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Global Marketing Analytics Tools and Software Market Research Report 2024

Published Date: April 2024

Report Code: QYRE-Auto-16E16950

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Global Marketing Analytics Tools and Software Market Research Report 2024

Code: QYRE-Auto-16E16950

Report

April 2024

Pages:99

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

Companies

GOOGLE INC

Google

Google LLC

HubSpot

SEMrush

Looker Data Sciences (Google)

Insider

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

Moengage

Emarsys (SAP)

SALESmanago

Clevertap

Act-On Software

TapClicks

Ometria

Adverity

Optimove

Funnel

Market

The global Marketing Analytics Tools and Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Marketing Analytics Tools and Software in Retail & eCommerce is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Marketing Analytics Tools and Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools and Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools and Software.

Report Scope

The Marketing Analytics Tools and Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Tools and Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Analytics Tools and Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Segment by Type	SMEs Large Enterprises
Segment by Application	Retail & eCommerce Banking & Insurance Media & Entertaiment Travel & Hospitality Education Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Tools and Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Retail & eCommerce, Banking & Insurance, Media & Entertaiment, Travel & Hospitality, Education, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are SMEs, Large Enterprises

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Analytics Tools and Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 SMEs

1.2.3 Large Enterprises

1.3 Market by Application

1.3.1 Global Marketing Analytics Tools and Software Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Retail & eCommerce

1.3.3 Banking & Insurance

1.3.4 Media & Entertaiment

1.3.5 Travel & Hospitality

1.3.6 Education

1.3.7 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Analytics Tools and Software Market Perspective (2019-2030)

2.2 Marketing Analytics Tools and Software Growth Trends by Region

2.2.1 Global Marketing Analytics Tools and Software Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Marketing Analytics Tools and Software Historic Market Size by Region (2019-2024)

2.2.3 Marketing Analytics Tools and Software Forecasted Market Size by Region (2025-2030)

2.3 Marketing Analytics Tools and Software Market Dynamics

2.3.1 Marketing Analytics Tools and Software Industry Trends

2.3.2 Marketing Analytics Tools and Software Market Drivers

2.3.3 Marketing Analytics Tools and Software Market Challenges

2.3.4 Marketing Analytics Tools and Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Analytics Tools and Software Players by Revenue

3.1.1 Global Top Marketing Analytics Tools and Software Players by Revenue (2019-2024)

3.1.2 Global Marketing Analytics Tools and Software Revenue Market Share by Players (2019-2024)

3.2 Global Marketing Analytics Tools and Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Analytics Tools and Software Revenue

3.4 Global Marketing Analytics Tools and Software Market Concentration Ratio

3.4.1 Global Marketing Analytics Tools and Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools and Software Revenue in 2023

3.5 Marketing Analytics Tools and Software Key Players Head office and Area Served

3.6 Key Players Marketing Analytics Tools and Software Product Solution and Service

3.7 Date of Enter into Marketing Analytics Tools and Software Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Analytics Tools and Software Breakdown Data by Type

4.1 Global Marketing Analytics Tools and Software Historic Market Size by Type (2019-2024)

4.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2025-2030)

5 Marketing Analytics Tools and Software Breakdown Data by Application

5.1 Global Marketing Analytics Tools and Software Historic Market Size by Application (2019-2024)

5.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Marketing Analytics Tools and Software Market Size (2019-2030)

6.2 North America Marketing Analytics Tools and Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Marketing Analytics Tools and Software Market Size by Country (2019-2024)

6.4 North America Marketing Analytics Tools and Software Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing Analytics Tools and Software Market Size (2019-2030)

7.2 Europe Marketing Analytics Tools and Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Marketing Analytics Tools and Software Market Size by Country (2019-2024)

7.4 Europe Marketing Analytics Tools and Software Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Analytics Tools and Software Market Size (2019-2030)

8.2 Asia-Pacific Marketing Analytics Tools and Software Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2019-2024)

8.4 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing Analytics Tools and Software Market Size (2019-2030)

9.2 Latin America Marketing Analytics Tools and Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Marketing Analytics Tools and Software Market Size by Country (2019-2024)

9.4 Latin America Marketing Analytics Tools and Software Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Analytics Tools and Software Market Size (2019-2030)

10.2 Middle East & Africa Marketing Analytics Tools and Software Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2019-2024)

10.4 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Detail

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Analytics Tools and Software Introduction

11.1.4 HubSpot Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.1.5 HubSpot Recent Development

11.2 Semrush

11.2.1 Semrush Company Detail

11.2.2 Semrush Business Overview

11.2.3 Semrush Marketing Analytics Tools and Software Introduction

11.2.4 Semrush Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.2.5 Semrush Recent Development

11.3 Looker Data Sciences (Google)

11.3.1 Looker Data Sciences (Google) Company Detail

11.3.2 Looker Data Sciences (Google) Business Overview

11.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Introduction

11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.3.5 Looker Data Sciences (Google) Recent Development

11.4 Insider.

11.4.1 Insider. Company Detail

11.4.2 Insider. Business Overview

11.4.3 Insider. Marketing Analytics Tools and Software Introduction

11.4.4 Insider. Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.4.5 Insider. Recent Development

11.5 LeadsRx

11.5.1 LeadsRx Company Detail

11.5.2 LeadsRx Business Overview

11.5.3 LeadsRx Marketing Analytics Tools and Software Introduction

11.5.4 LeadsRx Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.5.5 LeadsRx Recent Development

11.6 SharpSpring

11.6.1 SharpSpring Company Detail

11.6.2 SharpSpring Business Overview

11.6.3 SharpSpring Marketing Analytics Tools and Software Introduction

11.6.4 SharpSpring Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.6.5 SharpSpring Recent Development

11.7 OWOX BI

11.7.1 OWOX BI Company Detail

11.7.2 OWOX BI Business Overview

11.7.3 OWOX BI Marketing Analytics Tools and Software Introduction

11.7.4 OWOX BI Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.7.5 OWOX BI Recent Development

11.8 Whatagraph BV

11.8.1 Whatagraph BV Company Detail

11.8.2 Whatagraph BV Business Overview

11.8.3 Whatagraph BV Marketing Analytics Tools and Software Introduction

11.8.4 Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.8.5 Whatagraph BV Recent Development

11.9 Pathmatics (Sensor Tower)

11.9.1 Pathmatics (Sensor Tower) Company Detail

11.9.2 Pathmatics (Sensor Tower) Business Overview

11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Introduction

11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.9.5 Pathmatics (Sensor Tower) Recent Development

11.10 MoEngage

11.10.1 MoEngage Company Detail

11.10.2 MoEngage Business Overview

11.10.3 MoEngage Marketing Analytics Tools and Software Introduction

11.10.4 MoEngage Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.10.5 MoEngage Recent Development

11.11 Emarsys (SAP)

11.11.1 Emarsys (SAP) Company Detail

11.11.2 Emarsys (SAP) Business Overview

11.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Introduction

11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.11.5 Emarsys (SAP) Recent Development

11.12 SALESmanago

11.12.1 SALESmanago Company Detail

11.12.2 SALESmanago Business Overview

11.12.3 SALESmanago Marketing Analytics Tools and Software Introduction

11.12.4 SALESmanago Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.12.5 SALESmanago Recent Development

11.13 CleverTap

11.13.1 CleverTap Company Detail

11.13.2 CleverTap Business Overview

11.13.3 CleverTap Marketing Analytics Tools and Software Introduction

11.13.4 CleverTap Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.13.5 CleverTap Recent Development

11.14 Act-On Software

11.14.1 Act-On Software Company Detail

11.14.2 Act-On Software Business Overview

11.14.3 Act-On Software Marketing Analytics Tools and Software Introduction

11.14.4 Act-On Software Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.14.5 Act-On Software Recent Development

11.15 TapClicks

11.15.1 TapClicks Company Detail

11.15.2 TapClicks Business Overview

11.15.3 TapClicks Marketing Analytics Tools and Software Introduction

11.15.4 TapClicks Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.15.5 TapClicks Recent Development

11.16 Ometria

11.16.1 Ometria Company Detail

11.16.2 Ometria Business Overview

11.16.3 Ometria Marketing Analytics Tools and Software Introduction

11.16.4 Ometria Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.16.5 Ometria Recent Development

11.17 Adverity

11.17.1 Adverity Company Detail

11.17.2 Adverity Business Overview

11.17.3 Adverity Marketing Analytics Tools and Software Introduction

11.17.4 Adverity Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.17.5 Adverity Recent Development

11.18 Optimove

11.18.1 Optimove Company Detail

11.18.2 Optimove Business Overview

11.18.3 Optimove Marketing Analytics Tools and Software Introduction

11.18.4 Optimove Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.18.5 Optimove Recent Development

11.19 Funnel

11.19.1 Funnel Company Detail

11.19.2 Funnel Business Overview

11.19.3 Funnel Marketing Analytics Tools and Software Introduction

11.19.4 Funnel Revenue in Marketing Analytics Tools and Software Business (2019-2024)

11.19.5 Funnel Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

FEATURED COMPANIES

Companies

GOOGLE INC

Google

Google LLC

HubSpot

SEMrush

Looker Data Sciences (Google)

Insider

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

Moengage

Emarsys (SAP)

SALESmanago

Clevertap

Act-On Software

TapClicks

Ometria

Adverity

Optimove

Funnel

List of Tables

Table 1. Global Marketing Analytics Tools and Software Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of SMEs

