The global market for Audience Measurement Systems was valued at US$ 10300 million in the year 2024 and is projected to reach a revised size of US$ 27640 million by 2031, growing at a CAGR of 15.4% during the forecast period.

Audience Measurement Systems Market

Audience measurement System collect data about the people viewing different types of content. Marketers and advertisers use these tools to collect data on the people viewing their ads, while digital network owners use them to find out more about the people viewing their digital screens.

One of the key drivers in the Audience Measurement Systems market is the increasing demand for accurate and actionable insights into consumer behavior and media consumption patterns. Audience measurement systems play a crucial role in helping media companies, advertisers, and content creators understand their audiences better and make informed decisions. Here"s a more in-depth look at this driver:

Data-Driven Decision Making: In today"s digital age, data is considered a valuable asset. Audience measurement systems provide data and analytics that enable media companies and advertisers to make data-driven decisions. By understanding how audiences engage with content across various platforms, companies can optimize their strategies, tailor their content, and refine their advertising campaigns to resonate more effectively with their target audiences.

Personalized Content and Advertising: Consumers increasingly expect personalized experiences. Audience measurement systems allow media companies to gather insights into individual preferences and behaviors, enabling them to deliver content and advertisements that align with viewers" interests. This personalization enhances engagement and can lead to higher levels of customer satisfaction.

Cross-Platform Measurement: With the proliferation of devices and media platforms, consumers interact with content across multiple channels. Audience measurement systems that offer cross-platform measurement capabilities provide a comprehensive view of how audiences engage with content across various touchpoints, including television, online streaming, social media, and mobile apps.

Accountability and ROI: Advertisers and marketers demand transparency and accountability in their advertising efforts. Audience measurement systems provide metrics that demonstrate the reach, engagement, and impact of advertising campaigns. This data helps advertisers understand the return on their investment and make adjustments to their strategies as needed.

Optimizing Advertising Spend: Efficient allocation of advertising budgets is essential. Audience measurement systems help advertisers identify which platforms and channels yield the best results, enabling them to focus their resources on the most effective channels for reaching their target audiences.

Media Fragmentation: The proliferation of content sources and platforms has led to a fragmented media landscape. Audience measurement systems help consolidate data from different sources and provide a unified view of audience behavior, making it easier for media companies and advertisers to navigate this complex ecosystem.

Evolving Consumer Behavior: As consumer behavior continues to evolve, media companies and advertisers need to stay attuned to these changes. Audience measurement systems offer insights into evolving consumption patterns, allowing companies to adapt their strategies to align with changing audience preferences.

Competitive Advantage: Having access to accurate audience data can provide a competitive advantage in the media industry. Media companies that can effectively analyze and leverage audience insights are better positioned to create content that resonates and attract advertisers looking for highly targeted opportunities.

Regulatory Compliance: In some regions, there are regulations and industry standards that require accurate measurement and reporting of audience data. Audience measurement systems help companies comply with these requirements and maintain transparency in their operations.

Technological Advancements: The advancement of technologies such as AI, machine learning, and big data analytics has enhanced the capabilities of audience measurement systems. These technologies enable more sophisticated audience segmentation, trend analysis, and predictive modeling, further driving the demand for such systems.

Overall, the Audience Measurement Systems market is driven by the need for accurate, comprehensive, and actionable insights that enable media companies and advertisers to navigate the complex media landscape, engage their audiences effectively, and optimize their strategies for better results.

This report aims to provide a comprehensive presentation of the global market for Audience Measurement Systems, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Audience Measurement Systems.

