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Global Character Toys Market Outlook, In‑Depth Analysis & Forecast to 2031
Published Date: October 2025
|
Report Code: QYRE-Auto-19P17528
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Global Character Toys Market Research Report 2024
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Global Character Toys Market Outlook, In‑Depth Analysis & Forecast to 2031

Code: QYRE-Auto-19P17528
Report
October 2025
Pages:186
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Character Toys Market

The global Character Toys market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Toys can be divided into character toys and non-character toys according to their appearance. Character toys refer to toys with anthropomorphic, animal, etc. images, such as dolls, stuffed toys, and toys based on characters or non-characters in film and television works.
From a downstream perspective, Online Sales accounted for % of 2024 revenue, surging to US$ million by 2031 (CAGR: % from 2025–2031).
Character Toys leading manufacturers including Bandai, Lego, Bloks, Mattel, Hasbro, Disney, Funko, Takara Tomy, Simba-Dickie Group, Ty Inc., etc., dominate supply; the top five capture approximately % of global revenue, with Bandai leading 2024 sales at US$ million.
Regional Outlook:
North America rose from US$ million in 2024 to a forecast US$ million by 2031 (CAGR %).
Asia‑Pacific will expand from US$ million to US$ million (CAGR  %), led by China (US$ million in 2024, % share rising to % by 2031), Japan (CAGR %), South Korea (CAGR %), and Southeast Asia (CAGR %).
Europe is set to grow from US$ million to US$ million (CAGR %), with Germany projected to hit US$ million by 2031 (CAGR %).

Report Includes:

This definitive report equips CEOs, marketing directors, and investors with a 360° view of the global Character Toys market, seamlessly integrating production and sales performance across the value chain. It analyzes historical sales volume and revenue sales data (2020–2024) and delivers forecasts through 2031, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies volume and value, growth rates, technical innovations, niche opportunities, and substitution risks, and analyzes downstream customers distribution pattern.
Granular regional insights cover five major markets—North America, Europe, APAC, South America, and MEA—with in‑depth analysis of 20+ countries. Each region’s dominant products, competitive landscape, and downstream demand trends are clearly detailed.
Critical competitive intelligence profiles manufacturers—sales volume, revenue, margins, pricing strategies, and major customers—and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise supply‑chain overview maps upstream suppliers, manufacturing technologies, cost structures, and distribution dynamics to identify strategic gaps and unmet demand.
Market Segmentation

Scope of Character Toys Market Report

Report Metric Details
Report Name Character Toys Market
Segment by Type
Segment by Application
  • Online Sales
  • Offline Sales
Sales by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Bandai, Lego, Bloks, Mattel, Hasbro, Disney, Funko, Takara Tomy, Simba-Dickie Group, Ty Inc., Good Smile Company, POP MART, Melissa & Doug, MGA Entertainment, Spin Master, Margarete Steiff GmbH, Hot Toys, Sanrio, Max Factory, Sideshow Collectibles, Kotobukiya
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Defines the Character Toys study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential.
  • Chapter 2: Offers current market state, projects global revenue and sales to 2031, pinpointing high consumption regions and emerging market catalysts
  • Chapter 3: Dissects the manufacturer landscape—ranks by volume and revenue, analyzes profitability and pricing, maps production bases, details manufacturer performance by product type and evaluates concentration alongside M&A moves.
  • Chapter 4: Unlocks high margin product segments—compares sales, revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
  • Chapter 5: Targets downstream market opportunities—evaluates sales, revenue, and pricing by Application, identifies emerging use cases, and profiles leading customers by region and by Application.
  • Chapter 6: North America—breaks down sales and revenue by Type, by Application and country, profiles key manufacturers and assesses growth drivers and barriers.
  • Chapter 7: Europe—analyses regional sales, revenue and market by Type, by Application and manufacturers, flagging drivers and barriers.
  • Chapter 8: Asia Pacific—quantifies sales and revenue by Type, by Application, and region/country, profiles top manufacturers, and uncovers high potential expansion areas.
  • Chapter 9: Central & South America—measures sales and revenue by Type, by Application, and country, profiles top manufacturers, and identifies investment opportunities and challenges.
  • Chapter 10: Middle East and Africa—evaluates sales and revenue by Type, by Application, and country, profiles key manufacturers, and outlines investment prospects and market hurdles
  • Chapter 11: Profiles manufacturers in depth—details product specs, sales, revenue, margins; Top manufactures 2024 sales breakdowns by Product type, by Application, by sales region SWOT analysis, and recent strategic developments.
  • Chapter 12: Supply chain—analyses upstream raw materials and suppliers, manufacturing footprint, regional production and cost, regulatory and technology, plus downstream channels and distributor roles.
  • Chapter 13: Market dynamics—explores drivers, restraints, regulatory impacts, and risk mitigation strategies.
  • Chapter 15: Actionable conclusions and strategic recommendations.
  • Why This Report:
  • Beyond standard market data, this analysis provides a clear profitability roadmap—empowering you to:
  • Allocate capital strategically to high growth regions (Chapters 6–10) and margin rich segments (Chapter 5).
  • Negotiate from strength with suppliers (Chapter 12) and customers (Chapter5) using cost and demand intelligence.
  • Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 3 and 11).
  • Secure your supply chain against disruptions through upstream and downstream visibility (Chapters 12 and 13).
  • Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.

