List of Tables
Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Desktop Display
Table 3. Key Players of Desktop Video
Table 4. Key Players of Mobile Display
Table 5. Key Players of Mobile Video
Table 6. Global Programmatic Advertising Platform Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 7. Global Programmatic Advertising Platform Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 8. Global Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
Table 9. Global Programmatic Advertising Platform Market Share by Region (2019-2024)
Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 11. Global Programmatic Advertising Platform Market Share by Region (2025-2030)
Table 12. Programmatic Advertising Platform Market Trends
Table 13. Programmatic Advertising Platform Market Drivers
Table 14. Programmatic Advertising Platform Market Challenges
Table 15. Programmatic Advertising Platform Market Restraints
Table 16. Global Programmatic Advertising Platform Revenue by Players (2019-2024) & (US$ Million)
Table 17. Global Programmatic Advertising Platform Market Share by Players (2019-2024)
Table 18. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
Table 19. Ranking of Global Top Programmatic Advertising Platform Companies by Revenue (US$ Million) in 2023
Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2019-2024)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Programmatic Advertising Platform Product Solution and Service
Table 23. Date of Enter into Programmatic Advertising Platform Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2019-2024)
Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2025-2030)
Table 29. Global Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 30. Global Programmatic Advertising Platform Revenue Market Share by Application (2019-2024)
Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 32. Global Programmatic Advertising Platform Revenue Market Share by Application (2025-2030)
Table 33. North America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 34. North America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 35. North America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 36. Europe Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. Europe Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 38. Europe Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 39. Asia-Pacific Programmatic Advertising Platform Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 40. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
Table 41. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2025-2030) & (US$ Million)
Table 42. Latin America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 43. Latin America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 44. Latin America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 45. Middle East & Africa Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 47. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 48. AppNexus Inc. Company Detail
Table 49. AppNexus Inc. Business Overview
Table 50. AppNexus Inc. Programmatic Advertising Platform Product
Table 51. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 52. AppNexus Inc. Recent Development
Table 53. AOL Inc. (Verizon Communications Inc.) Company Detail
Table 54. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 55. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
Table 56. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 57. AOL Inc. (Verizon Communications Inc.) Recent Development
Table 58. Yahoo! Inc. Company Detail
Table 59. Yahoo! Inc. Business Overview
Table 60. Yahoo! Inc. Programmatic Advertising Platform Product
Table 61. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 62. Yahoo! Inc. Recent Development
Table 63. DataXu Inc. Company Detail
Table 64. DataXu Inc. Business Overview
Table 65. DataXu Inc. Programmatic Advertising Platform Product
Table 66. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 67. DataXu Inc. Recent Development
Table 68. Adroll.com Company Detail
Table 69. Adroll.com Business Overview
Table 70. Adroll.com Programmatic Advertising Platform Product
Table 71. Adroll.com Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 72. Adroll.com Recent Development
Table 73. Google Inc. (Doubleclick) Company Detail
Table 74. Google Inc. (Doubleclick) Business Overview
Table 75. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
Table 76. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 77. Google Inc. (Doubleclick) Recent Development
Table 78. Adobe Systems Incorporated Company Detail
Table 79. Adobe Systems Incorporated Business Overview
Table 80. Adobe Systems Incorporated Programmatic Advertising Platform Product
Table 81. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 82. Adobe Systems Incorporated Recent Development
Table 83. Rubicon Project Inc. Company Detail
Table 84. Rubicon Project Inc. Business Overview
Table 85. Rubicon Project Inc. Programmatic Advertising Platform Product
Table 86. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 87. Rubicon Project Inc. Recent Development
Table 88. Rocket Fuel Inc. Company Detail
Table 89. Rocket Fuel Inc. Business Overview
Table 90. Rocket Fuel Inc. Programmatic Advertising Platform Product
Table 91. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 92. Rocket Fuel Inc. Recent Development
Table 93. MediaMath Inc. Company Detail
Table 94. MediaMath Inc. Business Overview
Table 95. MediaMath Inc. Programmatic Advertising Platform Product
Table 96. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 97. MediaMath Inc. Recent Development
Table 98. IPONWEB Holding Limited (BidSwitch) Company Detail
Table 99. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 100. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
Table 101. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 102. IPONWEB Holding Limited (BidSwitch) Recent Development
Table 103. Between Digital Company Detail
Table 104. Between Digital Business Overview
Table 105. Between Digital Programmatic Advertising Platform Product