The Audience Measurement Systems market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Audience Measurement Systems market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Audience Measurement Systems companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Audience Measurement Systems Market Report

Report Metric	Details
Report Name	Audience Measurement Systems Market
Accounted market size in year	US$ 10300 million
Forecasted market size in 2031	US$ 27640 million
CAGR	15.4%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Audio Measurement System Cross-Media Measurement System Digital Measurement System Streaming Measurement System TV Measurement System Others
Segment by Application	Advertisers Media Company Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Nielsen, Kantar, Quividi, RSMB, RSG Media, Tubular, YouGov, Comscore, GfK, Ipsos, Conviva, PwC, Parrot Analytics, Intrasonics (Ipsos), AGF Videoforschung GmbH, Quantcast, Immetrica, Geopath, Triton Digital, Numeris, VideoAmp, TVSquared (Innovid), Samba TV, AudienceProject, Veitch Lister Consulting, ABV International
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Audience Measurement Systems company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Audience Measurement Systems Market growing?

Ans: The Audience Measurement Systems Market witnessing a CAGR of 15.4% during the forecast period 2025-2031.

What is the Audience Measurement Systems Market size in 2031?

Ans: The Audience Measurement Systems Market size in 2031 will be US$ 27640 million.

Who are the main players in the Audience Measurement Systems Market report?

Ans: The main players in the Audience Measurement Systems Market are Nielsen, Kantar, Quividi, RSMB, RSG Media, Tubular, YouGov, Comscore, GfK, Ipsos, Conviva, PwC, Parrot Analytics, Intrasonics (Ipsos), AGF Videoforschung GmbH, Quantcast, Immetrica, Geopath, Triton Digital, Numeris, VideoAmp, TVSquared (Innovid), Samba TV, AudienceProject, Veitch Lister Consulting, ABV International

What are the Application segmentation covered in the Audience Measurement Systems Market report?

Ans: The Applications covered in the Audience Measurement Systems Market report are Advertisers, Media Company, Others

What are the Type segmentation covered in the Audience Measurement Systems Market report?

Ans: The Types covered in the Audience Measurement Systems Market report are Audio Measurement System, Cross-Media Measurement System, Digital Measurement System, Streaming Measurement System, TV Measurement System, Others

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Audience Measurement Systems Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Audio Measurement System

1.2.3 Cross-Media Measurement System

1.2.4 Digital Measurement System

1.2.5 Streaming Measurement System

1.2.6 TV Measurement System

1.2.7 Others

1.3 Market by Application

1.3.1 Global Audience Measurement Systems Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Advertisers

1.3.3 Media Company

1.3.4 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Audience Measurement Systems Market Perspective (2020-2031)

2.2 Global Audience Measurement Systems Growth Trends by Region

2.2.1 Global Audience Measurement Systems Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Audience Measurement Systems Historic Market Size by Region (2020-2025)

2.2.3 Audience Measurement Systems Forecasted Market Size by Region (2026-2031)

2.3 Audience Measurement Systems Market Dynamics

2.3.1 Audience Measurement Systems Industry Trends

2.3.2 Audience Measurement Systems Market Drivers

2.3.3 Audience Measurement Systems Market Challenges

2.3.4 Audience Measurement Systems Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Audience Measurement Systems Players by Revenue

3.1.1 Global Top Audience Measurement Systems Players by Revenue (2020-2025)

3.1.2 Global Audience Measurement Systems Revenue Market Share by Players (2020-2025)

3.2 Global Audience Measurement Systems Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Audience Measurement Systems Revenue

3.4 Global Audience Measurement Systems Market Concentration Ratio

3.4.1 Global Audience Measurement Systems Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Systems Revenue in 2024

3.5 Global Key Players of Audience Measurement Systems Head office and Area Served

3.6 Global Key Players of Audience Measurement Systems, Product and Application

3.7 Global Key Players of Audience Measurement Systems, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Audience Measurement Systems Breakdown Data by Type

4.1 Global Audience Measurement Systems Historic Market Size by Type (2020-2025)

4.2 Global Audience Measurement Systems Forecasted Market Size by Type (2026-2031)

5 Audience Measurement Systems Breakdown Data by Application

5.1 Global Audience Measurement Systems Historic Market Size by Application (2020-2025)

5.2 Global Audience Measurement Systems Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Audience Measurement Systems Market Size (2020-2031)

