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Global Character Building Toys Market Outlook, In‑Depth Analysis & Forecast to 2031
Published Date: October 2025
|
Report Code: QYRE-Auto-8L17653
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Global Character Building Toys Market Research Report 2024
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Global Character Building Toys Market Outlook, In‑Depth Analysis & Forecast to 2031

Code: QYRE-Auto-8L17653
Report
October 2025
Pages:139
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Character Building Toys Market

The global Character Building Toys market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Toys can be divided into character toys and non-character toys according to their appearance. Character toys refer to toys with anthropomorphic, animal, etc. images, such as dolls, stuffed toys, and toys based on characters or non-characters in film and television works.
From a downstream perspective, Online Sales accounted for % of 2024 revenue, surging to US$ million by 2031 (CAGR: % from 2025–2031).
Character Building Toys leading manufacturers including Bandai, Lego, Bloks, Mattel, Qimeng, Banbao, JAKI, Kawada, etc., dominate supply; the top five capture approximately % of global revenue, with Bandai leading 2024 sales at US$ million.
Regional Outlook:
North America rose from US$ million in 2024 to a forecast US$ million by 2031 (CAGR %).
Asia‑Pacific will expand from US$ million to US$ million (CAGR  %), led by China (US$ million in 2024, % share rising to % by 2031), Japan (CAGR %), South Korea (CAGR %), and Southeast Asia (CAGR %).
Europe is set to grow from US$ million to US$ million (CAGR %), with Germany projected to hit US$ million by 2031 (CAGR %).

Report Includes:

This definitive report equips CEOs, marketing directors, and investors with a 360° view of the global Character Building Toys market, seamlessly integrating production and sales performance across the value chain. It analyzes historical sales volume and revenue sales data (2020–2024) and delivers forecasts through 2031, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies volume and value, growth rates, technical innovations, niche opportunities, and substitution risks, and analyzes downstream customers distribution pattern.
Granular regional insights cover five major markets—North America, Europe, APAC, South America, and MEA—with in‑depth analysis of 20+ countries. Each region’s dominant products, competitive landscape, and downstream demand trends are clearly detailed.
Critical competitive intelligence profiles manufacturers—sales volume, revenue, margins, pricing strategies, and major customers—and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise supply‑chain overview maps upstream suppliers, manufacturing technologies, cost structures, and distribution dynamics to identify strategic gaps and unmet demand.
Market Segmentation

Scope of Character Building Toys Market Report

Report Metric Details
Report Name Character Building Toys Market
Segment by Type
Segment by Application
  • Online Sales
  • Offline Sales
Sales by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Bandai, Lego, Bloks, Mattel, Qimeng, Banbao, JAKI, Kawada
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Defines the Character Building Toys study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential.
  • Chapter 2: Offers current market state, projects global revenue and sales to 2031, pinpointing high consumption regions and emerging market catalysts
  • Chapter 3: Dissects the manufacturer landscape—ranks by volume and revenue, analyzes profitability and pricing, maps production bases, details manufacturer performance by product type and evaluates concentration alongside M&A moves.
  • Chapter 4: Unlocks high margin product segments—compares sales, revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
  • Chapter 5: Targets downstream market opportunities—evaluates sales, revenue, and pricing by Application, identifies emerging use cases, and profiles leading customers by region and by Application.
  • Chapter 6: North America—breaks down sales and revenue by Type, by Application and country, profiles key manufacturers and assesses growth drivers and barriers.
  • Chapter 7: Europe—analyses regional sales, revenue and market by Type, by Application and manufacturers, flagging drivers and barriers.
  • Chapter 8: Asia Pacific—quantifies sales and revenue by Type, by Application, and region/country, profiles top manufacturers, and uncovers high potential expansion areas.
  • Chapter 9: Central & South America—measures sales and revenue by Type, by Application, and country, profiles top manufacturers, and identifies investment opportunities and challenges.
  • Chapter 10: Middle East and Africa—evaluates sales and revenue by Type, by Application, and country, profiles key manufacturers, and outlines investment prospects and market hurdles
  • Chapter 11: Profiles manufacturers in depth—details product specs, sales, revenue, margins; Top manufactures 2024 sales breakdowns by Product type, by Application, by sales region SWOT analysis, and recent strategic developments.
  • Chapter 12: Supply chain—analyses upstream raw materials and suppliers, manufacturing footprint, regional production and cost, regulatory and technology, plus downstream channels and distributor roles.
  • Chapter 13: Market dynamics—explores drivers, restraints, regulatory impacts, and risk mitigation strategies.
  • Chapter 15: Actionable conclusions and strategic recommendations.
  • Why This Report:
  • Beyond standard market data, this analysis provides a clear profitability roadmap—empowering you to:
  • Allocate capital strategically to high growth regions (Chapters 6–10) and margin rich segments (Chapter 5).
  • Negotiate from strength with suppliers (Chapter 12) and customers (Chapter5) using cost and demand intelligence.
  • Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 3 and 11).
  • Secure your supply chain against disruptions through upstream and downstream visibility (Chapters 12 and 13).
  • Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.

