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Global Programmatic Media Buying Market Research Report 2025
Published Date: May 2025
|
Report Code: QYRE-Auto-10A15880
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Global Programmatic Media Buying Market Research Report 2023
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Global Programmatic Media Buying Market Research Report 2025

Code: QYRE-Auto-10A15880
Report
May 2025
Pages:98
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Rubicon Project
Adroll
Sparcmedia
Choozle
Outbrain
Aarki
Google Ad Manager
Xandr
Single Grain
Hubgen
Lounge Lizard
Disruptive
Amp Agency
DoubleClick(Google)
AdReady(CPXi)
DataXu(Roku)
HUAWEI Ads
TheTradeDesk
Eclicktech

Programmatic Media Buying Market

The global market for Programmatic Media Buying was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Programmatic media buying is a method of purchasing advertising space or media placements using automated, data-driven technologies and algorithms. It allows advertisers to target specific audiences and optimize ad placements in real-time, often through ad exchanges or demand-side platforms.
North American market for Programmatic Media Buying is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Programmatic Media Buying is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Programmatic Media Buying in Big Enterprises is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Programmatic Media Buying include Rubicon Project, Adroll, Sparcmedia, DoubleClick(Google), Choozle, AdReady(CPXi), DataXu(Roku), Outbrain, Aarki, HUAWEI Ads, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Programmatic Media Buying, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Media Buying.
The Programmatic Media Buying market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Programmatic Media Buying market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Media Buying companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Programmatic Media Buying Market Report

Report Metric Details
Report Name Programmatic Media Buying Market
Segment by Type
Segment by Application
  • Big Enterprises
  • SMEs
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Rubicon Project, Adroll, Sparcmedia, DoubleClick(Google), Choozle, AdReady(CPXi), DataXu(Roku), Outbrain, Aarki, HUAWEI Ads, Google Ad Manager, Xandr, TheTradeDesk, Single Grain, Hubgen, Lounge Lizard, Disruptive, AMP Agency, Eclicktech
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Programmatic Media Buying company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Programmatic Media Buying Market report?

Ans: The main players in the Programmatic Media Buying Market are Rubicon Project, Adroll, Sparcmedia, DoubleClick(Google), Choozle, AdReady(CPXi), DataXu(Roku), Outbrain, Aarki, HUAWEI Ads, Google Ad Manager, Xandr, TheTradeDesk, Single Grain, Hubgen, Lounge Lizard, Disruptive, AMP Agency, Eclicktech

What are the Application segmentation covered in the Programmatic Media Buying Market report?

Ans: The Applications covered in the Programmatic Media Buying Market report are Big Enterprises, SMEs

What are the Type segmentation covered in the Programmatic Media Buying Market report?

Ans: The Types covered in the Programmatic Media Buying Market report are Real-Time Bidding (RTB), Private Marketplace (PMP), Programmatic Direct

