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Global Programmatic Advertising Platform Market Insights, Forecast to 2030
Published Date: December 2024
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Report Code: QYRE-Auto-9N6139
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Global Programmatic Advertising Platform Market Insights Forecast to 2028
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Global Programmatic Advertising Platform Market Insights, Forecast to 2030

Code: QYRE-Auto-9N6139
Report
December 2024
Pages:129
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Programmatic Advertising Platform Market Size

The global Programmatic Advertising Platform market is projected to grow from US$ 6761.9 million in 2024 to US$ 14250 million by 2030, at a Compound Annual Growth Rate (CAGR) of 13.2% during the forecast period.

Programmatic Advertising Platform Market

Programmatic Advertising Platform Market

It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
Market Analysis and Insights: Global Programmatic Advertising Platform Market
The US & Canada market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc. and Rocket Fuel Inc., etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Programmatic Advertising Platform is widely used in various fields, such as Governance, Commerical and Others,, etc. Governance provides greatest supports to the Programmatic Advertising Platform industry development. In 2023, global % revenue of Programmatic Advertising Platform went into Governance filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Programmatic Advertising Platform market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Programmatic Advertising Platform, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Programmatic Advertising Platform, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Programmatic Advertising Platform revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Programmatic Advertising Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Programmatic Advertising Platform revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation

Scope of Programmatic Advertising Platform Market Report

Report Metric Details
Report Name Programmatic Advertising Platform Market
Accounted market size in 2024 US$ 6761.9 million
Forecasted market size in 2030 US$ 14250 million
CAGR 13.2
Base Year 2024
Forecasted years 2025 - 2030
Segment by Type
  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video
Segment by Application
  • Governance
  • Commerical
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Revenue of Programmatic Advertising Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Programmatic Advertising Platform companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
  • Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
  • Chapter 8: China by Type, and by Application, revenue for each segment.
  • Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
  • Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
  • Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Programmatic Advertising Platform revenue, gross margin, and recent development, etc.
  • Chapter 12: Analyst's Viewpoints/Conclusions

FAQ for this report

How fast is Programmatic Advertising Platform Market growing?

Ans: The Programmatic Advertising Platform Market witnessing a CAGR of 13.2 during the forecast period 2025-2030.

What is the Programmatic Advertising Platform Market size in 2030?

Ans: The Programmatic Advertising Platform Market size in 2030 will be US$ 14250 million.

Who are the main players in the Programmatic Advertising Platform Market report?

Ans: The main players in the Programmatic Advertising Platform Market are AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.

What are the Application segmentation covered in the Programmatic Advertising Platform Market report?

Ans: The Applications covered in the Programmatic Advertising Platform Market report are Governance, Commerical, Others

What are the Type segmentation covered in the Programmatic Advertising Platform Market report?

Ans: The Types covered in the Programmatic Advertising Platform Market report are Desktop Display, Desktop Video, Mobile Display, Mobile Video