FAQ for this report

Who are the main players in the Character Building Toys Market report?

Ans: The main players in the Character Building Toys Market are Bandai, Lego, Bloks, Mattel, Qimeng, Banbao, JAKI, Kawada

What are the Application segmentation covered in the Character Building Toys Market report?

Ans: The Applications covered in the Character Building Toys Market report are Online Sales, Offline Sales

What are the Type segmentation covered in the Character Building Toys Market report?

Ans: The Types covered in the Character Building Toys Market report are Plastic Building Blocks, Wooden Building Blocks, Magnetic Building Blocks, Others

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1 Study Coverage
1.1 Introduction to Character Building Toys: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Character Building Toys Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 Plastic Building Blocks
1.2.3 Wooden Building Blocks
1.2.4 Magnetic Building Blocks
1.2.5 Others
1.3 Market Segmentation by Application
1.3.1 Global Character Building Toys Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Character Building Toys Revenue Estimates and Forecasts 2020-2031
2.2 Global Character Building Toys Revenue by Region
2.2.1 Revenue Comparison: 2020 VS 2024 VS 2031
2.2.2 Historical and Forecasted Revenue by Region (2020--2031)
2.2.3 Global Revenue Market Share by Region (2020-2031)
2.3 Global Character Building Toys Sales Estimates and Forecasts 2020-2031
2.4 Global Character Building Toys Sales by Region
2.4.1 Sales Comparison: 2020 VS 2024 VS 2031
2.4.2 Historical and Forecasted Sales by Region (2020-2031)
2.4.3 Emerging Market Focus: Growth Drivers & Investment Trends
2.4.4 Global Sales Market Share by Region (2020-2031)
3 Competition by Manufacturers
3.1 Global Character Building Toys Sales by Manufacturers
3.1.1 Global Sales Volume by Manufacturers (2020-2025)
3.1.2 Global Top 5 and Top 10 Manufacturers’Market Share by Sales Volume (2024)
3.2 Global Character Building Toys Manufacturer Revenue Rankings and Tiers
3.2.1 Global Revenue (Value) by Manufacturers (2020-2025)
3.2.2 Global Key Manufacturer Revenue Ranking (2023 vs. 2024)
3.2.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
3.3 Manufacturer Profitability Profiles and Pricing Strategies
3.3.1 Gross Margin by Top Manufacturer (2020 VS 2024)
3.3.2 Manufacturer-Level Price Trends (2020-2025)
3.4 Key Manufacturers Manufacturing Base and Headquarters
3.5 Main Product Type Market Size by Manufacturers
3.5.1 Plastic Building Blocks Market Size by Manufacturers
3.5.2 Wooden Building Blocks Market Size by Manufacturers
3.5.3 Magnetic Building Blocks Market Size by Manufacturers
3.5.4 Others Market Size by Manufacturers
3.6 Global Character Building Toys Market Concentration and Dynamics
3.6.1 Global Market Concentration (CR5 and HHI)
3.6.2 Entrant/Exit Impact Analysis
3.6.3 Strategic Moves: M&A, Capacity Expansion, R&D Investment
4 Global Product Segmentation Analysis
4.1 Global Character Building Toys Sales Performance by Type
4.1.1 Global Historical and Forecasted Sales by Type (2020-2031)
4.1.2 Global Sales Market Share by Type (2020-2031)
4.2 Global Character Building Toys Revenue Trends by Type
4.2.1 Global Historical and Forecasted Revenue by Type (2020-2031)
4.2.2 Global Revenue Market Share by Type (2020-2031)
4.3 Global Average Selling Price (ASP) Trends by Type (2020-2031)
4.4 Product Technology Differentiation
4.5 Subtype Dynamics: Growth Leaders, Profitability and Risk
4.5.1 High-Growth Niches and Adoption Drivers
4.5.2 Profitability Hotspots and Cost Drivers
4.5.3 Substitution Threats
5 Global Downstream Application Analysis
5.1 Global Character Building Toys Sales by Application
5.1.1 Global Historical and Forecasted Sales by Application (2020-2031)
5.1.2 Global Sales Market Share by Application (2020-2031)
5.1.3 High-Growth Application Identification
5.1.4 Emerging Application Case Studies