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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Media Buying Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Real-Time Bidding (RTB)
1.2.3 Private Marketplace (PMP)
1.2.4 Programmatic Direct
1.3 Market by Application
1.3.1 Global Programmatic Media Buying Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Big Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Media Buying Market Perspective (2020-2031)
2.2 Global Programmatic Media Buying Growth Trends by Region
2.2.1 Global Programmatic Media Buying Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Programmatic Media Buying Historic Market Size by Region (2020-2025)
2.2.3 Programmatic Media Buying Forecasted Market Size by Region (2026-2031)
2.3 Programmatic Media Buying Market Dynamics
2.3.1 Programmatic Media Buying Industry Trends
2.3.2 Programmatic Media Buying Market Drivers
2.3.3 Programmatic Media Buying Market Challenges
2.3.4 Programmatic Media Buying Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Media Buying Players by Revenue
3.1.1 Global Top Programmatic Media Buying Players by Revenue (2020-2025)
3.1.2 Global Programmatic Media Buying Revenue Market Share by Players (2020-2025)
3.2 Global Programmatic Media Buying Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Programmatic Media Buying Revenue
3.4 Global Programmatic Media Buying Market Concentration Ratio
3.4.1 Global Programmatic Media Buying Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Media Buying Revenue in 2024
3.5 Global Key Players of Programmatic Media Buying Head office and Area Served
3.6 Global Key Players of Programmatic Media Buying, Product and Application
3.7 Global Key Players of Programmatic Media Buying, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Media Buying Breakdown Data by Type
4.1 Global Programmatic Media Buying Historic Market Size by Type (2020-2025)
4.2 Global Programmatic Media Buying Forecasted Market Size by Type (2026-2031)
5 Programmatic Media Buying Breakdown Data by Application
5.1 Global Programmatic Media Buying Historic Market Size by Application (2020-2025)
5.2 Global Programmatic Media Buying Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Programmatic Media Buying Market Size (2020-2031)
6.2 North America Programmatic Media Buying Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Programmatic Media Buying Market Size by Country (2020-2025)
6.4 North America Programmatic Media Buying Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Programmatic Media Buying Market Size (2020-2031)
7.2 Europe Programmatic Media Buying Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Programmatic Media Buying Market Size by Country (2020-2025)
7.4 Europe Programmatic Media Buying Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Media Buying Market Size (2020-2031)
8.2 Asia-Pacific Programmatic Media Buying Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Programmatic Media Buying Market Size by Region (2020-2025)
8.4 Asia-Pacific Programmatic Media Buying Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Programmatic Media Buying Market Size (2020-2031)
9.2 Latin America Programmatic Media Buying Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Programmatic Media Buying Market Size by Country (2020-2025)
9.4 Latin America Programmatic Media Buying Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Media Buying Market Size (2020-2031)
10.2 Middle East & Africa Programmatic Media Buying Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Programmatic Media Buying Market Size by Country (2020-2025)
10.4 Middle East & Africa Programmatic Media Buying Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Rubicon Project
11.1.1 Rubicon Project Company Details
11.1.2 Rubicon Project Business Overview
11.1.3 Rubicon Project Programmatic Media Buying Introduction
11.1.4 Rubicon Project Revenue in Programmatic Media Buying Business (2020-2025)
11.1.5 Rubicon Project Recent Development
11.2 Adroll
11.2.1 Adroll Company Details
11.2.2 Adroll Business Overview
11.2.3 Adroll Programmatic Media Buying Introduction
11.2.4 Adroll Revenue in Programmatic Media Buying Business (2020-2025)
11.2.5 Adroll Recent Development
11.3 Sparcmedia
11.3.1 Sparcmedia Company Details
11.3.2 Sparcmedia Business Overview
11.3.3 Sparcmedia Programmatic Media Buying Introduction
11.3.4 Sparcmedia Revenue in Programmatic Media Buying Business (2020-2025)
11.3.5 Sparcmedia Recent Development
