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Global Programmatic Marketing and Advertising Market Insights, Forecast to 2030
Published Date: December 2024
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Report Code: QYRE-Auto-29Z2774
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Global Programmatic Marketing and Advertising Market Insights and Forecast to 2028
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Global Programmatic Marketing and Advertising Market Insights, Forecast to 2030

Code: QYRE-Auto-29Z2774
Report
December 2024
Pages:105
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Programmatic Market

Market Analysis and Insights: Global Programmatic Marketing and Advertising Market
The global Programmatic Marketing and Advertising market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Programmatic Marketing and Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Programmatic Marketing and Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Programmatic Marketing and Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Programmatic Marketing and Advertising include Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU and Sizmek, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Programmatic Marketing and Advertising is widely used in various fields, such as Emerging Industries and Traditional Industries, etc. Emerging Industries provides greatest supports to the Programmatic Marketing and Advertising industry development. In 2023, global % revenue of Programmatic Marketing and Advertising went into Emerging Industries filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Programmatic Marketing and Advertising market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Programmatic Marketing and Advertising, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Programmatic Marketing and Advertising, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Programmatic Marketing and Advertising revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Programmatic Marketing and Advertising market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Programmatic Marketing and Advertising revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation

Scope of Programmatic Market Report

Report Metric Details
Report Name Programmatic Market
Segment by Type
  • RTB
  • Programmatic
Segment by Application
  • Emerging Industries
  • Traditional Industries
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU, Sizmek, The Trade Desk, Yahoo Gemini, Quantcast Advertise, Adobe Media Optimizer, Facebook Business
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Revenue of Programmatic Marketing and Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Programmatic Marketing and Advertising companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
  • Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
  • Chapter 8: China by Type, and by Application, revenue for each segment.
  • Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
  • Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
  • Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Programmatic Marketing and Advertising revenue, gross margin, and recent development, etc.
  • Chapter 12: Analyst's Viewpoints/Conclusions

FAQ for this report

Who are the main players in the Programmatic Market report?

Ans: The main players in the Programmatic Market are Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU, Sizmek, The Trade Desk, Yahoo Gemini, Quantcast Advertise, Adobe Media Optimizer, Facebook Business

What are the Application segmentation covered in the Programmatic Market report?

Ans: The Applications covered in the Programmatic Market report are Emerging Industries, Traditional Industries

What are the Type segmentation covered in the Programmatic Market report?