6.2 North America Audience Measurement Systems Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Audience Measurement Systems Market Size by Country (2020-2025)

6.4 North America Audience Measurement Systems Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Audience Measurement Systems Market Size (2020-2031)

7.2 Europe Audience Measurement Systems Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Audience Measurement Systems Market Size by Country (2020-2025)

7.4 Europe Audience Measurement Systems Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Audience Measurement Systems Market Size (2020-2031)

8.2 Asia-Pacific Audience Measurement Systems Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Audience Measurement Systems Market Size by Region (2020-2025)

8.4 Asia-Pacific Audience Measurement Systems Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Audience Measurement Systems Market Size (2020-2031)

9.2 Latin America Audience Measurement Systems Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Audience Measurement Systems Market Size by Country (2020-2025)

9.4 Latin America Audience Measurement Systems Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Audience Measurement Systems Market Size (2020-2031)

10.2 Middle East & Africa Audience Measurement Systems Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Audience Measurement Systems Market Size by Country (2020-2025)

10.4 Middle East & Africa Audience Measurement Systems Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Nielsen

11.1.1 Nielsen Company Details

11.1.2 Nielsen Business Overview

11.1.3 Nielsen Audience Measurement Systems Introduction

11.1.4 Nielsen Revenue in Audience Measurement Systems Business (2020-2025)

11.1.5 Nielsen Recent Development

11.2 Kantar

11.2.1 Kantar Company Details

11.2.2 Kantar Business Overview

11.2.3 Kantar Audience Measurement Systems Introduction

11.2.4 Kantar Revenue in Audience Measurement Systems Business (2020-2025)

11.2.5 Kantar Recent Development

11.3 Quividi

11.3.1 Quividi Company Details

11.3.2 Quividi Business Overview

11.3.3 Quividi Audience Measurement Systems Introduction

11.3.4 Quividi Revenue in Audience Measurement Systems Business (2020-2025)

11.3.5 Quividi Recent Development

11.4 RSMB

11.4.1 RSMB Company Details

11.4.2 RSMB Business Overview

11.4.3 RSMB Audience Measurement Systems Introduction

11.4.4 RSMB Revenue in Audience Measurement Systems Business (2020-2025)

11.4.5 RSMB Recent Development

11.5 RSG Media

11.5.1 RSG Media Company Details

11.5.2 RSG Media Business Overview

11.5.3 RSG Media Audience Measurement Systems Introduction

11.5.4 RSG Media Revenue in Audience Measurement Systems Business (2020-2025)

11.5.5 RSG Media Recent Development

11.6 Tubular

11.6.1 Tubular Company Details

11.6.2 Tubular Business Overview

11.6.3 Tubular Audience Measurement Systems Introduction

11.6.4 Tubular Revenue in Audience Measurement Systems Business (2020-2025)

11.6.5 Tubular Recent Development

11.7 YouGov

11.7.1 YouGov Company Details

11.7.2 YouGov Business Overview

11.7.3 YouGov Audience Measurement Systems Introduction

11.7.4 YouGov Revenue in Audience Measurement Systems Business (2020-2025)

11.7.5 YouGov Recent Development

11.8 Comscore

11.8.1 Comscore Company Details

11.8.2 Comscore Business Overview

11.8.3 Comscore Audience Measurement Systems Introduction

11.8.4 Comscore Revenue in Audience Measurement Systems Business (2020-2025)

11.8.5 Comscore Recent Development

11.9 GfK

11.9.1 GfK Company Details

11.9.2 GfK Business Overview

11.9.3 GfK Audience Measurement Systems Introduction

11.9.4 GfK Revenue in Audience Measurement Systems Business (2020-2025)

11.9.5 GfK Recent Development

11.10 Ipsos

11.10.1 Ipsos Company Details

11.10.2 Ipsos Business Overview

