Global TV Advertising Software Market Research Report 2023

The global TV Advertising Software market was valued at US$ 425 million in 2022 and is anticipated to reach US$ 738.2 million by 2029, witnessing a CAGR of 9.6% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for TV Advertising Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for TV Advertising Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for TV Advertising Software in Android TV is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of TV Advertising Software include Innowise Group, Perfsol, Sunrise Integration, Vrinsoft Technology, Brights, Buildable Custom Software, InApps Technology, Velotio Technologies and JLOOP, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for TV Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding TV Advertising Software.

The TV Advertising Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global TV Advertising Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the TV Advertising Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global TV Advertising Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Pay to Use

1.2.3 Free to Use

1.3 Market by Application

1.3.1 Global TV Advertising Software Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Android TV

1.3.3 Apple TV

1.3.4 Linux TV

1.3.5 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global TV Advertising Software Market Perspective (2018-2029)

2.2 TV Advertising Software Growth Trends by Region

2.2.1 Global TV Advertising Software Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 TV Advertising Software Historic Market Size by Region (2018-2023)

2.2.3 TV Advertising Software Forecasted Market Size by Region (2024-2029)

2.3 TV Advertising Software Market Dynamics

2.3.1 TV Advertising Software Industry Trends

2.3.2 TV Advertising Software Market Drivers

2.3.3 TV Advertising Software Market Challenges

2.3.4 TV Advertising Software Market Restraints

3.1 Global Top TV Advertising Software Players by Revenue

3.1.1 Global Top TV Advertising Software Players by Revenue (2018-2023)

3.1.2 Global TV Advertising Software Revenue Market Share by Players (2018-2023)

3.2 Global TV Advertising Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by TV Advertising Software Revenue

3.4 Global TV Advertising Software Market Concentration Ratio

3.4.1 Global TV Advertising Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by TV Advertising Software Revenue in 2022

3.5 TV Advertising Software Key Players Head office and Area Served

3.6 Key Players TV Advertising Software Product Solution and Service

3.7 Date of Enter into TV Advertising Software Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global TV Advertising Software Historic Market Size by Type (2018-2023)

4.2 Global TV Advertising Software Forecasted Market Size by Type (2024-2029)

5.1 Global TV Advertising Software Historic Market Size by Application (2018-2023)

5.2 Global TV Advertising Software Forecasted Market Size by Application (2024-2029)

6.1 North America TV Advertising Software Market Size (2018-2029)

6.2 North America TV Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America TV Advertising Software Market Size by Country (2018-2023)

6.4 North America TV Advertising Software Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe TV Advertising Software Market Size (2018-2029)

7.2 Europe TV Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe TV Advertising Software Market Size by Country (2018-2023)

7.4 Europe TV Advertising Software Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific TV Advertising Software Market Size (2018-2029)

8.2 Asia-Pacific TV Advertising Software Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific TV Advertising Software Market Size by Region (2018-2023)

8.4 Asia-Pacific TV Advertising Software Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America TV Advertising Software Market Size (2018-2029)

9.2 Latin America TV Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America TV Advertising Software Market Size by Country (2018-2023)

9.4 Latin America TV Advertising Software Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa TV Advertising Software Market Size (2018-2029)

10.2 Middle East & Africa TV Advertising Software Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa TV Advertising Software Market Size by Country (2018-2023)