Ans: The Types covered in the Programmatic Market report are RTB, Programmatic

Recommended Reports

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Programmable Solutions

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Marketing and Advertising Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 RTB
1.2.3 Programmatic
1.3 Market by Application
1.3.1 Global Programmatic Marketing and Advertising Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Emerging Industries
1.3.3 Traditional Industries
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Marketing and Advertising Market Perspective (2019-2030)
2.2 Global Programmatic Marketing and Advertising Growth Trends by Region
2.2.1 Programmatic Marketing and Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Marketing and Advertising Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Marketing and Advertising Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Marketing and Advertising Market Dynamics
2.3.1 Programmatic Marketing and Advertising Industry Trends
2.3.2 Programmatic Marketing and Advertising Market Drivers
2.3.3 Programmatic Marketing and Advertising Market Challenges
2.3.4 Programmatic Marketing and Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Programmatic Marketing and Advertising by Players
3.1.1 Global Programmatic Marketing and Advertising Revenue by Players (2019-2024)
3.1.2 Global Programmatic Marketing and Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Marketing and Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Programmatic Marketing and Advertising, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Programmatic Marketing and Advertising Market Concentration Ratio
3.4.1 Global Programmatic Marketing and Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Marketing and Advertising Revenue in 2023
3.5 Global Key Players of Programmatic Marketing and Advertising Head office and Area Served
3.6 Global Key Players of Programmatic Marketing and Advertising, Product and Application
3.7 Global Key Players of Programmatic Marketing and Advertising, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Marketing and Advertising Breakdown Data by Type
4.1 Global Programmatic Marketing and Advertising Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Type (2025-2030)
5 Programmatic Marketing and Advertising Breakdown Data by Application
5.1 Global Programmatic Marketing and Advertising Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Marketing and Advertising Market Size (2019-2030)
6.2 North America Programmatic Marketing and Advertising Market Size by Type
6.2.1 North America Programmatic Marketing and Advertising Market Size by Type (2019-2024)
6.2.2 North America Programmatic Marketing and Advertising Market Size by Type (2025-2030)
6.2.3 North America Programmatic Marketing and Advertising Market Share by Type (2019-2030)
6.3 North America Programmatic Marketing and Advertising Market Size by Application
6.3.1 North America Programmatic Marketing and Advertising Market Size by Application (2019-2024)
6.3.2 North America Programmatic Marketing and Advertising Market Size by Application (2025-2030)
6.3.3 North America Programmatic Marketing and Advertising Market Share by Application (2019-2030)
6.4 North America Programmatic Marketing and Advertising Market Size by Country
6.4.1 North America Programmatic Marketing and Advertising Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Programmatic Marketing and Advertising Market Size by Country (2019-2024)
6.4.3 North America Programmatic Marketing and Advertising Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Programmatic Marketing and Advertising Market Size (2019-2030)
7.2 Europe Programmatic Marketing and Advertising Market Size by Type
7.2.1 Europe Programmatic Marketing and Advertising Market Size by Type (2019-2024)
7.2.2 Europe Programmatic Marketing and Advertising Market Size by Type (2025-2030)
7.2.3 Europe Programmatic Marketing and Advertising Market Share by Type (2019-2030)
7.3 Europe Programmatic Marketing and Advertising Market Size by Application
7.3.1 Europe Programmatic Marketing and Advertising Market Size by Application (2019-2024)
7.3.2 Europe Programmatic Marketing and Advertising Market Size by Application (2025-2030)
7.3.3 Europe Programmatic Marketing and Advertising Market Share by Application (2019-2030)
7.4 Europe Programmatic Marketing and Advertising Market Size by Country
7.4.1 Europe Programmatic Marketing and Advertising Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Programmatic Marketing and Advertising Market Size by Country (2019-2024)
7.4.3 Europe Programmatic Marketing and Advertising Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Programmatic Marketing and Advertising Market Size (2019-2030)
8.2 China Programmatic Marketing and Advertising Market Size by Type
8.2.1 China Programmatic Marketing and Advertising Market Size by Type (2019-2024)
8.2.2 China Programmatic Marketing and Advertising Market Size by Type (2025-2030)
8.2.3 China Programmatic Marketing and Advertising Market Share by Type (2019-2030)
8.3 China Programmatic Marketing and Advertising Market Size by Application