11.10.3 Ipsos Audience Measurement Systems Introduction

11.10.4 Ipsos Revenue in Audience Measurement Systems Business (2020-2025)

11.10.5 Ipsos Recent Development

11.11 Conviva

11.11.1 Conviva Company Details

11.11.2 Conviva Business Overview

11.11.3 Conviva Audience Measurement Systems Introduction

11.11.4 Conviva Revenue in Audience Measurement Systems Business (2020-2025)

11.11.5 Conviva Recent Development

11.12 PwC

11.12.1 PwC Company Details

11.12.2 PwC Business Overview

11.12.3 PwC Audience Measurement Systems Introduction

11.12.4 PwC Revenue in Audience Measurement Systems Business (2020-2025)

11.12.5 PwC Recent Development

11.13 Parrot Analytics

11.13.1 Parrot Analytics Company Details

11.13.2 Parrot Analytics Business Overview

11.13.3 Parrot Analytics Audience Measurement Systems Introduction

11.13.4 Parrot Analytics Revenue in Audience Measurement Systems Business (2020-2025)

11.13.5 Parrot Analytics Recent Development

11.14 Intrasonics (Ipsos)

11.14.1 Intrasonics (Ipsos) Company Details

11.14.2 Intrasonics (Ipsos) Business Overview

11.14.3 Intrasonics (Ipsos) Audience Measurement Systems Introduction

11.14.4 Intrasonics (Ipsos) Revenue in Audience Measurement Systems Business (2020-2025)

11.14.5 Intrasonics (Ipsos) Recent Development

11.15 AGF Videoforschung GmbH

11.15.1 AGF Videoforschung GmbH Company Details

11.15.2 AGF Videoforschung GmbH Business Overview

11.15.3 AGF Videoforschung GmbH Audience Measurement Systems Introduction

11.15.4 AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2020-2025)

11.15.5 AGF Videoforschung GmbH Recent Development

11.16 Quantcast

11.16.1 Quantcast Company Details

11.16.2 Quantcast Business Overview

11.16.3 Quantcast Audience Measurement Systems Introduction

11.16.4 Quantcast Revenue in Audience Measurement Systems Business (2020-2025)

11.16.5 Quantcast Recent Development

11.17 Immetrica

11.17.1 Immetrica Company Details

11.17.2 Immetrica Business Overview

11.17.3 Immetrica Audience Measurement Systems Introduction

11.17.4 Immetrica Revenue in Audience Measurement Systems Business (2020-2025)

11.17.5 Immetrica Recent Development

11.18 Geopath

11.18.1 Geopath Company Details

11.18.2 Geopath Business Overview

11.18.3 Geopath Audience Measurement Systems Introduction

11.18.4 Geopath Revenue in Audience Measurement Systems Business (2020-2025)

11.18.5 Geopath Recent Development

11.19 Triton Digital

11.19.1 Triton Digital Company Details

11.19.2 Triton Digital Business Overview

11.19.3 Triton Digital Audience Measurement Systems Introduction

11.19.4 Triton Digital Revenue in Audience Measurement Systems Business (2020-2025)

11.19.5 Triton Digital Recent Development

11.20 Numeris

11.20.1 Numeris Company Details

11.20.2 Numeris Business Overview

11.20.3 Numeris Audience Measurement Systems Introduction

11.20.4 Numeris Revenue in Audience Measurement Systems Business (2020-2025)

11.20.5 Numeris Recent Development

11.21 VideoAmp

11.21.1 VideoAmp Company Details

11.21.2 VideoAmp Business Overview

11.21.3 VideoAmp Audience Measurement Systems Introduction

11.21.4 VideoAmp Revenue in Audience Measurement Systems Business (2020-2025)

11.21.5 VideoAmp Recent Development

11.22 TVSquared (Innovid)

11.22.1 TVSquared (Innovid) Company Details

11.22.2 TVSquared (Innovid) Business Overview

11.22.3 TVSquared (Innovid) Audience Measurement Systems Introduction

11.22.4 TVSquared (Innovid) Revenue in Audience Measurement Systems Business (2020-2025)

11.22.5 TVSquared (Innovid) Recent Development

11.23 Samba TV

11.23.1 Samba TV Company Details

11.23.2 Samba TV Business Overview

11.23.3 Samba TV Audience Measurement Systems Introduction

11.23.4 Samba TV Revenue in Audience Measurement Systems Business (2020-2025)

11.23.5 Samba TV Recent Development

