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Global Marketing Analytics Tools and Software Market Research Report 2025
Published Date: March 2025
|
Report Code: QYRE-Auto-8F19197
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Global Marketing Analytics Tools and Software Market Research Report 2025
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Global Marketing Analytics Tools and Software Market Research Report 2025

Code: QYRE-Auto-8F19197
Report
March 2025
Pages:99
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Companies
HubSpot
SEMrush
Looker Data Sciences (Google)
Insider
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
Moengage
Emarsys (SAP)
SALESmanago
Clevertap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

Market

The global market for Marketing Analytics Tools and Software was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
North American market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Marketing Analytics Tools and Software in Retail & eCommerce is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Marketing Analytics Tools and Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools and Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools and Software.
The Marketing Analytics Tools and Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Marketing Analytics Tools and Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Tools and Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Market Report

Report Metric Details
Report Name Market
Segment by Type
  • SMEs
  • Large Enterprises
Segment by Application
  • Retail & eCommerce
  • Banking & Insurance
  • Media & Entertaiment
  • Travel & Hospitality
  • Education
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Marketing Analytics Tools and Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Retail & eCommerce, Banking & Insurance, Media & Entertaiment, Travel & Hospitality, Education, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are SMEs, Large Enterprises

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Tools and Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Application
1.3.1 Global Marketing Analytics Tools and Software Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Tools and Software Market Perspective (2020-2031)
2.2 Global Marketing Analytics Tools and Software Growth Trends by Region
2.2.1 Global Marketing Analytics Tools and Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Marketing Analytics Tools and Software Historic Market Size by Region (2020-2025)
2.2.3 Marketing Analytics Tools and Software Forecasted Market Size by Region (2026-2031)
2.3 Marketing Analytics Tools and Software Market Dynamics
2.3.1 Marketing Analytics Tools and Software Industry Trends
2.3.2 Marketing Analytics Tools and Software Market Drivers
2.3.3 Marketing Analytics Tools and Software Market Challenges
2.3.4 Marketing Analytics Tools and Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Tools and Software Players by Revenue
3.1.1 Global Top Marketing Analytics Tools and Software Players by Revenue (2020-2025)
3.1.2 Global Marketing Analytics Tools and Software Revenue Market Share by Players (2020-2025)
3.2 Global Marketing Analytics Tools and Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Marketing Analytics Tools and Software Revenue
3.4 Global Marketing Analytics Tools and Software Market Concentration Ratio
3.4.1 Global Marketing Analytics Tools and Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools and Software Revenue in 2024
3.5 Global Key Players of Marketing Analytics Tools and Software Head office and Area Served
3.6 Global Key Players of Marketing Analytics Tools and Software, Product and Application
3.7 Global Key Players of Marketing Analytics Tools and Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Tools and Software Breakdown Data by Type
4.1 Global Marketing Analytics Tools and Software Historic Market Size by Type (2020-2025)
4.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2026-2031)
5 Marketing Analytics Tools and Software Breakdown Data by Application
5.1 Global Marketing Analytics Tools and Software Historic Market Size by Application (2020-2025)
5.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Marketing Analytics Tools and Software Market Size (2020-2031)
6.2 North America Marketing Analytics Tools and Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Marketing Analytics Tools and Software Market Size by Country (2020-2025)
6.4 North America Marketing Analytics Tools and Software Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Tools and Software Market Size (2020-2031)
7.2 Europe Marketing Analytics Tools and Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Marketing Analytics Tools and Software Market Size by Country (2020-2025)
7.4 Europe Marketing Analytics Tools and Software Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Tools and Software Market Size (2020-2031)
8.2 Asia-Pacific Marketing Analytics Tools and Software Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2020-2025)
8.4 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Tools and Software Market Size (2020-2031)
9.2 Latin America Marketing Analytics Tools and Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Marketing Analytics Tools and Software Market Size by Country (2020-2025)
9.4 Latin America Marketing Analytics Tools and Software Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Tools and Software Market Size (2020-2031)
10.2 Middle East & Africa Marketing Analytics Tools and Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2020-2025)
10.4 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Details
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Tools and Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Details
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Tools and Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Details
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
11.4.1 Insider. Company Details
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Tools and Software Introduction
11.4.4 Insider. Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.4.5 Insider. Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Details
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Tools and Software Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.5.5 LeadsRx Recent Development
11.6 SharpSpring
11.6.1 SharpSpring Company Details
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Tools and Software Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.6.5 SharpSpring Recent Development
11.7 OWOX BI
11.7.1 OWOX BI Company Details
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Tools and Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.7.5 OWOX BI Recent Development
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Details
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Tools and Software Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Details
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Details
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Tools and Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Details
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Details
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Tools and Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Details
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Tools and Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Details
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Tools and Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Details
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Tools and Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Details
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Tools and Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Details
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Tools and Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Details
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Tools and Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Details
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Tools and Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Tools and Software Business (2020-2025)
11.19.5 Funnel Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
Companies
HubSpot
SEMrush
Looker Data Sciences (Google)
Insider
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