FAQ for this report

Who are the main players in the Character Toys Market report?

Ans: The main players in the Character Toys Market are Bandai, Lego, Bloks, Mattel, Hasbro, Disney, Funko, Takara Tomy, Simba-Dickie Group, Ty Inc., Good Smile Company, POP MART, Melissa & Doug, MGA Entertainment, Spin Master, Margarete Steiff GmbH, Hot Toys, Sanrio, Max Factory, Sideshow Collectibles, Kotobukiya

What are the Application segmentation covered in the Character Toys Market report?

Ans: The Applications covered in the Character Toys Market report are Online Sales, Offline Sales

What are the Type segmentation covered in the Character Toys Market report?

Ans: The Types covered in the Character Toys Market report are Character Building Toys, Character Non-building Toys

Recommended Reports

Collectible Toys

Educational Toys

Building & Track Toys

1 Study Coverage
1.1 Introduction to Character Toys: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Character Toys Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 Character Building Toys
1.2.3 Character Non-building Toys
1.3 Market Segmentation by Application
1.3.1 Global Character Toys Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Character Toys Revenue Estimates and Forecasts 2020-2031
2.2 Global Character Toys Revenue by Region
2.2.1 Revenue Comparison: 2020 VS 2024 VS 2031
2.2.2 Historical and Forecasted Revenue by Region (2020--2031)
2.2.3 Global Revenue Market Share by Region (2020-2031)
2.3 Global Character Toys Sales Estimates and Forecasts 2020-2031
2.4 Global Character Toys Sales by Region
2.4.1 Sales Comparison: 2020 VS 2024 VS 2031
2.4.2 Historical and Forecasted Sales by Region (2020-2031)
2.4.3 Emerging Market Focus: Growth Drivers & Investment Trends
2.4.4 Global Sales Market Share by Region (2020-2031)
3 Competition by Manufacturers
3.1 Global Character Toys Sales by Manufacturers
3.1.1 Global Sales Volume by Manufacturers (2020-2025)
3.1.2 Global Top 5 and Top 10 Manufacturers’Market Share by Sales Volume (2024)
3.2 Global Character Toys Manufacturer Revenue Rankings and Tiers
3.2.1 Global Revenue (Value) by Manufacturers (2020-2025)
3.2.2 Global Key Manufacturer Revenue Ranking (2023 vs. 2024)
3.2.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
3.3 Manufacturer Profitability Profiles and Pricing Strategies
3.3.1 Gross Margin by Top Manufacturer (2020 VS 2024)
3.3.2 Manufacturer-Level Price Trends (2020-2025)
3.4 Key Manufacturers Manufacturing Base and Headquarters
3.5 Main Product Type Market Size by Manufacturers
3.5.1 Character Building Toys Market Size by Manufacturers
3.5.2 Character Non-building Toys Market Size by Manufacturers
3.6 Global Character Toys Market Concentration and Dynamics
3.6.1 Global Market Concentration (CR5 and HHI)
3.6.2 Entrant/Exit Impact Analysis
3.6.3 Strategic Moves: M&A, Capacity Expansion, R&D Investment
4 Global Product Segmentation Analysis
4.1 Global Character Toys Sales Performance by Type
4.1.1 Global Historical and Forecasted Sales by Type (2020-2031)
4.1.2 Global Sales Market Share by Type (2020-2031)
4.2 Global Character Toys Revenue Trends by Type
4.2.1 Global Historical and Forecasted Revenue by Type (2020-2031)
4.2.2 Global Revenue Market Share by Type (2020-2031)
4.3 Global Average Selling Price (ASP) Trends by Type (2020-2031)
4.4 Product Technology Differentiation
4.5 Subtype Dynamics: Growth Leaders, Profitability and Risk
4.5.1 High-Growth Niches and Adoption Drivers
4.5.2 Profitability Hotspots and Cost Drivers
4.5.3 Substitution Threats
5 Global Downstream Application Analysis
5.1 Global Character Toys Sales by Application
5.1.1 Global Historical and Forecasted Sales by Application (2020-2031)
5.1.2 Global Sales Market Share by Application (2020-2031)
5.1.3 High-Growth Application Identification
5.1.4 Emerging Application Case Studies
5.2 Global Character Toys Revenue by Application
5.2.1 Global Historical and Forecasted Revenue by Application (2020-2031)
5.2.2 Revenue Market Share by Application (2020-2031)
5.3 Global Pricing Dynamics by Application (2020-2031)
5.4 Downstream Customer Analysis
5.4.1 Top Customers by Region
5.4.2 Top Customers by Application
6 North America
6.1 North America Sales Volume and Revenue (2020-2031)
6.2 North America Key Manufacturers Sales Revenue in 2024
6.3 North America Character Toys Sales and Revenue by Type (2020-2031)
6.4 North America Character Toys Sales and Revenue by Application (2020-2031)
