Global SVoD Market Insights and Forecast to 2028

SVod Market Statistics 2028

The global SVOD market size is projected to reach US$ 115,153.76 million by 2028, from US$ 62,812.48 million in 2021, at a CAGR of 9.16% during 2022-2028.The SVOD market has seen a lot of growth during the COVID-19 period. The COVID-19 epidemic has caused users to stay at home for longer, and the demand for online video, smartphones, movies and TV has increased, and the number of users has reached new heights. Subscription video on demand(SVOD) is a monthly flat-rate service that provides consumers unrestricted access to a large choice of programming. Key drivers of the svod market include the growing penetration of mobile broadband services and the popularity of live streaming programs. internet connections, affordability, and the benefit of high-quality entertainment available on-demand anytime anywhere without any schedule on the user’s television.

Other factors contributing to the growth of the svod market are the rising popularity of Over-The-Top streaming platforms and growth in audiences seeking tailored content.

Moreover, the rapid increase in technological advancements leading to faster streaming data quality and the gradual foraying of OTT giants like Netflix into the online gaming space is expected to propel the growth of the market in the coming year. Also shifting consumer preferences from ownership of content to access to content anytime, anywhere, and on any device will also provide huge scope for the growth of the market. 

SVod Market Trends

Rising popularity of Over-The-Top(OTT) streaming platforms 

There has been a huge explosion of OTT streaming platforms in the last few years. Netflix, Amazon Prime, HBO, etc are rapidly increasing their consumer base due to their fast streaming provision, flexible subscription pricing, multiple devices support, unlimited access to high quality and original content, etc. These streaming platforms have completely transformed the home entertainment experience and are creating a huge shift in preferences of consumers from ownership of content to unlimited access to tailored content anytime anywhere. Thus growing popularity of OTT streaming platforms will fuel the growth of the svod market.

Rapid increase in smart devices and technological advancements 

The growing penetration of smartphones, internet connectivity options, and rapid technological advancements is aiding in the growth of the market. The capability to stream high quality, high definition data at a faster pace, affordability, growing mobile broadband services are just some of the major factors impacting the growth of the market. Moreover with the increasing usage of Artificial Intelligence by content developers, streaming platforms, and producers the efficiency of online video streaming is rising exponentially. AI can help in content management and analytics, regulate illegal content, protect the privacy of users, add recommendations, prevent copyright breaches and help regulate issues with live streaming. Thus advanced technologies such as AI and growing smart devices will propel the rise of the svod market during the forecast period.

Popularity of live streaming shows, games

As viewers are now more suited towards tailored content with on-demand access the popularity of live streaming of shows is surging rapidly. Moreover, with growing health and fitness training among young people and streaming platforms engaging in strategic partnerships with various channels for providing uninterrupted live streaming of sports, concerts, talk shows, and games the market growth will surge exponentially in the coming years. And with increased content investments, the new national and international show launches every day the demand for the svod market will continue to rise during the forecast period. Further with the gradual foraying of streaming giants such as Netflix into the online gaming space the rise of the market will surge significantly in the future.

Covid 19 induced growing demand for the streaming industry 

Amid the growing pandemic and lockdowns, people have shifted to in-house online streaming platforms for their regular dose of entertainment. The time spent by viewers on video streaming has increased exponentially resulting in increased signups into these online platforms. Further rapid deployment of 5G technology and growing investments by streaming companies for delivering high-quality content is also propelling the growth of the svod market and will continue to surge ahead during the forecast period.

SVod Market Share Analysis

Based on region, North America is expected to hold the largest svod market share during the forecast period due to the existence of major companies in the region with Europe following closely behind. Further Asia-Pacific region will provide lucrative opportunities for growth due to increasing modernization leading to attractive commercial prospects for key players.

Based on application, the entertainment segment is expected to provide lucrative opportunities for growth in the svod market share during the forecast period due to several benefits being offered such as instant viewing, no download time, instant playback, and a wide variety of streaming options. 

