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Global Video Audience Measurement Market Research Report 2025

Published Date: March 2025

Report Code: QYRE-Auto-21T10705

Global Video Audience Measurement Market Research Report 2022

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Global Video Audience Measurement Market Research Report 2025

Code: QYRE-Auto-21T10705

Report

March 2025

Pages:76

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TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

comScore

Tvbeat

TVSQUARED

Numeris

VideoAmp

Samba TV

TVision Insights

Video Audience Measurement Market Size

The global market for Video Audience Measurement was valued at US$ 715 million in the year 2024 and is projected to reach a revised size of US$ 1015 million by 2031, growing at a CAGR of 5.2% during the forecast period.

Video Audience Measurement Market

VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.

This report aims to provide a comprehensive presentation of the global market for Video Audience Measurement, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Audience Measurement.

The Video Audience Measurement market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Video Audience Measurement market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Video Audience Measurement companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Video Audience Measurement Market Report

Report Metric	Details
Report Name	Video Audience Measurement Market
Accounted market size in year	US$ 715 million
Forecasted market size in 2031	US$ 1015 million
CAGR	5.2%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Viewing Time Viewing Times
Segment by Application	TV and Smart TV Notebook Computer Desktop Intelligent Mobile Phone
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV, TVision Insights
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video Audience Measurement company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Video Audience Measurement Market growing?

Ans: The Video Audience Measurement Market witnessing a CAGR of 5.2% during the forecast period 2025-2031.

What is the Video Audience Measurement Market size in 2031?

Ans: The Video Audience Measurement Market size in 2031 will be US$ 1015 million.

Who are the main players in the Video Audience Measurement Market report?

Ans: The main players in the Video Audience Measurement Market are Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV, TVision Insights

What are the Application segmentation covered in the Video Audience Measurement Market report?

Ans: The Applications covered in the Video Audience Measurement Market report are TV and Smart TV, Notebook Computer, Desktop, Intelligent Mobile Phone

What are the Type segmentation covered in the Video Audience Measurement Market report?

Ans: The Types covered in the Video Audience Measurement Market report are Viewing Time, Viewing Times

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1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Video Audience Measurement Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Viewing Time

1.2.3 Viewing Times

1.3 Market by Application

1.3.1 Global Video Audience Measurement Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 TV and Smart TV

1.3.3 Notebook Computer

1.3.4 Desktop

1.3.5 Intelligent Mobile Phone

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Video Audience Measurement Market Perspective (2020-2031)

2.2 Global Video Audience Measurement Growth Trends by Region

2.2.1 Global Video Audience Measurement Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Video Audience Measurement Historic Market Size by Region (2020-2025)

2.2.3 Video Audience Measurement Forecasted Market Size by Region (2026-2031)

2.3 Video Audience Measurement Market Dynamics

2.3.1 Video Audience Measurement Industry Trends

2.3.2 Video Audience Measurement Market Drivers

2.3.3 Video Audience Measurement Market Challenges

2.3.4 Video Audience Measurement Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Video Audience Measurement Players by Revenue

3.1.1 Global Top Video Audience Measurement Players by Revenue (2020-2025)

3.1.2 Global Video Audience Measurement Revenue Market Share by Players (2020-2025)

3.2 Global Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Video Audience Measurement Revenue

3.4 Global Video Audience Measurement Market Concentration Ratio

3.4.1 Global Video Audience Measurement Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Video Audience Measurement Revenue in 2024

3.5 Global Key Players of Video Audience Measurement Head office and Area Served

3.6 Global Key Players of Video Audience Measurement, Product and Application

3.7 Global Key Players of Video Audience Measurement, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Video Audience Measurement Breakdown Data by Type

4.1 Global Video Audience Measurement Historic Market Size by Type (2020-2025)

4.2 Global Video Audience Measurement Forecasted Market Size by Type (2026-2031)

5 Video Audience Measurement Breakdown Data by Application

5.1 Global Video Audience Measurement Historic Market Size by Application (2020-2025)

5.2 Global Video Audience Measurement Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Video Audience Measurement Market Size (2020-2031)

6.2 North America Video Audience Measurement Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Video Audience Measurement Market Size by Country (2020-2025)

6.4 North America Video Audience Measurement Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Video Audience Measurement Market Size (2020-2031)

7.2 Europe Video Audience Measurement Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Video Audience Measurement Market Size by Country (2020-2025)

7.4 Europe Video Audience Measurement Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Video Audience Measurement Market Size (2020-2031)

8.2 Asia-Pacific Video Audience Measurement Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Video Audience Measurement Market Size by Region (2020-2025)

8.4 Asia-Pacific Video Audience Measurement Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Video Audience Measurement Market Size (2020-2031)

9.2 Latin America Video Audience Measurement Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Video Audience Measurement Market Size by Country (2020-2025)