10.4 Middle East & Africa TV Advertising Software Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Innowise Group

11.1.1 Innowise Group Company Detail

11.1.2 Innowise Group Business Overview

11.1.3 Innowise Group TV Advertising Software Introduction

11.1.4 Innowise Group Revenue in TV Advertising Software Business (2018-2023)

11.1.5 Innowise Group Recent Development

11.2 Perfsol

11.2.1 Perfsol Company Detail

11.2.2 Perfsol Business Overview

11.2.3 Perfsol TV Advertising Software Introduction

11.2.4 Perfsol Revenue in TV Advertising Software Business (2018-2023)

11.2.5 Perfsol Recent Development

11.3 Sunrise Integration

11.3.1 Sunrise Integration Company Detail

11.3.2 Sunrise Integration Business Overview

11.3.3 Sunrise Integration TV Advertising Software Introduction

11.3.4 Sunrise Integration Revenue in TV Advertising Software Business (2018-2023)

11.3.5 Sunrise Integration Recent Development

11.4 Vrinsoft Technology

11.4.1 Vrinsoft Technology Company Detail

11.4.2 Vrinsoft Technology Business Overview

11.4.3 Vrinsoft Technology TV Advertising Software Introduction

11.4.4 Vrinsoft Technology Revenue in TV Advertising Software Business (2018-2023)

11.4.5 Vrinsoft Technology Recent Development

11.5 Brights

11.5.1 Brights Company Detail

11.5.2 Brights Business Overview

11.5.3 Brights TV Advertising Software Introduction

11.5.4 Brights Revenue in TV Advertising Software Business (2018-2023)

11.5.5 Brights Recent Development

11.6 Buildable Custom Software

11.6.1 Buildable Custom Software Company Detail

11.6.2 Buildable Custom Software Business Overview

11.6.3 Buildable Custom Software TV Advertising Software Introduction

11.6.4 Buildable Custom Software Revenue in TV Advertising Software Business (2018-2023)

11.6.5 Buildable Custom Software Recent Development

11.7 InApps Technology

11.7.1 InApps Technology Company Detail

11.7.2 InApps Technology Business Overview

11.7.3 InApps Technology TV Advertising Software Introduction

11.7.4 InApps Technology Revenue in TV Advertising Software Business (2018-2023)

11.7.5 InApps Technology Recent Development

11.8 Velotio Technologies

11.8.1 Velotio Technologies Company Detail

11.8.2 Velotio Technologies Business Overview

11.8.3 Velotio Technologies TV Advertising Software Introduction

11.8.4 Velotio Technologies Revenue in TV Advertising Software Business (2018-2023)

11.8.5 Velotio Technologies Recent Development

11.9 JLOOP

11.9.1 JLOOP Company Detail

11.9.2 JLOOP Business Overview

11.9.3 JLOOP TV Advertising Software Introduction

11.9.4 JLOOP Revenue in TV Advertising Software Business (2018-2023)

11.9.5 JLOOP Recent Development

11.10 Oodles Technologies

11.10.1 Oodles Technologies Company Detail

11.10.2 Oodles Technologies Business Overview

11.10.3 Oodles Technologies TV Advertising Software Introduction

11.10.4 Oodles Technologies Revenue in TV Advertising Software Business (2018-2023)

11.10.5 Oodles Technologies Recent Development

11.11 TechAhead

11.11.1 TechAhead Company Detail

11.11.2 TechAhead Business Overview

11.11.3 TechAhead TV Advertising Software Introduction

11.11.4 TechAhead Revenue in TV Advertising Software Business (2018-2023)

11.11.5 TechAhead Recent Development

11.12 Oxagile

11.12.1 Oxagile Company Detail

11.12.2 Oxagile Business Overview

11.12.3 Oxagile TV Advertising Software Introduction

11.12.4 Oxagile Revenue in TV Advertising Software Business (2018-2023)

11.12.5 Oxagile Recent Development

11.13 Tothenew

11.13.1 Tothenew Company Detail

11.13.2 Tothenew Business Overview

11.13.3 Tothenew TV Advertising Software Introduction

11.13.4 Tothenew Revenue in TV Advertising Software Business (2018-2023)

11.13.5 Tothenew Recent Development

11.14 Eastern Peak

11.14.1 Eastern Peak Company Detail

11.14.2 Eastern Peak Business Overview

11.14.3 Eastern Peak TV Advertising Software Introduction

11.14.4 Eastern Peak Revenue in TV Advertising Software Business (2018-2023)

11.14.5 Eastern Peak Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global TV Advertising Software Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Pay to Use

    Table 3. Key Players of Free to Use

    Table 4. Global TV Advertising Software Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global TV Advertising Software Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global TV Advertising Software Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global TV Advertising Software Market Share by Region (2018-2023)

    Table 8. Global TV Advertising Software Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global TV Advertising Software Market Share by Region (2024-2029)

    Table 10. TV Advertising Software Market Trends

    Table 11. TV Advertising Software Market Drivers

    Table 12. TV Advertising Software Market Challenges

    Table 13. TV Advertising Software Market Restraints

    Table 14. Global TV Advertising Software Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global TV Advertising Software Market Share by Players (2018-2023)

    Table 16. Global Top TV Advertising Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in TV Advertising Software as of 2022)

    Table 17. Ranking of Global Top TV Advertising Software Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by TV Advertising Software Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players TV Advertising Software Product Solution and Service

    Table 21. Date of Enter into TV Advertising Software Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global TV Advertising Software Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global TV Advertising Software Revenue Market Share by Type (2018-2023)

    Table 25. Global TV Advertising Software Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global TV Advertising Software Revenue Market Share by Type (2024-2029)

    Table 27. Global TV Advertising Software Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global TV Advertising Software Revenue Market Share by Application (2018-2023)

    Table 29. Global TV Advertising Software Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global TV Advertising Software Revenue Market Share by Application (2024-2029)

    Table 31. North America TV Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America TV Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America TV Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe TV Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe TV Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe TV Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific TV Advertising Software Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific TV Advertising Software Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific TV Advertising Software Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America TV Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America TV Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America TV Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa TV Advertising Software Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa TV Advertising Software Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa TV Advertising Software Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Innowise Group Company Detail

    Table 47. Innowise Group Business Overview

    Table 48. Innowise Group TV Advertising Software Product

    Table 49. Innowise Group Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 50. Innowise Group Recent Development

    Table 51. Perfsol Company Detail

    Table 52. Perfsol Business Overview

    Table 53. Perfsol TV Advertising Software Product

    Table 54. Perfsol Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 55. Perfsol Recent Development

    Table 56. Sunrise Integration Company Detail

    Table 57. Sunrise Integration Business Overview

    Table 58. Sunrise Integration TV Advertising Software Product

    Table 59. Sunrise Integration Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 60. Sunrise Integration Recent Development