SVod Market Top Companies

The SVoD market is moderately fragmented with regional players competing for a significant portion of the SVoD market share.

Some of the major players in the market are:

1) Netflix

Netflix, Inc., based in Los Gatos, California, is an American over-the-top multimedia platform and production firm. With over 209 million paid subscriptions in over 190 countries, Netflix is the world's most popular streaming entertainment provider.

2) Amazon Prime

Amazon Prime Video, or simply Prime Video, is an Amazon.com, Inc. subscription video-on-demand over-the-top streaming and rental service available as a stand-alone service or as part of Amazon's Prime membership.

3) HBO

Home Box Office is a pay television network in the United States that is owned by WarnerMedia Studios & Networks and is the flagship product of its parent company, Home Box Office, Inc.

Other market players analyzed in the SVoD market report include:

• Hulu
• Globo Play
• Claro Video
• Crackle

This report focuses on the global SVoD status, future forecast, growth opportunity, key market and key players. The study objectives are to present the SVoD development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

SVod Market By Companies

• Netflix
• Hulu
• Amazon Prime Instant Video
• Globo Play
• Claro Video
• Crackle
• HBO

SVod Market By Type

• TV
• Fixed broadband
• Smartphone
• Tablet

SVod Market By Application

• Entertainment
• Commercial
• Others

SVod Market By Region

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

List of Tables

Table 1. Global SVoD Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028

Table 2. Key Players of TV

Table 3. Key Players of Fixed Broadband

Table 4. Key Players of Smartphone

Table 5. Key Players of Tablet

Table 6. Global SVoD Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028

Table 7. Global SVoD Market Size by Region (US$ Million): 2017 VS 2021 VS 2028

Table 8. Global SVoD Market Size by Region (2017-2022) & (US$ Million)

Table 9. Global SVoD Market Share by Region (2017-2022)

Table 10. Global SVoD Forecasted Market Size by Region (2023-2028) & (US$ Million)

Table 11. Global SVoD Market Share by Region (2023-2028)

Table 12. SVoD Market Trends

Table 13. SVoD Market Drivers

Table 14. SVoD Market Challenges

Table 15. SVoD Market Restraints

Table 16. Global SVoD Revenue by Players (2017-2022) & (US$ Million)

Table 17. Global SVoD Revenue Share by Players (2017-2022)

Table 18. Global Top SVoD by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in SVoD as of 2021)

Table 19. Ranking of Global Top SVoD Companies by Revenue (US$ Million) in 2021

Table 20. Global 5 Largest Players Market Share by SVoD Revenue (CR5 and HHI) & (2017-2022)

Table 21. Key Players Headquarters and Area Served

Table 22. Key Players SVoD Product Solution and Service

Table 23. Date of Enter into SVoD Market

Table 24. Mergers & Acquisitions, Expansion Plans

Table 25. Global SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 26. Global SVoD Revenue Market Share by Type (2017-2022)

Table 27. Global SVoD Forecasted Market Size by Type (2023-2028) & (US$ Million)

Table 28. Global SVoD Revenue Market Share by Type (2023-2028)

Table 29. Global SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 30. Global SVoD Revenue Share by Application (2017-2022)

Table 31. Global SVoD Forecasted Market Size by Application (2023-2028) & (US$ Million)

Table 32. Global SVoD Revenue Share by Application (2023-2028)

Table 33. North America SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 34. North America SVoD Market Size by Type (2023-2028) & (US$ Million)

Table 35. North America SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 36. North America SVoD Market Size by Application (2023-2028) & (US$ Million)

Table 37. North America SVoD Market Size by Country (2017-2022) & (US$ Million)

Table 38. North America SVoD Market Size by Country (2023-2028) & (US$ Million)

Table 39. Europe SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 40. Europe SVoD Market Size by Type (2023-2028) & (US$ Million)

Table 41. Europe SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 42. Europe SVoD Market Size by Application (2023-2028) & (US$ Million)