11.24 AudienceProject

11.24.1 AudienceProject Company Details

11.24.2 AudienceProject Business Overview

11.24.3 AudienceProject Audience Measurement Systems Introduction

11.24.4 AudienceProject Revenue in Audience Measurement Systems Business (2020-2025)

11.24.5 AudienceProject Recent Development

11.25 Veitch Lister Consulting

11.25.1 Veitch Lister Consulting Company Details

11.25.2 Veitch Lister Consulting Business Overview

11.25.3 Veitch Lister Consulting Audience Measurement Systems Introduction

11.25.4 Veitch Lister Consulting Revenue in Audience Measurement Systems Business (2020-2025)

11.25.5 Veitch Lister Consulting Recent Development

11.26 ABV International

11.26.1 ABV International Company Details

11.26.2 ABV International Business Overview

11.26.3 ABV International Audience Measurement Systems Introduction

11.26.4 ABV International Revenue in Audience Measurement Systems Business (2020-2025)

11.26.5 ABV International Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

Nielsen

Kantar

RSG Media

Tubular

YouGov

comScore

GfK

PwC

AGF Videoforschung GmbH

Veitch Lister Consulting

ABV International

List of Tables

Table 1. Global Audience Measurement Systems Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Audio Measurement System

Table 3. Key Players of Cross-Media Measurement System

Table 4. Key Players of Digital Measurement System

Table 5. Key Players of Streaming Measurement System

Table 6. Key Players of TV Measurement System

Table 7. Key Players of Others

Table 8. Global Audience Measurement Systems Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 9. Global Audience Measurement Systems Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 10. Global Audience Measurement Systems Market Size by Region (2020-2025) & (US$ Million)

Table 11. Global Audience Measurement Systems Market Share by Region (2020-2025)

Table 12. Global Audience Measurement Systems Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 13. Global Audience Measurement Systems Market Share by Region (2026-2031)

Table 14. Audience Measurement Systems Market Trends

Table 15. Audience Measurement Systems Market Drivers

Table 16. Audience Measurement Systems Market Challenges

Table 17. Audience Measurement Systems Market Restraints

Table 18. Global Audience Measurement Systems Revenue by Players (2020-2025) & (US$ Million)

Table 19. Global Audience Measurement Systems Market Share by Players (2020-2025)

Table 20. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2024)

Table 21. Ranking of Global Top Audience Measurement Systems Companies by Revenue (US$ Million) in 2024

Table 22. Global 5 Largest Players Market Share by Audience Measurement Systems Revenue (CR5 and HHI) & (2020-2025)

Table 23. Global Key Players of Audience Measurement Systems, Headquarters and Area Served

Table 24. Global Key Players of Audience Measurement Systems, Product and Application

Table 25. Global Key Players of Audience Measurement Systems, Date of Enter into This Industry

Table 26. Mergers & Acquisitions, Expansion Plans

Table 27. Global Audience Measurement Systems Market Size by Type (2020-2025) & (US$ Million)

Table 28. Global Audience Measurement Systems Revenue Market Share by Type (2020-2025)

Table 29. Global Audience Measurement Systems Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 30. Global Audience Measurement Systems Revenue Market Share by Type (2026-2031)

Table 31. Global Audience Measurement Systems Market Size by Application (2020-2025) & (US$ Million)

Table 32. Global Audience Measurement Systems Revenue Market Share by Application (2020-2025)

Table 33. Global Audience Measurement Systems Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 34. Global Audience Measurement Systems Revenue Market Share by Application (2026-2031)