8.3.1 China Programmatic Marketing and Advertising Market Size by Application (2019-2024)
8.3.2 China Programmatic Marketing and Advertising Market Size by Application (2025-2030)
8.3.3 China Programmatic Marketing and Advertising Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Programmatic Marketing and Advertising Market Size (2019-2030)
9.2 Asia Programmatic Marketing and Advertising Market Size by Type
9.2.1 Asia Programmatic Marketing and Advertising Market Size by Type (2019-2024)
9.2.2 Asia Programmatic Marketing and Advertising Market Size by Type (2025-2030)
9.2.3 Asia Programmatic Marketing and Advertising Market Share by Type (2019-2030)
9.3 Asia Programmatic Marketing and Advertising Market Size by Application
9.3.1 Asia Programmatic Marketing and Advertising Market Size by Application (2019-2024)
9.3.2 Asia Programmatic Marketing and Advertising Market Size by Application (2025-2030)
9.3.3 Asia Programmatic Marketing and Advertising Market Share by Application (2019-2030)
9.4 Asia Programmatic Marketing and Advertising Market Size by Region
9.4.1 Asia Programmatic Marketing and Advertising Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Programmatic Marketing and Advertising Market Size by Region (2019-2024)
9.4.3 Asia Programmatic Marketing and Advertising Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Type
10.2.1 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Application
10.3.1 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country
10.4.1 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Marin Software
11.1.1 Marin Software Company Details
11.1.2 Marin Software Business Overview
11.1.3 Marin Software Programmatic Marketing and Advertising Introduction
11.1.4 Marin Software Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.1.5 Marin Software Recent Developments
11.2 MediaMath
11.2.1 MediaMath Company Details
11.2.2 MediaMath Business Overview
11.2.3 MediaMath Programmatic Marketing and Advertising Introduction
11.2.4 MediaMath Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.2.5 MediaMath Recent Developments
11.3 Wordstream
11.3.1 Wordstream Company Details
11.3.2 Wordstream Business Overview
11.3.3 Wordstream Programmatic Marketing and Advertising Introduction
11.3.4 Wordstream Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.3.5 Wordstream Recent Developments
11.4 Choozle
11.4.1 Choozle Company Details
11.4.2 Choozle Business Overview
11.4.3 Choozle Programmatic Marketing and Advertising Introduction
11.4.4 Choozle Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.4.5 Choozle Recent Developments
11.5 Flashtalking
11.5.1 Flashtalking Company Details
11.5.2 Flashtalking Business Overview
11.5.3 Flashtalking Programmatic Marketing and Advertising Introduction
11.5.4 Flashtalking Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.5.5 Flashtalking Recent Developments
11.6 Adwords
11.6.1 Adwords Company Details
11.6.2 Adwords Business Overview
11.6.3 Adwords Programmatic Marketing and Advertising Introduction
11.6.4 Adwords Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.6.5 Adwords Recent Developments
11.7 Acquisio
11.7.1 Acquisio Company Details
11.7.2 Acquisio Business Overview
11.7.3 Acquisio Programmatic Marketing and Advertising Introduction
11.7.4 Acquisio Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.7.5 Acquisio Recent Developments
11.8 DATAXU
11.8.1 DATAXU Company Details
11.8.2 DATAXU Business Overview
11.8.3 DATAXU Programmatic Marketing and Advertising Introduction
11.8.4 DATAXU Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.8.5 DATAXU Recent Developments
11.9 Sizmek
11.9.1 Sizmek Company Details
11.9.2 Sizmek Business Overview
11.9.3 Sizmek Programmatic Marketing and Advertising Introduction
11.9.4 Sizmek Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.9.5 Sizmek Recent Developments
11.10 The Trade Desk
11.10.1 The Trade Desk Company Details
11.10.2 The Trade Desk Business Overview
11.10.3 The Trade Desk Programmatic Marketing and Advertising Introduction
11.10.4 The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.10.5 The Trade Desk Recent Developments
11.11 Yahoo Gemini
11.11.1 Yahoo Gemini Company Details
11.11.2 Yahoo Gemini Business Overview
11.11.3 Yahoo Gemini Programmatic Marketing and Advertising Introduction
11.11.4 Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.11.5 Yahoo Gemini Recent Developments
11.12 Quantcast Advertise
11.12.1 Quantcast Advertise Company Details
11.12.2 Quantcast Advertise Business Overview
11.12.3 Quantcast Advertise Programmatic Marketing and Advertising Introduction
11.12.4 Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.12.5 Quantcast Advertise Recent Developments
11.13 Adobe Media Optimizer
11.13.1 Adobe Media Optimizer Company Details
11.13.2 Adobe Media Optimizer Business Overview
11.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Introduction
11.13.4 Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.13.5 Adobe Media Optimizer Recent Developments
11.14 Facebook Business
11.14.1 Facebook Business Company Details
11.14.2 Facebook Business Business Overview
11.14.3 Facebook Business Programmatic Marketing and Advertising Introduction
11.14.4 Facebook Business Revenue in Programmatic Marketing and Advertising Business (2019-2024)