Table 43. Europe SVoD Market Size by Country (2017-2022) & (US$ Million)

Table 44. Europe SVoD Market Size by Country (2023-2028) & (US$ Million)

Table 45. Asia Pacific SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 46. Asia Pacific SVoD Market Size by Type (2023-2028) & (US$ Million)

Table 47. Asia Pacific SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 48. Asia Pacific SVoD Market Size by Application (2023-2028) & (US$ Million)

Table 49. Asia Pacific SVoD Market Size by Region (2017-2022) & (US$ Million)

Table 50. Asia Pacific SVoD Market Size by Region (2023-2028) & (US$ Million)

Table 51. Latin America SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 52. Latin America SVoD Market Size by Type (2023-2028) & (US$ Million)

Table 53. Latin America SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 54. Latin America SVoD Market Size by Application (2023-2028) & (US$ Million)

Table 55. Latin America SVoD Market Size by Country (2017-2022) & (US$ Million)

Table 56. Latin America SVoD Market Size by Country (2023-2028) & (US$ Million)

Table 57. Middle East and Africa SVoD Market Size by Type (2017-2022) & (US$ Million)

Table 58. Middle East and Africa SVoD Market Size by Type (2023-2028) & (US$ Million)

Table 59. Middle East and Africa SVoD Market Size by Application (2017-2022) & (US$ Million)

Table 60. Middle East and Africa SVoD Market Size by Application (2023-2028) & (US$ Million)

Table 61. Middle East and Africa SVoD Market Size by Country (2017-2022) & (US$ Million)

Table 62. Middle East and Africa SVoD Market Size by Country (2023-2028) & (US$ Million)

Table 63. Netflix Company Details

Table 64. Netflix Business Overview

Table 65. Netflix SVoD Product

Table 66. Netflix Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 67. Netflix Recent Developments

Table 68. Hulu Company Details

Table 69. Hulu Business Overview

Table 70. Hulu SVoD Product

Table 71. Hulu Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 72. Hulu Recent Developments

Table 73. Amazon Prime Video Company Details

Table 74. Amazon Prime Video Business Overview

Table 75. Amazon Prime Video SVoD Product

Table 76. Amazon Prime Video Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 77. Amazon Prime Video Recent Developments

Table 78. Globo Play Company Details

Table 79. Globo Play Business Overview

Table 80. Globo Play SVoD Product

Table 81. Globo Play Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 82. Globo Play Recent Developments

Table 83. Claro Video Company Details

Table 84. Claro Video Business Overview

Table 85. Claro Video SVoD Product

Table 86. Claro Video Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 87. Claro Video Recent Developments

Table 88. Crackle Company Details

Table 89. Crackle Business Overview

Table 90. Crackle SVoD Product

Table 91. Crackle Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 92. Crackle Recent Developments

Table 93. HBO Company Details

Table 94. HBO Business Overview

Table 95. HBO SVoD Product

Table 96. HBO Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 97. HBO Recent Developments

Table 98. CBS All Access Company Details

Table 99. CBS All Access Business Overview

Table 100. CBS All Access SVoD Product

Table 101. CBS All Access Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 102. CBS All Access Recent Developments

Table 103. DC Universe Company Details

Table 104. DC Universe Business Overview

Table 105. DC Universe SVoD Product

Table 106. DC Universe Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 107. DC Universe Recent Developments

Table 108. ALT Balaji Company Details

Table 109. ALT Balaji Business Overview

Table 110. ALT Balaji SVoD Product

Table 111. ALT Balaji Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 112. ALT Balaji Recent Developments

Table 113. Iflix Company Details

Table 114. Iflix Business Overview

Table 115. Iflix SVoD Product

Table 116. Iflix Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 117. Iflix Recent Developments

Table 118. Stan Company Details

Table 119. Stan Business Overview

Table 120. Stan SVoD Product

Table 121. Stan Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 122. Stan Recent Developments