5.2 Global Character Building Toys Revenue by Application
5.2.1 Global Historical and Forecasted Revenue by Application (2020-2031)
5.2.2 Revenue Market Share by Application (2020-2031)
5.3 Global Pricing Dynamics by Application (2020-2031)
5.4 Downstream Customer Analysis
5.4.1 Top Customers by Region
5.4.2 Top Customers by Application
6 North America
6.1 North America Sales Volume and Revenue (2020-2031)
6.2 North America Key Manufacturers Sales Revenue in 2024
6.3 North America Character Building Toys Sales and Revenue by Type (2020-2031)
6.4 North America Character Building Toys Sales and Revenue by Application (2020-2031)
6.5 North America Growth Accelerators and Market Barriers
6.6 North America Character Building Toys Market Size by Country
6.6.1 North America Revenue by Country
6.6.2 North America Sales Trends by Country
6.6.3 US
6.6.4 Canada
6.6.5 Mexico
7 Europe
7.1 Europe Sales Volume and Revenue (2020-2031)
7.2 Europe Key Manufacturers Sales Revenue in 2024
7.3 Europe Character Building Toys Sales and Revenue by Type (2020-2031)
7.4 Europe Character Building Toys Sales and Revenue by Application (2020-2031)
7.5 Europe Growth Accelerators and Market Barriers
7.6 Europe Character Building Toys Market Size by Country
7.6.1 Europe Revenue by Country
7.6.2 Europe Sales Trends by Country
7.6.3 Germany
7.6.4 France
7.6.5 U.K.
7.6.6 Italy
7.6.7 Russia
8 Asia-Pacific
8.1 Asia-Pacific Sales Volume and Revenue (2020-2031)
8.2 Asia-Pacific Key Manufacturers Sales Revenue in 2024
8.3 Asia-Pacific Character Building Toys Sales and Revenue by Type (2020-2031)
8.4 Asia-Pacific Character Building Toys Sales and Revenue by Application (2020-2031)
8.5 Asia-Pacific Character Building Toys Market Size by Region
8.5.1 Asia-Pacific Revenue by Region
8.5.2 Asia-Pacific Sales Trends by Region
8.6 Asia-Pacific Growth Accelerators and Market Barriers
8.7 Southeast Asia
8.7.1 Southeast Asia Revenue by Country (2020 VS 2024 VS 2031)
8.7.2 Key Country Analysis: Indonesia, Vietnam, Thailand, Malaysia, Philippines
8.8 China
8.9 Japan
8.10 South Korea
8.11 China Taiwan
8.12 India
9 Central and South America
9.1 Central and South America Sales Volume and Revenue (2020-2031)
9.2 Central and South America Key Manufacturers Sales Revenue in 2024
9.3 Central and South America Character Building Toys Sales and Revenue by Type (2020-2031)
9.4 Central and South America Character Building Toys Sales and Revenue by Application (2020-2031)
9.5 Central and South America Investment Opportunities and Key Challenges
9.6 Central and South America Character Building Toys Market Size by Country
9.6.1 Central and South America Revenue Trends by Country (2020 VS 2024 VS 2031)
9.6.2 Brazil
9.6.3 Argentina
10 Middle East and Africa
10.1 Middle East and Africa Sales Volume and Revenue (2020-2031)
10.2 Middle East and Africa Key Manufacturers Sales Revenue in 2024
10.3 Middle East and Africa Character Building Toys Sales and Revenue by Type (2020-2031)
10.4 Middle East and Africa Character Building Toys Sales and Revenue by Application (2020-2031)
10.5 Middle East and Africa Investment Opportunities and Key Challenges
10.6 Middle East and Africa Character Building Toys Market Size by Country
10.6.1 Middle East and Africa Revenue Trends by Country (2020 VS 2024 VS 2031)
10.6.2 GCC Countries
10.6.3 Turkey
10.6.4 Egypt
10.6.5 South Africa
11 Corporate Profile
11.1 Bandai
11.1.1 Bandai Corporation Information
11.1.2 Bandai Business Overview
11.1.3 Bandai Character Building Toys Product Models, Descriptions and Specifications
11.1.4 Bandai Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.1.5 Bandai Character Building Toys Sales by Product in 2024
11.1.6 Bandai Character Building Toys Sales by Application in 2024
11.1.7 Bandai Character Building Toys Sales by Geographic Area in 2024
11.1.8 Bandai Character Building Toys SWOT Analysis
11.1.9 Bandai Recent Developments
11.2 Lego
11.2.1 Lego Corporation Information
11.2.2 Lego Business Overview