6.5 North America Growth Accelerators and Market Barriers
6.6 North America Character Toys Market Size by Country
6.6.1 North America Revenue by Country
6.6.2 North America Sales Trends by Country
6.6.3 US
6.6.4 Canada
6.6.5 Mexico
7 Europe
7.1 Europe Sales Volume and Revenue (2020-2031)
7.2 Europe Key Manufacturers Sales Revenue in 2024
7.3 Europe Character Toys Sales and Revenue by Type (2020-2031)
7.4 Europe Character Toys Sales and Revenue by Application (2020-2031)
7.5 Europe Growth Accelerators and Market Barriers
7.6 Europe Character Toys Market Size by Country
7.6.1 Europe Revenue by Country
7.6.2 Europe Sales Trends by Country
7.6.3 Germany
7.6.4 France
7.6.5 U.K.
7.6.6 Italy
7.6.7 Russia
8 Asia-Pacific
8.1 Asia-Pacific Sales Volume and Revenue (2020-2031)
8.2 Asia-Pacific Key Manufacturers Sales Revenue in 2024
8.3 Asia-Pacific Character Toys Sales and Revenue by Type (2020-2031)
8.4 Asia-Pacific Character Toys Sales and Revenue by Application (2020-2031)
8.5 Asia-Pacific Character Toys Market Size by Region
8.5.1 Asia-Pacific Revenue by Region
8.5.2 Asia-Pacific Sales Trends by Region
8.6 Asia-Pacific Growth Accelerators and Market Barriers
8.7 Southeast Asia
8.7.1 Southeast Asia Revenue by Country (2020 VS 2024 VS 2031)
8.7.2 Key Country Analysis: Indonesia, Vietnam, Thailand, Malaysia, Philippines
8.8 China
8.9 Japan
8.10 South Korea
8.11 China Taiwan
8.12 India
9 Central and South America
9.1 Central and South America Sales Volume and Revenue (2020-2031)
9.2 Central and South America Key Manufacturers Sales Revenue in 2024
9.3 Central and South America Character Toys Sales and Revenue by Type (2020-2031)
9.4 Central and South America Character Toys Sales and Revenue by Application (2020-2031)
9.5 Central and South America Investment Opportunities and Key Challenges
9.6 Central and South America Character Toys Market Size by Country
9.6.1 Central and South America Revenue Trends by Country (2020 VS 2024 VS 2031)
9.6.2 Brazil
9.6.3 Argentina
10 Middle East and Africa
10.1 Middle East and Africa Sales Volume and Revenue (2020-2031)
10.2 Middle East and Africa Key Manufacturers Sales Revenue in 2024
10.3 Middle East and Africa Character Toys Sales and Revenue by Type (2020-2031)
10.4 Middle East and Africa Character Toys Sales and Revenue by Application (2020-2031)
10.5 Middle East and Africa Investment Opportunities and Key Challenges
10.6 Middle East and Africa Character Toys Market Size by Country
10.6.1 Middle East and Africa Revenue Trends by Country (2020 VS 2024 VS 2031)
10.6.2 GCC Countries
10.6.3 Turkey
10.6.4 Egypt
10.6.5 South Africa
11 Corporate Profile
11.1 Bandai
11.1.1 Bandai Corporation Information
11.1.2 Bandai Business Overview
11.1.3 Bandai Character Toys Product Models, Descriptions and Specifications
11.1.4 Bandai Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.1.5 Bandai Character Toys Sales by Product in 2024
11.1.6 Bandai Character Toys Sales by Application in 2024
11.1.7 Bandai Character Toys Sales by Geographic Area in 2024
11.1.8 Bandai Character Toys SWOT Analysis
11.1.9 Bandai Recent Developments
11.2 Lego
11.2.1 Lego Corporation Information
11.2.2 Lego Business Overview
11.2.3 Lego Character Toys Product Models, Descriptions and Specifications
11.2.4 Lego Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.2.5 Lego Character Toys Sales by Product in 2024
11.2.6 Lego Character Toys Sales by Application in 2024
11.2.7 Lego Character Toys Sales by Geographic Area in 2024
11.2.8 Lego Character Toys SWOT Analysis
11.2.9 Lego Recent Developments
11.3 Bloks
11.3.1 Bloks Corporation Information
11.3.2 Bloks Business Overview
11.3.3 Bloks Character Toys Product Models, Descriptions and Specifications
11.3.4 Bloks Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.3.5 Bloks Character Toys Sales by Product in 2024
11.3.6 Bloks Character Toys Sales by Application in 2024
11.3.7 Bloks Character Toys Sales by Geographic Area in 2024
11.3.8 Bloks Character Toys SWOT Analysis
11.3.9 Bloks Recent Developments
11.4 Mattel
11.4.1 Mattel Corporation Information
11.4.2 Mattel Business Overview
11.4.3 Mattel Character Toys Product Models, Descriptions and Specifications
11.4.4 Mattel Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.4.5 Mattel Character Toys Sales by Product in 2024
11.4.6 Mattel Character Toys Sales by Application in 2024
11.4.7 Mattel Character Toys Sales by Geographic Area in 2024
11.4.8 Mattel Character Toys SWOT Analysis