Table 106. Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 107. Between Digital Recent Development
Table 108. Fluct Company Detail
Table 109. Fluct Business Overview
Table 110. Fluct Programmatic Advertising Platform Product
Table 111. Fluct Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 112. Fluct Recent Development
Table 113. Adform Company Detail
Table 114. Adform Business Overview
Table 115. Adform Programmatic Advertising Platform Product
Table 116. Adform Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 117. Adform Recent Development
Table 118. The Trade Desk Company Detail
Table 119. The Trade Desk Business Overview
Table 120. The Trade Desk Programmatic Advertising Platform Product
Table 121. The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 122. The Trade Desk Recent Development
Table 123. Turn Inc. Company Detail
Table 124. Turn Inc. Business Overview
Table 125. Turn Inc. Programmatic Advertising Platform Product
Table 126. Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 127. Turn Inc. Recent Development
Table 128. Beeswax Company Detail
Table 129. Beeswax Business Overview
Table 130. Beeswax Programmatic Advertising Platform Product
Table 131. Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 132. Beeswax Recent Development
Table 133. Connexity, Inc. Company Detail
Table 134. Connexity, Inc. Business Overview
Table 135. Connexity, Inc. Programmatic Advertising Platform Product
Table 136. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 137. Connexity, Inc. Recent Development
Table 138. Centro, Inc. Company Detail
Table 139. Centro, Inc. Business Overview
Table 140. Centro, Inc. Programmatic Advertising Platform Product
Table 141. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 142. Centro, Inc. Recent Development
Table 143. RadiumOne, Inc. Company Detail
Table 144. RadiumOne, Inc. Business Overview
Table 145. RadiumOne, Inc. Programmatic Advertising Platform Product
Table 146. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 147. RadiumOne, Inc. Recent Development
Table 148. Research Programs/Design for This Report
Table 149. Key Data Information from Secondary Sources
Table 150. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Programmatic Advertising Platform Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Programmatic Advertising Platform Market Share by Type: 2023 VS 2030
Figure 3. Desktop Display Features
Figure 4. Desktop Video Features
Figure 5. Mobile Display Features
Figure 6. Mobile Video Features
Figure 7. Global Programmatic Advertising Platform Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 8. Global Programmatic Advertising Platform Market Share by Application: 2023 VS 2030
Figure 9. Governance Case Studies
Figure 10. Commerical Case Studies
Figure 11. Others Case Studies
Figure 12. Programmatic Advertising Platform Report Years Considered
Figure 13. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 14. Global Programmatic Advertising Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 15. Global Programmatic Advertising Platform Market Share by Region: 2023 VS 2030
Figure 16. Global Programmatic Advertising Platform Market Share by Players in 2023
Figure 17. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
Figure 18. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2023
Figure 19. North America Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. North America Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 21. United States Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 22. Canada Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. Europe Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Europe Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 25. Germany Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. France Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. U.K. Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Italy Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Russia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Asia-Pacific Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Asia-Pacific Programmatic Advertising Platform Market Share by Region (2019-2030)
Figure 33. China Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Japan Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. South Korea Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. India Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Australia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Latin America Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Latin America Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 41. Mexico Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Brazil Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Middle East & Africa Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Middle East & Africa Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 45. Turkey Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 48. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 49. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 50. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 51. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 52. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 53. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 54. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 55. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 56. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 57. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 58. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 59. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 60. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 61. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 62. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 63. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 64. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 65. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 66. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed