List of Tables
Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030
Table 2. Key Players of Desktop Display
Table 3. Key Players of Desktop Video
Table 4. Key Players of Mobile Display
Table 5. Key Players of Mobile Video
Table 6. Global Programmatic Advertising Platform Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030
Table 7. Global Programmatic Advertising Platform Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
Table 8. Global Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
Table 9. Global Programmatic Advertising Platform Market Share by Region (2019-2024)
Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 11. Global Programmatic Advertising Platform Market Share by Region (2025-2030)
Table 12. Programmatic Advertising Platform Market Trends
Table 13. Programmatic Advertising Platform Market Drivers
Table 14. Programmatic Advertising Platform Market Challenges
Table 15. Programmatic Advertising Platform Market Restraints
Table 16. Global Programmatic Advertising Platform Revenue by Players (2019-2024) & (US$ Million)
Table 17. Global Programmatic Advertising Platform Revenue Share by Players (2019-2024)
Table 18. Global Top Programmatic Advertising Platform by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
Table 19. Global Programmatic Advertising Platform Industry Ranking 2022 VS 2023 VS 2024
Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2019-2024)
Table 21. Global Key Players of Programmatic Advertising Platform, Headquarters and Area Served
Table 22. Global Key Players of Programmatic Advertising Platform, Product and Application
Table 23. Global Key Players of Programmatic Advertising Platform, Product and Application
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2019-2024)
Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2025-2030)
Table 29. Global Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 30. Global Programmatic Advertising Platform Revenue Share by Application (2019-2024)
Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 32. Global Programmatic Advertising Platform Revenue Share by Application (2025-2030)
Table 33. North America Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 34. North America Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
Table 35. North America Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 36. North America Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
Table 37. North America Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
Table 38. North America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 39. North America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 40. Europe Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 41. Europe Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
Table 42. Europe Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 43. Europe Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
Table 44. Europe Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
Table 45. Europe Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 46. Europe Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 47. China Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 48. China Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
Table 49. China Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 50. China Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
Table 51. Asia Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 52. Asia Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
Table 53. Asia Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 54. Asia Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
Table 55. Asia Programmatic Advertising Platform Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
Table 56. Asia Programmatic Advertising Platform Market Size by Region (2019-2024) & (US$ Million)
Table 57. Asia Programmatic Advertising Platform Market Size by Region (2025-2030) & (US$ Million)
Table 58. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2019-2024) & (US$ Million)
Table 59. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Type (2025-2030) & (US$ Million)
Table 60. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2019-2024) & (US$ Million)
Table 61. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Application (2025-2030) & (US$ Million)
Table 62. Middle East, Africa, and Latin America Programmatic Advertising Platform Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
Table 63. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2019-2024) & (US$ Million)
Table 64. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size by Country (2025-2030) & (US$ Million)
Table 65. AppNexus Inc. Company Details
Table 66. AppNexus Inc. Business Overview
Table 67. AppNexus Inc. Programmatic Advertising Platform Product
Table 68. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 69. AppNexus Inc. Recent Developments
Table 70. AOL Inc. (Verizon Communications Inc.) Company Details
Table 71. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 72. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
Table 73. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 74. AOL Inc. (Verizon Communications Inc.) Recent Developments
Table 75. Yahoo! Inc. Company Details
Table 76. Yahoo! Inc. Business Overview
Table 77. Yahoo! Inc. Programmatic Advertising Platform Product
Table 78. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 79. Yahoo! Inc. Recent Developments
Table 80. DataXu Inc. Company Details
Table 81. DataXu Inc. Business Overview
Table 82. DataXu Inc. Programmatic Advertising Platform Product
Table 83. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 84. DataXu Inc. Recent Developments
Table 85. Adroll.com Company Details
Table 86. Adroll.com Business Overview
Table 87. Adroll.com Programmatic Advertising Platform Product
Table 88. Adroll.com Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 89. Adroll.com Recent Developments
Table 90. Google Inc. (Doubleclick) Company Details
Table 91. Google Inc. (Doubleclick) Business Overview
Table 92. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
Table 93. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 94. Google Inc. (Doubleclick) Recent Developments
Table 95. Adobe Systems Incorporated Company Details
Table 96. Adobe Systems Incorporated Business Overview
Table 97. Adobe Systems Incorporated Programmatic Advertising Platform Product
Table 98. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 99. Adobe Systems Incorporated Recent Developments
Table 100. Rubicon Project Inc. Company Details
Table 101. Rubicon Project Inc. Business Overview
Table 102. Rubicon Project Inc. Programmatic Advertising Platform Product
Table 103. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 104. Rubicon Project Inc. Recent Developments
Table 105. Rocket Fuel Inc. Company Details
Table 106. Rocket Fuel Inc. Business Overview
Table 107. Rocket Fuel Inc. Programmatic Advertising Platform Product
Table 108. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 109. Rocket Fuel Inc. Recent Developments
Table 110. MediaMath Inc. Company Details
Table 111. MediaMath Inc. Business Overview
Table 112. MediaMath Inc. Programmatic Advertising Platform Product
Table 113. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 114. MediaMath Inc. Recent Developments
Table 115. IPONWEB Holding Limited (BidSwitch) Company Details
Table 116. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 117. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