11.4.9 Mattel Recent Developments
11.5 Hasbro
11.5.1 Hasbro Corporation Information
11.5.2 Hasbro Business Overview
11.5.3 Hasbro Character Toys Product Models, Descriptions and Specifications
11.5.4 Hasbro Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.5.5 Hasbro Character Toys Sales by Product in 2024
11.5.6 Hasbro Character Toys Sales by Application in 2024
11.5.7 Hasbro Character Toys Sales by Geographic Area in 2024
11.5.8 Hasbro Character Toys SWOT Analysis
11.5.9 Hasbro Recent Developments
11.6 Disney
11.6.1 Disney Corporation Information
11.6.2 Disney Business Overview
11.6.3 Disney Character Toys Product Models, Descriptions and Specifications
11.6.4 Disney Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.6.5 Disney Recent Developments
11.7 Funko
11.7.1 Funko Corporation Information
11.7.2 Funko Business Overview
11.7.3 Funko Character Toys Product Models, Descriptions and Specifications
11.7.4 Funko Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.7.5 Funko Recent Developments
11.8 Takara Tomy
11.8.1 Takara Tomy Corporation Information
11.8.2 Takara Tomy Business Overview
11.8.3 Takara Tomy Character Toys Product Models, Descriptions and Specifications
11.8.4 Takara Tomy Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.8.5 Takara Tomy Recent Developments
11.9 Simba-Dickie Group
11.9.1 Simba-Dickie Group Corporation Information
11.9.2 Simba-Dickie Group Business Overview
11.9.3 Simba-Dickie Group Character Toys Product Models, Descriptions and Specifications
11.9.4 Simba-Dickie Group Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.9.5 Simba-Dickie Group Recent Developments
11.10 Ty Inc.
11.10.1 Ty Inc. Corporation Information
11.10.2 Ty Inc. Business Overview
11.10.3 Ty Inc. Character Toys Product Models, Descriptions and Specifications
11.10.4 Ty Inc. Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.10.5 Ty Inc. Recent Developments
11.11 Good Smile Company
11.11.1 Good Smile Company Corporation Information
11.11.2 Good Smile Company Business Overview
11.11.3 Good Smile Company Character Toys Product Models, Descriptions and Specifications
11.11.4 Good Smile Company Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.11.5 Good Smile Company Recent Developments
11.12 POP MART
11.12.1 POP MART Corporation Information
11.12.2 POP MART Business Overview
11.12.3 POP MART Character Toys Product Models, Descriptions and Specifications
11.12.4 POP MART Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.12.5 POP MART Recent Developments
11.13 Melissa & Doug
11.13.1 Melissa & Doug Corporation Information
11.13.2 Melissa & Doug Business Overview
11.13.3 Melissa & Doug Character Toys Product Models, Descriptions and Specifications
11.13.4 Melissa & Doug Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.13.5 Melissa & Doug Recent Developments
11.14 MGA Entertainment
11.14.1 MGA Entertainment Corporation Information
11.14.2 MGA Entertainment Business Overview
11.14.3 MGA Entertainment Character Toys Product Models, Descriptions and Specifications
11.14.4 MGA Entertainment Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.14.5 MGA Entertainment Recent Developments
11.15 Spin Master
11.15.1 Spin Master Corporation Information
11.15.2 Spin Master Business Overview
11.15.3 Spin Master Character Toys Product Models, Descriptions and Specifications
11.15.4 Spin Master Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.15.5 Spin Master Recent Developments
11.16 Margarete Steiff GmbH
11.16.1 Margarete Steiff GmbH Corporation Information
11.16.2 Margarete Steiff GmbH Business Overview
11.16.3 Margarete Steiff GmbH Character Toys Product Models, Descriptions and Specifications
11.16.4 Margarete Steiff GmbH Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.16.5 Margarete Steiff GmbH Recent Developments
11.17 Hot Toys
11.17.1 Hot Toys Corporation Information
11.17.2 Hot Toys Business Overview
11.17.3 Hot Toys Character Toys Product Models, Descriptions and Specifications
11.17.4 Hot Toys Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.17.5 Hot Toys Recent Developments
11.18 Sanrio
11.18.1 Sanrio Corporation Information
11.18.2 Sanrio Business Overview
11.18.3 Sanrio Character Toys Product Models, Descriptions and Specifications
11.18.4 Sanrio Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.18.5 Sanrio Recent Developments
11.19 Max Factory
11.19.1 Max Factory Corporation Information
11.19.2 Max Factory Business Overview