Table 3. Key Players of Large Enterprises

Table 4. Global Marketing Analytics Tools and Software Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 5. Global Marketing Analytics Tools and Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 6. Global Marketing Analytics Tools and Software Market Size by Region (2019-2024) & (US$ Million)

Table 7. Global Marketing Analytics Tools and Software Market Share by Region (2019-2024)

Table 8. Global Marketing Analytics Tools and Software Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 9. Global Marketing Analytics Tools and Software Market Share by Region (2025-2030)

Table 10. Marketing Analytics Tools and Software Market Trends

Table 11. Marketing Analytics Tools and Software Market Drivers

Table 12. Marketing Analytics Tools and Software Market Challenges

Table 13. Marketing Analytics Tools and Software Market Restraints

Table 14. Global Marketing Analytics Tools and Software Revenue by Players (2019-2024) & (US$ Million)

Table 15. Global Marketing Analytics Tools and Software Market Share by Players (2019-2024)

Table 16. Global Top Marketing Analytics Tools and Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2023)

Table 17. Ranking of Global Top Marketing Analytics Tools and Software Companies by Revenue (US$ Million) in 2023

Table 18. Global 5 Largest Players Market Share by Marketing Analytics Tools and Software Revenue (CR5 and HHI) & (2019-2024)

Table 19. Key Players Headquarters and Area Served

Table 20. Key Players Marketing Analytics Tools and Software Product Solution and Service

Table 21. Date of Enter into Marketing Analytics Tools and Software Market

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Marketing Analytics Tools and Software Market Size by Type (2019-2024) & (US$ Million)

Table 24. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2019-2024)

Table 25. Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 26. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2025-2030)

Table 27. Global Marketing Analytics Tools and Software Market Size by Application (2019-2024) & (US$ Million)

Table 28. Global Marketing Analytics Tools and Software Revenue Market Share by Application (2019-2024)

Table 29. Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 30. Global Marketing Analytics Tools and Software Revenue Market Share by Application (2025-2030)

Table 31. North America Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 32. North America Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)

Table 33. North America Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)

Table 34. Europe Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 35. Europe Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)

Table 36. Europe Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)

Table 37. Asia-Pacific Marketing Analytics Tools and Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 38. Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2019-2024) & (US$ Million)

Table 39. Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2025-2030) & (US$ Million)

Table 40. Latin America Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 41. Latin America Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)

Table 42. Latin America Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)

Table 43. Middle East & Africa Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 44. Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2019-2024) & (US$ Million)

Table 45. Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2025-2030) & (US$ Million)

Table 46. HubSpot Company Detail

Table 47. HubSpot Business Overview

Table 48. HubSpot Marketing Analytics Tools and Software Product

Table 49. HubSpot Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 50. HubSpot Recent Development

Table 51. Semrush Company Detail

Table 52. Semrush Business Overview

Table 53. Semrush Marketing Analytics Tools and Software Product

Table 54. Semrush Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 55. Semrush Recent Development

Table 56. Looker Data Sciences (Google) Company Detail

Table 57. Looker Data Sciences (Google) Business Overview

Table 58. Looker Data Sciences (Google) Marketing Analytics Tools and Software Product

Table 59. Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 60. Looker Data Sciences (Google) Recent Development

Table 61. Insider. Company Detail

Table 62. Insider. Business Overview

Table 63. Insider. Marketing Analytics Tools and Software Product

Table 64. Insider. Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 65. Insider. Recent Development

Table 66. LeadsRx Company Detail

Table 67. LeadsRx Business Overview

Table 68. LeadsRx Marketing Analytics Tools and Software Product

Table 69. LeadsRx Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 70. LeadsRx Recent Development

Table 71. SharpSpring Company Detail

Table 72. SharpSpring Business Overview

Table 73. SharpSpring Marketing Analytics Tools and Software Product

Table 74. SharpSpring Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 75. SharpSpring Recent Development

Table 76. OWOX BI Company Detail

Table 77. OWOX BI Business Overview

Table 78. OWOX BI Marketing Analytics Tools and Software Product

Table 79. OWOX BI Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 80. OWOX BI Recent Development

Table 81. Whatagraph BV Company Detail

Table 82. Whatagraph BV Business Overview

Table 83. Whatagraph BV Marketing Analytics Tools and Software Product

Table 84. Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 85. Whatagraph BV Recent Development

Table 86. Pathmatics (Sensor Tower) Company Detail

Table 87. Pathmatics (Sensor Tower) Business Overview

Table 88. Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Product

Table 89. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 90. Pathmatics (Sensor Tower) Recent Development

Table 91. MoEngage Company Detail

Table 92. MoEngage Business Overview

Table 93. MoEngage Marketing Analytics Tools and Software Product

Table 94. MoEngage Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 95. MoEngage Recent Development