11.14.5 Facebook Business Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
    Table 1. Global Programmatic Marketing and Advertising Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030
    Table 2. Key Players of RTB
    Table 3. Key Players of Programmatic
    Table 4. Global Programmatic Marketing and Advertising Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030
    Table 5. Global Programmatic Marketing and Advertising Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 6. Global Programmatic Marketing and Advertising Market Size by Region (2019-2024) & (US$ Million)
    Table 7. Global Programmatic Marketing and Advertising Market Share by Region (2019-2024)
    Table 8. Global Programmatic Marketing and Advertising Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 9. Global Programmatic Marketing and Advertising Market Share by Region (2025-2030)
    Table 10. Programmatic Marketing and Advertising Market Trends
    Table 11. Programmatic Marketing and Advertising Market Drivers
    Table 12. Programmatic Marketing and Advertising Market Challenges
    Table 13. Programmatic Marketing and Advertising Market Restraints
    Table 14. Global Programmatic Marketing and Advertising Revenue by Players (2019-2024) & (US$ Million)
    Table 15. Global Programmatic Marketing and Advertising Revenue Share by Players (2019-2024)
    Table 16. Global Top Programmatic Marketing and Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Marketing and Advertising as of 2023)
    Table 17. Global Programmatic Marketing and Advertising Industry Ranking 2022 VS 2023 VS 2024
    Table 18. Global 5 Largest Players Market Share by Programmatic Marketing and Advertising Revenue (CR5 and HHI) & (2019-2024)
    Table 19. Global Key Players of Programmatic Marketing and Advertising, Headquarters and Area Served
    Table 20. Global Key Players of Programmatic Marketing and Advertising, Product and Application
    Table 21. Global Key Players of Programmatic Marketing and Advertising, Product and Application
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 24. Global Programmatic Marketing and Advertising Revenue Market Share by Type (2019-2024)
    Table 25. Global Programmatic Marketing and Advertising Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 26. Global Programmatic Marketing and Advertising Revenue Market Share by Type (2025-2030)
    Table 27. Global Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 28. Global Programmatic Marketing and Advertising Revenue Share by Application (2019-2024)
    Table 29. Global Programmatic Marketing and Advertising Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 30. Global Programmatic Marketing and Advertising Revenue Share by Application (2025-2030)
    Table 31. North America Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 32. North America Programmatic Marketing and Advertising Market Size by Type (2025-2030) & (US$ Million)
    Table 33. North America Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 34. North America Programmatic Marketing and Advertising Market Size by Application (2025-2030) & (US$ Million)
    Table 35. North America Programmatic Marketing and Advertising Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 36. North America Programmatic Marketing and Advertising Market Size by Country (2019-2024) & (US$ Million)
    Table 37. North America Programmatic Marketing and Advertising Market Size by Country (2025-2030) & (US$ Million)
    Table 38. Europe Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 39. Europe Programmatic Marketing and Advertising Market Size by Type (2025-2030) & (US$ Million)
    Table 40. Europe Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 41. Europe Programmatic Marketing and Advertising Market Size by Application (2025-2030) & (US$ Million)
    Table 42. Europe Programmatic Marketing and Advertising Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 43. Europe Programmatic Marketing and Advertising Market Size by Country (2019-2024) & (US$ Million)
    Table 44. Europe Programmatic Marketing and Advertising Market Size by Country (2025-2030) & (US$ Million)
    Table 45. China Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 46. China Programmatic Marketing and Advertising Market Size by Type (2025-2030) & (US$ Million)
    Table 47. China Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 48. China Programmatic Marketing and Advertising Market Size by Application (2025-2030) & (US$ Million)
    Table 49. Asia Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 50. Asia Programmatic Marketing and Advertising Market Size by Type (2025-2030) & (US$ Million)
    Table 51. Asia Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 52. Asia Programmatic Marketing and Advertising Market Size by Application (2025-2030) & (US$ Million)
    Table 53. Asia Programmatic Marketing and Advertising Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 54. Asia Programmatic Marketing and Advertising Market Size by Region (2019-2024) & (US$ Million)
    Table 55. Asia Programmatic Marketing and Advertising Market Size by Region (2025-2030) & (US$ Million)
    Table 56. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Type (2019-2024) & (US$ Million)
    Table 57. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Type (2025-2030) & (US$ Million)
    Table 58. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Application (2019-2024) & (US$ Million)
    Table 59. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Application (2025-2030) & (US$ Million)
    Table 60. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 61. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country (2019-2024) & (US$ Million)
    Table 62. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size by Country (2025-2030) & (US$ Million)
    Table 63. Marin Software Company Details
    Table 64. Marin Software Business Overview
    Table 65. Marin Software Programmatic Marketing and Advertising Product
    Table 66. Marin Software Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 67. Marin Software Recent Developments
    Table 68. MediaMath Company Details
    Table 69. MediaMath Business Overview
    Table 70. MediaMath Programmatic Marketing and Advertising Product
    Table 71. MediaMath Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 72. MediaMath Recent Developments
    Table 73. Wordstream Company Details
    Table 74. Wordstream Business Overview
    Table 75. Wordstream Programmatic Marketing and Advertising Product
    Table 76. Wordstream Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 77. Wordstream Recent Developments
    Table 78. Choozle Company Details
    Table 79. Choozle Business Overview
    Table 80. Choozle Programmatic Marketing and Advertising Product
    Table 81. Choozle Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 82. Choozle Recent Developments
    Table 83. Flashtalking Company Details
    Table 84. Flashtalking Business Overview
    Table 85. Flashtalking Programmatic Marketing and Advertising Product
    Table 86. Flashtalking Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 87. Flashtalking Recent Developments
    Table 88. Adwords Company Details
    Table 89. Adwords Business Overview
    Table 90. Adwords Programmatic Marketing and Advertising Product
    Table 91. Adwords Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 92. Adwords Recent Developments
    Table 93. Acquisio Company Details
    Table 94. Acquisio Business Overview
    Table 95. Acquisio Programmatic Marketing and Advertising Product
    Table 96. Acquisio Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 97. Acquisio Recent Developments
    Table 98. DATAXU Company Details
    Table 99. DATAXU Business Overview
    Table 100. DATAXU Programmatic Marketing and Advertising Product
    Table 101. DATAXU Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 102. DATAXU Recent Developments
    Table 103. Sizmek Company Details
    Table 104. Sizmek Business Overview
    Table 105. Sizmek Programmatic Marketing and Advertising Product
    Table 106. Sizmek Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 107. Sizmek Recent Developments
    Table 108. The Trade Desk Company Details
    Table 109. The Trade Desk Business Overview
    Table 110. The Trade Desk Programmatic Marketing and Advertising Product
    Table 111. The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 112. The Trade Desk Recent Developments
    Table 113. Yahoo Gemini Company Details
    Table 114. Yahoo Gemini Business Overview
    Table 115. Yahoo Gemini Programmatic Marketing and Advertising Product
    Table 116. Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 117. Yahoo Gemini Recent Developments
    Table 118. Quantcast Advertise Company Details
    Table 119. Quantcast Advertise Business Overview
    Table 120. Quantcast Advertise Programmatic Marketing and Advertising Product
    Table 121. Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 122. Quantcast Advertise Recent Developments
    Table 123. Adobe Media Optimizer Company Details
    Table 124. Adobe Media Optimizer Business Overview
    Table 125. Adobe Media Optimizer Programmatic Marketing and Advertising Product
    Table 126. Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 127. Adobe Media Optimizer Recent Developments
    Table 128. Facebook Business Company Details
    Table 129. Facebook Business Business Overview
    Table 130. Facebook Business Programmatic Marketing and Advertising Product
    Table 131. Facebook Business Revenue in Programmatic Marketing and Advertising Business (2019-2024) & (US$ Million)
    Table 132. Facebook Business Recent Developments
    Table 133. Research Programs/Design for This Report
    Table 134. Key Data Information from Secondary Sources
    Table 135. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Programmatic Marketing and Advertising Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 2. Global Programmatic Marketing and Advertising Market Share by Type: 2023 VS 2030
    Figure 3. RTB Features
    Figure 4. Programmatic Features
    Figure 5. Global Programmatic Marketing and Advertising Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 6. Global Programmatic Marketing and Advertising Market Share by Application: 2023 VS 2030