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Advertising Platform Market Perspective (2019-2030)
2.2 Global Programmatic Advertising Platform Growth Trends by Region
2.2.1 Programmatic Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Programmatic Advertising Platform by Players
3.1.1 Global Programmatic Advertising Platform Revenue by Players (2019-2024)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Programmatic Advertising Platform, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2023
3.5 Global Key Players of Programmatic Advertising Platform Head office and Area Served
3.6 Global Key Players of Programmatic Advertising Platform, Product and Application
3.7 Global Key Players of Programmatic Advertising Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2025-2030)
5 Programmatic Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Advertising Platform Market Size (2019-2030)
6.2 North America Programmatic Advertising Platform Market Size by Type
6.2.1 North America Programmatic Advertising Platform Market Size by Type (2019-2024)
6.2.2 North America Programmatic Advertising Platform Market Size by Type (2025-2030)
6.2.3 North America Programmatic Advertising Platform Market Share by Type (2019-2030)
6.3 North America Programmatic Advertising Platform Market Size by Application
6.3.1 North America Programmatic Advertising Platform Market Size by Application (2019-2024)
6.3.2 North America Programmatic Advertising Platform Market Size by Application (2025-2030)
6.3.3 North America Programmatic Advertising Platform Market Share by Application (2019-2030)
6.4 North America Programmatic Advertising Platform Market Size by Country
6.4.1 North America Programmatic Advertising Platform Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Programmatic Advertising Platform Market Size by Country (2019-2024)
6.4.3 North America Programmatic Advertising Platform Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Programmatic Advertising Platform Market Size (2019-2030)
7.2 Europe Programmatic Advertising Platform Market Size by Type
7.2.1 Europe Programmatic Advertising Platform Market Size by Type (2019-2024)
7.2.2 Europe Programmatic Advertising Platform Market Size by Type (2025-2030)
7.2.3 Europe Programmatic Advertising Platform Market Share by Type (2019-2030)
7.3 Europe Programmatic Advertising Platform Market Size by Application
7.3.1 Europe Programmatic Advertising Platform Market Size by Application (2019-2024)
7.3.2 Europe Programmatic Advertising Platform Market Size by Application (2025-2030)
7.3.3 Europe Programmatic Advertising Platform Market Share by Application (2019-2030)
7.4 Europe Programmatic Advertising Platform Market Size by Country
7.4.1 Europe Programmatic Advertising Platform Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Programmatic Advertising Platform Market Size by Country (2019-2024)
7.4.3 Europe Programmatic Advertising Platform Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Programmatic Advertising Platform Market Size (2019-2030)
8.2 China Programmatic Advertising Platform Market Size by Type
8.2.1 China Programmatic Advertising Platform Market Size by Type (2019-2024)
8.2.2 China Programmatic Advertising Platform Market Size by Type (2025-2030)
8.2.3 China Programmatic Advertising Platform Market Share by Type (2019-2030)
8.3 China Programmatic Advertising Platform Market Size by Application
8.3.1 China Programmatic Advertising Platform Market Size by Application (2019-2024)
8.3.2 China Programmatic Advertising Platform Market Size by Application (2025-2030)
8.3.3 China Programmatic Advertising Platform Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Programmatic Advertising Platform Market Size (2019-2030)
9.2 Asia Programmatic Advertising Platform Market Size by Type
9.2.1 Asia Programmatic Advertising Platform Market Size by Type (2019-2024)
9.2.2 Asia Programmatic Advertising Platform Market Size by Type (2025-2030)
9.2.3 Asia Programmatic Advertising Platform Market Share by Type (2019-2030)
9.3 Asia Programmatic Advertising Platform Market Size by Application
9.3.1 Asia Programmatic Advertising Platform Market Size by Application (2019-2024)
9.3.2 Asia Programmatic Advertising Platform Market Size by Application (2025-2030)
9.3.3 Asia Programmatic Advertising Platform Market Share by Application (2019-2030)
9.4 Asia Programmatic Advertising Platform Market Size by Region
9.4.1 Asia Programmatic Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Programmatic Advertising Platform Market Size by Region (2019-2024)
9.4.3 Asia Programmatic Advertising Platform Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type
10.2.1 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application
10.3.1 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country
10.4.1 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Details
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.1.5 AppNexus Inc. Recent Developments
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Details
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.3.5 Yahoo! Inc. Recent Developments
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Details
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.4.5 DataXu Inc. Recent Developments
11.5 Adroll.com
11.5.1 Adroll.com Company Details
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2019-2024)
11.5.5 Adroll.com Recent Developments
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Details
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.6.5 Google Inc. (Doubleclick) Recent Developments
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Details
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024)
11.7.5 Adobe Systems Incorporated Recent Developments
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Details
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.8.5 Rubicon Project Inc. Recent Developments
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Details
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.9.5 Rocket Fuel Inc. Recent Developments
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Details
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.10.5 MediaMath Inc. Recent Developments
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
11.12 Between Digital
11.12.1 Between Digital Company Details
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024)
11.12.5 Between Digital Recent Developments
11.13 Fluct
11.13.1 Fluct Company Details
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2019-2024)
11.13.5 Fluct Recent Developments
11.14 Adform
11.14.1 Adform Company Details
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2019-2024)
11.14.5 Adform Recent Developments
11.15 The Trade Desk
11.15.1 The Trade Desk Company Details
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024)
11.15.5 The Trade Desk Recent Developments
11.16 Turn Inc.
11.16.1 Turn Inc. Company Details
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.16.5 Turn Inc. Recent Developments
11.17 Beeswax
11.17.1 Beeswax Company Details
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024)
11.17.5 Beeswax Recent Developments
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Details
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.18.5 Connexity, Inc. Recent Developments
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Details
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.19.5 Centro, Inc. Recent Developments
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Details
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.20.5 RadiumOne, Inc. Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
    Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030