Table 35. North America Audience Measurement Systems Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 36. North America Audience Measurement Systems Market Size by Country (2020-2025) & (US$ Million)

Table 37. North America Audience Measurement Systems Market Size by Country (2026-2031) & (US$ Million)

Table 38. Europe Audience Measurement Systems Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 39. Europe Audience Measurement Systems Market Size by Country (2020-2025) & (US$ Million)

Table 40. Europe Audience Measurement Systems Market Size by Country (2026-2031) & (US$ Million)

Table 41. Asia-Pacific Audience Measurement Systems Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 42. Asia-Pacific Audience Measurement Systems Market Size by Region (2020-2025) & (US$ Million)

Table 43. Asia-Pacific Audience Measurement Systems Market Size by Region (2026-2031) & (US$ Million)

Table 44. Latin America Audience Measurement Systems Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 45. Latin America Audience Measurement Systems Market Size by Country (2020-2025) & (US$ Million)

Table 46. Latin America Audience Measurement Systems Market Size by Country (2026-2031) & (US$ Million)

Table 47. Middle East & Africa Audience Measurement Systems Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 48. Middle East & Africa Audience Measurement Systems Market Size by Country (2020-2025) & (US$ Million)

Table 49. Middle East & Africa Audience Measurement Systems Market Size by Country (2026-2031) & (US$ Million)

Table 50. Nielsen Company Details

Table 51. Nielsen Business Overview

Table 52. Nielsen Audience Measurement Systems Product

Table 53. Nielsen Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 54. Nielsen Recent Development

Table 55. Kantar Company Details

Table 56. Kantar Business Overview

Table 57. Kantar Audience Measurement Systems Product

Table 58. Kantar Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 59. Kantar Recent Development

Table 60. Quividi Company Details

Table 61. Quividi Business Overview

Table 62. Quividi Audience Measurement Systems Product

Table 63. Quividi Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 64. Quividi Recent Development

Table 65. RSMB Company Details

Table 66. RSMB Business Overview

Table 67. RSMB Audience Measurement Systems Product

Table 68. RSMB Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 69. RSMB Recent Development

Table 70. RSG Media Company Details

Table 71. RSG Media Business Overview

Table 72. RSG Media Audience Measurement Systems Product

Table 73. RSG Media Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 74. RSG Media Recent Development

Table 75. Tubular Company Details

Table 76. Tubular Business Overview

Table 77. Tubular Audience Measurement Systems Product

Table 78. Tubular Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 79. Tubular Recent Development

Table 80. YouGov Company Details

Table 81. YouGov Business Overview

Table 82. YouGov Audience Measurement Systems Product

Table 83. YouGov Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 84. YouGov Recent Development

Table 85. Comscore Company Details

Table 86. Comscore Business Overview

Table 87. Comscore Audience Measurement Systems Product

Table 88. Comscore Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 89. Comscore Recent Development

Table 90. GfK Company Details

Table 91. GfK Business Overview

Table 92. GfK Audience Measurement Systems Product

Table 93. GfK Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 94. GfK Recent Development

Table 95. Ipsos Company Details

Table 96. Ipsos Business Overview

Table 97. Ipsos Audience Measurement Systems Product

Table 98. Ipsos Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 99. Ipsos Recent Development

Table 100. Conviva Company Details

Table 101. Conviva Business Overview

Table 102. Conviva Audience Measurement Systems Product

Table 103. Conviva Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 104. Conviva Recent Development

Table 105. PwC Company Details

Table 106. PwC Business Overview

Table 107. PwC Audience Measurement Systems Product

Table 108. PwC Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 109. PwC Recent Development

Table 110. Parrot Analytics Company Details

Table 111. Parrot Analytics Business Overview

Table 112. Parrot Analytics Audience Measurement Systems Product

Table 113. Parrot Analytics Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 114. Parrot Analytics Recent Development