11.4 DoubleClick(Google)
11.4.1 DoubleClick(Google) Company Details
11.4.2 DoubleClick(Google) Business Overview
11.4.3 DoubleClick(Google) Programmatic Media Buying Introduction
11.4.4 DoubleClick(Google) Revenue in Programmatic Media Buying Business (2020-2025)
11.4.5 DoubleClick(Google) Recent Development
11.5 Choozle
11.5.1 Choozle Company Details
11.5.2 Choozle Business Overview
11.5.3 Choozle Programmatic Media Buying Introduction
11.5.4 Choozle Revenue in Programmatic Media Buying Business (2020-2025)
11.5.5 Choozle Recent Development
11.6 AdReady(CPXi)
11.6.1 AdReady(CPXi) Company Details
11.6.2 AdReady(CPXi) Business Overview
11.6.3 AdReady(CPXi) Programmatic Media Buying Introduction
11.6.4 AdReady(CPXi) Revenue in Programmatic Media Buying Business (2020-2025)
11.6.5 AdReady(CPXi) Recent Development
11.7 DataXu(Roku)
11.7.1 DataXu(Roku) Company Details
11.7.2 DataXu(Roku) Business Overview
11.7.3 DataXu(Roku) Programmatic Media Buying Introduction
11.7.4 DataXu(Roku) Revenue in Programmatic Media Buying Business (2020-2025)
11.7.5 DataXu(Roku) Recent Development
11.8 Outbrain
11.8.1 Outbrain Company Details
11.8.2 Outbrain Business Overview
11.8.3 Outbrain Programmatic Media Buying Introduction
11.8.4 Outbrain Revenue in Programmatic Media Buying Business (2020-2025)
11.8.5 Outbrain Recent Development
11.9 Aarki
11.9.1 Aarki Company Details
11.9.2 Aarki Business Overview
11.9.3 Aarki Programmatic Media Buying Introduction
11.9.4 Aarki Revenue in Programmatic Media Buying Business (2020-2025)
11.9.5 Aarki Recent Development
11.10 HUAWEI Ads
11.10.1 HUAWEI Ads Company Details
11.10.2 HUAWEI Ads Business Overview
11.10.3 HUAWEI Ads Programmatic Media Buying Introduction
11.10.4 HUAWEI Ads Revenue in Programmatic Media Buying Business (2020-2025)
11.10.5 HUAWEI Ads Recent Development
11.11 Google Ad Manager
11.11.1 Google Ad Manager Company Details
11.11.2 Google Ad Manager Business Overview
11.11.3 Google Ad Manager Programmatic Media Buying Introduction
11.11.4 Google Ad Manager Revenue in Programmatic Media Buying Business (2020-2025)
11.11.5 Google Ad Manager Recent Development
11.12 Xandr
11.12.1 Xandr Company Details
11.12.2 Xandr Business Overview
11.12.3 Xandr Programmatic Media Buying Introduction
11.12.4 Xandr Revenue in Programmatic Media Buying Business (2020-2025)
11.12.5 Xandr Recent Development
11.13 TheTradeDesk
11.13.1 TheTradeDesk Company Details
11.13.2 TheTradeDesk Business Overview
11.13.3 TheTradeDesk Programmatic Media Buying Introduction
11.13.4 TheTradeDesk Revenue in Programmatic Media Buying Business (2020-2025)
11.13.5 TheTradeDesk Recent Development
11.14 Single Grain
11.14.1 Single Grain Company Details
11.14.2 Single Grain Business Overview
11.14.3 Single Grain Programmatic Media Buying Introduction
11.14.4 Single Grain Revenue in Programmatic Media Buying Business (2020-2025)
11.14.5 Single Grain Recent Development
11.15 Hubgen
11.15.1 Hubgen Company Details
11.15.2 Hubgen Business Overview
11.15.3 Hubgen Programmatic Media Buying Introduction
11.15.4 Hubgen Revenue in Programmatic Media Buying Business (2020-2025)
11.15.5 Hubgen Recent Development
11.16 Lounge Lizard
11.16.1 Lounge Lizard Company Details
11.16.2 Lounge Lizard Business Overview
11.16.3 Lounge Lizard Programmatic Media Buying Introduction
11.16.4 Lounge Lizard Revenue in Programmatic Media Buying Business (2020-2025)
11.16.5 Lounge Lizard Recent Development
11.17 Disruptive
11.17.1 Disruptive Company Details
11.17.2 Disruptive Business Overview
11.17.3 Disruptive Programmatic Media Buying Introduction
11.17.4 Disruptive Revenue in Programmatic Media Buying Business (2020-2025)
11.17.5 Disruptive Recent Development
11.18 AMP Agency
11.18.1 AMP Agency Company Details
11.18.2 AMP Agency Business Overview
11.18.3 AMP Agency Programmatic Media Buying Introduction
11.18.4 AMP Agency Revenue in Programmatic Media Buying Business (2020-2025)
11.18.5 AMP Agency Recent Development
11.19 Eclicktech
11.19.1 Eclicktech Company Details
11.19.2 Eclicktech Business Overview
11.19.3 Eclicktech Programmatic Media Buying Introduction
11.19.4 Eclicktech Revenue in Programmatic Media Buying Business (2020-2025)
11.19.5 Eclicktech Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
Rubicon Project
Adroll
Sparcmedia
Choozle
Outbrain
Aarki
Google Ad Manager
Xandr
Single Grain
Hubgen
Lounge Lizard
Disruptive
Amp Agency
DoubleClick(Google)
AdReady(CPXi)
DataXu(Roku)
HUAWEI Ads
TheTradeDesk