11.19.3 Max Factory Character Toys Product Models, Descriptions and Specifications
11.19.4 Max Factory Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.19.5 Max Factory Recent Developments
11.20 Sideshow Collectibles
11.20.1 Sideshow Collectibles Corporation Information
11.20.2 Sideshow Collectibles Business Overview
11.20.3 Sideshow Collectibles Character Toys Product Models, Descriptions and Specifications
11.20.4 Sideshow Collectibles Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.20.5 Sideshow Collectibles Recent Developments
11.21 Kotobukiya
11.21.1 Kotobukiya Corporation Information
11.21.2 Kotobukiya Business Overview
11.21.3 Kotobukiya Character Toys Product Models, Descriptions and Specifications
11.21.4 Kotobukiya Character Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.21.5 Kotobukiya Recent Developments
12 Value Chain and Supply-Chain Analysis
12.1 Character Toys Industry Chain
12.2 Character Toys Upstream Materials Analysis
12.2.1 Raw Materials
12.2.2 Key Suppliers Market Share & Risk Assessment
12.3 Character Toys Integrated Production Analysis
12.3.1 Manufacturing Footprint Analysis
12.3.2 Regional Production Market Share (2020-2031)
12.3.3 Regulatory and Trade Policy Impact on Production
12.3.4 Production Technology Overview
12.3.5 Regional Cost Drivers
12.4 Character Toys Sales Channels and Distribution Networks
12.4.1 Sales Channels
12.4.2 Distributors
13 Character Toys Market Dynamics
13.1 Industry Trends and Evolution
13.2 Market Growth Drivers and Emerging Opportunities
13.3 Market Challenges, Risks, and Restraints
14 Key Findings in the Global Character Toys Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
List of Tables
 Table 1. Global Character Toys Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Table 2. Global Character Toys Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Table 3. Global Character Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 4. Global Character Toys Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global Character Toys Revenue by Region (2026-2031) & (US$ Million)
 Table 6. Global Character Toys Sales Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (K Units)
 Table 7. Global Character Toys Sales by Region (2020-2025) & (K Units)
 Table 8. Global Character Toys Sales by Region (2026-2031) & (K Units)
 Table 9. Emerging Market Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 10. Global Character Toys Sales by Manufacturers (2020-2025) & (K Units)
 Table 11. Global Character Toys Sales Share by Manufacturers (2020-2025)
 Table 12. Global Character Toys Revenue by Manufacturers (2020-2025) & (US$ Million)
 Table 13. Global Character Toys Revenue Market Share by Manufacturers (2020-2025)
 Table 14. Global Key Manufacturers’Ranking Shift (2023 vs. 2024) (Based on Revenue)
 Table 15. Global Character Toys by Manufacturer Tier (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Character Toys as of 2024)
 Table 16. Global Character Toys Average Gross Margin (%) by Manufacturer (2020 VS 2024)
 Table 17. Global Character Toys Average Selling Price (ASP) by Manufacturers (2020-2025) & (US$/Unit)
 Table 18. Key Manufacturers Character Toys Manufacturing Base and Headquarters
 Table 19. Global Character Toys Market Concentration Ratio (CR5 and HHI)
 Table 20. Key Market Entrant/Exit (2020-2024) – Drivers & Impact Analysis
 Table 21. Key Mergers & Acquisitions, Expansion Plans, R&D Investment
 Table 22. Global Character Toys Sales by Type (2020-2025) & (K Units)
 Table 23. Global Character Toys Sales by Type (2026-2031) & (K Units)
 Table 24. Global Character Toys Revenue by Type (2020-2025) & (US$ Million)
 Table 25. Global Character Toys Revenue by Type (2026-2031) & (US$ Million)
 Table 26. Global Character Toys ASP by Type (2020-2031) & (US$/Unit)
 Table 27. Technical Specifications by Key Product Type
 Table 28. Global Character Toys Sales by Application (2020-2025) & (K Units)
 Table 29. Global Character Toys Sales by Application (2026-2031) & (K Units)
 Table 30. Character Toys High-Growth Sectors Demand CAGR (2024-2031)
 Table 31. Global Character Toys Revenue by Application (2020-2025) & (US$ Million)
 Table 32. Global Character Toys Revenue by Application (2026-2031) & (US$ Million)
 Table 33. Global Character Toys ASP by Application (2020-2031) & (US$/Unit)
 Table 34. Top Customers by Region
 Table 35. Top Customers by Application
 Table 36. North America Character Toys Growth Accelerators and Market Barriers
 Table 37. North America Character Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 38. North America Character Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 39. Europe Character Toys Growth Accelerators and Market Barriers
 Table 40. Europe Character Toys Revenue Grow Rate (CAGR) by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 41. Europe Character Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 42. Asia-Pacific Character Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 43. Asia-Pacific Character Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 44. Asia-Pacific Character Toys Growth Accelerators and Market Barriers
 Table 45. Southeast Asia Character Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 46. Central and South America Character Toys Investment Opportunities and Key Challenges
 Table 47. Central and South America Character Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 48. Middle East and Africa Character Toys Investment Opportunities and Key Challenges
 Table 49. Middle East and Africa Character Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 50. Bandai Corporation Information
 Table 51. Bandai Description and Major Businesses
 Table 52. Bandai Product Models, Descriptions and Specifications
 Table 53. Bandai Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 54. Bandai Sales Value Proportion by Product in 2024
 Table 55. Bandai Sales Value Proportion by Application in 2024
 Table 56. Bandai Sales Value Proportion by Geographic Area in 2024
 Table 57. Bandai Character Toys SWOT Analysis
 Table 58. Bandai Recent Developments
 Table 59. Lego Corporation Information
 Table 60. Lego Description and Major Businesses
 Table 61. Lego Product Models, Descriptions and Specifications
 Table 62. Lego Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 63. Lego Sales Value Proportion by Product in 2024
 Table 64. Lego Sales Value Proportion by Application in 2024
 Table 65. Lego Sales Value Proportion by Geographic Area in 2024
 Table 66. Lego Character Toys SWOT Analysis
 Table 67. Lego Recent Developments
 Table 68. Bloks Corporation Information
 Table 69. Bloks Description and Major Businesses
 Table 70. Bloks Product Models, Descriptions and Specifications
 Table 71. Bloks Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 72. Bloks Sales Value Proportion by Product in 2024
 Table 73. Bloks Sales Value Proportion by Application in 2024
 Table 74. Bloks Sales Value Proportion by Geographic Area in 2024
 Table 75. Bloks Character Toys SWOT Analysis
 Table 76. Bloks Recent Developments
 Table 77. Mattel Corporation Information
 Table 78. Mattel Description and Major Businesses
 Table 79. Mattel Product Models, Descriptions and Specifications
 Table 80. Mattel Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 81. Mattel Sales Value Proportion by Product in 2024
 Table 82. Mattel Sales Value Proportion by Application in 2024
 Table 83. Mattel Sales Value Proportion by Geographic Area in 2024
 Table 84. Mattel Character Toys SWOT Analysis
 Table 85. Mattel Recent Developments
 Table 86. Hasbro Corporation Information
 Table 87. Hasbro Description and Major Businesses
 Table 88. Hasbro Product Models, Descriptions and Specifications
 Table 89. Hasbro Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 90. Hasbro Sales Value Proportion by Product in 2024
 Table 91. Hasbro Sales Value Proportion by Application in 2024
 Table 92. Hasbro Sales Value Proportion by Geographic Area in 2024
 Table 93. Hasbro Character Toys SWOT Analysis
 Table 94. Hasbro Recent Developments
 Table 95. Disney Corporation Information
 Table 96. Disney Description and Major Businesses
 Table 97. Disney Product Models, Descriptions and Specifications
 Table 98. Disney Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 99. Disney Recent Developments
 Table 100. Funko Corporation Information
 Table 101. Funko Description and Major Businesses
 Table 102. Funko Product Models, Descriptions and Specifications
 Table 103. Funko Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 104. Funko Recent Developments
 Table 105. Takara Tomy Corporation Information
 Table 106. Takara Tomy Description and Major Businesses
 Table 107. Takara Tomy Product Models, Descriptions and Specifications
 Table 108. Takara Tomy Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 109. Takara Tomy Recent Developments
 Table 110. Simba-Dickie Group Corporation Information
