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Global Video Audience Measurement Market Research Report 2024
Published Date: October 2024
|
Report Code: QYRE-Auto-21T10705
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Global Video Audience Measurement Market Research Report 2022
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Global Video Audience Measurement Market Research Report 2024

Code: QYRE-Auto-21T10705
Report
October 2024
Pages:72
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
comScore
Tvbeat
TVSQUARED
Numeris
VideoAmp
Samba TV
TVision Insights

Video Audience Measurement Market

VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
The global Video Audience Measurement market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Video Audience Measurement is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Video Audience Measurement is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Video Audience Measurement in TV and Smart TV is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Video Audience Measurement include Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV and TVision Insights, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Video Audience Measurement, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Audience Measurement.

Report Scope

The Video Audience Measurement market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Video Audience Measurement market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video Audience Measurement companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Video Audience Measurement Market Report

Report Metric Details
Report Name Video Audience Measurement Market
Segment by Type
  • Viewing Time
  • Viewing Times
Segment by Application
  • TV and Smart TV
  • Notebook Computer
  • Desktop
  • Intelligent Mobile Phone
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV, TVision Insights
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Video Audience Measurement companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Video Audience Measurement Market report?

Ans: The main players in the Video Audience Measurement Market are Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV, TVision Insights

What are the Application segmentation covered in the Video Audience Measurement Market report?

Ans: The Applications covered in the Video Audience Measurement Market report are TV and Smart TV, Notebook Computer, Desktop, Intelligent Mobile Phone

What are the Type segmentation covered in the Video Audience Measurement Market report?

Ans: The Types covered in the Video Audience Measurement Market report are Viewing Time, Viewing Times

