Global SVoD Market Research Report 2024

SVod Market Statistics

The SVOD market has seen a lot of growth during the COVID-19 period. The COVID-19 epidemic has caused users to stay at home for longer, and the demand for online video, smartphones, movies and TV has increased, and the number of users has reached new heights. Subscription video on demand(SVOD) is a monthly flat-rate service that provides consumers unrestricted access to a large choice of programming. Key drivers of the svod market include the growing penetration of mobile broadband services and the popularity of live streaming programs. internet connections, affordability, and the benefit of high-quality entertainment available on-demand anytime anywhere without any schedule on the user’s television.

Other factors contributing to the growth of the svod market are the rising popularity of Over-The-Top streaming platforms and growth in audiences seeking tailored content.

Moreover, the rapid increase in technological advancements leading to faster streaming data quality and the gradual foraying of OTT giants like Netflix into the online gaming space is expected to propel the growth of the market in the coming year. Also shifting consumer preferences from ownership of content to access to content anytime, anywhere, and on any device will also provide huge scope for the growth of the market. 

SVod Market Trends

Rising popularity of Over-The-Top(OTT) streaming platforms 

There has been a huge explosion of OTT streaming platforms in the last few years. Netflix, Amazon Prime, HBO, etc are rapidly increasing their consumer base due to their fast streaming provision, flexible subscription pricing, multiple devices support, unlimited access to high quality and original content, etc. These streaming platforms have completely transformed the home entertainment experience and are creating a huge shift in preferences of consumers from ownership of content to unlimited access to tailored content anytime anywhere. Thus growing popularity of OTT streaming platforms will fuel the growth of the svod market.

Rapid increase in smart devices and technological advancements 

The growing penetration of smartphones, internet connectivity options, and rapid technological advancements is aiding in the growth of the market. The capability to stream high quality, high definition data at a faster pace, affordability, growing mobile broadband services are just some of the major factors impacting the growth of the market. Moreover with the increasing usage of Artificial Intelligence by content developers, streaming platforms, and producers the efficiency of online video streaming is rising exponentially. AI can help in content management and analytics, regulate illegal content, protect the privacy of users, add recommendations, prevent copyright breaches and help regulate issues with live streaming. Thus advanced technologies such as AI and growing smart devices will propel the rise of the svod market during the forecast period.

Popularity of live streaming shows, games

As viewers are now more suited towards tailored content with on-demand access the popularity of live streaming of shows is surging rapidly. Moreover, with growing health and fitness training among young people and streaming platforms engaging in strategic partnerships with various channels for providing uninterrupted live streaming of sports, concerts, talk shows, and games the market growth will surge exponentially in the coming years. And with increased content investments, the new national and international show launches every day the demand for the svod market will continue to rise during the forecast period. Further with the gradual foraying of streaming giants such as Netflix into the online gaming space the rise of the market will surge significantly in the future.

Covid 19 induced growing demand for the streaming industry 

Amid the growing pandemic and lockdowns, people have shifted to in-house online streaming platforms for their regular dose of entertainment. The time spent by viewers on video streaming has increased exponentially resulting in increased signups into these online platforms. Further rapid deployment of 5G technology and growing investments by streaming companies for delivering high-quality content is also propelling the growth of the svod market and will continue to surge ahead during the forecast period.

SVod Market Share Analysis

Based on region, North America is expected to hold the largest svod market share during the forecast period due to the existence of major companies in the region with Europe following closely behind. Further Asia-Pacific region will provide lucrative opportunities for growth due to increasing modernization leading to attractive commercial prospects for key players.

Based on application, the entertainment segment is expected to provide lucrative opportunities for growth in the svod market share during the forecast period due to several benefits being offered such as instant viewing, no download time, instant playback, and a wide variety of streaming options. 

SVod Market Top Companies

The SVoD market is moderately fragmented with regional players competing for a significant portion of the SVoD market share.

Some of the major players in the market are:

1) Netflix

Netflix, Inc., based in Los Gatos, California, is an American over-the-top multimedia platform and production firm. With over 209 million paid subscriptions in over 190 countries, Netflix is the world's most popular streaming entertainment provider.

2) Amazon Prime

Amazon Prime Video, or simply Prime Video, is an Amazon.com, Inc. subscription video-on-demand over-the-top streaming and rental service available as a stand-alone service or as part of Amazon's Prime membership.

3) HBO

Home Box Office is a pay television network in the United States that is owned by WarnerMedia Studios & Networks and is the flagship product of its parent company, Home Box Office, Inc.

Other market players analyzed in the SVoD market report include:

• Hulu
• Globo Play
• Claro Video
• Crackle

This report focuses on the global SVoD status, future forecast, growth opportunity, key market and key players. The study objectives are to present the SVoD development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

SVod Market By Companies

• Netflix
• Hulu
• Amazon Prime Instant Video
• Globo Play
• Claro Video
• Crackle
• HBO

SVod Market By Type

• TV
• Fixed broadband
• Smartphone
• Tablet

SVod Market By Application

• Entertainment
• Commercial
• Others

SVod Market By Region

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

Report Metric	Details
Report Name	SVoD Market
Segment by Type	TV Fixed broadband Smartphone Tablet
Segment by Application	Entertainment Commercial Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Netflix, Hulu, Amazon Prime Video, Globo Play, Claro Video, Crackle, HBO, CBS All Access, DC Universe, ALT Balaji, Iflix, Stan, Seeso, iQiyi, ViuTV India, Apple Music, Facebook, Lightbox, Yahoo, Blim, Hotstar, Youku, YouToube Premium, Tencent
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends