Vietnam Mobile Payment Market by Type (Proximity Payment and Remote Payment), Mode of Transaction (Short Message Service, Wireless Application Protocol, and Near-Field Communication), End User (Personal and Business), Application (Hospitality & Tourism, Media & Entertainment, Retail, Healthcare, Energy & Utilities, IT & Telecommunication, and Others), and Type of Purchase (Airtime Transfer & Top-Ups, Money Transfers & Payments, Merchandise & Coupons, Travel & Ticketing, and Others): Opportunity Analysis and Industry Forecast, 2020–2027

Mobile payment is an alternative method for traditional payment systems where cash, checks or credit cards are the medium of payment. Mobile payments provide customers a way to purchase any good or services with the help of wireless devices such as smartphones, tablets and others. In addition, mobile payments use different technologies such as NFC (Near Field Communication), SMS-based transactional payments and direct mobile billing, for improving the security of the transaction and to provide hassle-free transactions.

 

The Vietnam mobile payment market is influenced by a number of factors such as increase in penetration of smartphones, growth of the m-commerce industry, development of the fintech & payment industry, and increase in demand for fast & hassle-free transaction services. However, data breach & security concerns is expected to hamper the market growth during the forecast period. These factors collectively provide opportunities for the market growth. However, each factor has its definite impact on the market.

 

The Vietnam mobile payment market is categorized based on type, mode of transaction, end user, application, and type of purchase. Depending on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). According to end user, the market is classified into personal and business. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. On the basis of type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others.

 

The key players profiled in the mobile payment market analysis are Movi, M_Service, National Payment Corporation of Vietnam (NAPAS), NganLuong.vn, OnePAY, Orange, PayPal Holdings, Inc., SohaPay Electronic Payment Tool, VietUnion Online Services Corporation (Payoo), and VNG Corp.

Key benefits for stakeholders

Key market segments

By Type

By Mode of Transactions

By End User

By Application

By Type of Purchase

KEY MARKET PLAYERS

1.1.Report description

1.2.Key benefits for stakeholders

1.3.Key market segments

1.4.Research methodology

1.4.1.Secondary research

1.4.2.Primary research

1.4.3.Analyst tools & models

2.1.Key findings

2.1.1.Top impacting factors

2.1.2.Top investment pockets

2.2.CXO perspective

3.1.Market definition and scope

3.2.Key forces shaping Vietnam mobile payment market

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Rise in adoption of smartphones across the country

3.3.1.2.Growth in the m-commerce industry

3.3.1.3.Development of the fintech & payment industry

3.3.2.Restraint

3.3.2.1.Rise in data breaches and security issues in mobile payments

3.3.3.Opportunity

3.3.3.1.Increase in demand for fast & hassle-free transaction services

3.3.3.2.Increase in use of NFC, RFID, and host card emulation technology in mobile payments

3.3.3.3.Initiatives to drive cashless payments in Vietnam

3.4.COVID-19 impact analysis on Vietnam mobile payments market

3.4.1.Impact on Vietnam mobile payments market size

3.4.2.Consumer trends, preferences, and budget impact

3.4.3.Regulatory framework

3.4.4.Economic impact

3.4.5.Key player strategies to tackle negative impact

3.4.6.Opportunity window

4.1.Overview

4.2.Proximity payment

4.2.1.Key market trends, growth factors, and opportunities

4.2.2.Market size and forecast

4.3.Remote payment

4.3.1.Key market trends, growth factors, and opportunities

4.3.2.Market size and forecast

5.1.Overview

5.2.Short message service (SMS)

5.2.1.Key market trends, growth factors, and opportunities

5.2.2.Market size and forecast

5.3.Wireless application protocol (WAP)

5.3.1.Key market trends, growth factors, and opportunities

5.3.2.Market size and forecast

5.4.Near-field communication (NFC)

