Data-driven decision making
As Edtech develops and online learning booms with the aftereffects of the pandemic analyzing crucial data from LMS and student information software is a must for improving the quality of education. Learning analytics plays a key role in this aspect. Teachers can analyze a student’s progress easily and track their performance in online lessons. Detailed analytics reports can monitor the amount of time a student spends on a particular chapter or an app. It can be further broken down into minute details like how many times a student plays a video or listens to an audio file. Moreover, the addition of multimedia elements can boost the overall engagement rate. Personalized lesson plans can be drafted as per a student’s strengths or weaknesses. Redesigning course modules becomes effective as the platforms are cloud-based which makes the alteration process smooth thereby saving up on printing costs. Hence a hardcore data-related decision can be made for revaluation of teaching methodologies, students’ performance, and course structure. This will surge the growth of the learning analytics market during the forecast period.
Widespread applicability in the corporate domain
Learning analytics opens up a plethora of opportunities for organizations. Upskilling and increasing employee productivity are important for enterprises. Investing in eLearning helps retain interest and at the same time increases the training uptake. User data mined from these tools are categorized into different groups for further analysis. The grouping happens as per the user’s role in the company, designation, location, department, and level of seniority. This helps in getting detailed insights into each group without overlapping information. Performance data can be gained for assessing the instructional design. Additionally, the link between actual performance in the field and the baseline course solution can be monitored effectively. Engagement metrics will track the overall time the eLearning module has been opened and used by individual learners. These factors will lead to rapid adoption thereby driving the growth of the learning analytics market in the forthcoming years.
Rapid innovations in technology
Several key players are experimenting with the capabilities of visual analytics software. 3D animation with visual data such as charts and graphs can help relay information better to data scientists. They then break down the massive chunks of data for further analysis. The graphical integration helps in the seamless representation of business-critical data, particularly for enterprises. Heavy research and efforts are being put to develop these tools as they help uncover useful patterns related to the coursework. It gives wholesome details on an entire team’s performance and provides important solutions in the educational sector. These gradual developments will augment the growth of the learning analytics market in the subsequent years.
Digital tools adoption
Digital acceleration got a huge boost owing to the covid 19 pandemic when schools, colleges, and offices were closed. It is still going strong as the situation has normalized with parents a little skeptical about sending their kids to school. The Edtech industry will keep rising moving forward. The education space is changing with interactive whiteboards and online video integration. AR and VR are bringing simulation-based interactive learning into the real world. Moreover, gamification increases the grasping ability and engagement rate of the courses. In addition to it, there are learning experience platforms that provide personalized content based on the preference and speed of learning of various students. All these tools are providing huge amounts of data that need to collect, stored, and analyzed for increasing the efficiency of eLearning. This will drive the expansion of the learning analytics market in the subsequent years. Analytic platforms help identify problems far more effectively and make it possible for teachers to inspect every student’s progress in comparison to a traditional teaching method.
Based on type, the cloud-based segment is expected to dominate in the learning analytics market share as companies are opting for analytics service providers based on cloud platforms as they are cheaper, flexible, and offer customized performance. The storage capacity is huge and it also supports a seamless exchange of information.
Based on application, the enterprise segment will witness considerable growth in the learning analytics market share due to the rapid adoption of learning analytics solutions by enterprises for improving their eLearning modules.
Based on region, North America will provide lucrative opportunities for growth in the learning analytics market share due to the early adoption of technology, the surging popularity of learning software in the corporate sector, and a huge number of international students getting admitted into premier institutions for higher education.
Report Metric |
Details |
Report Name |
Learning Analytis Market |
Market size value in 2020 |
USD 2483.7 Million |
Revenue forecast in 2027 |
USD 9611.6 Million |
Growth Rate |
20.8% |
Base year considered |
2020 |
Forecast Period |
2021-2027 |
By Type |
On-premises, Cloud-Based |
By Application |
Academic, Enterprise |
Report Coverage |
Revenue & volume forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered |
By Type, Application, and Region |
Geographic Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Ans. The global Learning Analytics market size is projected to reach USD 9611.6 Million by 2027, from USD 2483.7 Million in 2020, at a CAGR of 20.8% during 2021-2027.
Ans. Some of the major companies are Oracle, Blackboard, IBM, Microsoft, Pearson, Saba Software, SAP, Sum Total System.
Ans. Yes, the report includes a COVID-19 impact analysis. Also, it is further extended into every individual segment of the report.
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