 Table 111. Simba-Dickie Group Description and Major Businesses
 Table 112. Simba-Dickie Group Product Models, Descriptions and Specifications
 Table 113. Simba-Dickie Group Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 114. Simba-Dickie Group Recent Developments
 Table 115. Ty Inc. Corporation Information
 Table 116. Ty Inc. Description and Major Businesses
 Table 117. Ty Inc. Product Models, Descriptions and Specifications
 Table 118. Ty Inc. Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 119. Ty Inc. Recent Developments
 Table 120. Good Smile Company Corporation Information
 Table 121. Good Smile Company Description and Major Businesses
 Table 122. Good Smile Company Product Models, Descriptions and Specifications
 Table 123. Good Smile Company Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 124. Good Smile Company Recent Developments
 Table 125. POP MART Corporation Information
 Table 126. POP MART Description and Major Businesses
 Table 127. POP MART Product Models, Descriptions and Specifications
 Table 128. POP MART Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 129. POP MART Recent Developments
 Table 130. Melissa & Doug Corporation Information
 Table 131. Melissa & Doug Description and Major Businesses
 Table 132. Melissa & Doug Product Models, Descriptions and Specifications
 Table 133. Melissa & Doug Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 134. Melissa & Doug Recent Developments
 Table 135. MGA Entertainment Corporation Information
 Table 136. MGA Entertainment Description and Major Businesses
 Table 137. MGA Entertainment Product Models, Descriptions and Specifications
 Table 138. MGA Entertainment Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 139. MGA Entertainment Recent Developments
 Table 140. Spin Master Corporation Information
 Table 141. Spin Master Description and Major Businesses
 Table 142. Spin Master Product Models, Descriptions and Specifications
 Table 143. Spin Master Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 144. Spin Master Recent Developments
 Table 145. Margarete Steiff GmbH Corporation Information
 Table 146. Margarete Steiff GmbH Description and Major Businesses
 Table 147. Margarete Steiff GmbH Product Models, Descriptions and Specifications
 Table 148. Margarete Steiff GmbH Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 149. Margarete Steiff GmbH Recent Developments
 Table 150. Hot Toys Corporation Information
 Table 151. Hot Toys Description and Major Businesses
 Table 152. Hot Toys Product Models, Descriptions and Specifications
 Table 153. Hot Toys Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 154. Hot Toys Recent Developments
 Table 155. Sanrio Corporation Information
 Table 156. Sanrio Description and Major Businesses
 Table 157. Sanrio Product Models, Descriptions and Specifications
 Table 158. Sanrio Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 159. Sanrio Recent Developments
 Table 160. Max Factory Corporation Information
 Table 161. Max Factory Description and Major Businesses
 Table 162. Max Factory Product Models, Descriptions and Specifications
 Table 163. Max Factory Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 164. Max Factory Recent Developments
 Table 165. Sideshow Collectibles Corporation Information
 Table 166. Sideshow Collectibles Description and Major Businesses
 Table 167. Sideshow Collectibles Product Models, Descriptions and Specifications
 Table 168. Sideshow Collectibles Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 169. Sideshow Collectibles Recent Developments
 Table 170. Kotobukiya Corporation Information
 Table 171. Kotobukiya Description and Major Businesses
 Table 172. Kotobukiya Product Models, Descriptions and Specifications
 Table 173. Kotobukiya Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 174. Kotobukiya Recent Developments
 Table 175. Key Raw Materials Distribution
 Table 176. Raw Materials Key Suppliers
 Table 177. Critical Raw Material Supplier Concentration (2024) & Risk Index
 Table 178. Milestones in Production Technology Evolution
 Table 179. Distributors List
 Table 180. Market Trends and Market Evolution
 Table 181. Market Drivers and Opportunities
 Table 182. Market Challenges, Risks, and Restraints
 Table 183. Research Programs/Design for This Report
 Table 184. Key Data Information from Secondary Sources
 Table 185. Key Data Information from Primary Sources


