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Global Marketing Analytics Tools and Software Market Insights, Forecast to 2030
Published Date: November 2024
|
Report Code: QYRE-Auto-5Y18583
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Global Marketing Analytics Tools and Software Market Insights Forecast to 2030
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Global Marketing Analytics Tools and Software Market Insights, Forecast to 2030

Code: QYRE-Auto-5Y18583
Report
November 2024
Pages:119
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Companies
HubSpot
SEMrush
Looker Data Sciences (Google)
Insider
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
Moengage
Emarsys (SAP)
SALESmanago
Clevertap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

Market

Market Analysis and Insights: Global Marketing Analytics Tools and Software Market
The global Marketing Analytics Tools and Software market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Marketing Analytics Tools and Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Marketing Analytics Tools and Software is widely used in various fields, such as Retail & eCommerce, Banking & Insurance, Media & Entertaiment and Travel & Hospitality, etc. Retail & eCommerce provides greatest supports to the Marketing Analytics Tools and Software industry development. In 2023, global % revenue of Marketing Analytics Tools and Software went into Retail & eCommerce filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Marketing Analytics Tools and Software market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Marketing Analytics Tools and Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Analytics Tools and Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Marketing Analytics Tools and Software revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Analytics Tools and Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Analytics Tools and Software revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation

Scope of Market Report

Report Metric Details
Report Name Market
Segment by Type
  • SMEs
  • Large Enterprises
Segment by Application
  • Retail & eCommerce
  • Banking & Insurance
  • Media & Entertaiment
  • Travel & Hospitality
  • Education
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Revenue of Marketing Analytics Tools and Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Marketing Analytics Tools and Software companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
  • Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
  • Chapter 8: China by Type, and by Application, revenue for each segment.
  • Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
  • Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
  • Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Analytics Tools and Software revenue, gross margin, and recent development, etc.
  • Chapter 12: Analyst's Viewpoints/Conclusions

FAQ for this report

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Retail & eCommerce, Banking & Insurance, Media & Entertaiment, Travel & Hospitality, Education, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are SMEs, Large Enterprises

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Tools and Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Application
1.3.1 Global Marketing Analytics Tools and Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Tools and Software Market Perspective (2019-2030)
2.2 Global Marketing Analytics Tools and Software Growth Trends by Region
2.2.1 Marketing Analytics Tools and Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Tools and Software Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Tools and Software Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Tools and Software Market Dynamics
2.3.1 Marketing Analytics Tools and Software Industry Trends
2.3.2 Marketing Analytics Tools and Software Market Drivers
2.3.3 Marketing Analytics Tools and Software Market Challenges
2.3.4 Marketing Analytics Tools and Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Marketing Analytics Tools and Software by Players
3.1.1 Global Marketing Analytics Tools and Software Revenue by Players (2019-2024)
3.1.2 Global Marketing Analytics Tools and Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Tools and Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Marketing Analytics Tools and Software, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Marketing Analytics Tools and Software Market Concentration Ratio
3.4.1 Global Marketing Analytics Tools and Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools and Software Revenue in 2023
3.5 Global Key Players of Marketing Analytics Tools and Software Head office and Area Served
3.6 Global Key Players of Marketing Analytics Tools and Software, Product and Application
3.7 Global Key Players of Marketing Analytics Tools and Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Tools and Software Breakdown Data by Type
4.1 Global Marketing Analytics Tools and Software Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Tools and Software Breakdown Data by Application
5.1 Global Marketing Analytics Tools and Software Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Tools and Software Market Size (2019-2030)
6.2 North America Marketing Analytics Tools and Software Market Size by Type
6.2.1 North America Marketing Analytics Tools and Software Market Size by Type (2019-2024)
6.2.2 North America Marketing Analytics Tools and Software Market Size by Type (2025-2030)
6.2.3 North America Marketing Analytics Tools and Software Market Share by Type (2019-2030)
6.3 North America Marketing Analytics Tools and Software Market Size by Application
6.3.1 North America Marketing Analytics Tools and Software Market Size by Application (2019-2024)
6.3.2 North America Marketing Analytics Tools and Software Market Size by Application (2025-2030)
6.3.3 North America Marketing Analytics Tools and Software Market Share by Application (2019-2030)
6.4 North America Marketing Analytics Tools and Software Market Size by Country
6.4.1 North America Marketing Analytics Tools and Software Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Marketing Analytics Tools and Software Market Size by Country (2019-2024)
6.4.3 North America Marketing Analytics Tools and Software Market Size by Country (2025-2030)
6.4.4 United States
6.4.5 Canada
7 Europe
7.1 Europe Marketing Analytics Tools and Software Market Size (2019-2030)
7.2 Europe Marketing Analytics Tools and Software Market Size by Type
7.2.1 Europe Marketing Analytics Tools and Software Market Size by Type (2019-2024)
7.2.2 Europe Marketing Analytics Tools and Software Market Size by Type (2025-2030)
7.2.3 Europe Marketing Analytics Tools and Software Market Share by Type (2019-2030)
7.3 Europe Marketing Analytics Tools and Software Market Size by Application
7.3.1 Europe Marketing Analytics Tools and Software Market Size by Application (2019-2024)
7.3.2 Europe Marketing Analytics Tools and Software Market Size by Application (2025-2030)
7.3.3 Europe Marketing Analytics Tools and Software Market Share by Application (2019-2030)
7.4 Europe Marketing Analytics Tools and Software Market Size by Country
7.4.1 Europe Marketing Analytics Tools and Software Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Marketing Analytics Tools and Software Market Size by Country (2019-2024)
7.4.3 Europe Marketing Analytics Tools and Software Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Marketing Analytics Tools and Software Market Size (2019-2030)
8.2 China Marketing Analytics Tools and Software Market Size by Type
8.2.1 China Marketing Analytics Tools and Software Market Size by Type (2019-2024)
8.2.2 China Marketing Analytics Tools and Software Market Size by Type (2025-2030)
8.2.3 China Marketing Analytics Tools and Software Market Share by Type (2019-2030)
8.3 China Marketing Analytics Tools and Software Market Size by Application
8.3.1 China Marketing Analytics Tools and Software Market Size by Application (2019-2024)
8.3.2 China Marketing Analytics Tools and Software Market Size by Application (2025-2030)
8.3.3 China Marketing Analytics Tools and Software Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Marketing Analytics Tools and Software Market Size (2019-2030)
9.2 Asia Marketing Analytics Tools and Software Market Size by Type
9.2.1 Asia Marketing Analytics Tools and Software Market Size by Type (2019-2024)
9.2.2 Asia Marketing Analytics Tools and Software Market Size by Type (2025-2030)
9.2.3 Asia Marketing Analytics Tools and Software Market Share by Type (2019-2030)
9.3 Asia Marketing Analytics Tools and Software Market Size by Application
9.3.1 Asia Marketing Analytics Tools and Software Market Size by Application (2019-2024)
9.3.2 Asia Marketing Analytics Tools and Software Market Size by Application (2025-2030)
9.3.3 Asia Marketing Analytics Tools and Software Market Share by Application (2019-2030)
9.4 Asia Marketing Analytics Tools and Software Market Size by Region
9.4.1 Asia Marketing Analytics Tools and Software Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Marketing Analytics Tools and Software Market Size by Region (2019-2024)
9.4.3 Asia Marketing Analytics Tools and Software Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Type
10.2.1 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Application
10.3.1 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country
10.4.1 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Details
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Tools and Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.1.5 HubSpot Recent Developments
11.2 Semrush
11.2.1 Semrush Company Details
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Tools and Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.2.5 Semrush Recent Developments
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Details
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.3.5 Looker Data Sciences (Google) Recent Developments
11.4 Insider.
11.4.1 Insider. Company Details
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Tools and Software Introduction
11.4.4 Insider. Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.4.5 Insider. Recent Developments
11.5 LeadsRx
11.5.1 LeadsRx Company Details
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Tools and Software Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.5.5 LeadsRx Recent Developments
11.6 SharpSpring
11.6.1 SharpSpring Company Details
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Tools and Software Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.6.5 SharpSpring Recent Developments
11.7 OWOX BI
11.7.1 OWOX BI Company Details
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Tools and Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.7.5 OWOX BI Recent Developments
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Details
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Tools and Software Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.8.5 Whatagraph BV Recent Developments
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Details
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.9.5 Pathmatics (Sensor Tower) Recent Developments
11.10 MoEngage
11.10.1 MoEngage Company Details
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Tools and Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.10.5 MoEngage Recent Developments
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Details
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.11.5 Emarsys (SAP) Recent Developments
11.12 SALESmanago
11.12.1 SALESmanago Company Details
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Tools and Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.12.5 SALESmanago Recent Developments
11.13 CleverTap
11.13.1 CleverTap Company Details
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Tools and Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.13.5 CleverTap Recent Developments
11.14 Act-On Software
11.14.1 Act-On Software Company Details
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Tools and Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.14.5 Act-On Software Recent Developments
11.15 TapClicks
11.15.1 TapClicks Company Details
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Tools and Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.15.5 TapClicks Recent Developments
11.16 Ometria
11.16.1 Ometria Company Details
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Tools and Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.16.5 Ometria Recent Developments
11.17 Adverity
11.17.1 Adverity Company Details
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Tools and Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.17.5 Adverity Recent Developments
11.18 Optimove
11.18.1 Optimove Company Details
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Tools and Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.18.5 Optimove Recent Developments
11.19 Funnel
11.19.1 Funnel Company Details
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Tools and Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Tools and Software Business (2019-2024)
11.19.5 Funnel Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
FEATURED COMPANIES
Companies
HubSpot
SEMrush
Looker Data Sciences (Google)
Insider
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
Moengage
Emarsys (SAP)
SALESmanago
Clevertap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
List of Tables
    Table 1. Global Marketing Analytics Tools and Software Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030
    Table 2. Key Players of SMEs
    Table 3. Key Players of Large Enterprises
    Table 4. Global Marketing Analytics Tools and Software Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030
    Table 5. Global Marketing Analytics Tools and Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 6. Global Marketing Analytics Tools and Software Market Size by Region (2019-2024) & (US$ Million)
    Table 7. Global Marketing Analytics Tools and Software Market Share by Region (2019-2024)
    Table 8. Global Marketing Analytics Tools and Software Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 9. Global Marketing Analytics Tools and Software Market Share by Region (2025-2030)
    Table 10. Marketing Analytics Tools and Software Market Trends
    Table 11. Marketing Analytics Tools and Software Market Drivers
    Table 12. Marketing Analytics Tools and Software Market Challenges
    Table 13. Marketing Analytics Tools and Software Market Restraints
    Table 14. Global Marketing Analytics Tools and Software Revenue by Players (2019-2024) & (US$ Million)
    Table 15. Global Marketing Analytics Tools and Software Revenue Share by Players (2019-2024)
    Table 16. Global Top Marketing Analytics Tools and Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2023)
    Table 17. Global Marketing Analytics Tools and Software Industry Ranking 2022 VS 2023 VS 2024
    Table 18. Global 5 Largest Players Market Share by Marketing Analytics Tools and Software Revenue (CR5 and HHI) & (2019-2024)
    Table 19. Global Key Players of Marketing Analytics Tools and Software, Headquarters and Area Served
    Table 20. Global Key Players of Marketing Analytics Tools and Software, Product and Application
    Table 21. Global Key Players of Marketing Analytics Tools and Software, Product and Application
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 24. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2019-2024)
    Table 25. Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 26. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2025-2030)
    Table 27. Global Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 28. Global Marketing Analytics Tools and Software Revenue Share by Application (2019-2024)
    Table 29. Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 30. Global Marketing Analytics Tools and Software Revenue Share by Application (2025-2030)
    Table 31. North America Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 32. North America Marketing Analytics Tools and Software Market Size by Type (2025-2030) & (US$ Million)
    Table 33. North America Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 34. North America Marketing Analytics Tools and Software Market Size by Application (2025-2030) & (US$ Million)
    Table 35. North America Marketing Analytics Tools and Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 36. North America Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)
    Table 37. North America Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)
    Table 38. Europe Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 39. Europe Marketing Analytics Tools and Software Market Size by Type (2025-2030) & (US$ Million)
    Table 40. Europe Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 41. Europe Marketing Analytics Tools and Software Market Size by Application (2025-2030) & (US$ Million)
    Table 42. Europe Marketing Analytics Tools and Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 43. Europe Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)
    Table 44. Europe Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)
    Table 45. China Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 46. China Marketing Analytics Tools and Software Market Size by Type (2025-2030) & (US$ Million)
    Table 47. China Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 48. China Marketing Analytics Tools and Software Market Size by Application (2025-2030) & (US$ Million)
    Table 49. Asia Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 50. Asia Marketing Analytics Tools and Software Market Size by Type (2025-2030) & (US$ Million)
    Table 51. Asia Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 52. Asia Marketing Analytics Tools and Software Market Size by Application (2025-2030) & (US$ Million)
    Table 53. Asia Marketing Analytics Tools and Software Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 54. Asia Marketing Analytics Tools and Software Market Size by Region (2019-2024) & (US$ Million)
    Table 55. Asia Marketing Analytics Tools and Software Market Size by Region (2025-2030) & (US$ Million)
    Table 56. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)
    Table 57. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Type (2025-2030) & (US$ Million)
    Table 58. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)
    Table 59. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Application (2025-2030) & (US$ Million)
    Table 60. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 61. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)
    Table 62. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)
    Table 63. HubSpot Company Details
    Table 64. HubSpot Business Overview
    Table 65. HubSpot Marketing Analytics Tools and Software Product
    Table 66. HubSpot Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 67. HubSpot Recent Developments
    Table 68. Semrush Company Details
    Table 69. Semrush Business Overview
    Table 70. Semrush Marketing Analytics Tools and Software Product
    Table 71. Semrush Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 72. Semrush Recent Developments
    Table 73. Looker Data Sciences (Google) Company Details
    Table 74. Looker Data Sciences (Google) Business Overview
    Table 75. Looker Data Sciences (Google) Marketing Analytics Tools and Software Product
    Table 76. Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 77. Looker Data Sciences (Google) Recent Developments
    Table 78. Insider. Company Details
    Table 79. Insider. Business Overview
    Table 80. Insider. Marketing Analytics Tools and Software Product
    Table 81. Insider. Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 82. Insider. Recent Developments
    Table 83. LeadsRx Company Details
    Table 84. LeadsRx Business Overview
    Table 85. LeadsRx Marketing Analytics Tools and Software Product
    Table 86. LeadsRx Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 87. LeadsRx Recent Developments
    Table 88. SharpSpring Company Details
    Table 89. SharpSpring Business Overview
    Table 90. SharpSpring Marketing Analytics Tools and Software Product
    Table 91. SharpSpring Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 92. SharpSpring Recent Developments
    Table 93. OWOX BI Company Details
    Table 94. OWOX BI Business Overview
    Table 95. OWOX BI Marketing Analytics Tools and Software Product
    Table 96. OWOX BI Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 97. OWOX BI Recent Developments
    Table 98. Whatagraph BV Company Details
    Table 99. Whatagraph BV Business Overview
    Table 100. Whatagraph BV Marketing Analytics Tools and Software Product
    Table 101. Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 102. Whatagraph BV Recent Developments
    Table 103. Pathmatics (Sensor Tower) Company Details
    Table 104. Pathmatics (Sensor Tower) Business Overview
    Table 105. Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Product
    Table 106. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 107. Pathmatics (Sensor Tower) Recent Developments
    Table 108. MoEngage Company Details
    Table 109. MoEngage Business Overview
    Table 110. MoEngage Marketing Analytics Tools and Software Product
    Table 111. MoEngage Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 112. MoEngage Recent Developments
    Table 113. Emarsys (SAP) Company Details
    Table 114. Emarsys (SAP) Business Overview
    Table 115. Emarsys (SAP) Marketing Analytics Tools and Software Product
    Table 116. Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 117. Emarsys (SAP) Recent Developments
    Table 118. SALESmanago Company Details
    Table 119. SALESmanago Business Overview
    Table 120. SALESmanago Marketing Analytics Tools and Software Product
    Table 121. SALESmanago Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 122. SALESmanago Recent Developments
    Table 123. CleverTap Company Details
    Table 124. CleverTap Business Overview
    Table 125. CleverTap Marketing Analytics Tools and Software Product
    Table 126. CleverTap Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 127. CleverTap Recent Developments
    Table 128. Act-On Software Company Details
    Table 129. Act-On Software Business Overview
    Table 130. Act-On Software Marketing Analytics Tools and Software Product
    Table 131. Act-On Software Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 132. Act-On Software Recent Developments
    Table 133. TapClicks Company Details
    Table 134. TapClicks Business Overview
    Table 135. TapClicks Marketing Analytics Tools and Software Product
    Table 136. TapClicks Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 137. TapClicks Recent Developments
    Table 138. Ometria Company Details
    Table 139. Ometria Business Overview
    Table 140. Ometria Marketing Analytics Tools and Software Product
    Table 141. Ometria Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 142. Ometria Recent Developments
    Table 143. Adverity Company Details
    Table 144. Adverity Business Overview
    Table 145. Adverity Marketing Analytics Tools and Software Product
    Table 146. Adverity Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 147. Adverity Recent Developments
    Table 148. Optimove Company Details
    Table 149. Optimove Business Overview
    Table 150. Optimove Marketing Analytics Tools and Software Product
    Table 151. Optimove Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 152. Optimove Recent Developments
    Table 153. Funnel Company Details
    Table 154. Funnel Business Overview
    Table 155. Funnel Marketing Analytics Tools and Software Product
    Table 156. Funnel Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)
    Table 157. Funnel Recent Developments
    Table 158. Research Programs/Design for This Report
    Table 159. Key Data Information from Secondary Sources
    Table 160. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Analytics Tools and Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 2. Global Marketing Analytics Tools and Software Market Share by Type: 2023 VS 2030
    Figure 3. SMEs Features
    Figure 4. Large Enterprises Features
    Figure 5. Global Marketing Analytics Tools and Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 6. Global Marketing Analytics Tools and Software Market Share by Application: 2023 VS 2030
    Figure 7. Retail & eCommerce Case Studies
    Figure 8. Banking & Insurance Case Studies
    Figure 9. Media & Entertaiment Case Studies
    Figure 10. Travel & Hospitality Case Studies
    Figure 11. Education Case Studies
    Figure 12. Others Case Studies
    Figure 13. Marketing Analytics Tools and Software Report Years Considered
    Figure 14. Global Marketing Analytics Tools and Software Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 15. Global Marketing Analytics Tools and Software Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 16. Global Marketing Analytics Tools and Software Market Share by Region: 2023 VS 2030
    Figure 17. Global Marketing Analytics Tools and Software Market Share by Players in 2023
    Figure 18. Global Top Marketing Analytics Tools and Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2023)
    Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Tools and Software Revenue in 2023
    Figure 20. North America Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 21. North America Marketing Analytics Tools and Software Market Share by Type (2019-2030)
    Figure 22. North America Marketing Analytics Tools and Software Market Share by Application (2019-2030)
    Figure 23. North America Marketing Analytics Tools and Software Market Share by Country (2019-2030)
    Figure 24. United States Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. Canada Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 26. Europe Marketing Analytics Tools and Software Market Size YoY (2019-2030) & (US$ Million)
    Figure 27. Europe Marketing Analytics Tools and Software Market Share by Type (2019-2030)
    Figure 28. Europe Marketing Analytics Tools and Software Market Share by Application (2019-2030)
    Figure 29. Europe Marketing Analytics Tools and Software Market Share by Country (2019-2030)
    Figure 30. Germany Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 31. France Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. U.K. Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. Italy Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. Russia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. Nordic Countries Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. China Marketing Analytics Tools and Software Market Size YoY (2019-2030) & (US$ Million)
    Figure 37. China Marketing Analytics Tools and Software Market Share by Type (2019-2030)
    Figure 38. China Marketing Analytics Tools and Software Market Share by Application (2019-2030)
    Figure 39. Asia Marketing Analytics Tools and Software Market Size YoY (2019-2030) & (US$ Million)
    Figure 40. Asia Marketing Analytics Tools and Software Market Share by Type (2019-2030)
    Figure 41. Asia Marketing Analytics Tools and Software Market Share by Application (2019-2030)
    Figure 42. Asia Marketing Analytics Tools and Software Market Share by Region (2019-2030)
    Figure 43. Japan Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. South Korea Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. China Taiwan Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 46. Southeast Asia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 47. India Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 48. Australia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 49. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Size YoY (2019-2030) & (US$ Million)
    Figure 50. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Share by Type (2019-2030)
    Figure 51. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Share by Application (2019-2030)
    Figure 52. Middle East, Africa, and Latin America Marketing Analytics Tools and Software Market Share by Country (2019-2030)
    Figure 53. Brazil Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 54. Mexico Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 55. Turkey Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 56. Saudi Arabia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 57. Israel Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 58. GCC Countries Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 59. HubSpot Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 60. Semrush Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 61. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 62. Insider. Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 63. LeadsRx Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 64. SharpSpring Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 65. OWOX BI Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 66. Whatagraph BV Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 67. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 68. MoEngage Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 69. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 70. SALESmanago Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 71. CleverTap Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 72. Act-On Software Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 73. TapClicks Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 74. Ometria Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 75. Adverity Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 76. Optimove Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 77. Funnel Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)
    Figure 78. Bottom-up and Top-down Approaches for This Report
    Figure 79. Data Triangulation
    Figure 80. Key Executives Interviewed
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