    Table 2. Key Players of Desktop Display
    Table 3. Key Players of Desktop Video
    Table 4. Key Players of Mobile Display
    Table 5. Key Players of Mobile Video
    Table 6. Global Programmatic Advertising Platform Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030
    Table 7. Global Programmatic Advertising Platform Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 8. Global Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
    Table 9. Global Programmatic Advertising Platform Market Share by Region (2019-2024)
    Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 11. Global Programmatic Advertising Platform Market Share by Region (2025-2030)
    Table 12. Programmatic Advertising Platform Market Trends
    Table 13. Programmatic Advertising Platform Market Drivers
    Table 14. Programmatic Advertising Platform Market Challenges
    Table 15. Programmatic Advertising Platform Market Restraints
    Table 16. Global Programmatic Advertising Platform Revenue by Players (2019-2024) & (US$ Million)
    Table 17. Global Programmatic Advertising Platform Revenue Share by Players (2019-2024)
    Table 18. Global Top Programmatic Advertising Platform by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
    Table 19. Global Programmatic Advertising Platform Industry Ranking 2022 VS 2023 VS 2024
    Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2019-2024)
    Table 21. Global Key Players of Programmatic Advertising Platform, Headquarters and Area Served
    Table 22. Global Key Players of Programmatic Advertising Platform, Product and Application
    Table 23. Global Key Players of Programmatic Advertising Platform, Product and Application
    Table 24. Mergers & Acquisitions, Expansion Plans
    Table 25. Global Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2019-2024)
    Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2025-2030)
    Table 29. Global Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 30. Global Programmatic Advertising Platform Revenue Share by Application (2019-2024)
    Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 32. Global Programmatic Advertising Platform Revenue Share by Application (2025-2030)
    Table 33. North America Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 34. North America Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
    Table 35. North America Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 36. North America Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
    Table 37. North America Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 38. North America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
    Table 39. North America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
    Table 40. Europe Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 41. Europe Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
    Table 42. Europe Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 43. Europe Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
    Table 44. Europe Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 45. Europe Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
    Table 46. Europe Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
    Table 47. China Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 48. China Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
    Table 49. China Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 50. China Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
    Table 51. Asia Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 52. Asia Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
    Table 53. Asia Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 54. Asia Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
    Table 55. Asia Programmatic Advertising Platform Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 56. Asia Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
    Table 57. Asia Programmatic Advertising Platform Market Size by Region (2025-2030) & (US$ Million)
    Table 58. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
    Table 59. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
    Table 60. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
    Table 61. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
    Table 62. Middle East, Africa, and Latin America Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 63. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
    Table 64. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
    Table 65. AppNexus Inc. Company Details
    Table 66. AppNexus Inc. Business Overview
    Table 67. AppNexus Inc. Programmatic Advertising Platform Product
    Table 68. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 69. AppNexus Inc. Recent Developments
    Table 70. AOL Inc. (Verizon Communications Inc.) Company Details
    Table 71. AOL Inc. (Verizon Communications Inc.) Business Overview
    Table 72. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
    Table 73. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 74. AOL Inc. (Verizon Communications Inc.) Recent Developments
    Table 75. Yahoo! Inc. Company Details
    Table 76. Yahoo! Inc. Business Overview
    Table 77. Yahoo! Inc. Programmatic Advertising Platform Product
    Table 78. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 79. Yahoo! Inc. Recent Developments
    Table 80. DataXu Inc. Company Details
    Table 81. DataXu Inc. Business Overview
    Table 82. DataXu Inc. Programmatic Advertising Platform Product
    Table 83. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 84. DataXu Inc. Recent Developments
    Table 85. Adroll.com Company Details
    Table 86. Adroll.com Business Overview
    Table 87. Adroll.com Programmatic Advertising Platform Product
    Table 88. Adroll.com Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 89. Adroll.com Recent Developments
    Table 90. Google Inc. (Doubleclick) Company Details
    Table 91. Google Inc. (Doubleclick) Business Overview
    Table 92. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
    Table 93. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 94. Google Inc. (Doubleclick) Recent Developments
    Table 95. Adobe Systems Incorporated Company Details
    Table 96. Adobe Systems Incorporated Business Overview
    Table 97. Adobe Systems Incorporated Programmatic Advertising Platform Product
    Table 98. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 99. Adobe Systems Incorporated Recent Developments
    Table 100. Rubicon Project Inc. Company Details
    Table 101. Rubicon Project Inc. Business Overview
    Table 102. Rubicon Project Inc. Programmatic Advertising Platform Product
    Table 103. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 104. Rubicon Project Inc. Recent Developments
    Table 105. Rocket Fuel Inc. Company Details
    Table 106. Rocket Fuel Inc. Business Overview
    Table 107. Rocket Fuel Inc. Programmatic Advertising Platform Product
    Table 108. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 109. Rocket Fuel Inc. Recent Developments
    Table 110. MediaMath Inc. Company Details
    Table 111. MediaMath Inc. Business Overview
    Table 112. MediaMath Inc. Programmatic Advertising Platform Product
    Table 113. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 114. MediaMath Inc. Recent Developments
    Table 115. IPONWEB Holding Limited (BidSwitch) Company Details
    Table 116. IPONWEB Holding Limited (BidSwitch) Business Overview
    Table 117. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
    Table 118. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 119. IPONWEB Holding Limited (BidSwitch) Recent Developments
    Table 120. Between Digital Company Details
