 2023)

    Table 12. Mergers & Acquisitions, Expansion Plans

    Table 13. Global Mobile Advertising Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)

    Table 14. Global Mobile Advertising Sales Value by Type (2019-2024) & (US$ Million)

    Table 15. Global Mobile Advertising Sales Value by Type (2025-2030) & (US$ Million)

    Table 16. Global Mobile Advertising Sales Market Share in Value by Type (2019-2024) & (%)

    Table 17. Global Mobile Advertising Sales Market Share in Value by Type (2025-2030) & (%)

    Table 18. Global Mobile Advertising Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)

    Table 19. Global Mobile Advertising Sales Value by Application (2019-2024) & (US$ Million)

    Table 20. Global Mobile Advertising Sales Value by Application (2025-2030) & (US$ Million)

    Table 21. Global Mobile Advertising Sales Market Share in Value by Application (2019-2024) & (%)

    Table 22. Global Mobile Advertising Sales Market Share in Value by Application (2025-2030) & (%)

    Table 23. Global Mobile Advertising Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)

    Table 24. Global Mobile Advertising Sales Value by Region (2019-2024) & (US$ Million)

    Table 25. Global Mobile Advertising Sales Value by Region (2025-2030) & (US$ Million)

    Table 26. Global Mobile Advertising Sales Value by Region (2019-2024) & (%)

    Table 27. Global Mobile Advertising Sales Value by Region (2025-2030) & (%)

    Table 28. Key Countries/Regions Mobile Advertising Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030

    Table 29. Key Countries/Regions Mobile Advertising Sales Value, (2019-2024) & (US$ Million)

    Table 30. Key Countries/Regions Mobile Advertising Sales Value, (2025-2030) & (US$ Million)

    Table 31. Applovin Corporation Basic Information List

    Table 32. Applovin Corporation Description and Business Overview

    Table 33. Applovin Corporation Mobile Advertising Products, Services and Solutions

    Table 34. Revenue (US$ Million) in Mobile Advertising Business of Applovin Corporation (2019-2024)

    Table 35. Applovin Corporation Recent Developments

    Table 36. Avazu Basic Information List

    Table 37. Avazu Description and Business Overview

    Table 38. Avazu Mobile Advertising Products, Services and Solutions

    Table 39. Revenue (US$ Million) in Mobile Advertising Business of Avazu (2019-2024)

    Table 40. Avazu Recent Developments

    Table 41. Chartboost Basic Information List

    Table 42. Chartboost Description and Business Overview

    Table 43. Chartboost Mobile Advertising Products, Services and Solutions

    Table 44. Revenue (US$ Million) in Mobile Advertising Business of Chartboost (2019-2024)

    Table 45. Chartboost Recent Developments

    Table 46. Facebook Basic Information List

    Table 47. Facebook Description and Business Overview

    Table 48. Facebook Mobile Advertising Products, Services and Solutions

    Table 49. Revenue (US$ Million) in Mobile Advertising Business of Facebook (2019-2024)

    Table 50. Facebook Recent Developments

    Table 51. Flurry Basic Information List

    Table 52. Flurry Description and Business Overview

    Table 53. Flurry Mobile Advertising Products, Services and Solutions

    Table 54. Revenue (US$ Million) in Mobile Advertising Business of Flurry (2019-2024)

    Table 55. Flurry Recent Developments

    Table 56. Google Basic Information List

    Table 57. Google Description and Business Overview

    Table 58. Google Mobile Advertising Products, Services and Solutions

    Table 59. Revenue (US$ Million) in Mobile Advertising Business of Google (2019-2024)

    Table 60. Google Recent Developments

    Table 61. InMobi Basic Information List

    Table 62. InMobi Description and Business Overview

    Table 63. InMobi Mobile Advertising Products, Services and Solutions

    Table 64. Revenue (US$ Million) in Mobile Advertising Business of InMobi (2019-2024)

    Table 65. InMobi Recent Developments

    Table 66. Matomy Media Group Basic Information List

    Table 67. Matomy Media Group Description and Business Overview

    Table 68. Matomy Media Group Mobile Advertising Products, Services and Solutions

    Table 69. Revenue (US$ Million) in Mobile Advertising Business of Matomy Media Group (2019-2024)

    Table 70. Matomy Media Group Recent Developments

    Table 71. Millennial Media Basic Information List

    Table 72. Millennial Media Description and Business Overview

    Table 73. Millennial Media Mobile Advertising Products, Services and Solutions

    Table 74. Revenue (US$ Million) in Mobile Advertising Business of Millennial Media (2019-2024)

    Table 75. Millennial Media Recent Developments

    Table 76. Smaato Basic Information List

    Table 77. Smaato Description and Business Overview

    Table 78. Smaato Mobile Advertising Products, Services and Solutions

    Table 79. Revenue (US$ Million) in Mobile Advertising Business of Smaato (2019-2024)

    Table 80. Smaato Recent Developments

    Table 81. GoWide Basic Information List

    Table 82. GoWide Description and Business Overview

    Table 83. GoWide Mobile Advertising Products, Services and Solutions

    Table 84. Revenue (US$ Million) in Mobile Advertising Business of GoWide (2019-2024)

    Table 85. GoWide Recent Developments

    Table 86. InMobi Basic Information List

    Table 87. InMobi Description and Business Overview

    Table 88. InMobi Mobile Advertising Products, Services and Solutions

    Table 89. Revenue (US$ Million) in Mobile Advertising Business of InMobi (2019-2024)

    Table 90. InMobi Recent Developments

    Table 91. Mobvista Basic Information List

    Table 92. Mobvista Description and Business Overview

    Table 93. Mobvista Mobile Advertising Products, Services and Solutions

    Table 94. Revenue (US$ Million) in Mobile Advertising Business of Mobvista (2019-2024)

    Table 95. Mobvista Recent Developments

    Table 96. AdColony Basic Information List

    Table 97. AdColony Description and Business Overview

    Table 98. AdColony Mobile Advertising Products, Services and Solutions

    Table 99. Revenue (US$ Million) in Mobile Advertising Business of AdColony (2019-2024)

    Table 100. AdColony Recent Developments

    Table 101. Yeahmobi Basic Information List

    Table 102. Yeahmobi Description and Business Overview

    Table 103. Yeahmobi Mobile Advertising Products, Services and Solutions

    Table 104. Revenue (US$ Million) in Mobile Advertising Business of Yeahmobi (2019-2024)

    Table 105. Yeahmobi Recent Developments

    Table 106. PassionTeck Basic Information List

    Table 107. PassionTeck Description and Business Overview

    Table 108. PassionTeck Mobile Advertising Products, Services and Solutions

    Table 109. Revenue (US$ Million) in Mobile Advertising Business of PassionTeck (2019-2024)

    Table 110. PassionTeck Recent Developments

    Table 111. Google Basic Information List

    Table 112. Google Description and Business Overview

    Table 113. Google Mobile Advertising Products, Services and Solutions

    Table 114. Revenue (US$ Million) in Mobile Advertising Business of Google (2019-2024)

    Table 115. Google Recent Developments

    Table 116. GumGum Basic Information List

    Table 117. GumGum Description and Business Overview

    Table 118. GumGum Mobile Advertising Products, Services and Solutions

    Table 119. Revenue (US$ Million) in Mobile Advertising Business of GumGum (2019-2024)

    Table 120. GumGum Recent Developments

    Table 121. Digital Turbine Basic Information List

    Table 122. Digital Turbine Description and Business Overview

    Table 123. Digital Turbine Mobile Advertising Products, Services and Solutions

    Table 124. Revenue (US$ Million) in Mobile Advertising Business of Digital Turbine (2019-2024)

    Table 125. Digital Turbine Recent Developments

    Table 126. Global Wide Media Basic Information List

    Table 127. Global Wide Media Description and Business Overview

    Table 128. Global Wide Media Mobile Advertising Products, Services and Solutions

    Table 129. Revenue (US$ Million) in Mobile Advertising Business of Global Wide Media (2019-2024)

    Table 130. Global Wide Media Recent Developments

    Table 131. Leadbolt Basic Information List

    Table 132. Leadbolt Description and Business Overview

    Table 133. Leadbolt Mobile Advertising Products, Services and Solutions

    Table 134. Revenue (US$ Million) in Mobile Advertising Business of Leadbolt (2019-2024)

    Table 135. Leadbolt Recent Developments

    Table 136. Moloco Basic Information List

    Table 137. Moloco Description and Business Overview

    Table 138. Moloco Mobile Advertising Products, Services and Solutions

    Table 139. Revenue (US$ Million) in Mobile Advertising Business of Moloco (2019-2024)

    Table 140. Moloco Recent Developments

    Table 141. Adperio Basic Information List

    Table 142. Adperio Description and Business Overview

    Table 143. Adperio Mobile Advertising Products, Services and Solutions

    Table 144. Revenue (US$ Million) in Mobile Advertising Business of Adperio (2019-2024)

    Table 145. Adperio Recent Developments

    Table 146. Liftoff Basic Information List

    Table 147. Liftoff Description and Business Overview

    Table 148. Liftoff Mobile Advertising Products, Services and Solutions

    Table 149. Revenue (US$ Million) in Mobile Advertising Business of Liftoff (2019-2024)

    Table 150. Liftoff Recent Developments

    Table 151. Criteo Basic Information List

    Table 152. Criteo Description and Business Overview

    Table 153. Criteo Mobile Advertising Products, Services and Solutions

    Table 154. Revenue (US$ Million) in Mobile Advertising Business of Criteo (2019-2024)