    Figure 7. Emerging Industries Case Studies
    Figure 8. Traditional Industries Case Studies
    Figure 9. Programmatic Marketing and Advertising Report Years Considered
    Figure 10. Global Programmatic Marketing and Advertising Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 11. Global Programmatic Marketing and Advertising Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 12. Global Programmatic Marketing and Advertising Market Share by Region: 2023 VS 2030
    Figure 13. Global Programmatic Marketing and Advertising Market Share by Players in 2023
    Figure 14. Global Top Programmatic Marketing and Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Marketing and Advertising as of 2023)
    Figure 15. The Top 10 and 5 Players Market Share by Programmatic Marketing and Advertising Revenue in 2023
    Figure 16. North America Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 17. North America Programmatic Marketing and Advertising Market Share by Type (2019-2030)
    Figure 18. North America Programmatic Marketing and Advertising Market Share by Application (2019-2030)
    Figure 19. North America Programmatic Marketing and Advertising Market Share by Country (2019-2030)
    Figure 20. United States Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 21. Canada Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 22. Europe Programmatic Marketing and Advertising Market Size YoY (2019-2030) & (US$ Million)
    Figure 23. Europe Programmatic Marketing and Advertising Market Share by Type (2019-2030)
    Figure 24. Europe Programmatic Marketing and Advertising Market Share by Application (2019-2030)
    Figure 25. Europe Programmatic Marketing and Advertising Market Share by Country (2019-2030)
    Figure 26. Germany Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 27. France Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. U.K. Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. Italy Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. Russia Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 31. Nordic Countries Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. China Programmatic Marketing and Advertising Market Size YoY (2019-2030) & (US$ Million)
    Figure 33. China Programmatic Marketing and Advertising Market Share by Type (2019-2030)
    Figure 34. China Programmatic Marketing and Advertising Market Share by Application (2019-2030)
    Figure 35. Asia Programmatic Marketing and Advertising Market Size YoY (2019-2030) & (US$ Million)
    Figure 36. Asia Programmatic Marketing and Advertising Market Share by Type (2019-2030)
    Figure 37. Asia Programmatic Marketing and Advertising Market Share by Application (2019-2030)
    Figure 38. Asia Programmatic Marketing and Advertising Market Share by Region (2019-2030)
    Figure 39. Japan Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 40. South Korea Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 41. China Taiwan Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 42. Southeast Asia Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 43. India Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. Australia Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Size YoY (2019-2030) & (US$ Million)
    Figure 46. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Share by Type (2019-2030)
    Figure 47. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Share by Application (2019-2030)
    Figure 48. Middle East, Africa, and Latin America Programmatic Marketing and Advertising Market Share by Country (2019-2030)
    Figure 49. Brazil Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 50. Mexico Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 51. Turkey Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 52. Saudi Arabia Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 53. Israel Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 54. GCC Countries Programmatic Marketing and Advertising Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 55. Marin Software Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 56. MediaMath Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 57. Wordstream Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 58. Choozle Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 59. Flashtalking Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 60. Adwords Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 61. Acquisio Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 62. DATAXU Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 63. Sizmek Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 64. The Trade Desk Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 65. Yahoo Gemini Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 66. Quantcast Advertise Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 67. Adobe Media Optimizer Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 68. Facebook Business Revenue Growth Rate in Programmatic Marketing and Advertising Business (2019-2024)
    Figure 69. Bottom-up and Top-down Approaches for This Report
    Figure 70. Data Triangulation
    Figure 71. Key Executives Interviewed
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