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Video Audience Measurement Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Viewing Time
1.2.3 Viewing Times
1.3 Market by Application
1.3.1 Global Video Audience Measurement Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 TV and Smart TV
1.3.3 Notebook Computer
1.3.4 Desktop
1.3.5 Intelligent Mobile Phone
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Video Audience Measurement Market Perspective (2019-2030)
2.2 Video Audience Measurement Growth Trends by Region
2.2.1 Global Video Audience Measurement Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Video Audience Measurement Historic Market Size by Region (2019-2024)
2.2.3 Video Audience Measurement Forecasted Market Size by Region (2025-2030)
2.3 Video Audience Measurement Market Dynamics
2.3.1 Video Audience Measurement Industry Trends
2.3.2 Video Audience Measurement Market Drivers
2.3.3 Video Audience Measurement Market Challenges
2.3.4 Video Audience Measurement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Video Audience Measurement Players by Revenue
3.1.1 Global Top Video Audience Measurement Players by Revenue (2019-2024)
3.1.2 Global Video Audience Measurement Revenue Market Share by Players (2019-2024)
3.2 Global Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Video Audience Measurement Revenue
3.4 Global Video Audience Measurement Market Concentration Ratio
3.4.1 Global Video Audience Measurement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Video Audience Measurement Revenue in 2023
3.5 Video Audience Measurement Key Players Head office and Area Served
3.6 Key Players Video Audience Measurement Product Solution and Service
3.7 Date of Enter into Video Audience Measurement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Video Audience Measurement Breakdown Data by Type
4.1 Global Video Audience Measurement Historic Market Size by Type (2019-2024)
4.2 Global Video Audience Measurement Forecasted Market Size by Type (2025-2030)
5 Video Audience Measurement Breakdown Data by Application
5.1 Global Video Audience Measurement Historic Market Size by Application (2019-2024)
5.2 Global Video Audience Measurement Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Video Audience Measurement Market Size (2019-2030)
6.2 North America Video Audience Measurement Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Video Audience Measurement Market Size by Country (2019-2024)
6.4 North America Video Audience Measurement Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Video Audience Measurement Market Size (2019-2030)
7.2 Europe Video Audience Measurement Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Video Audience Measurement Market Size by Country (2019-2024)
7.4 Europe Video Audience Measurement Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Video Audience Measurement Market Size (2019-2030)
8.2 Asia-Pacific Video Audience Measurement Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Video Audience Measurement Market Size by Region (2019-2024)
8.4 Asia-Pacific Video Audience Measurement Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Video Audience Measurement Market Size (2019-2030)
9.2 Latin America Video Audience Measurement Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Video Audience Measurement Market Size by Country (2019-2024)
9.4 Latin America Video Audience Measurement Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Video Audience Measurement Market Size (2019-2030)
10.2 Middle East & Africa Video Audience Measurement Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Video Audience Measurement Market Size by Country (2019-2024)
10.4 Middle East & Africa Video Audience Measurement Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Comscore
11.1.1 Comscore Company Detail
11.1.2 Comscore Business Overview
11.1.3 Comscore Video Audience Measurement Introduction
11.1.4 Comscore Revenue in Video Audience Measurement Business (2019-2024)
11.1.5 Comscore Recent Development
11.2 Numeris
11.2.1 Numeris Company Detail
11.2.2 Numeris Business Overview
11.2.3 Numeris Video Audience Measurement Introduction
11.2.4 Numeris Revenue in Video Audience Measurement Business (2019-2024)
11.2.5 Numeris Recent Development
11.3 VideoAmp
11.3.1 VideoAmp Company Detail
11.3.2 VideoAmp Business Overview
11.3.3 VideoAmp Video Audience Measurement Introduction
11.3.4 VideoAmp Revenue in Video Audience Measurement Business (2019-2024)
11.3.5 VideoAmp Recent Development
11.4 Tvbeat
11.4.1 Tvbeat Company Detail
11.4.2 Tvbeat Business Overview
11.4.3 Tvbeat Video Audience Measurement Introduction
11.4.4 Tvbeat Revenue in Video Audience Measurement Business (2019-2024)
11.4.5 Tvbeat Recent Development
11.5 TVSquared
11.5.1 TVSquared Company Detail
11.5.2 TVSquared Business Overview
11.5.3 TVSquared Video Audience Measurement Introduction
11.5.4 TVSquared Revenue in Video Audience Measurement Business (2019-2024)
11.5.5 TVSquared Recent Development
11.6 Samba TV
11.6.1 Samba TV Company Detail
11.6.2 Samba TV Business Overview
11.6.3 Samba TV Video Audience Measurement Introduction
11.6.4 Samba TV Revenue in Video Audience Measurement Business (2019-2024)
11.6.5 Samba TV Recent Development
11.7 TVision Insights
11.7.1 TVision Insights Company Detail
11.7.2 TVision Insights Business Overview
11.7.3 TVision Insights Video Audience Measurement Introduction
11.7.4 TVision Insights Revenue in Video Audience Measurement Business (2019-2024)
11.7.5 TVision Insights Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
FEATURED COMPANIES
comScore
Tvbeat
TVSQUARED
Numeris
VideoAmp
Samba TV
TVision Insights
List of Tables
    Table 1. Global Video Audience Measurement Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
    Table 2. Key Players of Viewing Time
    Table 3. Key Players of Viewing Times
    Table 4. Global Video Audience Measurement Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
    Table 5. Global Video Audience Measurement Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 6. Global Video Audience Measurement Market Size by Region (2019-2024) & (US$ Million)
    Table 7. Global Video Audience Measurement Market Share by Region (2019-2024)
    Table 8. Global Video Audience Measurement Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 9. Global Video Audience Measurement Market Share by Region (2025-2030)
    Table 10. Video Audience Measurement Market Trends
    Table 11. Video Audience Measurement Market Drivers
    Table 12. Video Audience Measurement Market Challenges
    Table 13. Video Audience Measurement Market Restraints
    Table 14. Global Video Audience Measurement Revenue by Players (2019-2024) & (US$ Million)
    Table 15. Global Video Audience Measurement Market Share by Players (2019-2024)
    Table 16. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2023)
    Table 17. Ranking of Global Top Video Audience Measurement Companies by Revenue (US$ Million) in 2023
    Table 18. Global 5 Largest Players Market Share by Video Audience Measurement Revenue (CR5 and HHI) & (2019-2024)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Video Audience Measurement Product Solution and Service
    Table 21. Date of Enter into Video Audience Measurement Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Video Audience Measurement Market Size by Type (2019-2024) & (US$ Million)
    Table 24. Global Video Audience Measurement Revenue Market Share by Type (2019-2024)
    Table 25. Global Video Audience Measurement Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 26. Global Video Audience Measurement Revenue Market Share by Type (2025-2030)