9.4 Latin America Video Audience Measurement Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Video Audience Measurement Market Size (2020-2031)

10.2 Middle East & Africa Video Audience Measurement Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Video Audience Measurement Market Size by Country (2020-2025)

10.4 Middle East & Africa Video Audience Measurement Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Comscore

11.1.1 Comscore Company Details

11.1.2 Comscore Business Overview

11.1.3 Comscore Video Audience Measurement Introduction

11.1.4 Comscore Revenue in Video Audience Measurement Business (2020-2025)

11.1.5 Comscore Recent Development

11.2 Numeris

11.2.1 Numeris Company Details

11.2.2 Numeris Business Overview

11.2.3 Numeris Video Audience Measurement Introduction

11.2.4 Numeris Revenue in Video Audience Measurement Business (2020-2025)

11.2.5 Numeris Recent Development

11.3 VideoAmp

11.3.1 VideoAmp Company Details

11.3.2 VideoAmp Business Overview

11.3.3 VideoAmp Video Audience Measurement Introduction

11.3.4 VideoAmp Revenue in Video Audience Measurement Business (2020-2025)

11.3.5 VideoAmp Recent Development

11.4 Tvbeat

11.4.1 Tvbeat Company Details

11.4.2 Tvbeat Business Overview

11.4.3 Tvbeat Video Audience Measurement Introduction

11.4.4 Tvbeat Revenue in Video Audience Measurement Business (2020-2025)

11.4.5 Tvbeat Recent Development

11.5 TVSquared

11.5.1 TVSquared Company Details

11.5.2 TVSquared Business Overview

11.5.3 TVSquared Video Audience Measurement Introduction

11.5.4 TVSquared Revenue in Video Audience Measurement Business (2020-2025)

11.5.5 TVSquared Recent Development

11.6 Samba TV

11.6.1 Samba TV Company Details

11.6.2 Samba TV Business Overview

11.6.3 Samba TV Video Audience Measurement Introduction

11.6.4 Samba TV Revenue in Video Audience Measurement Business (2020-2025)

11.6.5 Samba TV Recent Development

11.7 TVision Insights

11.7.1 TVision Insights Company Details

11.7.2 TVision Insights Business Overview

11.7.3 TVision Insights Video Audience Measurement Introduction

11.7.4 TVision Insights Revenue in Video Audience Measurement Business (2020-2025)

11.7.5 TVision Insights Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

comScore

Tvbeat

TVSQUARED

Numeris

VideoAmp

Samba TV

TVision Insights

List of Tables

Table 1. Global Video Audience Measurement Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Viewing Time

Table 3. Key Players of Viewing Times

Table 4. Global Video Audience Measurement Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 5. Global Video Audience Measurement Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global Video Audience Measurement Market Size by Region (2020-2025) & (US$ Million)

Table 7. Global Video Audience Measurement Market Share by Region (2020-2025)

Table 8. Global Video Audience Measurement Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 9. Global Video Audience Measurement Market Share by Region (2026-2031)

Table 10. Video Audience Measurement Market Trends

Table 11. Video Audience Measurement Market Drivers

Table 12. Video Audience Measurement Market Challenges

Table 13. Video Audience Measurement Market Restraints

Table 14. Global Video Audience Measurement Revenue by Players (2020-2025) & (US$ Million)

Table 15. Global Video Audience Measurement Market Share by Players (2020-2025)

Table 16. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2024)

Table 17. Ranking of Global Top Video Audience Measurement Companies by Revenue (US$ Million) in 2024

Table 18. Global 5 Largest Players Market Share by Video Audience Measurement Revenue (CR5 and HHI) & (2020-2025)

Table 19. Global Key Players of Video Audience Measurement, Headquarters and Area Served

Table 20. Global Key Players of Video Audience Measurement, Product and Application

Table 21. Global Key Players of Video Audience Measurement, Date of Enter into This Industry

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Video Audience Measurement Market Size by Type (2020-2025) & (US$ Million)

Table 24. Global Video Audience Measurement Revenue Market Share by Type (2020-2025)

Table 25. Global Video Audience Measurement Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 26. Global Video Audience Measurement Revenue Market Share by Type (2026-2031)

Table 27. Global Video Audience Measurement Market Size by Application (2020-2025) & (US$ Million)

Table 28. Global Video Audience Measurement Revenue Market Share by Application (2020-2025)

Table 29. Global Video Audience Measurement Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 30. Global Video Audience Measurement Revenue Market Share by Application (2026-2031)

Table 31. North America Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 32. North America Video Audience Measurement Market Size by Country (2020-2025) & (US$ Million)

Table 33. North America Video Audience Measurement Market Size by Country (2026-2031) & (US$ Million)

Table 34. Europe Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. Europe Video Audience Measurement Market Size by Country (2020-2025) & (US$ Million)