Table 115. Intrasonics (Ipsos) Company Details

Table 116. Intrasonics (Ipsos) Business Overview

Table 117. Intrasonics (Ipsos) Audience Measurement Systems Product

Table 118. Intrasonics (Ipsos) Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 119. Intrasonics (Ipsos) Recent Development

Table 120. AGF Videoforschung GmbH Company Details

Table 121. AGF Videoforschung GmbH Business Overview

Table 122. AGF Videoforschung GmbH Audience Measurement Systems Product

Table 123. AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 124. AGF Videoforschung GmbH Recent Development

Table 125. Quantcast Company Details

Table 126. Quantcast Business Overview

Table 127. Quantcast Audience Measurement Systems Product

Table 128. Quantcast Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 129. Quantcast Recent Development

Table 130. Immetrica Company Details

Table 131. Immetrica Business Overview

Table 132. Immetrica Audience Measurement Systems Product

Table 133. Immetrica Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 134. Immetrica Recent Development

Table 135. Geopath Company Details

Table 136. Geopath Business Overview

Table 137. Geopath Audience Measurement Systems Product

Table 138. Geopath Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 139. Geopath Recent Development

Table 140. Triton Digital Company Details

Table 141. Triton Digital Business Overview

Table 142. Triton Digital Audience Measurement Systems Product

Table 143. Triton Digital Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 144. Triton Digital Recent Development

Table 145. Numeris Company Details

Table 146. Numeris Business Overview

Table 147. Numeris Audience Measurement Systems Product

Table 148. Numeris Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 149. Numeris Recent Development

Table 150. VideoAmp Company Details

Table 151. VideoAmp Business Overview

Table 152. VideoAmp Audience Measurement Systems Product

Table 153. VideoAmp Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 154. VideoAmp Recent Development

Table 155. TVSquared (Innovid) Company Details

Table 156. TVSquared (Innovid) Business Overview

Table 157. TVSquared (Innovid) Audience Measurement Systems Product

Table 158. TVSquared (Innovid) Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 159. TVSquared (Innovid) Recent Development

Table 160. Samba TV Company Details

Table 161. Samba TV Business Overview

Table 162. Samba TV Audience Measurement Systems Product

Table 163. Samba TV Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 164. Samba TV Recent Development

Table 165. AudienceProject Company Details

Table 166. AudienceProject Business Overview

Table 167. AudienceProject Audience Measurement Systems Product

Table 168. AudienceProject Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 169. AudienceProject Recent Development

Table 170. Veitch Lister Consulting Company Details

Table 171. Veitch Lister Consulting Business Overview

Table 172. Veitch Lister Consulting Audience Measurement Systems Product

Table 173. Veitch Lister Consulting Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 174. Veitch Lister Consulting Recent Development

Table 175. ABV International Company Details

Table 176. ABV International Business Overview

Table 177. ABV International Audience Measurement Systems Product

Table 178. ABV International Revenue in Audience Measurement Systems Business (2020-2025) & (US$ Million)

Table 179. ABV International Recent Development

Table 180. Research Programs/Design for This Report

Table 181. Key Data Information from Secondary Sources

Table 182. Key Data Information from Primary Sources

Table 183. Authors List of This Report

List of Figures

Figure 1. Audience Measurement Systems Picture

Figure 2. Global Audience Measurement Systems Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Audience Measurement Systems Market Share by Type: 2024 VS 2031

Figure 4. Audio Measurement System Features

Figure 5. Cross-Media Measurement System Features

Figure 6. Digital Measurement System Features

Figure 7. Streaming Measurement System Features

Figure 8. TV Measurement System Features

Figure 9. Others Features

Figure 10. Global Audience Measurement Systems Market Size by Application (2020-2031) & (US$ Million)

Figure 11. Global Audience Measurement Systems Market Share by Application: 2024 VS 2031

Figure 12. Advertisers Case Studies

Figure 13. Media Company Case Studies

Figure 14. Others Case Studies

Figure 15. Audience Measurement Systems Report Years Considered

Figure 16. Global Audience Measurement Systems Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 17. Global Audience Measurement Systems Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 18. Global Audience Measurement Systems Market Share by Region: 2024 VS 2031