    Table 27. Global Video Audience Measurement Market Size by Application (2019-2024) & (US$ Million)
    Table 28. Global Video Audience Measurement Revenue Market Share by Application (2019-2024)
    Table 29. Global Video Audience Measurement Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 30. Global Video Audience Measurement Revenue Market Share by Application (2025-2030)
    Table 31. North America Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 32. North America Video Audience Measurement Market Size by Country (2019-2024) & (US$ Million)
    Table 33. North America Video Audience Measurement Market Size by Country (2025-2030) & (US$ Million)
    Table 34. Europe Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 35. Europe Video Audience Measurement Market Size by Country (2019-2024) & (US$ Million)
    Table 36. Europe Video Audience Measurement Market Size by Country (2025-2030) & (US$ Million)
    Table 37. Asia-Pacific Video Audience Measurement Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 38. Asia-Pacific Video Audience Measurement Market Size by Region (2019-2024) & (US$ Million)
    Table 39. Asia-Pacific Video Audience Measurement Market Size by Region (2025-2030) & (US$ Million)
    Table 40. Latin America Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 41. Latin America Video Audience Measurement Market Size by Country (2019-2024) & (US$ Million)
    Table 42. Latin America Video Audience Measurement Market Size by Country (2025-2030) & (US$ Million)
    Table 43. Middle East & Africa Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 44. Middle East & Africa Video Audience Measurement Market Size by Country (2019-2024) & (US$ Million)
    Table 45. Middle East & Africa Video Audience Measurement Market Size by Country (2025-2030) & (US$ Million)
    Table 46. Comscore Company Detail
    Table 47. Comscore Business Overview
    Table 48. Comscore Video Audience Measurement Product
    Table 49. Comscore Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 50. Comscore Recent Development
    Table 51. Numeris Company Detail
    Table 52. Numeris Business Overview
    Table 53. Numeris Video Audience Measurement Product
    Table 54. Numeris Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 55. Numeris Recent Development
    Table 56. VideoAmp Company Detail
    Table 57. VideoAmp Business Overview
    Table 58. VideoAmp Video Audience Measurement Product
    Table 59. VideoAmp Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 60. VideoAmp Recent Development
    Table 61. Tvbeat Company Detail
    Table 62. Tvbeat Business Overview
    Table 63. Tvbeat Video Audience Measurement Product
    Table 64. Tvbeat Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 65. Tvbeat Recent Development
    Table 66. TVSquared Company Detail
    Table 67. TVSquared Business Overview
    Table 68. TVSquared Video Audience Measurement Product
    Table 69. TVSquared Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 70. TVSquared Recent Development
    Table 71. Samba TV Company Detail
    Table 72. Samba TV Business Overview
    Table 73. Samba TV Video Audience Measurement Product
    Table 74. Samba TV Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 75. Samba TV Recent Development
    Table 76. TVision Insights Company Detail
    Table 77. TVision Insights Business Overview
    Table 78. TVision Insights Video Audience Measurement Product
    Table 79. TVision Insights Revenue in Video Audience Measurement Business (2019-2024) & (US$ Million)
    Table 80. TVision Insights Recent Development
    Table 81. Research Programs/Design for This Report
    Table 82. Key Data Information from Secondary Sources
    Table 83. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Video Audience Measurement Market Size Comparison by Type (2024-2030) & (US$ Million)
    Figure 2. Global Video Audience Measurement Market Share by Type: 2023 VS 2030
    Figure 3. Viewing Time Features
    Figure 4. Viewing Times Features
    Figure 5. Global Video Audience Measurement Market Size Comparison by Application (2024-2030) & (US$ Million)
    Figure 6. Global Video Audience Measurement Market Share by Application: 2023 VS 2030
    Figure 7. TV and Smart TV Case Studies
    Figure 8. Notebook Computer Case Studies
    Figure 9. Desktop Case Studies
    Figure 10. Intelligent Mobile Phone Case Studies
    Figure 11. Video Audience Measurement Report Years Considered
    Figure 12. Global Video Audience Measurement Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 13. Global Video Audience Measurement Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 14. Global Video Audience Measurement Market Share by Region: 2023 VS 2030
    Figure 15. Global Video Audience Measurement Market Share by Players in 2023
    Figure 16. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2023)
    Figure 17. The Top 10 and 5 Players Market Share by Video Audience Measurement Revenue in 2023
    Figure 18. North America Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 19. North America Video Audience Measurement Market Share by Country (2019-2030)
    Figure 20. United States Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 21. Canada Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 22. Europe Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 23. Europe Video Audience Measurement Market Share by Country (2019-2030)
    Figure 24. Germany Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. France Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 26. U.K. Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 27. Italy Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. Russia Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. Nordic Countries Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. Asia-Pacific Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 31. Asia-Pacific Video Audience Measurement Market Share by Region (2019-2030)
    Figure 32. China Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. Japan Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. South Korea Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. Southeast Asia Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. India Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 37. Australia Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 38. Latin America Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 39. Latin America Video Audience Measurement Market Share by Country (2019-2030)
    Figure 40. Mexico Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 41. Brazil Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 42. Middle East & Africa Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 43. Middle East & Africa Video Audience Measurement Market Share by Country (2019-2030)
    Figure 44. Turkey Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. Saudi Arabia Video Audience Measurement Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 46. Comscore Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 47. Numeris Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 48. VideoAmp Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 49. Tvbeat Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 50. TVSquared Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 51. Samba TV Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 52. TVision Insights Revenue Growth Rate in Video Audience Measurement Business (2019-2024)
    Figure 53. Bottom-up and Top-down Approaches for This Report
    Figure 54. Data Triangulation
    Figure 55. Key Executives Interviewed
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