5.4.1.Key market trends, growth factors, and opportunities

5.4.2.Market size and forecast

6.1.Overview

6.2.Personal

6.2.1.Key market trends, growth factors, and opportunities

6.2.2.Market size and forecast

6.3.Business

6.3.1.Key market trends, growth factors, and opportunities

6.3.2.Market size and forecast

7.1.Overview

7.2.Hospitality & tourism

7.2.1.Key market trends, growth factors, and opportunities

7.2.2.Market size and forecast

7.3.Media & entertainment

7.3.1.Key market trends, growth factors, and opportunities

7.3.2.Market size and forecast

7.4.Retail

7.4.1.Key market trends, growth factors, and opportunities

7.4.2.Market size and forecast

7.5.Healthcare

7.5.1.Key market trends, growth factors, and opportunities

7.5.2.Market size and forecast

7.6.Energy & utilities

7.6.1.Key market trends, growth factors, and opportunities

7.6.2.Market size and forecast

7.7.IT & telecommunications

7.7.1.Key market trends, growth factors, and opportunities

7.7.2.Market size and forecast

7.8.Others

7.8.1.Key market trends, growth factors, and opportunities

7.8.2.Market size and forecast

8.1.Overview

8.2.Airtime transfers & top-ups

8.2.1.Key market trends, growth factors, and opportunities

8.2.2.Market size and forecast

8.3.Money transfers & payments

8.3.1.Key market trends, growth factors, and opportunities

8.3.2.Market size and forecast

8.4.Merchandise & coupons

8.4.1.Key market trends, growth factors, and opportunities

8.4.2.Market size and forecast

8.5.Travel & ticketing

8.5.1.Key market trends, growth factors, and opportunities

8.5.2.Market size and forecast

8.6.Others

8.6.1.Key market trends, growth factors, and opportunities

8.6.2.Market size and forecast

9.1.Introduction

9.1.1.Market player positioning, 2019

9.1.2.Top winning strategies

10.1.MOVI

10.1.1.Company overview

10.1.2.Company snapshot

10.1.3.Product portfolio

10.1.4.Key strategic moves and developments

10.2.M_SERVICE

10.2.1.Company overview

10.2.2.Company snapshot

10.2.3.Product portfolio

10.2.4.Key strategic moves and developments

10.3.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS)

10.3.1.Company overview

10.3.2.Company snapshot

10.3.3.Product portfolio

10.3.4.Key strategic moves and developments

10.4.NGANLUONG.VN

10.4.1.Company overview

10.4.2.Company snapshot

10.4.3.Product portfolio

10.5.ONEPAY

10.5.1.Company overview

10.5.2.Company snapshot

10.5.3.Product portfolio

10.5.4.Key strategic moves and developments

10.6.ORANGE

10.6.1.Company overview

10.6.2.Company snapshot

10.6.3.Operating business segments

10.6.4.Product portfolio

10.6.5.Business performance

10.7.PAYPAL HOLDINGS, INC.

10.7.1.Company overview

10.7.2.Company snapshot

10.7.3.Operating business segments

10.7.4.Product portfolio

10.7.5.Business performance

10.8.SOHAPAY ELECTRONIC PAYMENT TOOL

10.8.1.Company overview

10.8.2.Company snapshot

10.8.3.Product portfolio

10.9.VIETUNION ONLINE SERVICES CORPORATION (PAYOO)

10.9.1.Company overview

10.9.2.Company snapshot

10.9.3.Product portfolio

10.10.VNG CORP.

10.10.1.Company overview

10.10.2.Company snapshot

10.10.3.Operating business segments

10.10.4.Product portfolio

10.10.5.Key strategic moves and development

LIST OF TABLES

TABLE 01.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE, 2019–2027 ($BILLION)

TABLE 02.VIETNAM MOBILE PAYMENT MARKET SIZE FOR PROXIMITY PAYMENT, 2019–2027 ($BILLION)

TABLE 03.VIETNAM MOBILE PAYMENT MARKET SIZE FOR REMOTE PAYMENT, 2019–2027 ($BILLION)

TABLE 04.VIETNAM MOBILE PAYMENT MARKET SIZE, BY MODE OF TRANSACTION, 2019–2027 ($BILLION)

TABLE 05.VIETNAM MOBILE PAYMENT MARKET SIZE FOR SHORT MESSAGE SERVICE, 2019–2027 ($BILLION)

TABLE 06.VIETNAM MOBILE PAYMENT MARKET SIZE FOR WIRELESS APPLICATION PROTOCOL, 2019–2027 ($BILLION)

TABLE 07.VIETNAM MOBILE PAYMENT MARKET SIZE FOR NEAR-FIELD COMMUNICATION, 2019–2027 ($BILLION)

TABLE 08.VIETNAM MOBILE PAYMENT MARKET SIZE, BY END USER, 2019–2027 ($BILLION)

TABLE 09.VIETNAM MOBILE PAYMENT MARKET SIZE FOR PERSONAL, 2019–2027 ($BILLION)

TABLE 10.VIETNAM MOBILE PAYMENT MARKET SIZE FOR BUSINESS, 2019–2027 ($BILLION)

TABLE 11.VIETNAM MOBILE PAYMENT MARKET SIZE, BY APPLICATION, 2019–2027 ($BILLION)

TABLE 12.VIETNAM MOBILE PAYMENT MARKET SIZE FOR HOSPITALITY & TOURISM, 2019–2027 ($BILLION)

TABLE 13.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MEDIA & ENTERTAINMENT, 2019–2027 ($BILLION)

TABLE 14.VIETNAM MOBILE PAYMENT MARKET SIZE FOR RETAIL, 2019–2027 ($BILLION)

TABLE 15.VIETNAM MOBILE PAYMENT MARKET SIZE FOR HEALTHCARE, 2019–2027 ($BILLION)