List of Figures
 Figure 1. Character Toys Product Picture
 Figure 2. Global Character Toys Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 3. Character Building Toys Product Picture
 Figure 4. Character Non-building Toys Product Picture
 Figure 5. Global Character Toys Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 6. Online Sales
 Figure 7. Offline Sales
 Figure 8. Character Toys Report Years Considered
 Figure 9. Global Character Toys Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 10. Global Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 11. Global Character Toys Revenue (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Figure 12. Global Character Toys Revenue Market Share by Region (2020-2031)
 Figure 13. Global Character Toys Sales (2020-2031) & (K Units)
 Figure 14. Global Character Toys Sales (CAGR) by Region (2020-2031) (K Units)
 Figure 15. Global Character Toys Sales Market Share by Region (2020-2031)
 Figure 16. Top 5 and Top 10 Manufacturers Character Toys Sales Volume Market Share in 2024
 Figure 17. Global Character Toys Revenue Market Share Ranking (2024)
 Figure 18. Tier Distribution by Revenue Contribution (2020 VS 2024)
 Figure 19. Character Building Toys Revenue Market Share by Manufacturer in 2024
 Figure 20. Character Non-building Toys Revenue Market Share by Manufacturer in 2024
 Figure 21. Global Character Toys Sales Market Share by Type (2020-2031)
 Figure 22. Global Character Toys Revenue Market Share by Type (2020-2031)
 Figure 23. Global Character Toys Sales Market Share by Application (2020-2031)
 Figure 24. Global Character Toys Revenue Market Share by Application (2020-2031)
 Figure 25. North America Character Toys Sales YoY (2020-2031) & (K Units)
 Figure 26. North America Character Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 27. North America Top 5 Manufacturers Character Toys Sales Revenue (US$ Million) in 2024
 Figure 28. North America Character Toys Sales Volume (K Units) by Type (2020- 2031)
 Figure 29. North America Character Toys Sales Revenue (US$ Million) by Type (2020 - 2031)
 Figure 30. North America Character Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 31. North America Character Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 32. US Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 33. Canada Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 34. Mexico Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 35. Europe Character Toys Sales YoY (2020-2031) & (K Units)
 Figure 36. Europe Character Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 37. Europe Top 5 Manufacturers Character Toys Sales Revenue (US$ Million) in 2024
 Figure 38. Europe Character Toys Sales Volume (K Units) by Type (2020-2031)
 Figure 39. Europe Character Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 40. Europe Character Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 41. Europe Character Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 42. Germany Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 43. France Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 44. U.K. Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 45. Italy Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 46. Russia Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 47. Asia-Pacific Character Toys Sales YoY (2020-2031) & (K Units)
 Figure 48. Asia-Pacific Character Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 49. Asia-Pacific Top 8 Manufacturers Character Toys Sales Revenue (US$ Million) in 2024
 Figure 50. Asia-Pacific Character Toys Sales Volume (K Units) by Type (2020- 2031)
 Figure 51. Asia-Pacific Character Toys Sales Revenue (US$ Million) by Type (2020- 2031)
 Figure 52. Asia-Pacific Character Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 53. Asia-Pacific Character Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 54. Indonesia Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 55. Japan Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 56. South Korea Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 57. China Taiwan Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 58. India Character Toys Revenue (2020-2031) & (US$ Million)
 Figure 59. Central and South America Character Toys Sales YoY (2020-2031) & (K Units)
 Figure 60. Central and South America Character Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 61. Central and South America Top 5 Manufacturers Character Toys Sales Revenue (US$ Million) in 2024
 Figure 62. Central and South America Character Toys Sales Volume (K Units) by Type (2021-2031)
 Figure 63. Central and South America Character Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 64. Central and South America Character Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 65. Central and South America Character Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 66. Brazil Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 67. Argentina Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 68. Middle East, and Africa Character Toys Sales YoY (2020-2031) & (K Units)
 Figure 69. Middle East and Africa Character Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 70. Middle East and Africa Top 5 Manufacturers Character Toys Sales Revenue (US$ Million) in 2024
 Figure 71. Middle East and Africa Character Toys Sales Volume (K Units) by Type (2021-2031)
 Figure 72. South America Character Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 73. Middle East and Africa Character Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 74. Middle East and Africa Character Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 75. GCC Countries Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 76. Turkey Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 77. Egypt Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 78. South Africa Character Toys Revenue (2020-2025) & (US$ Million)
 Figure 79. Character Toys Industry Chain Mapping
 Figure 80. Regional Character Toys Manufacturing Base Distribution (%)
 Figure 81. Global Character Toys Production Market Share by Region (2020-2031)
 Figure 82. Character Toys Production Process
 Figure 83. Regional Character Toys Production Cost Structure
 Figure 84. Channels of Distribution (Direct Vs Distribution)
 Figure 85. Bottom-up and Top-down Approaches for This Report
 Figure 86. Data Triangulation
 Figure 87. Key Executives Interviewed
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