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Global Advertising Services Market Research Report 2024

Published Date: February 2024

Report Code: QYRE-Auto-2P3158

Global Advertising Services Market Insights and Forecast to 2028

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Global Advertising Services Market Research Report 2024

Code: QYRE-Auto-2P3158

Report

February 2024

Pages:84

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Interpublic

Omnicom Group

WPP

Publicis Groupe

Dentsu Group

Havas

Grey Global Group

Hakuhodo

Cordiant

ADK

Advertising Services Market

Advertising refers to a for-profit advertisement, usually a commercial advertisement, or an economic advertisement. It is a means for a business enterprise to disseminate goods or services to consumers or users through advertising media in order to promote goods or provide services.

The global Advertising Services market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Advertising Services is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Advertising Services is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Advertising Services in SEMs is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Advertising Services include Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group, Havas, Grey Global Group, Hakuhodo and Cordiant, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Advertising Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Services.

Report Scope

The Advertising Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Advertising Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Advertising Services Market Report

Report Metric	Details
Report Name	Advertising Services Market
Segment by Type	PSAs Commercial Advertising
Segment by Application	SEMs Multinational Enterprise
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group, Havas, Grey Global Group, Hakuhodo, Cordiant, ADK
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Advertising Services Market report?

Ans: The main players in the Advertising Services Market are Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group, Havas, Grey Global Group, Hakuhodo, Cordiant, ADK

What are the Application segmentation covered in the Advertising Services Market report?

Ans: The Applications covered in the Advertising Services Market report are SEMs, Multinational Enterprise

What are the Type segmentation covered in the Advertising Services Market report?

Ans: The Types covered in the Advertising Services Market report are PSAs, Commercial Advertising

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Advertising Services Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 PSAs

1.2.3 Commercial Advertising

1.3 Market by Application

1.3.1 Global Advertising Services Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 SEMs

1.3.3 Multinational Enterprise

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Advertising Services Market Perspective (2019-2030)

2.2 Advertising Services Growth Trends by Region

2.2.1 Global Advertising Services Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Advertising Services Historic Market Size by Region (2019-2024)

2.2.3 Advertising Services Forecasted Market Size by Region (2025-2030)

2.3 Advertising Services Market Dynamics

2.3.1 Advertising Services Industry Trends

2.3.2 Advertising Services Market Drivers

2.3.3 Advertising Services Market Challenges

2.3.4 Advertising Services Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Advertising Services Players by Revenue

3.1.1 Global Top Advertising Services Players by Revenue (2019-2024)

3.1.2 Global Advertising Services Revenue Market Share by Players (2019-2024)

3.2 Global Advertising Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Advertising Services Revenue

3.4 Global Advertising Services Market Concentration Ratio

3.4.1 Global Advertising Services Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Advertising Services Revenue in 2023

3.5 Advertising Services Key Players Head office and Area Served

3.6 Key Players Advertising Services Product Solution and Service

3.7 Date of Enter into Advertising Services Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Advertising Services Breakdown Data by Type

4.1 Global Advertising Services Historic Market Size by Type (2019-2024)

4.2 Global Advertising Services Forecasted Market Size by Type (2025-2030)

5 Advertising Services Breakdown Data by Application

5.1 Global Advertising Services Historic Market Size by Application (2019-2024)

5.2 Global Advertising Services Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Advertising Services Market Size (2019-2030)

6.2 North America Advertising Services Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Advertising Services Market Size by Country (2019-2024)

6.4 North America Advertising Services Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Advertising Services Market Size (2019-2030)

7.2 Europe Advertising Services Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Advertising Services Market Size by Country (2019-2024)

7.4 Europe Advertising Services Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Advertising Services Market Size (2019-2030)

8.2 Asia-Pacific Advertising Services Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Advertising Services Market Size by Region (2019-2024)

8.4 Asia-Pacific Advertising Services Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Advertising Services Market Size (2019-2030)

9.2 Latin America Advertising Services Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Advertising Services Market Size by Country (2019-2024)

9.4 Latin America Advertising Services Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Advertising Services Market Size (2019-2030)

10.2 Middle East & Africa Advertising Services Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Advertising Services Market Size by Country (2019-2024)

