The global market for Social Media Analytics was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:

• Execute focused engagements like one-to-one and one-to-many

• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the customer experience

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.

This report aims to provide a comprehensive presentation of the global market for Social Media Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Analytics.

The Social Media Analytics market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Social Media Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Social Media Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Social Media Analytics Market Report

Report Metric	Details
Report Name	Social Media Analytics Market
Segment by Type	Customer Segmentation and Targeting Multichannel Campaign Management Competitor Benchmarking Customer Behavioral Analysis Marketing Measurement
Segment by Application	Banking, Financial Services and Insurance (BFSI) Telecommunications and IT Retail Healthcare Government Media and Entertainment Transportation and Logistics Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

What is the Social Media Analytics Market share by application?

Ans: Retail is the largest end user, with over than 40% market share.

Who are the main players in the Social Media Analytics Market report?

Ans: The main players in the Social Media Analytics Market are IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US

What are the Application segmentation covered in the Social Media Analytics Market report?

Ans: The Applications covered in the Social Media Analytics Market report are Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail, Healthcare, Government, Media and Entertainment, Transportation and Logistics, Others

What are the Type segmentation covered in the Social Media Analytics Market report?

Ans: The Types covered in the Social Media Analytics Market report are Customer Segmentation and Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, Marketing Measurement

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Social Media Analytics Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Customer Segmentation and Targeting

1.2.3 Multichannel Campaign Management

1.2.4 Competitor Benchmarking

1.2.5 Customer Behavioral Analysis

1.2.6 Marketing Measurement

1.3 Market by Application

1.3.1 Global Social Media Analytics Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Banking, Financial Services and Insurance (BFSI)

1.3.3 Telecommunications and IT

1.3.4 Retail

1.3.5 Healthcare

1.3.6 Government

1.3.7 Media and Entertainment

1.3.8 Transportation and Logistics

1.3.9 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Social Media Analytics Market Perspective (2020-2031)

2.2 Global Social Media Analytics Growth Trends by Region

2.2.1 Global Social Media Analytics Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Social Media Analytics Historic Market Size by Region (2020-2025)

2.2.3 Social Media Analytics Forecasted Market Size by Region (2026-2031)

2.3 Social Media Analytics Market Dynamics

2.3.1 Social Media Analytics Industry Trends

2.3.2 Social Media Analytics Market Drivers

2.3.3 Social Media Analytics Market Challenges

2.3.4 Social Media Analytics Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Social Media Analytics Players by Revenue

3.1.1 Global Top Social Media Analytics Players by Revenue (2020-2025)

3.1.2 Global Social Media Analytics Revenue Market Share by Players (2020-2025)

3.2 Global Social Media Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Social Media Analytics Revenue

3.4 Global Social Media Analytics Market Concentration Ratio

3.4.1 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Social Media Analytics Revenue in 2024

3.5 Global Key Players of Social Media Analytics Head office and Area Served

3.6 Global Key Players of Social Media Analytics, Product and Application

3.7 Global Key Players of Social Media Analytics, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Social Media Analytics Breakdown Data by Type

4.1 Global Social Media Analytics Historic Market Size by Type (2020-2025)

4.2 Global Social Media Analytics Forecasted Market Size by Type (2026-2031)

5 Social Media Analytics Breakdown Data by Application

5.1 Global Social Media Analytics Historic Market Size by Application (2020-2025)

5.2 Global Social Media Analytics Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Social Media Analytics Market Size (2020-2031)

6.2 North America Social Media Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Social Media Analytics Market Size by Country (2020-2025)

6.4 North America Social Media Analytics Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Social Media Analytics Market Size (2020-2031)

7.2 Europe Social Media Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Social Media Analytics Market Size by Country (2020-2025)

7.4 Europe Social Media Analytics Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Social Media Analytics Market Size (2020-2031)

8.2 Asia-Pacific Social Media Analytics Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Social Media Analytics Market Size by Region (2020-2025)

8.4 Asia-Pacific Social Media Analytics Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Social Media Analytics Market Size (2020-2031)

9.2 Latin America Social Media Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Social Media Analytics Market Size by Country (2020-2025)

9.4 Latin America Social Media Analytics Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Social Media Analytics Market Size (2020-2031)

10.2 Middle East & Africa Social Media Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Social Media Analytics Market Size by Country (2020-2025)