11.2.3 Lego Character Building Toys Product Models, Descriptions and Specifications
11.2.4 Lego Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.2.5 Lego Character Building Toys Sales by Product in 2024
11.2.6 Lego Character Building Toys Sales by Application in 2024
11.2.7 Lego Character Building Toys Sales by Geographic Area in 2024
11.2.8 Lego Character Building Toys SWOT Analysis
11.2.9 Lego Recent Developments
11.3 Bloks
11.3.1 Bloks Corporation Information
11.3.2 Bloks Business Overview
11.3.3 Bloks Character Building Toys Product Models, Descriptions and Specifications
11.3.4 Bloks Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.3.5 Bloks Character Building Toys Sales by Product in 2024
11.3.6 Bloks Character Building Toys Sales by Application in 2024
11.3.7 Bloks Character Building Toys Sales by Geographic Area in 2024
11.3.8 Bloks Character Building Toys SWOT Analysis
11.3.9 Bloks Recent Developments
11.4 Mattel
11.4.1 Mattel Corporation Information
11.4.2 Mattel Business Overview
11.4.3 Mattel Character Building Toys Product Models, Descriptions and Specifications
11.4.4 Mattel Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.4.5 Mattel Character Building Toys Sales by Product in 2024
11.4.6 Mattel Character Building Toys Sales by Application in 2024
11.4.7 Mattel Character Building Toys Sales by Geographic Area in 2024
11.4.8 Mattel Character Building Toys SWOT Analysis
11.4.9 Mattel Recent Developments
11.5 Qimeng
11.5.1 Qimeng Corporation Information
11.5.2 Qimeng Business Overview
11.5.3 Qimeng Character Building Toys Product Models, Descriptions and Specifications
11.5.4 Qimeng Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.5.5 Qimeng Character Building Toys Sales by Product in 2024
11.5.6 Qimeng Character Building Toys Sales by Application in 2024
11.5.7 Qimeng Character Building Toys Sales by Geographic Area in 2024
11.5.8 Qimeng Character Building Toys SWOT Analysis
11.5.9 Qimeng Recent Developments
11.6 Banbao
11.6.1 Banbao Corporation Information
11.6.2 Banbao Business Overview
11.6.3 Banbao Character Building Toys Product Models, Descriptions and Specifications
11.6.4 Banbao Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.6.5 Banbao Recent Developments
11.7 JAKI
11.7.1 JAKI Corporation Information
11.7.2 JAKI Business Overview
11.7.3 JAKI Character Building Toys Product Models, Descriptions and Specifications
11.7.4 JAKI Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.7.5 JAKI Recent Developments
11.8 Kawada
11.8.1 Kawada Corporation Information
11.8.2 Kawada Business Overview
11.8.3 Kawada Character Building Toys Product Models, Descriptions and Specifications
11.8.4 Kawada Character Building Toys Sales, Price, Revenue and Gross Margin (2020-2025)
11.8.5 Kawada Recent Developments
12 Value Chain and Supply-Chain Analysis
12.1 Character Building Toys Industry Chain
12.2 Character Building Toys Upstream Materials Analysis
12.2.1 Raw Materials
12.2.2 Key Suppliers Market Share & Risk Assessment
12.3 Character Building Toys Integrated Production Analysis
12.3.1 Manufacturing Footprint Analysis
12.3.2 Regional Production Market Share (2020-2031)
12.3.3 Regulatory and Trade Policy Impact on Production
12.3.4 Production Technology Overview
12.3.5 Regional Cost Drivers
12.4 Character Building Toys Sales Channels and Distribution Networks
12.4.1 Sales Channels
12.4.2 Distributors
13 Character Building Toys Market Dynamics
13.1 Industry Trends and Evolution
13.2 Market Growth Drivers and Emerging Opportunities
13.3 Market Challenges, Risks, and Restraints
14 Key Findings in the Global Character Building Toys Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
List of Tables
 Table 1. Global Character Building Toys Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Table 2. Global Character Building Toys Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Table 3. Global Character Building Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 4. Global Character Building Toys Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global Character Building Toys Revenue by Region (2026-2031) & (US$ Million)