Table 123. Seeso Company Details

Table 124. Seeso Business Overview

Table 125. Seeso SVoD Product

Table 126. Seeso Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 127. Seeso Recent Developments

Table 128. iQiyi Company Details

Table 129. iQiyi Business Overview

Table 130. iQiyi SVoD Product

Table 131. iQiyi Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 132. iQiyi Recent Developments

Table 133. ViuTV India Company Details

Table 134. ViuTV India Business Overview

Table 135. ViuTV India SVoD Product

Table 136. ViuTV India Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 137. ViuTV India Recent Developments

Table 138. Apple Music Company Details

Table 139. Apple Music Business Overview

Table 140. Apple Music SVoD Product

Table 141. Apple Music Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 142. Apple Music Recent Developments

Table 143. Facebook Company Details

Table 144. Facebook Business Overview

Table 145. Facebook SVoD Product

Table 146. Facebook Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 147. Facebook Recent Developments

Table 148. Lightbox Company Details

Table 149. Lightbox Business Overview

Table 150. Lightbox SVoD Product

Table 151. Lightbox Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 152. Lightbox Recent Developments

Table 153. Yahoo Company Details

Table 154. Yahoo Business Overview

Table 155. Yahoo SVoD Product

Table 156. Yahoo Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 157. Yahoo Recent Developments

Table 158. Blim Company Details

Table 159. Blim Business Overview

Table 160. Blim SVoD Product

Table 161. Blim Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 162. Blim Recent Developments

Table 163. Hotstar Company Details

Table 164. Hotstar Business Overview

Table 165. Hotstar SVoD Product

Table 166. Hotstar Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 167. Hotstar Recent Developments

Table 168. Youku Company Details

Table 169. Youku Business Overview

Table 170. Youku SVoD Product

Table 171. Youku Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 172. Youku Recent Developments

Table 173. YouToube Premium Company Details

Table 174. YouToube Premium Business Overview

Table 175. YouToube Premium SVoD Product

Table 176. YouToube Premium Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 177. YouToube Premium Recent Developments

Table 178. Tencent Company Details

Table 179. Tencent Business Overview

Table 180. Tencent SVoD Product

Table 181. Tencent Revenue in SVoD Business (2017-2022) & (US$ Million)

Table 182. Tencent Recent Developments

Table 183. Research Programs/Design for This Report

Table 184. Key Data Information from Secondary Sources

Table 185. Key Data Information from Primary Sources

List of Figures

Figure 1. Global SVoD Market Share by Type: 2021 VS 2028

Figure 2. TV Features

Figure 3. Fixed Broadband Features

Figure 4. Smartphone Features

Figure 5. Tablet Features

Figure 6. Global SVoD Market Share by Application: 2021 VS 2028

Figure 7. Entertainment Case Studies

Figure 8. Commercial Case Studies

Figure 9. Others Case Studies

Figure 10. SVoD Report Years Considered

Figure 11. Global SVoD Market Size (US$ Million), Year-over-Year: 2017-2028

Figure 12. Global SVoD Market Size, (US$ Million), 2017 VS 2021 VS 2028

Figure 13. Global SVoD Market Share by Region: 2021 VS 2028

Figure 14. Global SVoD Market Share by Players in 2021

Figure 15. Global Top SVoD Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in SVoD as of 2021)

Figure 16. The Top 10 and 5 Players Market Share by SVoD Revenue in 2021

Figure 17. North America SVoD Market Size YoY (2017-2028) & (US$ Million)

Figure 18. North America SVoD Market Size Market Share by Type (2017-2028)

Figure 19. North America SVoD Market Size Market Share by Application (2017-2028)

Figure 20. North America SVoD Market Size Share by Country (2017-2028)

Figure 21. United States SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 22. Canada SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 23. Europe SVoD Market Size YoY (2017-2028) & (US$ Million)

Figure 24. Europe SVoD Market Size Market Share by Type (2017-2028)

Figure 25. Europe SVoD Market Size Market Share by Application (2017-2028)