TABLE 16.VIETNAM MOBILE PAYMENT MARKET SIZE FOR ENERGY & UTILITIES, 2019–2027 ($BILLION)

TABLE 17.VIETNAM MOBILE PAYMENT MARKET SIZE FOR IT & TELECOMMUNICATION, 2019–2027 ($BILLION)

TABLE 18.VIETNAM MOBILE PAYMENT MARKET SIZE FOR OTHERS, 2019–2027 ($BILLION)

TABLE 19.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE OF PURCHASE, 2019–2027 ($BILLION)

TABLE 20.VIETNAM MOBILE PAYMENT MARKET SIZE FOR AIRTIME TRANSFER & TOP-UPS, 2019–2027 ($BILLION)

TABLE 21.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MONEY TRANSFERS & PAYMENTS, 2019–2027 ($BILLION)

TABLE 22.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MERCHANDISE & COUPONS, 2019–2027 ($BILLION)

TABLE 23.VIETNAM MOBILE PAYMENT MARKET SIZE FOR TRAVEL & TICKETING, 2019–2027 ($BILLION)

TABLE 24.VIETNAM MOBILE PAYMENT MARKET SIZE FOR OTHERS, 2019–2027 ($BILLION)

TABLE 25.MOVI: COMPANY SNAPSHOT

TABLE 26.MOVI: PRODUCT PORTFOLIO

TABLE 27.M_SERVICE: COMPANY SNAPSHOT

TABLE 28.M_SERVICE: PRODUCT PORTFOLIO

TABLE 29.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS): COMPANY SNAPSHOT

TABLE 30.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS): PRODUCT PORTFOLIO

TABLE 31.NGANLUONG.VN: COMPANY SNAPSHOT

TABLE 32.NGANLUONG.VN: PRODUCT PORTFOLIO

TABLE 33.ONEPAY: COMPANY SNAPSHOT

TABLE 34.ONEPAY: PRODUCT PORTFOLIO

TABLE 35.ORANGE: COMPANY SNAPSHOT

TABLE 36.ORANGE: PRODUCT CATEGORIES

TABLE 37.ORANGE: PRODUCT PORTFOLIO

TABLE 38.PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 39.PAYPAL HOLDINGS, INC.: OPERATING SEGMENTS

TABLE 40.PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 41.SOHAPAY ELECTRONIC PAYMENT TOOL: COMPANY SNAPSHOT

TABLE 42.SOHAPAY ELECTRONIC PAYMENT TOOL: PRODUCT PORTFOLIO

TABLE 43.VIETUNION ONLINE SERVICES CORPORATION: COMPANY SNAPSHOT

TABLE 44.VIETUNION ONLINE SERVICES CORPORATION: PRODUCT PORTFOLIO

TABLE 45.VNG CORP.: COMPANY SNAPSHOT

TABLE 46.VNG CORPORATION: OPERATING SEGMENTS

TABLE 47.VNG CORP.: PRODUCT PORTFOLIO LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS

FIGURE 02.VIETNAM MOBILE PAYMENT MARKET, 2019–2027

FIGURE 03.VIETNAM MOBILE PAYMENT MARKET: TOP IMPACTING FACTOR

FIGURE 04.TOP INVESTMENT POCKETS

FIGURE 05.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS

FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS

FIGURE 07.MODERATE THREAT OF SUBSTITUTES

FIGURE 08.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS

FIGURE 09.HIGH COMPETITIVE RIVALRYS

FIGURE 10.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE, 2019–2027 ($BILLION)

FIGURE 11.VIETNAM MOBILE PAYMENT MARKET SIZE, BY MODE OF TRANSACTION, 2019–2027 ($BILLION)

FIGURE 12.VIETNAM MOBILE PAYMENT MARKET SIZE, BY END USER, 2019–2027 ($BILLION)

FIGURE 13.VIETNAM MOBILE PAYMENT MARKET SIZE, BY APPLICATION, 2019–2027 ($BILLION)

FIGURE 14.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE OF PURCHASE, 2019–2027 ($BILLION)

FIGURE 15.MARKET PLAYER POSITIONING, 2019

FIGURE 16.TOP WINNING STRATEGIES, BY YEAR, 2019–2021

FIGURE 17.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019–2021

FIGURE 18.TOP WINNING STRATEGIES, BY COMPANY, 2019–2021

FIGURE 19.ORANGE: REVENUE, 2018–2020 ($MILLION)

FIGURE 20.ORANGE: REVENUE SHARE BY SEGMENT, 2020 (%)

FIGURE 21.PAYPAL HOLDINGS, INC.: NET SALES, 2017–2019 ($MILLION)

FIGURE 22.PAYPAL HOLDINGS, INC.: REVENUE SHARE, BY SEGMENT (2019)

FIGURE 23.PAYPAL HOLDINGS, INC.: REVENUE SHARE, BY REGION (2019