Table 36. Europe Video Audience Measurement Market Size by Country (2026-2031) & (US$ Million)

Table 37. Asia-Pacific Video Audience Measurement Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 38. Asia-Pacific Video Audience Measurement Market Size by Region (2020-2025) & (US$ Million)

Table 39. Asia-Pacific Video Audience Measurement Market Size by Region (2026-2031) & (US$ Million)

Table 40. Latin America Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 41. Latin America Video Audience Measurement Market Size by Country (2020-2025) & (US$ Million)

Table 42. Latin America Video Audience Measurement Market Size by Country (2026-2031) & (US$ Million)

Table 43. Middle East & Africa Video Audience Measurement Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Middle East & Africa Video Audience Measurement Market Size by Country (2020-2025) & (US$ Million)

Table 45. Middle East & Africa Video Audience Measurement Market Size by Country (2026-2031) & (US$ Million)

Table 46. Comscore Company Details

Table 47. Comscore Business Overview

Table 48. Comscore Video Audience Measurement Product

Table 49. Comscore Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 50. Comscore Recent Development

Table 51. Numeris Company Details

Table 52. Numeris Business Overview

Table 53. Numeris Video Audience Measurement Product

Table 54. Numeris Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 55. Numeris Recent Development

Table 56. VideoAmp Company Details

Table 57. VideoAmp Business Overview

Table 58. VideoAmp Video Audience Measurement Product

Table 59. VideoAmp Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 60. VideoAmp Recent Development

Table 61. Tvbeat Company Details

Table 62. Tvbeat Business Overview

Table 63. Tvbeat Video Audience Measurement Product

Table 64. Tvbeat Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 65. Tvbeat Recent Development

Table 66. TVSquared Company Details

Table 67. TVSquared Business Overview

Table 68. TVSquared Video Audience Measurement Product

Table 69. TVSquared Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 70. TVSquared Recent Development

Table 71. Samba TV Company Details

Table 72. Samba TV Business Overview

Table 73. Samba TV Video Audience Measurement Product

Table 74. Samba TV Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 75. Samba TV Recent Development

Table 76. TVision Insights Company Details

Table 77. TVision Insights Business Overview

Table 78. TVision Insights Video Audience Measurement Product

Table 79. TVision Insights Revenue in Video Audience Measurement Business (2020-2025) & (US$ Million)

Table 80. TVision Insights Recent Development

Table 81. Research Programs/Design for This Report

Table 82. Key Data Information from Secondary Sources

Table 83. Key Data Information from Primary Sources

Table 84. Authors List of This Report

List of Figures

Figure 1. Video Audience Measurement Picture

Figure 2. Global Video Audience Measurement Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Video Audience Measurement Market Share by Type: 2024 VS 2031

Figure 4. Viewing Time Features

Figure 5. Viewing Times Features

Figure 6. Global Video Audience Measurement Market Size by Application (2020-2031) & (US$ Million)

Figure 7. Global Video Audience Measurement Market Share by Application: 2024 VS 2031

Figure 8. TV and Smart TV Case Studies

Figure 9. Notebook Computer Case Studies

Figure 10. Desktop Case Studies

Figure 11. Intelligent Mobile Phone Case Studies

Figure 12. Video Audience Measurement Report Years Considered

Figure 13. Global Video Audience Measurement Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 14. Global Video Audience Measurement Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 15. Global Video Audience Measurement Market Share by Region: 2024 VS 2031

Figure 16. Global Video Audience Measurement Market Share by Players in 2024

Figure 17. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2024)

Figure 18. The Top 10 and 5 Players Market Share by Video Audience Measurement Revenue in 2024

Figure 19. North America Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 20. North America Video Audience Measurement Market Share by Country (2020-2031)

Figure 21. United States Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 22. Canada Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. Europe Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 24. Europe Video Audience Measurement Market Share by Country (2020-2031)

Figure 25. Germany Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. France Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. U.K. Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Italy Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Russia Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Nordic Countries Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Asia-Pacific Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Asia-Pacific Video Audience Measurement Market Share by Region (2020-2031)

Figure 33. China Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Japan Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. South Korea Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Southeast Asia Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. India Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Australia Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Latin America Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Latin America Video Audience Measurement Market Share by Country (2020-2031)

Figure 41. Mexico Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Brazil Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Middle East & Africa Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Middle East & Africa Video Audience Measurement Market Share by Country (2020-2031)

Figure 45. Turkey Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Saudi Arabia Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. UAE Video Audience Measurement Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 48. Comscore Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 49. Numeris Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 50. VideoAmp Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 51. Tvbeat Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 52. TVSquared Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 53. Samba TV Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 54. TVision Insights Revenue Growth Rate in Video Audience Measurement Business (2020-2025)

Figure 55. Bottom-up and Top-down Approaches for This Report

Figure 56. Data Triangulation

Figure 57. Key Executives Interviewed

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