Moengage
Emarsys (SAP)
SALESmanago
Clevertap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
List of Tables
 Table 1. Global Marketing Analytics Tools and Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of SMEs
 Table 3. Key Players of Large Enterprises
 Table 4. Global Marketing Analytics Tools and Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Marketing Analytics Tools and Software Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Marketing Analytics Tools and Software Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Marketing Analytics Tools and Software Market Share by Region (2020-2025)
 Table 8. Global Marketing Analytics Tools and Software Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Marketing Analytics Tools and Software Market Share by Region (2026-2031)
 Table 10. Marketing Analytics Tools and Software Market Trends
 Table 11. Marketing Analytics Tools and Software Market Drivers
 Table 12. Marketing Analytics Tools and Software Market Challenges
 Table 13. Marketing Analytics Tools and Software Market Restraints
 Table 14. Global Marketing Analytics Tools and Software Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Marketing Analytics Tools and Software Market Share by Players (2020-2025)
 Table 16. Global Top Marketing Analytics Tools and Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2024)
 Table 17. Ranking of Global Top Marketing Analytics Tools and Software Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Marketing Analytics Tools and Software Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Marketing Analytics Tools and Software, Headquarters and Area Served
 Table 20. Global Key Players of Marketing Analytics Tools and Software, Product and Application
 Table 21. Global Key Players of Marketing Analytics Tools and Software, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Marketing Analytics Tools and Software Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2020-2025)
 Table 25. Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Marketing Analytics Tools and Software Revenue Market Share by Type (2026-2031)
 Table 27. Global Marketing Analytics Tools and Software Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Marketing Analytics Tools and Software Revenue Market Share by Application (2020-2025)
 Table 29. Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Marketing Analytics Tools and Software Revenue Market Share by Application (2026-2031)
 Table 31. North America Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Marketing Analytics Tools and Software Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Marketing Analytics Tools and Software Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Marketing Analytics Tools and Software Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Marketing Analytics Tools and Software Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Marketing Analytics Tools and Software Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Marketing Analytics Tools and Software Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Marketing Analytics Tools and Software Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Marketing Analytics Tools and Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2026-2031) & (US$ Million)
 Table 46. HubSpot Company Details
 Table 47. HubSpot Business Overview
 Table 48. HubSpot Marketing Analytics Tools and Software Product
 Table 49. HubSpot Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 50. HubSpot Recent Development
 Table 51. Semrush Company Details
 Table 52. Semrush Business Overview
 Table 53. Semrush Marketing Analytics Tools and Software Product
 Table 54. Semrush Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 55. Semrush Recent Development
 Table 56. Looker Data Sciences (Google) Company Details
 Table 57. Looker Data Sciences (Google) Business Overview
 Table 58. Looker Data Sciences (Google) Marketing Analytics Tools and Software Product
 Table 59. Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 60. Looker Data Sciences (Google) Recent Development
 Table 61. Insider. Company Details
 Table 62. Insider. Business Overview
 Table 63. Insider. Marketing Analytics Tools and Software Product
 Table 64. Insider. Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 65. Insider. Recent Development
 Table 66. LeadsRx Company Details
 Table 67. LeadsRx Business Overview
 Table 68. LeadsRx Marketing Analytics Tools and Software Product
 Table 69. LeadsRx Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 70. LeadsRx Recent Development
 Table 71. SharpSpring Company Details
 Table 72. SharpSpring Business Overview
 Table 73. SharpSpring Marketing Analytics Tools and Software Product
 Table 74. SharpSpring Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 75. SharpSpring Recent Development
 Table 76. OWOX BI Company Details
 Table 77. OWOX BI Business Overview
 Table 78. OWOX BI Marketing Analytics Tools and Software Product
 Table 79. OWOX BI Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 80. OWOX BI Recent Development
 Table 81. Whatagraph BV Company Details
 Table 82. Whatagraph BV Business Overview
 Table 83. Whatagraph BV Marketing Analytics Tools and Software Product
 Table 84. Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 85. Whatagraph BV Recent Development
 Table 86. Pathmatics (Sensor Tower) Company Details
 Table 87. Pathmatics (Sensor Tower) Business Overview
 Table 88. Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Product
 Table 89. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 90. Pathmatics (Sensor Tower) Recent Development
 Table 91. MoEngage Company Details
 Table 92. MoEngage Business Overview
 Table 93. MoEngage Marketing Analytics Tools and Software Product
 Table 94. MoEngage Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 95. MoEngage Recent Development
 Table 96. Emarsys (SAP) Company Details
 Table 97. Emarsys (SAP) Business Overview
 Table 98. Emarsys (SAP) Marketing Analytics Tools and Software Product
 Table 99. Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 100. Emarsys (SAP) Recent Development
 Table 101. SALESmanago Company Details
 Table 102. SALESmanago Business Overview
 Table 103. SALESmanago Marketing Analytics Tools and Software Product
 Table 104. SALESmanago Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 105. SALESmanago Recent Development
 Table 106. CleverTap Company Details
 Table 107. CleverTap Business Overview
 Table 108. CleverTap Marketing Analytics Tools and Software Product
 Table 109. CleverTap Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 110. CleverTap Recent Development
 Table 111. Act-On Software Company Details
 Table 112. Act-On Software Business Overview
 Table 113. Act-On Software Marketing Analytics Tools and Software Product
 Table 114. Act-On Software Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 115. Act-On Software Recent Development
 Table 116. TapClicks Company Details
 Table 117. TapClicks Business Overview
 Table 118. TapClicks Marketing Analytics Tools and Software Product
 Table 119. TapClicks Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 120. TapClicks Recent Development
 Table 121. Ometria Company Details
 Table 122. Ometria Business Overview
 Table 123. Ometria Marketing Analytics Tools and Software Product
 Table 124. Ometria Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 125. Ometria Recent Development
 Table 126. Adverity Company Details
 Table 127. Adverity Business Overview
 Table 128. Adverity Marketing Analytics Tools and Software Product
 Table 129. Adverity Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 130. Adverity Recent Development
 Table 131. Optimove Company Details
 Table 132. Optimove Business Overview
 Table 133. Optimove Marketing Analytics Tools and Software Product
 Table 134. Optimove Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 135. Optimove Recent Development
 Table 136. Funnel Company Details
 Table 137. Funnel Business Overview
 Table 138. Funnel Marketing Analytics Tools and Software Product
 Table 139. Funnel Revenue in Marketing Analytics Tools and Software Business (2020-2025) & (US$ Million)
 Table 140. Funnel Recent Development
 Table 141. Research Programs/Design for This Report
 Table 142. Key Data Information from Secondary Sources
 Table 143. Key Data Information from Primary Sources
 Table 144. Authors List of This Report