 Table 6. Global Character Building Toys Sales Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (K Units)
 Table 7. Global Character Building Toys Sales by Region (2020-2025) & (K Units)
 Table 8. Global Character Building Toys Sales by Region (2026-2031) & (K Units)
 Table 9. Emerging Market Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 10. Global Character Building Toys Sales by Manufacturers (2020-2025) & (K Units)
 Table 11. Global Character Building Toys Sales Share by Manufacturers (2020-2025)
 Table 12. Global Character Building Toys Revenue by Manufacturers (2020-2025) & (US$ Million)
 Table 13. Global Character Building Toys Revenue Market Share by Manufacturers (2020-2025)
 Table 14. Global Key Manufacturers’Ranking Shift (2023 vs. 2024) (Based on Revenue)
 Table 15. Global Character Building Toys by Manufacturer Tier (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Character Building Toys as of 2024)
 Table 16. Global Character Building Toys Average Gross Margin (%) by Manufacturer (2020 VS 2024)
 Table 17. Global Character Building Toys Average Selling Price (ASP) by Manufacturers (2020-2025) & (US$/Unit)
 Table 18. Key Manufacturers Character Building Toys Manufacturing Base and Headquarters
 Table 19. Global Character Building Toys Market Concentration Ratio (CR5 and HHI)
 Table 20. Key Market Entrant/Exit (2020-2024) – Drivers & Impact Analysis
 Table 21. Key Mergers & Acquisitions, Expansion Plans, R&D Investment
 Table 22. Global Character Building Toys Sales by Type (2020-2025) & (K Units)
 Table 23. Global Character Building Toys Sales by Type (2026-2031) & (K Units)
 Table 24. Global Character Building Toys Revenue by Type (2020-2025) & (US$ Million)
 Table 25. Global Character Building Toys Revenue by Type (2026-2031) & (US$ Million)
 Table 26. Global Character Building Toys ASP by Type (2020-2031) & (US$/Unit)
 Table 27. Technical Specifications by Key Product Type
 Table 28. Global Character Building Toys Sales by Application (2020-2025) & (K Units)
 Table 29. Global Character Building Toys Sales by Application (2026-2031) & (K Units)
 Table 30. Character Building Toys High-Growth Sectors Demand CAGR (2024-2031)
 Table 31. Global Character Building Toys Revenue by Application (2020-2025) & (US$ Million)
 Table 32. Global Character Building Toys Revenue by Application (2026-2031) & (US$ Million)
 Table 33. Global Character Building Toys ASP by Application (2020-2031) & (US$/Unit)
 Table 34. Top Customers by Region
 Table 35. Top Customers by Application
 Table 36. North America Character Building Toys Growth Accelerators and Market Barriers
 Table 37. North America Character Building Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 38. North America Character Building Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 39. Europe Character Building Toys Growth Accelerators and Market Barriers
 Table 40. Europe Character Building Toys Revenue Grow Rate (CAGR) by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 41. Europe Character Building Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 42. Asia-Pacific Character Building Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 43. Asia-Pacific Character Building Toys Sales (K Units) by Country (2020 VS 2024 VS 2031)
 Table 44. Asia-Pacific Character Building Toys Growth Accelerators and Market Barriers
 Table 45. Southeast Asia Character Building Toys Revenue Grow Rate (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 46. Central and South America Character Building Toys Investment Opportunities and Key Challenges
 Table 47. Central and South America Character Building Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 48. Middle East and Africa Character Building Toys Investment Opportunities and Key Challenges