Eclicktech
List of Tables
 Table 1. Global Programmatic Media Buying Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Real-Time Bidding (RTB)
 Table 3. Key Players of Private Marketplace (PMP)
 Table 4. Key Players of Programmatic Direct
 Table 5. Global Programmatic Media Buying Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Programmatic Media Buying Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Programmatic Media Buying Market Size by Region (2020-2025) & (US$ Million)
 Table 8. Global Programmatic Media Buying Market Share by Region (2020-2025)
 Table 9. Global Programmatic Media Buying Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 10. Global Programmatic Media Buying Market Share by Region (2026-2031)
 Table 11. Programmatic Media Buying Market Trends
 Table 12. Programmatic Media Buying Market Drivers
 Table 13. Programmatic Media Buying Market Challenges
 Table 14. Programmatic Media Buying Market Restraints
 Table 15. Global Programmatic Media Buying Revenue by Players (2020-2025) & (US$ Million)
 Table 16. Global Programmatic Media Buying Market Share by Players (2020-2025)
 Table 17. Global Top Programmatic Media Buying Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Media Buying as of 2024)
 Table 18. Ranking of Global Top Programmatic Media Buying Companies by Revenue (US$ Million) in 2024
 Table 19. Global 5 Largest Players Market Share by Programmatic Media Buying Revenue (CR5 and HHI) & (2020-2025)
 Table 20. Global Key Players of Programmatic Media Buying, Headquarters and Area Served
 Table 21. Global Key Players of Programmatic Media Buying, Product and Application
 Table 22. Global Key Players of Programmatic Media Buying, Date of Enter into This Industry
 Table 23. Mergers & Acquisitions, Expansion Plans
 Table 24. Global Programmatic Media Buying Market Size by Type (2020-2025) & (US$ Million)
 Table 25. Global Programmatic Media Buying Revenue Market Share by Type (2020-2025)
 Table 26. Global Programmatic Media Buying Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 27. Global Programmatic Media Buying Revenue Market Share by Type (2026-2031)
 Table 28. Global Programmatic Media Buying Market Size by Application (2020-2025) & (US$ Million)
 Table 29. Global Programmatic Media Buying Revenue Market Share by Application (2020-2025)
 Table 30. Global Programmatic Media Buying Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 31. Global Programmatic Media Buying Revenue Market Share by Application (2026-2031)
 Table 32. North America Programmatic Media Buying Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 33. North America Programmatic Media Buying Market Size by Country (2020-2025) & (US$ Million)
 Table 34. North America Programmatic Media Buying Market Size by Country (2026-2031) & (US$ Million)
 Table 35. Europe Programmatic Media Buying Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 36. Europe Programmatic Media Buying Market Size by Country (2020-2025) & (US$ Million)
 Table 37. Europe Programmatic Media Buying Market Size by Country (2026-2031) & (US$ Million)
 Table 38. Asia-Pacific Programmatic Media Buying Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 39. Asia-Pacific Programmatic Media Buying Market Size by Region (2020-2025) & (US$ Million)
 Table 40. Asia-Pacific Programmatic Media Buying Market Size by Region (2026-2031) & (US$ Million)
 Table 41. Latin America Programmatic Media Buying Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 42. Latin America Programmatic Media Buying Market Size by Country (2020-2025) & (US$ Million)
 Table 43. Latin America Programmatic Media Buying Market Size by Country (2026-2031) & (US$ Million)
 Table 44. Middle East & Africa Programmatic Media Buying Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 45. Middle East & Africa Programmatic Media Buying Market Size by Country (2020-2025) & (US$ Million)
 Table 46. Middle East & Africa Programmatic Media Buying Market Size by Country (2026-2031) & (US$ Million)
 Table 47. Rubicon Project Company Details
 Table 48. Rubicon Project Business Overview
 Table 49. Rubicon Project Programmatic Media Buying Product
 Table 50. Rubicon Project Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 51. Rubicon Project Recent Development
 Table 52. Adroll Company Details
 Table 53. Adroll Business Overview
 Table 54. Adroll Programmatic Media Buying Product
 Table 55. Adroll Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 56. Adroll Recent Development