    Table 155. Criteo Recent Developments

    Table 156. Twitter Basic Information List

    Table 157. Twitter Description and Business Overview

    Table 158. Twitter Mobile Advertising Products, Services and Solutions

    Table 159. Revenue (US$ Million) in Mobile Advertising Business of Twitter (2019-2024)

    Table 160. Twitter Recent Developments

    Table 161. UnityAds Basic Information List

    Table 162. UnityAds Description and Business Overview

    Table 163. UnityAds Mobile Advertising Products, Services and Solutions

    Table 164. Revenue (US$ Million) in Mobile Advertising Business of UnityAds (2019-2024)

    Table 165. UnityAds Recent Developments

    Table 166. Apple Search Ads Basic Information List

    Table 167. Apple Search Ads Description and Business Overview

    Table 168. Apple Search Ads Mobile Advertising Products, Services and Solutions

    Table 169. Revenue (US$ Million) in Mobile Advertising Business of Apple Search Ads (2019-2024)

    Table 170. Apple Search Ads Recent Developments

    Table 171. Tapjoy Basic Information List

    Table 172. Tapjoy Description and Business Overview

    Table 173. Tapjoy Mobile Advertising Products, Services and Solutions

    Table 174. Revenue (US$ Million) in Mobile Advertising Business of Tapjoy (2019-2024)

    Table 175. Tapjoy Recent Developments

    Table 176. Key Raw Materials Lists

    Table 177. Raw Materials Key Suppliers Lists

    Table 178. Mobile Advertising Downstream Customers

    Table 179. Mobile Advertising Distributors List

    Table 180. Research Programs/Design for This Report

    Table 181. Key Data Information from Secondary Sources

    Table 182. Key Data Information from Primary Sources

    Table 183. Business Unit and Senior & Team Lead Analysts

List of Figures

    Figure 1. Mobile Advertising Product Picture

    Figure 2. Global Mobile Advertising Sales Value, 2019 VS 2023 VS 2030 (US$ Million)

    Figure 3. Global Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 4. Mobile Advertising Report Years Considered

    Figure 5. Global Mobile Advertising Players Revenue Ranking (2023) & (US$ Million)

    Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Mobile Advertising Revenue in 2023

    Figure 7. Mobile Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023

    Figure 8. Content Delivery Picture

    Figure 9. Reporting and Analytics Solutions Picture

    Figure 10. Campaign Solutions Picture

    Figure 11. Integrated Solutions Picture

    Figure 12. Mobile Proximity Solution Picture

    Figure 13. Others Picture

    Figure 14. Global Mobile Advertising Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)

    Figure 15. Global Mobile Advertising Sales Value Market Share by Type, 2023 & 2030

    Figure 16. Product Picture of Banking & Financial Services

    Figure 17. Product Picture of Fast Moving Consumer Goods (FMCG) Sector

    Figure 18. Product Picture of Healthcare Sector

    Figure 19. Product Picture of Media and Entertainment Sector

    Figure 20. Product Picture of Telecommunication & IT Sector

    Figure 21. Product Picture of Media and Entertainment

    Figure 22. Product Picture of Others

    Figure 23. Global Mobile Advertising Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)

    Figure 24. Global Mobile Advertising Sales Value Market Share by Application, 2023 & 2030

    Figure 25. North America Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 26. North America Mobile Advertising Sales Value by Country (%), 2023 VS 2030

    Figure 27. Europe Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 28. Europe Mobile Advertising Sales Value by Country (%), 2023 VS 2030

    Figure 29. Asia Pacific Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 30. Asia Pacific Mobile Advertising Sales Value by Country (%), 2023 VS 2030

    Figure 31. South America Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 32. South America Mobile Advertising Sales Value by Country (%), 2023 VS 2030

    Figure 33. Middle East & Africa Mobile Advertising Sales Value (2019-2030) & (US$ Million)

    Figure 34. Middle East & Africa Mobile Advertising Sales Value by Country (%), 2023 VS 2030

    Figure 35. Key Countries/Regions Mobile Advertising Sales Value (%), (2019-2030)

    Figure 36. United States Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 37. United States Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 38. United States Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 39. Europe Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 40. Europe Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 41. Europe Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 42. China Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 43. China Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 44. China Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 45. Japan Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 46. Japan Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 47. Japan Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 48. South Korea Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 49. South Korea Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 50. South Korea Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 51. Southeast Asia Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 52. Southeast Asia Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 53. Southeast Asia Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 54. India Mobile Advertising Sales Value, (2019-2030) & (US$ Million)

    Figure 55. India Mobile Advertising Sales Value by Type (%), 2023 VS 2030

    Figure 56. India Mobile Advertising Sales Value by Application (%), 2023 VS 2030

    Figure 57. Mobile Advertising Industrial Chain

    Figure 58. Mobile Advertising Manufacturing Cost Structure

    Figure 59. Channels of Distribution (Direct Sales, and Distribution)

    Figure 60. Bottom-up and Top-down Approaches for This Report

    Figure 61. Data Triangulation