The global Digital Content market size is projected to reach US$ 241650 million by 2027, from US$ 161540 million in 2020, at a CAGR of 5.9% during 2021-2027. The digital content market growth is driven by the proliferation of smart connected devices and online content consumption. The increasing technological developments and widespread access to the internet, smartphones will propel the growth of the digital content market during the forecast period.
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The growing preference for online content shown on OTT(Over the Top) platforms will surge the market expansion in the coming years. The eCommerce industry boom will positively impact the digital content market trends in the upcoming years.
The rise in smart device connections
The availability of smart devices with myriad connectivity options has increased the consumption of digital content. As the pandemic struck people were cooped up inside their homes which resulted in a growing content viewing. Consumers are shifting towards smart TVs, laptops, computers for enjoying an immersive viewing experience. The devices provide seamless, personalized control over their digital content. This in turn is expected to boost the growth of the digital content market during the review period.
Innovations and largescale smartphone penetration
Digital media is booming as consumers and marketers shift towards the online world for their everyday entertainment use. The content delivery, engagement are being made easily accessible through faster connections, cheap data rates, and extensive mobile usage. Social networking sites and content creation software applications are being integrated rapidly to accelerate the reach of the industry. These factors will spur the growth of the digital content market in the subsequent years.
The popularity of OTT platforms
The surge in preference for OTT viewing with flexible subscription models has revolutionized the online content industry. Giants such as Netflix, Amazon Prime are coming up with unique content generating and viewing services to cater to the mass audience. On the other hand, youtube is expanding its video streaming platform along with providing TV services to capture the attention of its target audience. Watching videos, music, playing games, have become easy with quick access within the comfort of your home. Hence the digital content market will continue to develop in the near future.
eCommerce sector growth
Online purchase sales are doubling at a rapid pace. Brands are investing heavily to increase their online presence for converting leads into qualified sales. The internet has become the busiest marketplace with buyers and sellers interacting continuously with each other. Products sell only if reliable and consistent content is available in the form of images, instructional videos, reviews, and descriptions. Hence online media and content are the future moving ahead which will drive the growth of the digital content market.
Based on type, games are expected to dominate in the digital content market share with 50% penetration during the forecast period. Based on application, the smartphones segment will maintain dominance in the digital content market share. Based on region, Asia Pacific will provide lucrative opportunities for growth in the digital content market share with 35% followed by Europe and North America with a total of 55%.
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Report Metric |
Details |
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Report Name |
Digital Content Market |
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Market size value in 2020 |
USD 161540 Million |
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Revenue forecast in 2027 |
USD 241650 Million |
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Growth Rate |
CAGR of 5.9% from 2021-2027 |
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Base year considered |
2019 |
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Forecast period |
2021-2027 |
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Forecast units |
Value (USD) |
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Segments covered |
Type, End User, Offerings, and Region |
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Report coverage |
Revenue & volume forecast, company share, competitive landscape, growth factors, and trends |
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Geographic regions covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key Companies covered |
Tencent, Microsoft, Sony, Activision Blizzard, Apple, Google, Amazon, Facebook, EA, NetEase, Nexon, Mixi, Warner Bros, Square Enix., DeNA, Zynga, NCSoft, Baidu, Deezer, Dish Network, Giant Interactive Group, Hulu, Nintendo, Reed Elsevier, Schibsted, Spotify, Wolters Kluwer, KONAMI, Ubisoft, Bandai Namco, etc. |
Ans. The global Digital Content market size is projected to reach US$ 241650 million by 2027, from US$ 161540 million in 2020, at a CAGR of 5.9% during 2021-2027.
Ans. Major factors driving the growth of the digital content market are, increase in the number of smart connected devices, growing digital transformation across end-user industries, and increasing connection speeds.
Ans. Asia-Pacific is the largest market, with a share of about 35%, followed by Europe, and North America, both have a share over 55 percent.
Ans. In terms of product, Game is the largest segment, with a share over 50%. And in terms of application, the largest application is Smartphones, followed by Computes, Smart TVs, etc.
Ans. Global digital content market key players include Tencent, Microsoft, Sony, Apple, Google, etc.
Ans. The major vendors operating in the self-checkout system market include NCR, Toshiba, Diebold Nixdorf, Fujitsu, ITAB, Pan-Oston, IBM, Grupo Digicon, Hisense, Modern-Expo Group, HP, Inc.
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