 Table 57. Sparcmedia Company Details
 Table 58. Sparcmedia Business Overview
 Table 59. Sparcmedia Programmatic Media Buying Product
 Table 60. Sparcmedia Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 61. Sparcmedia Recent Development
 Table 62. DoubleClick(Google) Company Details
 Table 63. DoubleClick(Google) Business Overview
 Table 64. DoubleClick(Google) Programmatic Media Buying Product
 Table 65. DoubleClick(Google) Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 66. DoubleClick(Google) Recent Development
 Table 67. Choozle Company Details
 Table 68. Choozle Business Overview
 Table 69. Choozle Programmatic Media Buying Product
 Table 70. Choozle Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 71. Choozle Recent Development
 Table 72. AdReady(CPXi) Company Details
 Table 73. AdReady(CPXi) Business Overview
 Table 74. AdReady(CPXi) Programmatic Media Buying Product
 Table 75. AdReady(CPXi) Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 76. AdReady(CPXi) Recent Development
 Table 77. DataXu(Roku) Company Details
 Table 78. DataXu(Roku) Business Overview
 Table 79. DataXu(Roku) Programmatic Media Buying Product
 Table 80. DataXu(Roku) Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 81. DataXu(Roku) Recent Development
 Table 82. Outbrain Company Details
 Table 83. Outbrain Business Overview
 Table 84. Outbrain Programmatic Media Buying Product
 Table 85. Outbrain Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 86. Outbrain Recent Development
 Table 87. Aarki Company Details
 Table 88. Aarki Business Overview
 Table 89. Aarki Programmatic Media Buying Product
 Table 90. Aarki Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 91. Aarki Recent Development
 Table 92. HUAWEI Ads Company Details
 Table 93. HUAWEI Ads Business Overview
 Table 94. HUAWEI Ads Programmatic Media Buying Product
 Table 95. HUAWEI Ads Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 96. HUAWEI Ads Recent Development
 Table 97. Google Ad Manager Company Details
 Table 98. Google Ad Manager Business Overview
 Table 99. Google Ad Manager Programmatic Media Buying Product
 Table 100. Google Ad Manager Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 101. Google Ad Manager Recent Development
 Table 102. Xandr Company Details
 Table 103. Xandr Business Overview
 Table 104. Xandr Programmatic Media Buying Product
 Table 105. Xandr Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 106. Xandr Recent Development
 Table 107. TheTradeDesk Company Details
 Table 108. TheTradeDesk Business Overview
 Table 109. TheTradeDesk Programmatic Media Buying Product
 Table 110. TheTradeDesk Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 111. TheTradeDesk Recent Development
 Table 112. Single Grain Company Details
 Table 113. Single Grain Business Overview
 Table 114. Single Grain Programmatic Media Buying Product
 Table 115. Single Grain Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 116. Single Grain Recent Development
 Table 117. Hubgen Company Details
 Table 118. Hubgen Business Overview
 Table 119. Hubgen Programmatic Media Buying Product
 Table 120. Hubgen Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 121. Hubgen Recent Development
 Table 122. Lounge Lizard Company Details
 Table 123. Lounge Lizard Business Overview
 Table 124. Lounge Lizard Programmatic Media Buying Product
 Table 125. Lounge Lizard Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 126. Lounge Lizard Recent Development
 Table 127. Disruptive Company Details
 Table 128. Disruptive Business Overview
 Table 129. Disruptive Programmatic Media Buying Product
 Table 130. Disruptive Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 131. Disruptive Recent Development
 Table 132. AMP Agency Company Details
 Table 133. AMP Agency Business Overview
 Table 134. AMP Agency Programmatic Media Buying Product
 Table 135. AMP Agency Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 136. AMP Agency Recent Development
 Table 137. Eclicktech Company Details
 Table 138. Eclicktech Business Overview
 Table 139. Eclicktech Programmatic Media Buying Product
 Table 140. Eclicktech Revenue in Programmatic Media Buying Business (2020-2025) & (US$ Million)
 Table 141. Eclicktech Recent Development
 Table 142. Research Programs/Design for This Report
 Table 143. Key Data Information from Secondary Sources
 Table 144. Key Data Information from Primary Sources
 Table 145. Authors List of This Report