10.4 Middle East & Africa Social Media Analytics Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 IBM

11.1.1 IBM Company Details

11.1.2 IBM Business Overview

11.1.3 IBM Social Media Analytics Introduction

11.1.4 IBM Revenue in Social Media Analytics Business (2020-2025)

11.1.5 IBM Recent Development

11.2 Oracle

11.2.1 Oracle Company Details

11.2.2 Oracle Business Overview

11.2.3 Oracle Social Media Analytics Introduction

11.2.4 Oracle Revenue in Social Media Analytics Business (2020-2025)

11.2.5 Oracle Recent Development

11.3 Salesforce

11.3.1 Salesforce Company Details

11.3.2 Salesforce Business Overview

11.3.3 Salesforce Social Media Analytics Introduction

11.3.4 Salesforce Revenue in Social Media Analytics Business (2020-2025)

11.3.5 Salesforce Recent Development

11.4 Adobe Systems

11.4.1 Adobe Systems Company Details

11.4.2 Adobe Systems Business Overview

11.4.3 Adobe Systems Social Media Analytics Introduction

11.4.4 Adobe Systems Revenue in Social Media Analytics Business (2020-2025)

11.4.5 Adobe Systems Recent Development

11.5 SAS Institute

11.5.1 SAS Institute Company Details

11.5.2 SAS Institute Business Overview

11.5.3 SAS Institute Social Media Analytics Introduction

11.5.4 SAS Institute Revenue in Social Media Analytics Business (2020-2025)

11.5.5 SAS Institute Recent Development

11.6 Clarabridge

11.6.1 Clarabridge Company Details

11.6.2 Clarabridge Business Overview

11.6.3 Clarabridge Social Media Analytics Introduction

11.6.4 Clarabridge Revenue in Social Media Analytics Business (2020-2025)

11.6.5 Clarabridge Recent Development

11.7 Netbase Solutions

11.7.1 Netbase Solutions Company Details

11.7.2 Netbase Solutions Business Overview

11.7.3 Netbase Solutions Social Media Analytics Introduction

11.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2020-2025)

11.7.5 Netbase Solutions Recent Development

11.8 Brandwatch

11.8.1 Brandwatch Company Details

11.8.2 Brandwatch Business Overview

11.8.3 Brandwatch Social Media Analytics Introduction

11.8.4 Brandwatch Revenue in Social Media Analytics Business (2020-2025)

11.8.5 Brandwatch Recent Development

11.9 Talkwalker

11.9.1 Talkwalker Company Details

11.9.2 Talkwalker Business Overview

11.9.3 Talkwalker Social Media Analytics Introduction

11.9.4 Talkwalker Revenue in Social Media Analytics Business (2020-2025)

11.9.5 Talkwalker Recent Development

11.10 GoodData

11.10.1 GoodData Company Details

11.10.2 GoodData Business Overview

11.10.3 GoodData Social Media Analytics Introduction

11.10.4 GoodData Revenue in Social Media Analytics Business (2020-2025)

11.10.5 GoodData Recent Development

11.11 Crimson Hexagon

11.11.1 Crimson Hexagon Company Details

11.11.2 Crimson Hexagon Business Overview

11.11.3 Crimson Hexagon Social Media Analytics Introduction

11.11.4 Crimson Hexagon Revenue in Social Media Analytics Business (2020-2025)

11.11.5 Crimson Hexagon Recent Development

11.12 Simply Measured

11.12.1 Simply Measured Company Details

11.12.2 Simply Measured Business Overview

11.12.3 Simply Measured Social Media Analytics Introduction

11.12.4 Simply Measured Revenue in Social Media Analytics Business (2020-2025)

11.12.5 Simply Measured Recent Development

11.13 Sysomos

11.13.1 Sysomos Company Details

11.13.2 Sysomos Business Overview

11.13.3 Sysomos Social Media Analytics Introduction

11.13.4 Sysomos Revenue in Social Media Analytics Business (2020-2025)

11.13.5 Sysomos Recent Development

11.14 Digimind

11.14.1 Digimind Company Details

11.14.2 Digimind Business Overview

11.14.3 Digimind Social Media Analytics Introduction

11.14.4 Digimind Revenue in Social Media Analytics Business (2020-2025)

11.14.5 Digimind Recent Development

11.15 Unmetric

11.15.1 Unmetric Company Details

11.15.2 Unmetric Business Overview

11.15.3 Unmetric Social Media Analytics Introduction

11.15.4 Unmetric Revenue in Social Media Analytics Business (2020-2025)

11.15.5 Unmetric Recent Development

11.16 Cision US

11.16.1 Cision US Company Details

11.16.2 Cision US Business Overview

11.16.3 Cision US Social Media Analytics Introduction

11.16.4 Cision US Revenue in Social Media Analytics Business (2020-2025)

11.16.5 Cision US Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

List of Tables

Table 1. Global Social Media Analytics Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Customer Segmentation and Targeting