10.4 Middle East & Africa Advertising Services Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Interpublic

11.1.1 Interpublic Company Detail

11.1.2 Interpublic Business Overview

11.1.3 Interpublic Advertising Services Introduction

11.1.4 Interpublic Revenue in Advertising Services Business (2019-2024)

11.1.5 Interpublic Recent Development

11.2 Omnicom Group

11.2.1 Omnicom Group Company Detail

11.2.2 Omnicom Group Business Overview

11.2.3 Omnicom Group Advertising Services Introduction

11.2.4 Omnicom Group Revenue in Advertising Services Business (2019-2024)

11.2.5 Omnicom Group Recent Development

11.3 WPP

11.3.1 WPP Company Detail

11.3.2 WPP Business Overview

11.3.3 WPP Advertising Services Introduction

11.3.4 WPP Revenue in Advertising Services Business (2019-2024)

11.3.5 WPP Recent Development

11.4 Publicis Groupe

11.4.1 Publicis Groupe Company Detail

11.4.2 Publicis Groupe Business Overview

11.4.3 Publicis Groupe Advertising Services Introduction

11.4.4 Publicis Groupe Revenue in Advertising Services Business (2019-2024)

11.4.5 Publicis Groupe Recent Development

11.5 Dentsu Group

11.5.1 Dentsu Group Company Detail

11.5.2 Dentsu Group Business Overview

11.5.3 Dentsu Group Advertising Services Introduction

11.5.4 Dentsu Group Revenue in Advertising Services Business (2019-2024)

11.5.5 Dentsu Group Recent Development

11.6 Havas

11.6.1 Havas Company Detail

11.6.2 Havas Business Overview

11.6.3 Havas Advertising Services Introduction

11.6.4 Havas Revenue in Advertising Services Business (2019-2024)

11.6.5 Havas Recent Development

11.7 Grey Global Group

11.7.1 Grey Global Group Company Detail

11.7.2 Grey Global Group Business Overview

11.7.3 Grey Global Group Advertising Services Introduction

11.7.4 Grey Global Group Revenue in Advertising Services Business (2019-2024)

11.7.5 Grey Global Group Recent Development

11.8 Hakuhodo

11.8.1 Hakuhodo Company Detail

11.8.2 Hakuhodo Business Overview

11.8.3 Hakuhodo Advertising Services Introduction

11.8.4 Hakuhodo Revenue in Advertising Services Business (2019-2024)

11.8.5 Hakuhodo Recent Development

11.9 Cordiant

11.9.1 Cordiant Company Detail

11.9.2 Cordiant Business Overview

11.9.3 Cordiant Advertising Services Introduction

11.9.4 Cordiant Revenue in Advertising Services Business (2019-2024)

11.9.5 Cordiant Recent Development

11.10 ADK

11.10.1 ADK Company Detail

11.10.2 ADK Business Overview

11.10.3 ADK Advertising Services Introduction

11.10.4 ADK Revenue in Advertising Services Business (2019-2024)

11.10.5 ADK Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

Interpublic

Omnicom Group

WPP

Publicis Groupe

Dentsu Group

Havas

Grey Global Group

Hakuhodo

Cordiant

ADK

List of Tables

Table 1. Global Advertising Services Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of PSAs

Table 3. Key Players of Commercial Advertising

Table 4. Global Advertising Services Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Advertising Services Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Advertising Services Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Advertising Services Market Share by Region (2019-2024)

Table 8. Global Advertising Services Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Advertising Services Market Share by Region (2025-2030)

Table 10. Advertising Services Market Trends

Table 11. Advertising Services Market Drivers

Table 12. Advertising Services Market Challenges

Table 13. Advertising Services Market Restraints

Table 14. Global Advertising Services Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Advertising Services Market Share by Players (2019-2024)

Table 16. Global Top Advertising Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Services as of 2023)

Table 17. Ranking of Global Top Advertising Services Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Advertising Services Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Advertising Services Product Solution and Service

Table 21. Date of Enter into Advertising Services Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Advertising Services Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Advertising Services Revenue Market Share by Type (2019-2024)

Table 25. Global Advertising Services Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Advertising Services Revenue Market Share by Type (2025-2030)

Table 27. Global Advertising Services Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Advertising Services Revenue Market Share by Application (2019-2024)

Table 29. Global Advertising Services Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Advertising Services Revenue Market Share by Application (2025-2030)