List of Figures
 Figure 1. Programmatic Media Buying Picture
 Figure 2. Global Programmatic Media Buying Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Programmatic Media Buying Market Share by Type: 2024 VS 2031
 Figure 4. Real-Time Bidding (RTB) Features
 Figure 5. Private Marketplace (PMP) Features
 Figure 6. Programmatic Direct Features
 Figure 7. Global Programmatic Media Buying Market Size by Application (2020-2031) & (US$ Million)
 Figure 8. Global Programmatic Media Buying Market Share by Application: 2024 VS 2031
 Figure 9. Big Enterprises Case Studies
 Figure 10. SMEs Case Studies
 Figure 11. Programmatic Media Buying Report Years Considered
 Figure 12. Global Programmatic Media Buying Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 13. Global Programmatic Media Buying Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 14. Global Programmatic Media Buying Market Share by Region: 2024 VS 2031
 Figure 15. Global Programmatic Media Buying Market Share by Players in 2024
 Figure 16. Global Top Programmatic Media Buying Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Media Buying as of 2024)
 Figure 17. The Top 10 and 5 Players Market Share by Programmatic Media Buying Revenue in 2024
 Figure 18. North America Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 19. North America Programmatic Media Buying Market Share by Country (2020-2031)
 Figure 20. United States Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. Canada Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Europe Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Programmatic Media Buying Market Share by Country (2020-2031)
 Figure 24. Germany Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. France Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. U.K. Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Italy Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Russia Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Nordic Countries Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Asia-Pacific Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Programmatic Media Buying Market Share by Region (2020-2031)
 Figure 32. China Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Japan Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. South Korea Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Southeast Asia Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. India Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Australia Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Latin America Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Programmatic Media Buying Market Share by Country (2020-2031)
 Figure 40. Mexico Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Brazil Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Middle East & Africa Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Programmatic Media Buying Market Share by Country (2020-2031)
 Figure 44. Turkey Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Saudi Arabia Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. UAE Programmatic Media Buying Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Rubicon Project Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 48. Adroll Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 49. Sparcmedia Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 50. DoubleClick(Google) Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 51. Choozle Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 52. AdReady(CPXi) Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 53. DataXu(Roku) Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 54. Outbrain Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 55. Aarki Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 56. HUAWEI Ads Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 57. Google Ad Manager Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 58. Xandr Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 59. TheTradeDesk Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 60. Single Grain Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 61. Hubgen Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 62. Lounge Lizard Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 63. Disruptive Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 64. AMP Agency Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 65. Eclicktech Revenue Growth Rate in Programmatic Media Buying Business (2020-2025)
 Figure 66. Bottom-up and Top-down Approaches for This Report
 Figure 67. Data Triangulation
 Figure 68. Key Executives Interviewed
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