Figure 19. Global Audience Measurement Systems Market Share by Players in 2024

Figure 20. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2024)

Figure 21. The Top 10 and 5 Players Market Share by Audience Measurement Systems Revenue in 2024

Figure 22. North America Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. North America Audience Measurement Systems Market Share by Country (2020-2031)

Figure 24. United States Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. Canada Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. Europe Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Europe Audience Measurement Systems Market Share by Country (2020-2031)

Figure 28. Germany Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. France Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. U.K. Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Italy Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Russia Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Nordic Countries Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Asia-Pacific Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Asia-Pacific Audience Measurement Systems Market Share by Region (2020-2031)

Figure 36. China Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Japan Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. South Korea Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Southeast Asia Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. India Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Australia Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Latin America Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Latin America Audience Measurement Systems Market Share by Country (2020-2031)

Figure 44. Mexico Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Brazil Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Middle East & Africa Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Middle East & Africa Audience Measurement Systems Market Share by Country (2020-2031)

Figure 48. Turkey Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. Saudi Arabia Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. UAE Audience Measurement Systems Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 51. Nielsen Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 52. Kantar Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 53. Quividi Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 54. RSMB Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 55. RSG Media Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 56. Tubular Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 57. YouGov Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 58. Comscore Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 59. GfK Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 60. Ipsos Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 61. Conviva Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 62. PwC Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 63. Parrot Analytics Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 64. Intrasonics (Ipsos) Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 65. AGF Videoforschung GmbH Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 66. Quantcast Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 67. Immetrica Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 68. Geopath Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 69. Triton Digital Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 70. Numeris Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 71. VideoAmp Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 72. TVSquared (Innovid) Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 73. Samba TV Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 74. AudienceProject Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 75. Veitch Lister Consulting Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 76. ABV International Revenue Growth Rate in Audience Measurement Systems Business (2020-2025)

Figure 77. Bottom-up and Top-down Approaches for This Report

Figure 78. Data Triangulation

Figure 79. Key Executives Interviewed

SELECT A FORMAT

Added to Cart

Single User

Electronic (PDF)

$2900

This license allows only one user to access the PDF.

Multi User

Electronic (PDF)

$4350

This license allows 1 - 5 user to access the PDF, license is suitable for small groups of 5 users working together

Enterprise User

Electronic (PDF)

$5800

This license allows users/teams in a same Enterprise to use this report, various departments within an enterpise can use this report

Add to Cart

Buy Now (15% Discount)

HAVE A QUERY?

INQUIRE ABOUT REPORT EMAIL US

OUR CUSTOMER

SIMILAR REPORTS

RELATED REPORTS

Global Paper Based Self-adhesive Label Market Research Report 2025

120 Pages

Type: Report

Code: QYRE-Auto-37U12904

Fri Mar 21 00:00:00 UTC 2025

$5800

Enterprise User

Add to Cart

Global Shrink Sleeve Label Applicator Market Research Report 2025

120 Pages

Type: Report

Code: QYRE-Auto-34Y7906

Fri Mar 21 00:00:00 UTC 2025

$5800

Enterprise User

Add to Cart

Global PVC Ink Market Research Report 2025

120 Pages

Type: Report

Code: QYRE-Auto-19V13861

Fri Mar 21 00:00:00 UTC 2025

$5800

Enterprise User

Add to Cart

Global Display Backlighting Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

120 Pages

Type: Report

Code: QYRE-Auto-1F6595

Fri Mar 21 00:00:00 UTC 2025

$8000

Enterprise User

Add to Cart

aluates Reports

Support Contacts

U.S. (TOLL FREE)

+1 (425) 388-2538

sales@valuates.com

THE COMPANY

OUR PRODUCTS

CUSTOMER SUPPORT

CONTACT
FAQ

POLICES

THE COMPANY

ABOUT US

CUSTOMER SUPPORT

CONTACT
FAQ

OUR PRODUCTS

POLICES

Sitemap - Privacy Policy - Terms & Conditions