    Table 121. Between Digital Business Overview
    Table 122. Between Digital Programmatic Advertising Platform Product
    Table 123. Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 124. Between Digital Recent Developments
    Table 125. Fluct Company Details
    Table 126. Fluct Business Overview
    Table 127. Fluct Programmatic Advertising Platform Product
    Table 128. Fluct Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 129. Fluct Recent Developments
    Table 130. Adform Company Details
    Table 131. Adform Business Overview
    Table 132. Adform Programmatic Advertising Platform Product
    Table 133. Adform Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 134. Adform Recent Developments
    Table 135. The Trade Desk Company Details
    Table 136. The Trade Desk Business Overview
    Table 137. The Trade Desk Programmatic Advertising Platform Product
    Table 138. The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 139. The Trade Desk Recent Developments
    Table 140. Turn Inc. Company Details
    Table 141. Turn Inc. Business Overview
    Table 142. Turn Inc. Programmatic Advertising Platform Product
    Table 143. Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 144. Turn Inc. Recent Developments
    Table 145. Beeswax Company Details
    Table 146. Beeswax Business Overview
    Table 147. Beeswax Programmatic Advertising Platform Product
    Table 148. Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 149. Beeswax Recent Developments
    Table 150. Connexity, Inc. Company Details
    Table 151. Connexity, Inc. Business Overview
    Table 152. Connexity, Inc. Programmatic Advertising Platform Product
    Table 153. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 154. Connexity, Inc. Recent Developments
    Table 155. Centro, Inc. Company Details
    Table 156. Centro, Inc. Business Overview
    Table 157. Centro, Inc. Programmatic Advertising Platform Product
    Table 158. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 159. Centro, Inc. Recent Developments
    Table 160. RadiumOne, Inc. Company Details
    Table 161. RadiumOne, Inc. Business Overview
    Table 162. RadiumOne, Inc. Programmatic Advertising Platform Product
    Table 163. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
    Table 164. RadiumOne, Inc. Recent Developments
    Table 165. Research Programs/Design for This Report
    Table 166. Key Data Information from Secondary Sources
    Table 167. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 2. Global Programmatic Advertising Platform Market Share by Type: 2023 VS 2030
    Figure 3. Desktop Display Features
    Figure 4. Desktop Video Features
    Figure 5. Mobile Display Features
    Figure 6. Mobile Video Features
    Figure 7. Global Programmatic Advertising Platform Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 8. Global Programmatic Advertising Platform Market Share by Application: 2023 VS 2030
    Figure 9. Governance Case Studies
    Figure 10. Commerical Case Studies
    Figure 11. Others Case Studies
    Figure 12. Programmatic Advertising Platform Report Years Considered
    Figure 13. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 14. Global Programmatic Advertising Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 15. Global Programmatic Advertising Platform Market Share by Region: 2023 VS 2030
    Figure 16. Global Programmatic Advertising Platform Market Share by Players in 2023
    Figure 17. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
    Figure 18. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2023
    Figure 19. North America Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 20. North America Programmatic Advertising Platform Market Share by Type (2019-2030)
    Figure 21. North America Programmatic Advertising Platform Market Share by Application (2019-2030)
    Figure 22. North America Programmatic Advertising Platform Market Share by Country (2019-2030)
    Figure 23. United States Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 24. Canada Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. Europe Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
    Figure 26. Europe Programmatic Advertising Platform Market Share by Type (2019-2030)
    Figure 27. Europe Programmatic Advertising Platform Market Share by Application (2019-2030)
    Figure 28. Europe Programmatic Advertising Platform Market Share by Country (2019-2030)
    Figure 29. Germany Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. France Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 31. U.K. Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. Italy Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. Russia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. China Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
    Figure 36. China Programmatic Advertising Platform Market Share by Type (2019-2030)
    Figure 37. China Programmatic Advertising Platform Market Share by Application (2019-2030)
    Figure 38. Asia Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
    Figure 39. Asia Programmatic Advertising Platform Market Share by Type (2019-2030)
    Figure 40. Asia Programmatic Advertising Platform Market Share by Application (2019-2030)
    Figure 41. Asia Programmatic Advertising Platform Market Share by Region (2019-2030)
    Figure 42. Japan Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 43. South Korea Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. China Taiwan Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 46. India Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 47. Australia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 48. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
    Figure 49. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Type (2019-2030)
    Figure 50. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Application (2019-2030)
    Figure 51. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Country (2019-2030)
    Figure 52. Brazil Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 53. Mexico Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 54. Turkey Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 55. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 56. Israel Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 57. GCC Countries Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 58. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 59. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 60. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 61. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 62. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 63. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 64. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 65. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 66. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 67. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 68. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 69. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 70. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 71. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 72. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 73. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 74. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 75. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 76. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 77. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
    Figure 78. Bottom-up and Top-down Approaches for This Report
    Figure 79. Data Triangulation
    Figure 80. Key Executives Interviewed
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