Table 31. North America Advertising Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Advertising Services Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Advertising Services Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Advertising Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Advertising Services Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Advertising Services Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Advertising Services Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Advertising Services Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Advertising Services Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Advertising Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Advertising Services Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Advertising Services Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Advertising Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Advertising Services Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Advertising Services Market Size by Country (2025-2030) & (US$ Million)

Table 46. Interpublic Company Detail

Table 47. Interpublic Business Overview

Table 48. Interpublic Advertising Services Product

Table 49. Interpublic Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 50. Interpublic Recent Development

Table 51. Omnicom Group Company Detail

Table 52. Omnicom Group Business Overview

Table 53. Omnicom Group Advertising Services Product

Table 54. Omnicom Group Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 55. Omnicom Group Recent Development

Table 56. WPP Company Detail

Table 57. WPP Business Overview

Table 58. WPP Advertising Services Product

Table 59. WPP Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 60. WPP Recent Development

Table 61. Publicis Groupe Company Detail

Table 62. Publicis Groupe Business Overview

Table 63. Publicis Groupe Advertising Services Product

Table 64. Publicis Groupe Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 65. Publicis Groupe Recent Development

Table 66. Dentsu Group Company Detail

Table 67. Dentsu Group Business Overview

Table 68. Dentsu Group Advertising Services Product

Table 69. Dentsu Group Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 70. Dentsu Group Recent Development

Table 71. Havas Company Detail

Table 72. Havas Business Overview

Table 73. Havas Advertising Services Product

Table 74. Havas Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 75. Havas Recent Development

Table 76. Grey Global Group Company Detail

Table 77. Grey Global Group Business Overview

Table 78. Grey Global Group Advertising Services Product

Table 79. Grey Global Group Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 80. Grey Global Group Recent Development

Table 81. Hakuhodo Company Detail

Table 82. Hakuhodo Business Overview

Table 83. Hakuhodo Advertising Services Product

Table 84. Hakuhodo Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 85. Hakuhodo Recent Development

Table 86. Cordiant Company Detail

Table 87. Cordiant Business Overview

Table 88. Cordiant Advertising Services Product

Table 89. Cordiant Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 90. Cordiant Recent Development

Table 91. ADK Company Detail

Table 92. ADK Business Overview

Table 93. ADK Advertising Services Product

Table 94. ADK Revenue in Advertising Services Business (2019-2024) & (US$ Million)

Table 95. ADK Recent Development

Table 96. Research Programs/Design for This Report

Table 97. Key Data Information from Secondary Sources

Table 98. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Advertising Services Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Advertising Services Market Share by Type: 2023 VS 2030

Figure 3. PSAs Features

Figure 4. Commercial Advertising Features

Figure 5. Global Advertising Services Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Advertising Services Market Share by Application: 2023 VS 2030

Figure 7. SEMs Case Studies

Figure 8. Multinational Enterprise Case Studies

Figure 9. Advertising Services Report Years Considered

Figure 10. Global Advertising Services Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 11. Global Advertising Services Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 12. Global Advertising Services Market Share by Region: 2023 VS 2030

Figure 13. Global Advertising Services Market Share by Players in 2023

Figure 14. Global Top Advertising Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Services as of 2023)

Figure 15. The Top 10 and 5 Players Market Share by Advertising Services Revenue in 2023

Figure 16. North America Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 17. North America Advertising Services Market Share by Country (2019-2030)

Figure 18. United States Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 19. Canada Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 20. Europe Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. Europe Advertising Services Market Share by Country (2019-2030)

Figure 22. Germany Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. France Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. U.K. Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Italy Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 26. Russia Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. Nordic Countries Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. Asia-Pacific Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Asia-Pacific Advertising Services Market Share by Region (2019-2030)

Figure 30. China Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Japan Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. South Korea Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Southeast Asia Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 34. India Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Australia Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. Latin America Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Latin America Advertising Services Market Share by Country (2019-2030)

Figure 38. Mexico Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Brazil Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Middle East & Africa Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Middle East & Africa Advertising Services Market Share by Country (2019-2030)

Figure 42. Turkey Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Saudi Arabia Advertising Services Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Interpublic Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 45. Omnicom Group Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 46. WPP Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 47. Publicis Groupe Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 48. Dentsu Group Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 49. Havas Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 50. Grey Global Group Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 51. Hakuhodo Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 52. Cordiant Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 53. ADK Revenue Growth Rate in Advertising Services Business (2019-2024)

Figure 54. Bottom-up and Top-down Approaches for This Report

Figure 55. Data Triangulation

Figure 56. Key Executives Interviewed

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