 Table 49. Middle East and Africa Character Building Toys Revenue Grow Rate (CAGR) by Country (2020 VS 2024 VS 2031) (US$ Million)
 Table 50. Bandai Corporation Information
 Table 51. Bandai Description and Major Businesses
 Table 52. Bandai Product Models, Descriptions and Specifications
 Table 53. Bandai Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 54. Bandai Sales Value Proportion by Product in 2024
 Table 55. Bandai Sales Value Proportion by Application in 2024
 Table 56. Bandai Sales Value Proportion by Geographic Area in 2024
 Table 57. Bandai Character Building Toys SWOT Analysis
 Table 58. Bandai Recent Developments
 Table 59. Lego Corporation Information
 Table 60. Lego Description and Major Businesses
 Table 61. Lego Product Models, Descriptions and Specifications
 Table 62. Lego Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 63. Lego Sales Value Proportion by Product in 2024
 Table 64. Lego Sales Value Proportion by Application in 2024
 Table 65. Lego Sales Value Proportion by Geographic Area in 2024
 Table 66. Lego Character Building Toys SWOT Analysis
 Table 67. Lego Recent Developments
 Table 68. Bloks Corporation Information
 Table 69. Bloks Description and Major Businesses
 Table 70. Bloks Product Models, Descriptions and Specifications
 Table 71. Bloks Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 72. Bloks Sales Value Proportion by Product in 2024
 Table 73. Bloks Sales Value Proportion by Application in 2024
 Table 74. Bloks Sales Value Proportion by Geographic Area in 2024
 Table 75. Bloks Character Building Toys SWOT Analysis
 Table 76. Bloks Recent Developments
 Table 77. Mattel Corporation Information
 Table 78. Mattel Description and Major Businesses
 Table 79. Mattel Product Models, Descriptions and Specifications
 Table 80. Mattel Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 81. Mattel Sales Value Proportion by Product in 2024
 Table 82. Mattel Sales Value Proportion by Application in 2024
 Table 83. Mattel Sales Value Proportion by Geographic Area in 2024
 Table 84. Mattel Character Building Toys SWOT Analysis
 Table 85. Mattel Recent Developments
 Table 86. Qimeng Corporation Information
 Table 87. Qimeng Description and Major Businesses
 Table 88. Qimeng Product Models, Descriptions and Specifications
 Table 89. Qimeng Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 90. Qimeng Sales Value Proportion by Product in 2024
 Table 91. Qimeng Sales Value Proportion by Application in 2024
 Table 92. Qimeng Sales Value Proportion by Geographic Area in 2024
 Table 93. Qimeng Character Building Toys SWOT Analysis
 Table 94. Qimeng Recent Developments
 Table 95. Banbao Corporation Information
 Table 96. Banbao Description and Major Businesses
 Table 97. Banbao Product Models, Descriptions and Specifications
 Table 98. Banbao Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 99. Banbao Recent Developments
 Table 100. JAKI Corporation Information
 Table 101. JAKI Description and Major Businesses
 Table 102. JAKI Product Models, Descriptions and Specifications
 Table 103. JAKI Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 104. JAKI Recent Developments
 Table 105. Kawada Corporation Information
 Table 106. Kawada Description and Major Businesses
 Table 107. Kawada Product Models, Descriptions and Specifications
 Table 108. Kawada Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 109. Kawada Recent Developments
 Table 110. Key Raw Materials Distribution
 Table 111. Raw Materials Key Suppliers
 Table 112. Critical Raw Material Supplier Concentration (2024) & Risk Index
 Table 113. Milestones in Production Technology Evolution
 Table 114. Distributors List
 Table 115. Market Trends and Market Evolution
 Table 116. Market Drivers and Opportunities
 Table 117. Market Challenges, Risks, and Restraints
 Table 118. Research Programs/Design for This Report
 Table 119. Key Data Information from Secondary Sources
 Table 120. Key Data Information from Primary Sources