Table 3. Key Players of Multichannel Campaign Management

Table 4. Key Players of Competitor Benchmarking

Table 5. Key Players of Customer Behavioral Analysis

Table 6. Key Players of Marketing Measurement

Table 7. Global Social Media Analytics Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 8. Global Social Media Analytics Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 9. Global Social Media Analytics Market Size by Region (2020-2025) & (US$ Million)

Table 10. Global Social Media Analytics Market Share by Region (2020-2025)

Table 11. Global Social Media Analytics Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 12. Global Social Media Analytics Market Share by Region (2026-2031)

Table 13. Social Media Analytics Market Trends

Table 14. Social Media Analytics Market Drivers

Table 15. Social Media Analytics Market Challenges

Table 16. Social Media Analytics Market Restraints

Table 17. Global Social Media Analytics Revenue by Players (2020-2025) & (US$ Million)

Table 18. Global Social Media Analytics Market Share by Players (2020-2025)

Table 19. Global Top Social Media Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Media Analytics as of 2024)

Table 20. Ranking of Global Top Social Media Analytics Companies by Revenue (US$ Million) in 2024

Table 21. Global 5 Largest Players Market Share by Social Media Analytics Revenue (CR5 and HHI) & (2020-2025)

Table 22. Global Key Players of Social Media Analytics, Headquarters and Area Served

Table 23. Global Key Players of Social Media Analytics, Product and Application

Table 24. Global Key Players of Social Media Analytics, Date of Enter into This Industry

Table 25. Mergers & Acquisitions, Expansion Plans

Table 26. Global Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)

Table 27. Global Social Media Analytics Revenue Market Share by Type (2020-2025)

Table 28. Global Social Media Analytics Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 29. Global Social Media Analytics Revenue Market Share by Type (2026-2031)

Table 30. Global Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)

Table 31. Global Social Media Analytics Revenue Market Share by Application (2020-2025)

Table 32. Global Social Media Analytics Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 33. Global Social Media Analytics Revenue Market Share by Application (2026-2031)

Table 34. North America Social Media Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. North America Social Media Analytics Market Size by Country (2020-2025) & (US$ Million)

Table 36. North America Social Media Analytics Market Size by Country (2026-2031) & (US$ Million)

Table 37. Europe Social Media Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 38. Europe Social Media Analytics Market Size by Country (2020-2025) & (US$ Million)

Table 39. Europe Social Media Analytics Market Size by Country (2026-2031) & (US$ Million)

Table 40. Asia-Pacific Social Media Analytics Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 41. Asia-Pacific Social Media Analytics Market Size by Region (2020-2025) & (US$ Million)

Table 42. Asia-Pacific Social Media Analytics Market Size by Region (2026-2031) & (US$ Million)

Table 43. Latin America Social Media Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Latin America Social Media Analytics Market Size by Country (2020-2025) & (US$ Million)

Table 45. Latin America Social Media Analytics Market Size by Country (2026-2031) & (US$ Million)

Table 46. Middle East & Africa Social Media Analytics Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 47. Middle East & Africa Social Media Analytics Market Size by Country (2020-2025) & (US$ Million)

Table 48. Middle East & Africa Social Media Analytics Market Size by Country (2026-2031) & (US$ Million)

Table 49. IBM Company Details

Table 50. IBM Business Overview

Table 51. IBM Social Media Analytics Product

Table 52. IBM Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 53. IBM Recent Development

Table 54. Oracle Company Details

Table 55. Oracle Business Overview

Table 56. Oracle Social Media Analytics Product

Table 57. Oracle Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 58. Oracle Recent Development

Table 59. Salesforce Company Details

Table 60. Salesforce Business Overview

Table 61. Salesforce Social Media Analytics Product

Table 62. Salesforce Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 63. Salesforce Recent Development

Table 64. Adobe Systems Company Details

Table 65. Adobe Systems Business Overview

Table 66. Adobe Systems Social Media Analytics Product

Table 67. Adobe Systems Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 68. Adobe Systems Recent Development

Table 69. SAS Institute Company Details

Table 70. SAS Institute Business Overview

Table 71. SAS Institute Social Media Analytics Product

Table 72. SAS Institute Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 73. SAS Institute Recent Development

Table 74. Clarabridge Company Details

Table 75. Clarabridge Business Overview

Table 76. Clarabridge Social Media Analytics Product

Table 77. Clarabridge Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 78. Clarabridge Recent Development

Table 79. Netbase Solutions Company Details

Table 80. Netbase Solutions Business Overview

Table 81. Netbase Solutions Social Media Analytics Product

Table 82. Netbase Solutions Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 83. Netbase Solutions Recent Development

Table 84. Brandwatch Company Details

Table 85. Brandwatch Business Overview

Table 86. Brandwatch Social Media Analytics Product

Table 87. Brandwatch Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 88. Brandwatch Recent Development