List of Figures
 Figure 1. Marketing Analytics Tools and Software Picture
 Figure 2. Global Marketing Analytics Tools and Software Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Marketing Analytics Tools and Software Market Share by Type: 2024 VS 2031
 Figure 4. SMEs Features
 Figure 5. Large Enterprises Features
 Figure 6. Global Marketing Analytics Tools and Software Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Marketing Analytics Tools and Software Market Share by Application: 2024 VS 2031
 Figure 8. Retail & eCommerce Case Studies
 Figure 9. Banking & Insurance Case Studies
 Figure 10. Media & Entertaiment Case Studies
 Figure 11. Travel & Hospitality Case Studies
 Figure 12. Education Case Studies
 Figure 13. Others Case Studies
 Figure 14. Marketing Analytics Tools and Software Report Years Considered
 Figure 15. Global Marketing Analytics Tools and Software Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 16. Global Marketing Analytics Tools and Software Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 17. Global Marketing Analytics Tools and Software Market Share by Region: 2024 VS 2031
 Figure 18. Global Marketing Analytics Tools and Software Market Share by Players in 2024
 Figure 19. Global Top Marketing Analytics Tools and Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Tools and Software as of 2024)
 Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Tools and Software Revenue in 2024
 Figure 21. North America Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. North America Marketing Analytics Tools and Software Market Share by Country (2020-2031)
 Figure 23. United States Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Canada Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Europe Marketing Analytics Tools and Software Market Share by Country (2020-2031)
 Figure 27. Germany Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. France Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. U.K. Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Italy Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Russia Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Nordic Countries Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Asia-Pacific Marketing Analytics Tools and Software Market Share by Region (2020-2031)
 Figure 35. China Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Japan Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. South Korea Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Southeast Asia Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. India Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Australia Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Latin America Marketing Analytics Tools and Software Market Share by Country (2020-2031)
 Figure 43. Mexico Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Brazil Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Middle East & Africa Marketing Analytics Tools and Software Market Share by Country (2020-2031)
 Figure 47. Turkey Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Saudi Arabia Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. UAE Marketing Analytics Tools and Software Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. HubSpot Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 51. Semrush Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 52. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 53. Insider. Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 54. LeadsRx Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 55. SharpSpring Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 56. OWOX BI Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 57. Whatagraph BV Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 58. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 59. MoEngage Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 60. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 61. SALESmanago Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 62. CleverTap Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 63. Act-On Software Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 64. TapClicks Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 65. Ometria Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 66. Adverity Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 67. Optimove Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 68. Funnel Revenue Growth Rate in Marketing Analytics Tools and Software Business (2020-2025)
 Figure 69. Bottom-up and Top-down Approaches for This Report
 Figure 70. Data Triangulation
 Figure 71. Key Executives Interviewed
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