List of Figures
 Figure 1. Character Building Toys Product Picture
 Figure 2. Global Character Building Toys Market Size Growth Rate by Type, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 3. Plastic Building Blocks Product Picture
 Figure 4. Wooden Building Blocks Product Picture
 Figure 5. Magnetic Building Blocks Product Picture
 Figure 6. Others Product Picture
 Figure 7. Global Character Building Toys Market Size Growth Rate by Application, 2020 VS 2024 VS 2031 (US$ Million)
 Figure 8. Online Sales
 Figure 9. Offline Sales
 Figure 10. Character Building Toys Report Years Considered
 Figure 11. Global Character Building Toys Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 12. Global Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 13. Global Character Building Toys Revenue (CAGR) by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Figure 14. Global Character Building Toys Revenue Market Share by Region (2020-2031)
 Figure 15. Global Character Building Toys Sales (2020-2031) & (K Units)
 Figure 16. Global Character Building Toys Sales (CAGR) by Region (2020-2031) (K Units)
 Figure 17. Global Character Building Toys Sales Market Share by Region (2020-2031)
 Figure 18. Top 5 and Top 10 Manufacturers Character Building Toys Sales Volume Market Share in 2024
 Figure 19. Global Character Building Toys Revenue Market Share Ranking (2024)
 Figure 20. Tier Distribution by Revenue Contribution (2020 VS 2024)
 Figure 21. Plastic Building Blocks Revenue Market Share by Manufacturer in 2024
 Figure 22. Wooden Building Blocks Revenue Market Share by Manufacturer in 2024
 Figure 23. Magnetic Building Blocks Revenue Market Share by Manufacturer in 2024
 Figure 24. Others Revenue Market Share by Manufacturer in 2024
 Figure 25. Global Character Building Toys Sales Market Share by Type (2020-2031)
 Figure 26. Global Character Building Toys Revenue Market Share by Type (2020-2031)
 Figure 27. Global Character Building Toys Sales Market Share by Application (2020-2031)
 Figure 28. Global Character Building Toys Revenue Market Share by Application (2020-2031)
 Figure 29. North America Character Building Toys Sales YoY (2020-2031) & (K Units)
 Figure 30. North America Character Building Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 31. North America Top 5 Manufacturers Character Building Toys Sales Revenue (US$ Million) in 2024
 Figure 32. North America Character Building Toys Sales Volume (K Units) by Type (2020- 2031)
 Figure 33. North America Character Building Toys Sales Revenue (US$ Million) by Type (2020 - 2031)
 Figure 34. North America Character Building Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 35. North America Character Building Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 36. US Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 37. Canada Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 38. Mexico Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 39. Europe Character Building Toys Sales YoY (2020-2031) & (K Units)
 Figure 40. Europe Character Building Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 41. Europe Top 5 Manufacturers Character Building Toys Sales Revenue (US$ Million) in 2024
 Figure 42. Europe Character Building Toys Sales Volume (K Units) by Type (2020-2031)
 Figure 43. Europe Character Building Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 44. Europe Character Building Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 45. Europe Character Building Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 46. Germany Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 47. France Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 48. U.K. Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 49. Italy Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 50. Russia Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 51. Asia-Pacific Character Building Toys Sales YoY (2020-2031) & (K Units)