    Table 61. Vrinsoft Technology Company Detail

    Table 62. Vrinsoft Technology Business Overview

    Table 63. Vrinsoft Technology TV Advertising Software Product

    Table 64. Vrinsoft Technology Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 65. Vrinsoft Technology Recent Development

    Table 66. Brights Company Detail

    Table 67. Brights Business Overview

    Table 68. Brights TV Advertising Software Product

    Table 69. Brights Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 70. Brights Recent Development

    Table 71. Buildable Custom Software Company Detail

    Table 72. Buildable Custom Software Business Overview

    Table 73. Buildable Custom Software TV Advertising Software Product

    Table 74. Buildable Custom Software Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 75. Buildable Custom Software Recent Development

    Table 76. InApps Technology Company Detail

    Table 77. InApps Technology Business Overview

    Table 78. InApps Technology TV Advertising Software Product

    Table 79. InApps Technology Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 80. InApps Technology Recent Development

    Table 81. Velotio Technologies Company Detail

    Table 82. Velotio Technologies Business Overview

    Table 83. Velotio Technologies TV Advertising Software Product

    Table 84. Velotio Technologies Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 85. Velotio Technologies Recent Development

    Table 86. JLOOP Company Detail

    Table 87. JLOOP Business Overview

    Table 88. JLOOP TV Advertising Software Product

    Table 89. JLOOP Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 90. JLOOP Recent Development

    Table 91. Oodles Technologies Company Detail

    Table 92. Oodles Technologies Business Overview

    Table 93. Oodles Technologies TV Advertising Software Product

    Table 94. Oodles Technologies Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 95. Oodles Technologies Recent Development

    Table 96. TechAhead Company Detail

    Table 97. TechAhead Business Overview

    Table 98. TechAhead TV Advertising Software Product

    Table 99. TechAhead Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 100. TechAhead Recent Development

    Table 101. Oxagile Company Detail

    Table 102. Oxagile Business Overview

    Table 103. Oxagile TV Advertising Software Product

    Table 104. Oxagile Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 105. Oxagile Recent Development

    Table 106. Tothenew Company Detail

    Table 107. Tothenew Business Overview

    Table 108. Tothenew TV Advertising Software Product

    Table 109. Tothenew Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 110. Tothenew Recent Development

    Table 111. Eastern Peak Company Detail

    Table 112. Eastern Peak Business Overview

    Table 113. Eastern Peak TV Advertising Software Product

    Table 114. Eastern Peak Revenue in TV Advertising Software Business (2018-2023) & (US$ Million)

    Table 115. Eastern Peak Recent Development

    Table 116. Research Programs/Design for This Report

    Table 117. Key Data Information from Secondary Sources

    Table 118. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global TV Advertising Software Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global TV Advertising Software Market Share by Type: 2022 VS 2029

    Figure 3. Pay to Use Features

    Figure 4. Free to Use Features

    Figure 5. Global TV Advertising Software Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global TV Advertising Software Market Share by Application: 2022 VS 2029

    Figure 7. Android TV Case Studies

    Figure 8. Apple TV Case Studies

    Figure 9. Linux TV Case Studies

    Figure 10. Others Case Studies

    Figure 11. TV Advertising Software Report Years Considered

    Figure 12. Global TV Advertising Software Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 13. Global TV Advertising Software Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 14. Global TV Advertising Software Market Share by Region: 2022 VS 2029

    Figure 15. Global TV Advertising Software Market Share by Players in 2022

    Figure 16. Global Top TV Advertising Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in TV Advertising Software as of 2022)

    Figure 17. The Top 10 and 5 Players Market Share by TV Advertising Software Revenue in 2022

    Figure 18. North America TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. North America TV Advertising Software Market Share by Country (2018-2029)

    Figure 20. United States TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Canada TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe TV Advertising Software Market Share by Country (2018-2029)

    Figure 24. Germany TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. France TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. U.K. TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Italy TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Russia TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Nordic Countries TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific TV Advertising Software Market Share by Region (2018-2029)

    Figure 32. China TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Japan TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. South Korea TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Southeast Asia TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. India TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Australia TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America TV Advertising Software Market Share by Country (2018-2029)

    Figure 40. Mexico TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Brazil TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa TV Advertising Software Market Share by Country (2018-2029)

    Figure 44. Turkey TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Saudi Arabia TV Advertising Software Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Innowise Group Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 47. Perfsol Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 48. Sunrise Integration Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 49. Vrinsoft Technology Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 50. Brights Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 51. Buildable Custom Software Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 52. InApps Technology Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 53. Velotio Technologies Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 54. JLOOP Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 55. Oodles Technologies Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 56. TechAhead Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 57. Oxagile Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 58. Tothenew Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 59. Eastern Peak Revenue Growth Rate in TV Advertising Software Business (2018-2023)

    Figure 60. Bottom-up and Top-down Approaches for This Report

    Figure 61. Data Triangulation

    Figure 62. Key Executives Interviewed