Table 89. Talkwalker Company Details

Table 90. Talkwalker Business Overview

Table 91. Talkwalker Social Media Analytics Product

Table 92. Talkwalker Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 93. Talkwalker Recent Development

Table 94. GoodData Company Details

Table 95. GoodData Business Overview

Table 96. GoodData Social Media Analytics Product

Table 97. GoodData Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 98. GoodData Recent Development

Table 99. Crimson Hexagon Company Details

Table 100. Crimson Hexagon Business Overview

Table 101. Crimson Hexagon Social Media Analytics Product

Table 102. Crimson Hexagon Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 103. Crimson Hexagon Recent Development

Table 104. Simply Measured Company Details

Table 105. Simply Measured Business Overview

Table 106. Simply Measured Social Media Analytics Product

Table 107. Simply Measured Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 108. Simply Measured Recent Development

Table 109. Sysomos Company Details

Table 110. Sysomos Business Overview

Table 111. Sysomos Social Media Analytics Product

Table 112. Sysomos Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 113. Sysomos Recent Development

Table 114. Digimind Company Details

Table 115. Digimind Business Overview

Table 116. Digimind Social Media Analytics Product

Table 117. Digimind Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 118. Digimind Recent Development

Table 119. Unmetric Company Details

Table 120. Unmetric Business Overview

Table 121. Unmetric Social Media Analytics Product

Table 122. Unmetric Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 123. Unmetric Recent Development

Table 124. Cision US Company Details

Table 125. Cision US Business Overview

Table 126. Cision US Social Media Analytics Product

Table 127. Cision US Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)

Table 128. Cision US Recent Development

Table 129. Research Programs/Design for This Report

Table 130. Key Data Information from Secondary Sources

Table 131. Key Data Information from Primary Sources

Table 132. Authors List of This Report

List of Figures

Figure 1. Social Media Analytics Picture

Figure 2. Global Social Media Analytics Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Social Media Analytics Market Share by Type: 2024 VS 2031

Figure 4. Customer Segmentation and Targeting Features

Figure 5. Multichannel Campaign Management Features

Figure 6. Competitor Benchmarking Features

Figure 7. Customer Behavioral Analysis Features

Figure 8. Marketing Measurement Features

Figure 9. Global Social Media Analytics Market Size by Application (2020-2031) & (US$ Million)

Figure 10. Global Social Media Analytics Market Share by Application: 2024 VS 2031

Figure 11. Banking, Financial Services and Insurance (BFSI) Case Studies

Figure 12. Telecommunications and IT Case Studies

Figure 13. Retail Case Studies

Figure 14. Healthcare Case Studies

Figure 15. Government Case Studies

Figure 16. Media and Entertainment Case Studies

Figure 17. Transportation and Logistics Case Studies

Figure 18. Others Case Studies

Figure 19. Social Media Analytics Report Years Considered

Figure 20. Global Social Media Analytics Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 21. Global Social Media Analytics Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 22. Global Social Media Analytics Market Share by Region: 2024 VS 2031

Figure 23. Global Social Media Analytics Market Share by Players in 2024

Figure 24. Global Top Social Media Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Media Analytics as of 2024)

Figure 25. The Top 10 and 5 Players Market Share by Social Media Analytics Revenue in 2024

Figure 26. North America Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. North America Social Media Analytics Market Share by Country (2020-2031)

Figure 28. United States Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Canada Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Europe Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Europe Social Media Analytics Market Share by Country (2020-2031)

Figure 32. Germany Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. France Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. U.K. Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Italy Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Russia Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Nordic Countries Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Asia-Pacific Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Asia-Pacific Social Media Analytics Market Share by Region (2020-2031)

Figure 40. China Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Japan Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. South Korea Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Southeast Asia Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. India Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Australia Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Latin America Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Latin America Social Media Analytics Market Share by Country (2020-2031)

Figure 48. Mexico Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 49. Brazil Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. Middle East & Africa Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 51. Middle East & Africa Social Media Analytics Market Share by Country (2020-2031)

Figure 52. Turkey Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 53. Saudi Arabia Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 54. UAE Social Media Analytics Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 55. IBM Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 56. Oracle Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 57. Salesforce Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 58. Adobe Systems Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 59. SAS Institute Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 60. Clarabridge Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 61. Netbase Solutions Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 62. Brandwatch Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 63. Talkwalker Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 64. GoodData Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 65. Crimson Hexagon Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 66. Simply Measured Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 67. Sysomos Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 68. Digimind Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 69. Unmetric Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 70. Cision US Revenue Growth Rate in Social Media Analytics Business (2020-2025)

Figure 71. Bottom-up and Top-down Approaches for This Report

Figure 72. Data Triangulation

Figure 73. Key Executives Interviewed

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