Table 118. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 119. IPONWEB Holding Limited (BidSwitch) Recent Developments
Table 120. Between Digital Company Details
Table 121. Between Digital Business Overview
Table 122. Between Digital Programmatic Advertising Platform Product
Table 123. Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 124. Between Digital Recent Developments
Table 125. Fluct Company Details
Table 126. Fluct Business Overview
Table 127. Fluct Programmatic Advertising Platform Product
Table 128. Fluct Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 129. Fluct Recent Developments
Table 130. Adform Company Details
Table 131. Adform Business Overview
Table 132. Adform Programmatic Advertising Platform Product
Table 133. Adform Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 134. Adform Recent Developments
Table 135. The Trade Desk Company Details
Table 136. The Trade Desk Business Overview
Table 137. The Trade Desk Programmatic Advertising Platform Product
Table 138. The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 139. The Trade Desk Recent Developments
Table 140. Turn Inc. Company Details
Table 141. Turn Inc. Business Overview
Table 142. Turn Inc. Programmatic Advertising Platform Product
Table 143. Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 144. Turn Inc. Recent Developments
Table 145. Beeswax Company Details
Table 146. Beeswax Business Overview
Table 147. Beeswax Programmatic Advertising Platform Product
Table 148. Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 149. Beeswax Recent Developments
Table 150. Connexity, Inc. Company Details
Table 151. Connexity, Inc. Business Overview
Table 152. Connexity, Inc. Programmatic Advertising Platform Product
Table 153. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 154. Connexity, Inc. Recent Developments
Table 155. Centro, Inc. Company Details
Table 156. Centro, Inc. Business Overview
Table 157. Centro, Inc. Programmatic Advertising Platform Product
Table 158. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 159. Centro, Inc. Recent Developments
Table 160. RadiumOne, Inc. Company Details
Table 161. RadiumOne, Inc. Business Overview
Table 162. RadiumOne, Inc. Programmatic Advertising Platform Product
Table 163. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024) & (US$ Million)
Table 164. RadiumOne, Inc. Recent Developments
Table 165. Research Programs/Design for This Report
Table 166. Key Data Information from Secondary Sources
Table 167. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)
Figure 2. Global Programmatic Advertising Platform Market Share by Type: 2023 VS 2030
Figure 3. Desktop Display Features
Figure 4. Desktop Video Features
Figure 5. Mobile Display Features
Figure 6. Mobile Video Features
Figure 7. Global Programmatic Advertising Platform Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)
Figure 8. Global Programmatic Advertising Platform Market Share by Application: 2023 VS 2030
Figure 9. Governance Case Studies
Figure 10. Commerical Case Studies
Figure 11. Others Case Studies
Figure 12. Programmatic Advertising Platform Report Years Considered
Figure 13. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 14. Global Programmatic Advertising Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 15. Global Programmatic Advertising Platform Market Share by Region: 2023 VS 2030
Figure 16. Global Programmatic Advertising Platform Market Share by Players in 2023
Figure 17. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2023)
Figure 18. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2023
Figure 19. North America Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. North America Programmatic Advertising Platform Market Share by Type (2019-2030)
Figure 21. North America Programmatic Advertising Platform Market Share by Application (2019-2030)
Figure 22. North America Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 23. United States Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Canada Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
Figure 26. Europe Programmatic Advertising Platform Market Share by Type (2019-2030)
Figure 27. Europe Programmatic Advertising Platform Market Share by Application (2019-2030)
Figure 28. Europe Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 29. Germany Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. France Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. U.K. Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Italy Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Russia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. China Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
Figure 36. China Programmatic Advertising Platform Market Share by Type (2019-2030)
Figure 37. China Programmatic Advertising Platform Market Share by Application (2019-2030)
Figure 38. Asia Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
Figure 39. Asia Programmatic Advertising Platform Market Share by Type (2019-2030)
Figure 40. Asia Programmatic Advertising Platform Market Share by Application (2019-2030)
Figure 41. Asia Programmatic Advertising Platform Market Share by Region (2019-2030)
Figure 42. Japan Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. South Korea Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. China Taiwan Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. India Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Australia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Size YoY (2019-2030) & (US$ Million)
Figure 49. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Type (2019-2030)
Figure 50. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Application (2019-2030)
Figure 51. Middle East, Africa, and Latin America Programmatic Advertising Platform Market Share by Country (2019-2030)
Figure 52. Brazil Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 53. Mexico Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 54. Turkey Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 55. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 56. Israel Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 57. GCC Countries Programmatic Advertising Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 58. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 59. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 60. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 61. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 62. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 63. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 64. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 65. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 66. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 67. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 68. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 69. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 70. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 71. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 72. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 73. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 74. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 75. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 76. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 77. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2019-2024)
Figure 78. Bottom-up and Top-down Approaches for This Report
Figure 79. Data Triangulation
Figure 80. Key Executives Interviewed