Table 96. Emarsys (SAP) Company Detail

Table 97. Emarsys (SAP) Business Overview

Table 98. Emarsys (SAP) Marketing Analytics Tools and Software Product

Table 99. Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 100. Emarsys (SAP) Recent Development

Table 101. SALESmanago Company Detail

Table 102. SALESmanago Business Overview

Table 103. SALESmanago Marketing Analytics Tools and Software Product

Table 104. SALESmanago Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 105. SALESmanago Recent Development

Table 106. CleverTap Company Detail

Table 107. CleverTap Business Overview

Table 108. CleverTap Marketing Analytics Tools and Software Product

Table 109. CleverTap Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 110. CleverTap Recent Development

Table 111. Act-On Software Company Detail

Table 112. Act-On Software Business Overview

Table 113. Act-On Software Marketing Analytics Tools and Software Product

Table 114. Act-On Software Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 115. Act-On Software Recent Development

Table 116. TapClicks Company Detail

Table 117. TapClicks Business Overview

Table 118. TapClicks Marketing Analytics Tools and Software Product

Table 119. TapClicks Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 120. TapClicks Recent Development

Table 121. Ometria Company Detail

Table 122. Ometria Business Overview

Table 123. Ometria Marketing Analytics Tools and Software Product

Table 124. Ometria Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 125. Ometria Recent Development

Table 126. Adverity Company Detail

Table 127. Adverity Business Overview

Table 128. Adverity Marketing Analytics Tools and Software Product

Table 129. Adverity Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 130. Adverity Recent Development

Table 131. Optimove Company Detail

Table 132. Optimove Business Overview

Table 133. Optimove Marketing Analytics Tools and Software Product

Table 134. Optimove Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 135. Optimove Recent Development

Table 136. Funnel Company Detail

Table 137. Funnel Business Overview

Table 138. Funnel Marketing Analytics Tools and Software Product

Table 139. Funnel Revenue in Marketing Analytics Tools and Software Business (2019-2024) & (US$ Million)

Table 140. Funnel Recent Development

Table 141. Research Programs/Design for This Report

Table 142. Key Data Information from Secondary Sources

Table 143. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Marketing Analytics Tools and Software Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Marketing Analytics Tools and Software Market Share by Type: 2023 VS 2030

Figure 3. SMEs Features

Figure 4. Large Enterprises Features

Figure 5. Global Marketing Analytics Tools and Software Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 6. Global Marketing Analytics Tools and Software Market Share by Application: 2023 VS 2030

Figure 7. Retail & eCommerce Case Studies

Figure 8. Banking & Insurance Case Studies

Figure 9. Media & Entertaiment Case Studies

Figure 10. Travel & Hospitality Case Studies

Figure 11. Education Case Studies

Figure 12. Others Case Studies

Figure 13. Marketing Analytics Tools and Software Report Years Considered

Figure 14. Global Marketing Analytics Tools and Software Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 15. Global Marketing Analytics Tools and Software Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Marketing Analytics Tools and Software Market Share by Region: 2023 VS 2030

Figure 17. Global Marketing Analytics Tools and Software Market Share by Players in 2023

Figure 18. Global Top Marketing Analytics Tools and Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2023)

Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Tools and Software Revenue in 2023

Figure 20. North America Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. North America Marketing Analytics Tools and Software Market Share by Country (2019-2030)

Figure 22. United States Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. Canada Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. Europe Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Europe Marketing Analytics Tools and Software Market Share by Country (2019-2030)

Figure 26. Germany Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. France Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. U.K. Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Italy Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Russia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Nordic Countries Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Asia-Pacific Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Asia-Pacific Marketing Analytics Tools and Software Market Share by Region (2019-2030)

Figure 34. China Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Japan Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. South Korea Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Southeast Asia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. India Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Australia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Latin America Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Latin America Marketing Analytics Tools and Software Market Share by Country (2019-2030)

Figure 42. Mexico Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Brazil Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Middle East & Africa Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Middle East & Africa Marketing Analytics Tools and Software Market Share by Country (2019-2030)

Figure 46. Turkey Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. Saudi Arabia Marketing Analytics Tools and Software Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. HubSpot Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 49. Semrush Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 50. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 51. Insider. Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 52. LeadsRx Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 53. SharpSpring Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 54. OWOX BI Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 55. Whatagraph BV Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 56. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 57. MoEngage Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 58. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 59. SALESmanago Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 60. CleverTap Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 61. Act-On Software Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 62. TapClicks Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 63. Ometria Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 64. Adverity Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 65. Optimove Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 66. Funnel Revenue Growth Rate in Marketing Analytics Tools and Software Business (2019-2024)

Figure 67. Bottom-up and Top-down Approaches for This Report

Figure 68. Data Triangulation

Figure 69. Key Executives Interviewed

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