Figure 26. Europe SVoD Market Size Share by Country (2017-2028)

Figure 27. Germany SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 28. France SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 29. U.K. SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 30. Italy SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 31. Russia SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 32. Nordic Countries SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 33. Asia-Pacific SVoD Market Size YoY (2017-2028) & (US$ Million)

Figure 34. Asia Pacific SVoD Market Size Market Share by Type (2017-2028)

Figure 35. Asia Pacific SVoD Market Size Market Share by Application (2017-2028)

Figure 36. Asia Pacific SVoD Market Size Share by Region (2017-2028)

Figure 37. China SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 38. Japan SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 39. South Korea SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 40. Southeast Asia SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 41. India SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 42. Australia SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

List of Figures

Figure 43. Latin America SVoD Market Size YoY (2017-2028) & (US$ Million)

Figure 44. Latin America SVoD Market Size Market Share by Type (2017-2028)

Figure 45. Latin America SVoD Market Size Market Share by Application (2017-2028)

Figure 46. Latin America SVoD Market Size Share by Country (2017-2028)

Figure 47. Mexico SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 48. Brazil SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 49. Middle East & Africa SVoD Market Size YoY (2017-2028) & (US$ Million)

Figure 50. Middle East and Africa SVoD Market Size Market Share by Type (2017-2028)

Figure 51. Middle East and Africa SVoD Market Size Market Share by Application (2017-2028)

Figure 52. Middle East and Africa SVoD Market Size Share by Country (2017-2028)

Figure 53. Turkey SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 54. Saudi Arabia SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 55. UAE SVoD Market Size YoY Growth (2017-2028) & (US$ Million)

Figure 56. Netflix Revenue Growth Rate in SVoD Business (2017-2022)

Figure 57. Hulu Revenue Growth Rate in SVoD Business (2017-2022)

Figure 58. Amazon Prime Video Revenue Growth Rate in SVoD Business (2017-2022)

Figure 59. Globo Play Revenue Growth Rate in SVoD Business (2017-2022)

Figure 60. Claro Video Revenue Growth Rate in SVoD Business (2017-2022)

Figure 61. Crackle Revenue Growth Rate in SVoD Business (2017-2022)

Figure 62. HBO Revenue Growth Rate in SVoD Business (2017-2022)

Figure 63. CBS All Access Revenue Growth Rate in SVoD Business (2017-2022)

Figure 64. DC Universe Revenue Growth Rate in SVoD Business (2017-2022)

Figure 65. ALT Balaji Revenue Growth Rate in SVoD Business (2017-2022)

Figure 66. Iflix Revenue Growth Rate in SVoD Business (2017-2022)

Figure 67. Stan Revenue Growth Rate in SVoD Business (2017-2022)

Figure 68. Seeso Revenue Growth Rate in SVoD Business (2017-2022)

Figure 69. iQiyi Revenue Growth Rate in SVoD Business (2017-2022)

Figure 70. ViuTV India Revenue Growth Rate in SVoD Business (2017-2022)

Figure 71. Apple Music Revenue Growth Rate in SVoD Business (2017-2022)

Figure 72. Facebook Revenue Growth Rate in SVoD Business (2017-2022)

Figure 73. Lightbox Revenue Growth Rate in SVoD Business (2017-2022)

Figure 74. Yahoo Revenue Growth Rate in SVoD Business (2017-2022)

Figure 75. Blim Revenue Growth Rate in SVoD Business (2017-2022)

Figure 76. Hotstar Revenue Growth Rate in SVoD Business (2017-2022)

Figure 77. Youku Revenue Growth Rate in SVoD Business (2017-2022)

Figure 78. YouToube Premium Revenue Growth Rate in SVoD Business (2017-2022)

Figure 79. Tencent Revenue Growth Rate in SVoD Business (2017-2022)

Figure 80. Bottom-up and Top-down Approaches for This Report

Figure 81. Data Triangulation

Figure 82. Key Executives Interviewed