 Figure 52. Asia-Pacific Character Building Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 53. Asia-Pacific Top 8 Manufacturers Character Building Toys Sales Revenue (US$ Million) in 2024
 Figure 54. Asia-Pacific Character Building Toys Sales Volume (K Units) by Type (2020- 2031)
 Figure 55. Asia-Pacific Character Building Toys Sales Revenue (US$ Million) by Type (2020- 2031)
 Figure 56. Asia-Pacific Character Building Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 57. Asia-Pacific Character Building Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 58. Indonesia Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 59. Japan Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 60. South Korea Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 61. China Taiwan Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 62. India Character Building Toys Revenue (2020-2031) & (US$ Million)
 Figure 63. Central and South America Character Building Toys Sales YoY (2020-2031) & (K Units)
 Figure 64. Central and South America Character Building Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 65. Central and South America Top 5 Manufacturers Character Building Toys Sales Revenue (US$ Million) in 2024
 Figure 66. Central and South America Character Building Toys Sales Volume (K Units) by Type (2021-2031)
 Figure 67. Central and South America Character Building Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 68. Central and South America Character Building Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 69. Central and South America Character Building Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 70. Brazil Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 71. Argentina Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 72. Middle East, and Africa Character Building Toys Sales YoY (2020-2031) & (K Units)
 Figure 73. Middle East and Africa Character Building Toys Revenue YoY (2020-2031) & (US$ Million)
 Figure 74. Middle East and Africa Top 5 Manufacturers Character Building Toys Sales Revenue (US$ Million) in 2024
 Figure 75. Middle East and Africa Character Building Toys Sales Volume (K Units) by Type (2021-2031)
 Figure 76. South America Character Building Toys Sales Revenue (US$ Million) by Type (2020-2031)
 Figure 77. Middle East and Africa Character Building Toys Sales Volume (K Units) by Application (2020-2031)
 Figure 78. Middle East and Africa Character Building Toys Sales Revenue (US$ Million) by Application (2020-2031)
 Figure 79. GCC Countries Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 80. Turkey Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 81. Egypt Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 82. South Africa Character Building Toys Revenue (2020-2025) & (US$ Million)
 Figure 83. Character Building Toys Industry Chain Mapping
 Figure 84. Regional Character Building Toys Manufacturing Base Distribution (%)
 Figure 85. Global Character Building Toys Production Market Share by Region (2020-2031)
 Figure 86. Character Building Toys Production Process
 Figure 87. Regional Character Building Toys Production Cost Structure
 Figure 88. Channels of Distribution (Direct Vs Distribution)
 Figure 89. Bottom-up and Top-down Approaches for This Report
 Figure 90. Data Triangulation
 Figure 91. Key Executives Interviewed
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